Samsung Canada launches QLED 8K TV with a trip to the moon
On Tuesday, July 16th, 2019 – 50 years after mankind celebrated the history-defining Apollo 11 expedition and landed the first man on the moon with Neil Armstrong’s infamous words of ‘one small step for man, one giant leap for all mankind’ – Samsung Canada harnessed the power of its newest innovation, QLED 8K television, to bring the successful mission to life.
With this year marking the 50th anniversary of the moon landing as well as the 50th anniversaries of both Samsung Electronics and of the Ontario Science Centre, Samsung Canada hosted an exclusive celebration within the Ontario Science Centre’s Space Hall. Guests were invited to experience how TV technology was pivotal in allowing regular people to share the journey to the Moon and back in 1969. The evening began with a space-themed welcome thanks to Pat Bugos, VP of Home Entertainment at Samsung Canada. “In 2019, Samsung is making TV history again by pushing the boundaries of technology with QLED 8K, now allowing Canadians to watch video content in the highest resolution this category has ever seen,” said Bugos. “As we mark the 50th anniversary of Samsung Electronics and the first steps on the moon by a human, it’s only fitting that we celebrate the past while giving a glimpse into how Samsung will continue to bring people together in the future through the power of 8K.”
The event featured a clip from the ground-breaking CNN Films documentary, ‘APOLLO 11’, shown in stunning 8K definition, with attendees hearing first-hand how this 8K content was arguably “the next best thing to actually being in space”, according to Canadian astronaut Robert Thirsk, Samsung Canada’s honoured guest of the evening. A physician, engineer and astronaut with degrees from the University of Calgary, MIT and McGill, Dr. Thirsk shared stories from his two missions in space which earned him Canadian records for the longest space flight and the most time spent in space. He thrilled the audience with captivating stories about his first mission, as the payload specialist aboard space shuttle Columbia’s Life and Microgravity Spacelab mission, and his second mission, as the first Canadian to complete a long-term stay in space when he lived aboard the International Space Station for six months in 2009. In 2013, he was made an Officer of the Order of Canada, among his many other distinctions.
The documentary clip provided the perfect opportunity to share Samsung’s QLED 8K TV with 8K AI Upscaling, a key component of Samsung long-term vision to lead 8K to the forefront of TV technology with the most accurate and life-like screen resolution available. When it comes to premium picture quality and industry innovation, QLED 8K with 8K AI Upscaling is an integral part of the future of displays – unlocking sharper footage and picture capabilities for an elevated viewing experience. Whether taking a trip to the depths of the ocean, or the great, wide expanses of space, Canadians can now enjoy an immersive viewing experience with the introduction of the Q900R and the new 8K-capable models.
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