Samsung Canada Partners with Celebrity Real Estate Expert Scott McGillivray to Inspire Canadians to Reimagine Their Homes

Samsung Canada is proud to announce a new partnership with renowned celebrity real estate expert Scott McGillivray, bringing together innovation and design expertise to inspire Canadians to elevate their living spaces with Samsung’s home appliance lineup.

Scott McGillivray has spent over two decades helping homeowners transform their houses into dream homes. With more than 400 episodes of television, over a million social media followers, and 750 million annual media impressions, McGillivray has built a reputation as one of North America’s most trusted voices in real estate, renovation, and smart home design.

Through this collaboration, Samsung and McGillivray will showcase how Samsung’s award-winning appliances combine innovative technology with timeless design – helping Canadians build beautiful, functional homes that suit their modern lifestyles. From the kitchen to the laundry room, Samsung’s innovations will be integrated into McGillivray’s upcoming projects and digital content, inspiring viewers to invest in spaces that are as smart as they are stylish.

“I’ve always believed that great design and great technology go hand-in-hand,” said Scott McGillivray. “Partnering with Samsung allows me to share how innovative appliances can truly transform a home – making everyday living easier, more efficient, and more beautiful.”

The partnership will include a year-long integrated campaign featuring co-branded content across social media, editorial collaborations, and exclusive digital features showcasing Samsung’s role in home transformation. McGillivray will also appear at select events and share his expertise on how Samsung technology enhances modern home living.

“Scott McGillivray has built incredible trust with Canadian homeowners through his expertise, authenticity, and passion for home improvement,” said Scott Brown, Division Head, Home Appliance, Samsung Canada. “We’re thrilled to partner with him to inspire Canadians to dream bigger about their spaces, and to show how Samsung innovations can help bring those dreams to life.”

About Scott McGillivray

Scott McGillivray is an award-winning Home Network star, real estate investor, and executive producer known for helping homeowners build wealth through smart renovations. With more than 20 years of television success, Scott continues to educate and inspire audiences across North America through his shows, speaking engagements, and media collaborations.

Media Contacts

Carolyn Gagnon, Carolyn.gagnon@edelman.com