Samsung Canada Partners with Start2Finish to Assemble Backpacks for Youth Across Canada

In Celebration of the Company’s Annual ‘Day of Giving’, Employees Gathered Supplies to Support Youth in Time for Back to School

On August 21, Samsung Canada employees joined forces on its annual ‘Day of Giving’ volunteer event, giving back to local communities and empowering youth through education. As part of the company’s global corporate social responsibility vision, ‘Together for Tomorrow’, Samsung Canada rallied with Start2Finish and created a day filled with food, games, prizes, and more – to lend a helping hand by assembling over 1,000  backpacks to be distributed to  children in grades four to eight across Canada.

“We are grateful for the generosity and leadership displayed by the hundreds of Samsung team members who rolled up their sleeves and dedicated their time to another successful Day of Giving,” said Jihoon Lee, President and CEO, Samsung Canada. “Samsung is proud to stand behind our commitment to education and building a better future together.”

Hundreds of Samsung employees in Canada participated in interactive activities with community members where over 1,000 backpacks were assembled and filled with school supplies – all in honour of Samsung’s continued commitment in empowering future innovators to become the next generation of leaders.

“The Start2Finish Backpack Program is unlike any other program. It is a starting point for a comprehensive, year-long approach to eradicate low academic standards among Canada’s 1 million children living in poverty,” said Brian Warren, Executive Director and Founder of Start2Finish, and two-time Grey Cup champion. “We believe every Canadian child deserves the tools to succeed, and thanks to partners like Samsung Electronics Canada, we can provide those tools and make the achievable dream possible.”

Samsung Canada would like to thank its long-term partners Tim Hortons and Pizza Pizza for providing food and beverages to support the event.

To learn more about Samsung Canada’s Corporate Citizen actions and plans, click here.