Samsung Canada redefining locker-room clothing care with AirDresser at prestige Ontario golf club

on 08-09-2021
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Angus Glen Golf Club now offers the steam-cleaning, sanitizing Samsung AirDresser for members and staff at the two-time Canadian Open host club

 

For members of Angus Glen Golf Club in Markham, Ont., membership is more than just swinging woods and irons: it’s a lifestyle that extends beyond the 18th hole into the clubhouse, pro shop and banquet halls. That transition from final green to post-round festivities often requires members to refresh their attire.

 

Samsung Canada identified an opportunity to modernize the guest experience at the club with its new AirDresser, a steam-cleaning closet that uses innovative technology to simultaneously dry and sanitize clothing. With warm weather and outdoor activities in popular demand, golf courses are seeing a surge in the number of people using their facilities. According to a recent survey, 68 per cent of Canadians reported planning to spend more time doing activities, including golfing[1].

 

The AirDresser offers a unique service to golfers by not only sanitizing dirty golf gear, but also keeping other apparel pressed and ready for wear when the opportunity arises. Currently housed in the club’s pro shop, guests have an opportunity to find out more about the product before it will be moved to its permanent home in the club’s changing rooms. With its no-fuss installation process that requires a standard 120V outlet, the AirDresser can be easily moved throughout the property when amenities open up.

 

 

“As a leader in digital appliances, we wanted to provide Angus Glen Golf Club a unique hospitality solution to modernize their facilities and address the day-to-day needs of guests with an innovative new product,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “Our AirDresser offers guests a way to refresh their clothes without the need for multiple appliances—all while enjoying the club’s many other amenities.”

 

The AirDresser comes with three “Air Hangers,” which release powerful steam and air throughout the unit to relax light wrinkles and keep clothes looking new, ideal for golfers who may need to freshen up their garments before dinner or heading home for the evening.

 

 

With the unit’s Sanitize Cycle, the AirDresser removes 99 per cent of bacteria, dust mites[2] and odours[3] from golfers’ gear, including gloves, shoes and shirts. Featuring a carefully pared down design and a refillable water reservoir, the AirDresser offers premium garment care without the need for a water line or professional installation, something Angus Glen has taken full advantage of.

 

“Samsung’s new addition to our club has been a huge hit with our members, who often need a way to both dry and press their clothes after enjoying a round and before a meal in the clubhouse,” said Terry Kim, Director of Golf, Angus Glen Golf Club. “The AirDresser’s many functions mean that each guest can enjoy a different experience depending on their needs. It has garnered a lot of interest from visitors to the pro shop and we are looking forward to guests getting to try it first-hand.”

 

 

This innovative product also offers a new solution to the common problem of wet clothes after a rainy round. The unit dries out damp clothing with its low-temp Heat-Pump Drying method, which also reduces the risk of heat damage and shrinking. Plus, by leaving the AirDresser door open and using the dehumidifying feature, the AirDresser removes excess moisture from the surrounding room or closet.

 

With its sleek design and multi-feature benefits, the AirDresser has provided Angus Glen with cutting-edge technology to help keep golfers looking their best. For more information on the Samsung AirDresser, please visit Samsung.com.

 

[1] Angus Reid Tracker 9th June 2021 update across 1,500 Canadians.
[2] Based on Intertek report RT18E-S0009_R1 dated Aug 29, 2018, using the Sanitize cycle eliminates 99.9% of E. coli and S. aureus bacteria. Based on Intertek report 180800039SEL-001 dated Aug 24, 2018, using Sanitize cycle eliminates 99% of house dust mites.
[3] Based on Intertek report RT19E-S0029 dated Dec 30, 2018, using Normal cycle eliminates 99% of isovaleric acid, 4-ethenylpyridine, valeraldehyde, and tetrachloroethylene.

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