Samsung Canada Spotlights 100 Emerging Canadian Musicians and Artists with True North Tunes Longlist

Samsung Electronics Canada today announced the longlist for Samsung True North Tunes, naming 100 emerging Canadian artists selected to move forward in the national music discovery program.

Launched earlier this year in partnership with Collective Arts and Complex, True North Tunes was created to give emerging Canadian musicians a platform to share their original music, reach new audiences, and connect with fans across the country.

The Top 100 artists represent a diverse range of genres, backgrounds, and creative styles, reflecting the depth of musical talent emerging across Canada. Each artist was selected following a review process focused on originality, creative expression, and artistic potential.

“At Samsung, we believe technology can help unlock creativity and bring people closer to the music, artists, and stories that inspire them,” said Tafari Jilany, Head of Corporate Marketing, Samsung Canada. “The True North Tunes longlist is an exciting reflection of the talent and creativity shaping Canada’s music scene, and we’re proud to help give these emerging artists a platform to be discovered by more listeners.”

The announcement of the Top 100 marks the next phase of the program, as Canadians will have the opportunity to discover the longlisted artists and participate in the public voting process (on truenorthtunesmusic.ca or @truenorthtunes.music on Instagram) to help determine the shortlist, which will be announced on July 10.

Through True North Tunes, the top 100 selected artists will gain national exposure through featured placement on the True North Tunes platform, alongside curated playlist inclusion and promotional support and mentorship to help grow their audience. From there, they will have a chance to unlock live performance opportunities at Collective Arts spaces across Canada and in-depth mentorship. The program will continue to build momentum throughout the summer, culminating in the announcement of the Top 3 artists on October 19.

“Canada is home to an incredible depth of creative talent, and programs like True North Tunes help create more space for emerging artists to be seen, heard, and supported,” said Toni Shelton, VP of Brand and Strategy at Collective Arts. “At Collective Arts, supporting Canadian artists is central to who we are, and we’re proud to help provide a platform that celebrates originality and helps new voices reach wider audiences.”

“At Complex, we’re always looking for the people and movements shaping what’s next in culture,” said Natalie Milne, SVP of Content and Operations at Complex Canada and Ideon Media. “The True North Tunes Top 100 shines a spotlight on the artists pushing Canadian music forward, and we’re proud to help introduce more fans to the talent that’s defining the future of music in Canada.”  

Canadians can explore the full True North Tunes longlist and vote for their favorite artists at https://truenorthtunesmusic.ca/

Program timeline:

• July 10: Top 100 artists announced
• August 28: Top 20 artists announced following public voting
• October 19: Top 3 artists announced following public voting