Samsung Electronics Launches The Freestyle, a Portable Screen for Entertainment Wherever You Are

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First-of-its-kind technology delivers optimal viewing and entertainment in a compact form factor

Features auto-level, auto-focus and auto-keystone capabilities for perfect picture every time


Samsung Electronics Co., Ltd. today announced the launch of its all-new portable screen and entertainment device, The Freestyle, ahead of CES 2022. The Freestyle offers first-of-its-kind technology and flexibility to deliver optimal viewing and entertainment for customers looking to bring video and audio content wherever they go.


Targeted toward Gen Z and millennials, The Freestyle is a projector, smart speaker and ambient lighting device all rolled into one lightweight, portable device. When it comes to portability, The Freestyle weighs only 830 grams allowing people to change almost any space into a screen with ease. Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video almost anywhere – tables, floors, walls or even ceilings – no separate screen required.


“The Freestyle is an innovative projector that delivers a cinema-quality experience without space limitation,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “Featuring ultimate versatility and flexibility, The Freestyle provides a fun, all-in-one solution to meet consumers’ needs in a compact and convenient form factor.”



The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to surfaces at any angle, providing a proportional image every time. Additionally, the auto focus feature allows The Freestyle to display a crystal-clear image on surfaces, at any angle, up to 100 inches in size. The Freestyle also comes with a dual passive radiator enabling a clean and deeper bass without distortion, and its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience where they are.


For powering it up, The Freestyle is compatible with external batteries[1] that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. The Freestyle is also a pioneer in that it’s the first portable screen that works when connected to a standard E26[2] light socket without the need for additional wiring, besides compatibility with the traditional wall plug option.


When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap. The Freestyle is also a smart speaker, analyzing the music to pair visual effects that can be projected on the wall, floors and anywhere else.



The Freestyle offers Smart TV features available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features compatible with both Android and iOS mobile devices. It is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience. It is also the first projector to include far-field voice control, allowing users to choose their favourite voice assistants when using the device hands-free.


The Freestyle will be showcased during CES 2022 from January 5 to 7 and will go on an online pre-order in Canada on January 4.


For more information, including images or video on the products Samsung is announcing at CES 2022, please visit


For more information on Samsung’s lifestyle portfolio, please visit

[1] Samsung is not responsible for 3rd party external batteries.
[2] Light socket connection feature will be first applied in US and may not be available in all jurisdictions.

Press Resources > Press Release

Products > TV & Audio


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