Samsung Expands BESPOKE to Canada, Offering Customizable Refrigerators for Modern Kitchens

Canadian families can choose from a variety of configurations and styles to personalize their living spaces

Samsung Electronics Co., Ltd. recently announced that its BESPOKE Refrigerator will be available in Canada later this year. To be unveiled for the first time at CES 2021, the BESPOKE lineup has sleek lines and a contemporary, flat-panel design that blends seamlessly into existing kitchens and various lifestyles. The BESPOKE Refrigerator comes in a column format in two different sizes, allowing for modular configurations that can grow to fit each household’s unique needs.

BESPOKE refrigerators offer a dynamic mix of design options, with eight unique colours and glass or steel finishes. Colour options include Grey Glass, Navy Steel, Navy Glass, White Glass, and Rose Pink Glass.

“With Canadians spending more time at home, the kitchen has become increasingly central to their lifestyle. Families are investing in appliances that truly reflect their tastes and respond to their needs,” said Pat Bugos, Vice President, Sales & Marketing, Consumer Electronics, Samsung Electronics Canada. “Samsung’s BESPOKE Refrigerator is a unique blend of personalized aesthetic with premium refrigeration. It features customizable outside panels with a variety of colours, materials and finishes to reflect your personal style, along with customizable and convertible compartments on the inside.”

The BESPOKE Refrigerator Brings New Features for All Your Refrigeration Needs

Maintaining the sleek overall design of the unit, BESPOKE Refrigerators allow you to curate a refrigerator that’s right for you, with a variety of types and colours that you can mix and match and different configurations that allow you to easily convert from refrigerator to freezer and vice versa. BESPOKE offers the flexibility to meet your family’s food storage needs, always keeping your food at the optimal temperature.

More information on BESPOKE will be on display at Samsung’s virtual CES exhibit from January 11 to 14. For more information about Samsung’s latest products, please visit https://www.samsung.com/ca/explore/experiences/ces2021/.