Samsung Galaxy S25 series takes AI phones into the multimodal era for the most intuitive interactions yet

 Galaxy AI brings new innovations to what an AI phone can do, powering a fundamental shift in how you interact with the world

Samsung Electronics Co., Ltd. today unleashed the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, beginning a new era of mobile AI with the most natural and context-aware mobile experiences on Galaxy. Introducing a true AI companion, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world. Samsung’s latest flagship phones take Galaxy AI[1]capabilities to the next level with robust, on-device AI processing, while supercharging Galaxy’s powerful camera with the next-gen ProVisual Engine, and delivering exceptional performance powered by Qualcomm’s Snapdragon^® 8 Elite for Galaxy.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices in a way that feels natural and effortless,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to a true AI OS and a fundamental shift not just in how we use technology, but in how we live our lives.”

The Most Intuitive and Effortless Mobile Interactions on Galaxy Yet

With One UI 7, the Galaxy S25 series becomes a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences . It’s the starting point of a shared vision with Google to reshape Android into the world’s first AI-integrated OS, open to developers and partners who are helping to create a truly inclusive AI ecosystem.

By integrating multimodal capabilities, Galaxy S25 interprets text, speech, images and videos, enabling interaction that feels as natural as speaking to a friend. With upgraded Circle to Search[2] and AI Select, perform actionable searches with context-sensitive suggestions for next steps. There’s no need to switch between apps just to share a GIF or save event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Just ask, and intuitively find a specific photo in Gallery or adjust the size of display fonts in Settings.

One press of the side button activates Gemini to perform seamless actions across apps in Samsung and Google apps, plus third-party apps such as Spotify and WhatsApp. For example, find your favorite sports team’s season schedule and add it to your calendar with a single voice command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organized with on-device AI transcription and summary. Writing Assist features such as translation can be enabled on any screen showing text. Drawing Assist[3] unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalized Experiences with Privacy Secured

In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine powers personalized AI features[4] by analyzing your data to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights are applied across multiple apps, enabling tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief[5], which offers timely suggestions accessible via Now Bar[6] on the lock screen. All personalized data is kept private, with the encryption key securely stored in Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy[7].

One UI 7 is  introducing an extra, fortified layer of device protection designed for the age of AI and hyperconnectivity. Additional updates include an updated Auto Blocker, added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Qualcomm Snapdragon^® 8 Elite for Galaxy. As Samsung’s most powerful chipset, customized for Galaxy, it delivers a performance boost of 40% in NPU, 37% in CPU and 30% in GPU[8]. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device, including previously cloud-based AI tasks such as Generative Edit[9].

For the first time, Samsung has integrated proprietary innovations into the chipset. ProScaler[10] uses advanced, efficient AI image processing to achieve a 40% improvement[11] in image accuracy, while Samsung’s mobile Digital Natural Image engine (mDNIe) enables greater display power efficiency.

The chipset also provides sustained usage thanks to a 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers a 20% improvement in thermal efficiency[12].

Unleashing Truly Pro Creation

The Galaxy S25 delivers ultra-detailed shots at every range, setting a new standard for mobile photography. A new 50MP ultrawide camera sensor, a significant upgrade from the previous 12MP, provides exceptional clarity and 10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25 . Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Audio Eraser[13] simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, crowds, wind, music, nature and background noise – you can control what to tone town or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW mode. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.

Portrait Studio[14] has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos

Design Embracing a More Circular Approach

The Galaxy S25 series builds upon a heritage of iconic design with an approach grounded in simplicity, emotion and impact. Galaxy S25 Ultra boldly refines the essence of Galaxy design as the slimmest and lightest  Galaxy S series yet, with a rounded design for improved grip and a premium look – and a 15% reduction in thickness[15].

Galaxy S25 Ultra features  titanium and the new Corning^® Gorilla^® Armor 2, a new material that is strong. It incorporates ceramic helping to support  drop protection alongside next-gen DX anti-reflection surface treatment and scratch resistance[16].

Every external component of Galaxy S25+ and S25 now includes at least one recycled material[17], as their metal frame incorporates recycled armor aluminum for the first time[18].

For the first time, Galaxy S25 series will use batteries made with recycled cobalt sourced from previously used Galaxy devices or batteries discarded during their manufacturing process. Every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

Samsung Care+ is the ultimate service for your Galaxy device that covers physical malfunction & liquid resistance failure, and mechanical breakdown plus with SC+ Premium get replacement if SmartThings Find fails to locate your device[19].The Galaxy S25 series will be available for order from January 22, 2025. Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Silver Shadow, Navy, Icyblue and Mint.

Promotional offers

Trade-In offers

Canadians who pre-order and complete their purchase or purchase an eligible Galaxy S25 Series device between January 22, 2025, and February 7, 2025, can receive up to $550 trade-in promotional credit, in addition to the trade-in value when they trade in eligible smartphone. The trade-in program is being supported at samsung.com/ca and at Samsung Experience Stores[20]. Terms and Conditions apply.

Bundle offers

Canadians who pre-order and complete their purchase or purchase an eligible Galaxy S25 Series device between January 22, 2025, and February 6, 2026, can get 30% off on Eligible Galaxy Watch Ultra[21] and/or Galaxy Buds3 Pro[22] earbuds Terms and Conditions apply.

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[3] Sketch to Image feature requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[4] Personal Data Engine is exclusive to Samsung native apps and is not applicable to third-party applications. Personal Data Engine recognizes selected languages and certain accents/dialects, including Chinese, English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, Vietnamese, Arabic, Indonesian, Russian, Turkiye, Netherlands, Sweden, Romania. The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine is exclusive to Samsung native apps and is not applicable to third-party applications.

[5] Displays daily select information from select apps (some apps may require internet connection). Accuracy of results in not guaranteed. Require Samsung Account.

[6] Requires WiFi connection, and Samsung and Google accounts.

[7] Intelligence settings preventing server access will limit the functionality of some AI features. Some Galaxy AI features require cloud data processing in order to operate.

[8] Compared to S24 Series.

[9] Generative Edit requires a Samsung account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by Galaxy AI. The accuracy and reliability of the generated output is not guaranteed.

[10] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[11] Compared to Qualcomm Snapdragon® 8 Gen 3 on Galaxy S24 series.

[12] Compared to Qualcomm Snapdragon® 8 Gen 3 on Galaxy S24 series.

[13] Compatible with common video formats accessible in Gallery; helps minimize six categories (Voice/speech, Music, Noise, Crowd, Nature, Wind). Utilizes AI; results vary Accuracy of results is not guaranteed.

[14] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[15] Compared with Galaxy S24 Ultra.

[16] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.

[17] Every external components of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.

[18] The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.

[19] For more details and Samsung Care+ terms&conditions please visit: https://www.samsung.com/ca/offer/samsung-care-plus/

[20] Some conditions apply. Offer valid from January 22, 2025 at 1:00 PM EST to February 6, 2025 at 11:59 PM EST (“Offer Period”). Receive up to $550 trade-in promotional credit, in addition to the trade-in value when you trade in your old smartphone (the “Eligible Trade-In Product”) towards the purchase of an Eligible Galaxy S25 Series Smartphone (as listed in the table below) during the Offer Period. To qualify for the promotional credit, you must do the following during the Offer Period:

1. Complete the purchase of an Eligible Galaxy S25 Series Smartphone from a Samsung Experience Store in Canada, Samsung Shop App, or online at https://www.samsung.com/ca/;

2. Trade-in your Eligible Trade-In Product; and

3. For purchases online, ship the Eligible Trade-in Product within 21 calendar days of receiving the waybill to complete the trade-in process.* For in-store purchases, your Eligible Trade-In Product must be brought to the store for trade-in at the time of purchase of the Eligible Galaxy S25 Series Smartphone.

*For purchases made through the Samsung Shop App or online, you must apply the trade-in of the Eligible Trade-in Product at cart level using the trade-in tool, prior to checkout.

Eligible Galaxy S25 Series Smartphones:

Selection and availability may vary. While quantities last. No rain checks. No cash value. The minimum qualifying trade-in value of the “Eligible Trade-In Product” must be $0 as determined by the Service Provider’s device valuation software. The up to $550 trade-in promotional credit is based on completing the trade-in towards your purchase of an Eligible Galaxy S25 Series Smartphone as listed above. Offer is subject to change or cancellation without notice, cannot be combined with any other offer, and is available to Canadian residents only. Offer provided by Samsung Electronics Canada Inc. Please note: for trade-in transactions online at Samsung.com/ca if you do not send in your Eligible Trade-In Product within the prescribed time, or if the device condition differs materially from that which you have represented to be accurate using the Trade-In Tool, your trade-in transaction may be subject to a charge-back, in whole or in part, in accordance with the Trade-In Program Terms and Conditions of Use. The Eligible Trade-In Product can be traded-in in any condition to participate in this program provided that it: (i) is verifiable in accordance with its serial/IMEI number, (ii) was purchased in Canada; (iii) has a minimum qualifying trade-in value of $0 as determined by the Service Provider’s device valuation software; (iv) is owned by the customer; (v) the IMEI or Serial Number of the device can be validated and has not been removed, altered or defaced; and (vi) the device malfunction or damage, if any, is not due to (A) improper or intentional installation or removal of any parts or components, or (B) improper or intentional equipment modification.

[21] Some conditions apply. Offer valid from January 22, 2025 at 1:00 PM EST to February 6, 2025 at 11:59 PM EST (the “Offer Period”). Offer available at participating authorized Canadian retailers, Samsung Experience Stores in Canada, Samsung Shop App, and online at www.samsung.com/ca.

Purchase an Eligible Galaxy S25 Ultra Smartphone (as listed in the first table below) during the Offer Period and save 30% off the MSRP on your purchase of an Eligible Galaxy Watch Ultra Smartwatch (as listed in the second table below).

Eligible Galaxy S25 Ultra Smartphones:

Eligible Galaxy Watch Ultra Smartwatches:

While quantities last. No rain checks. Availability and selection may vary. Cannot be combined with any other offers or promotions except where expressly permitted. Open to Canadian Residents only. The Eligible Galaxy S25 Ultra Smartphone and the Eligible Galaxy Watch Ultra Smartwatch must be purchased on the same invoice to qualify for the promotion. Where you return only one of the bundled products, you will no longer be entitled to the bundle discount. If your Eligible Galaxy S25 Ultra Smartphone & Eligible Galaxy Watch Ultra Smartwatch is eligible for return in accordance with our terms and conditions of sale and returned, you will no longer be eligible for the discount amount applied to your transaction. If you wish to keep the Eligible Galaxy Watch Ultra Smartwatch purchased under this offer, but not the Eligible Galaxy S25 Ultra Smartphone, the difference between the current retail value and the promotional price you paid for the Eligible Galaxy Watch Ultra Smartwatch will be deducted from your total refund. All product(s) that are eligible for return will be subject to a restocking fee equal to 15% of the purchase price of the product(s), plus applicable tax, and delivery fees if charged will be nonrefundable. Products can be purchased separately at regular prices. Offer may be cancelled or changed at any time without notice.

© 2025 Samsung Electronics Canada Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. used with permission.

[22] Some conditions apply. Offer valid from January 22, 2025 at 1:00 PM EST to February 6, 2025 at 11:59 PM EST (the “Offer Period”). Offer available at participating authorized Canadian retailers, Samsung Experience Stores in Canada, Samsung Shop App, and online at www.samsung.com/ca.

Purchase an Eligible Galaxy S25 Series Smartphone (as listed in the first table below) during the Offer Period and save 30% off the MSRP on your purchase of an Eligible Galaxy Buds3 or Buds3 Pro (“Eligible Galaxy Buds”, as listed in the second table below).

Eligible Galaxy S25 Series Smartphones:

Eligible Galaxy Buds:

While quantities last. No rain checks. Availability and selection may vary. Cannot be combined with any other offers or promotions except where expressly permitted. Open to Canadian Residents only. The Eligible Galaxy S25 Series Smartphone and the Eligible Galaxy Buds must be purchased on the same invoice to qualify for the promotion. Where you return only one of the bundled products, you will no longer be entitled to the bundle discount. If your Eligible Galaxy S25 Series Smartphone & Eligible Galaxy Buds is eligible for return in accordance with our terms and conditions of sale and returned, you will no longer be eligible for the discount amount applied to your transaction. If you wish to keep the Eligible Galaxy Buds purchased under this offer, but not the Eligible Galaxy S25 Series Smartphone, the difference between the current retail value and the promotional price you paid for the Eligible Galaxy Buds will be deducted from your total refund. All product(s) that are eligible for return will be subject to a restocking fee equal to 15% of the purchase price of the product(s), plus applicable tax, and delivery fees if charged will be nonrefundable. Products can be purchased separately at regular prices. Offer may be cancelled or changed at any time without notice.

© 2025 Samsung Electronics Canada Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. used with permission.