Samsung Introduces New Premium Soundbar Lineup

on 07-08-2020
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The CES 2020 Innovation Award honoree HW-Q950T soundbar is packed with the ultimate in-home audio innovation


Samsung Electronics Canada is rounding out its full 2020 Q-series soundbar lineup with the upcoming release of two new premium models, including the HW-Q950T and HW-Q900T.


The HW-Q950T delivers the audio quality of 9.1.4-channel, the maximum number of channels for currently available home-theatre systems in a single soundbar package from Samsung. The model packs in extra-powerful sound with two wireless rear up-firing speakers and also adds left and right wide channel speakers to the previous 7.1.4-channel system, allowing the audio output to express the motion on the screen in a more realistic way with greater immersion. 


Both the HW-Q950T and HW-Q900T support Dolby Atmos®, which transports listeners with immersive, moving audio that flows all around you, along with DTS:X from DTS for multi-dimensional audio technology. The soundbars also include eARC support to produce full, rich and high-quality surround sound like Dolby TrueHD.


Consumers can further enhance the immersive experience by connecting the soundbars to the Samsung 2020 QLED TV. Q-symphony activates and plays surround sound from both the TV and soundbar, creating incredible audio synergy with compatible TVs.


Improvements have also been made to the product design, on top of the advancements in overall functionality. Compared to 2019 Samsung soundbar models, Samsung reduced the height of both models to 69.5mm from 83mm to fit perfectly with the Samsung TV. The soundbars are also wrapped in Kvadrat textile, adding premium elegance while maximizing sound penetration. 


“In collaboration with Audio Lab in the US, we have been able to develop multi-dimensional surround sound that can be more accessible at home, which was previously only possible with a separate home-theatre system,” said Seong Cho, Senior Vice President and Head of Global Product Marketing of the Visual Display Business at Samsung Electronics. “In addition to improving sound quality, we also focused on fine-tuning the soundbar’s design aesthetic by using eco-friendly textiles, made by Danish premium brand Kvadrat.”


The two new models also feature SmartThings App and Alexa voice service, allowing users to command their favourite music streaming services, like Amazon Music, Spotify, TuneIn and iHeart Radio[1].


Music lovers can also now enjoy their favourite music with a simple tap. The Tap Sound feature allows the music from your smartphone to be sent directly to the soundbar.


All Samsung soundbars are tuned at the Samsung Audio Lab in Valencia, California. 


The HW-Q950T and HW-Q900T will be available at select Canadian retailers in late August 2020. For more information, please visit




[1] Services may vary by country.

Press Resources > Press Release

Products > TV & Audio


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