Samsung Spatial Display Powers Immersive Revlon Activation at the 2026 JUNO Awards

At this year’s JUNO Awards ceremony, Revlon set out to create an onsite activation that would not only stand out but draw attendees in and leave a lasting impression. In a fast-paced, high-energy event environment, capturing attention requires more than traditional visuals, it demands innovation that stops people in their tracks. 

To bring this vision to life, Revlon partnered with Samsung and experiential partner ICON to integrate Samsung’s 85” Spatial Display into its activation space. The result was a visually striking, immersive experience that leveraged cutting-edge display technology to elevate engagement on the ground and beyond. 

“At an event like The JUNOS, you’re competing with constant movement and stimulation,” said Chandra Colbear, Sr Director of Marketing, Revlon. “We needed something that would immediately capture attention and pull people into our space, and the Samsung Spatial display gave us exactly that edge.” 

The opportunity to incorporate Spatial technology was first identified by ICON, a long-standing partner to Revlon across both its Visual (static graphics) and Media (digital signage) divisions. As part of its ongoing commitment to bringing new ideas and technologies to clients, ICON regularly attends major global trade shows focused on display innovation. “The Samsung Spatial Display immediately stood out from anything else we were seeing in the market,” said PJ Lee, Vice-President, Business Solutions, ICON Media. “We knew right away that it was something different – and that our clients would see it that way too.” 

ICON introduced the concept to Revlon through an initial presentation, which generated strong interest. That interest quickly translated into action when the Revlon team experienced the technology firsthand at the Samsung Retail Summit. 

“Seeing it in person changed everything,” PJ Lee, ICON Media added. “You could tell the team already had ideas forming around how to use it.” 

From there, the teams worked closely together to bring the concept to life, identifying the 2026 JUNO Awards ceremony as the ideal moment to deploy the technology in a high-impact, consumer-facing environment, positioning Revlon among one of the first brands to leverage Samsung’s Spatial display in this way. 

“The moment we saw the display in action, it changed how we thought about the experience,” said PJ Lee, ICON Media. “It wasn’t just about showing content, it was about creating depth, movement and a visual moment that people are naturally drawn toward.” 

At the centre of the activation was Samsung’s 85” Spatial display, a next-generation signage solution designed to deliver lifelike 3D visuals without the need for glasses. By creating a sense of depth and realism, the display enabled Revlon to present its content in a way that felt dynamic, immersive and highly engaging. 

“Samsung’s Spatial technology is redefining how brands connect with audiences in physical spaces,” said James Arndt, Head of Display Solutions, Samsung Electronics Canada. “By delivering a glasses-free 3D experience, we’re helping brands like Revlon create more impactful, memorable interactions that stand out in even the busiest environments.” 

At the 2026 JUNO Awards ceremony, the effect was immediate. The Spatial display became a focal point of the activation, drawing attendees in with visuals that appeared to extend beyond the screen. What might typically be a passive viewing experience instead sparked curiosity and interaction, encouraging guests to stop, engage and explore the space. 

The activation was further amplified through influencer engagement and social content, extending its reach beyond the physical environment and into digital channels. 

“We saw people stopping, looking twice, and then coming into the space to understand what they were seeing,” added Chandra Colbear, Sr Director of Marketing, Revlon. “Creating a positive moment to interact with our products in a new way is exactly what we were aiming for.” 

The success of the activation was driven by close collaboration between all three partners. Revlon brought a clear vision for brand impact, Samsung delivered breakthrough display innovation, and ICON helped bridge strategy and execution – ensuring the technology was seamlessly integrated into the overall experience. 

Revlon’s JUNO Awards ceremony activation highlights how innovative display technologies like Samsung’s Spatial display can transform brand experiences – helping organizations cut through the noise, drive engagement and create memorable moments that resonate with audiences long after the event ends.