Samsung Strengthens Its Smart TV Voice Capabilities

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Google Assistant, Amazon Alexa and Bixby allow quick access to entertainment, live answers on screen and control over smart devices with voice commands


Samsung Electronics recently announced that Google Assistant will join the suite of voice assistants currently available on 2020 Samsung Smart TVs, providing viewers with enhanced control and discovery abilities. Available alongside Amazon Alexa and Bixby, Google Assistant is now fully integrated into Samsung Smart TVs and requires no additional downloads, hardware, or installation. The suite of leading voice assistants is now available on all 2020 Samsung 4K and 8K QLED TVs, Crystal UHD TVs, The Frame, The Serif, The Sero and The Terrace, and is compatible with viewers’ existing voice assistant ecosystems.


Make Control and Discovery Effortless

Thanks to a wider range of voice assistant options, Samsung Smart TV users now have faster access to their favourite entertainment, real-time answers on screen, and the ability to seamlessly control their smart home devices with a voice assistant of their choosing. By activating voice commands, users can easily browse channels, adjust the volume, control playback, open apps and much more.


“Since the 2018 launch of Bixby, Samsung consumers have increasingly relied on voice assistants on our Smart TVs to streamline their day-to-day experiences at home,” said Pat Bugos, Vice President of Sales and Marketing, Home Entertainment, Samsung Electronics Canada. “Samsung continues to deliver a connected home experience, enabling consumers to ask more of their Smart TVs with technology supporting multiple voice assistants, such as Google Assistant and Amazon Alexa.”


Entertainment lovers can now use their preferred voice assistant to discover new content instantly with an effortless search by genre, director or actor. In addition to finding new TV programs and films to watch, viewers can ask Alexa, Bixby or Google Assistant to provide the weather forecast, find out the latest game scores or play their favourite tunes. With Google Assistant, viewers will also have access to the Google services they know and love to help streamline their days, including Google Search, Photos, Maps, Calendar and more.


“By bringing Google Assistant to Samsung Smart TVs, we want to connect your living room with the rest of the smart home and help you better manage your day, across your favourite Google services,” said Jack Krawczyk Director, Product Management for Google Assistant. “With our collaboration with Samsung, we are able to offer help from Google assistant to more people around the world right from the big screen.” 


Users can add another hub to any room in the house with Samsung Smart TVs, which can now be used to control the lights, set the thermostat, set an alarm or perform any other tasks under the command of a household’s existing voice assistant.


“Amazon Alexa on Samsung Smart TVs is designed to delight customers with an enhanced entertainment experience. Beyond navigating video and music content with ease, customers can also connect their Alexa built-in TVs with over 100,000 smart home devices, to make everyday tasks more convenient,” said Aaron Rubenson, Vice President of Alexa Voice Service and Alexa Skills. “Our collaboration with Samsung continues to bring customers the convenience of voice control on Smart TVs while giving customers access to their voice service of choice.”





Samsung Smart TVs Speak Your Language

Since the integration of Amazon Alexa across Samsung’s Smart TVs earlier this year, voice assistant support has been made available to Samsung Smart TV users in 14 countries globally, including Canada. 


Google Assistant will be available in Canada beginning in December 2020. For more information, please visit

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