Samsung’s The Wall Reshapes the Display Market with Ultimate Versatility and Ingenious Design

 The Wall’s limitless installation options give businesses complete control over content viewing experiences

Samsung Electronics Canada recently announced the global launch of the 2021 model of The Wall (IWA Series). The boundary-pushing Micro LED display is designed for businesses seeking elevated viewing through complete immersion and brilliant picture quality. With new AI processing technology, upgraded 120Hz frame rates and versatile installation, The Wall once again reimagines display technology to give businesses boundless flexibility to showcase content.

“At Samsung Canada, we are committed to delivering innovative and dynamic displays for businesses to create unforgettable customer experiences,” said Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Canada. “As our most immersive and veritable display yet, The Wall boasts cutting-edge new features, advanced picture quality and limitless sizing.”

A new Micro AI Processor instantly analyzes and optimizes every frame of the video to deliver advanced picture quality. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Micro AI Processor can optimize picture quality up to 8K resolution, enhancing contrast and removing noise.

The Wall’s Black Seal Technology blankets the screen with uniformity, creating a seamless canvas for purer black levels with enhanced depth delivering unparalleled contrast and immaculate detail. Ultra Chroma technology produces narrower wavelengths that create RGB colours twice as pure[1] and more accurate than conventional Samsung LEDs. Each LED is now up to 40% smaller[2], increasing the pure black space between pixels for enhanced colour uniformity and higher picture contrast.

2021’s The Wall makes installation easier thanks to new wireless docking connections and endless design, resulting in a cabinet depth half as deep as the prior model[3]. With modular technology, The Wall can be installed in a variety of positions, including concave, convex, ceiling, hanging, inclined and L-type. Plus, installers need to adjust just once per cabinet with Factory Seam Adjustment, eliminating module-by-module adjustment and saving time.

Furthermore, this new model offers detailed picture through 8K resolution with 120Hz refresh rate and Simple 8K playback. The Wall can be configured horizontally for up to 16k resolution with a 15,360 x 1,080-pixel arrangement. Its massive screen measures in at over 1,000 inches, creating a completely expansive canvas for showcasing content.

The Wall comes built with Micro HDR and Micro Motion features, featuring 20-bit processing to deliver a consistent picture quality that is suitable across commercial environments for a smooth viewing experience regardless of location. The screen also includes four picture-by-picture screens (PBP), allowing for four different content sources, all of which can be displayed simultaneously in 4K resolution. The 4-PBP function can be used for business purposes where multi-screens are needed.

All of The Wall’s features are delivered with safety top of mind. TÜV Rheinland awarded its Eye Comfort Certification for minimized blue light emission[4], while its EMC Class B certification minimizes electromagnetic waves for safe installation in homes[5].

Samsung’s 2021 The Wall is now available in select markets around the globe. For more information, please visit here.

[1] Figure is based on internal testing standards against Samsung’s conventional LED Signage.

[2] Compared to Samsung 2020 model.

[3] Compared to Samsung 2020 model.

[4] The Wall received Eye Comfort certification from TÜV Rheinland, one of the world’s leading testing service providers.

[5] EMC Class B certification means the product passed electromagnetic compatibility standards in class B for use in the home or residential area, which standards are higher than for Class A (for use in industrial or commercial environments).