See Your TV in a Way You Never Imagined With the Samsung TV True Fit Mobile Application

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Samsung Is Upping the Interior Design Game with the Use of Augmented Reality

Samsung Electronics Canada recently released a new augmented reality mobile application revolutionizing the way consumers find their next TV. Through the use of your smartphone, you can see exactly what a big screen TV from Samsung will look like on your wall or entertainment centre before purchasing. Will a 98” TV fit on your wall? Or are you better off with a smaller, but still impressive, 75”? No need to break out your measuring tape, Samsung has got you covered with its “Samsung TV True Fit” app for Android and iOS devices.
Samsung continues to deliver premium innovation in home entertainment with its lineup of QLED 8K TVs. The best part? They come in 75” to 98” screen sizes, perfect for any die-hard TV aficionado. The unique augmented reality app allows you to see what a TV will look like in your home, before you even buy it – giving new meaning to the phrase, “try before you buy.”
“Augmented reality is starting to become a part of our daily lives, and this Samsung app is a beautiful functional use case of AR”, said Jennifer Richey, CSO, Gravity Jack. “To be able to see the product scaled to size in your space without tape measures or cardboard cutouts to see if it fits is AR at its finest.”
With its customers in mind, Samsung enlisted augmented reality pioneers, Gravity Jack, to help create an application combining futuristic technology with the future of retail shopping and virtual product display. Samsung wanted to provide consumers an opportunity to pick the right TV, at the right size, while also making the shopping experience fun, stress-free and easy.
“With new advances in picture quality, we’re inviting Canadians to rethink what fits when it comes to selecting TVs for their home, even in small spaces,” said Pat Bugos, Vice President of Sales and Marketing, Home Entertainment, Samsung Canada. “Though the app, consumers will have an opportunity to truly discover our lineup of big screen TVs and expand their viewing experience.”
To use the app, users can simply download the application onto their Android or iOS device, select their desired model and size, point their phone camera at the wall or TV stand, and viola! The application will scan the wall or TV stand automatically and place it in the user’s desired space.
The app also boasts a feature allowing users to place their TV manually if they would like to move it. Once the TV is in place, users can move around the TV, get closer or further away, and view it from different angles. After a user has chosen the correct model and size for their home, they can then search for the nearest retailer in their area that sells Samsung TVs.
Canadian consumers can start shopping for their dream TV today by downloading the “Samsung TV True Fit” app on the Google Play Store or the Apple Store.

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