Quantum Dots: The Next Generation of Display Innovation

Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of colour accuracy and brightness among existing materials had them positioned to revolutionize display technology.

When used in displays, quantum dots support a wide colour gamut that closely matches colours perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent colour from different viewing angles while minimizing blue light exposure for a more comfortable viewing experience.

SUHD TVs at CES 2015

What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To deliver a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a Samsung quantum dot TV is defined by its quantum dot content. The quantum dot film requires a minimum of 3,000 parts per million (ppm) of the material to achieve the vivid, rich picture quality and colour expression that quantum dots are known to deliver.

Quantum Dot Film

Samsung QLEDs eliminate the need for a separate phosphor layer, enhancing light and energy efficiency while delivering vivid colours. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,¹ a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering stunning picture quality.

A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as colour reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.

However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology.

In response to this challenge, Samsung developed no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.[2]

10 Years of Quantum Dot Innovation and Leadership

Samsung has quickly recognized the potential of quantum dot technology and sought innovation in the global display market over the past decade through continuous research and investment.

A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colours required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the SUHD TVs with no-cadmium quantum dot technology.[3]

QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Samsung’s QLED lineup was revealed in 2017. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s colour standard DCI-P3 and achieved 100% colour volume— thereby presenting amazing colour expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in² to deliver consistent picture quality over time.

(From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colours³ — to a staggering20.2%.

“Discovering a blue material for self-emitting QLEDs and demonstrating performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

These powerfuladvancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from SUHD to Neo QLED — by offering high brightness, colour accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever.

[1] An electronic circuit that adjusts and controls the light-emitting layers

[2] Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen

[3] Red, green and blue

Samsung Electronics Co., Ltd. today announced that approximately 80 models in its 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction¹ and Product Carbon Footprint² certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics.

Following last year’s certification of 60 models across the Neo QLED, OLED and Lifestyle TV categories, Samsung has further increased its number of certified products in 2025 to include QLED TVs. In addition, the company is also working towards obtaining certification for its Color E-Paper lineup later this year.

The certifications from TÜV Rheinland are awarded following a rigorous evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognized standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared to their predecessors.

Samsung’s efforts to reduce its products’ carbon  footprint  date back to 2021, when the Neo QLED became the first 4K and higher-resolution TV to earn the Reducing CO₂ certification from Carbon Trust. Since then, Samsung has continually expanded its portfolio of certified products, including QLED, Crystal UHD, Lifestyle TVs, OLED TVs and a wide range of monitors and digital signage products.

For more information on Samsung’s 2025 TV lineup, please visit www.samsung.com.

¹ 38 Certified models include Neo QLED 8K(QN990F, QN950F), Neo QLED 4K(QN90F, QN85F), OLED(S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro(LS03FW), LCD Signage(QMC 43”, 50”, 55”, 75”), and Soundbar(Q930F, Q800F, QS700F) products.

² 42 Certified models include Neo QLED 8K(QN900F), Neo QLED 4K(QN80F, QN70F), OLED(S95F 77”/83”, S85F 55”/65”), The Frame(LS03F), QLED(Q8F, Q7F), Viewfinity S80UD, S80D, QMC 65’’/85’’, Soundbar(Q990F), EMDX 32″.

Samsung aims to achieve “Product Carbon Footprint” and “Product Carbon Reduction” certifications for over 60 models in 2024

Samsung Electronics Co., Ltd. announced that eight product series[1] in its 2024 Neo QLED 4K and 8K, OLED, and The Frame lineups have received the “Product Carbon Reduction” certification from TÜV Rheinland, the international independent third-party testing, inspection, and certification organization. The certification demonstrates the carbon footprint reduction ratio of these products compared to the previous year’s model, serving as a testament to the company’s efforts to reduce carbon emissions year-over-year.

“As the world’s leading TV manufacturer, it is our responsibility to create products that both redefine TV capabilities while advancing sustainability efforts,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics.

“Congratulations to Samsung Electronics Co., Ltd. The issuance of Product Carbon Reduction certification demonstrates Samsung’s commitment to environmental sustainability and its actual implementation efforts to reduce carbon emissions and combat climate change,” said Frank Holzmann, Global Vice President of TÜV Rheinland Business Field Electrical, “This recognition will undoubtedly enhance the brand’s reputation and customer trust, further solidifying its position as a leading player in the global electronics market.”

TÜV Rheinland evaluated greenhouse gas emissions for Samsung’s TV products throughout their life cycle- “from Cradle to Grave” – ranging from manufacturing, transportation, use to disposal, in accordance with the internationally recognized standards such as ISO 14067 and ISO 14064-4 as well as TÜV Rheinland’s self-developed standard 2 PfG Q2880/09.23. It verifies and certifies that all of eight TV product series meet the carbon reduction standard requirement set by TÜV Rheinland. The newly certified products include two Neo QLED 8K series, three Neo QLED 4K series, two OLED series and one series of The Frame.

In addition to product certification, Samsung’s Visual Display Business obtained the display and consumer electronics industry’s first “Product Carbon Footprint Calculation Method” certification from TÜV Rheinland. This certification measures and manages greenhouse gas emissions throughout the complete life cycle of a product, collecting and analyzing data in accordance with management regulations and stipulated execution manuals to calculate greenhouse gas emissions and ensure transparent and reproducible results.

As Samsung continues its work to reduce the environmental impact of its products, it aims to achieve TÜV Rheinland’s “Product Carbon Footprint” and “Product Carbon Reduction” certifications for over 60 models in 2024, including newly introduced soundbars. With these eight product series’ carbon reduction result and analysis report, Samsung has more confidence and clear direction in the development and design of the next generation decarbonized TV product.

This recognition builds on previous acknowledgements of Samsung’s sustainability efforts. It obtained its first “Reducing CO2” certification from the Carbon Trust in 2021 for Neo QLED 4K and higher resolution TVs. In 2022, 11 TV models and five monitor and signage products achieved the ‘Reducing CO2’ certification, and most recently, 24 models across Samsung’s 2023 lineup were certified by the Carbon Trust and TÜV Rheinland.

For more information on Samsung’s 2024 TV lineup, please visit www.samsung.com.

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[1] Neo QLED 8K (QN900D, QN800D), Neo QLED 4K (QN95D, QN90D, QN85DA), OLED (S95D, S90D), and The Frame (LS03D)

More capable processors in Neo QLED 4K, brighter OLEDs, and expertly crafted MICRO LEDs all boost the viewing experience 

Lifestyle lineup adds the Music Frame customizable speaker and The Premiere 8K, the industry’s first wireless 8K projector

Samsung Electronics Canada today announced its latest QLED, MICRO LED, OLED and Lifestyle display lineups ahead of CES® 2024. The announcement also served to kick off the Samsung AI screen era through the introduction of a new AI processor. In addition to bringing improved picture and sound quality, the new lineups provide consumers with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.

“Now that we are living through the hyperconnected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centerpiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”

AI Performance for Enhanced Neo QLED 8K Picture Quality

Samsung’s newest Neo QLED 8K and 4K TVs offer the full package, including life-like picture quality, premium audio technology and a rich array of apps and services. At its core, the 2024 Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a neural processing unit (NPU) that is twice as fast as that of its predecessor. The amount of neural networks has also increased eightfold from 64 to 512, allowing images on screen to be displayed in crisp detail. Thanks to this advanced processor, the 2024 lineup is equipped with incredible performance upgrades.

The Neo QLED lineup also brings a suite of picture quality and design enhancing features, including:

• 8K AI Upscaling Pro:[1] Leverages NQ8 AI Gen3 for enhanced 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
• AI Motion Enhancer Pro: Addresses common issues in sporting content — such as ball distortion — by streaming high-resolution sports matches through this feature[2] powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
• Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images appear more life-like.
• Infinity Air Design: Complements Neo QLED 8K’s picture quality with a screen only 12.9mm in depth[3], allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a mirror effect in which the TV appears to hover in its surroundings.

The performance of the Neo QLED 8K is rounded out by incredible  audio quality, on par with the stunning 8K picture quality on screen.

• 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a TV or projector for audio synchronization across shows, movies, and playlists. It’s a technology that seamlessly synchronizes TV with wireless speakers and a soundbar.
• Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilizes exclusive deep-learning technology to enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can follow the conversation on screen at different volumes.

2024 Tizen OS Streamlines the Home TV Experience

The 2024 Tizen OS brings content front and center on the Neo QLED 8K lineup. It offers a personalized content and service experience based on different accounts set up on smart TVs. Now, different members households with a Samsung Smart TV[4] can set up a profile for personalized recommendations and a more customized overall experience.

• Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung Accounts to easily access users’ favourite channels and content while offering tailored content suggestions based on viewing history.
• ‘Designed for Samsung Gaming Hub’ Controller: Samsung has partnered with gaming accessory provider Performance Designed Products (PDP) to develop the first “Designed for Samsung Gaming Hub” controller, set to be launched at CES 2024. PDP’s new wireless controller includes a built-in, rechargeable battery that provides up to 40 hours of playtime per charge, a 30-foot low-latency Bluetooth wireless connection, a Samsung Gaming Hub home button capable of launching Gaming Hub, an easy-to-use TV volume control button and more.[5]

Connected, Inclusive Experiences With the Samsung Ecosystem

With Samsung TVs at the center of the home, users can reap the benefits of the latest Samsung innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will improve its connected experience offerings with Samsung Daily+[6], a hub for in-home activity. It provides a wide range of services and features — from personal training, to video calls and remote PC solutions — in one single interface. New features include the following:

• Workout Tracker: This free service[7] puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
• TechnoGym: enhances your home workout with fitness and wellness videos from the instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
• F45:Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos and wellness challenges.

Multi Control: Allows more efficient work from home by giving users control of  their various screens — including TVs, smartphones, and monitors — with a Bluetooth keyboard or mouse. Users can experience a different way to work by copying and pasting, reading documents and more across devices.

Samsung’s latest 2024 TVs and screens also come with greater compatibility across various devices within the ecosystem, allowing a more integrated connection between TVs and smartphones or wearable devices for a greater level of customization, accessibility and convenience.

• Mobile Smart Connect: All of the new featured apps and services are easily controlled with the SmartThings Mobile Plugin, which transforms the smartphone into a multi-functional remote that offers users greater control over their screens. With a straightforward pop-up interface and a customizable UI, the app provides convenience and enhanced accessibility.
• 360 Audio: The audio feature, previously offered on Galaxy devices, has also expanded to Samsung TVs and screens. Now, Samsung Galaxy Buds seamlessly connect to TVs to deliver spatial audio for movies, shows and even gaming titles, so users can be immersed in visual content and gameplay.
• Vibrary: Enjoy your some of your favourite artist’s high-quality images via the big screen of your TV. With Ambient Mode, you can be welcomed by your favourite artist’s works. You can also enjoy photos and music from TV and mobile devices through Casting, providing a seamless viewing experience.

The latest TV and screen lineup also boasts enhanced accessibility offerings, allowing more consumers to enjoy their favourite content on Samsung Neo QLED than ever before.

• Audio Subtitle: This on-device TV feature uses AI and Optical Character Recognition (OCR) technology to provide a voice guide for embedded subtitles in real-time.
• Customizable Remote: An app designed for users with visual, auditory or physical challenges by enabling more thoughtful TV control via smartphones. The highly customizable app incorporates UI enhancements such as intuitive button placement, distinct colours and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from the smartphone.
• Relumino Together Mode: Relumino is a feature that is designed to enable people with low vision to enjoy their favourite TV shows, movies and games on compatible Samsung TVs. With AI technology dynamically outlining the edges of on-screen elements and rebalance colours, the feature can help users with low vision to more clearly see people and objects on the screen. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.

MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are new possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and precision manufacturing process that eliminates seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.

Touting a modular design that allows users to personalize the shape, size and ratio of screens to fit theirspace, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to its development of a process that allows LED chip operation circuits to be directly deposited on the glass, which  mitigates against  loss of brightness that users may experience with conventional displays.

Offering Wider OLED Lineups To Meet Consumer Preferences

Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant video. The display is 20% brighter than previous models, with deep and rich blacks and AI-enhanced colour accuracy

that is Pantone Validated. Samsung has also introduced the S90D and S85D in various sizes, from 42” to 83’’.[8]

New ‘OLED Glare Free’ technology[9] — specifically designed for 2024 OLED screens — preserves colour accuracy and reduces glare while maintaining image sharpness to provide an immersive viewing experience, even in daylight. The OLED-optimized, low-reflection coatinglimits glare thanks to a new, specialized hard-coating layer and surface coating pattern.

The S95D’s screen will captivate audiences with advanced, proprietary picture-quality computing enginesthat preserve bright whites, deeper blacks and immersive colours. In addition to being Samsung’s brightest OLED screen yet, it also features high refresh rates of up to 144Hz, so sports fans and gamers can enjoy seamless motion and clear action on their screens.

New Lifestyle Products Deliver Bespoke Solutions To Enrich Your Lifestyle

In addition to its lifestyle lineup that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle lineup. These new additions provide new  customization and personalization options, as seen below:

• The Frame: Already Samsung’s best-selling  lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store, users can enjoy an expanded Art Store experience. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with free hand-selected artworks monthly.
• The Premiere 8K Projector: The Premiere 8K is the world’s first projector offering wireless connectivity. Removing the need for cables, this solution allows consumers to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-on-Screen” technology, integrating the top speaker module and software algorithms  for an immersive sound experience.
• The Freestyle 2^nd Gen: The second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches with a 21:9 screen ratio, with no manual adjustment needed.

New Soundbars for Immersive Audio Experience

 To top off a home entertainment set up, the 2024 soundbar lineup offers newly updated models for even more immersive audio experiences, which are bolstered by AI algorithms.

• Music Frame: This customizable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound without being an eyesore.
• HW-Q990D: This soundbar features an 11.1.4-channel configuration, immersive Dolby Atmos sound and supports pass through of content in at 4K 120Hz. It analyzes audio and uses AI to optimize sound across a wide range of content.
• HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into your space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a center channel for clear vocals. The combination of a deep bass subwoofer and a passive radiator also enhances the listening experience with deep bass in a compact form factor. 

Samsung’s 2024 TV lineup is expected to bring a seamless fusion of innovative technology and user-centric design, setting the stage for personalized, immersive experiences that change the way people engage with their devices.

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[1] QN900D only. 8K AI Upscaling for other models.

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] 12.9mm in depth only applies to 65’’ QN900D.

[4] 2024 Samsung Smart TV DU6900+

[5] Battery usage time may vary depending on the content you play and frequency of usage. Bluetooth latency may vary.

[6] Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.

[7] Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.

[8] Size and model availability of OLEDs may vary by country.

[9] UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.

However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional.

8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs

While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse.

▲ If the number of pixels does not change, image quality becomes compromised as screens grow larger.

In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing.

▲ The Neo QLED 8K offers four times as many pixels compared to the Neo QLED 4K.

While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs.

Neural Quantum Processor 8K: Enhancing the Resolution, Colour and Depth With 64 Neural Networks

While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network.

While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet.

▲ Enjoy optimal picture quality no matter the source with Neural Quantum Processor 8K.

Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide colour gamut and incredible peak brightness. AI technology analyzes each scene to make it more colourful and vivid, bringing out the details in both bright and dark spots.

High Dynamic Range (HDR) video formats the display using a wider range of colours with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering – and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology – everything you watch is more compelling.

▲ HDR displays a wider range of colors with brighter highlights compared to SDR.

Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid colour reproduction, immersing you in whatever you choose to watch.

▲ Real Depth Enhancer Pro finds the point the viewer is focusing on and brings the object into the foreground.

 Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing

Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control.

The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colours and bright highlights.

▲ Precise backlight control with Quantum Matrix Technology Pro.

To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene.

Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming – or when bright light from on-screen objects bleeds into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before.

Expanding Consumers’ TV Usage

In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colours, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere.

Samsung Electronics Canada unveiled its 2023 lineup of Neo QLED 8K, Samsung OLED, sound devices and monitors as part of its global Unbox & Discover event. The brand showcased their latest innovations in smart connectivity, sustainability initiatives, premium viewing, and gaming experiences. This year’s lineup focuses on enhancing the user experience by making complex technologies more intuitive and seamlessly integrated into people’s lives, while delivering an impeccable picture and sound quality which consumers expect from Samsung screens.

“At Samsung, we understand that technology should empower and enhance people’s lives, not complicate them,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung Electronics. “By choosing Samsung, consumers can expect to experience an unparalleled level of wow factors, all while participating in eco-conscious practices for a sustainable future.”

Under the tagline “More Wow than Ever,” Samsung’s 2023 lineup is set to impress consumers. Samsung Canada is providing a recap of all the key announcements for those who have missed the livestream or simply want to revisit the announcements.

1 – Solutions for Your Tailormade Life: Five Foundations of SmartThings

In his opening remarks, JH Han underscored the company’s commitment to calm tech and innovation, providing consumers with the latest technologies that make life better. In particular, he introduced five core foundations of SmartThings, which aims to provide increased convenience when setting up a smart home.

• Instant Connection: SmartThings enables users to easily connect their devices in just one step, allowing them to enjoy the synergy when only Samsung devices are used.
• Automated Connection: SmartThings automatically connects Samsung devices[1], like TVs or smartphones with other Samsung devices such as the washers, dryers and refrigerators, eliminating the need for manual setup.
• Hub Everywhere: The IoT hub is built into various Samsung products, including Samsung Smart TVs, making IoT setup a breeze.
• Expansive Compatibility: SmartThings goes beyond just the Samsung ecosystem, enabling compatible devices from any brand to work seamlessly together thanks to the Home Connectivity Alliance and the international IoT communication standard, MATTER[2].
• Security: With CC EAL 6+ certification, the new Samsung Knox Vault hardware chip encrypts all information from connected devices, ensuring a high level of security and offering peace of mind for users.

Understanding consumers have diverse technology ecosystems in their homes, Samsung helped form the Home Connectivity Alliance so all users’ favourite devices can work together, regardless of brand. And in the name of true connectivity, Samsung is also paving the way for smarter homes with support for MATTER, an international IoT communication standard that involves more than 220 global companies.

Thanks to this collaborative mindset and these five foundations, users can build a network of connected devices that makes their home smarter and their lives easier.

2 – Putting People and Planet at the Centre: Sustainability and Relumino

Samsung is committed to delivering innovative calm tech and eco-conscious practices that make life easier and better for its users. At every stage of the product lifecycle, from product sourcing to production, distribution, use and recycling, Samsung is striving to put sustainability first, utilizing various technologies to create products that will contribute to building a better planet for future generations.  

• Samsung aims to lead the way with three innovative approaches to sustainability: Turning CO2 into recycled materials, using fewer materials, and upcycling products and packaging. Samsung’s 2023 TVs, monitors, and remote controls use recycled resin made of at least 50% recycled materials.[3] In addition, Samsung has made significant efforts to ensure it is offering sustainable packaging, from the box to all the wrapping inside.
• Samsung has also developed AI Energy Mode[4] that helps users monitor energy consumption and usage patterns, putting the users in control. AI Energy Mode feature even analyzes the content playing on the screen to reduce power consumption without distracting from the content.
• Samsung’s third generations SolarCell Remote is more compact. As it uses Samsung’s proprietary technology, is also free of licensing requirements, allowing any manufacturer to join Samsung on the journey in making the world a more eco-conscious place.

Samsung also underscored its commitment to creating a better, more inclusive viewing experience for all with its latest Relumino Mode. Relumino Mode is designed to help people with visual impairments watch content more easily and has been awarded with the 2023 CES Innovation Award.[5]

By choosing Samsung, users can enjoy cutting-edge technology and join Samsung as it works towards sustainable and inclusive practices that align with core values of ESG.

3 – More Choice with Premium Screens: Neo QLED 8K and Samsung OLED

At Unbox & Discover 2023, Samsung unveiled products and features designed to deliver innovative 8K experiences. The QN900C sits at the top of Samsung’s premium Neo QLED 8K lineup and is a standout model in the premium TV category. With groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling[6], the QN900C is impressing industry experts and reviewers alike

From true-to-life picture quality to immersive audio, Samsung has once again set the bar high with its Neo QLED 8K. The company will also be adding a 98-inch model to its Neo QLED 8K lineup, providing immaculate colour reproduction and lifelike level of detail on a scale that offers a cinematic-like experience. It will offer upgraded sound with Dolby Atmos and Q-Symphony 3.0 to further envelope viewers in every single scene.

Additionally, Samsung spoke on its efforts in expanding the 8K ecosystem by working closely with various partners, including the 8K Association. Together, Samsung is introducing more ways to enjoy native 8K content.

Samsung also highlighted its 2023 Samsung OLED lineup, which offers immaculate colour accuracy through Neural Quantum Processor 4K’s perceptional colour mapping – making Samsung OLED the “World’s First Pantone-Validated HDR OLED.”[7]

In fact, Samsung OLED boasts true blacks and stunningly natural pictures with ideals contrast and colour expression. The S95C features Samsung’s signature Infinity One design, and the LaserSlim design of the S90C model adds a touch of sophisticated metal finish.

4 – Putting Gaming at the Forefront with Gaming TVs and Monitors

Premium screens, from Neo QLED 8K to OLED and beyond, not only bring video and photo content to life in ultra-high resolution but can also bring screen experiences like gaming to a whole new level. Gaming on a 98-inch Neo QLED 8K provides a superb level of immersive gameplay, from the large screen to high-performance graphic cards that support 8K resolution at a super fast pace.

For 2023, Samsung unveiled the Odyssey Neo G9, the world’s first dual UHD resolution monitor, and the Odyssey Ark, a 55-inch curved screen with a powerful sound system and multitasking capabilities. The new 2023 Odyssey models will be available in 2H in 57-inch Odyssey Neo G9 and the 49-inch Odyssey OLED G9, providing superb picture quality and user experience.

Incorporating valuable feedback from thousands of gamers, Samsung also upgraded its all-in-one gaming platform, the Gaming Hub[8]. The platform now includes partnerships with Amazon Luna, NVIDIA GeForce NOW, Utomik and Xbox, allowing gamers to play their favourite titles at high performance speeds directly from the cloud without a console or a PC.[9]

In addition to its advanced features for viewing experiences, the 2023 lineup also offers gamer-centric features such as Game Bar, which places gamer controls front and centre, together with Mini Map Zoom and Virtual Aim Point, which can make all the difference between winning and losing in competitive gameplay.[10]

The Samsung 2023 Neo QLED 8K TV is now available in Canada in two models, QN800C and QN900C, which are both offered in 65”, 75” and 85” sizes. The new 2023 OLED 4K Smart TV S95C is also now available in 77”, 55” and 65” sizes. To learn more about this year’s Samsung TV and monitor lineup, please visit https://www.samsung.com/ca/.

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[1] Available with SmartThings App on Android or iOS devices. A Wi-Fi connection is required.

[2] SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add thousands of compatible devices seamlessly into their SmartThings Home Environment.

[3] Resin contains a minimum of 50% recycled content. (Environmental Claim Validation Procedure, UL 2809 5th Edition)

[4] Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

[5] Relumino Mode is applied for TV models QN80C, QN90C, QN800C, QN900C and works on sources provided through DTV and HDMI only.Samsung Relumino was a 2023 CES Innovation award honoree.

[6] 4K/8K AI Upscaling enhances content to near-4K/8K picture quality, as the case may be. Based on laboratory testing. Viewing experience may vary according to types of content and format. 4K/8K AI Upscaling may not apply to PC connection, and certain conditions of Game Mode.

[7] Pantone is a global authority in colour, providing a standardized system relied on by over 10 million designers and producers worldwide. Pantone Validated Approval Certificate for the product meeting the requirements of PANTONE® Validated as tested issued to Samsung Electronics Co., Ltd. by Pantone on December 29, 2021.

[8] Gaming Hub is available in select countries and supported features, apps and games may vary by country. Accessing Gaming Hub is free of charge but additional gaming service(s) subscription may be required to access content offered by game-stream providers on the Gaming Hub platform.A separate, compatible controller may be required depending on the specific game in Gaming Hub.

[9] Samsung Gaming Hub availability may vary by region.

[10] Game Bar supports PC & console gaming only.

With its technical expertise and industry-leading innovation, Samsung Electronics has been recognized for its global market leadership and excellence.

According to market research firm Omdia, Samsung once again topped the global TV market in 2022, making it the 17th year in a row the company has ranked first in the TV industry[1]. This accomplishment can be attributed to the company’s commitment to premium viewing experiences and user-centered design.

By prioritizing its premium product lineup, Samsung has upheld its leadership in the TV industry for an impressive 17 years, exemplified best by its Neo QLED lineup. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since the launch of Samsung’s QLED technology in 2017. Samsung also dominated the ultra-large TV market segment in 2022, reporting a 36.1% and 42.9% global market share for TVs over 75-inches and 80-inches respectively. For the premium TV market priced over $2,500, Samsung retained the largest global market share by revenue at 48.6%.

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung’s leadership in the TV market for 17 consecutive years is a testament to the company’s commitment to providing the most innovative products with consumer-centric designs and upgraded user experiences. The launch of the Bordeaux TV in 2006 marked the mainstream adoption of LCD TVs with sophisticated designs and light-weight form factor. It was also the first time for Samsung to rank number one in the global television market. The company continued to bring groundbreaking technologies to consumers by launching its first LED TV in 2009 and its first Smart TV in 2011, holding the top position in the market throughout each of those launches and thereafter.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies. In 2017, Samsung defined the term “next-generation display” by unveiling the first QLED TV, which utilized cadmium-free quantum dot technology to achieve 100 percent colour volume[2] for the first time in the industry. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for TV picture quality and continued to set new industry benchmarks with each launch.

In addition, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of consumers. SmartThings will enable seamless integration and connectivity of multiple compatible devices with security remaining a top priority, empowering consumers to create deeply personalized experiences that accommodate their unique preferences and needs.

[1] Source – Omdia, TV Sets Intelligence Service, Feb-2023. Ranking in terms of unit shipments for 17 consecutive years ending 2022. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[2] 100% colour volume according to DCI-P3 Colour Space tested by Verband Deutscher Elektrotechniker (VDE Germany).

New lifestyle products and features, including The Premiere 8K and Smart EDGE Blending on The Freestyle provide freedom of how and when consumers use devices

Samsung’s 2023 lineup brings everyday sustainability by decreasing its carbon footprint throughout its product lifecycle

Samsung Electronics Co., Ltd. today unveiled its new Neo QLED, MICRO LED and Samsung OLED lineups alongside lifestyle products and accessories ahead of CES^® 2023. This year’s lineup features advanced, innovative products with a focus on enhanced connectivity and personalized consumer experiences.

Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use every day with better, more intuitive technology. This year, Samsung takes it one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem through its smart home platform SmartThings.

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable every day.”

Premium and Connected Experiences with Neo QLED

Samsung’s latest suite of Neo QLED 8K and 4K televisions provide consumers with premium options that suit their every need. Neo QLED picture quality is powered by Samsung’s advanced Neural Quantum Processor which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Samsung’s 2023 Neo QLEDs also go beyond just a clear picture with a high-resolution panel and Samsung’s proprietary algorithm that power Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyze and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content brighter and livelier for absolute immersion.

In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be built directly into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices, but also third-party compatible appliances and IoT devices[1] for seamless connection.

• 3D Map View: Designed to let users conveniently control and monitor connected devices, Samsung’s 3D Map View provides users a bird’s eye view of their home and all of their SmartThings devices at-a-glance.

Broadening Viewing Options with MICRO LED and Samsung OLED

Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size, making it completely customizable to fit a consumer’s desired set up. In addition, it comes without bezels so regardless of configuration, the boundary between screen and real life is seamless.

And to provide consumers with even more viewing options, Samsung’s 2023 OLED lineup is now available in 55, 65 and the new ultra-large 77-inch models. Samsung’s latest OLED lineup comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths, while simultaneously improving brightness and colour representation.

The expanded lineup comes with a 144Hz refresh rate and all of Samsung’s smart features, including Samsung Gaming Hub. And for the first time on an OLED TV, Samsung OLED[2].

Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its smart TV lineup. The free ad-supported TV (FAST) and video-on-demand service delivers over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices[3]. It is 100% free and doesn’t require any downloads, subscriptions or additional devices.

Explore a New World of Gaming with Samsung Gaming Hub

The Samsung Gaming Hub, the new home for gaming on Samsung Smart TVs, offers users unlimited access to thousands of their favourite games from partners such as Xbox, NVIDIA GeForce NOW, and Utomik with no downloads, storage limits or consoles required. Moreover, it is an intuitive gaming experience where players can simply switch on their TVs and play.

Samsung Gaming Hub, which was launched last year, delivers incredible picture quality and an entirely new way to approach gaming – using multitasking, expanded partnerships and 4K streaming. Players can even watch multiple types of content at the same time.

In 2023, upgrades for GameBar 3.0 with MiniMap Sharing[4] and Virtual Aim Point elevate the experience for every type of gamer. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display while Virtual Aim Point designed for first-person shooters (FPS), allowing players to view more noticeable crosshairs in any game so they can make the perfect shot.

The Samsung Gaming Hub is also available on Samsung smart monitors and gaming screens – including the Odyssey series. With Odyssey Ark, gamers can rotate their screens vertically or horizontally based on their desired orientation and enjoy immersive games with a 55-inch 1000R curved screen and powerful sound.

Elevate Your Lifestyle with Expanded Lifestyle Lineup and New Features

Consumer’s lifestyle needs are constantly shifting. To navigate this landscape, Samsung has unveiled new lifestyle products and features to elevate the user experience, allowing consumers to customize the way they view and experience screens.

• The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector lineup now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150-inches for a massive screen, with exquisite resolution to match.
• The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch content of their choice at any time. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to combine two The Freestyle devices to watch content in a 21:9 configuration with no manual lining up or adjusting. The 2023 Freestyle will also support Samsung Gaming Hub for more entertainment on the go.
• New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, mimicking the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame. Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand, which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs.

Everyday Sustainability with Samsung Screens

In line with the latest environmental strategy announced in 2022, Samsung is consistently working with partners and customers to be eco-conscious, providing a broader impact throughout the product’s lifecycle. As a result, each step is made more environmentally friendly, from making the manufacturing process more efficient to reducing packaging and changing how consumers use their products.

• Recycled Materials: For the 2023 lineup, Samsung will replace 20 percent of the bracket parts used for the SolarCell Remote with recycled ocean-bound plastic. In addition, the main parts of the power board use recycled aluminum cans and copper, replacing approximately 12 percent of the original materials used.
• Reducing Manufacturing Impact: Samsung designed a light-weight injection mold that requires fewer materials with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production.
• AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce carbon footprint of connected devices with simple change, such as automatic switches to energy saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy saving ideas into practice.
• Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print so less ink is consumed in its production and Samsung will use paper tape to reduce the use of plastic in its packaging. In addition, package sizes will be reduced to lower overall carbon emissions.

Multidimensional Soundscape and Audio Quality with AI

A premium screen experience is only to be complete with ultra-immersive audio. While Samsung TVs come with impressive built-in speakers, they also have powerful audio features and devices to enhance the viewing experience for something truly cinematic.

• AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering which utilizes AI to remaster each sound object to ensure voices are clear, sounds are totally enveloping and that each sound experience is just the right volume.
• New Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and still offers clear sound with punchy bass.
• Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyze audio signals and process each sound with more detail.

In 2023, by pairing Samsung TVs with Samsung Soundbars, these devices will offer our most powerful, customizable and personalized ecosystem available to date.

To learn more about Samsung’s 2023 products which Samsung is announcing at CES 2023, please visit https://news.samsung.com/ca/.

* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

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[1] SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add thousands of compatible devices seamlessly into their SmartThings Home Environment.

[2] https://www.amd.com/en/technologies/free-sync-tv 

[3] Canadians models include up to 88 channels

[4] MiniMap Sharing will be available via software update in the first half of 2023.

[5] Samsung Art Store is a paid subscription service.

Samsung Electronics today announced that it had reaffirmed its position as a top-five brand in Interbrand’s Best Global Brands 2021. Interbrand, a global consulting firm, evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness.

According to the Best Global Brands list announced by Interbrand on October 20 (local time), Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance —which has recovered to reach pre-pandemic levels — the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

According to Interbrand, major factors that played a critical role in the growth of Samsung include:

• Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values
• Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability such as the use of eco-packaging for TVs and the Galaxy Upcycling program
• The launches of innovative products including the Galaxy Z Flip3 5G, Neo QLEDs and the Bespoke lineup of home appliances
• Technology leadership as a solid number one in the Memory market and the launches of innovative System LSI products
• Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment

“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.”

Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has once again been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility.

Reference: Samsung Electronics’ growth in brand value (Interbrand):

Earlier this year, Samsung unveiled its 2021 TV product portfolio at a virtual First Look event and detailed long-term sustainability programs, which include solar cell-powered remote controls and the reduction of product carbon footprints with recycled materials.

Here are three key ways that Samsung is making a difference with its TV innovations.

1. Sustainable Packaging Design

Samsung is expanding its award-winning “eco-packaging” design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. By minimizing text and graphic imagery on the eco-packaging, the traditional oil-based ink from colour printing is eliminated, further reducing waste. The special cardboard boxes are designed to allow consumers to upcycle the packaging their televisions come in into small, versatile pieces of furniture. The thick, corrugated cardboard that the packaging is comprised of can be used to construct small tables and shelves, and building instructions can be accessed by scanning QR codes on the outsides of the boxes.

2. Solar Cell-Powered Remote Control

Samsung’s 2021 Neo QLEDs will come with a new solar cell-powered remote control that can be recharged through indoor and outdoor lighting in addition to a regular USB accessory. The remote makes it easy to control all your external devices and lets you show your support for the environment at the same time. In addition, the remote is partially made from recycled materials and is powered by solar cell technology so it can also be charged by your indoor lights.

3. Reduction of Carbon Footprints

Samsung is making efforts to reduce greenhouse gas emissions related to its TV products with the use of recycled plastics. Samsung has long used recycled materials in the rear covers of monitors and signage and now plans to expand their usage to even more components across the company’s product portfolio.

Watch the video below to learn more about Samsung’s commitment to a sustainable future through its eco-friendly visual display products and processes.