Take Masterpieces from the Louvre Home with The Frame

on 21-09-2021
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The iconic Samsung Lifestyle TV opens virtual doors to the world’s renowned museum

Samsung Electronics recently announced a new partnership with the iconic Musée du Louvre. Through this partnership with the Louvre in Paris, France, Samsung will continue to develop the Art Store[1] on its lifestyle TV, The Frame.


With new artworks from the Louvre joining the collection, The Frame now boasts a catalog of over 1,500 works of art from museums and galleries in 42 different countries including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.


“Ever since we launched our lifestyle TV portfolio in 2017, we have focused on developing the Art Store platform with prestigious partners. We want to offer much more than a television, inviting Art into the homes of The Frame owners everywhere. This catalogue lists works by hundreds of artists, covering diverse periods, from ancient civilizations to modern art,” explained Wonjin Lee, President and Head of Service Biz Team at Samsung Electronics. “This year, we are proud to join forces with one of the most famous museums in the world, the Louvre, to enhance this collection and offer a taste of French heritage throughout the world.”



Admire the Louvre’s treasures from your own home

By entering into a partnership with the Louvre[2], Samsung offers all The Frame owners a chance to explore the museum through forty pieces of artwork and photographs that consumers can enjoy in 4K picture quality. This selection includes must-see masterpieces such as the Mona Lisa and The Wedding Feast at Cana, as well as photos of the majestic Louvre galleries, its architecture and museum grounds (Louvre Pyramid, Tuileries Garden, etc.). A short description of each work gives users a glimpse into their background and history.


Samsung and the Louvre also plan to unveil other exclusive content for The Frame users later this year.


“The Louvre is a venue of discovery, imbued with emotion, a spectacular setting for artistic masterpieces. Admiring works from its collection every day, at home, as well as views of the building, galleries and gardens, is a wonderful way to see and understand the extraordinary beauty of this museum,” said Yann Le Touher, Head of Development, Brand Licensing and Commercial Partnerships of the Louvre.



Ultra-slim design and exceptional picture quality

The Frame boasts a unique and customizable design that sets it apart from the rest. Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that reflects an individual’s personal style. The 2021 version of the lifestyle TV offers new custom options to complement every space and style, with two attachable optional bezel frames[3]: Modern and Beveled[4].


To complete the artwork appeal, The Frame can be hung flush to the wall on an ultra-slim mount and connected to a One Connect Box[5] via a single translucent[6] cable that integrates all TV connectors including the power source. Users can also set The Frame anywhere in the room on a Studio Stand[7].


In addition to its gallery-ready design, The Frame provides a vibrant 4K[8] QLED picture quality powered by Quantum Dot technology with 100% colour volume[9], immersing viewers in a world of rich and realistic colours.


For more information on The Frame, please see here.


About the Musée du Louvre 
Formerly a royal palace, the Louvre has embraced the history of France for eight centuries. Open to the public since 1793, the Louvre collections are among the finest in the world, encompassing several thousands of years and spread across a large territory from America to the confines of Asia. Divided among eight departments, the collections feature works admired throughout the globe, including the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo.
After the French Revolution, the Louvre was created as a place where artists could admire the great masters and look for inspiration. Even today, the Louvre remains a place of inspiration for the greatest contemporary creators, architects, painters, sculptors, dancers, and musicians.
More information on www.louvre.fr


[1] The art pieces are available as a single purchase for $26.99 or a monthly subscription for $7.99 or yearly subscription for $79.90 to the Art Store. Art pieces in the Art Store are subject to change without prior notice.
[2] Through 30 June 2023
[3] Customizable bezels sold separately. Available colours and style may vary by region or TV size.
[4] Customizable Bezel compatibility is based on bezel type. Modern type is compatible with the 43”~ 75” range of The Frame TVs, while Beveled type is compatible with 65” and 55” models.
[5] One Connect Box included with purchase of The Frame.
[6] 5 meter One Invisible Connection cable is included with purchase of The Frame (2021). 15 meter One Invisible Connection cable sold separately.
[7] Studio Stand sold separately. Availability of Studio Stand may vary by region and TV size. The Frame is only available with Studio Stand model number VG-SEST11K.
[8] The 32-inch model is in QLED Full HD.
[9] 100% colour volume according to DCI-P3 Colour Space tested by Verband Deutscher Elektrotechniker (VDE Germany) ID.40045577 December 2017.

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