Travel Virtually through Samsung’s The Frame TV, Featuring a New 20-Piece Collection from Magnum Photos
New additions feature iconic locations and timeless eras; Samsung’s Art Store now boasts over 1,400 works
Samsung Electronics, in collaboration with photography agency Magnum Photos, recently announced the release of 20 new photographs on The Frame, available exclusively through Samsung Art Store.
The Magnum Photos campaign, which will run globally from November 14 to December 14, 2020, will allow users to embark on a virtual journey on The Frame with enchanting photographs of global travel destinations provided by Magnum. Users can enjoy these beautiful photographs on The Frame at no charge for one month until December 14th. After December 14th, the photographs will be available both as a single purchase and monthly subscription through Samsung Art Store.
The photographs in the new Magnum collection were taken by world renowned artists and photographers that include Elliott Erwitt, Burt Glinn, Stuart Franklin, Thomas Hoepker and Bruno Barbey and feature specially curated pieces that capture iconic destinations and memorable eras from across the world.
“We know that people today across the world are traveling less and spending more time at home,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “By offering these breathtaking photographs from iconic locations across the world and pairing them with The Frame’s vivid QLED picture quality, we hope to give consumers a premium virtual travel experience in the comfort of their home.”
With new pictures from Magnum Photos joining the collection, the Samsung Art Store on The Frame now boasts a catalogue with over 1,400 works of art that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS. These partnerships allow users to experience The Frame not just as a television, but also as a discovery hub to explore the world’s most beautiful art pieces.
With a new purchase of The Frame, users can enjoy a three-month free trial of the Art Store. For more information on The Frame, please visit https://www.samsung.com/ca/lifestyle-tvs/the-frame/highlights/.