Wash Like You Mean It with W9000

on August 15, 2013
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Are you one of those people who never know how much detergent to put in the washing machine? Are you afraid to use the dryer because of high electricity bills? Are you tired of waiting around for your clothes to be washed and dried? To solve all of these problems, Samsung produced the ‘Bubble Shot 3 W9000’ washing machine. (‘Bubble Shot’ is the Korean name for the W9000. It’s called many different names around the globe.) Now, it is easier for everyone to do laundry. Samsung Tomorrow brings you the story behind the design and development of this washing machine. Yes, you can innovate washing machines!


So what’s so special?



Bubble Shot 3, Samsung W9000


What makes this innovative product so unique are its four groundbreaking features: the a totally new anhydrous (fancy word for ‘no water required’) drying feature called ‘Air Speed Dry’, automatic detergent injection a.k.a. Auto Dispense, bubble (a.k.a. ‘PowerFoam’ in some regions) and two water shots (or ‘AquaJet’), and a 8 inch full touch LCD screen. Let’s get some more details on these.



Air Speed Dry Feature: Zero Water Usage, Shorter Drying Time


The first issue to tackle was the time it took to do laundry. Putting the clothes in, then detergent, then washing, then taking it out, and then drying it on the clothesline. The designers realized first and foremost that the whole process was too time-consuming.


The designers wanted to produce a washing machine that could finish the job quicker than any machine and add innovative features at the same time. Features such as auto dispense and an ergonomic loading section also helps. And washing times were made shorter by making the soap better penetrate stains (‘Bubble’ or ‘Power Foam’ technology) and producing a stronger water shot to improve washing/rinsing motions (‘Water Shot’ or ‘Aqua Shot’ technology). But the most drastic changes we made was the drying time – we reduced the average time in half, from 176 minutes to 78 minutes. This amazing feature is the ‘Air Speed Dry’ feature.



Air Speed Dry Feature


When developing this plan, the designers also thought about the shortage of water around the world, especially in developing countries.

“Where water is deficient these days, we planned to decrease the water that is used and collected in the drying process. We developed this plan not to use a drop of water and created the Bubble Shot 3 with an anhydrous drying feature. We were not only able to reduce the time spent on laundry but also definitely save on the electricity bill.”



“My husband used to call me just to ask how much detergent he should use”


According to a survey, what Korean consumers love about the Bubble Shot 3 the most is its ability to extract the exact amount of detergent and fabric softener that is needed to wash clothes depending on the weight and type of laundry. This exclusive feature is ‘Auto Dispense.’ This function was a totally new concept which Samsung created. To implement this feature, the designers really had their work cut out for them.


At first, we had doubts about this feature. Will this function be interesting to consumers? And how can we design the automatic detergent dispenser in a way that is convenient for the users? We were aware of the fact that many users were still used to opening the door and putting in the detergent themselves. So we had to think thoroughly how we could receive the maximum convenience:


‘Auto Dispense



The designers claimed that they had to wash many clothes day and night to find out the right amount of detergent that is needed for each different laundry load. They also had to analyze the recommended usage amount and various consumer conditions. The result was an advanced device in which users only have to add detergent and fabric softener one time per every 16 loads.


Yeonsoo Lee, a colleague from the Marketing Department, said that her husband now helps her with the laundry thanks to the ‘auto dispense’ feature.


“Whenever my husband was doing the laundry, he used to call me and ask questions continuously starting from where the detergent goes and how much he had to put in and so on. It was so irritating before but after changing our washing machine to W9000, he did not call me even once. I was so happy and relieved and realized how useful this washing machine is.”



Adding another Shot isn’t everything – it’s about HOW you use the two


Samsung began applying ‘bubbles’ in 2008, which brought an amazing development in washing capacity, and this technique has evolved as new products were introduced. The first generation ‘bubble’ was a bubble pump, which created soapy, sudsy bubbles by mixing detergent, water, and air. The second-generation bubble focused on saving energy. In the third generation, Samsung introduced bubble & shot, combining suds with shots of water.


This year, Samsung emphasized improved washing and rinsing capacity, and has included two water shots.





If you think of the washing machine as a clock, at first, we thought 12 o’clock direction was appropriate when considering one water shot. Like a waterfall, we believed that the waterpower would be the strongest if the water came straight down from the ceiling. However, thinking about the next evolution of the Bubble Shot, we also considered the importance of the rinse cycle. So after much discussing, we decided to add the second water shot from the 10 o’clock direction, and this second shot is actually even higher water pressure than the first.


Washing Machine, Thinking Outside the Box!


LCD on a home appliance? To some that might sound outrageous! But, for the first time in Korea, a touch screen was applied to the Bubble Shot 3. After revealing the washing machine, this feature also received positive responses from the consumers. What did the designers have to say?


LCD touch screen



I believed when people thought of a washing machine, a dial will pop into their minds. So I was worried whether the consumers would hate a touch screen. I thought day and night. Since a washing machine is not a smart phone, I focused on creating an intuitive design, which embraces all generations.



sally hong


Designer Hong, who was in charge of the UI of Bubble Shot 3, had made numerous UI designs before but since it was her first time designing a washing machine, she recalls that it took a lot more time and effort to make it elegant and convenient LCD UI.


My purpose was for the users to use the basic washing machine features easily and check whether the clothes are washed clean or not. So I planned a large clear spacious 8 inch display. Everyone from my children to my parents who are in their 70s can easily do the laundry themselves.



Hoping for a new level of Bubble Shot in the Future


Curious about the future Bubble Shots, we asked the designers and developers which feature they would like to see on future washing machines.


I believe it is going to be a battle against time. So I want to create a washing machine that can wash and dry clothes the fastest in the world.



hyeongsob yim


I believe there could be two types of washing machines. One is a fun and interesting washing machine that we could play with like a smartphone. The other is a washing machine that is much easier to control than now and does the entire job without any touch by the users.


design team of bubble shot 3





Samsung LiVE internal communication channel



*The Bubble Shot 3 W9000 is a Korean variant. Similar washer/dryers may or may not be sold elsewhere and design, features, and pricing may differ.

** All functionality features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

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