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Cannes Lions 2015: Cannes Falls in Love with Samsung Electronics

on June 26, 2015
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Cannes Lions 2015: Cannes Falls in Love with Samsung Electronics

 

Samsung Electronics has earned several prestigious honors at the Cannes Lions International festival of creativity 2015 which takes place from June 21 to 27. Cannes Lions is one of the world’s biggest annual awards show and festival for professionals in the creative communications industry. Last year, Samsung garnered 16 awards at this award.

 

For this year, among the most honored has been Safety Truck, a project to improve road safety in Argentina. It nabbed six awards so far, including Gold awards for Spatial Technology in the Cyber category, Use of Ambient in a Promotional Campaign: Large Scale in the Promo & Activation category and Ambient – Transit in the Outdoor category. It allows drivers to have a better view when deciding whether it is safe to overtake by installing large displays on the back of semi-trailer trucks which show drivers what’s happening up ahead.

 

Look at Me, a campaign for an app that helps children with autism to improve their ability to make eye contact has taken home five awards thus far, including Gold for the best Web Campaign in the Cyber category.

 

Check out the videos for Safety Truck and Look at Me:

 

 

 

In addition, Back Up Memory, an app for Alzheimer sufferers, took gold, silver and bronze awards; Hearing Hands, a campaign for a video call center in Turkey that helps the hearing impaired won three bronze awards; and Samsung SlideLiner, a campaign for Samsung Smart TV which saw a moving sofa installed along the sideline of an Australian rugby match, took two bronze awards.

 

Smart Playboard, Center Stage, Samsung Holiday DreamsEvery Day is Day One and Is This the Next are also on the winners’ list.

 

Campaign Title Category Sub Category
Safety Truck Gold Cannes Lion/Cyber Spatial Technology
Silver Cannes Lion/Cyber Innovative use of Technology
Gold Cannes Lion/ Promo & Activation Use of Ambient in a Promotional Campaign: Large Scale
Silver Cannes Lion/ Promo & Activation Use of New Technology in a Promotional Campaign
Silver Cannes Lion/ Promo & Activation Public Health & Safety & Public Awareness Messages
Gold Canes Lion/Outdoor Ambient – Transit
Titanium Titanium & Integrated Titanium & Integrated
Look At Me Silver Lions Health/Pharma Education & Services
Silver Cannes Lion/Mobile Utility
Bronze Cannes Lion/Mobile Corporate Image & Communication
Silver Cannes Lion/PR Use of Digital Platforms
Gold Cannes Lion/Cyber Web Campaign
Back Up Memory Gold Lions Health/Health & Wellness Corporate Image & Communication
Silver Cannes Lion/Mobile Activation by Proximity
Bronze Cannes Lion/Direct Use of Mobile Marketing
Every day is day one Gold Film Craft Film Craft – Use of Licensed/Adapted Music
Silver Film Craft Cinematography
Bronze Film Online Film – Corporate Image & Communication
Samsung SlideLiner Bronze Cannes Lion/ Promo & Activation Use of Live Shows/Concerts/Festivals
Bronze Cannes Lion/ Promo & Activation Use of Ambient in a Promotional Campaign: Large Scale
Silver Branded Content & Entertainment Branded Entertainment – Branded Live Experience
Hearing Hands Bronze Cannes Lion/ Promo & Activation Product Launch/re-launch or Multi-Product Promotion
Bronze Canes Lion/PR Events & Experiential
Centre Stage Bronze Cannes Lion/Design Brand Environment
Smart Play Board Bronze Cannes Lion/ Promo & Activation Corporate Image & Communication
Samsung Holiday Dreams Bronze Cannes Lion/Cyber Craft – Animation/Motion Graphics
Is this the next? Bronze Cannes Lion/Cyber Integrated Multi-Platform Campaign (Online & Offline)

 

* Updated on June 28th.

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