Cannes Lions 2015: Cannes Falls in Love with Samsung Electronics
Samsung Electronics has earned several prestigious honors at the Cannes Lions International festival of creativity 2015 which takes place from June 21 to 27. Cannes Lions is one of the world’s biggest annual awards show and festival for professionals in the creative communications industry. Last year, Samsung garnered 16 awards at this award.
For this year, among the most honored has been Safety Truck, a project to improve road safety in Argentina. It nabbed six awards so far, including Gold awards for Spatial Technology in the Cyber category, Use of Ambient in a Promotional Campaign: Large Scale in the Promo & Activation category and Ambient – Transit in the Outdoor category. It allows drivers to have a better view when deciding whether it is safe to overtake by installing large displays on the back of semi-trailer trucks which show drivers what’s happening up ahead.
Look at Me, a campaign for an app that helps children with autism to improve their ability to make eye contact has taken home five awards thus far, including Gold for the best Web Campaign in the Cyber category.
Check out the videos for Safety Truck and Look at Me:
In addition, Back Up Memory, an app for Alzheimer sufferers, took gold, silver and bronze awards; Hearing Hands, a campaign for a video call center in Turkey that helps the hearing impaired won three bronze awards; and Samsung SlideLiner, a campaign for Samsung Smart TV which saw a moving sofa installed along the sideline of an Australian rugby match, took two bronze awards.
Smart Playboard, Center Stage, Samsung Holiday Dreams, Every Day is Day One and Is This the Next are also on the winners’ list.
| Campaign | Title | Category | Sub Category |
| Safety Truck | Gold | Cannes Lion/Cyber | Spatial Technology |
| Silver | Cannes Lion/Cyber | Innovative use of Technology | |
| Gold | Cannes Lion/ Promo & Activation | Use of Ambient in a Promotional Campaign: Large Scale | |
| Silver | Cannes Lion/ Promo & Activation | Use of New Technology in a Promotional Campaign | |
| Silver | Cannes Lion/ Promo & Activation | Public Health & Safety & Public Awareness Messages | |
| Gold | Canes Lion/Outdoor | Ambient – Transit | |
| Titanium | Titanium & Integrated | Titanium & Integrated | |
| Look At Me | Silver | Lions Health/Pharma | Education & Services |
| Silver | Cannes Lion/Mobile | Utility | |
| Bronze | Cannes Lion/Mobile | Corporate Image & Communication | |
| Silver | Cannes Lion/PR | Use of Digital Platforms | |
| Gold | Cannes Lion/Cyber | Web Campaign | |
| Back Up Memory | Gold | Lions Health/Health & Wellness | Corporate Image & Communication |
| Silver | Cannes Lion/Mobile | Activation by Proximity | |
| Bronze | Cannes Lion/Direct | Use of Mobile Marketing | |
| Every day is day one | Gold | Film Craft | Film Craft – Use of Licensed/Adapted Music |
| Silver | Film Craft | Cinematography | |
| Bronze | Film | Online Film – Corporate Image & Communication | |
| Samsung SlideLiner | Bronze | Cannes Lion/ Promo & Activation | Use of Live Shows/Concerts/Festivals |
| Bronze | Cannes Lion/ Promo & Activation | Use of Ambient in a Promotional Campaign: Large Scale | |
| Silver | Branded Content & Entertainment | Branded Entertainment – Branded Live Experience | |
| Hearing Hands | Bronze | Cannes Lion/ Promo & Activation | Product Launch/re-launch or Multi-Product Promotion |
| Bronze | Canes Lion/PR | Events & Experiential | |
| Centre Stage | Bronze | Cannes Lion/Design | Brand Environment |
| Smart Play Board | Bronze | Cannes Lion/ Promo & Activation | Corporate Image & Communication |
| Samsung Holiday Dreams | Bronze | Cannes Lion/Cyber | Craft – Animation/Motion Graphics |
| Is this the next? | Bronze | Cannes Lion/Cyber | Integrated Multi-Platform Campaign (Online & Offline) |
* Updated on June 28th.
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