Now, with the Galaxy S26 series,² it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix It Later To Filter It Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimization across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralizing distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear crystal-clear dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalized and comfortable listening experience with the Galaxy S26 series.

1. Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed. ︎
2. The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra. ︎
3. Image simulated for illustrative purposes. Actual UX/UI may be different. ︎

Why APV

Codecs may be unfamiliar to many consumers, but they act as invisible engines shaping the user experience. Think of a suitcase — how you pack it determines how much it holds and how easily you can find what you need. Likewise, an efficient codec enables a user to store more high-quality video while improving playback and editing.

Video falls into two categories — casual video, everyday clips we capture and share, and professional video for cinema-grade editing. While casual codecs prioritize compression efficiency, professional codecs must preserve image quality and reproduce colors with precision. Just as overpacking a suitcase can damage or distort its contents, professional video requires a robust codec that preserves every detail.

Conventional compression makes it difficult to fully enable mobile post-production — including color grading, where creators apply precise tones to match their artistic vision, and visual effects (VFX). APV was designed to support the entire workflow from capture to final edit while preserving detail even after multiple rounds of recompression.

Reducing Complexity Without Compromise

The biggest technical challenge was reducing complexity. Conventional professional codecs focus on image quality, making them computationally demanding and limiting use to high-end hardware. The goal was to achieve a low-complexity design that mobile processors could handle in real time without compromising quality.

To address this, Samsung introduced lightweight entropy coding¹ to reduce computational load and frame tiling² that enables parallel encoding and decoding across multiple cores. As a result, APV supports real-time processing of up to 8K video on mobile phones while maintaining image quality with minimal loss, even after multiple edits.

Building an Open Ecosystem for All

The value of technology lies in how widely it is used. Samsung chose to build an open ecosystem where anyone can adopt and advance the technology. It’s like sharing a great recipe — leading to even better results.

In February 2026, Samsung published APV through the Internet Engineering Task Force (IETF) as RFC 9924, establishing it as a de facto global standard. The company also released the full source code on GitHub under the name “OpenAPV,” enabling developers worldwide to participate and contribute.

This openness is driving ecosystem growth and accelerating adoption. The APV codec is supported in Android 16, while the open-source tool FFmpeg and post-production software DaVinci Resolve have also added support.

Collaborating Across Global Teams

This progress was driven by Samsung’s global research collaboration. After Samsung Research (SR) led early development, teams across Samsung Research America (SRA), Samsung R&D Institute India-Bangalore (SRI-B), Samsung R&D Institute Poland (SRPOL) and Samsung R&D Institute Japan (SRJ) worked closely together. Their efforts led to a key milestone in October 2023, when APV was unveiled at the Samsung Developer Conference (SDC). In August 2024, Samsung joined the Academy Software Foundation (ASWF) to support the open-source video ecosystem.

To bring the technology to mobile phones, the Mobile eXperience (MX) Business spearheaded product integration. Close collaboration between MX and SR optimized performance for mobile. In February 2026, Samsung equipped Galaxy S26 Ultra with APV — the first Android phone to support the codec.

Expanding Creative Possibilities for All

Our goal is clear. We aim to make professional-grade video production accessible to everyone through APV. Technology delivers its greatest value when it is open, and APV will shape a more creative future for video content.

1. A technique that reduces computational complexity, enabling the mobile phone’s application processor to operate more efficiently. ︎
2. A method that divides a large video frame into smaller segments, allowing them to be processed simultaneously. ︎

Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence¹ — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages² — making it easier to review meetings, revisit lectures or organize recorded calls.

Circle to Search with Google,³ a Galaxy fan favorite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select⁴ suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

The enhanced Object Eraser⁵ removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

Camera: Clearer Shots From Day to Night

Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

Both models feature a triple rear camera system for greater versatility. A 5MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

Nightography⁶ has been enhanced to produce brighter, sharper images in low light with more natural color. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

Design: Slim, Light and Refined

The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

Both models are available in two light and two dark color options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,⁷ while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.⁸ A premium metal frame of Galaxy A57 5G completes the design, balancing durability and aesthetics.

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.⁹ A 13% larger vapor chamber¹⁰ helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery¹¹ supports up to two days of use¹² on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

1. Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage. ︎
2. Translation into multiple languages is possible, but only one language can be translated at a time. ︎
3. Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy. ︎
4. Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time. ︎
5. Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects. ︎
6. Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects. ︎
7. Color and model availability may vary depending on country, region or carrier. ︎
8. Color and model availability may vary depending on country, region or carrier. ︎
9. Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
10. Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
11. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
12. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network. ︎

This powerful combination of technology and talent has already reaped rewards. After securing a dominant win at the 2025 Chicago Marathon and shattering the half-marathon world record this March in Lisbon, the 25-year-old is now targeting success at the 2026 London Marathon.

To mark World Health Day (WHD) 2026 on April 7, Samsung Newsroom asked him to detail his data-driven training regime, which embodies this year’s WHD slogan, “Together for health. Stand with science.”

With exclusive access to his Samsung Health metrics, we take an inside look into his grueling training program, which has seen him cover over 100 km in just one week. Discover how insights led him to adjust his training for optimal recovery and how even a “rest day” can include a 3 km run.

Q. Congratulations on your recent world record at the 2026 Lisbon Half Marathon. What’s the secret to your success?

There’s no secret. It’s just about discipline. You have to work hard, be extremely focused, and manage your energy — knowing when to rest and when to push harder. But honestly, the most important part is that you have to really want what you’re working toward. I wouldn’t have broken the world record if I didn’t follow that formula.

Q. You finished second at the 2025 London Marathon and are now preparing to go one step further at this year’s event. What role has your Galaxy Watch8 played in your training?

My coach doesn’t live in Uganda, so my Galaxy Watch8 has basically become his personal assistant here. Even though he’s not with me, he can get real-time analysis and reports on my running form through the Running Analysis feature in Samsung Health. We track my heart rate and pay close attention to my pace for each kilometer. During the harder sessions, I also monitor the asymmetry readings to see if I’m overcompensating on one side so I can avoid strain. Contact time is another key aspect I keep an eye on, making small adjustments to my form to ensure every stride is as efficient as possible. I always try to improve my running economy, so these insights are incredibly helpful.

Q. Looking at your recent Samsung Health data, we can see some clear patterns in your training routine. Tell us about your regime.

Consistency is key, but athletes must not be obsessed with training. What many people don’t realize is that rest is equally as important as physical training. To compete at your best, you need to be able to maximize your energy, and the only way to do that is through consistent rest. But “rest” doesn’t always mean no training. A rest day can mean running 3 km instead of 40 km. You have to be consistent in what you’re doing, but you also need to listen to your body and know when to slow down. Technology can help a lot with this.

Q. Can you give us an example of how a specific insight from the Samsung Health app led you to adapt your training program?

The decision to run 3 km instead of 40 km that I just mentioned was a true story. After experiencing some lingering soreness during a recent 24 km run, I decided to turn what was intended to be a 40 km run into a light 3 km jog to ensure I could recover and have the stamina to get through 40 km another day. The Samsung Health app was very helpful for me here. It kept me informed so I could allow my body to fully recover and prevent a potential injury or burnout.

Q. We’ve seen how a professional runner like yourself uses data to reach their goals. What advice would you give to someone who is just starting their running journey, and how can the Running Coach feature get them on the right track?

For beginners, it is very important to ease into things and be patient. You will build up stamina over time; it’s about knowing when to push yourself and when to stop. Not everyone has a personal coach with them to tailor a training plan. But the Running Coach feature provides customized programs to help even beginners train for a marathon. It tells you exactly what you should be doing during a run, motivates you and helps you improve. New runners are fortunate to have this fantastic technology which can guide them every step of the way. It’s also great for more experienced runners looking to take on a full marathon as it provides structured training programs.

Q. On World Health Day, the message is “Together for health, stand with science.” How does this relate to your own philosophy?

Science helps me throughout my training. I don’t know where I would be without the ability to track data on my Galaxy Watch8. I use that science to shape my daily routine. Science and technology help me perform at my best, and I believe they can do the same for anyone.

From a young runner in Uganda to a world-record holder, Kiplimo proves what happens when relentless dedication meets smart technology. Whether you are an elite athlete striving for the podium or someone taking your first steps towards a healthier lifestyle, Galaxy Watch8 provides actionable insights to help you build healthier habits and reach your goals.

Following the expansion of One UI 8.5 beta in March,¹ the program is now rolling out to more devices, including the Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, and for the first time on the A series, Galaxy A36 5G. The beta will be available in select markets, including India, Korea, the U.K. and the U.S.,² as part of a phased rollout.

Building on our ongoing collaboration with Android, Samsung is introducing support for AirDrop through Quick Share on One UI 8.5 beta, enabling more seamless cross-platform file sharing for Galaxy users on select devices, including Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6.³

The beta program will continue to expand to additional Galaxy devices later this month. Users can register via the Samsung Members app.

1. The March 2026 One UI 8.5 beta rollout brought support to the Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S25 FE, Galaxy S24 FE and the Galaxy Tab S11 series. ︎
2. Galaxy Z Fold5 and Galaxy Z Flip5 are supported in Korea and the U.S. only; Galaxy A36 5G is supported in India only. Availability and timing may vary by market. ︎
3. AirDrop support is currently available on the Galaxy S26 series. Availability and timing may vary by market. ︎

Samsung Electronics has independently developed the APV (Advanced Professional Video) codec, a technology designed to enable high-quality video editing and has released it as open source. The codec made its debut on Galaxy S26 Ultra launched in March, setting a new benchmark for mobile video creation. By preserving image quality while minimizing loss throughout the editing process, APV enables more precise, professional-grade video production.

Samsung Newsroom sat down with developers from the Visual Solution Team of Mobile eXperience (MX) Business at Samsung Electronics to hear the story behind APV, from technical challenges faced in development to the thinking that shaped it.

Q. What led to the development of the APV codec?

Yoo: Conventional video codecs experience some data loss during the compression process required to reduce file size. In particular, as the repeated editing process tends to result in noticeable degradation in image quality, a new codec has been developed to fundamentally address these limitations.

To this end, we proposed a collaboration with Samsung Research. Samsung Research took the lead in standardizing APV, and then MX business worked closely over the past three years to ensure its support as part of the Android standard.

Q. What is the APV codec, and what are its key advantages?

Yoo: APV is a video codec that has been formally standardized by the Internet Engineering Task Force (IETF). It is optimized for editing, preserving as much data as possible while delivering excellent compression efficiency relative to image quality. At the same quality level, it can reduce file size by more than 10 percent compared to similar codecs.

Min: It also delivers refined color reproduction based on the YUV 4:2:2 and achieves visually lossless level of image quality, while maintaining minimal degradation even after multiple rounds of editing.

Q. Why did you choose to release APV as open source?

Yoo: We chose to develop APV as open source to encourage wider adoption and to build an ecosystem through standardization — ultimately bringing the technology and its benefits to more users. No matter how advanced a technology is, if it isn’t widely used, it becomes obsolete.

Q. What were the key priorities in implementing APV codec on a mobile device?

Min: Moving from standardization to commercialization was a challenge on a completely different level. To enable real-time processing of UHD and 8K video within the constraints of mobile devices, efforts were focused on thermal management and system-level optimization. With APV, UHD 30fps footage can reach up to 6GB per minute, so we partnered with Samsung Electronics’ Memory Business to ensure data storage stability. As a result of validating the latest Samsung portable SSD models across all recording resolutions on Galaxy S26 Ultra over more than nine test cycles, stable data transfer performance was secured even under high-load conditions.

Yoo: Building the APV ecosystem also required close collaboration with a wide range of partners. We worked closely not only with chipset manufacturers, but also with companies developing editing tools and video players.

Q. How does it feel to see the APV codec debut on Galaxy S26 Ultra?

Yoo: As more expert-level users such as YouTubers and influencers emerge, we wanted to lower the barriers to entry for video production, which has traditionally required access to professional equipment. Galaxy S26 Ultra comes with four built-in cinematic LUTs (Look-Up Tables), and we hope this allows more users to easily create film-like visuals right from their hands.

Min: What stands out most to me is developing a dedicated pro kit for Galaxy S26 Ultra in collaboration with a camera accessory specialist. Despite the tight timeline leading up to the Galaxy Unpacked where the product was unveiled, we were able to refine the overall quality, which makes it especially meaningful. It laid the foundation for Galaxy to be utilized in professional video production workflow.

Q. As a developer from the Visual Solution Team, what are your plans going forward?

Yoo: We plan to continue advancing the codec so that both users and creators can find even greater value in Galaxy-based video editing. Through APV, we look forward to the day when Galaxy S26 Ultra is even used in film production environments.

Min: Our goal is to make it easier for everyday users to create professional, cinematic content. We’ll also continue collaborating with partners to expand the APV ecosystem.

With the APV codec, Galaxy S26 Ultra moves beyond incremental innovation. It lowers barriers to entry while raising the bar for what mobile video production can be. An era has arrived where a single Galaxy device can take users from shooting to editing to sharing at a professional level. And at the intersection of Galaxy S26 Ultra’s technology and creators’ imagination, the possibilities are wide open.

Amid this shift, Samsung Electronics has positioned Bixby at the forefront. With its official launch on March 31, Bixby has evolved from a voice assistant into a “device agent” — capable of understanding device context, connecting functions and executing complex tasks on users’ behalf. With intuitive natural language control, Bixby provides personalized solutions based on device status, along with seamless access to web-based information within a single conversational flow.

So what goes into making Bixby more than just a voice assistant? Jisun Park, Corporate Executive Vice President and Head of Language AI Team at Samsung Electronics’ Mobile eXperience (MX) Business breaks it down.

Q. What has changed with the new Bixby compared to before?

Bixby has evolved into a more powerful device agent, going beyond a traditional assistant. Optimized for each user’s device, it deeply understands device status and capabilities to provide more relevant responses and tailored solutions. With enhanced natural language understanding, it also enables more intuitive and seamless device control.

Q. What are some of the key experiences users can expect from the new Bixby?

The most noticeable improvement is how intuitive device control has become.

Bixby understands user intent and recommends the most appropriate settings or features, eliminating the need to navigate menus or know exact feature names. Users can simply describe what they want in natural language.

For example, if a user says, “Make my screen visible only to me,” Bixby activates the Privacy Display feature.

Bixby can also answer questions about the device and provide personalized solutions based on current settings — essentially a service center in your pocket. For example, asking “My eyes are tired — how can I make the screen easier to look at?” will prompt Bixby to recommend and activate the Eye comfort shield feature right then and there.

Users can get answers and solutions simply by asking questions during a conversation, without needing to search through settings or open separate apps such as a browser or maps.

In addition, Bixby is no longer limited to device-related queries. It now can analyze real-time web information and provide relevant answers. For example, users can ask, “Recommend three Korean restaurants in Seoul for a family of four,” and receive results directly within the conversation.

This allows users to ask follow-up questions naturally and get the information they need without interrupting their flow or switching contexts.

Q. What was the most challenging part of the Bixby update process?

The biggest effort went into redesigning Bixby’s architecture from command-based to agentic, enabling it to better understand user intent and deliver optimal results.

Previously, Bixby classified user input and executed tasks based on preset scenarios. Now, with an LLM at its core, it can interpret intent more flexibly and generate its own execution plans.

More specifically, we transformed individual functions into callable agents and defined them in a way that allows the LLM to invoke them as needed. This enables the system to combine multiple functions and APIs to complete tasks more meaningfully, going beyond simple natural language understanding.

As a result, Bixby now handles complex, multi-step requests more naturally with greater contextual awareness, including scenarios that were previously difficult to process.

Q. Is there a memorable episode during development?

Improving Korean language performance was particularly memorable. Korean’s extensive use of particles and verb endings creates significant variation in word forms, while its flexible word order and reliance on context allow meaning to vary widely. These characteristics make it challenging for LLMs to reliably interpret sentence structure and semantics.

To better capture these linguistic traits, we refined the training approach of our LLM-based models — improving model architecture and strengthening context-based learning. As a result, we elevated Korean language performance well beyond our initial targets. It was the moment the entire team gained confidence in this new version of Bixby.

Q. What role will Bixby play in Samsung’s transition to the agentic AI era?

Bixby will play a key role as a device agent, helping users more easily access and use Samsung devices to their full potential.

At its core, agentic AI is about understanding intent and context to autonomously carry out tasks on behalf of users, making everyday experiences simpler and more convenient. Through this, Samsung aims to accelerate the widespread adoption of AI and ultimately embed it seamlessly into everyday life, much like essential infrastructure.

With Bixby, users can discover and use a wide range of Galaxy AI features without needing technical expertise. In this way, Bixby lowers the barrier to AI and helps more people enjoy AI experiences in their daily lives.

Q. Bixby is now expanding beyond Galaxy mobile devices to other Samsung devices. Can you tell us more about this?

Bixby is already available across a range of Samsung devices beyond the Galaxy ecosystem, bringing added convenience to users.

This evolution of Bixby is now being rolled out in phases to more products, enabling Samsung users to control multiple devices throughout the home more conveniently.

Through SmartThings integration, users can also control home appliances remotely via Galaxy devices. For example, while outside, they can say, “Start cleaning the floor,” to a robot vacuum, or “Turn on the air conditioner in dehumidification mode,” before arriving home.

This allows users to manage their home environment more seamlessly, even when they are away.

As Bixby continues to expand across devices, it will deliver a more integrated and connected experience, helping users enjoy greater convenience in their daily lives.

Q. What is the future direction and goal for Bixby?

Our goal is for Bixby to become the primary entry point for interacting with Samsung products.

In the past, users had to search for the right app, navigate menus and move between multiple screens to complete a task.

With Bixby, simply speaking is enough to get things done. This represents a shift from app- and menu-based interactions to a more natural, conversation-driven experience.

To achieve this, we are continuously advancing key AI capabilities such as natural language understanding, context-based reasoning and planning.

At the same time, we are expanding Bixby across more devices. As a device agent that understands each product and connects it to user intent, Bixby will become a natural and seamless partner in everyday life.

Samsung Electronics today announced a key software update for Galaxy XR, adding enterprise-ready capabilities through Android Enterprise and improving everyday user experiences with several usability upgrades. With this latest firmware release, Android XR will now receive regular software updates, including security patches, for up to five years¹ — underscoring Samsung and its partners commitment to long-term performance, security and innovation on the XR platform launched in October 2025.

Advancing XR With Android Enterprise Support

Starting from Galaxy XR, Android XR now supports Android Enterprise, extending the trusted management framework used across millions of Android devices into immersive environments. This update brings enterprise-grade control and efficiency to Galaxy XR, creating a scalable foundation for real-world deployments across industries including training, manufacturing, healthcare and retail. With Samsung Knox on Android Enterprise, it also guarantees strict device security. Features include:

• Support for fully managed and dedicated device use cases, giving organizations greater control of Galaxy XR devices in corporate owned deployments.
• Device enrollment methods including Android zero-touch, QR code setup and Device Policy Controller (DPC) identifier provisioning, simplifying large-scale rollouts from day one.
• Enterprise app management using Managed Google Play and support for direct installation, making it easy to deploy and update XR applications.
• Core device management features including setting password policies, network configurations, device restrictions and remote lock or wipe, which help devices remain protected in any environment.
• Hardware-level protections to meet relevant compliance and security standards on safeguarding sensitive enterprise data.

“Our vision for XR extends beyond hardware — it’s about building a secure, scalable ecosystem informed by our users,” said James Choi, EVP and Head of XR R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With Android Enterprise support and ongoing platform upgrades, Galaxy XR demonstrates how real-world use cases across work, discovery and play influence our direction.”

“The expansion of Android Enterprise to Android XR brings the trusted security and management framework IT professionals rely on for millions of Android devices to the new era of spatial computing, starting with Samsung Galaxy XR,” said David Still, VP in charge of Product & Engineering, Android Enterprise at Google. “This standardized foundation is what organizations need to confidently secure and scale XR deployments.”

New Enhancements for Everyday Users

Alongside new enterprise capabilities, the latest Android XR update brings thoughtful improvements to everyday experiences — enhancing comfort, preserving workflow continuity, expanding accessibility and unlocking more immersive ways to view content. Features include:

• Enhanced virtual keyboard positioning to let users save alternate keyboard positions at their chosen vertical position and depth for a more personalized experience.
• Desktop session restore which automatically reopens up to three previously used apps in their original layout after rebooting, helping users seamlessly jump back into work or entertainment.
• Expanded accessibility features like single eye tracking² and pointer customization, making Galaxy XR more inclusive and adaptable for a wider range of users with varying sight or mobility needs.
• Wall panel alignment,³ an on-screen guide that makes it easier to accurately line up content within a user’s space, smoothly integrating the screen into physical surroundings.
• Auto Spatialization,⁴ now available in Google Chrome and YouTube, effortlessly converts 2D content into immersive 3D photos and videos.

Availability

The software update for Galaxy XR users will roll out starting from today. For more information about Galaxy XR, please visit: Samsung Global Newsroom or Samsung.com.

1. Counted from the first market launch of Galaxy XR in Oct 2025. ︎
2. Glasses and prescription contacts may impact the precision of eye tracking. For best results, purchase lens inserts (sold separately). ︎
3. Supported via Labs feature from Galaxy XR settings. Not supported on horizontal or tilted surfaces, available only on vertical surfaces. The flat area of the surface should be at least as large as the panel itself. The surface should be opaque. Attaching panels to windows or mirrors is not supported. The area in front of the wall should be visible. ︎
4. Supported via Labs feature from Galaxy XR settings. ︎

Sports broadcasting is evolving, bringing fans closer to the experience by moving cameras closer to the action. Samsung is driving this shift with the Galaxy camera system and its ability to operate at broadcast-level performance through the pairing of connectivity and mobility. Earlier this year, Galaxy flagship device was used to stream Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, where Samsung worked alongside Olympic Broadcasting Services (OBS) to embed Galaxy devices throughout the venue at one of the world’s largest sports stages. The result was a new layer of visual storytelling, capturing dynamic perspectives that complemented traditional broadcast coverage. These capabilities extended to the Galaxy Unpacked 2026, showcasing its ability to deliver professional-grade video capture and transmission.

Now, Samsung is helping lead this transformation within skateboarding competitions by embedding Galaxy S26 Ultra directly into key course features — including rails, ledges and gaps — across the entire SLS 2026 season, fully scaling the Galaxy POV (point of view) first introduced at the 2026 SLS Sydney stop.

“Mobile innovation is opening new possibilities for how sports are captured and experienced,” said Joshua Cho, Executive Vice President and Head of the Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “At Milano Cortina, we demonstrated how Galaxy technology can complement traditional broadcast systems. With Street League Skateboarding, we’re bringing that same approach directly into the course with our newest, most advanced device camera, and using mobile POV to capture skateboarding from entirely new perspectives.”

Embedded throughout the course, the devices provide skater-level perspectives, offering angles that traditional broadcast systems often cannot capture. This footage feeds directly into the live production workflow, enabling near-instant replay and offering viewers a fresh visual experience that reflects the intensity of the sport itself.

From speed to the precision of every landing, skateboarding is defined by details that are often lost from a distance. With mobile cameras placed directly inside the course, Samsung is reimagining how the sport is experienced, bringing fans closer to each mid-air movement, board flip and landing. These new perspectives offer deeper insight into technique, timing and control, while strengthening the connection between fans, the sport and the athlete.

Featuring Samsung’s most advanced mobile imaging system to date, Galaxy S26 Ultra is designed to perform in fast-moving, unpredictable environments, much like the athletes themselves. It delivers professional-grade camera performance and high-quality footage across a wide range of shooting conditions with enhanced stabilization, intelligent processing and the ability to maintain clarity in low-light or high-speed conditions. This allows it to operate alongside conventional cameras while maintaining clarity, stability and detail within spaces traditional broadcast cameras cannot easily access.

The placement of Galaxy S26 Ultra devices follows the rhythm and flow of each run, revealing the style, speed and precision of each trick from within the course itself. Galaxy features also extend the creative possibilities of production. Features such as Super Steady with horizontal lock stabilization help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo enables detailed replay of tricks as they happen. Together, these capabilities allow production teams to capture skateboarding with greater clarity, stability and proximity — showcasing the precision, style and technical skill behind every movement.

“Skateboarding is reaching more people than ever before, especially as the sport continues to grow on the global stage,” said Brett Clarke, Chief Revenue Officer at Thrill Sports, the parent company of Street League Skateboarding. “Collaborations like the one we have with Samsung help us evolve how the sport is shared with fans while staying true to the creativity and culture that define skateboarding.”

The debut of Galaxy S26 Ultra POV integration at the SLS DTLA Takeover signals where sports broadcasting is heading next. As the SLS Championship Tour continues, Samsung will continue exploring how mobile technology can evolve into versatile broadcast tools. Looking ahead to major global sporting events and the road to Los Angeles 2028, this shift suggests a future in which the boundary between smartphone camera and broadcast camera continues to disappear, bringing fans closer to the action.

About Street League Skateboarding

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, ‘BTS THE CITY’ will expand to other tour stops. Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

Samsung Newsroom explored how Galaxy S26 Ultra’s AI features enhance travel moments while testing them on location in the city.

[Photo Assist]

Restore and Refine With a Single Prompt

When traveling, it’s easy to reach for the fork before snapping a photo. At a café in San Francisco, a cake had already been partially eaten — but with Galaxy S26 Ultra, even that missed moment was easily resolved.

By simply typing, “Make it look uneaten,” Photo Assist restored the cake to its original form.

Reimagine Any Scene After the Shot

Capturing the perfect shot while traveling isn’t always easy. Moments when the scenery, subject and timing align are rare.

Using Photo Assist, a photo of San Francisco’s streets was combined with an image of a passing tram, creating a seamless result — as if taken in a single moment.

Another notable feature is the ability to change the time of day. After uploading a daytime photo of San Francisco’s harbor and entering prompts such as “Make it look like sunset” or “Turn it into a night scene,” Galaxy AI adjusted the sky and lighting to recreate the scene at a different time of day.

[Creative Studio]

Turn Photos Into Artistic Creations

After capturing a scene of sea lions at Pier 39 — one of San Francisco’s iconic landmarks — the photo was imported into Creative Studio. Selecting the Oil painting style, Galaxy AI analyzed the image’s texture and colors, transforming it into an oil painting-style image.

The result is reimagined with a different aesthetic, making it feel like an entirely new piece.

Creative Studio on Galaxy S26 Ultra transforms travel photos into a range of styles, helping users preserve memories through fresh perspectives.

Create Custom Stickers With Ease

Custom stickers were also created using a photo of sea lions. After launching Creative Studio, selecting an image and choosing a style, tapping “Generate” produced a character sticker that captured the sea lions’ distinctive features.

Users can generate images repeatedly until they achieve the desired result, then choose from seven themes — such as “A slice of Life,” “School days” or “Today’s vibe” — to save the sticker as a themed set.

These stickers can be used not only to decorate photos, but also across text-based apps including messaging and notes.

With Creative Studio, users can transform everyday photos into personalized content, sharing memories in new ways — whether among friends and family or on social media.

Capturing moments in San Francisco with Galaxy S26 Ultra and enhancing them with Galaxy AI made travel memories richer than ever. From shooting and editing to sharing, the entire process comes together seamlessly in a single device.

Browse Seamlessly From Mobile to PC

Samsung Browser for Windows bridges the gap between devices, allowing users to seamlessly continue browsing as they move between mobile and PC. Beyond simple synchronization of bookmarks and browsing history, users can pick up exactly where they left off.

For instance, users can continue exploring the same webpage when moving between mobile and PC, creating a more seamless cross-device experience.¹

With Samsung Pass integration, users can securely store personal information and sign in to websites or autofill profiles with ease.³

A New Way to Experience the Web With Agentic AI

Samsung is introducing a new AI-powered assistant built into Samsung Browser that brings agentic AI directly into the browsing experience in partnership with Perplexity. Samsung Browser is designed to understand natural language and the context of the page users are viewing, as well as activity across tabs, making it easier to explore content and take action.⁴ This new layer of intelligence does more than answer questions about the webpage, enabling users to manage tabs, navigate browsing history and stay productive without ever leaving the browser.

• Intelligent Content Understanding and Comprehensive Response: Samsung Browser understands the specific context of the webpage users are currently viewing to provide more relevant and optimized solutions. For instance, while planning a trip to Seoul, users can ask the browser to create a four-day travel plan based on the page currently in view. Samsung Browser analyzes the content and generates a structured plan that can be easily organized and customized in the user’s preferred format.

• A Faster, Smarter Way to Search: Powered by advanced natural language understanding, Samsung Browser enables users to browse the web with speed and efficiency. Users can now get the right information instantly without manually sifting through countless webpages. Furthermore, Samsung Browser extends this intelligence to video content; by understanding the context within a video, it can find the specific part users are looking for and start playback from that exact moment.

• Retrieving the Right Page From Browsing History: Instead of relying on keywords or dates, users can search their browsing history using natural language to find things like the smartwatch they were looking at last week.

• Multi-tab Context Awareness: Users no longer need to click through multiple tabs to compare information. Samsung Browser can summarize and compare content across multiple tabs all at once. This makes it easy to get key insights from different sources in a single view.

Availability

Samsung Browser for Windows will be available on devices running Windows 11 and Windows 10 (version 1809 and above). Agentic AI features in Samsung Browser on both Windows and Android⁵ are currently supported in South Korea and the United States, with expansion to additional markets expected in the future. Users can learn more about Samsung Browser at browser.samsung.com.

1. This feature requires the latest version of Samsung Account. Samsung Continuity Service or Galaxy Connect app needs to be installed on the PC. It is currently available on Galaxy Book3, 4, 5 and 6 series. Availability will be extended to additional devices in the future. ︎
2. All sequences in this article are shortened and simulated for illustrative purposes. ︎
3. The available functions, features and compatible applications for Samsung Pass may vary by country due to differing regulatory and legal environments. The Autofill function supports sign-in information (ID/PW) and personal information (Address, Card). ︎
4. Available functions and features may vary by country, region, and language. The number of search queries may be subject to limitations. Accuracy of results is not guaranteed. ︎
5. Agentic AI features of Samsung Browser for Android requires a network connection and Samsung Account login. Service available in Samsung Browser v29.0.4 and above. ︎

Drawing on works by Johann Sebastian Bach and George Frideric Handel, the sounds create a deeper, more immersive listening experience in everyday life.

A Sound Philosophy Inspired by Nature

Galaxy has established “Inspired by Nature” as the core concept of its sound design, applying it across all interaction sounds — from ringtones to touch sounds. Extending this philosophy, Samsung brings nature-inspired classical music to Galaxy, creating a more refined listening experience in everyday interactions.

New ringtones on the Galaxy S26 series include Bach’s “Prélude” from Cello Suite No. 1, whose symmetry, repetition and harmony evoke natural patterns such as plant growth and ocean waves.

Also included is Handel’s “Alla Hornpipe” from Water Music Suite No. 2, famously performed on the River Thames for King George and known for its flowing rhythm and structured progression.

Both pieces were previously used as ringtones during the Anycall era of the 1990s and 2000s, returning as familiar, nostalgic melodies.

Global Collaboration Behind the Sound

Global experts collaborated throughout the recording process to enhance sound quality. The ringtones were recorded at Abbey Road Studios — the world’s first recording studio and the birthplace of many iconic Beatles tracks. Jonathan Allan handled recording and mixing in London, while Tae Ho Lee of MiXNBLE led mastering in Seoul, highlighting East–West collaboration.

The Royal Philharmonic Orchestra, a world-renowned U.K. symphony orchestra, performed both pieces. The Bach piece features co-principal cellist Jonathan Ayling.

A Unified Vision for Galaxy Sound

The new ringtones on the Galaxy S26 series go beyond simple alerts, reflecting Galaxy’s sound identity shaped by nature-inspired design and refined technology.

“Classical music transcends time and space, resonating deeply with people,” said Myoung Woo Nam, Principal Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics.  “We hope more users can experience classical music naturally in daily life through Galaxy.”

Samsung plans to continue applying a consistent sound philosophy across its products while expanding Galaxy’s unified sound identity.

Samsung Electronics today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence¹ — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select² is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser³ now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face⁴ supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions⁵ help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim⁶ for even easier video editing.

Circle to Search with Google⁷ adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby⁸ lets users intuitively control Galaxy settings and features using natural language, while Gemini⁹ navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera To Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).¹⁰ The devices feature a versatile triple-camera system, led by a 50MP main sensor,¹¹ delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography,¹² capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.¹³

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance,¹⁴ combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh¹⁵ battery supports up to two days of use¹⁶ — powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber¹⁷ helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68¹⁸ for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen. 

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates¹⁹ — giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault,²⁰ a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G will be available starting April 10 in select markets. Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,²¹ while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.²² For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value.²³

For more information on Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

1. Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage. ︎
2. Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time. ︎
3. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
4. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed. ︎
5. Edit suggestion is compatible with JPG, PNG and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time. ︎
6. Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed. ︎
7. Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy. ︎
8. Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings). ︎
9. Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account. ︎
10. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
11. 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only. ︎
12. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
13. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
14. Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
15. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
16. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network. ︎
17. Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
18. Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear. ︎
19. Availability and timing of Android OS upgrades and security updates may vary by device model and market. Up to six generations of Android OS and One UI upgrades, along with up to six years of security updates, from the first global launch for the supported Samsung Galaxy devices. ︎
20. Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model. ︎
21. Color and model availability may vary depending on country, region or carrier. ︎
22. Color and model availability may vary depending on country, region or carrier. ︎
23. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. ︎
24. Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light. ︎
25. Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software. ︎

Samsung Newsroom experienced the Galaxy S26 Ultra’s camera firsthand after Galaxy Unpacked 2026 in San Francisco, showcasing the city’s diverse scenery and unique atmosphere.

Sharp Detail at Any Distance

Pier 39, one of San Francisco’s most iconic landmarks, offers sweeping ocean views. With Galaxy S26 Ultra, even Alcatraz Island across the bay — typically seen clearly only up close by boat — appears crisp and detailed.

Galaxy S26 Ultra features a 200MP wide-angle camera and a 50MP telephoto camera with 10x optical zoom. The 200MP camera delivers exceptional detail, especially when images are enlarged. The wider F1.4 aperture captures more light than its predecessor, producing richer textures and finer detail. Even when zooming in or cropping, details remain sharp.

The camera also excels at video recording. When filming the sea lions at Pier 39 in 8K, even distant landmarks like the Golden Gate Bridge remain clear and detailed when zoomed in.

Stable Video in Motion

Galaxy S26 Ultra is the first Galaxy device to support the Advanced Professional Video (APV) codec, a professional-grade format that preserves detail even after multiple edits.

When filming in crowded areas or on the move, Super Steady keeps footage stable. The new horizontal lock option maintains a level frame in motion-heavy situations.

To test the feature, Galaxy S26 Ultra was panned side to side at a nearby theme park. With the horizontal lock option on, the footage maintains a stable horizon. Compared with footage shot under the same conditions with the feature off, the difference is clear.

With Galaxy S26 Ultra, users can record stable video without camera shake — from travel vlogs to activities like running or cycling.

Clear, Vivid Nights

As the sun sets, San Francisco’s streets take on a different atmosphere. With Galaxy S26 Ultra’s enhanced Nightography, the city’s iconic cable cars appear in motion at night.

A wider aperture and improved ProVisual Engine reduce noise in low light while preserving the mood of nighttime scenes. Moving cable cars and the night sky appear natural, reflecting the city’s after-dark atmosphere. Its nighttime charm — different from its daytime appeal — is rendered in vivid detail.

From the ocean and lively streets to the city at night, Galaxy S26 Ultra showcases San Francisco in stunning detail, creating vivid, lasting travel memories.

In part two of this series, Samsung Newsroom will explore the AI features of Galaxy S26 Ultra that extend the experience beyond capture to make everyday moments even more meaningful.

This makes it smart to have comprehensive device care in place — especially as 23% of consumers now consider future resale value of their device when making purchasing decisions.² That’s where Samsung Care+ comes in.³ Not only does it preserve the future resale value of your device, it provides peace of mind and lasting value tomorrow.

Flexible and Personalized Choices for Every Lifestyle 

Not everyone uses their device the same way. Some need a complete peace of mind against everyday accidents. Others focus on long-term device reliability. Samsung Care+ gets this.

Samsung Care+ offers diverse plans that reflect the unique needs of customers with different lifestyles. This includes accidental damage cover that protects against certain knocks, drops and spills.⁴ For users prioritizing long-term performance and reliability, extended warranty coverage can help address certain mechanical or electrical failures well beyond the standard warranty period, which can become increasingly valuable as users hold onto devices longer.

Samsung Care+ also offers light option that deliver essential screen coverage at a more accessible price point. For frequent travelers and urban commuters navigating high-traffic environments, Theft and Loss coverage adds another layer of security.⁵

Payment flexibility matters too. Monthly plans spread costs over time, while upfront payment option is available. Your device, your choice.

Professional Service Without the Hassle

Protection is only valuable if you can access when needed. That is what matters most. Samsung Care+ delivers service designed to provide expert care in a simple, accessible way — wherever you are.

The claims process is designed for clarity. No complex forms. No confusing requirements to navigate. Samsung Care+ offers a streamlined claims process and priority queue, ensuring customers can receive the care they need without hassle and minimizing disruption to their daily routines.

Once your claim is submitted, Samsung-authorized service centers take over.⁶ Every repair is handled by certified technicians who know Samsung Galaxy devices inside out, using genuine Samsung parts. This approach does more than fix immediate problems — it maintains your device in working condition, preserving what you invested in whether you plan to keep it longer or eventually upgrade.

And here’s something people often overlook until they are traveling: your device goes everywhere with you, so your protection should too. Samsung Care+ provides comprehensive coverage both at home and abroad. You can receive Samsung-certified service in major cities around the world, including Seoul, London, Los Angeles and Barcelona.⁷

Peace of Mind, And Long-Lasting Value

The Galaxy S26 series is engineered to simplify the tasks you do on your phone through its most user-friendly Galaxy AI experiences. Samsung Care+ helps ensure it keeps doing that — delivering the peace of mind to enjoy your device to the fullest anywhere, anytime while maintaining its value over time.

Samsung Care+ subscription is available when you purchase your Galaxy S26 series on Samsung.com or Samsung Electronics Store, making it easy to add protection from day one. Already have your device? You can still enroll within 60 days of purchase by visiting Samsung.com or accessing Samsung Care+ menu directly on your device through Settings > About Phone > Samsung Care+.

1. SQ Magazine, “Smartphone Statistics 2026: Powerful Insights,” updated February 18, 2026. Available at: https://sqmagazine.co.uk/smartphone-statistics/. ︎
2. Based on Samsung-commissioned quantitative research of 241 consumer ages between 18-49 in the United States of America and United Kingdom, conducted July 2025. ︎
3. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. ︎
4. Claims remain subject to other exclusions and limitations set out in the policy terms and conditions. Samsung Care+ covers damage that stops your device working normally. It does not cover cosmetic damage or wear and tear caused by normal use. Refer to the policy terms and conditions for details. ︎
5. Availability varies by market, please visit www.samsung.com/samsung-care-plus for more information. Refer to the policy terms and conditions for details. ︎
6. Samsung-authorized service centers subject to local availability. ︎
7. When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎

Guided by the message “Open always wins,” Samsung brought new perspectives to the Olympic and Paralympic Winter Games, opening up podium celebrations, broadcast storytelling, athlete connection and everyday interactions in ways that felt more personal, more immersive and more human than ever before.

Key Milano Cortina 2026 numbers include:

• Victory Selfie: Victory Selfie was incorporated into the official medal ceremony across all events at the Olympic and Paralympic Winter Games Milano Cortina 2026
• Team Samsung Galaxy: 73 athletes across 18 countries shared their “Open always wins” stories throughout Milano Cortina 2026
• Galaxy Z Flip7 Olympic Edition distributed: To nearly 3,800 Olympic and Paralympic athletes
• Opening Ceremony broadcast integration: 26 Galaxy S25 Ultra devices embedded with Olympic Broadcasting Services (OBS)
• Interpreter-enabled Games-time support: 850+ Galaxy devices embedded with Interpreter provided across the Olympic and Paralympic Winter Games footprint
• Galaxy Charging Station: 64 stations helped spectators stay powered throughout the Games

Samsung Newsroom revisits the defining milestones that shaped Milano Cortina 2026.

Winning Together: Victory Selfie Becomes Iconic Podium Culture

On the Olympic podium, the instinct to share a once-in-a-lifetime achievement comes naturally. Victory Selfie captures that instinct — as a real, athlete-shaped moment of connection, self-expression and shared celebration.

At Milano Cortina 2026, Victory Selfie continued to grow into an iconic podium culture, reflecting how athletes choose to remember and share the emotion of the moment — whether standing alone, side by side or as a team. Powered by the Galaxy Z Flip7 Olympic Edition, medalists captured their victories during the medal ceremony, turning medal moments into personal, shareable memories in their own voice.

Across the Olympic and Paralympic Winter Games, Victory Selfie became an official part of the medal ceremony across all events — reinforcing the podium as more than a ceremonial stage, but a cultural moment of unity, gratitude and celebration.

In a broader sense, Victory Selfie also reflected the spirit of Openness — showing that the Olympic and Paralympic Games are not only about competition, but about sportsmanship, connection and the moments that bring people together beyond results.

That same spirit continued beyond the podium, as Team Samsung Galaxy shared “Open always wins” stories throughout the season, with 73 members across 18 countries bringing fans closer to the athletes and moments behind the Games.

Nearly 3,800 Athletes Connected With the Galaxy Z Flip7 Olympic Edition

For Milano Cortina 2026, Samsung provided the Galaxy Z Flip7 Olympic Edition to nearly 3,800 Olympians and Paralympians. Designed as an intelligent, pocket-sized companion, the Olympic Edition supported athletes from Olympic Village life to medal ceremonies.

With Galaxy AI at the core, the Galaxy Z Flip7 Olympic Edition helped athletes communicate, create and share more seamlessly throughout their Games-time journey. Key capabilities included:

• Interpreter, powered by Galaxy AI — enabling real-time translation processed directly on device, helping conversations stay natural
• Dual Recording, allowing athletes to capture both sides of a moment at once — their reactions and the world around them — for richer, more immersive storytelling
• Photo Assist, supporting fast, high-quality edits that helped athletes be creative and share memorable images with ease
• Now Brief, delivering personalized daily updates such as reminders and calendar events to support a smoother routine amid an intense schedule
• Games-time athlete services and connectivity support, including access to Athlete365, the Galaxy Athlete Card helping athletes stay informed and connected throughout the Olympic and Paralympic Games

The device’s distinctive design — combining Samsung’s signature blue with a custom gold frame — symbolized both unity and excellence, reflecting the spirit of Milano Cortina 2026.

Dynamic Perspectives: Galaxy Devices Integrated Into the Opening Ceremony Broadcast

Milano Cortina 2026 also expanded how fans experienced Games-time storytelling. In collaboration with Olympic Broadcasting Services (OBS), Samsung helped introduce new, immersive perspectives into the Opening Ceremony broadcast environment.

For the first time at an Olympic Winter Games Opening Ceremony, 26 Galaxy S25 Ultra devices were embedded across the live broadcast setting. Positioned across athlete entrance tunnels, stadium stands and dynamic camera rig placements, Galaxy devices captured immersive views wirelessly and in real time — complementing traditional broadcast infrastructure and helping viewers worldwide feel closer to the emotion of the moment.

From the Parade of Nations to behind-the-scenes celebrations, athletes also used their Galaxy devices to capture and share personal Opening Ceremony memories — extending the experience beyond the stadium into the hands of the people who lived it.

Beyond the Spotlight: Connecting Everyday Moments Across the Olympic and Paralympic Games

Across Olympic Villages and venues, Samsung equipped select Games-time support teams with Galaxy devices featuring Interpreter, powered by Galaxy AI — enabling real-time translation processed directly on device, supporting day-to-day interactions without relying on network connectivity across geographically distributed mountain locations.

In total, more than 850 Galaxy devices embedded with Interpreter were provided to a select group of volunteers to support Games-time assistance across the event footprint, helping conversations stay smooth, welcoming and human-centered.

Inside competition venues, Samsung technology also supported operations and fair play. Samsung monitors supported officiating in Short-Track Speed Skating disciplines, contributing to operational clarity and consistency during competition.

Around host cities and venues, 64 Galaxy Charging Stations helped spectators stay powered during long event days, ensuring meaningful moments could be captured and shared in real time, without interruption.

Samsung House: A Central Hub for Openness

At the heart of Milan, inside the historic Palazzo Serbelloni, Samsung House became a central gathering space for athletes, media and partners throughout both the Olympic and Paralympic Winter Games.

It hosted National Olympic Committee events, live competition viewings, athlete visits, media engagements and stakeholder meetings — creating space for reflection and shared celebration beyond competition.

The venue also showcased Samsung’s Olympic legacy through the Olympic Edition Gallery, featuring Olympic Editions from across the years and bridging nearly four decades of innovation with the present moment of Milano Cortina 2026.

Meanwhile, Victory Profile portrait series was captured on Galaxy S25 Ultra — featuring athletes throughout Milano Cortina 2026 — and visitors were invited to step into the experience themselves, using the same device to capture their own moment.

Opening Up the Future: From Milano Cortina 2026 to LA28

From Olympic Editions distributed to thousands of athletes, to broadcast integration, AI-powered communication tools and Games-time operational support, Samsung’s role at Milano Cortina 2026 reflected the evolving way the world experiences the Olympic and Paralympic Games.

As Milano Cortina 2026 came to a close, attention began to shift toward what comes next. Building on the spirit of “Open always wins,” Samsung will continue to open up the Olympic and Paralympic experience with new perspectives, new technologies and new generations, ensuring that connection remains at the heart of the Olympic and Paralympic Games through LA28.

To mark World Sleep Day 2026, a global study of Samsung Health users² is shedding new light on the true extent of sleep apnea and the disruptive impact it has on sleep. Aligned with this year’s World Sleep Day theme, “Sleep Well, Live Better,” Samsung Electronics is turning the invisible signs of the condition into actionable insights through the Galaxy Watch series, helping those affected improve their sleep habits and overall health.

How Does Sleep Apnea Impact Sleep?

The report found that 23% of study participants were at risk of sleep apnea.

“The microarousals and awakenings that follow breathing pauses fragment your sleep,” said behavioral sleep scientist Dr. Vanessa Hill. “Those occurrences can prevent the brain from staying in the rapid eye movement (REM) and deep sleep stages necessary for cognitive and physical restoration.”

The report showed these constant disruptions take a direct toll on sleep duration and quality, leading to:

• Reduced REM Sleep: Participants with moderate to severe sleep apnea indicators detected by Galaxy Watch got around four minutes less REM sleep, the phase where the brain processes emotions, consolidates memories and cements learning. Without enough of it, people can experience mood instability and memory problems, impacting performance at work and overall well-being.
• Less Deep Sleep: Sleep apnea also robs sufferers of deep sleep — approximately eight minutes less per night on average. This is the body’s critical physical restoration phase, where growth hormone is released, muscles are repaired and the immune system is activated. Losing deep sleep may leave people feeling physically exhausted, experiencing slower recovery times and getting sick more often.
• Frequent Nightly Awakenings: Participants with signs of sleep apnea also woke up more regularly during the night and stayed awake around four minutes longer. These interruptions derail the sleep cycle, locking people into lighter, less restorative stages and making next-day exhaustion inevitable, no matter how long they slept.
• Shorter Sleep Duration: Overall, people with a higher likelihood of sleep apnea averaged around 12 minutes less sleep. While this loss may seem minor, it can significantly impact sleep quality as sleep cycles become fragmented throughout the night.

Why It Matters: “Even a small loss in sleep duration is compounded by a larger loss of sleep quality,” said Dr. Hill. “This can be the difference between simply being ‘in bed’ and getting restorative rest, which could be why people feel so tired the next day.”

Dr. Hill also advocates a multidimensional approach to sleep health. “Sleep apnea affects many dimensions of sleep — duration, quality, sleep efficiency and even daytime fatigue,” she added. “Together, they help determine our health and functioning.”

With sleep apnea shown to impact multiple aspects of sleep and lead to other health complications, detection is an essential first step in the fight against the condition.

How Does Galaxy Watch Help Detect Signs of Moderate to Severe Sleep Apnea?

For years, sleep apnea has been difficult to detect due to the need for inconvenient hospital tests. However, Samsung offers at-home detection with a first-of-its-kind Sleep Apnea³ feature on Galaxy Watch.

• How It Works: Users simply track their sleep with a compatible Galaxy Watch⁴ for more than four hours on two nights within a ten-day period. Available through the Samsung Health Monitor app, the Sleep Apnea feature enables users to proactively spot signs of the condition. Initially launched in Korea, the feature has since received De Novo authorization from the U.S. Food and Drug Administration (FDA) and is now available in 78 markets⁵ worldwide and counting.
• The Technology: Leveraging Galaxy Watch’s BioActive Sensor, the feature tracks blood oxygen levels to determine when the user stops breathing (apnea) or experiences shallow breathing (hypopnea). Based on this data, the feature estimates the user’s Apnea-Hypopnea Index (AHI), which indicates the severity of obstructive sleep apnea (OSA).
• From Awareness to Action: By detecting signs of sleep apnea early, the feature provides the data needed for an informed consultation with a medical professional. In addition to tackling sleep apnea, Galaxy Watch can help users build habits for better holistic sleep health. Features include the Sleep Coaching program for detailed analysis and tips on how to improve sleep quality and Bedtime Guidance,⁶ which recommends optimal bedtimes to ensure consistent sleep.

“For years, the inconvenience of an in-lab clinical sleep study has been a barrier to diagnosing sleep apnea,” said Dr. Hill. “Wearable technology such as Galaxy Watch is a breakthrough because it democratizes that first step, allowing people to gather meaningful data from their own beds and providing a starting point for a conversation with a healthcare professional.”

Take Control of the Night

A good night’s sleep is the first step toward a healthier, more energized life, and Samsung is here to help guide users. Samsung’s ecosystem offers end-to-end care, from detecting signs of sleep apnea on Galaxy Watch to providing suggestions to seek professional advice.

Looking ahead, Samsung is constantly innovating and improving the Sleep Apnea feature to make it even more powerful with sharper insights. Prioritizing rest today can help unlock a healthier tomorrow.

1. “Obstructive Sleep Apnea National Indicator Report,” American Academy of Sleep Medicine (2023) ︎
2. Samsung Health users from the U.S., Korea, Brazil, Canada, Mexico, Russia, Chile, South Africa and the Philippines participated in the study from January to June 2025. ︎
3. The Sleep Apnea feature is an over-the-counter (OTC), software-only, mobile medical application operating on a compatible Samsung Galaxy Watch and Galaxy smartphone. It is intended for on-demand use. Users should not use this feature to replace traditional methods of diagnosis and treatment by a qualified clinician. The data provided by this device is also not intended to assist clinicians in diagnosing sleep disorders. For users over the age of 22 who have not been diagnosed with sleep apnea, the feature monitors for signs of moderate to severe obstructive sleep apnea (OSA). ︎
4. Availability may vary by market, carrier, model or paired smartphone. Available on the Galaxy Watch4 series and later models. The Galaxy Watch requires the Wear OS 5.0 version or later and must be paired with a Samsung Galaxy smartphone with Android 12.0 or later. ︎
5. Supported markets include Australia, Austria, Azerbaijan, Bahrain, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, Christmas Island, Cocos (Keeling) Islands, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Faroe Islands, Finland, France, Georgia, Germany, Greece, Guatemala, Hong Kong, Hungary, Iceland, Iraq, Ireland, Israel, Italy, Jordan, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mauritius, Mayotte, Mexico, Netherlands, Nicaragua, Norfolk Island, Norway, Oman, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Réunion, Slovakia, Slovenia, South Africa, Singapore, Spain, Sri Lanka, Sweden, Switzerland, Syria, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Venezuela, Vietnam and Yemen ︎
6. Bedtime Guidance is available on Android phone (Android 11 and above) and requires the Samsung Health app (v6.30.2 or later). Bedtime Guidance is based on three days of sleep analysis of the user’s circadian rhythm and sleep pressure. Intended for general wellness and fitness purposes only. The measurements are for personal reference only. Not intended for use in the detection, diagnosis or treatment of any medical condition or sleep disorder. Please consult a medical professional for advice. ︎

For the first time at the Paralympic Games, Victory Selfie expanded beyond individual and pair events to all events — including team competitions. Victory Selfie was incorporated into the official medal ceremony across all events as well at the Milano Cortina 2026 Olympic Winter Games. Every medal-winning athlete had the opportunity to share their individual or team triumph from their own perspective. All Victory Selfie images were taken with the Galaxy Z Flip7 Olympic Edition.

Victory Selfie represents how the Paralympic Games continue to evolve — honoring tradition while embracing new ways to enhance athlete and fan experiences during the Games.

By placing the phone in athletes’ hands, Samsung reinforces a simple belief: athletes should be able to tell their own stories.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device — powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display.²

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ — with significant gains⁴ across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge⁵ provide proactive and relevant context-aware suggestions, while Now Brief⁶ surfaces timely reminders for important events. A choice of agents⁷ also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video⁸ keeps footage vibrant even in low light, and Super Steady,⁹ which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,¹⁰ users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio¹¹ empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 Series: Superior Hi-Fi Sound With Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control¹² and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations¹³ to optimize for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation¹⁴ produce rich full-spectrum sound true to the original recording. With the integration of several AI agents¹⁵ and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available¹⁶ through carriers, retailers and Samsung.com. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colorways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

For added peace of mind, Samsung Care+¹⁷ offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty and certified expert support available both at home and abroad.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

1. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. ︎
2. World’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
5. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
6. Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. ︎
7. Availability may vary by region/country and language. ︎
8. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
9. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
10. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎
11. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later. ︎
12. Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC. ︎
13. Based on global ear data research conducted by Samsung Design Innovation Center. ︎
14. Available on Buds4 Pro. ︎
15. AI features require a compatible Samsung Galaxy phone. ︎
16. Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier. ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/ ︎

‘#TeamGalaxy Connect’ is an event where influencers — who actively use Galaxy products to create content across themes like camera, gaming, health, and fashion and beauty — become the first to experience the newly announced products on-site and create and share authentic stories. The event was attended by approximately 140 #TeamGalaxy influencers from 35 countries around the world, who were able to experience the Galaxy S26 Ultra and Galaxy Buds4 Pro.

Experiencing the Infinite Possibilities of the AI Phone

The #TeamGalaxy Connect 2026 journey began with the ‘Galaxy Unpacked February 2026’ event, where #TeamGalaxy influencers experienced the new products firsthand and shared real-time reviews of the Galaxy S26 Ultra and Galaxy Buds4 Pro on social media.

Fans worldwide expressed particular excitement for the innovative features showcased at the Unpacked event, including the Privacy Display and Photo Assist on Galaxy S26 Ultra, as well as the premium Hi-Fi sound experience of Galaxy Buds4 Pro.

Galaxy S26 Ultra: The Ultimate Tool for Creators

Among the attendees was renowned one-person film production influencer Monique Yvonne (@moniqueyvonn), who shared an exclusive behind-the-scene story about the production of a film created with Galaxy S26 Ultra. The trailer of the film was showcased during the Unpacked event.

“Galaxy S26 Ultra transcends the traditional smartphone; it is a professional-grade tool meticulously designed for creators,” Monique remarked during an inspiration session with #TeamGalaxy influencers. “With its sophisticated AI integration and unrivaled camera performance, I expect it to enable even more creative and elevated content production.”

Reimagining Innovation through Camera, Gaming and Sound

Throughout the event, #TeamGalaxy influencers embarked on tailored content creation journeys, pushing the boundaries of Galaxy S26 Ultra and Galaxy Buds4 Pro through three core themes — camera, gaming and sound.

#TeamGalaxy Connect 2026 sparked immediate global engagement, with various content capturing global audience’s attention. Highlighting Galaxy S26 Ultra’s camera and AI features, influencer Mohamad Sofian (@sofyank96) created content with high-quality visual effects. Meanwhile, another influencer Ry Velasco (@ryvlsco) creatively showcased Galaxy Buds4 Pro’s Hi-Fi sound against the vibrant atmosphere of San Francisco. Furthermore, official #PlayGalaxy Cup livestream, featuring #TeamGalaxy influencers and top North American gaming clans 100 Thieve and Offline TV, recorded 16.77 million views, captivating the global gaming community.

A Celebration of Creativity and Global Connection

The three-day experience culminated in an evening of celebration, where the #TeamGalaxy influencers gathered to celebrate the diverse content produced during the journey. The night featured an awards ceremony that honored the most creative and impactful contributions, ending the #TeamGalaxy Connect 2026 on a high note of inspiration and shared vision.

David Moon, Head of the Influencer Marketing Group, Mobile eXperience (MX) Business at Samsung Electronics, emphasized the importance of this collaboration. “Seeing Galaxy’s innovation through unique and diverse lenses of our global #TeamGalaxy influencers has been an incredibly rewarding experience. We remain committed to bringing the everyday joys of Galaxy to fans around the world through the engagement with #TeamGalaxy.”

On February 26, Samsung Electronics hosted the #PlayGalaxy Cup: PUBG Mobile Global Open in San Francisco, marking the kickoff of the 2026 #PlayGalaxy Cup annual league. The event drew strong interest from mobile esports fans worldwide and signaled the start of a new global competitive season.

The #PlayGalaxy Cup is a global tournament league highlighting the gaming performance of Galaxy devices. In 2026, the tournament expands into a yearlong global esports league in collaboration with PUBG Mobile — shifting from standalone events to a full-season format.

The Global Open served as a showcase match celebrating the league’s launch. Sunny, CouRage, NiceWigg and Octane of North American gaming organization 100 Thieves competed alongside OfflineTV members TinaKitten, Yvonnie, Foolish and Masayoshi. They were joined by eight members of TeamGalaxy  — a global roster of influencers — forming a 16-player lineup of creators and competitors.

Players competed using the new Galaxy S26 Ultra, demonstrating that immersive, high-performance esports gameplay on a mobile device. Cheers erupted throughout each round, reflecting the excitement inside the venue.

Streamer Ludwig hosted the event, bringing live interviews and onstage commentary throughout the competition. Between matches, he engaged in spontaneous conversations with players and interacted with fans in real time, adding to the festival atmosphere.

The #PlayGalaxy Cup: PUBG Mobile Global Open was livestreamed on Ludwig’s YouTube channel, drawing 16.77 million views and broad attention from the gaming community. The broadcast was also streamed on Samsung’s YouTube channel and co-streamed by creators including Ashtax and Wynnsanity. The hybrid format — engaging both on-site spectators and online viewers — underscored the league’s vision of a globally accessible mobile esports competition.

Fans at the event rooted for their favorite teams. A large screen at center stage displayed smooth, immersive gameplay on Galaxy S26 Ultra and a dedicated experience zone allowed visitors to test the device’s gaming performance.

Following the tournament, #PlayGalaxy Cup moves into its full annual league schedule. Beginning in May, regional qualifiers will be held across Europe, Southeast Asia and Oceania, North America, India and South America. Additional details will be shared through each region’s host streamer channels, and all matches will be livestreamed globally. Top teams will advance to the World Final at Gamescom 2026 in Cologne, Germany — one of the world’s largest gaming events — to compete for the championship.

“The Global Open marked a milestone with the launch of the inaugural 2026 #PlayGalaxy Cup league,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “We look forward to continuing this journey with gaming fans around the world.”

Samsung Electronics’ third-generation AI phone brings those possibilities to life. Powered by true agentic AI that understands context and anticipates user needs, the Galaxy S26 series makes everyday experiences more intuitive and convenient.

Samsung Newsroom highlights the key features that expand what’s possible with the Galaxy S26 series in the videos below.

Privacy Display: Built-In Screen Protection

Agentic AI: Context-Aware, Proactive Assistance

Camera and Editing: Smarter With AI

Creative Studio: Personalized Content Creation

Samsung Electronics’ new Galaxy Buds4 series combines immersive sound with an ergonomic design to deliver a truly hands-free experience powered by AI. Users can answer calls with a nod or activate AI agents by voice, accessing a range of features without ever taking out their phones.

Enhanced Adaptive Active Noise Cancellation (ANC) analyzes the wearing conditions in real time for optimal noise control, with seamless connectivity across the Galaxy ecosystem.

Samsung Newsroom takes a closer look at the everyday freedom enabled by the Galaxy Buds4 series in the video below.

Sound Immersion and Real-Time Wellness With Galaxy Buds4 Pro and Galaxy Watch8

Dr. Julie Smith — a clinical psychologist, author and content creator — led a multi-sensory experience demonstrating how sound shapes mood, focus and emotional connection within the Galaxy ecosystem.

“The senses are more than tools for getting through everyday life — they are an abundant source of calm and clarity,” she said. During the Sound Immersion event we explored how gentle sensory input, combined with the latest cutting-edge technology, can help us feel more present in everyday life. Sound delivered through Galaxy Buds4 Pro, designed to create tailored, immersive sound experiences, can become a steady anchor for reset, balance and recovery.”

• Sound and Sight Session: Attendees took part in a meditation session focused on sight and sound, listening to immersive soundscapes through Galaxy Buds4 Pro’s rich Hi-Fi audio. As they slowly observed the Barcelona skyline and relaxed to the sounds of nature, they fully engaged their senses. The ergonomic blade design and deeper bass from a wider woofer supported relaxation and focus. Galaxy Watch8 tracked stress levels before and after the session to highlight the impact of visual and auditory stimulation on well-being.

• Sound, Touch and Smell Session: Inspired by Barcelona’s beaches, citrus notes from a stone diffuser and the aroma of herbal tea filled the air alongside seashells and sand. Participants used enhanced adaptive Active Noise Cancelling (ANC) on Galaxy Buds4 Pro to reduce distractions and deepen focus. Throughout the session, Galaxy Watch8 monitored heart rate to provide real-time feedback on their level of calm.

• Sound, Taste and Touch Session: Attendees savored antioxidant-rich Mediterranean cuisine while listening to calming music delivered through Galaxy Buds4 Pro focusing on the flavors, aromas and textures of each dish. Meanwhile, Galaxy Watch8’s Antioxidant Index measured skin carotenoids to provide insight into antioxidant levels.

“Stepping away from the bustle of MWC with the Galaxy ecosystem and seeing the changes in my body made me realize how technology can effectively support rest in everyday life,” said an influencer who attended the event. 

A Global Wellness Journey From New York to Barcelona

The Barcelona event marked the latest stop in Samsung’s global wellness initiative. Since debuting at Galaxy Unpacked in New York last year, the series has expanded to the Vredestein 20km de Paris and Galaxy Unpacked 2026 in San Francisco, where a California-themed sound immersion led by sleep scientist Dr. Vanessa Hill offered moments of calm amid the launch-day bustle.

By creating restorative pauses, the events illustrate how Galaxy innovations support well-being — even in crowded, noisy environments.

The Samsung Members platform provides information on Samsung products and services while fostering a community for user interaction. Top contributors who consistently create high-quality content and actively engage with others are selected as Samsung Members Stars, helping strengthen connections between the brand and its community.

More than a product showcase, the event emphasized community-driven dialogue and the exchange of perspectives — empowering participants to shape their own Galaxy experience.

Galaxy Unpacked 2026: Unveiling the Next Era of Galaxy AI

Galaxy Unpacked 2026 was the highlight of the three-day program. Samsung introduced a more integrated and personalized Galaxy AI, emphasizing a true agentic AI experience, along with enhanced privacy and security and new features of the Galaxy S26 series and the Galaxy Buds4 series.

“It was incredible,” said Samsung Members Star Oksana Bykova (USA). “Samsung showcased Galaxy AI to expand everyday experiences, and Super Clear Call on the Galaxy Buds4 series was especially impressive.”

“I’m excited about the Privacy Display on Galaxy S26 Ultra,” said Samsung Members Star Gerson Manzanares (Nicaragua). “The way the screen automatically adjusts viewing angles to block prying eyes is truly ingenious.”

AMA Session: Going Behind the Scenes of Galaxy Camera Innovation

The Ask Me Anything (AMA) session was one of the most popular programs. Sungdae Joshua Cho — Executive Vice President and Head of Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics — took questions and responded in real time.

The program included briefings and demonstrations of the Galaxy camera’s key technologies and features. Participants noted visible differences in brightness, noise and detail, highlighting how these advancements translate into meaningful user experiences.

Going beyond a Q&A, the session became an open forum for direct dialogue between participants and Samsung.

Explore SF: Capturing the City Through Galaxy

Another highlight was “Explore SF Your Way with Galaxy,” where participants explored the city using the Galaxy S26 series in their own ways.

With AI Eraser, they effortlessly captured San Francisco’s scenic views, while Super Steady delivered clear, blur-free shots even on the move. Participants shared these moments with their communities, extending their experiences and insights to a wider audience.

Beyond the Event: Carrying the Momentum Forward

Galaxy Community Connect 2026 centered on the Galaxy S26 series, offering participants opportunities to explore Galaxy AI throughout the event. In San Francisco, they reinterpreted and expanded the Galaxy experience in their own ways, fostering authentic connections.

Samsung will continue strengthening direct engagement with its global communities, aiming to enrich the everyday lives of Galaxy users around the world.

Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognize outstanding innovations in the mobile industry. The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honors, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.  

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customized chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026. “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognized as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: Samsungmobilepress.com and Samsung.com.

At Mobile World Congress (MWC) 2026 — the world’s largest mobile exhibition held from March 2 to 5 in Barcelona — Samsung Electronics showcased an expanded Galaxy ecosystem centered on the Galaxy S26 series, presenting a new vision of everyday life powered by Galaxy AI.

Samsung Newsroom visited the booth to explore the future of mobile AI.

Galaxy S26 Series: A Truly Agentic AI Experience

Spanning 1,745 square meters across nine zones, Samsung’s booth at Fira Gran Via drew crowds from day one as media and visitors gathered to see Galaxy AI in action.

At the entrance, the crystal installation “RE:Birth Crystals” by renowned artist Bahk Seon Ghi welcomed guests. Made from recycled quartz discarded during semiconductor manufacturing, the monument features shards of light converging around the Galaxy S26 series and radiating outward to other Galaxy devices — symbolizing the expanding Galaxy AI ecosystem.

The Galaxy S26 Series Experience Zone highlighted more intuitive Galaxy AI capabilities, supported by advanced hardware innovations.

Attendees were impressed by the Privacy Display, introduced for the first time on Galaxy S26 Ultra. Unlike conventional privacy screen protectors, the feature can be toggled on or off at any time and selectively applied to specific apps or notifications.

The camera also attracted attention for delivering high-quality results without professional equipment. Super Steady, a feature that reduces shake during video recording, now includes a horizontal lock option. Even during side-to-side movement or full 360-degree rotation, the frame remains level — enabling stable shots in dynamic situations.

Editing is now easier. With Photo Assist, users can add or modify elements using simple text prompts. Demonstrations of Galaxy AI’s intuitive, agentic capabilities drew enthusiastic reactions.

Galaxy Buds4 Series: Intelligent Immersive Sound

In the Galaxy Eco Zone, Samsung extended its mobile innovation beyond smartphones to the Galaxy Buds4 series.

Galaxy Buds4 Pro delivers 24-bit/96kHz audio — the highest level of Hi-Fi sound in the lineup to date. Featuring a two-way speaker system with an expanded woofer, the earbuds produce deep bass and clear highs for a balanced sound.

With Super Clear Call, users can communicate clearly even in noisy environments. Six microphones isolate the user’s voice and filter out background noise to ensure stable call quality.

In the Buds Lounge Zone, attendees learned how Galaxy AI analyzes ear shape and fit to optimize sound. Enhanced Adaptive Active Noise Cancelling (ANC) enables full immersion by blocking out noise or allows users to switch to Ambient mode to naturally blend in surrounding sounds.

Galaxy Z TriFold and Galaxy XR: A New Dimension of Mobile Innovation

Samsung’s booth also showcased new form factors, including the headset-style Galaxy XR and the dual-folding Galaxy Z TriFold.

In the Galaxy XR Demo Zone, seven scenarios demonstrated a multimodal AI-optimized platform. Attendees requested YouTube videos from Gemini by voice, selected search results with their gaze and executed actions with hand gestures — enabling seamless interaction across voice, gaze and gesture.

Galaxy XR further illustrated AI’s cross-industry scalability, from reconfiguring virtual store layouts to visualizing ship blueprints in 3D for detailed review.

Galaxy Z TriFold features a 253.1-millimeter (10-inch) multi-folding display that balances productivity and portability. After trying the multi-window feature — which runs three apps side by side — one guest remarked, “It felt like using three bar-type smartphones at once.”

Pillars of the AI Era: Infrastructure, Trust and Sustainability

The Intelligent Infrastructure Zone highlighted Samsung’s AI-driven expansion into manufacturing and healthcare, including autonomous factories designed to improve production efficiency and quality.

Samsung also introduced its Samsung Health-centered Connected Care vision, expanding its digital health ecosystem following last year’s acquisition of U.S. digital healthcare company Xealth to connect everyday wellness with professional medical services and support preventive care for Galaxy users.

Samsung further showcased mobile security technologies underpinning its AI innovation. Knox Enhanced Encrypted Protection (KEEP) isolates data on a per-app basis to safeguard personal information, while the hardware-based Knox Vault and Knox Matrix secure connected devices and networks across the Galaxy ecosystem.

In another area, Samsung showcased its Galaxy for the Planet 2030 environmental strategy. Through goals such as expanding the use of recycled materials, replenishing water resources and conserving ecosystems, the company reaffirmed its commitment to advancing innovation alongside sustainability.

Finally, the Galaxy Foundation Zone reflected Samsung’s legacy of innovation. From displays and cameras to AI, these industry-defining technologies converge in the Galaxy S26 series — reinforcing the company’s continued leadership in mobile.

MWC 2026 underscored Galaxy AI’s growing role across the ecosystem in reshaping everyday life. As Samsung advances the future of mobile AI, Galaxy will continue delivering innovative experiences in the years ahead.

“As we continue to evolve Samsung Wallet, delivering trusted mobile experiences remains at the core of our innovation,” said Woncheol Chai, EVP and Head of Digital Wallet Team, Mobile eXperience (MX) Business at Samsung Electronics. “Through close collaboration with our partners and in alignment with the Aliro standard, Digital Home Key brings the same level of security and ease Samsung Galaxy users expect from Samsung Wallet to their homes.”

Samsung Wallet serves as a single, secure destination for essential items such as payment cards, IDs, passes and digital keys. With the introduction of Digital Home Key, Samsung Wallet now supports access to both vehicles and homes, integrated across the Samsung Galaxy ecosystem to support users’ daily routines.

Once a compatible smart door lock is set up through Samsung SmartThings¹ using Matter, the global smart home standard, users can add a Digital Home Key to Samsung Wallet as part of the door lock onboarding process. Depending on device and lock capabilities, users can unlock their door by tapping their smartphone using near-field communication (NFC) technology,² using hands-free access with ultra-wideband (UWB)’s³ proximity detection or remotely through the app.

Samsung Wallet’s Digital Home Key adopts the Aliro standard, an industry-standardized communication protocol developed by the Connectivity Standards Alliance (CSA), to enable secure, interoperable digital keys for smart locks. Along these lines, Samsung is collaborating with leading smart lock brands to support Samsung Wallet Digital Home Key, including Aqara, Nuki, Schlage and Xthings.⁴

Digital Home Keys are securely stored within Samsung Wallet on the device and safeguarded by Samsung Knox,⁵ Samsung’s industry-leading security platform. The solution is designed to align with EAL6+⁶ grade certification standards, providing robust protection against unauthorized access to digital keys.

With this level of protection, users maintain control over their Digital Home Key, even if a device is misplaced. Access can be remotely managed or removed using Samsung Find, while biometric or PIN authentication within Samsung Wallet ensures that only authorized users can manage and use their home keys.

Availability

Samsung Wallet Digital Home Key began rolling out in select regions in March 2026 and will expand in alignment with the launch timeline of compatible smart lock brands.

1. To use SmartThings features, the SmartThings app must be installed. For more information, please visit: https://www.samsung.com/smartthings. ︎
2. NFC support is available on select devices. For more information, please visit: http://developer.samsung.com/wallet. ︎
3. UWB support is available on select devices starting April 2026. For more information, please visit: http://developer.samsung.com/wallet. ︎
4. Smart door locks supporting Samsung Wallet Digital Home Key will begin rolling out in accordance with each partner’s rollout plan. Compatibility may vary by model and region. For the latest updates on the launch schedule and regional availability, please visit: https://www.aqara.com, https://nuki.io, https://www.Schlage.com, https://ultraloq.com. ︎
5. Samsung Knox has successfully met the rigorous security requirements set by governments and major enterprises around the world, providing business users with a robust mobile security solution. For more information, please visit: https://www.samsungknox.com. ︎
6. Evaluation Assurance Level6+, for which a product must be evaluated for specific protection against side-channel attacks or other advanced attack vectors, plus additional, more extensive testing and verification of the product’s security functions. ︎

As part of the transition, Samsung will implement digital twin-based simulations throughout its manufacturing processes and deploy specialized AI agents dedicated to quality control, production and logistics. By strengthening data-driven analysis and pre-validation through these agents, the company seeks to elevate quality standards, operational efficiency and productivity across its global manufacturing network.

Samsung will also expand AI integration into Environmental, Health and Safety operations. Through proactive detection and automated hazard prevention systems, the company intends to further enhance workplace safety standards across its production facilities worldwide.

At the center of this transformation is ‘Agentic AI’ — first introduced on the Galaxy S26 series — which is capable of autonomously planning, executing and optimizing decisions to achieve defined objectives. Building on its advanced AI capabilities developed in the mobile sector, Samsung is extending its expertise into manufacturing to create a robust foundation for on-site autonomy.

Through purpose-built AI agents, Samsung will optimize production workflows, predictive maintenance, repair operations and logistics coordination — enabling standardized, world-class excellence across every global site.

To accelerate the transition from automation to advanced autonomy, Samsung is progressively introducing humanoid and task-specialized robotics across its production lines, including Operating Robots for line operations and facility management, Logistics Robots for autonomous material handling and transport and Assembly Robots for precision manufacturing tasks. In infrastructure environments where human access is limited or hazardous, the company will further deploy digital twin-integrated Environmental Safety Robots designed to systematically monitor conditions, identify potential risks and proactively mitigate on-site hazards.

“The next phase of manufacturing innovation lies in building autonomous environments where AI truly understands operational contexts in real time and independently executes optimal decisions,” said YoungSoo Lee, Executive Vice President and Head of Global Technology Research at Samsung Electronics. “We are committed to leading the transformation toward AI-powered global manufacturing innovation.”

Global Industry Engagement

Samsung will showcase its industrial AI strategy and digital twin-based manufacturing innovation vision at MWC 2026 in Barcelona, demonstrating how industrial AI enhances both safety and efficiency in real-world environments.

Additionally, at the Samsung Mobile Business Summit (SMBS) — which is celebrating its 10th anniversary this year — the company will introduce its ‘governance strategy for expanding AI autonomy.’ This strategy consists of embedding safety mechanisms from the initial design stage, ensuring the responsible and trustworthy expansion of industrial AI for its customers and partners worldwide.

SMBS is a private, invitation-only event for key B2B customers and partners, where Samsung shares its B2B strategy and latest technology direction, while also exploring collaboration opportunities across industrial sectors.

Samsung Electronics today unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2-5. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalized, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem.

At the center of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone introduced alongside new ecosystem innovations like the Galaxy Buds4 series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.

“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — while keeping the user experience at the center of every innovation.”

Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

The Galaxy S26 series is an AI phone built on performance and engineered for ease. Samsung’s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users.

Key experiences will highlight:

• Industry-first built-in Privacy Display¹ for mobile devices: Gives users greater control over what’s visible on their device without compromising the viewing experience in everyday use.
• Powerful performance: Built on the most powerful hardware ever on a Galaxy S series and keeps advanced capabilities running smoothly in the background.
  • Customized mobile chipset: Snapdragon 8 Elite Gen 5 for Galaxy delivers best-in-class performance on Galaxy S26 Ultra.
  • Redesigned Vapor Chamber on Galaxy S26 Ultra: Supports stable thermal performance for flagship AI capabilities.

• Galaxy’s industry-leading camera system unifies capture, editing and sharing together in one seamless experience.
  • Galaxy’s brightest camera yet: Wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.
  • Enhanced Nightography video: Sharper and more vibrant low-light footage with improved noise reduction.
  • Upgraded Super Steady video: Enables a horizontal lock option to deliver cinematic stability with consistent framing.
  • Photo Assist:² Users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake — all via natural voice interactions.
  • Creative Studio:³ The ability to change images into various styles and turn ideas into personalized sticker sets and wallpapers, unifying creation and customization.
• Proactive and adaptive AI experiences that make everyday tasks faster and more efficient, laying the foundation for agentic AI.
  • Now Nudge:⁴ Timely, relevant suggestions that adapt to real-time context, such as automatically suggesting images from the Gallery when a friend asks for photos.
  • Now Brief: Personalized briefing based on the user’s daily schedule, surfacing relevant content and enabling timely reminders for important events, based on individual context.
  • Circle to Search with Google:⁵ A smarter image-based search that explores multiple parts of an image at once, enabling faster, more intuitive searching.
  • Upgraded Bixby: A conversational device agent for easier and more intuitive interaction with Galaxy devices to navigate and adjust settings in natural language.
  • Choice of agents: Alongside Bixby, Gemini and Perplexity can streamline everyday tasks like searching and coordinating actions across apps on the user’s behalf — all accessible through a single, simple entry point.

Expanding the Galaxy Ecosystem Experience

Samsung’s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalization at every touchpoint.

Ecosystem highlights include:

• The ability of visitors to explore Galaxy AI features with AI agents that enhance user convenience through the Galaxy Buds4 series.

• Hands-on demonstrations with the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra that showcase powerful performance and optimized productivity.

• Galaxy Tab S11, delivering enhanced AI experiences optimized for large-screen viewing and multitasking.

• Health Experiences with the Galaxy Watch8 series, offering more personalized insights and wellness interactions for running, sleep and mindfulness.

Intelligent Infrastructure

Samsung is expanding its agentic AI strategy beyond consumer devices and into intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.

Through its AI-Driven Factories initiative, Samsung is accelerating its evolution toward autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations into AI-Driven Factories by 2030, Samsung is demonstrating how AI agents, digital twin simulations and real-time data analysis can work together to optimize production, strengthen quality control and enhance operational resilience.

Samsung will also showcase its Connected Care vision, strengthened by Xealth following its acquisition in 2025. By integrating health metrics across the Galaxy ecosystem, Samsung is enhancing Samsung Health capabilities to enable more proactive, personalized and continuous health management. At the clinical level, Xealth enables health systems to integrate digital health tools, care programs and patient data directly into physician workflows across a network of hundreds of hospitals and vendors — allowing clinicians to prescribe, monitor and manage digital care in ways that align with real-world patient needs.

Next-Generation Leadership and Innovation

Reinforcing its design heritage, Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, underscoring its long-term commitment to pushing the boundaries of innovation. Through exclusive, hands-on experiences with Galaxy XR and Galaxy TriFold, visitors will see how Samsung continues to lead the industry into the mobile AI era.

The company is also highlighting the Galaxy Foundation, emphasizing its commitment to privacy, security, sustainability and responsible development — including advancements in Samsung Knox and hardware-based protective technology.

Expanding Satellite Connectivity Through Regional Partnerships

Samsung is expanding satellite communication capabilities for select Galaxy smartphones — including the Galaxy S26 series — through ongoing partnerships with leading global telecommunications operators in North America,⁶ Europe⁷ and Japan.⁸ Designed to support emergency response and essential communication when traditional mobile networks are unavailable, Samsung has supported satellite communication on select Galaxy flagship smartphones and Galaxy A series since 2025 and is continuously expanding the number of supported models. With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments.

Visitors can explore these groundbreaking AI innovations firsthand at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2-5.

Networks Business’ AI Vision: Bringing AI Into Every Layer of the Network

Building on the company’s AI leadership across various business portfolios, Samsung is leading the charge in end-to-end software-driven networks. By providing a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, Samsung enables operators to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimizes network efficiency and performance but also empowers operators to transform their existing infrastructure into a powerful engine for AI innovation.

Samsung is accelerating the transition toward networks that are fully autonomous by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions featuring Agent Fabric. As a unified, decision intelligence layer, Agent Fabric enables multi-agent systems where specialized AI agents work independently or collectively based on their reasoning. These agents streamline the entire network lifecycle — from planning and installation to maintenance, troubleshooting, optimization and user experience management, and live demonstrations of multi-agent systems will be presented at the event.

Samsung will also unveil the power and potential of “Network in a Server,” its software-driven, next-gen edge AI solution, opening up new business opportunities for enterprises. By consolidating multiple network functions into a single server powered by the latest processors, enterprises can easily adopt AI services, such as safety monitoring and AR overlays, which require local processing for real-time responsiveness.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.

1. Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on factors in the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. ︎
2. Photo Assist requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of generated output is not guaranteed. ︎
3. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Accuracy and reliability of generated output is not guaranteed. Sticker sets only compatible with Samsung keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later. ︎
4. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts are available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages and KDDI Messages. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
5. Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Not available on apps that prohibit screen capturing. ︎
6. Satellite communication features may begin rolling out in the United States in accordance with each carrier’s rollout plan. Supported carriers may include Verizon and T-Mobile. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version. ︎
7. Satellite communication features may begin rolling out in the United Kingdom in accordance with each carrier’s rollout plan. Supported carriers may include Virgin Media O2. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version. ︎
8. Satellite communication features may begin rolling out in Japan in accordance with each carrier’s rollout plan. Supported carriers may include KDDI. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version. ︎

Samsung Electronics today announced the continued expansion of satellite communication capabilities for select Galaxy smartphones — including the Galaxy S26 series — through ongoing partnerships with leading global telecommunications operators in North America,¹ Europe,² and Japan.³ This expansion reflects Samsung’s continued commitment to enhancing user safety and providing seamless mobile experiences through next-generation connectivity — particularly in the era of AI as everyday infrastructure.

“Samsung has a rich legacy in wireless communication technologies, and we strive to be at the forefront of innovation in this space through open collaboration with global partners,” said Won-Joon Choi, President, Chief Operating Officer (COO) and Head of the R&D Office, Mobile eXperience (MX) Business at Samsung Electronics. “As satellite connectivity becomes an important part of the mobile landscape, we are committed to ensuring Galaxy users have reliable access to communication, especially when they need it most.”

As AI becomes increasingly integrated into everyday life, the importance of reliable connectivity grows more than ever. Designed to support emergency response and essential communication when traditional mobile networks are unavailable, satellite communication is taking on increased significance within commercial mobile networks by providing stabler and more seamless network services. Since 2025, Samsung has supported satellite communication on select Galaxy flagship smartphones and Galaxy A series. The company is also continuously expanding the number of supported models, strengthening the underlying infrastructure that enables Galaxy devices to deliver a truly natural and seamless AI experience.

With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments. This will enable more Galaxy users to access satellite-based messaging and data services — in addition to emergency assistance — in areas where traditional mobile networks are unavailable.

Expanding Satellite Connectivity Through Regional Partnerships

In the U.S., T911, text and data services have been supported in collaboration with T-Satellite with Starlink by T-Mobile since 2025 on select Galaxy flagship and Galaxy A series models released after the Galaxy S21 series. Meanwhile, Verizon offers eSOS and text services on all Galaxy flagship models following the Galaxy S25 series. Samsung is also working with AT&T to support satellite communication features on Galaxy smartphones.

In Europe, in collaboration with Virgin Media O2, satellite communication will now be available on select Galaxy smartphones. Joint trials will begin in March with MasOrange in Spain. Samsung is also working with Vodafone to support satellite communication features on Galaxy smartphones.

In Japan, since 2025, satellite communication-based text, data functions and the Earthquake and Tsunami Warning System (ETWS) have been provided on Galaxy S22 and later flagship and Galaxy A series devices through KDDI. Additionally, in collaboration with SoftBank and docomo, satellite communication features will be available on select Galaxy flagship and Galaxy A series devices starting in 2026. Samsung is also working with Rakuten Mobile to gradually support satellite communication features on Galaxy smartphones.

Samsung is also working with more telecommunications operators to expand support across other Galaxy product categories.

1. Satellite communication features may begin rolling out in the United States in accordance with each carrier’s rollout plan. Supported carriers include Verizon and T-Mobile. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version. ︎
2. Satellite communication features may begin rolling out in the United Kingdom in accordance with each carrier’s rollout plan. Supported carriers include Virgin Media O2. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version. ︎
3. Satellite communication features may begin rolling out in Japan in accordance with each carrier’s rollout plan. Supported carriers include KDDI. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version. ︎

Maggie Kang, the co-director of KPOP DEMON HUNTERS, joined Galaxy Unpacked 2026 as the event’s creative partner, shaping the experience from concept to stage. Kang brought a distinct creative perspective to the launch with her cultural authenticity and imaginative world-building.

Samsung Newsroom sat down with Kang to discuss her involvement in Galaxy Unpacked 2026 and how she approached blending culture, creativity and innovation.

Q. The meeting of a cultural icon like you and technology is refreshing. How did you come to take on this role?

Thank you! What excited me about this collaboration wasn’t just the opportunity to advise on an event, but the chance to explore how storytelling and technology intersect. Samsung has long been at the forefront of innovation, and I see technology as a powerful creative medium in itself. Samsung represents a unique bridge between heritage and the future — something I deeply relate to in my own work. This felt less like a typical partnership and more like a shared creative dialogue about how culture and technology can shape new experiences together.

Q. What stood out to you about collaborating with Samsung for the first time? Were there any memorable moments?

I was truly impressed by how open-minded Samsung was throughout the collaboration. I pitched a few ideas that might have been considered a bit unconventional for a tech brand like Samsung, but they were incredibly receptive. This kind of openness allowed us to explore new creative possibilities together.

One memorable moment was when we worked together in person while I was visiting Seoul last December. It was more than just a productive session; it felt like a shared creative journey. The team went out of their way to create an atmosphere where collaboration flowed naturally, even providing delicious local snacks to enjoy during our sessions. Those moments really stood out — they added a personal touch to the professional experience and helped foster a deeper sense of connection.

Q. What did you focus on most when advising on the creative aspects of the event?

As with everything I do, the first thing I focused on was always the story — how can we craft an experience that truly connects with the audience? How do we make technology feel relatable to users?

For me, it was also essential to weave in the Korean element. Samsung, headquartered in Korea, carries with it a legacy that holds a unique cultural significance. I wanted to ensure that this heritage wasn’t just acknowledged but lived through the narrative, even in subtle ways. Whether it’s through visual storytelling or cultural references, I felt it was important to keep that spirit alive, creating a deeper connection for both local and global audiences.

Q. What is the one thing you want the audience to take away from the event?

I hope the audience walks away with a sense of excitement about how Samsung is pushing boundaries and exploring new creative directions. The team truly took bold steps, showcasing ideas we haven’t seen from Samsung before. I want them to appreciate not just the innovation, but the openness — Samsung is embracing a spirit of openness that redefines what the brand stands for.

Q. As you worked on Galaxy Unpacked 2026, how did you view Samsung’s role in shaping culture through technology?

Honestly, I learned so much from working with the Samsung team. There’s so much Samsung is doing to advance technology to improve our lives. I found myself telling the team “I need this right now” many many times! And because so much is being done by Samsung, I really wanted to help get that message across to users — that’s what Galaxy Unpacked 2026 is all about!

What excited me most was helping convey the event’s message: “Stars by Your Side.” Through this theme, we wanted to make AI experiences feel closer, more approachable and personal to users. Collaborating with Samsung allowed me to see firsthand how technology can connect with people on a cultural and emotional level, and to bring that story to the audience in a meaningful way.

Q. Do you plan to continue this type of cross-industry collaboration in the future?

Absolutely, I would love to continue! Storytelling is at the heart of everything I do, and it’s incredibly rewarding to see how these skills can bring new perspectives and creativity to the tech space. Collaborating across industries allows for exciting intersections between culture, narrative and innovation, and I hope to keep exploring these opportunities to create experiences that are both meaningful and inspiring.

▲ Journalists and visitors around the world were eager to discover the company’s next-generation Galaxy AI phone.

On February 25, Samsung Electronics hosted Galaxy Unpacked 2026 in San Francisco, unveiling the Galaxy S26 series and Galaxy Buds4 series.

Centered on three core pillars — Reach, Openness and Confidence — the event underscored Samsung’s commitment to embedding Galaxy AI more deeply into everyday experiences.

Samsung Newsroom attended Galaxy Unpacked 2026, where a new era of AI integration took center stage.

Galaxy S26 Series: Advancing Agentic AI

With the Galaxy S26 series, Samsung builds on its legacy of mobile AI innovation to deliver more intelligent and seamless experiences. At the core of this evolution is agentic AI.

“Every groundbreaking technology follows a similar journey. It begins as a marvel — rare, expensive and loudly celebrated. But the technologies that change history fade into the background because they become infrastructure,” said TM Roh, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “Infrastructure is responsibility. It must work for everyone, everywhere. Today, there is still a gap between what AI promises and what people actually experience. Closing that gap is where Galaxy keeps pushing forward.”

Galaxy AI: Everyday Intelligence in Action

Built on Galaxy AI, Call Screening summarizes incoming calls — identifying who is calling and why — so users can quickly decide whether to respond.

New to the Galaxy S26 series, Now Nudge understands conversational context and surfaces relevant suggestions, keeping users in the flow without switching between apps.

The latest version of Bixby supports real-time web search, with results appearing directly within the conversation rather than redirecting users to a browser.

Agentic AI: The Foundation of Personal and Secure Intelligence

Samsung drives platform-level innovation that is personal, adaptive and agentic. For AI to feel intuitive, it must understand context — and smartphones are uniquely positioned to deliver that experience.

The Personal Data Engine (PDE) on the Galaxy S26 series learns from user preferences on device, while Knox Enhanced Encrypted Protection (KEEP) safeguards and isolates data within individual apps. Samsung Knox Vault adds another layer of protection by securing sensitive information — including passwords, security keys and biometrics — in a dedicated hardware environment.

Google Partnership: Pushing the Boundaries of What’s Possible

First introduced at Galaxy Unpacked 2024, Circle to Search continues to expand. Users can now search for multiple objects within a single image — making visual discovery more seamless.

Samsung and Google also previewed the next evolution of Android — a more intelligent, agentic platform powered by Google’s Gemini 3. On the Galaxy S26 series, the early preview will launch as a Google Labs feature, with additional capabilities rolling out over time.

Performance Built for AI: Powering Intelligent Experiences

Delivering seamless, on-device intelligence requires powerful performance. Samsung co-developed a custom application processor (AP) for Galaxy S26 Ultra, featuring a 39% more powerful neural processing unit (NPU) and a 19% faster central processing unit (CPU).

Galaxy S26 Ultra, powered by Snapdragon® 8 Elite Gen 5, delivers enhanced graphics and gaming performance. A redesigned thermal architecture — including the largest vapor chamber yet — improves heat management for sustained performance. Optimized power efficiency extends battery life, while faster charging reduces downtime.

Privacy Display: A New Layer of Protection

Galaxy S26 Ultra debuts Privacy Display — a display-integrated layer designed to limit side viewing while maintaining clarity and brightness.

With privacy in mind, users can toggle the feature on or off and customize it for specific apps, while Maximum Privacy Protection offers enhanced shielding for sensitive information such as financial details.

AI-Powered Camera: Smarter in Every Shot

The Galaxy S26 series features a front camera powered by an AI ISP (Image Signal Processor) for enhanced detail and color accuracy. Across the camera system, Nightography Video advances low-light capture, reducing grain and preserving sharpness after dark.

For creators, Galaxy S26 Ultra introduces professional-grade camera tools, including up to 8K recording with the APV codec. Galaxy AI also simplifies everyday tasks with intelligent Document Scan, which automatically flattens, cleans and converts documents into ready-to-share files. AI-powered editing features further streamline creativity, allowing users to remove distractions and enhance images directly on device.

Galaxy Buds4 Series: Refining the Audio Experience

The Galaxy Buds4 series, also announced at Galaxy Unpacked 2026, features a refreshed Blade design and enhanced audio performance. Galaxy Buds4 Pro includes a wider woofer in its two-way speaker system and refined tuning for richer bass and clearer highs.

Call quality has been upgraded with AI-powered noise reduction that minimizes background noise and improves voice clarity. Super Wideband further expands voice bandwidth for clearer, more natural calls, while hands-free access to Bixby, Gemini and Perplexity makes everyday interactions more seamless.

Sustainability: Expanding Galaxy for the Planet

Samsung reaffirmed its Galaxy for the Planet initiative, announcing the completion of its 2025 environmental commitments and introducing new 2030 goals focused on resource circularity, water stewardship and biodiversity conservation, expanding the initiative to address broader environmental impact.

As part of new 2030 goals, Samsung plans to incorporate at least one recycled material into every mobile device, advance water stewardship across 10 global mobile device manufacturing sites to replenish 110% of water consumption to local communities and conserve ecosystems spanning an area equal to or greater than the combined footprint of these sites.

In line with this commitment, the Galaxy S26 series expands the use of recycled materials across key components of every mobile device, including recycled plastics, glass, cobalt and the newly added recycled tantalum.

Ocean Mode — a camera feature originally developed to optimize underwater image capture in support of coral reef restoration — has expanded to Expert RAW, enabling Galaxy users to experience advanced underwater photography.

The Experience Zone: Where Galaxy Innovation Comes to Life

Following the event, attendees explored the experience zone for hands-on demonstrations of the Galaxy S26 series and Galaxy Buds4 series.

▲ The product experience zone attracted visitors at Galaxy Unpacked 2026.

“What stood out the most was Galaxy S26 Ultra and all of its new features,” said Kara Lewis, a content creator and member of Team Galaxy from the United States. “My favorite has to be Privacy Display on Galaxy S26 Ultra — just turning it on and off makes it so easy to hide sensitive information, like bank account details, while on the go.”

“It was my fifth Unpacked, and I still get excited every year about the new AI features and devices,” said Timos Kouremenos, a tech journalist from Greece. “With Galaxy AI’s Now Nudge, it really feels like the smartphone becomes my agent.

“It was surprising to see how quickly Creative Studio creates stickers with AI,” said Oksana Bykova, a Samsung Members from the U.S. “As a mother of three, I am sure that I will be playing around with the feature with my kids every day.”

“I loved how clearly the other person could hear me with Super Clear Call on the Galaxy Buds4 series,” said Gerson Manzanares, a Samsung Members from Nicaragua. “I can now call anyone with my earbuds wherever I am, without feeling distracted.”

With the Galaxy S26 series and Galaxy Buds4 series, Samsung continues its shift toward AI as infrastructure — technology that works quietly in the background to support daily life. By combining personalization, performance and protection, Galaxy AI delivers a more seamless and intuitive mobile experience.

Marking the third generation of Samsung’s Galaxy AI phone, the Galaxy S26 series combines the most powerful performance in Galaxy S series history with the most intuitive AI experience to date.

Samsung Newsroom got an early hands-on look at the Galaxy S26 series during Galaxy Unpacked 2026.

Design: Sleeker and Lighter Than Ever

The Galaxy S26 series makes a strong first impression with its refined, modern aesthetic, featuring a rounded curvature and cohesive color palette that create a unified design identity across the lineup.

The slimmer, lighter build is equally notable. Galaxy S26 Ultra is 0.3 mm thinner than its predecessor and weighs 214 grams. Its slimmer profile enhances portability while maintaining a secure, comfortable grip.

Display: Privacy From Every Angle

Debuting on Galaxy S26 Ultra, Privacy Display limits side-angle viewing without the need for a separate screen protector. The display remains clear from the front while restricting visibility from the sides to help shield on-screen content from nearby onlookers.

Users can also assign the Privacy Display to the side button’s double-press function for greater convenience. Even when viewed from the side, content stays concealed — making it especially useful on crowded public transportation or in elevators.

Galaxy AI: Intuitive AI for Everyone

Galaxy AI stands out on the Galaxy S26 series, combining enhanced contextual awareness with proactive suggestions to simplify everyday tasks.

The new Now Nudge feature reduces app switching by surfacing relevant information in context. When a friend asks about evening plans on messaging apps, Galaxy AI checks the calendar, detects conflicts and displays a tailored “Nudge” pop-up.

A fan favorite since its debut on the Galaxy S24 series, Circle to Search has evolved to support multi-element searches. Circling a celebrity’s outfit, for example, generates curated pieces to recreate the look.

The Galaxy S26 series further expands its AI ecosystem with Bixby, Gemini and Perplexity. For example, users can use natural language commands to adjust settings, allowing them to effortlessly control their device even without knowing exact setting names or specific commands. Saying “My eyes feel tired,” for instance, prompts Bixby to suggest activating Eye comfort shield — eliminating the need to navigate complex menus. Together, these agents understand user intent and context to streamline daily routines, reducing steps and delivering a more seamless, efficient mobile experience.

Camera: Pro-Level Capture, Powered by AI

The Galaxy S26 series marks another leap in mobile photography. Powered by advanced AI, the device enables effortless capture and editing of high-quality content — no expertise required.

Galaxy S26 Ultra features a 200-megapixel (MP) wide-angle camera and a 50 MP telephoto camera with 5x optical zoom and 10x optical-quality zoom, complemented by a wider aperture for enhanced low-light clarity. With upgraded Nightography, even a recreated San Francisco nightscape inside the exhibition hall appeared vivid and detailed despite dim surroundings. The AI ISP (Image Signal Processor), previously used in the rear camera, also extends to the front camera, capturing fine details — from individual hair strands to eyebrows — while preserving natural skin tones.

Beyond capture, the Galaxy S26 series expands creative possibilities. Powered by Galaxy AI, it provides an intuitive environment that turns ideas into finished results in moments.

The upgraded Photo Assist goes further — removing unwanted objects and naturally adding new elements. When prompted to restore a cake with a bite taken out, AI seamlessly reconstructs it as if untouched. The feature can also transform day into night or adjust wardrobe details to match the mood, enabling faster, more effortless editing.

With Creative Studio, edited photos can be turned into polished content. Users can simply type a prompt — such as “Please draw me a dog” — to generate a context-based sticker set, ready for use in messages or when editing photos. The feature also supports invitations, profile cards and wallpapers, expanding everyday creative possibilities in the future.

Starting with the Galaxy S24 series, the Galaxy S series has ushered in a new era of AI phones. With the Galaxy S26 series, Samsung introduces its third-generation AI phone — delivering personalized experiences that go beyond intent recognition. Featuring the most powerful performance and the most intuitive Galaxy AI to date, the Galaxy S26 series opens a new chapter in mobile innovation.

Reimagined as a personalized audio assistant, the Galaxy Buds4 series marks a significant evolution in wearable audio — combining intelligent sound with all-day comfort.

Samsung Newsroom got an early hands-on look at the Galaxy Buds4 series during Galaxy Unpacked 2026.

Design: Data-Driven Comfort for the Perfect Fit

The Galaxy Buds4 series embodies precision engineering. Developed using more than 100 million global ear-shape data points and 10,000 fit simulations, the earbuds feature a refined ergonomic design that delivers lasting comfort, even during extended wear.

The pinch control area — recessed where the fingers naturally rest — enhances tactility and enables intuitive control.

A semi-transparent charging case lets users easily check the earbuds and charging status. Beyond aesthetics, the device reflects thoughtful attention to everyday practicality.

Color: Modern Classics With a Signature Finish

The Galaxy Buds4 series stands out visually. Classic White and Black colors for both Galaxy Buds4 and Buds4 Pro feature a smooth, modern finish, while the online-exclusive Pink Gold for Galaxy Buds4 Pro adds a refined touch. With its subtle sheen and rosy hue, Pink Gold brings warmth and sophistication — doubling as a stylish accessory.

Sound: Immersive Audio That Fills the Senses

Galaxy Buds4 Pro reveals its true capability in a listening session. For the first time, Samsung has introduced a bezel-less woofer that expands the speaker’s vibrating surface area by about 20% compared with the previous model. The result is deeper, more resonant bass paired with clear, refined highs from the tweeter — all in ultra-high-resolution 24-bit/96kHz audio true to the original recording.

Noise canceling is also more advanced. Enhanced Active Noise Cancelling (ANC) creates an optimized algorithm tailored to each user’s fit and ear shape. Even in a loud exhibition hall, ANC delivers an immersive experience — as if stepping into a quiet, personal listening space. An expanded equalizer adjustment range further ensures consistent sound quality without tonal shifts, regardless of how the earbuds are worn.

Call quality has improved as well. Powered by machine learning, Super Clear Call delivers crisp audio in noisy environments. With 16kHz bandwidth support, voice comes through clearly, free from surrounding noises.

The Galaxy Ecosystem: Seamless, Hands-Free Control

The Galaxy Buds4 series reaches its full potential when paired with a Galaxy smartphone. Opening the charging case instantly triggers a connection pop-up for seamless pairing. Users can adjust noise canceling levels or change settings directly from the Quick Panel — even without the Galaxy Wearable app.

Another highlight is the newly introduced Head Gestures feature. A simple nod allows users to answer calls hands-free — ideal when exercising or carrying items.

Voice commands also launch AI agents such as Gemini and Perplexity, minimizing the need to take the smartphone out of a pocket.

Moving beyond hardware innovation, the Galaxy Buds4 series delivers a personalized audio experience tailored to individual lifestyles.

The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an industry-leading camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the world’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy at a pixel level. Galaxy S26 Ultra also delivers a customized chipset and upgraded thermal management that enable faster and more powerful AI — all wrapped up in the slimmest Ultra yet.

Together, these choices allow the Galaxy S26 series to deliver the most powerful Galaxy experience yet.

“We believe AI should be something people can depend on every day, designed to work consistently for everyone and without the need for expertise,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With the Galaxy S26 series, we focused on making AI feel effortless, working quietly in the background so people can focus on what matters.”

Powerful Performance Designed Around Everyday Use

Engineered for all-day performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series, powered by a customized chipset. Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On Galaxy S26 Ultra, a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy² — delivers the best performance ever in its class with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up throughout the day.

A CPU performance increase of up to 19%³ means Galaxy S26 Ultra responds more quickly and handles complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay.

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapor Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more efficiently across a larger surface area. This improves⁴ heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming, multitasking and video capture. To support all-day use, Galaxy S26 Ultra also brings Super Fast Charging 3.0, minimizing downtime by reaching up to 75% charge in just 30 minutes.⁵

Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler⁶ improves image scaling so photos and videos appear richer and clearer at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colors thanks to image processing with four times the precision compared to the previous generation.

Taken together, these advancements deliver dependable all-day performance, making every action feel effortless.

Galaxy’s Industry-Leading Camera System

The Galaxy S26 series brings the same focus on intuitive interaction to creativity and productivity, delivered through the industry-leading Galaxy camera system. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures⁷ allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video⁸ keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady⁹ capabilities, which add a horizontal lock option for greater stability and to make consistent framing easier to achieve, even with bumpy trails or fast-paced activities. Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Optimized for advanced creators, it ensures visually lossless video quality that stays true even after repeated editing.

Improvements to the AI ISP¹⁰ now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting.

Editing photos and videos is just as easy and straightforward, with AI-powered tools built into familiar workflows so users can make changes quickly and unlock their creativity without design expertise.

With the upgraded Photo Assist¹¹ suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, making the process feel fluid rather than final.

Creative Studio¹² builds on this simplicity by bringing creation and customization into one integrated space, making it easy to act on ideas when inspiration strikes. Starting from a sketch, photo or prompt, users can quickly turn ideas into polished visuals — from stickers and invitations to personalized wallpapers — and refine or share them without switching tools or interrupting creative flow.

The Galaxy S26 series also simplifies frequent visual tasks with AI-powered tools like the Document Scan, which removes distortions and distractions such as creases or fingers to deliver clean scans instantly. Multiple images can be organized automatically into a single PDF, making it easy to digitize receipts, forms or notes.

The Most Intuitive Galaxy AI Experience Yet

The Galaxy S26 series is designed to make frequently used experiences feel straightforward and user-friendly, with Galaxy AI reducing the steps between intent and action. It works more proactively and seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input. As the technology fades and handles tasks in the background, users can focus on the results.

With Now Nudge,¹³ timely and relevant suggestions help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, Galaxy S26 can recognize related Calendar entries and check for conflicts.

On the Galaxy S26 series, Now Brief¹⁴ has become more proactive and personalized.¹⁵ It surfaces timely reminders for important events – from reservations to travel updates – based on personal context, helping users stay organized throughout the day.

Searching for information is also easier than ever. Circle to Search with Google¹⁶ on the Galaxy S26 series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Galaxy S26 series features an upgraded Bixby¹⁷ as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands.

Alongside Bixby, Galaxy S26 series integrates a choice of agents, including Gemini and Perplexity. Once set up, tasks can be completed with a single button press or voice prompt. Galaxy S26 can also handle multi-step tasks in the background, streamlining the process on the user’s behalf. For example, with Gemini, booking a taxi¹⁸ is as simple as asking, reviewing the details and tapping confirm. These agents support tasks such as searching and carrying out complex tasks seamlessly across apps through natural interaction.

Together, these proactive, personalized and adaptive experiences lay the foundation for more agentic AI experiences — setting the stage for Galaxy devices to become trusted companions that understand and anticipate user needs.

Layers of Protection in the Age of AI

As mobile experiences become more personalized thanks to AI, protecting user privacy becomes even more critical. Samsung builds protection into every layer of Galaxy S26, keeping personal data secure while giving users transparency and control over how their information is used.

Galaxy S26 Ultra introduces privacy at the pixel level with the mobile industry’s first built-in Privacy Display,¹⁹ a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on mobile devices — hardware and software working as one to protect privacy without compromising the viewing experience.

By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape orientation.

Users can customize when it turns on — such as when entering PINs, patterns and passwords or opening selected apps — and adjust privacy levels depending on the situation. Partial Screen Privacy intelligently limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for added discretion, all with minimal impact on power or usability.

The Galaxy S26 series also brings smarter software safeguards that work quietly in the background. AI-powered Call Screening²⁰ identifies unknown callers and summarizes intent, making it easier to safely manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can manage permissions with greater clarity and control.

Private Album, built directly into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future.

New updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for more services such as eSIM transfers and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the multi-layer security platform that protects Galaxy devices from the chip level up. For on-device Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts each app’s data, while Knox Vault adds a physical layer of protection that isolates sensitive data inside its own secure hardware. Together with settings that let users choose how AI features operate, Galaxy S26 combines hardware and software to deliver a comprehensive, system-wide approach designed to keep personal data protected.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. These layers of protection are designed to give users greater transparency, choice and control through Samsung’s continued mobile security innovation in the age of AI. And with seven years of security updates, Galaxy S26 helps keep these layers resilient over time — supporting longer, more confident use well into the years ahead.

Galaxy S26’s ease of use continues even when the phone is out of reach. The new Galaxy Buds4 series is a natural companion to Galaxy S26, extending everyday experiences beyond the phone while delivering rich and immersive hi-fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can continue naturally in moments when using hands isn’t practical. Users can activate AI agents²¹ with their voices, manage calls through simple Head Gestures²² on Buds4 Pro, and stay connected without breaking their flow.

Availability

Galaxy S26 Ultra, S26+ and S26 will be available for pre-order starting from February 25. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue²³ alongside the Samsung.com-exclusive²⁴ Pink Gold and Silver Shadow.

For added peace of mind, Samsung Care+²⁵ offers comprehensive coverage optimized to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad. This ensures a seamless mobile lifestyle and provides lasting protection that safeguards the value of Galaxy devices.

Specification Table

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

1. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. ︎
2. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
3. AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
4. Vapor Chamber performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
5. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,855 mAh for Galaxy S26 Ultra. ︎
6. ProScaler feature is supported on Galaxy S26+ and S26 Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device. ︎
7. 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra. ︎
8. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
9. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
10. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
11. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎
12. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later. ︎
13. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
14. Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. ︎
15. Compared to previous models. ︎
16. Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy. ︎
17. Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings). ︎
18. Availability may vary by country, region, language device model, OS/One UI version. ︎
19. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. ︎
20. Call Screening feature for Call Assist may vary by country, region and language. Feature may need to be manually activated in select regions. ︎
21. AI features require compatible Samsung Galaxy phone. ︎
22. Default is set as off. User can turn on Head Gestures through the Galaxy Wearable app. ︎
23. Color availability may vary depending on country or carrier. ︎
24. Exclusively available on Samsung.com. ︎
25. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. ︎

“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With the Galaxy Buds4 series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best listening experience we’ve ever created.”

Computational Design Optimized for Enhanced Stability and All-Day Comfort

With the Buds4 series, Samsung establishes an iconic Buds blade design identity, a computational design achieved by analyzing data from hundreds of millions of global ear data points and running over 10,000 simulations.¹ The Buds4 series features an ultra-sleek, ergonomic fit with smaller,² better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilized blade includes a premium metal finish and an engraved pinch control³ area to help users easily locate and adjust settings. Additionally, the new transparent clamshell-type cradle makes storage and charging more intuitive and convenient — while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

Galaxy Buds4 Pro and Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal-fit design that combines ultimate sound with maximum functionality. The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colorways, with Galaxy Buds4 Pro and Buds4 available in White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

Superior Hi-Fi Sound With Innovative Hardware Updates

Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer, featuring a new design that makes efficient use of space. By maximizing the vibration area and minimizing the speaker’s edge, the wider woofer increases the effective speaker area by almost 20%⁴ compared to the previous generation without sacrificing wearability. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio⁵ — ultimately delivering high-fidelity sound true to the original recording. These hardware enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. The two-way speaker is strategically placed on the upper side of the metal finish to maximize Active Noise Cancellation functionality while minimizing feedback from wind and other external factors.

Maximized Audio Experiences With Enhanced Adaptive EQ and ANC

Galaxy Buds4 series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC can tune out everything from heavy transit sounds to everyday background noise, ensuring an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Buds4’s enhanced Active Noise Cancellation reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ⁶ allows for full media immersion, minimizing noise leakage by analyzing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call⁷ utilizes super wideband call technology and machine learning models trained for noise reduction and voice enhancement to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant, or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Buds4 series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents⁸ — including Bixby,⁹ Google Gemini¹⁰ and Perplexity — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. Buds4 Pro allows users to access AI features without reaching for their phones, making it easier to integrate AI into their everyday routines.

Galaxy ecosystem users can also enjoy simple Buds setup.¹¹ Just by opening the cradle — without having to install the Galaxy Wearable app — Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customize the volume or EQ for the optimal sound experience.

Buds4 Pro also includes Head Gesture¹² controls to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Availability

The Galaxy Buds4 series, launching with the Galaxy S26 series, is available for pre-order in select markets starting today, with general availability starting March 11.

To learn more about the Galaxy Buds4 series, please visit: www.samsung.com/galaxy-buds4-series/.

Galaxy Buds4 Series Specifications

1. Based on global ear data research conducted by Samsung Design Innovation Center. ︎
2. Galaxy Buds4 only. ︎
3. Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC. ︎
4. The exact number is 19.8%. ︎
5. Users can enable Ultra High Quality (UHQ) audio in the Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects. ︎
6. Available on Buds4 Pro. ︎
7. Super Clear Call (Super Wideband call) is available on Galaxy devices with One UI 6.1.1 or above. Additional devices may be supported in the future.​ Super Wideband (SWB) is available regardless of the Call App. SWB may not be supported depending on the mobile network between devices.​ ︎
8. AI features require a compatible Samsung Galaxy phone. ︎
9. Supports nine languages: Korean, English, German, French, Italian, Spanish, Portuguese, Chinese (Simplified) and Japanese. ︎
10. Results may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices, languages and countries. Only available to users 18 years and older. ︎
11. Requires a compatible Samsung Galaxy device, Internet connection and Samsung account.​ ︎
12. Default is off. Users can turn on Head Gestures through the Galaxy Wearable app. ︎
13. Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength. Play time may vary based on settings. ︎
14. May vary depending on the availability of the pairing device. ︎
15. May vary depending on the availability of the pairing device. ︎
16. IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant. ︎

Galaxy for the Planet is the sustainability platform for Samsung’s Mobile eXperience (MX) business, guiding its long-term approach to advancing environmental sustainability. Since its launch, the initiative has driven steady progress across multiple focus areas, evolving alongside advances in technology, materials and operational capabilities.

“The progress we have made through Galaxy for the Planet reflects years of consistent effort across our teams and partners,” said TM Roh, CEO, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “Sustainability is central to how we operate and innovate. It informs how we design products, manage resources and create value beyond our devices. As we work toward our 2030 goals, we are expanding our commitments beyond products and operations to address broader environmental impact as we work toward our 2030 goals.”

Progress on Galaxy for the Planet

Samsung has achieved all four of its 2025 sustainability goals for the Galaxy for the Planet initiative, which was designed to reduce the environmental impact of the company’s mobile products and operations.

A core focus has been expanding the use of recycled and responsibly sourced materials across Galaxy products.¹ Today, Samsung has applied 10 types of recycled materials² in both exterior and interior components, supported by ongoing research, testing and verification.

One area of progress is enhancing circularity through innovation in materials. Samsung has incorporated recycled plastics recovered from ocean-bound, discarded fishing nets, and continues its efforts in closed-loop systems such as its Circular Battery Supply Chain, which enables the recovery and reuse of materials from previously used Galaxy device batteries.

Samsung also eliminated single-use plastics from its mobile packaging, transitioning to paper-based and recycled alternatives.³ At the same time, continued research and development in low standby power technology has reduced standby power consumption in Galaxy mobile phone chargers to near-zero levels — an innovation now applied across multiple charger wattages.⁴

Across manufacturing operations, Samsung has advanced landfill waste reduction by implementing Zero Waste to Landfill (ZWTL) practices globally. All 10 qualifying mobile manufacturing sites⁵ have achieved the Platinum designation for ZWTL under the UL Solutions standard, reflecting landfill diversion rates of 100 percent. Such waste management practices are adapted to regional regulations and infrastructure, as well.

These achievements reflect Samsung’s progress under Galaxy for the Planet and provide momentum to expand the initiative further. With its initial targets met on schedule, Samsung is expanding its environmental commitments with new goals through 2030.

Deepening Our Commitments to the Environment

For its next phase, Galaxy for the Planet will expand beyond product-level initiatives to address the broader environmental and ecological impact of Samsung’s global operations. The new 2030 goals will focus on three key areas: circularity, water stewardship and biodiversity.

• Advancing Circularity

Samsung will continue to advance circularity across its mobile products, with the aim of incorporating at least one recycled material in every module of every mobile product. This underscores the company’s commitment to more responsible and efficient materials sourcing across the Galaxy ecosystem.⁶

• Strengthening Water Stewardship

Samsung is deepening its approach to water stewardship across its mobile operations,⁷ with the goal of returning 110 percent of the water consumed. This includes pursuing the highest level of Alliance for Water Stewardship (AWS) certification for responsible water management practices.⁸

• Conserving Ecosystems

Recognizing that its operations can have an impact on surrounding ecosystems, Samsung has set a goal to conserve ecosystems equivalent to the footprint of its global mobile operations.⁹ This goal focuses on protecting and restoring natural environments in ways that strengthen biodiversity and ecological resilience around Samsung’s global footprint.

As Samsung continues its sustainability journey, Galaxy for the Planet reflects Samsung’s belief that environmental responsibility is integral to how the company innovates, operates and creates long-term value, reinforcing its commitment to sustainability as a core part of its business.

The video capturing the journey of Galaxy for the Planet is available at the following link.

For more information about Galaxy for the Planet, visit here. Additional details on Samsung’s sustainability metrics, verification processes and progress are available in the Samsung Electronics Sustainability website.

1. All recycled materials used in Galaxy products have undergone third-party verification figure based on ISO 14021. These include pre- and post- consumer recycled materials ︎
2. Includes plastics, glass, aluminum, cobalt, lithium, steel, copper, gold, rare earth elements and tantalum. Recycled material use varies by product. For more information, visit: https://www.samsung.com/global/sustainability ︎
3. In select markets, limited use of plastic wrapping or sealing labels remains due to local conditions. Some legacy packaging materials produced prior to the transition may still be in distribution. For more information, visit: https://www.samsung.com/global/sustainability ︎
4. Less than 0.005W standby power technology is based on newly released 15W, 25W and 45W Galaxy mobile phone chargers. Figures and product information are based on internal test and findings ︎
5. Brazil (SEDA-P(C), SEDA-P(M)), Egypt (SEEG-P), India (SIEL-P(N)), Indonesia (SEIN-P), Korea (Suwon, Gumi), Türkiye (SETK-P) and Vietnam (SEV, SEVT) ︎
6. “Module” refers to key functional components within a mobile product (such as the battery, display, camera or structural components). The goal applies to Samsung Galaxy phones, tablets, PCs and watches, excluding certain accessories and new or emerging form factors. ︎
7. Brazil (SEDA-C, SEDA-M), Egypt (SEEG), India (SIEL-N), Indonesia (SEIN), Korea (Suwon, Gumi), Türkiye (SETK), Vietnam (SEV, SEVT) ︎
8. ‘Highest level’ is defined as achieving the top certification level(‘Platinum’) of the Alliance for Water Stewardship (AWS). ︎
9. Brazil (SEDA-P(C), SEDA-P(M)), Egypt (SEEG-P), India (SIEL-P(N)), Indonesia (SEIN-P), Korea (Suwon, Gumi), Türkiye (SETK-P) and Vietnam (SEV, SEVT) ︎

In the last few weeks, journalists have put Galaxy Book6 to the ultimate test with hands-on reviews.¹ They found this is Samsung’s most advanced and versatile Galaxy Book yet, blending powerful performance with refined design to meet the demands of daily and creative tasks.

Among the standout recognitions, T3 awarded Galaxy Book6 Pro a rare five-star rating and its prestigious Platinum Award — reserved for five-star products that represent the best of the best in performance, design and innovation. Calling it “a laptop star,” T3 positioned Galaxy Book6 Pro at the top of its category. The series also earned its first five-star review from premiere consumer electronics magazine, Stuff, and a Highly Recommended award for Galaxy Book6 Ultra model — a distinction reserved for ‘flawless’ products that stand out for exceptional quality, usability and overall value — marking yet another milestone moment for Galaxy Book6.

Explore a snapshot of the exceptional accolades below.

Performance

Reviewers who tested the Pro and/or Ultra versions of the Galaxy Book6 series consistently highlighted the speed,² efficiency and sustained performance under demanding workloads.

T3

Stuff

Notebookcheck

Battery

Long-lasting battery life³ was another standout feature, with media emphasizing dependable, all-day usage that keeps up with work and creativity on the go.

Tom’s Guide

Display

The advanced Dynamic AMOLED 2X touch display⁴ on Galaxy Book6 Pro and Ultra models also earned high praise, with reviewers spotlighting its vivid color accuracy, contrast and suitability for both everyday and professional creative workloads.

Trusted Reviews

Tech Radar

1. All ratings and awards referenced were independently granted by the respective publications based on their own editorial criteria and testing methodologies. Scoring systems and award definitions may vary by outlet. ︎
2. CPU and GPU specifications may vary depending on model, country, or region. ︎
3. Based on results from internal lab tests for local video playback time conducted by Samsung. Tested with results from a pre-release version of the device using inbox 65W charger under settings (1080p video playback from video files stored on the device’s local storage, player-Windows video players (Media Player, Movies & TV, Films & TV) with full screen, brightness-150 nits, wired earphone with default volume, airplane mode on, keyboard backlight off) without connection to Wi-Fi or mobile network, measuring the time until the device is discharged to 2%. Battery life varies significantly depending on settings, network environment, usage patterns and other factors. Actual charging speed may also vary depending on the actual usage, charging conditions and other factors. ︎
4. The Dynamic AMOLED 2X display used in Galaxy Book6 Pro has received the “Eye Care” certification from SGS based on its ability to drastically reduce the harmful effects of blue light. More information on this certification can be found on www.sgs.com/performance. ︎

The guest list featured more than 130 attendees, including a world-renowned freestyle skier Alex Hall, Italy’s snowboarding sensation Ian Matteoli, a Swiss snowboarder and content creator Nicolas Huber and an Italian lifestyle influencer Ludovica Frasca.

Inspired by the Korean expression “Hwaiting” — a phrase used to cheer someone on and wish them strength — the event created a space where sport, culture and Samsung Galaxy technology came together in support of the Olympic movement.

At the event, attendees participated in a range of interactive programs, including guided tours around Samsung House, listening to the heartfelt stories of fellow athletes sharing their road to the Olympics. The program also featured TeamGalaxy content captured throughout the athletes’ Olympic Games experience, before wrapping up with attendees watching live games on the big screen to cheer for their home-country teams.

Through the Hwaiting Night event, Samsung brought together athletes, influencers and creators at the heart of Milano Cortina 2026. The evening was more than a celebration. It embodied Samsung’s belief that openness creates connection, fostering shared experiences that connect people across cultures and languages — demonstrating that “Open always wins.”

“Since we introduced our first AI phone in 2024, we’ve been committed to making them easier to use so more people can benefit from AI — that’s why we decided to integrate a device agent directly into the experience,” said Won-Joon Choi, Chief Operating Officer, Mobile eXperience (MX) Business at Samsung Electronics. “To support this, we redesigned Bixby to enable more natural interactions and intuitive device control, reducing friction in everyday tasks.”

Intuitive Device Control Through Natural Conversation

Bixby allows users to control and navigate Galaxy devices using natural language, without the need for exact setting names or commands. Users don’t need to learn how device menus are structured or remember specific terms to get things done; they can simply describe what they want — or ask why something is happening on their device — in their own words. Bixby understands the intent and takes the appropriate action, reducing the time and effort required to manage everyday device settings and features.

For example, a user could say, “I don’t want the screen to time out while I’m still looking at it.” Bixby understands the request and immediately turns on the ‘Keep Screen on While Viewing’ setting — without requiring them to navigate through settings or know the feature’s exact name.

Rather than offering generic instructions, Bixby can also identify the current settings of the device and suggest various possible solutions. This reduces trial and error, helping people complete tasks more quickly, even when they are unfamiliar with the device or its features.

If a user asks, “Why is my phone screen always on when it’s inside my pocket?” Bixby will use the context of the situation and bring up relevant settings, such as Accidental Touch Protection, allowing them to turn it on directly.

Real-Time Web Search Capabilities

Bixby also supports real-time web search capabilities. Now it can access live and up-to-date information, with results appearing within Bixby’s own user interface. This means people can explore topics and get answers to questions as part of one consistent and seamless experience.² Without being redirected to a separate browser or app, users can find what they need more quickly and stay focused on the task at hand.

For instance, users can say to Bixby, “Find me hotels in Seoul that have swimming pools for kids.” Bixby processes the request and provides relevant web search results directly within its interface, allowing users to explore available options without interruption or delay.

Availability

The latest Bixby updates is available in One UI 8.5 in select markets including Germany, India, Korea, Poland, the UK and the U.S., with plans for broader expansion to follow. For more information about Bixby, visit Samsung.com.

1. Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions are recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. ︎
2. User’s consent to access location information is required when a response depends on it and is requested at the initial interaction. The data will be used solely for generating responses and will not be utilized for any other purposes. All location data will be deleted immediately after the response is provided. ︎

Each year, Samsung reimagines “Over the Horizon” with a new theme to express its brand philosophy through music. Following a traditional Korean orchestra in 2024 and a big band jazz interpretation in 2025, the 2026 edition conveys a message of sustainability through the rich harmonies of a full orchestra. Released ahead of the unveiling of the new Galaxy S series on February 25 (PST), the piece illustrates both the grandeur and delicacy of nature — portraying a harmonious coexistence between technology and the planet.

Los Angeles-based composer and pianist Eunike Tanzil is credited with the music and arrangement for the 2026 edition of “Over the Horizon.” Known for her lyrical melodies and expressive harmonies, she first drew Samsung’s attention in February 2024 with her reinterpretation of the theme on social media.

In her arrangement, Tanzil translates inspiration from nature into music. The majestic opening — led by brass and horns — evokes towering mountains, while smooth legato strings in the middle section recall the calm sea. She also incorporates the angklung, a traditional Indonesian instrument, into the Western orchestral setting to create a distinctive harmony. Reflecting on this creative decision, she said, “Blending instruments with different identities was an enjoyable challenge and became a meaningful chapter in my musical journey.”

“Over the Horizon 2026” was recorded at Abbey Road Studios in London. The Royal Philharmonic Orchestra performed the piece, adding depth and resonance to the melody. Producer and engineer Jonathan Allen used Dolby Atmos technology to create an immersive listening experience, while careful microphone placement enhanced the natural sense of space.

Watch the “Over the Horizon 2026” videos below to see its message of sustainability brought to life.

That’s the next evolution of the Galaxy camera: an end-to-end experience with the brightest Galaxy camera system ever as the foundation.

Mobile cameras are moving beyond capture, as the latest Galaxy AI unifies advanced creative capabilities for capturing, editing and sharing in one intuitive platform. The result is a seamless experience and a more fluid creative process — eliminating the need to switch between apps or navigate complex tools, so creativity feels faster, simpler and more natural.

At the core of this evolution is the belief that creativity should not be limited by technical skill or experience. From shooting to editing, the Galaxy camera has quietly redefined what’s possible. Now anyone can create cinematic videos, track stars across the night sky or capture richly detailed photos, even in low light. And with natural, multimodal input, editing becomes as simple as describing what you have in mind in just a few words.

Stay tuned for the easiest and most user-friendly Galaxy camera experience yet, unveiling next week at Galaxy Unpacked February 2026.

The Opening Ceremony offered an early glimpse of that innovation, with Galaxy S25 Ultra devices integrated into the live broadcast, delivering dynamic perspectives alongside traditional broadcast cameras. On the podium, medalists captured their victories through the Victory Selfie shot on the Galaxy Z Flip7 Olympic Edition — an authentic moment that has become an iconic part of the medal-winning experience.

But connection extends far beyond the spotlight. From athletes mingling in the Olympic Village to volunteers guiding visitors through unfamiliar cities, Samsung’s mobile technology is supporting the everyday interactions that define Milano Cortina 2026.

Turning Language Barriers Into Moments of Connection

To support seamless communication across venues — including remote mountain locations — Samsung equipped volunteers with Galaxy devices featuring Galaxy AI-powered, on-device Interpreter.

For Emmanuel Mantilla Jr., a volunteer from the Philippines supporting National Olympic Committees in the Olympic Village, language differences once meant hesitation.

Mantilla believes the Olympic Games are “like another universal language,” bringing people from different cultures together in shared moments.

“English is widely spoken, but not everyone feels confident using it,” Mantilla said. “Before, I would hesitate. I would look for someone else who spoke their language and wait for that person to assist.”

Now Interpreter has changed his approach. “Instead of waiting silently, I approach them directly and ask how I can help. The confidence is there now.”

Mantilla recalls one memorable moment during his volunteer work. At a tram stop, a spectator asked for directions to the ice hockey arena — a venue outside Mantilla’s assignment.

“It wasn’t even my venue,” Mantilla recalled. “The person had difficulty speaking English. So, I used the Interpreter to explain which tram to take and how to transfer to the shuttle going to the arena. Before, I might have tried to find someone else to help. Now, I can assist immediately.”

Athletes Connecting Beyond Nationality

Inside the Olympic Village, athletes from around the world are experiencing similar benefits.

Xaverri Williams, representing Trinidad and Tobago in bobsleigh, says the Interpreter feature makes it easier to communicate with athletes outside his delegation.

“The translation feature is especially helpful in understanding people who don’t speak English fluently,” he said. “Having something that helps bridge that gap makes communication much easier and smoother.”

Spanish figure skater Tomas Guarino Sabate added that even small misunderstandings can interrupt connection.

“Most people speak English,” he said. “But there are definitely moments when someone isn’t as comfortable, or when you don’t know the right word yourself. Having a tool that allows live translation can be really useful in those situations.”

For Team Samsung Galaxy athlete Daniel Grassl of Italy, mobile technology enhances both athlete-to-athlete interaction and fan engagement. “It allows you to express how you feel and share your day,” he said.

Connecting Beyond the Village

Samsung’s activation across Milano Cortina 2026 continues to connect fans and athletes alike.

Around the cities, Galaxy Charging Stations allow spectators to recharge their devices and stay connected to the action, ensuring they can share moments in real time with family and friends.

Meanwhile, the Samsung Victory Truck is traveling across Milan, Bormio and Livigno, bringing immersive Olympic Games mobile technology experiences directly to fans. Visitors can take photos with AR mascots Tina and Milo and download images via QR code, returning home with a digital keepsake from the Olympic Winter Games.

Connecting Every Moment

As Milano Cortina 2026 continues, Samsung’s innovation is helping ensure that language, geography and distance do not stand in the way of shared experience — connecting athletes and fans in every moment and ensuring the Olympic Winter Games spirit travels further.

Ahead of Galaxy Unpacked on Feb. 25, Samsung gives audiences around the world an early look at how Galaxy AI brings creative vision into frame.

Starting Feb. 11, Samsung’s 3D video billboards will appear on 17 global landmarks in major cities including Ho Chi Minh, London, Los Angeles, Seoul and Tokyo, showcasing the scale of Galaxy AI.

Galaxy Unpacked will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 10 a.m. PT, 1 p.m. EST, 6 p.m. GMT and 7 p.m. CET.

For more teasers and updates ahead of the event, make sure to visit news.samsung.com/global.

Locations for the 3D video billboards:

• LA, The Moxy
• London, Piccadilly
• London, Outernet Now Vista
• Warsaw, Marriott
• Jeddah, King’s Tower
• Hong Kong, Entertainment Building
• Chengdu, Tai Koo Li
• Shanghai, Paramount
• Taipei, Light Corner
• Melbourne, Emporium
• Bangkok, The Panoramix CTW
• Ho Chi Minh, Sunwah Tower
• Kuala Lumpur, Elite Pavilion
• Tokyo, Omotesando
• Tokyo, Shibuya Station Front
• Seoul, K-POP Live at Coex
• Seoul, KT square

Designed to support everyday tasks, Galaxy A07 5G brings practical AI-powered features to more people. With a simple press of the side button, users can easily activate Gemini, which navigates complex tasks across native Galaxy and select third-party apps to support faster, more intuitive interactions. Gemini Live also lets users ask questions and receive insights on a wide range of topics, while Circle to Search makes it easy to learn more about anything on their device’s screen — including images, music and text.

Alongside new AI capabilities, the Galaxy A07 5G delivers meaningful upgrades designed to enhance everyday performance and usability:

• Upgraded Battery: Powered by a 6,000mAh³ battery,⁴ Galaxy A07 5G has a 120% larger capacity compared to the previous generation, allowing users to stay connected and enjoy extended video playback time on the go.
• Immersive Display: The 6.7-inch⁵ edge-to-edge display combined with a 120Hz⁶ refresh rate enables smoother transitions and refined visuals. Plus, High Brightness Mode boosts peak brightness up to 800 nits⁷ and automatically adapts to lighting conditions, ensuring the screen remains clear and easy to view even outdoors.
• Designed for Resilience: For day-to-day durability, Galaxy A07 5G boasts IP54 dust and water resistance,⁸ as well as a glass-fiber-reinforced polymer back panel that helps protect against cracks.⁹
• Iconic Camera: 50MP¹⁰ wide and 2MP depth dual rear cameras deliver sharp, vivid photos in any condition, while the 8MP front camera enhances clarity by capturing precise details.¹¹
• Extended Software Support: Offering up to six generations of OS upgrades and six years of security updates,¹² Galaxy A07 5G ensures long-term use and protection. Samsung Knox Vault also provides an extra layer of device safety, along with features like Theft Protection and Auto Blocker, built for security, transparency and user choice.

Availability

The new Galaxy A07 5G will be available in select regions starting Jan. 30 in three color options: Black, Light Violet and Light Green.¹³

1. Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account. ︎
2. Circle to Search is a trademark of Google LLC. Service availability may vary by country, language and device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed. ︎
3. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
4. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 5,830 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Actual battery life may vary depending on network environment, usage patterns and other factors. Charging speed may vary depending on charging conditions and other factors. Use of the original Samsung data cable is recommended. ︎
5. Measured diagonally, the screen size is 6.7 inches in the full rectangle and 6.6 inches accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cutout. ︎
6. In a multi-window environment, Galaxy A07 5G will be limited to 60 Hz. ︎
7. HBM 800 nits is the peak value for HBM. The typical brightness value is 650 nits. ︎
8. Galaxy A07 5G is rated as IP54. Based on lab test conditions, the device is sprayed by 10 liters of fresh water per minute for 5 minutes at all angles. Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time due to normal wear and tear. ︎
9. Glass-fiber-reinforced polymer: a material that is thinner and has greater strength compared to the Glastic used in the previous Galaxy A06 5G and is lightweight thanks to the Direct CMF method. ︎
10. 50 MP resolution is available on Galaxy A07 5G’s rear wide camera only. ︎
11. Results may vary depending on shooting conditions including multiple subjects, being out-of-focus shots or moving subjects. ︎
12. The OS upgrade and security update policies specified are subject to change. Availability and timing of Android OS upgrades and security updates may vary by device model and market. ︎
13. Color availability may vary depending on country or carrier. ︎

On February 25, Samsung Electronics will host Galaxy Unpacked in San Francisco. Join us as we unveil Samsung’s newest Galaxy innovations — marking a new phase in the era of AI as intelligence becomes truly personal and adaptive. The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 10 a.m. PT, 1 p.m. EST, 6 p.m. GMT and 7 p.m. CET.

Stay tuned and make sure to register at samsung.com/unpacked to get all upcoming teasers, trailers, updates and access to exclusive benefits ahead of Galaxy Unpacked February 2026.

On the Olympic podium, that instinct comes into focus. After years of preparation and competition, athletes stand side by side in a moment that is emotional, unfiltered and deeply human; one they want to remember as themselves and share with the people who supported them along the way.

That insight led Samsung to introduce Victory Selfie as part of official medal ceremony programming, bringing the most natural and authentic way athletes capture their lives onto the podium. Shaped by athletes themselves, it has become an iconic part of the medal-winning experience.

Now, at Milano Cortina 2026, Victory Selfie enters its next chapter, powered by the Galaxy Z Flip7 Olympic Edition.

Not only is it making its Olympic Winter Games debut, it also is expanding beyond individual and pair podium moments to capture shared victory — allowing full teams to celebrate side by side, just as they trained, competed and earned their medals together.

Since its inception at Paris 2024, Victory Selfie has helped this once-in-a-lifetime Olympic moment feel closer and more personal. Nearly 300 Victory Selfies were taken with the Galaxy Z Flip6 Olympic Edition in Paris, capturing the vibrant, diverse personalities of the athletes on the podium.

From spectators seeing the moment captured live to athletes sharing their Victory Selfie image with family, fans and followers around the world, Samsung is helping reinforce the podium as a cultural stage — where sport, self-expression and shared victory come together and where an iconic moment continues to grow beyond the Olympic Winter Games.

Athletes commemorated these once-in-a-lifetime moments of the Opening Ceremony with their Samsung Galaxy Z Flip7 Olympic Edition devices. From their first walk-in amid the thunderous roar of the crowd to celebrations with teammates, these special memories from the Parade of Nations were shared from the world’s stage through a closer, more personal view.

As a Worldwide Olympic and Paralympic Partner, Samsung also collaborated with Olympic Broadcasting Services (OBS) to embed 26 Galaxy S25 Ultra devices across the stadium — from the spectator stands to the very heart of the athlete entrance tunnels — capturing new views alongside conventional broadcast equipment.

From the Opening Ceremony to the stories unfolding behind the scenes, Samsung continues to use mobile innovation to connect athletes and fans in every moment — innovating how we celebrate the Olympic Winter Games.

Take a look at some of the highlights here: