From July 22 to 24, Samsung Electronics brought together 51 Samsung Members Stars from 17 countries for Galaxy Community Connect July 2026 in London. Samsung Members Stars are highly engaged Galaxy users who consistently create high-quality content and actively contribute to the Samsung Members platform.

Participants attended Galaxy Unpacked July 2026 and explored various parts of London through a cultural tour, where they got hands-on experience with the newly unveiled Galaxy Z series and Galaxy Watch9. Samsung Newsroom highlights the features Samsung Members Stars picked as their favorites in the infographic below.

Samsung Electronics’ new Galaxy Watch Ultra2 and Galaxy Watch9 support healthier lifestyles with advanced fitness tracking and everyday wellness features. Galaxy Watch Ultra2 helps runners maintain their pace in different environments with Trail Run, while Galaxy Watch9 provides personalized health insights through continuous health monitoring.

Samsung Newsroom explores how Galaxy Watch Ultra2 and Galaxy Watch9 expand the digital health experience through the two videos below.

A Smarter Running Partner

A 24/7 Health Companion

Strong early demand reflects growing excitement for Samsung’s latest Galaxy Z series, with pre-orders for the new lineup having increased by more than 30% compared with the previous generation. Graphite was the most popular color overall for Galaxy Z Fold8 Ultra and Galaxy Z Fold8, while Pink led pre-orders for Galaxy Z Flip8. Among Samsung.com pre-order customers aged 15 to 34, exclusive colors Green Shadow, Pistachio and Mint emerged as the top choices for Galaxy Z Fold8 Ultra, Fold8 and Flip8, respectively.

The New Galaxy Z Series: Three Distinct Foldable Experiences

Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy Z Fold8 introduces a fresh form factor built around the way people explore, discover and immerse themselves in their favorite content. Its display ratios are designed to move naturally with users throughout the day – from quick interactions like messaging, browsing and short-form video on the wider cover screen to more immersive viewing, reading and gaming on the 4:3 main display. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one workspace to collect, organize and develop their ideas. At just 201 g, it is Samsung’s lightest Galaxy Z Fold yet, while Samsung’s new Flex Titanium technology helps support a slimmer display structure with lasting durability and reduced crease visibility over time.

Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, combining a larger workspace with an upgraded camera system and performance built for demanding creative workflows. Its expansive 8-inch main display opens up more room for multitasking, while Now Nudge¹ helps users move from conversation to action by suggesting relevant next steps across supported apps.

The 200 MP main camera now supports High Dynamic Range (HDR) in 200 MP mode for richer detail, color and clarity. A new 50 MP ultra-wide camera adds greater flexibility for wider scenes and macro shots, helping users capture more from one device. Across Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, Dual Recording captures both the action and the user’s reaction, while My FanCam² automatically tracks and reframes a selected subject.

Galaxy Z Fold8 Ultra also features a 5,000 mAh battery,³ 45 W fast charging and an expanded graphite cooling structure – all in Galaxy’s slimmest Z Fold design yet, measuring just 4.1 mm when unfolded and weighing 215 g.

Galaxy Z Flip8, Samsung’s sleekest Flip ever released, is built for expression and quick interaction on the go. Its reimagined FlexWindow brings apps, insights, actions and assistance directly to the cover screen. Now Brief⁴ surfaces personalized information based on users’ schedules, routines and interests. Users can also access Gemini from the FlexWindow through side-key activation or natural voice requests, making it easier to complete connected actions on the go. Galaxy Z Flip8 further enhances Samsung’s signature Flip camera experience with a 50 MP camera, ProVisual Engine and FlexCam experiences that make it easier to capture, preview and share polished photos and videos from flexible angles.

Galaxy Watch Ultra2 and Galaxy Watch9: Effortless Health Management From the Wrist

Galaxy Watch Ultra2 and Galaxy Watch9 extend the Galaxy experience to the wrist, helping users turn daily health data into more meaningful, actionable guidance through effortless everyday wear. Both devices are powered by the Snapdragon Wear® Elite Platform and are designed to support continuous health tracking with improved performance, comfort and battery life.

Galaxy Watch Ultra2 is built for outdoor adventures and high-performance users who need long-lasting endurance, reliable durability and precise tracking. Available in a 47 mm size, it features an 800 mAh battery,⁵ a display with up to 5,000 nits of brightness, shock-resistant titanium casing and dedicated tracking modes for outdoor sports, including Trail Run.⁶ It is also rated IP69K and 10 ATM and certified to EN 13319.⁷

Galaxy Watch9 is designed as an everyday health companion for wellness-conscious users who want to build healthier habits through continuous activity and sleep tracking. Available in 40 mm and 44 mm sizes, Galaxy Watch9 features a lightweight aluminum casing, a comfortable design for 24/7 wear, a display with up to 3,000 nits of brightness and health features such as Vitals,⁸ Heart Health Score,⁹ Daily Cardio Load,¹⁰ Fitness Index¹¹ and Hearing.

Together with the new Galaxy Z series, Galaxy Watch Ultra2 and Galaxy Watch9 expand Samsung’s AI ecosystem, bringing connected companion experiences across phone and wrist.

Availability

Starting August 7, Galaxy Z Fold8 Ultra, Fold8 and Flip8 will be available through carriers, retailers, Samsung.com and Samsung Experience Stores in 106 markets worldwide.

Customers purchasing a new Galaxy Z series device will receive a six-month trial of Google AI Pro, including 5 TB of cloud storage, valued at US$119.94. With expanded access to Google’s AI models, users can enhance productivity and creativity on their foldable devices.¹²

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current device and wirelessly transfer data without downloading an additional app. Smart Switch can also transfer more types of data, including passwords and passkeys, call history, accessibility settings and eSIM information, helping reduce the time needed to set up a new device. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.¹³

Galaxy Watch Ultra2 and Galaxy Watch9 will also be available through carriers, retailers, Samsung.com and Samsung Experience Stores in 106 markets worldwide starting Aug. 7.

Galaxy Z Fold8 Ultra, Fold8, and Flip8 are available in a range of colors, including Violet Shadow, Lavender and Pink, respectively — with additional options available exclusively on Samsung.com. Galaxy Watch Ultra2 is available in 47 mm, while Watch9 is offered in 40 mm and 44 mm. Color, size, connectivity option, model and availability may vary by market, carrier, or retailer.

Galaxy Watch Ultra2 and Galaxy Watch9 users can access exclusive subscription trial benefits, including a 60-day Strava trial valued at US$23.98 and a two-month iFIT trial valued at US$19.98.¹⁴ Together, these benefits help users track workouts from the wrist and extend their fitness experiences through partner apps. Terms, eligibility and availability may vary by market.

To give users peace of mind after upgrading, Samsung Care+ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad. With One UI 9, the new Warranty and care section in Settings also gives users a clear view of their enrollment status, coverage details and warranty expiration in one place, with options to run self-diagnostics and access repair support. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost.¹⁵

For more information about Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch Ultra2 and Galaxy Watch9, please visit Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

1. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps such as Google Messages, Google Chat. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
2. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
3. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra. ︎
4. Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. ︎
5. Typical value tested under third party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Typical capacity is 800 mAh (35 % increase compared to previous Galaxy Watch Ultra). Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
6. Trail running is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra 2. ︎
7. Galaxy Watch Ultra2 has a water resistance rating of 100 meters according to the ISO22810 standard. The test was conducted in 5 % salt water and 4 ppm chlorine water. Galaxy Watch Ultra2 is also water resistant with an IPX8 rating based on the lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes and an IPX9K rating based on the lab test conditions for water resistance against powerful water jets. Galaxy Watch Ultra2 has obtained EN13319, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain condition. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use. Refer to the user manual for further information, including care/use instructions. Galaxy Watch Ultra2 is dust resistant with an IP6X rating based on the lab test conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust resistance may vary by actual usage conditions. ︎
8. Vitals is for wellness only, not for the diagnosis or treatment of any medical condition. If you’re concerned about your health, be sure to see a medical professional. Vitals requires sleep data of at least 7 nights, Vitals available on Android phones (Android 10 or above) and requires the Samsung Health app(v.7.00 or above). Samsung account login required. To use Vitals, it is necessary to wear a Galaxy Watch or Galaxy Ring while sleeping. ︎
9. Available on upcoming Galaxy Watch with One UI 9. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including awake and asleep). The Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. ︎
10. Daily Cardio Load is available on Android phones (Android 11 or above), and requires the Samsung Health app (v7.0 or above) and One UI Watch 9.0 or above. Samsung account login required. Service only available on Galaxy Watch7 or above. To use the feature, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress. ︎
11. Fitness Index is available on Android phones (Android 11 or later), and requires the Samsung Health app (version 7.0 or later) and One UI Watch 9.0 or above. Samsung account login is required. This service is only available on Galaxy Watch7 or above. To use the features, BIA and VO2Max each need to be measured at least once, along with 2 days of activity records and step count data. ︎
12. The stated US$119.94 value is based on the U.S. monthly subscription price of US$19.99 for six months. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to the terms for Google One, AI Credits and offers. Offer ends August 1, 2027 at 11:59 p.m. PT. Available only to users aged 18 or older. Unless canceled earlier, Google One will charge US$19.99 per month after the trial ends. Cancel anytime. Return of the purchased device may result in cancellation of the subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial. ︎
13. Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support. ︎
14. Free trial offers are available to eligible users only and may require registration of a valid payment method. After the 60-day Strava trial period, the Strava subscription will automatically renew at the applicable subscription price unless canceled at least 24 hours before the renewal date. Users can check the renewal date and price and manage or cancel their subscription through the Strava subscription settings or the platform used to activate the subscription. For iFIT, renewal, pricing, payment and cancellation terms may vary by market and subscription platform and will be presented to users at the time of enrollment. Terms, eligibility, benefits and availability may vary by market and partner. Please review the applicable partner terms before activating an offer. ︎
15. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎

From foldables to smartwatches, Samsung’s latest Galaxy devices take different forms but share the same design philosophy — comfort.

Samsung Newsroom spoke with Hubert Lee, Executive Vice President and Head of the Design Team, Mobile eXperience (MX) Business at Samsung Electronics, to hear how this approach shaped the new lineup.

Q. What were the key design considerations for this year’s Galaxy foldable lineup?

Today’s Galaxy devices are faster and more powerful than ever. We considered how we could go one step further to deliver a more natural and comfortable experience.

Slimness and lightness are essential to creating a comfortable user experience, since they influence how naturally a device opens, how comfortable it feels in the hand and how easily it fits into everyday life. That is why we consider not only the product itself, but also every moment of the user experience it creates.

From an aesthetic perspective, we applied the concept of “Emotive Geometry.” This design approach brings human warmth to Galaxy’s simple, refined forms, creating a balanced design that goes beyond powerful performance to connect with users on an emotional level.

Q. What drove the expansion of the Galaxy Z series portfolio?

Across seven generations of foldable innovation, we’ve gained a deeper understanding of how people use their devices. As user expectations for foldables have become more diverse, we have also recognized that no single foldable can meet every need – One size does not fit all.

Some users prioritize productivity and multitasking, while others value portability. Based on these insights, we expanded the Galaxy Z series lineup so each device could better serve different priorities.

Q. Galaxy Z Fold8 Ultra is the slimmest Galaxy Z Fold yet. What shaped its exceptionally slim design?

The design concept behind the newest Galaxy Z series is “Emotive Slim” — an approach that focuses not only on reducing thickness, but also on how slim it looks and feels in everyday use.

We applied a gentle slope to the frame to make the foldable easier to open and created a more curved outer silhouette for a softer, more comfortable grip. We also minimized the flat side profile to create a visually slimmer appearance.

Q. Why was a passport chosen as the design inspiration for the new Galaxy Z Fold8?

The classic passport is designed to be easy to carry, hold with one hand and read at a glance. Those same ergonomic principles shaped Galaxy Z Fold8, extending our focus on comfort throughout the device’s overall layout.

When folded, it features a 16:10 aspect ratio optimized for one-handed use. Unfolded, it becomes a more immersive 4:3 display with balanced symmetry.

Q. How were these colors chosen for the new Galaxy Z series?

Each color was chosen to reflect the lifestyle of the people each device is designed for. Violet Shadow gives Galaxy Z Fold8 Ultra a chic, sophisticated look, while Lavender brings freshness and softness to Galaxy Z Fold8. Pink adds vibrant, playful energy to Galaxy Z Flip8. Cream and Graphite round out the palette with timeless versatility.

Q. How did Samsung refine the design of Galaxy Watch Ultra2 and Galaxy Watch9?

If a smartphone lives in the hand, a smartwatch delivers its greatest value when it’s comfortable enough to wear every day. That’s why our approach to the new Galaxy Watch series focused on refinement rather than reinvention, preserving our core design while enhancing the details that matter most.

At the center of Galaxy Watch is the cushion design. More than a shape, it defines the watch’s identity by balancing presence with softness and precision with comfort. For Galaxy Watch Ultra2, we brought the screen, bezel and cushion body into a seamless form, creating a cleaner profile and a more premium look. We also carefully refined the spacing and tactile separation between the buttons, making each one easier to distinguish by touch and enabling precise control without looking at the screen.

Q. How have the bands on Galaxy Watch Ultra2 and Galaxy Watch9 changed?

Bands play a critical role in wearability. For this generation, we made them lighter, thinner and more breathable with a new air pocket structure.

Because every wrist is different, we used computational design to validate comfort and fit using more than one hundred million real-user wrist data and ten thousand of simulations. We refined the balance between the watch body and band for greater stability on the wrist, while expanded band options give users more ways to express their personal style.

Q. What design philosophy ties this year’s Galaxy devices together?

In an era shaped by AI-driven change, human-centered values are more important than ever. Design shouldn’t only be seen — it should also be felt. For design to feel truly human, it must begin with a deep understanding of how people live, work and interact with technology every day. That belief has guided our approach to designing foldables and smartwatches.

Built on decades of expertise in mobile engineering, hardware design and product craftsmanship, intelligent eyewear combines true wearability with mobile AI experiences and seamless connectivity within the Galaxy ecosystem.

Samsung Newsroom spoke with James Choi, Executive Vice President and Head of XR R&D Team, Mobile eXperience (MX) Business at Samsung Electronics, to learn about the development of intelligent eyewear, the engineering behind its design and Samsung’s long-term vision for the AI glasses category.

Q. Why is Samsung introducing intelligent eyewear now and why does it believe AI glasses will become the next interface for mobile AI?

AI glasses will only become mainstream if people genuinely want to wear them every day. Achieving this level of wearability requires more than advanced AI — it also demands deep engineering expertise, mobile technologies and an understanding of how people use technology in their daily lives. Drawing on decades of mobile leadership, Samsung is well positioned to bring these elements together and help move the category forward.

AI glasses understand what users see, hear and experience around them and enable more natural, contextual and seamless interactions, bringing AI closer to the moments that matter in everyday life. Our goal is not to replace the mobile phone but to create AI glasses that help people use their phones less, while getting more value from the mobile experiences they rely on. Samsung is laying the foundation for this vision through the new intelligent eyewear, extending mobile AI beyond the screen.

Q. What are the biggest engineering priorities when developing AI glasses?

The journey began with Galaxy XR. Through our experience developing it, we learned how to design technology that people can comfortably wear on their faces. We applied those insights to intelligent eyewear, focusing every engineering decision on comfort, fit and everyday use.

Wearability isn’t simply a design challenge — it’s an engineering one. When it comes to eyewear, even a tenth of a millimeter matters. That is why we took a holistic approach, carefully considering weight, materials, thermal management and battery efficiency.

Designed to be slim and light, intelligent eyewear incorporates patented slim hinges, advanced thin-wall molding, lightweight materials and optimized hardware components. Its hinge structure prevents corrosion and withstands the demands of everyday wear, while the patented temple architecture improves structural rigidity. Thermal graphite material on the left side of the glasses also helps prevent heat generated by the AP (Application Processor) from transferring to the user’s face.

Because every face is different, we used computational design and worked closely with our eyewear partners to refine the fit across key contact points including the forehead, cheekbones and behind the ears. We also balanced the weight across both sides of the frame, so users can barely notice any difference.

Samsung has filed around 200 patent applications in this category, reflecting its long-term investment in intelligent eyewear. Ultimately, all that engineering is designed to disappear into the experience, making the glasses feel as natural as an ordinary pair.

Q. How did you ensure intelligent eyewear was resilient enough for everyday use?

Users expect Samsung-quality products, regardless of form factor. We applied the manufacturing expertise and rigorous verification standards developed over decades of Galaxy device innovation, while introducing additional testing tailored to intelligent eyewear.

Because it is worn directly on the face, intelligent eyewear had to meet the standards of both mobile devices and eyewear — and go beyond them. It underwent extensive durability, environmental and safety testing, including exposure to high temperatures, humidity, sunscreen, cosmetics and sweat, as well as folding and hinge expansion tests.

Despite the extensive engineering packed into its slim and lightweight design, intelligent eyewear delivers uncompromising performance, including strong battery life. Through hardware and software optimization, intelligent eyewear provides up to nine hours of active use on a single charge, even during demanding experiences such as Gemini and video recording. The charging case enables more than seven full recharges for extended multi-day use.²

Q. Why do you see intelligent eyewear as a new entry point for mobile AI?

Intelligent eyewear introduces a more natural and intuitive way to experience mobile AI. Its ability to understand what users see, hear and experience around them enables more personalized, contextual support in the moment.

With a high-quality camera, microphones and speakers integrated into its frame, intelligent eyewear responds through natural conversation, while reducing the need for users to stop and reach for a phone.

From real-time guidance and live translation to line-of-sight capture and context-aware assistance, these experiences are designed to help users access mobile AI while staying present in what they are doing.³

Q. How does intelligent eyewear fit within the broader Galaxy ecosystem?

Intelligent eyewear is designed to work as a companion device to Galaxy phones and other Galaxy wearables, extending mobile AI beyond the screen through more personalized experiences. Users can access apps and services they already rely on — from Samsung and Google apps to third-party content — through a natural, hands-free interface.

For example, they can start recording hands-free with intelligent eyewear, preview what they have captured on Now Bar and then access it in Galaxy Gallery on their phone.⁴ Through split computing, processing is distributed between intelligent eyewear and the connected Galaxy phone, helping optimize performance.

Intelligent eyewear also works with Galaxy Watch and Galaxy Buds. Users can manage the device directly from their wrist through the Galaxy Watch screen or with intuitive gestures.⁵ When Galaxy Buds are connected, they can switch audio without interrupting the experience.

Q. How did you integrate privacy and trust into the design of intelligent eyewear?

As AI becomes more personal and integrated into everyday life, trust becomes even more important. That’s why privacy was built into intelligent eyewear from the beginning, with safeguards designed to protect users and those around them.

A bystander-facing LED indicator and an inner LED clearly show when recording is active. Wear detection automatically disables recording when the glasses are removed, while a thwart detection feature disables recording if the external LED indicator is blocked.

Users can also manage privacy and personalization settings through connected Galaxy phones. Their audio, video and screen-sharing data are not used to train AI models.

Samsung will continue to enhance its privacy features to give users greater transparency and control.

Q. What does intelligent eyewear represent for Samsung’s long-term vision?

Samsung has a long history of helping define new product categories — including foldables — and setting the standards consumers have come to expect from them. Intelligent eyewear is the next step in its vision to make AI more wearable, personal and seamlessly integrated into everyday life, but it is still only the beginning. With this first generation, Samsung aims to establish a new best-in-class benchmark for the emerging category and continue advancing it with each generation.

1. Availability may vary depending on market. All functionalities, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability and capabilities of the product are subject to change without notice. ︎
2. Battery life varies by network environment, features and apps used, device settings, the number of times charged and many other factors. ︎
3. Feature availability may require a network connection, compatible Galaxy device or supported app. Translation and navigation-related experiences may vary by language, region, app, service provider and network environment. Contextual and history-based experiences may require user permission, supported apps and compatible services. ︎
4. Live visual sharing and recording features may vary by app, service, market and applicable laws or consent requirements. ︎
5. Gesture interactions are only provided through Galaxy Watch9. ︎

Samsung Electronics’ new Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 expand everyday experiences even further. Combining agentic AI with the versatility of the foldable form factor, the new Galaxy Z series offers a more immersive and intuitive experience.

Samsung Newsroom explores how the new Galaxy Z series transforms everyday experiences through the four videos below.

Agentic AI: Intelligence for Every Moment  

All-New Form Factor: Optimized for Immersion

AI-Powered Camera: Effortless Shooting and Editing

FlexCam: Folded and Ready

Across seven generations, Samsung has helped define the foldable category through advances in display technology, hinge engineering and materials innovation — all driven by a deep understanding of how people use their devices.

To hear how those insights guided the engineering behind Samsung’s latest foldables, Samsung Newsroom sat down with Sunghoon Moon, Executive Vice President and Senior Executive of Mobile R&D Office – Hardware, Mobile eXperience (MX) Business at Samsung Electronics.

Q. How have seven generations of user insights shaped Samsung’s approach to the latest Galaxy Z series?

From the beginning, we saw foldables as an opportunity to redefine how people interact with their smartphones — not simply as a new form factor. Through seven generations, we’ve learned how people open, carry, unfold and rely on their devices. Those insights have shaped our engineering priorities and guided each new generation of the Galaxy Z series.

Over time, three priorities became clear: larger, more immersive displays; thinner and lighter devices without compromising durability; and ultra performance while preserving the unique advantages of the foldable form factor. Delivering all three became the defining engineering challenge behind the latest Galaxy Z series.

Q. Samsung describes foldable innovation as engineering one connected system. What does that mean in practice?

With foldables, every component is interconnected. Making a device thinner, for example, means redesigning the display, hinge, battery, thermal system and internal architecture together. Rather than optimizing individual parts separately, we engineer the entire device as one connected system. This end-to-end engineering philosophy extends from materials and component design to manufacturing, validation and the final product experience — allowing engineering advancements to become improvements people experience every day.

Q. The new Galaxy Z series introduces Flex Titanium technology. What engineering challenges did it solve?

Our goal was to make foldables thinner and lighter without compromising durability or the viewing experience. That required us to rework the display support structure protecting the ultra-thin OLED panel while preserving the flexibility needed for repeated folding.

Used in demanding industries such as aerospace, titanium offered the strength and resistance against permanent deformation essential for a foldable display. But selecting the material was only the beginning. The real challenge was developing the processing, structural design and manufacturing expertise needed to make titanium suitable for repeated folding.

Flex Titanium combines two titanium-based elements. The titanium plate beneath the display serves as the primary structural support, helping absorb pressure and impacts from both the front and rear of the device. A precision-engineered lattice structure — created through a hybrid manufacturing process — allows the plate to remain flexible while maintaining structural strength. Beneath the display panel, the titanium-alloy film provides the strength, flexibility and elastic recovery needed to support repeated everyday folding, even at a thickness of just tens of micrometers — roughly one-third the thickness of a human hair.

Together, these innovations strengthened the display support structure while reducing display module thickness by 10%, creating additional space for the battery, thermal system and camera. For users, that translates into a thinner, lighter device with a flatter display and reduced crease visibility.

Q. How did Samsung reinvent the battery system for the latest Galaxy Z series?

Users expect longer battery life, faster charging and a thinner foldable — without compromising safety, stability or long-term reliability. Meeting those expectations required reengineering the battery system, not simply increasing battery capacity.

We introduced a silicon-carbon anode to improve energy density, but the innovation extends beyond the anode. Because silicon-carbon materials are more reactive, maintaining long-term stability under high-voltage conditions meant optimizing the entire battery system. Improvements to the display structure also created additional internal space, allowing us to redesign the battery system while preserving a slimmer form factor. As a result, Galaxy Z Fold8 Ultra features a 5,000 mAh battery.

The same philosophy shaped charging. Rather than applying a single solution across the lineup, we developed charging architectures tailored to each foldable form factor. Galaxy Z Fold8 Ultra and Galaxy Z Fold8 use a dual-path charging architecture that helps distribute power more efficiently across the battery system, enabling faster, more stable and reliable charging while improving heat management. This supports 45 W fast charging, enabling Galaxy Z Fold8 Ultra to reach a 67% charge in 30 minutes. For Galaxy Z Flip8, the charging architecture was separately optimized for the unique spatial and thermal requirements of its compact form factor.

Q. To ensure foldables can withstand years of everyday use, how does Samsung validate durability before bringing a device to market?

For us, durability isn’t just about design — it must be proven through testing. We validated the complete foldable system under conditions that reflect how people use their devices. The latest Galaxy Z series was subjected to more than 100 reliability validation tests covering real-world conditions including drops, repeated folding, pressure, moisture and debris. Our goal was to understand how the complete device performs in everyday use, identify potential issues before they reach customers and build foldables people can trust.

Q. Looking back at the entire development process, how would you describe Samsung’s approach behind the Galaxy Z series?

Everything starts with the user. Over seven generations, we’ve transformed user insights into innovations in materials, components and the overall device experience. That philosophy continues to guide the Galaxy Z series — delivering foldables that are thinner, more durable, more capable and more intuitive year after year.

On July 22, Samsung Electronics hosted Galaxy Unpacked July 2026 at Old Billingsgate in London — unveiling its next-generation foldables with agentic AI.

Alongside Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, Samsung introduced Galaxy Watch Ultra2 and Galaxy Watch9 with more advanced health features, as well as intelligent eyewear. Through a user-centered Galaxy ecosystem powered by AI, the company outlined its vision for delivering meaningful everyday experiences.

Samsung Newsroom recaps key moments from Galaxy Unpacked July 2026.

To explore that vision, Samsung hosted a Health Forum panel, “Rewriting the Rules of Preventive Health.” Moderated by Dr. Hon Pak, Senior Vice President and Head of the Digital Health Team, Mobile eXperience (MX) Business at Samsung Electronics, the session brought together leaders across nutrition, fitness, clinical research and AI to examine how technology can close the gap between knowing and doing in everyday health.

The Paradox — and the “Missing Miles” of Health

Opening the discussion, Dr. Pak described a paradox at the heart of modern health: innovation and technology today has been transformational and accelerating, yet chronic disease continues to rise around the world.

“We live in the most measured era in human history — billions of people track their sleep, their stress, their heart rate every single day. And yet chronic disease keeps rising. More data, it turns out, hasn’t resulted in better health.”

He framed the disconnect as two “missing miles.” The first mile is detection and monitoring: much of what shapes our health happens outside the clinic and until recently, continuous monitoring was neither available nor connected to the physician. The last mile is action: even after a diagnosis and a care plan, it is the individual who has to act day after day — and life is busy and change is hard.

Samsung, Dr. Pak argued, is uniquely positioned to close both gaps. With technology that stays with people throughout their daily lives — across wearables, mobile phones and a connected ecosystem — Samsung can understand not just raw biometric numbers, but the context behind them.

“We don’t just see a number — we see what’s around it: whether this is a moment you’re ready to change something or a moment you need a bit of support. Being there, at the point where personal decisions actually get made, is hard for a hospital or any other company to measure or act upon.”

But no single company can do this alone. That, he said, is why Samsung is building Connected Care together with partners — closing the first and last mile to scale prevention, with AI as the enabler across both. He introduced the three focus areas that would structure the conversation: everyday behavior, clinical credibility and privacy and advanced AI and research.

Everyday Behavior: Closing the Last Mile at the Dinner Table and the Gym

Diet and exercise are two of the biggest levers on long-term health — and two of the most within our control. They are also, Dr. Pak noted, where the gap between knowing and doing is widest.

Kartik Poria, Head of Product at Samsung Food, located that gap in a moment everyone recognizes.

“It’s Tuesday, six o’clock. You’re tired, you’re staring into the fridge and everything you know about eating well loses to whatever’s quickest. That moment is what we’re going after — because what you eat, day after day, is one of the biggest levers we have on preventing chronic disease.”

He described how Samsung Health and Samsung Food are coming together to tackle two halves of the same problem: Samsung Health surfaces what is happening beneath the surface — indicators such as meal logs, BMI, the Antioxidant Index and the AGEs Index — while Samsung Food’s global recipe library facilitates meal planning and its food intelligence reflect how people actually like to eat. Sitting on top is a nutrition experience grounded in behavior change science rather than tracking alone — learning a person’s habits and working with them so the healthier pattern becomes the easier one.

“We’re not adding another thing to manage — we’re making the healthy choice the easy one, for the night you’ve got the energy to cook and the night you don’t.”

Turning to movement, Kevin Duffy, CEO of iFIT, described exercise as foundational to both physical and mental wellbeing and explained how iFIT’s expert-led programs are becoming more accessible through Samsung Health.

“Exercise is vital for both physical and mental wellbeing — cardiovascular health, strength, mobility, sleep quality, stress management.”

Through Samsung Health, users can discover and subscribe to iFIT’s premium fitness programs, while iFIT workouts integrate with Galaxy Watch so users can track key metrics during guided sessions. With Fitness Index, they receive a holistic view of their physical fitness in a single, easy-to-understand score, with personalized recommendations. Looking ahead, Duffy pointed to Samsung’s Health Assistant as a way to bring a user’s Fitness Index, goals and activity history together to surface the most relevant workout at the right moment.

“Exercise is not just about being active — it’s about understanding your body, building sustainable habits and having the right guidance at the right time. By combining iFIT’s expert-led experiences with Samsung Health’s connected insights, we can help more people make movement a meaningful part of their everyday lives.”

But content and insights alone, Dr. Pak noted, don’t close the last mile. The harder question is how to move from engagement to activation. Samsung designs for real life, recognizing that people slip and miss goals most of the time — and that those moments are precisely when timely, well-contextualized support matters most.

The real measure, he argued, is not how often the system nudges someone, but how many healthy actions actually happen — a doctor’s low-salt advice quietly showing up as items in a grocery cart or a workout that meets a person where they actually are that day. Poria added that this is the true shift: from nudging people to changing the choice in front of them.

Clinical Credibility and Privacy: Trust Earned Through Evidence

Dr. Pak turned next to the question of trust — noting that wearable data is now something most clinicians have seen, but far fewer have been able to build into their day-to-day care. Closing that gap, he said, is a matter of evidence, workflow and trust.

Rohit Ail, Head of the Technology Incubation Lab at Samsung R&D Institute UK (SRUK), spoke to how his team works to generate clinical evidence in real-world settings.

“Our goal is to meet the standards expected by clinicians, researchers and regulatory bodies and that means generating evidence in real-world clinical environments. This commitment builds on Samsung’s growing body of clinical research and validation evidence.”

He referenced ongoing collaborations across Europe, including partnerships with the NHS and clinical validation studies with leading hospitals. With San Cecilio University Hospital in Spain and Gemelli in Italy, Samsung is working on identifying and managing cardiovascular disease (CVD) risk using AI and decision-support technologies; with Fondazione IRCCS in Italy, the focus is on understanding and addressing the late effects faced by adolescent and young adult (AYA) cancer survivors through AI-based digital phenotyping and a non-invasive, holistic approach.

On privacy, Ail noted that Samsung considers user data to belong to the user, with Samsung acting as custodian.

“Trust begins with protecting users’ data. Samsung takes a three-layer approach: Samsung Knox for device-level security, GDPR-compliant infrastructure and alignment with the European Health Data Space framework.”

He added that SRUK has also developed a Decentralized Clinical Trial framework, in which participant identities remain under the control of healthcare organizations and data is pseudonymized from the outset.

Advanced AI and Research: Reading the Body’s Signals

If everyday reach and clinical trust are two of the three pillars, intelligence is what binds them together. Dr. Pak introduced foundation models as a genuine turning point — a shift from population averages to something truly personal.

Otávio Penatti, Head of the Health AI R&D Team at Samsung R&D Institute Brazil (SRBR), explained what a foundation model for health actually means.

“A health foundation model is an AI model that uses self-supervised learning to learn meaningful features from unlabeled biosignal data. At Samsung, we are advancing health foundation model research across multiple global research teams, combining expertise in biosignal intelligence, wearable AI and personalized health insights. Building on the success of large language models, we can now interpret complex biosignals — such as ECG, ACC and PPG — not as isolated data points, but as a structured biological language. These signals can be measured through wearable devices in everyday situations and by applying foundation models to understand these biological patterns, we have the potential to provide more accurate predictions and continuous, personalized health insights.”

Three Focus Areas, One Goal

To close, Dr. Pak asked each panelist for a one-sentence vision of Connected Care in the era of AI five years from now.

• Kartik Poria (Samsung Food): “In five years, eating well won’t run on willpower — it’ll feel like having a chef and a dietitian in your pocket, turning what your body needs into what’s for dinner, day after day.”
• Kevin Duffy (iFIT): “A coach that knows your body and adapts every workout to who you are that day.”
• Rohit Ail (SRUK): “Care that clinicians trust and patients control — evidence-based and private by design.”
• Otávio Penatti (SRBR): “AI that understands the body’s language and acts before problems begin.”

Dr. Pak closed by tying the threads together: everyday behavior, clinical trust and personal AI — three focus areas, one goal of closing the first and last mile to scale prevention while meeting people where they are. “The future of health is connected, trusted and proactive — and it’s a road we’re glad to be traveling together.”

Samsung Newsroom got an early look at the new devices during Galaxy Unpacked July 2026 — from Galaxy Z Fold8 Ultra, the first Ultra model in the Galaxy foldable portfolio, to Galaxy Z Fold8 with its all-new form factor and Galaxy Z Flip8 with more intuitive AI on FlexWindow.

Galaxy Z Fold8 Ultra: The Ultra Experience on a Foldable Display

Within the Galaxy lineup, the “Ultra” name represents Samsung’s highest level of performance and user experience. As the first Ultra model in the Galaxy Z series, Galaxy Z Fold8 Ultra pairs ultra-level performance with an expansive foldable display to elevate productivity through AI-powered multitasking.

The first thing that stands out is how thin the device is. Unfolding it reveals a spacious 8-inch main display. Measuring 4.1 millimeters thick when unfolded and weighing only 215 grams, Galaxy Z Fold8 Ultra is the thinnest Galaxy Z Fold yet — making it comfortable to carry and use throughout the day.

The display has also been refined to deliver smoother, more comfortable folding. The folding magnets, hinge mechanism and display tension have been precisely optimized, while refinements to the edge design make the device easier to unfold. Samsung’s proprietary Flex Titanium technology helps minimize the display crease while enhancing durability.

The expansive display also unlocks enhanced AI experiences.

Gemini Notebook streamlines the process of organizing meeting materials and notes. Users can upload a PDF of meeting minutes or an audio recording of a presentation to generate a summary of the key points, then transform the same source material into a variety of formats — including AI-generated videos, presentation slides, podcasts and quizzes.

Galaxy Z Fold8 Ultra truly shines in AI-powered multitasking. Agentic AI anticipates when multitasking is needed, using Now Nudge to open Multi Window at the right moment. For example, Now Nudge can suggest adding dinner plans from a messaging app to the calendar and open the Calendar app in Multi Window.

Qualcomm Snapdragon® 8 Elite Gen 5 for Galaxy and a 5,000mAh battery support Galaxy AI experiences and seamless multitasking on the expansive display.

Galaxy Z Fold8: A Foldable, Reimagined

Redesigned with an all-new form factor, Galaxy Z Fold8 introduces an aspect ratio optimized for a wide range of content.

Unfolding the device expands the display to a 4:3 aspect ratio, ideal for watching movies or playing games. Rotating the device switches to a 3:4 aspect ratio that feels more natural for reading e-books or browsing the web. The cover screen’s 10:16 aspect ratio also provides a familiar experience for browsing short-form content.

A 4,800mAh battery supports more than 26 hours of video playback. Weighing just 201 grams, Galaxy Z Fold8 is the lightest Galaxy Z Fold yet and remains comfortable to hold — even during extended viewing sessions.

Galaxy Z Fold8 goes beyond content consumption with tools for creating and editing.

Galaxy AI-powered My FanCam makes it easy to create videos focused on a specific person. After selecting a video in the Gallery app, users can launch My FanCam and choose the subject to follow. The video is then automatically reframed around the selected subject.

The device also delivers a more advanced agentic AI experience.

For example, if a user shares a photo of the Eiffel Tower with Gemini and asks it to book a nearby hotel, the AI agent finds accommodations that match the specified criteria — even while they continue using other apps. Afterward, they can simply review the recommendations and approve only the actions that require confirmation, saving time and effort.

Galaxy Z Flip8: More Without Unfolding

Galaxy Z Flip8 makes a strong first impression with its thin, lightweight design. Measuring 6.1 millimeters thick when unfolded and weighing only 180 grams, it offers excellent portability. A stronger frame and a more durable hinge made with a new high-strength material improve durability while maintaining the device’s slim profile.

One of Galaxy Z Flip8’s biggest upgrades is its more versatile FlexWindow. Users can check important information and access their favorite features without unfolding the device.

Another highlight is Galaxy AI’s Now Brief. From FlexWindow, users can instantly see the day’s weather, schedule and important notifications. Everyday information such as exchange rates and stock updates is organized into personalized cards, making it easy to stay on top of the day.

App functionality also extends to FlexWindow. Without unfolding the device, users can browse photos in the Gallery app, chat with friends through messaging apps and quickly complete tasks. More than a hub for notifications and widgets, FlexWindow has evolved into a gateway to more of what Galaxy has to offer.

The camera experience has also been refined to better complement the Galaxy Z Flip form factor. Camcorder Grip — exclusive to the Galaxy Z Flip series — enables stable one-handed recording, while Super Steady’s horizontal lock helps keep footage smooth and level, even on the move.

Dual Recording captures both the creator and the subject in the same video, perfect for vlogs and social media challenges. Opening the Camera app displays the creator’s view at the top of the screen and the subject’s view below, allowing both perspectives to be recorded simultaneously. A live preview is also available on the cover screen, so both can see the shot while filming.

From AI-powered productivity on a large display to optimized content viewing and everyday convenience without unfolding, the eighth-generation Galaxy Z series expands the possibilities of foldables. Designed to suit a wide range of needs, the latest Galaxy foldables offer users more ways to choose the mobile experience that suits them.

Samsung Newsroom got an early look at the new wearables during Galaxy Unpacked July 2026 — from Galaxy Watch Ultra2, built for precise workout tracking and structured training in demanding environments, to Galaxy Watch9, designed for everyday health management spanning sleep, cardiovascular health, exercise and recovery.

Galaxy Watch Ultra2: Adventure Without Limits

Combining top-tier performance with exceptional durability, Galaxy Watch Ultra2 is optimized for high-intensity sports and outdoor activities.

Galaxy Watch Ultra2 is the first Galaxy Watch powered by the Qualcomm Snapdragon® Wear Elite Platform,¹ delivering fast performance and precise GPS tracking. Its 800mAh battery offers 35% more capacity than the previous generation’s. The display reaches up to 5,000 nits of brightness — a first for a smartwatch — making on-screen information easy to read even under bright lighting.

Comfort has also improved. The cushion design seamlessly integrates the display, bezel and body. Despite its larger battery, the watch is 12% thinner than the previous generation thanks to component optimization and an internal redesign. The band is 26% lighter with a new air pocket structure, providing a secure yet comfortable fit.

Trail Run, a new feature exclusive to Galaxy Watch Ultra2, offers real-time insights including detailed elevation data, climbing progress and cumulative ascent and descent distance. With this information, users can gauge workout intensity and adjust their pace accordingly.

Galaxy Watch Ultra2’s capabilities now extend beneath the surface. From the moment users enter the water, it automatically records depth, dive time and water temperature. Backed by EN13319 certification for diving instruments, along with 10ATM water resistance and an IP69K rating for dust and water resistance, the device is engineered to support safe underwater activities. Furthermore, in collaboration with global diving equipment brand Mares, Galaxy Watch Ultra2 will support advanced diving features — including real-time ascent and descent rates as well as safety decompression time.²

During workouts, users can take advantage of hydration guidance, newly added to Nutrition Alert. Based on sweat loss relative to body weight, it calculates recommended fluid intake in real time to help users stay hydrated during extended exercise sessions.

Galaxy Watch9: A Companion for Everyday Health

Galaxy Watch9 is designed to be an everyday companion for continuous health management. Its slimmer body and band with a new air pocket structure fit comfortably and securely around the wrist, making it ideal for all-day wear — from workouts to sleep.

Powered by the Snapdragon Wear Elite platform, Galaxy Watch9 features a 390mAh battery³ with 20% more capacity than the previous generation’s to support fast performance and consistent health monitoring throughout the day.

The Galaxy Watch series’ digital health experience is centered around the updated Samsung Health, an all-in-one health coach that brings together five core pillars — Activity, Mindfulness, Nutrition, Sleep and Vitals — in one place. By capturing signals from the body and presenting them at a glance, the app helps users stay ahead of their health.

Sleep is the foundation of health management. The upgraded Sleep Apnea feature analyzes the number of breathing disruptions per hour using an AI algorithm and categorizes them into three levels. It further refines the sleep apnea detection capability that earned Samsung the world’s first De Novo authorization from the U.S. Food and Drug Administration (FDA) in 2024.

Key health metrics measured during sleep can be viewed at a glance in Vitals. Using heart rate, heart rate variability, respiratory rate, skin temperature, blood oxygen saturation, Galaxy Watch9 establishes a personalized baseline to help identify meaningful changes in health.

Heart Health Score provides an easy-to-understand snapshot of cardiovascular health by combining factors such as activity level, sleep, body composition and stress trends into a single score representing the user’s current condition.

Workout plans can also be tailored to fitness levels. Fitness Index uses body composition and workout history to assess whether a user’s current exercise volume is appropriate, helping set individualized goals. On days with more intensive workouts, Daily Cardio Load helps users assess training balance and determine how much recovery time they need.

Galaxy Watch Ultra2 excels in high-intensity training, while Galaxy Watch9 supports everyday health management. Together with enhanced hardware and Samsung Health, the next-generation Galaxy Watch series delivers a smarter, more personalized health experience.

1. Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
2. Available later this year with a separate app download required. ︎
3. Based on the 40-millimeter Galaxy Watch9 model. ︎

The lineup also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go. Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI has been optimized for each of these form factors. Across the lineup, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Z Fold8 and Fold8 Ultra, while Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence, Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.

“As AI becomes more agentic, mobile devices will become the most personal entry point to experiences that understand and adapt to each user,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “By setting a new standard for foldables, we are once again advancing the premium mobile experience and opening the next era of intelligence to more people.”

The All-New Galaxy Z Fold8: A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201 g,¹ Fold8 is Samsung’s lightest Galaxy Z Fold yet.² Despite its lightweight design, it combines the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ with a larger 4,800 mAh battery,⁴ delivering smooth, responsive performance and lasting power so users can stay immersed longer.

• When folded, the 10:16 cover screen⁵ feels familiar and comfortable for the short moments people return to most often, such as messaging, social updates, browsing and short-form video.
• When unfolded, the 4:3 main display⁶ creates a larger canvas that helps users lose themselves in games and films.
• When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content without carrying another device.
• Together, these display ratios are designed around the way people naturally consume content, helping Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered From the Inside Out

Across the new Galaxy Z series, Samsung’s display engineering expertise serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater durability and more seamless viewing.

• Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural.⁷
• With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the main screen stays vivid and easy to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Fold8 makes everyday photography and video feel easier to capture, edit and share.

• Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions.⁸
• Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.
• My FanCam⁹ automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.

Galaxy Z Fold8 Ultra: The Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display¹⁰ opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day. All of this comes in Galaxy’s slimmest Z Fold design yet — measuring just 4.1 mm when unfolded and weighing 215 g,¹¹ it pushes the standard for productivity on the go.

Professional-Grade Creativity With an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

• The 200 MP main camera system captures rich, detailed photos with greater clarity, and is now enhanced with High Dynamic Range (HDR) capability in 200 MP mode for more true-to-life images.¹²
• A new 50 MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots, giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.
• Improved Nightography¹³ helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.
• For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic color and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

• With Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy¹⁴ at its core, Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.

A larger 5,000 mAh battery¹⁵ helps users stay productive for longer,¹⁶ supporting a full day of work, creation and entertainment in a slimmer foldable design.

• Fold8 Ultra introduces a new dual-path charging architecture with 45W fast charging, helping distribute power more efficiently across the battery system for faster, more stable and reliable charging throughout the day.
• Fold8 Ultra uses an expanded graphite cooling structure engineered for improved thermal conductivity, helping dissipate heat more effectively to keep the device responsive during demanding tasks.

Galaxy Z Flip8: The Sleekest, Most Expressive AI-Native Flip Experience

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. Weighing just 180 g¹⁷ and with a thickness of only 6.1 mm, Samsung’s slimmest and lightest Flip¹⁸ brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments when users need them most.

• The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.
• Now Brief¹⁹ on the FlexWindow home screen brings timely insights and next steps, helping users move from glanceable information to action at the right moment.
• Flip8 also makes automation²⁰ through Gemini Intelligence easier to access from the FlexWindow,²¹ allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Flip8 helps users create, check and share polished moments without setting up extra equipment.

• A 50 MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail.²²
• Flex Mode makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold when capturing dynamic shots on the move.
• Super Steady — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.
• FlipShot lets users personalize the FlexWindow and capture more expressive mirror selfies, while Mirror view gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimized for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimized for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.

• Now Brief helps users stay informed with personalized insights tailored to their routines, interests and daily needs through expanded scenarios, customizable briefing cards and personalized recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.
• Now Nudge²³ helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. App automation can now work across more than 40 supported apps and services, with capabilities ranging from looking up tickets to finding a nearby restaurant and making a reservation. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organize and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.
• AI experiences become more connected and contextual when the new Galaxy Z series is connected with Galaxy Watch Ultra2, Galaxy Watch9 and even the upcoming intelligent eyewear. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalized support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the lineup, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalization and user-controlled cloud processing, as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix. For on-device AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To protect PDE, Knox Enhanced Encrypted Protection (KEEP) creates encrypted, app-specific storage environments, while Knox Vault adds a tamper-resistant physical layer for sensitive information.²⁴ These system-level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9 also introduces a new AI Assistant Activity dashboard, giving users a centralized view of AI automations running on their behalf. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent²⁵ for additional context and settings. The new Galaxy Z series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements help users take a more active role in managing personal data and AI activities, with transparency, clearer choices and stronger protections at the core of their experience — helping ensure that more personal AI experiences remain grounded in trust.

Getting Started With the New Galaxy Z Series

Galaxy Z Fold8 Ultra, Fold8 and Flip8 are available for pre-order in select markets starting today.  All models are available in Graphite and Cream, with Violet Shadow exclusive to Galaxy Z Fold8 Ultra, Lavender to Galaxy Z Fold8 and Pink to Galaxy Z Flip8. Online-exclusive colors^{26 27} include Green Shadow for Galaxy Z Fold8 Ultra, Pistachio for Galaxy Z Fold8 and Mint for Galaxy Z Flip8.

The new Galaxy Z series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro,²⁸ including 5 TB of cloud storage — equivalent to $19.99 USD per month. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices.²⁹ With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including passwords and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop,³⁰ sharing files between iOS and Galaxy devices is now seamless in both directions.

To give users peace of mind after upgrading, Samsung Care+³¹ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, alongside warranty information, self-diagnostics, repair requests and remote support — all from one convenient place on the device.

For more information about the new Galaxy Z series, please visit: Samsung Global Newsroom or Samsung.com.

Specifications

1. Weight may vary by country or region. ︎
2. Compared to previous Galaxy Z Fold models. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660 mAh for Galaxy Z Fold8. ︎
5. Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values. ︎
6. Aspect ratios shown are approximate, based on representative model values. ︎
7. Compared to previous Galaxy Z Fold models. ︎
8. Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
9. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
10. Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
11. Weight may vary by country or region. ︎
12. Compared to previous Galaxy Z Fold models. ︎
13. Compared to previous Galaxy Z Fold models ︎
14. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
15. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra. ︎
16. Based on Samsung internal lab test conditions with the pre-release version of a given model connected to earphones via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors. ︎
17. Weight may vary by country or region. ︎
18. Compared to previous Galaxy Z Flip models. ︎
19. Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed. ︎
20. Automation feature is available in the U.S and Korea, and supports English (U.S) and Korean. Supported languages and regions will be expanded further within this year. Availability may vary by country, region and language. ︎
21. Compared to previous Galaxy Z Flip models. ︎
22. Results may vary depending on light conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. AI Bokeh effect is available only in Portrait mode. AI Bokeh photos are currently available at 12 MP resolution. ︎
23. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
24. Personal Data Engine (PDE) functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. PDE recognizes select languages and certain accents/dialects, including but not limited to Arabic, Chinese (Simplified), Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. PDE currently analyzes Samsung native applications and supported app notifications. KEEP is available on Galaxy smartphones and tablets with One UI 8 or later. ︎
25. AI Assistant Activity provides visibility into eligible agent activities. Availability of agents and activities may vary by market, model and OS version. ︎
26. Exclusively available on Samsung.com. ︎
27. Color availability may vary depending on country or carrier. ︎
28. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial. ︎
29. Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support. ︎
30. The Quick Share feature between Galaxy devices is available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above and Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices. ︎
31. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎

“Samsung is committed to helping people live better. We want to make the shift from reactive treatment to proactive care as seamless as possible. By integrating everyday devices with our global scale, we’re building a deeply connected health experience.” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “The new Galaxy Watch Ultra2 and Galaxy Watch9 represent a massive leap forward in Samsung’s health vision. By continuously tracking health data from the wrist, these new watches act as a vigilant health companion, turning daily vital signs into proactive, actionable insights and providing timely alerts.”

Galaxy Watch Ultra2: Fueling Ambitions and Enabling Peak Performance Through Unrivaled Hardware and Specialized Sports Tracking

Galaxy Watch Ultra2 is Samsung’s most powerful and advanced Galaxy Watch ever. It is built for extreme outdoor adventures and high-performance seekers who demand long-lasting performance, reliable durability, precision tracking and continuous health monitoring in extreme conditions.

Galaxy Watch Ultra2’s dedicated tracking modes for outdoor sports help users excel and safely push their limits. The Trail Run³ feature tracks detailed elevation, climbing progress and terrain impact so users can better pace themselves and reduce injury risk. It also provides real-time hydration guidance through Nutrition Alert,⁴ a new addition to the existing Sweat Loss feature. By estimating sweat loss relative to body weight, it provides guidance on when and how much to hydrate, helping users achieve their running goals.

Galaxy Watch Ultra2 also supports professional diving. Rated IP69K, 10 ATM and EN13319 certified,⁵ it’s not just dust- and water-resistant — it’s dive-ready. The moment the user enters the water, it can automatically track real-time diving data such as depth, time and water temperature right from their wrist.⁶ Moreover, users can access advanced diving features, including ascent/descent speed tracking and safe dive limits, by using the exclusive Ultra2 Diving app expected to be available later this year. Developed with Mares,⁷the world’s leading diving equipment brand, these features significantly enhance the watch’s diving capabilities.

To power these pro-level sports health features, Galaxy Watch Ultra2 is built with unprecedented hardware performance. It is equipped with a massive 800 mAh battery — a 35% increase in capacity compared to the previous Ultra model. Powered by the Snapdragon Wear Elite platform, it establishes a new benchmark in power, speed and highly accurate GPS tracking for the Ultra line. The expanded display provides the world’s first smartwatch with 5,000 nits of brightness,⁸ making crystal-clear visibility possible even under intense sunlight.

Galaxy Watch Ultra2 retains its shock-resistant titanium casing to help ensure rugged durability, while also introducing enhanced comfort and stability for a broader, more diverse range of users. Despite a significantly larger battery, Galaxy Watch Ultra2 achieves an innovative slimmer⁹ design that transitions seamlessly from rugged outdoor and sports activities to everyday lifestyle use. Advanced internal re-engineering significantly reduces the device’s thickness by 12% compared to the previous generation. Coupled with lighter and softer bands that reduce weight, Galaxy Watch Ultra2 delivers 24/7 wearability, highly precise biometric data tracking and exceptional comfort.

Galaxy Watch9: Everyday Wellness With All-Day Comfort and a Lasting Battery

Galaxy Watch9 is the ultimate everyday health companion, designed for wellness-conscious users who want to build healthier habits through effortless, continuous activity and sleep tracking. This versatile watch turns personal biomarkers into actionable health insights, empowering users to effortlessly manage their daily routines by simply wearing it.

To maximize its role as a health companion, Galaxy Watch9 is backed by powerful hardware and an incredibly comfortable design. It features a lightweight yet durable aluminum casing that preserves Galaxy Watch’s signature cushion silhouette, refined specifically for a closer, more natural fit on the wrist. Combined with a wide range of interchangeable, soft-touch bands, Galaxy Watch9 helps ensure unmatched all-day comfort — enabling the continuous, 24/7 wear required to help capture accurate and consistent health data.

This exceptional wearability is powered by next-generation internal innovations. The new Snapdragon Wear Elite platform gives Galaxy Watch9 a massive boost in speed and efficiency for lag-free, seamless health monitoring. Its efficient 390 mAh battery¹⁰ delivers dependable, around-the-clock tracking from day to night. Furthermore, a brilliant 3,000-nit display supports effortless readability and crystal-clear visibility under any lighting condition, making it easy for users to check their health status at a glance.

AI-Powered Health: Comprehensive and Actionable Health Insights

At the core of Galaxy Watch Ultra2 and Galaxy Watch9 are Samsung’s AI-powered health features.Galaxy Watch’s BioActive sensor captures continuous biometric data about a user’s lifestyle habits to develop a deep understanding of their health. Galaxy Watch then translates this complex biometric data into simple, proactive recommendations, helping users understand not just what is happening in their bodies, but what to do next.

The new capabilities — available on both Galaxy Watch Ultra2 and Galaxy Watch9 — advance Samsung’s preventive care vision by combining everyday data with years of rigorous clinical research conducted with world-renowned universities and medical institutions. Built on this foundation, Galaxy Watch is designed to deliver more accurate and meaningful health guidance across key pillars including sleep, activity, cardiovascular health and recovery.

• Sleep Apnea feature¹¹: Backed by new FDA clearance and AI algorithms, delivers deeper insights into breathing disruptions during sleep.
• Vitals¹²: Proactively monitors a user’s personal health baseline during sleep and provides seamless alerts for significant deviations.
• Heart Health Score¹³:Provides an effortless understanding of cardiovascular wellness through a simple, actionable score and personalized lifestyle recommendations.
• Daily Cardio Load¹⁴: Optimizes training through tailored guidance on workout volume and estimated recovery needs.
• Fitness Index¹⁵: Delivers a holistic view of physical fitness with personalized goals to improve everyday performance.
• Hearing¹⁶: Protects long-term hearing health with alerts for unsafe noise levels and detailed reports.

With these features, users can gain access to intelligent, personalized insights that empower them to seamlessly manage their long-term wellness journey and reach their goals.

Purpose-Built Band Collections: Designed for Every Lifestyle

A smartwatch should be as unique as the user, and both Galaxy Watch Ultra2 and Galaxy Watch9 offer a range of diverse band options to fit every lifestyle.

Whether users are tackling rugged terrain, diving deep or heading into a business meeting, they have the flexibility to choose the perfect band tailored to their specific purpose and environment, ensuring optimal functionality without compromising on style. Users have the following options to choose from:

• Marine Band: an even lighter, breathable silicone band designed for all-day adventures and extreme conditions.
• PeakForm Band: a hybrid material band delivering a premium finish optimized for both elegance and athletic performance.
• Trail Band: a classic fabric band featuring enhanced breathability and a superior fit for lasting comfort, even during demanding outdoor activities like running.

Designed with ultimate self-expression in mind, the expansive new Watch9 band collection empowers users to showcase their personal style and customize their look. Featuring innovative new materials and a vibrant spectrum of colors, these bands maximize comfort across diverse activities — from intense workouts to your everyday routines:

• Sports Band: a thinner, softer all-rounder for ultimate comfort and effortless transitions from workouts to daily life.
• Misty Band: crafted from premium soft silicone that securely wraps around the wrist for a stable, bounce-free fit. Featuring subtle and soft two-tone colors, it delivers a sophisticated look that effortlessly complements a user’s everyday style.
• Fabric Band: a lightweight, breathable daily band offering maximum comfort, even during sleep.

Samsung Care+: Quick Access to Diagnostics and More

To give users peace of mind after upgrading, Samsung Care+¹⁷ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them.

Additionally, Galaxy Watch users can manage their Samsung Care+ plan from the Warranty and care menu available on Galaxy mobile phones running on One UI 9. This is a new settings hub that gives users quick access to warranty information, self-diagnostics, repair requests, remote support and Samsung Care+ services — all from their mobile phone.

Galaxy Watch Ultra2 and Galaxy Watch9 come with exclusive subscription trial benefits:

• Strava 60-Day Free Trial¹⁸:Users canstart training with the world’s most active community, where 195 million active people across 185 countries track every effort and cheer each other on. But Strava goes beyond training — users can connect with their community and discover new running routes by tracking workouts directly on their watch, then opening the Strava app on their mobile phone. To activate a free trial, users can open the Strava mobile app, go to Settings and tap the Samsung offer.
• iFIT 2-Month Free Trial¹⁹: Users can explore global destinations with elite iFIT trainers and track workouts directly on their watch. To activate a free trial, users can open the Samsung Health app on their mobile phone and tap promotion in the Settings menu.

Availability²⁰

Together with the new Galaxy Z series, Galaxy Watch Ultra2 and Watch9 expands Samsung’s AI ecosystem, bringing life companion experiences across every form factor, from wrist to pocket to home.

Galaxy Watch Ultra2 will be available in a 47 mm size, while Galaxy Watch9 will be available in two sizes: 40 mm and 44 mm. Galaxy Watch Ultra2 users will be able to choose from Titanium Silver or Titanium Gray. Meanwhile, the40 mm Galaxy Watch9 will be available in Cream and Graphite, while the 44 mm Galaxy Watch9 will be available in Graphite and Silver.

Galaxy Watch Ultra2 and Galaxy Watch9 are available for pre-order in select markets starting July22, with general availability starting Aug 7.

To learn more about Galaxy Watch Ultra2 and Galaxy Watch9, please visit: Samsung Global Newsroom or samsung.com.

Specification

1. Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice. ︎
2. Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
3. Trail Run is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra2. ︎
4. To activate Nutrition Alert, user should go to the exercise settings and enable the Nutrition feature. Please note that the Nutrition Alert is only supported for certain specific activities. ︎
5. Galaxy Watch Ultra2 has a water resistance rating of 100 meters according to the ISO22810 standard. The test was conducted in 5% salt water and 4 ppm chlorine water. Galaxy Watch Ultra2 is also water resistant with an IPX8 rating based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes and an IPX9K rating based on lab test conditions for water resistance against powerful water jets. Galaxy Watch Ultra2 has obtained EN13319, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain conditions. Water resistance is not a permanent condition and can diminish over time. If device has been exposed to seawater, user should rinse it in freshwater and dry after use. Refer to the user manual for further information, including care/use instructions. Galaxy Watch Ultra2 is dust resistant with an IP6X rating based on lab test conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust resistance may vary by actual usage conditions. Galaxy Watch Ultra2 has obtained MIL-STD-810H Certification: high/low temperature, altitude, humidity, immersion, salt fog, dust, vibration, drop, etc. MIL-STD-810H is a standardized form of testing designed by the U.S. military to accurately assess device limitations. Real-world usage may vary by specific environmental conditions used in the testing. Extreme conditions not guaranteed. Galaxy Watch Ultra2 withstands temperatures ranging from -20°C to 55°C while being worn on the wrist, based on results from internal lab tests conducted by Samsung. Actual performance may vary depending on the environment where it is used. In very high or low temperatures, charging may be blocked, certain functions may be automatically terminated or unavailable, or the watch may shut down automatically for safety. Additionally, battery performance can be adversely affected at low temperatures. ︎
6. To use the features, activation from the Watch is needed (Settings> Advanced feature>Auto launch on dive> Depth “On”) ︎
7. Starting later this year, these diving features developed with Mares will be exclusively available on Galaxy Watch Ultra2 for the next two years on Wear OS smartwatches ︎
8. Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localized peak brightness achieved under high ambient light, and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions. ︎
9. Compared to the previous Galaxy Watch Ultra. ︎
10. Galaxy Watch9 40mm. ︎
11. Requires a Galaxy smartphone running Android 12 or above. Do not use feature if you are pregnant or have previously been diagnosed with sleep apnea. Only for users 18 years and older. Intended to detect signs of moderate to severe sleep apnea over a 2-night period. Does not replace diagnosis or treatment by a healthcare professional. Sleep apnea feature is currently available in select countries. Feature requires at least 2 days of sleep data within a span of 10 days (the 2 days do not necessarily have to be consecutive, but must be recorded within those 10 days). Not intended for use in detection, diagnosis, treatment of any medical condition. Sleep apnea risk detection is for personal reference only. Please consult a medical professional for advice. To check for signs of Sleep Apnea, Galaxy Watch (Galaxy Watch Ultra, Watch7 and later released Galaxy Watch series with Wear OS 7.0) and Galaxy smartphone with Android OS 12 or above are required. ︎
12. Not intended for use in the diagnosis or treatment of any medical condition. If you have health concerns, be sure to see a medical professional. Vitals requires sleep data of at least 7 nights. Vitals is available on Android phones (Android 11 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. To use Vitals, it is necessary to wear a Galaxy Watch or Galaxy Ring while sleeping. ︎
13. Available on upcoming Galaxy Watch with One UI 9. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including while awake and asleep). Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. ︎
14. Daily cardio load is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch7 or above with One UI 9 Watch or above. To use this feature, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress. ︎
15. Fitness Index is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login is required. Service only available with Galaxy Watch7 or above with One UI 9 Watch or above. To use the features, at least one measurement each of BIA and VO2 Max is required, along with two days of activity records and step count data. ︎
16. Feature must be activated from the Watch to be used (Samsung Health > Hearing > Settings > Sound Monitoring “On”). ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during travel, contact the visiting country/region’s local customer service center in advance for Samsung Care+ availability. ︎
18. Free 60-day Strava subscription trial promotion is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Russia, Syria, sanctioned parts of Ukraine and South Korea. ︎
19. Free 2-month iFIT subscription trial promotion is available only in the following 23 markets: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Italy, Mexico, the Netherlands, New Zealand, the Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, the United Kingdom and the United States. ︎
20. Color and size availability may vary by market or region. ︎

What’s New:

• Designed for everyday use, the eyewear pairs a lightweight frame and slim profile with the durability and comfort needed for daily wear.
• Developed in collaboration with Gentle Monster and Warby Parker, the eyewear reflects each brand’s expertise in design, offering a range of frame styles, colors and lens options to suit different preferences and lifestyles.

“As agentic AI reshapes mobile experiences, the next step is to make those experiences more intuitive and responsive to each user’s context,” said Won-Joon Choi, Chief Operating Officer of the Mobile eXperience (MX) Business at Samsung Electronics. “Intelligent eyewear creates a new point of interaction, bringing more personalized AI assistance naturally into the moments that make up everyday life.”

Why It Matters

As AI enters an agentic era, the question is no longer only how intelligent it becomes, but where and how that intelligence meets people. Mobile phones remain at the center of connected experiences, while devices across the Galaxy ecosystem add context to different moments of daily life. Intelligent eyewear represents that next step, bringing AI closer to people as they move, work, communicate and explore, without requiring every interaction to begin with a screen.

Built for these moments, intelligent eyewear brings AI directly into the user’s line of sight, providing timely information and assistance while allowing them to stay engaged with the people, places and tasks around them. Clear controls and safeguards support responsible and secure use, while hands-free access delivers assistance naturally without requiring users to stop what they are doing or turn to another screen.

New Intelligent Eyewear Experience

Designed for everyday wear, the eyewear combines a lightweight frame, slim profile and battery performance, offering up to nine hours on a single charge with up to seven additional full charges from the charging case.¹ A built-in camera brings visual context into the AI experience, while Snapdragon^® AR1 Gen1² Platform supports the AI performance designed for real-time assistance, with touch interaction, connectivity, power efficiency and thermal management optimized within the eyewear’s compact frame.

As a hands-free extension of the Galaxy experience, the device lets users stay focused on the moment. Built in partnership with Google, it brings Gemini into a familiar wearable form factor, making interaction feel more natural, immediate and intuitive.

“Google and Samsung have a shared vision to bring helpful and context-aware intelligence into everyday life,” said Sameer Samat, President of Android Ecosystem at Google. “Built on the Android XR platform, the intelligent eyewear blends world-class designs with Gemini’s advanced assistance that naturally responds to what you see, delivering all-day, hands-free help. We’re excited to continue this momentum and bring this experience to people soon.”

Key experiences include:

• Staying in the moment: The device can help summarize long messages, read key information aloud, support live translation and allow users to control the experience with simple voice or gesture interactions through connected devices.³
• Capturing context: When prompted, the eyewear can capture what the user is seeing, such as a whiteboard or meeting discussion, organize key information in Notes and make it easier to review, share and follow-up on later.⁴
• Real-time interaction: Users can ask for guidance based on their location, such as finding a route, setting a destination or understanding what is around them, while live translation can support communication in another language.⁵
• Context-aware assistance: The device can support more useful follow-up interactions by understanding the user’s current context and connecting relevant information across tasks, helping users continue where they left off with less repetition.⁶
• Live visual sharing: Users can share what they are seeing during a call or record their own point of view, making communication more immediate while keeping their hands free.⁷

A More Personal Approach to Eyewear

Eyewear is both a functional product and a personal style statement. Samsung worked with Gentle Monster and Warby Parker to create intelligent eyewear that balances thoughtful design, comfort and everyday wearability. By combining Samsung’s hardware craftsmanship with each brand’s distinctive design approach, the collaboration offers a broader range of styles to suit different preferences, lifestyles and occasions.

At the Unpacked, Samsung introduced two distinct designs by: Gentle Monster and Warby Parker.

The Gentle Monster edition features a slim frame in black, pairing a straight upper rim with softly rounded lower edges to create a refined and fashion-forward silhouette. The Warby Parker style features a subtly upswept brow line in a rich brown hue, creating a refined, versatile shape perfect for everyday settings.

Throughout the design process, Samsung worked closely with the eyewear partners to refine key fit points such as the forehead and ears. These insights helped shape the final designs with enhanced comfort and everyday wearability. Fit considerations were tailored to each model, alongside durability and reliable performance.

1. Battery life varies by network environment, features and apps used, device settings, the number of times charged and many other factors. ︎
2. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon and Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. ︎
3. Feature availability may require a network connection, compatible Galaxy device or supported app. Gesture interactions are only provided through Watch9. ︎
4. Feature availability and supported workflows may vary. Samsung Notes integration and related actions may require compatible Samsung services and devices. ︎
5. Translation and navigation-related experiences may vary by language, region, app, service provider and network environment. ︎
6. Contextual and history-based experiences may require user permission, supported apps and compatible services. ︎
7. Live visual sharing and recording features may vary by app, service, market and applicable laws or consent requirements. ︎

Samsung Electronics America today unveiled Samsung Galaxy Card, a seamless way to earn cash rewards on everyday purchases with increased cash rewards for purchases made from Samsung — including the latest devices. Samsung’s first ever credit card offers a new financing option, whether you are giving the gift of Galaxy, treating yourself to a new device, or want to earn cash rewards on all your favorite items.

Samsung Galaxy Card is issued by Barclays US Consumer Bank on the Visa network. Starting July 22, 2026, applications can be submitted online, including while shopping at any Samsung retail store in the U.S., to earn an additional $200 in bonus cash rewards after spending $2,000 in the first 90 days of account opening.

Samsung Galaxy Card is available as a virtual and premium, metal physical card with a black Samsung logo. Users earn a host of cash rewards and other benefits, including:

• 5% cash rewards on eligible purchases made directly with Samsung¹
• 3% cash rewards on purchases made with Samsung Wallet²
• 2% cash rewards on streaming services, like Netflix, Disney+, and Spotify
• 1% cash rewards on all other purchases
• 20% off Samsung VIP Advantage,³ plus earn 5% cash rewards when purchasing or renewing a Samsung VIP Advantage membership. Terms apply

“For years, users have relied on Samsung products to enhance their daily life — from staying connected with friends, to relaxation, to productivity. Today, Samsung Galaxy Card offers users a new way to be rewarded every time you pay,” said Woncheol Chai, EVP and Head of the Digital Wallet Team at the Mobile eXperience (MX) Business at Samsung Electronics. “Users are busy, they need a credit card that simplifies their life and offers them real value — Samsung Galaxy Card does both.”

With Samsung Galaxy Card’s convenient integration with Samsung Wallet, users can store it alongside other compatible cards, IDs,⁴ passes, digital keys,⁵ and more. Samsung Wallet is designed to keep what users need within reach while supporting an open ecosystem through trusted partner integrations that expand user experiences over time. Plus, enjoy added peace of mind with Samsung’s on-device defense-grade security platform Samsung Knox.

“Partnering with Samsung is a strong example of Barclays partner-first strategy and the innovation we’re bringing to the market with some of the world’s most recognized brands,” said Denny Nealon, CEO of Barclays US Consumer Bank. “Together, we’re creating seamless, rewarding digital banking capabilities and products that meet customers where they are — in their Samsung Wallet — and fit naturally into how they live, shop, and connect.”

“Consumers expect payments to be embedded into the digital experiences they use every day,” said Kirk Stuart, SVP, Head of North America Enablers, Merchants and Fintechs at Visa. “By bringing together Samsung’s innovation, Barclays’ co-brand capabilities, and Visa’s trusted network, Samsung Galaxy Card delivers a connected experience that helps consumers earn rewards while providing the security and acceptance needed to support commerce wherever they choose to shop.”

Eligible early access customers can apply online for Samsung Galaxy Card today. Terms apply. General public applications begin July 22, 2026.

Tune into Galaxy Unpacked live on July 22 on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning 9 a.m. EDT to learn more about the Galaxy Z series and the full Galaxy lineup.

1. 5% Cash Rewards on purchases from: Samsung.com, Samsung Experience Stores, Shop App, Galaxy Store, Care+, Samsung Secure Wifi, Samsung Smart TV Store, SmartThings Videos. ︎
2. Samsung Wallet app requires a compatible smartphone with Android version 9.0 (PLE) or higher and Samsung account. Only compatible with select credit or debit cards from participating banks. ︎
3. Samsung VIP Advantage Terms and Conditions: https://www.samsung.com/us/rewards/vip-advantage/terms-and-conditions/ ︎
4. Digital ID only for select corporate, government and educational institution partners. Student ID only for select education institution partner. Mobile Driver’s License only for TSA ID purposes, only for Arizona and Iowa residents at select Arizona and Iowa airports and TSA checkpoints; Mobile Driver’s License for TSA ID only and does not replace physical license. Visit the Samsung Wallet FAQ for more information. ︎
5. Digital keys are available for select SmartThings-compatible smart door locks and automobiles. Exact feature availability may vary by model and is subject to change. ︎

“Samsung’s strength in the foldable category comes from connecting user needs with our technologies that deliver tangible benefits in everyday life,” said Sunghoon Moon, EVP and Senior Executive, Mobile R&D Office – H/W, Samsung Electronics. “For the next generation of Galaxy foldables, Samsung is building on years of expertise to bring display innovations into devices that enhance user experiences, anchored by exceptional viewing experiences.”

Building on Years of Foldable Experience

Samsung has played a leading role in advancing mobile display innovation and bringing it to consumers at scale through mobile devices. This legacy includes the widespread adoption of AMOLED displays in 2007 and the evolution of displays into flexible form factors.

Innovative technologies can only reach their full potential and provide meaningful user experiences through continuous refinement in real-world conditions and the foldable category is no exception. Across seven generations of Galaxy foldables, Samsung has listened closely to consumer feedback. This has given the company a deep understanding of what users expect from the category: a larger, more immersive viewing experience with less visible crease — without compromising durability or portability.

To meet these expectations, Samsung had to rethink how foldable displays are constructed by bringing together breakthroughs in technology, materials and mechanical engineering. The result is the latest milestone in foldable display innovation: Flex Titanium technology. By successfully integrating display innovation with device engineering, Samsung will continue to shape the direction of the mobile industry and deliver standout user experiences.

Flex Titanium: Next-Level Viewing

To create a display that provides an immersive viewing experience while maintaining its ability to withstand everyday use, Samsung took a new approach to structural design. This required a material strong enough to withstand external shock, flexible enough to endure repeated folding and thin enough to fit within a refined device structure. Balancing all three factors was essential to advancing foldable displays — and titanium offered the right mix.

Known for its resilience and strength, titanium has been used in some of the most demanding applications, including satellite antennas and the wheels of a Mars rover. While its strength makes titanium a dependable material, it also presents significant engineering challenges when applied to the thin and flexible structure of a foldable display due to its stiffness. Drawing on its expertise, Samsung has integrated titanium into two key components: a titanium-alloy film and a titanium plate.

The titanium-alloy film is a component that supports the display from within, sitting below the OLED panel. Compared with polymer film, it provides 20 times greater mechanical stiffness. A precision rolling process makes the material exceptionally thin — measuring roughly one-third the thickness of an average human hair — enabling a slimmer display panel.

Below this sits a robust titanium plate, a flexible structure that supports the display module from beneath. It allows tighter bonding with the display module by eliminating air gaps between the module and the adhesive on the plate through advanced hole processing technology. This new structure provides more stable support underneath the display when unfolded while retaining the flexibility needed to accommodate repeated folding.

Furthermore, by integrating a high-resolution architecture and next-generation organic materials, the new display delivers ultra-vivid display resolution while reducing power consumption — delivering a dramatic boost in overall power efficiency.

“By introducing sophisticated micro-patterned holes to the folding section of the titanium plate, we have successfully secured flexibility with robust durability,” said Kyung-Jin Yoo, EVP and Head of Mobile Display Product Development Team, Samsung Display. “Combining high-resolution display architecture with new organic materials that maximize power efficiency, we will further strengthen the competitiveness of next-generation Galaxy foldable devices.”

Together, these advancements enable a strong foldable display that maximizes content immersion on a seamless screen and reduces crease visibility — all while keeping it slim. By balancing strength, flexibility and structural stability, Samsung continues to set the bar for foldable displays.

The new Flex Titanium technology will debut with Samsung’s next-generation Galaxy foldable devices. Further details will be unveiled at Galaxy Unpacked.

Simply wearing the new Galaxy Watch is all it takes to experience a whole new level of effortless wellness. Galaxy Watch works continuously in the background, making comprehensive healthcare a seamless part of your daily routine. Powered by all-new internal components and enhanced battery life, the upcoming Watch is built to track your health for longer and with greater accuracy.

Galaxy Watch has always understood us in ways we can’t always see — tracking how we rest, move and sleep. Now enhanced with intelligent, AI-driven insights, it is evolving to help us better understand and proactively manage our health in real time.

Join us for Galaxy Unpacked on July 22 at 2 p.m. BST as we introduce the next evolution of Galaxy Watch. Discover how the new Galaxy Watch empowers you to take control of your wellness and live a healthier life within a connected AI ecosystem.

Every destination has given Galaxy Unpacked a distinct identity. From immersive citywide campaigns to venues inspired by local heritage, each event has reflected the spirit of its host city while showcasing the latest Galaxy innovations. Before the spotlight turns to London, Samsung Newsroom takes a look back at the cities that have defined Galaxy Unpacked’s journey.

Join us as we unveil the newest additions to the Galaxy portfolio, which has defined the foldable category. Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era.

The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 2 p.m. BST, 9 a.m. EDT and 3 p.m. CEST.

Stay tuned and make sure to register at samsung.com/unpacked for exclusive benefits, upcoming teasers, trailers and updates ahead of Galaxy Unpacked July 2026.

AI will be no different.

Where AI Meets People

AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.

AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.

That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.

This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.

These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.

Built on Openness and Trust

Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the center so it serves each person in context.

But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.

 As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.

This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working and remain in control.

The Next Chapter of Galaxy

That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand or open a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.

 AI is also essential in health. How we sleep, recover and look after ourselves — daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.

The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.

We intend to take this path with openness and responsibility, beginning with the device already in your hand. We open this next chapter together at Galaxy Unpacked.

Samsung Electronics today announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimizes the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,¹ Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12MP front camera that captures a wider range of brightness and richer colors, resulting in more natural-looking selfies in a variety of lighting conditions.

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search² with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser³ now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription⁴ in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence⁵ experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini⁶ and Perplexity.⁷ Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports Bixby⁸ as a conversational device agent, enabling seamless control of settings and features through natural language.

Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault,⁹ Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Availability

Galaxy A27 5G will be available starting July 3 in select markets in Black, Blue, Light Green and Light Pink.¹⁰ For added peace of mind, Samsung Care+¹¹ offers comprehensive coverage optimized to users’ needs, including tailored benefits that protect the value of the device.

For more information on Galaxy A27 5G, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

Specification Table

1. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. ︎
2. Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed. ︎
3. Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects. ︎
4. Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com. ︎
5. Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage. ︎
6. Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed. ︎
7. Menu names, paths and screen layouts may vary depending on your device model, software version or app version. This feature may vary depending on your country, language, model or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country. ︎
8. Service availability may vary by country/service provider/language/device model/OS version. ︎
9. Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model. ︎
10. Color availability may vary depending on country or carrier. ︎
11. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region, and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎
12. Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software. ︎
13. Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear. ︎

When developing the new Galaxy Buds4 Pro, Samsung focused heavily on completely reimagining how an earbud captures and transmits the human voice. Their first objective was to develop a brand-new Sensor Fusion technology — ensuring a user’s speech can cut through the noise with absolute clarity.

What Is Sensor Fusion and How Is It Important for Call Quality?

When it comes to taking calls, an earbud’s microphone is much farther from your mouth than a phone’s, making your voice highly susceptible to being drowned out by ambient noise. For traditional earbuds relying on a single sensor, this physical limitation often means compromised call quality, especially when ambient noise is louder than the user’s voice.

To overcome this, Samsung applied an environment-aware Sensor Fusion technology¹ for Galaxy Buds4 Pro. Instead of relying on one input, Samsung’s technology intelligently combines multiple sensors to recognize and adapt to the surrounding environment.

Galaxy Buds4 Pro is equipped with three microphones — two external microphones directly capture a user’s voice, while a third internal microphone detects speech transmitted within the body. Importantly, a Voice Pickup Unit (VPU) sensor based on bone conduction also detects the head’s physical vibrations when a user speaks.

The voice data then activates a noise reduction algorithm that allows Galaxy Buds4 Pro to precisely isolate and comprehensively reconstruct the user’s voice from surrounding noise with pinpoint accuracy, ensuring clear communication even in the most chaotic environments.

How Sophisticated Is Galaxy Buds4 Pro’s Noise Reduction Algorithm?

An AI-based system called a Deep Neural Network (DNN) — modeled loosely on the structure of the human brain — serves as the core noise reduction technology within Galaxy Buds4 Pro’s Sensor Fusion technology. Typically, software this powerful requires massive computing power that simply cannot fit inside a tiny earbud. However, Samsung meticulously optimized its algorithm for on-device processing, slashing the processing load to roughly 10% of the original computational requirements and shrinking the model size to just 30%, successfully bringing powerful AI voice processing to a compact earbud form factor.

But blocking noise isn’t enough to guarantee true call clarity — the earbuds must also make sure your voice sounds natural. To do that, Galaxy Buds4 Pro analyzes past, present and predictive sound data to instantly adapt to rapidly changing environments. Samsung also upgraded its algorithm to capture 16 times more vocal detail than previous models. Because of this massive boost in precision, every part of your speech — from high-pitched tones to sharp consonants and subtle word endings — remains crisp and easy to understand, no matter how loud your environment gets.

Galaxy Buds4 Pro even accounts for natural body movements that can cause the earbuds to shift, causing ‘fit leakages’ that allow unwanted background noise to seep in. To counter this, Galaxy Buds4 Pro continuously analyzes signals from the inner and outer microphones to estimate leakage in real time, dynamically adjusting the audio to keep the call crystal clear.

Furthermore, Galaxy Buds4 Pro’s superior DNN-powered voice clarity is truly maximized when paired with a Galaxy smartphone, harnessing a Super Wideband (SWB) connection of up to 16 kHz to deliver exceptionally rich and natural voice quality.

How Was Galaxy Buds4 Pro’s Call Quality Tested for the Real World?

To ensure Galaxy Buds4 Pro delivers exceptional call quality in the real world, Samsung brought the real world into the lab using massive wind simulators to recreate acoustic scenarios based on actual location recordings.

In addition to lab testing, Samsung conducted extensive field tests in the noisiest everyday environments including bustling cafes, loud department stores and echoing train stations. They even tested call quality while walking outdoors late at night and riding in cars with the windows rolled down — all to perfect the earbuds’ performance in truly authentic, real-world scenarios.

Ultimately, Galaxy Buds4 Pro proves relentless engineering and technological innovation can shatter the physical limitations of true wireless earbuds. By merging an intricate Sensor Fusion technology with highly optimized algorithms — and validating it through exhaustive real-world testing — Galaxy Buds4 Pro offers an unprecedented level of call clarity, helping you find your voice, anywhere.

1. Supported on Galaxy Buds Live and subsequent models ︎

Since 2020, Generation17 has supported Young Leaders worldwide with Samsung Galaxy technology, mentorship and networking opportunities to amplify their stories and solutions.

On the coast of San Jacinto in northwest Ecuador, a group of university students are up before dawn, combing the shoreline by red light so as not to disturb the sea turtles nesting nearby. For some of the students, it’s the first time they have ever seen the ocean. As the sun rises, they head out to tour mangroves by boat. They later return to clean plastic waste from the beach before heading back to the classroom to learn how it all connects to ocean conservation and climate action.

This is what Academia del Océano looks like in practice: hands-on science education that has long been out of reach for Spanish-speaking communities. The organization was co-founded by José Francisco Ochoa, a biologist from southern Ecuador whose love of nature led him to ocean science and to a belief that protecting our environment starts with making science education accessible.

Together with three colleagues, Juan Fernando Pesántez, Nicole Auz and Francisca Hernández, José Francisco set out to bridge that language gap. “Ocean and climate science is often only in English,” José Francisco Ochoa says. “That means entire communities have been left out of the conversation — and the solutions.”

Science in Spanish

José Francisco grew up surrounded by nature, always curious about the world around him. “I wanted to explore,” he says. “I always wanted to work in the field, with the community.” He channeled that curiosity into a biology degree and a career in ocean conservation.

The deeper he dove, the more clearly he saw the language barrier at work. It was more than an inconvenience. It limited who could enter the profession and help protect the ocean.

So, in 2023, José Francisco and his colleagues founded Academia del Océano — one of the first ocean education centers in Ecuador to teach entirely in Spanish. Their mission: to democratize access to ocean and climate science, advancing the UN’s Global Goal for quality education (Goal 4).

At their coastal center in San Jacinto, courses cover marine biology, ocean conservation and citizen science. Their curriculum supports the Global Goals for life below water (Goal 14) and climate action (Goal 13). In addition, a certified partnership with one of Ecuador’s top universities gives students credentials in marine conservation and marine biology to jumpstart their careers. “We are empowering young people to be leaders in their communities through education and technology,” says José Francisco.

Scaling the Mission

Beyond San Jacinto, Academia del Océano reaches students across more than 10 countries through virtual programming and an active online community — bringing ocean and climate education in Spanish to wherever students are. To power that content, José Francisco and his team use AI to develop curriculum and create multimedia resources that break down complex scientific language into accessible lessons.

Their impact is growing. Since 2023, Academia del Océano has trained more than 10,000 students, awarded over 500 certifications in ocean science, planted more than 2,200 mangrove seeds and released roughly 5,000 sea turtle hatchlings. “Many of our students go on to work in ocean conservation and environmental science,” says José Francisco, “taking what they’ve learned back to their communities.”

Kerly Martinez, a 2025 graduate, says the program inspired her to start an ecotourism company. “We talk about responsible tourism, conservation, waste and plastic issues,” she says. “And I learned all of this right here in Academia del Océano.”

The organization has also been recognized as an official activity of the Ocean Decade, a global initiative coordinated by UNESCO’s Intergovernmental Oceanographic Commission to advance ocean science through 2030.

Just the Beginning

José Francisco’s vision for the future extends well beyond Ecuador’s coast. He hopes to expand what he and his colleagues have built to reach more Spanish-speaking communities, equipping a new generation to protect their local ecosystems and contribute to ocean research in their own regions. “My dream is that Academia del Océano becomes the greatest platform in the world in terms of ocean education and environmental action,” he says.

For the students arriving at San Jacinto’s shoreline for the first time and for the millions across Latin America who have never had ocean science in their own language, that dream is already taking shape.

Wearable technologies have become a widely available and cost-effective way to capture continuous, real-world health data, making them extremely appealing for clinical research. However, many research programs struggle to translate wearable-generated signals into clinically meaningful evidence.

Samsung addresses this challenge through an integrated approach that combines its latest advancements in wearable technology with clinically validated measurements, including bioelectrical impedance analysis (BIA) and electrodermal activity (EDA), as well as Software as a Medical Device (SaMD) features such as obstructive sleep apnea (OSA) and atrial fibrillation (AFib) detection, biomarker development expertise and research-related technical infrastructure designed to support evidence generation across the research lifecycle.

“The future of clinical research is increasingly collaborative and brings together technology, scientific expertise and research partners to generate a deeper understanding of human health,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Through our collaboration with Alcedis, Samsung is unlocking new opportunities for biomarker development, digital endpoint innovation and evidence generation throughout the research lifecycle.”

Samsung’s research platform starts with its cutting-edge devices and biosensors featured on Galaxy Watch that enable continuous collection of physiological data in real-world environments for users that have consented. With industry-leading wearable technology and a collaborative approach to developing measurement methodologies that provide a foundation for scientifically meaningful digital biomarkers and endpoints, Samsung’s research platform allows for faster study setup with fine-grained control of biosensors and access to participant- and device-level insights and biosensor data with respect to the study and established protocols.

As healthcare shifts toward more connected, data-driven models of care and research, Samsung is helping bridge the gap between everyday health monitoring and scientific discovery — enabling a new era of evidence generation that brings researchers closer to real-world insights and helps accelerate innovation across the healthcare ecosystem.

“The future of clinical research depends on our ability to capture meaningful health data beyond traditional clinical settings,” said Hanno Härtlein, CEO of Alcedis. “Our collaboration with Samsung brings together complementary strengths and scalable infrastructure to help advance endpoints and biomarker development, to accelerate evidence generation and support the development of more patient-centric healthcare innovations. Under our collaboration, Alcedis will lead study execution and participant engagement, while Samsung will provide its advanced wearable technology and research infrastructure to support evidence generation.”

On June 2, Samsung and Abbott partnered with the Korean Red Cross to conduct Korea’s first XR-powered blood donation campaign at Samsung Digital City in Suwon. In the campaign held in recognition of World Blood Donor Day, Samsung employees experienced immersive meditation content while donating blood, with Korean Red Cross personnel on-site throughout the event.

Following the XR-powered blood donation campaign in Korea, Samsung and Abbott are preparing to expand the program through upcoming activations at major global events in the United States and Malaysia. These efforts aim to bring the Galaxy XR donation experience to more donors, healthcare professionals and blood bank stakeholders around the world.

Enhancing the Blood Donation Experience

After putting on Galaxy XR, donors enter a calming, Zen garden-inspired environment. Using only gaze-based interaction — no controllers, no hand gestures — they plant virtual flower seeds simply by looking at them. Over three to five minutes, flowers and trees bloom around them as music created in collaboration with the Chicago Symphony Orchestra plays in the background.

“As the boundary between the physical and digital worlds continues to blur, blood donation no longer has to be a stressful experience,” said James Pak, VP of the Global Mobile B2B Team at Samsung Electronics. “Through this initiative, we hope to demonstrate how Galaxy XR can extend beyond entertainment and productivity to create lasting social value.”

“Samsung Galaxy XR, powered by Android XR, represents a significant advancement for our mixed reality blood donation program,” said Miguel Carrazza of the Transfusion Medicine division at Abbott. “It is well-suited for healthcare settings, allowing medical staff to monitor donors more easily while helping them stay naturally engaged. Through our partnership with Samsung, Abbott is seeking opportunities to further expand the overall blood donation experience.”

Expanding Access to XR-Powered Donation

Since 2016, Abbott and Red Cross organizations have conducted blood donation campaigns in nearly 30 countries. Building on that foundation, Samsung and Abbott have introduced Galaxy XR into donation settings across multiple countries, with momentum growing ahead of major upcoming events.

“I try to donate blood at least once a year, but it can feel a little boring since you have to sit still,” said Geunwoo Park of the Networks Business at Samsung Electronics, who donated during the campaign. “Using Galaxy XR made it more enjoyable because there was something engaging to watch.”

“It was a unique experience to try Galaxy XR while donating blood,” said Gangsu Kim of the Visual Display Business at Samsung Electronics, making his 20th blood donation. “I found the interactive content especially fascinating because it responded to where I was looking.”

Looking Ahead

The initiative continues to scale. At Augmented World Expo (AWE) in Long Beach, California, running June 15–18, Samsung and Abbott will host a four-day blood drive, bringing the Galaxy XR donation experience to thousands of attendees from across the XR ecosystem. Later in June, the initiative will be showcased at the International Society of Blood Transfusion (ISBT) Congress in Kuala Lumpur, Malaysia, where more than 100 blood bank decision-makers from around the world will have the opportunity to share the use cases.

Through these engagements, Samsung and Abbott are working to expand access to XR-powered donation experiences for donors, healthcare professionals and blood bank organizations worldwide.

Developing wearables with the optimal fit and comfort remains a difficult yet crucial challenge. Not only do these factors make the device feel more seamless to use, but they are directly tied to maximizing overall performance and sensor accuracy. However, the fact that each person’s anatomy is completely unique presents a major hurdle. But what if there was a way to meticulously engineer comfort, fit and sensing so precisely, it could deliver the optimal experience for nearly everyone?

Samsung’s solution is Computational Design. This multidimensional process harnesses AI and advanced computing to analyze hundreds of thousands of quantitative and qualitative data points to generate, test and refine product designs with greater precision. The result is a fundamental shift from subjective feedback to objective, data-driven engineering, creating superior products with the optimal fit for the widest range of users.

That description captures computational design in the abstract — like a dictionary definition. To understand how computational design is actually used to create superior wearables, Samsung Newsroom visited the Samsung Design Innovation Center (SDIC) in San Francisco, home to the Computational Design Lab.

Spearheading the SDIC is Federico Casalegno, Executive Vice President and Head of the Samsung Design Innovation Center, who has spent the past two decades mastering the practice of computational design and leading the implementation of this core concept into Samsung’s product development. We sat down with Federico to discuss how SDIC employs computational design as a primary tool to create and optimize experiences for Samsung’s wearables, particularly the Galaxy Buds4 series.

Q. Tell us about SDIC’s role.

At SDIC, our mission is to deliver meaningful experiences by understanding people and their evolving lifestyles — always in the context of human-centered design. Ultimately, we want to delight customers and create products that help people live happier, healthier, more creative and more productive lives, while building a better future for all and preserving the environment. To achieve this, SDIC brings together the power of design and creativity with data-driven decision-making. Supported by AI, machine learning, robotics and advanced computing, our talented, multidisciplinary team of designers is constantly pushing the boundaries of what’s possible, delivering unparalleled user experiences and real, tangible benefits.

Q. What exactly is computational design and what is the philosophy behind it?

While we live in a unique era of technological innovation, Samsung’s approach to design was always deeply human-centered as we believe that technology without humanity is merely perfection without purpose. Computational design is how we bring this philosophy to life — it is the process of harnessing the immense power of AI, data and computing to design products for people, rather than expecting people to adapt to our products. This approach helps us to create devices that are fundamentally functional, intuitive, comfortable and beautifully crafted. Today, this methodology is applied all across our wearable portfolio, including Galaxy Watch8 series and Galaxy Buds4 series.

Q. How does computational design turn the ‘fit’ of a device into an objective, measurable metric?

For developing something as personal as a wearable that remains in contact with you for extended periods, fit is an essential element. It’s not just about comfort though; a secure fit is also needed for maximizing the precision of the device’s sensors. However, traditional design methods fail to measure wearability objectively, as they only rely on a small sample of people for product testing.

Computational design fundamentally changes this. By leveraging massive, digitalized datasets and advanced AI simulations, it transforms wearability into a quantifiable metric that allows Samsung to measure comfort and fit like never before. By being able to consider all the unique shapes and curves of the human ear or the wrist through computational design, our designers are equipped with trustworthy, objective insights that are difficult to attain through traditional methods.

Q. Tell us in detail how the computational design process works in the lab and how it was implemented in the Galaxy Buds4 series.

Our computational design process relies on three elements: real people, digital twins and robots. We capture 3D and 4D scans of a diverse global audience, integrating precise anatomical data to create ‘digital twins.’ We then run AI and physics-based simulations, cross-validating the results with physical robot testing.

For the Galaxy Buds4 series, we applied this exact process to achieve perfect wearing comfort and premium sound. We analyzed hundreds of millions of global ear data points and ran more than 10,000 simulations to perfect the new blade design. This objective data led us to subtly reduce the size of the main head¹ and refine the angle of rotation — minor adjustments that resulted in a dramatic, universally validated increase in stability and comfort.

Q. How does Samsung’s computational design ultimately benefit the users?

Samsung’s computational design process is powered by a unique proprietary dataset built exclusively from within Samsung and our team has developed several specialized AI programs based on this data. This combination gives us unique insights while we constantly innovate our design processes and methods. For Galaxy Buds and Watch specifically, this translates into improved wearing comfort, stability and sensor accuracy — key factors that elevate both the user experience and product performance.

Q. Looking ahead, how do you see Computational Design evolving over the next decade?

Computational design is now a foundational element of Samsung’s development process across all our wearable products. Our goal remains to maximize wearability, fit, comfort and sensor performance to ultimately serve the people using it.

Looking ahead, the true power of this process is its continuous evolution. As our dataset continues to grow, custom AI tools will drive more accurate simulations and deeper insights. These advancements will not only further improve product wearability, but also unlock exponential innovations down the line that lead to an entirely new category of wearables that can redefine the boundaries of user experience. Ultimately, this symbiotic partnership between computational design and AI frees our designers to be more creative, empowering us to deliver measurably superior products and experiences for the people who use them.

1. Galaxy Buds4 only ︎

Introduced at The First Look during CES 2026, “Your Companion to AI Living” reflects Samsung’s vision for AI innovations. The campaign highlights how Samsung’s AI technology, connected products and services seamlessly integrate into everyday life and offer a new way of living that helps care for users and their loved ones. It also focuses on Samsung’s pursuit of AI innovations that anticipate user needs and provide personalized solutions across its ecosystem of devices, platforms and services.

“Through this campaign, we aim to show how Samsung’s products and services, integrated with AI, can become a life companion by proactively understanding users’ needs and offering personalized support when it matters most,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We will continue to create more meaningful ways for customers to experience the value of Samsung’s innovations in their daily lives.”

The campaign includes a series of three humorous videos focused on health, family and pet care. The videos connect with customers by illustrating how Samsung’s AI capabilities, incorporated into its offerings, help elevate customers’ daily lives.

For health-conscious users, the Antioxidant Index,¹ available through Galaxy Watch8 and the Samsung Health app, is shown helping people check their wellness status and receive personalized meal suggestions to maintain healthy eating habits. Additionally, the AI Food Manager² in the Bespoke AI Refrigerator Family Hub simplifies ingredient management and offers tailored recipe recommendations.

For pet owners, Now Brief³ is shown reminding users to walk their dogs and records walk routes and duration in detail, through integration with Pet Care⁴ on the SmartThings app.

For families, the Call Screening feature on Galaxy smartphones is shown assisting elderly family members in avoiding unwanted calls, such as potential voice phishing attempts.⁵ These videos are being showcased on screens across major global landmarks such as Times Square in New York and Piccadilly Circus in London, as well as on Samsung’s official social media channels, including YouTube and Instagram.

1. Available on smartphones running Android 10 or later and requires Samsung Health app v.6.0.2 or later. ︎
2. A Wi-Fi connection and Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items located in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. Users may need to manually check and adjust the list to ensure its accuracy. ︎
3. Available on Galaxy S26 series or later smartphones. ︎
4. The Pet Care service must be activated in the SmartThings app and Samsung account is required. The dog-walking notification will be triggered if the dog has not reached the user’s preset walking target. ︎
5. Supported on the Galaxy S24 series and smartphones running One UI 8.0 or later, though supported features may vary by model. Available in a total of 13 languages, including Chinese (Simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai and Vietnamese. ︎

Samsung Electronics today announced a major update to the Samsung Health app, transforming the upcoming Galaxy Watch into a proactive, intelligent health partner. Starting June 8, Samsung will begin rolling out the app update to showcase the key health features included in the upcoming Galaxy Watch. The update¹ makes daily health management effortless by translating complex biometric data — from overnight sleep to daily activity — into simple, actionable guidance.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental condition more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalized health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users stay ahead of their health. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyzes five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations, helping users determine if they need more rest or are fighting an illness, without causing alert fatigue.

• Heart Health Score: Improved Long-Term Wellness — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach to health. Today, that vision evolves into the Heart Health Score. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that clearly identifies the habits impacting users’ long-term well-being, giving them immediate clarity on their heart health.

• Daily Cardio Load: Smarter Cardiovascular Training — When users are deciding how hard to push during aerobic exercise, Daily Cardio Load measures accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

• Fitness Index: Seamless Progress Tracking — The Fitness Index ensures exercise routines are working by analyzing metrics like heart rate, VO₂ max (a key measure of aerobic fitness) and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalized goals so users can make continuous, targeted improvements

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organized into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score. This centralized view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalization with greater precision. As users navigate their day, Antioxidant Index now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time. Behind the scenes, the AGEs index has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments, as well, with Samsung offering a brand-new Hearing Health feature that integrates seamlessly across the Galaxy ecosystem. By monitoring surrounding ambient noise through Galaxy Watch, it delivers personalized analytics to help protect the user’s ears — whether they are on a loud commute or dialing up the music during a workout.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalized insights are always accessible, providing a unified view of user well-being. These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realized with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

1. New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Certain features may require user activity and data accumulation over time to enable personalized results. Feature availability, supported devices and rollout timing may vary by market, model and other factors and are subject to change. ︎

As GLP-1 medications become widely adopted for weight management and chronic disease treatment, tracking changes in muscle mass and physical activity alongside weight loss has emerged as a key medical focus. This research will delve into the feasibility of managing muscle loss for GLP-1 patients by utilizing biometric data including body composition, activity levels and heart rate provided by Galaxy Watch and Samsung Health.

Samsung and MGH have continuously collaborated on digital health research utilizing both Galaxy Watch and Samsung Health, including studies on Advanced Glycation End Products (AGEs). The MGH Diabetes Research Center, which specializes in research on diabetes and GLP-1 obesity treatment, initiated the joint study with Samsung after recognizing the potential for wearables to monitor body composition.

This study will also utilize Galaxy Watch8, powered by Samsung’s groundbreaking BioActive Sensor,² which helps provide advanced predictive and preventative wellness through more accurate health measurements.

Under the leadership of Dr. Melissa Putman, the study will enroll 100 adults beginning treatment with weight-loss medications into two groups. The intervention group will use Galaxy Watch to monitor their body composition via Bioelectrical Impedance Analysis (BIA), track physical activity and receive personalized exercise guides. Their progress will be compared to the other group, which will receive the standard guidance and care typically given to patients starting GLP-1RA therapy.

To evaluate the study’s progress, researchers will use clinical-grade DXA scans³ — the gold standard for body composition analysis — to track physiological changes in both groups. These data will help determine whether the insights and tailored guidance provided by Galaxy Watch8 can effectively support participants in building healthier daily habits, which may in turn contribute to better health outcomes particularly in preserving muscle mass.

“Many GLP-1 patients struggle with muscle mass loss, a common side effect that can cause an increased risk of cardiovascular disease and a drop in basal metabolic rate, which can lead to future weight regain,” said Dr. Putman, Director of the MGH Diabetes Research Center. “We’re interested in exploring how continuous data from a wearable device can provide invaluable insights into a patient’s activity levels, heart rate and body composition, giving clinicians a more holistic view of treatment impact and allowing for more timely, data-driven adjustments to their care plan.”

“This collaboration with MGH focuses on addressing real-world health challenges that patients face during GLP-1RA therapy, specifically managing muscle loss and building healthy habits,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Ultimately, this study highlights Samsung’s ongoing commitment to delivering comprehensive and proactive health management solutions through the advanced capabilities of Galaxy Watch.”

Samsung remains committed to researching how Galaxy Watch can support patients in managing their daily physical health. By fostering sustainable wellness habits, the company aims to help patients achieve better clinical outcomes and long-term vitality.

Samsung continues to expand its partnerships with leading medical institutions to advance wearable health monitoring capabilities and broaden the digital health ecosystem. Recently, Samsung demonstrated the potential for early vasovagal syncope (VVS) detection using Galaxy Watch in a joint clinical study with Chung-Ang University Gwangmyeong Hospital in Korea and also collaborated with Stanford Medicine to further advance Galaxy Watch’s Sleep Apnea feature.

1. Glucagon-Like Peptide-1 (GLP-1) is a hormone secreted by the intestines after eating that regulates blood sugar levels and suppresses appetite. While GLP-1 weight-loss medications that mimic this hormone are gaining significant popularity globally, they can be accompanied by side effects such as gastrointestinal disorders, muscle mass loss and potential weight regain upon discontinuation. ︎
2. The BioActive Sensor is a technology that integrates three sensors into a single chipset: an optical heart rate sensor (PPG), an electrical heart rate sensor (ECG) and a bioelectrical impedance analysis sensor (BIA). This sensor has been featured in Galaxy Watch devices since the release of Galaxy Watch4 in 2021, allowing users to measure and monitor various health indicators, such as body composition, heart rate, blood pressure and ECG tracking. ︎
3. DXA (Dual-Energy X-ray Absorptiometry) scan: A specialized medical imaging technology that uses low-dose X-rays to precisely measure body composition, including body fat, lean muscle mass and bone density. Universally recognized as the “gold standard” for body composition analysis, it is widely utilized in clinical research to accurately evaluate physiological changes. ︎

It’s every traveler’s worst nightmare and yet such accidents are more common than you think. According to Samsung Care+¹ data, claims submitted in July and August were 30% higher than the annual average.² With your phones holding everything from boarding passes and hotel reservations to maps, a damaged device could be a potential trip-ender.

That is, unless you have Samsung Care+. Here’s how the comprehensive care service helps keep your devices protected throughout the summer vacation, giving you peace of mind throughout your trip.

Reliable Support Across Major Destinations

First things first, there’s no need to panic or cancel travel plans. Samsung Care+ offers comprehensive coverage both at home and abroad³ through a network of Samsung-authorized service centers across major cities worldwide. Whether you’re in London, Seoul, Los Angeles or Barcelona, your protection travels with you.

Hassle-Free Repairs

Every minute counts on a vacation and the last thing you want is a long wait. That’s why Samsung Care+ is designed to get you quickly back on track through its streamlined claims process, helping you save time.

• No Complex Paperwork: You can get support through a clear, easy-to-follow system without complicated paperwork.
• Priority Queue⁴ Access: Once enrollment is verified, you’ll receive support with clear guidance.

Within minutes of arriving, your repair is authorized and underway to ensure minimal disruption to your vacation.

Professional Service by Certified Technicians

Once the device is submitted for repair, Samsung-certified technicians take over. These professionals, who know Samsung Galaxy devices better than anyone, only use genuine parts. This ensures repairs go beyond fixing visible damage, returning devices to optimal condition so they maintain their performance and value.

Continuing Your Journey With Complete Peace of Mind

Thanks to Samsung Care+’s service network and professional care, you are good to go. What could have ruined your long-awaited vacation becomes just a minor mishap. Samsung Care+ gives you complete peace of mind throughout your trip so you can focus on creating lasting memories.

1. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. ︎
2. Based on Samsung Care+ claims submitted in 2025. ︎
3. When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎
4. Availability may differ by country. Please contact the visiting country/region’s local customer service center in advance for service availability. ︎

Co-created with the eyewear partners, the intelligent eyewear combines breakthrough AI capabilities with comfort and style, merging Samsung’s leadership in hardware engineering and Google’s AI technology with premium eyewear design. Each eyewear brand brings a distinct design approach to the device. Renowned for their legacies in fashion eyewear, Gentle Monster presents styles with disruptive yet refined aesthetics, while Warby Parker showcases refined and timeless designs.

Built to understand the world alongside users in real time, the new intelligent eyewear provides everyday support while keeping users hands-free and heads-up. Users can access navigation assistance by simply asking Gemini with their voices, receive personalized suggestions such as a nearby coffee shop on their walking route, or even place an order for pickup. Users can also receive summarized notifications for important texts and add events to their calendars. Additional features include real-time translations with audio that matches the speaker’s voice, as well as the ability to translate text on menus or signs in the user’s line of sight. Working seamlessly within the Galaxy ecosystem, the device helps users easily manage everyday tasks or effortlessly capture photos, all without taking their phone out.

“This intelligent eyewear marks an important step in Samsung’s vision for AI,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “With this new AI form factor, we are further expanding the Galaxy device ecosystem, where each device is optimized to deliver unique AI experiences that best fit each form.”

“Intelligent eyewear represents a powerful step forward in our shared vision with Samsung to make AI more helpful and accessible in everyday life,” said Shahram Izadi, Vice President and GM of Android XR at Google. “Combining the best of Google’s AI and the Android ecosystem together with Samsung’s leadership in mobile hardware and Gentle Monster and Warby Parker’s premium design, we are helping users stay connected and fashionable in a more natural, hands-free way.”

“Intelligent eyewear should feel as emotionally expressive as it is technologically advanced,” said Hankook Kim, Founder and CEO of Gentle Monster. “Our vision was to merge fashion and technology in a way that feels bold, beautiful and human, bringing Gentle Monster’s disruptive design identity into a new era of intelligent eyewear with Samsung and Google.”

“Eyewear is deeply personal, which is why every detail matters when integrating advanced technology into frames people wear every day,” said Dave Gilboa, Co-Founder and Co-CEO of Warby Parker. “Our Intelligent Eyewear is designed to feel intuitive, combining Warby Parker’s signature design with precision optics and exceptional comfort to help people stay focused on the moments in front of them.”

The first collections of intelligent eyewear are scheduled to launch this fall in select markets, with additional details to be announced in the coming months.

1. Availability may vary depending on market. All functionalities, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability and capabilities of the product are subject to change without notice. ︎

The full experience of One UI 9 will be introduced with upcoming Galaxy flagship devices later this year, which will include advanced AI features that will make mobile interaction easy and effortless.

What’s New in One UI 9 Beta

One UI 9 beta introduces several updates across key areas of the mobile experience.

Samsung Notes¹ gains creative new tools, including decorative tapes and a wider variety of pen line styles. Meanwhile, the Contacts app now offers direct access to Creative Studio² for creating personalized profile cards without the need to switch between apps.

The updated Quick Panel³ gives users greater control over its layout. Brightness, sound and media player are each independently adjustable, with more size options to suit individual preferences.

Accessibility is significantly improved by an adjustable Mouse Key speed that enables smoother cursor control and a combined TalkBack package that brings together features previously offered separately by Google and Samsung. The new Text Spotlight feature — which displays selected text larger or more clearly in a floating window — has also been added to make reading easier.

One UI 9 also introduces enhanced protection against suspicious apps and potential threats: when new high-risk apps are detected, it now warns users, blocks execution and installation, and recommends deletion through security policy updates.⁴

Availability

The One UI 9 beta program will be available to Galaxy S26 series users in select markets, including Germany, India, Korea, Poland, the U.K. and the U.S starting this week. Galaxy S26 series users can apply to join the beta program via the Samsung Members app.

1. Service availability may vary by region/country, OS/One UI version, device model and phone carrier. ︎
2. Requires Creative Studio app installation. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker can only be shared with other Galaxy devices. ︎
3. Certain settings might be grayed out or will not appear if the feature is turned off. ︎
4. Samsung’s security policy updates are designed to improve device security through service operation policy changes and may include updates to list of potential high-risk apps according to Samsung’s internal assessment.  ︎

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While the APV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct color style to the footage.

Cine LUT makes professional-level color grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colorist studio behind globally recognized productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colors into a desired look. Unlike conventional filters that simply overlay color, Cine LUT reinterprets Samsung Log¹ footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimized for Log video. By leveraging its wide gradation,² the feature precisely reconstructs color and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, color grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colors into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s color direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

Q. What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of color.

Baek: Maintaining consistent, undistorted color in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimized for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analyzed each frame and validated performance using tools like color charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analyzed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each color palette was designed to give everyday scenes an instant cinematic look.

Q. Which Cine LUT styles do you recommend for different situations?

Eom: There’s no fixed answer — it depends on the situation. Blockbuster suits high-contrast environments like outdoor and urban scenes; Coming-of-age fits soft, trendy settings like cafes or vlogs; Romance adds warmth to character-driven scenes; and Thriller creates a more striking impression.

Q. What stood out to you in user feedback?

Baek: We expected it might be seen as just another video effect, but the response exceeded expectations. Users quickly recognized that combining Log shooting with Cine LUTs expands creative possibilities beyond simple filters. We’re also seeing more users choose styles based on the scene, with high-quality videos widely shared on social media — and even inspiring new ways to create content.

Q. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

Kim: As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

1. A technique that uses a logarithmic curve to expand detail in darker areas. While camera sensors capture brightness uniformly, the human eye is more sensitive to changes in shadows. Log helps footage better reflect natural perception. ︎
2. The smoothness and precision of tonal transitions in an image — how it shifts between light and dark. ︎

Vasovagal syncope occurs when a person’s heart rate and blood pressure drop abruptly due to factors like excessive stress, leading to a temporary loss of consciousness. While the fainting spell itself is typically not life-threatening, sudden falls can cause severe secondary injuries like fractures or concussions, making early prediction critically important for prevention.

“Up to 40% of people experience vasovagal syncope over their lifetime, with one-third experiencing recurrent episodes,” said Professor Junhwan Cho of the Department of Cardiology at Chung-Ang University Gwangmyeong Hospital. “An early warning could give patients advance time to get into a safe position or call for help, which would dramatically reduce the incidence of secondary injuries.”

The joint research team, led by Professor Cho, conducted evaluations on 132 patients with suspected VVS symptoms during induced fainting tests. Using a Galaxy Watch equipped with a photoplethysmography (PPG) sensor, the team analyzed the watch’s heart rate variability (HRV) data with an AI algorithm. The model successfully predicted impending fainting episodes up to five minutes in advance with 84.6 percent accuracy, at a clinically meaningful sensitivity of 90 percent and a specificity of 64 percent.

“This study is an example of how wearable technology can help shift healthcare from being designed for ‘post-care’ to a model of ‘preventive care,’” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “We are committed to driving technological innovation that empowers our users to lead healthier everyday lives.”

The research findings were published in Volume 7, Issue 4 of “European Heart Journal – Digital Health,” a leading medical journal and they represent the world’s first study to successfully demonstrate the potential for a commercial smartwatch to provide early prediction of syncope.

Samsung plans to further advance the health monitoring capabilities of its wearable portfolio and expand collaboration with leading medical institutions. Through these efforts, the company aims to lead the digital health industry and accelerate the implementation of personalized, preventive health solutions.

Samsung is expanding the One UI 8.5 rollout to more devices, bringing the latest Galaxy AI features across the Samsung Galaxy ecosystem.¹ The update focuses on enhancing communication and creative experiences on Galaxy mobile phones and tablets, including the Galaxy S25 series, Galaxy S25 FE, Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6, Galaxy Tab S11 series and Galaxy Tab S10 series.

One UI 8.5 will begin rolling out in Korea starting May 6,² with additional regions to follow.

1. Features may vary depending on model and service region. ︎
2. Availability and timing may vary by market and model. ︎

“Galaxy Book6 Enterprise Edition marks an important step in expanding the Galaxy Book series into enterprise computing,” said Andrew Chun, CVP & Head of B2B NPC Group, Mobile eXperience (MX) Business at Samsung Electronics. “We’re excited to bring the connected Galaxy experience to enterprise IT environments to help enable seamless workflows across devices and businesses.”

Purpose‑Built for Enterprise Environments

Galaxy Book6 Enterprise Edition is designed to simplify enterprise device deployment and configuration, helping organizations maintain consistent device settings across their PC environments and streamline device provisioning.

Devices can be prepared in advance with enterprise configuration options that include:

• Custom OS imaging
• BIOS configuration and logo customization
• Asset tagging for effortless management
• Windows Autopilot

This enables systems to be ready for immediate use while helping organizations maintain standardized configurations across their device fleets.

Enterprise‑Grade Security

Galaxy Book6 Enterprise Edition is engineered to give organizations confidence at every stage of the device lifecycle, with security being a foundational element to safeguard data and maintain system integrity.

It integrates hardware‑level protections, platform security and standardized configurations that help maintain control. This includes secure biometric authentication with a built-in fingerprint sensor and IR camera, enabling fast, password-free sign-in via Windows Hello for enhanced privacy protection and seamless access.

Galaxy Book6 Enterprise Edition also aligns with security requirements for PC platforms by National Institute of Standards and Technology (NIST) for platform integrity and firmware resilience. A discrete Trusted Platform Module (dTPM) provides cryptographic functions, such as creating and storing cryptographic keys, to further enhance security on all levels ㅡ including both hardware and software. With Samsung Knox underpinning these protections, Galaxy Book6 Enterprise Edition takes a multi-layered approach to security and privacy, helping protect devices against cyber threats while maintaining the integrity of sensitive data.

Productivity Powered by Galaxy AI

Galaxy Book6 Enterprise Edition enhances productivity with advanced performance and AI capabilities. Equipped with an NPU² capable of up to 49 TOPS, it enables efficient AI processing and seamless multitasking for demanding workloads. Finally, it brings the connected Galaxy experience into enterprise environments by extending workflows across devices.

Integrated Galaxy AI³ features help streamline everyday workflows with the following features:

• AI Select:⁴ supports quick translation and contextual recognition directly from the screen.
• Note Assist:⁵ helps summarize meeting notes and share key information across teams.
• AI Cut Out: helps prepare high-quality images for various uses.
• Intelligent Search:⁶ enables users to simply describe the content, helping them find files more efficiently.

These features further enhance productivity through seamless connectivity across Galaxy devices:

• Quick Share: enables fast file transfer between Galaxy devices.
• Multi Control:⁷ allows users to control multiple devices using a single keyboard and mouse.
• Nearby Devices:⁸ easily finds connectable Galaxy devices and connects with drag and drop to enable a range of connected experiences.
• Second Screen:⁹ offers users an additional display using Galaxy Tab.
• Storage Share:¹⁰ lets users instantly view photos, videos and files from their Galaxy Book on a Galaxy phone and vice versa, without file transfer.
• Link to Windows:¹¹ extends the user’s Galaxy phone screen to their PC for a more comfortable and productive experience.
• Samsung Find: utilizes the active SmartThings Find network of 300 million-strong to help users find their Galaxy Book — even when it’s powered off.

Designed for Work

Galaxy Book6 Enterprise Edition features a slim and balanced design built for modern business environments. It features a refined hinge structure, slim bezels and a clean keyboard layout that come together to create a professional design suited for everyday work.

Available in Mocha Gray with a thin 14.9 mm chassis, Galaxy Book6 Enterprise Edition comes in 14‑inch and 16‑inch models to support different work styles ranging from mobile professionals to office-based teams. It also supports battery life capable of up to 24 hours of video playback¹² and fast charging that restores up to one‑third of the battery in around 30 minutes, enabling longer periods of uninterrupted work. Lastly, both the 14-inch and 16‑inch models improve usability with a Pro Keyboard with backlight, while the 16-inch model includes an additional numeric keypad that enhances productivity.

Availability

Galaxy Book6 Enterprise Edition will be available in select markets starting in April 2026. 

For more information about the Galaxy Book6 Enterprise Edition, please visit: Samsung Global Newsroom or Samsung.com.

Galaxy Book6 Enterprise Edition (16-inch)
Dimensions*	357.0 x 248.0 x 14.9 mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.74 kg
	*Weight may vary by market.
OS	Windows 11 Pro
	*Edition version and availability timing may vary depending on model and/or market.
Display	16.0″ IPS WUXGA (1920×1200), 350nits
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
Processor*  NPU* Graphics*	Up to Intel® Core Ultra 7 Processor (Series 3)
	*Specifications may vary depending on model and/or market.
	Intel AI Boost, Max 49 TOPS
	*NPU performance may vary by processor.
	Intel® Graphics
	*Specifications may vary depending on model and/or market.
Network*	Bluetooth® v5.4 / Wi-Fi 6E
	*Wi-Fi 6E availability may vary due to OS version, market, location, network conditions and other factors. Actual speed may vary by market, carrier and user environment. Wi-Fi 6E wireless network routers required and sold separately.
Color	Mocha Gray
Memory*   Storage Camera	16/32GB (LPDDR5X)
	*Availability may vary by model.
	256/512GB/1TB SSD (PCle), Expansion Slot
	*Availability may vary by model and/or market  **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
	FHD (1080p) IR Camera (Windows Hello facial recognition)
Microphone/Speaker	Internal Dual Array Digital Microphones / Stereo speaker (2Wx2), Dolby Atmos®
Keyboard*	Numpad, Backlit keyboard *One Tone
	*Keyboard layout may vary by market.
Trackpad	Clickpad
Battery*	61.2Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	45W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	USB-C(2), USB-A(2), HDMI, microSD, Universal Audio Jack, RJ45, S Security Slot
	*Actual speed of USB may vary depending on user environment.

​ Galaxy Book6 Enterprise Edition (14-inch)
Dimensions*	313.4 x 221.1 x 14.9 mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.43 kg
	*Weight may vary by market.
OS	Windows 11 Pro
	*Edition version and availability timing may vary depending on model and/or market.
Display Processor NPU Graphics	14.0″ IPS WUXGA (1920×1200), 350nits
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
	Up to Intel® Core Ultra 7 vPro® Processor (Series 3)
	*Specifications may vary depending on model and/or market.
	Intel AI Boost, Max 49 TOPS
	*NPU performance may vary by processor.
	Intel® Graphics
	*Specifications may vary depending on model and/or market.
Network	Bluetooth® v6.0 / Wi-Fi 7 or Bluetooth® v5.4 / Wi-Fi 6E
	*Actual speed may vary depending on market, carrier and user environment. Wi-Fi 6E availability may vary due to OS version, market, location, network conditions and other factors. Wi-Fi 6E wireless network routers required and sold separately.
Color	Mocha Gray
Memory  Storage Camera	16/32GB (LPDDR5X)
	*Availability may vary by model.
	256/512GB/1TB SSD (PCle), Expansion Slot
	*Availability may vary by model and/or market **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
	FHD (1080p) IR Camera (Windows Hello facial recognition)
Microphone/Speaker	Internal Dual Array Digital Microphones / Stereo speaker (2Wx2), Dolby Atmos
Keyboard	Pro keyboard, Backlit keyboard *One Tone
	*Keyboard layout may vary by market.
Trackpad	Clickpad
Battery*	61.2Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	45W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	Thunderbolt4 or USB Type-C(2), USB Type-A(2), HDMI, microSD, Universal Audio Jack, RJ45, Security Slot
	*Actual speed of USB may vary depending on user environment.

1. The Intel vPro® platform is only available for the 14-inch model of the Galaxy Book6 Enterprise Edition. ︎
2. CPU and GPU specifications may vary depending on model, country or region. ︎
3. Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. ︎
4. Requires an internet connection. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. AI Select download and installation may be required when launching the app for the first time. ︎
5. Summary for Note Assist requires a network connection and Samsung Account login. Service availability may vary by language. Summary feature for Note Assist is activated when a certain number of characters is met and is under the character limit. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. ︎
6. Service availability may vary by country, region or language. Certain languages may not be available. ︎
7. Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Multi Control requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (Arm) and 2024 TVs or 2024 Smart monitors. Some functions (such as Copy & Paste or Drag & Drop) may not be available when using certain device models and apps. Feature availability may vary by region (e.g. not provided in the People’s Republic of China). ︎
8. To use Nearby Devices, certain conditions must be met. Feature availability: Phone, tablet or PC must be signed in to the same Samsung account and must have both Wi-Fi and Bluetooth turned on. Galaxy phones and tablets require One UI 7 or higher. Galaxy Books with Nearby Devices require the app to be installed from the Microsoft Store and the following software versions are also required: Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Discoverable devices: Devices that meet these conditions will appear when the Nearby Devices button is tapped in the quick panel: Galaxy phones and tablets: Must be signed in to the same Samsung account and Bluetooth must be turned on. One UI 7 or higher is required to use all features. Limited features are available if phone or tablet has One UI 4.1.1 or higher and Continuity Service 1.2.27 or higher. Galaxy Book must be signed in to the same Samsung account and Bluetooth must be turned on and requires Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Samsung TVs and Smart monitors and projectors must be turned on and must have connected to this phone/tablet at least once using Smart View or DeX. Only TVs released in 2016 or later are supported. Not discoverable on Galaxy Books. Galaxy Buds, watches, fitness bands and rings must be paired with this device using Bluetooth. Bluetooth must be turned on. Galaxy Buds must be removed from case or case must be opened. Galaxy Watch4 and above are supported. Watches, bands and rings aren’t discoverable on Galaxy Books or tablet. ︎
9. For a better experience, both devices must be signed in to the same Samsung account. Galaxy Tab S10 Ultra and Galaxy Book5 Pro sold separately. Available on select Samsung Galaxy Tab models only, including Galaxy Tab S10+, Tab S10 Ultra, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE, Tab S9 FE+, Tab S8, Tab S8+, Tab S8 Ultra and Tab Active4 Pro with One UI 3.1 or later versions installed. Available on Samsung Galaxy Book series devices with Windows 10 2004 OS or later version installed. Some additional functions are supported only on Samsung Galaxy Book series devices. Some apps may not support this feature for content protection purposes. ︎
10. Each device must be signed in to same Samsung account and must have both Wi-Fi and Bluetooth turned on. Requires updated Galaxy phones and tablets with One UI 7 or higher and kernel version 5.15 or higher and Galaxy Book2 or later (Intel) and Galaxy Book4 or later (Arm) and Samsung Smart TV models including U8000 and above released after 2025. Feature availability may vary by region and device model. ︎
11. Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on the phone and Microsoft Phone Link Apps on PC and follow the set-up prompts, including being signed into the same Microsoft account. ‘Link to Windows’ is preloaded on select Galaxy devices. PC (Microsoft Phone Link App) requires Windows 10 or above. Microsoft Phone Link recommends Samsung Galaxy device to be on the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touchscreen. ︎
12. Typical value of battery capacity tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among battery samples tested under the IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎

“Travel plans are often scattered across confirmations, apps and messages, and that creates friction at the exact moments people need clarity,” said Woncheol Chai, EVP and Head of Digital Wallet Team, Mobile eXperience (MX) Business at Samsung Electronics. “By bringing Trips to Samsung Wallet, we’re giving Galaxy users a single place to keep their trip details organized and stay one step ahead as their plans unfold.”

The new feature introduces a Trip timeline that brings all travel-related plans together in a single view, adding structure to busy itineraries and providing a smoother journey from start to finish. When users add eligible items to Samsung Wallet, Trips groups them together based on factors such as time and location, helping travelers keep itineraries in one place despite details coming from different sources.   

Users can manage a range of travel-related experiences, including bookings such as hotels, flight itineraries, car rentals and excursions — as well as tickets for buses, trains, theme parks and sporting events. Trips also supports the ability to manually add itinerary items and include memos alongside saved items to capture key reminders, plans and notes throughout the journey.

Trips underscores Samsung’s ongoing commitment to evolving Samsung Wallet into a more helpful companion in everyday life. Over time, the company will continue to expand Samsung Wallet by adding new features and partner experiences, making it even easier for Samsung Galaxy users to access and manage the essentials they rely on, including while traveling.

Samsung Wallet provides peace of mind to users through protection from Samsung Knox, Samsung’s industry-leading security platform. Samsung Knox uses protections such as encryption and biometric authentication to help safeguard sensitive information, so only the device owner can access those data.

Samsung Wallet is built as an easy-to-use, secure platform that helps Galaxy users organize everyday essentials — from payment cards to boarding passes — in one mobile application. With a refined interface and seamless access, Samsung Wallet is designed to keep what users need within reach while supporting an open ecosystem through trusted partner integrations that expand user experiences over time.

Availability

Trips will be available in Samsung Wallet starting April 2026 on compatible Samsung Galaxy mobile phones¹ in Korea, the United States and the United Kingdom.

1. Applicable to all Samsung Galaxy mobile phones that are compatible with Samsung Wallet version 5.9.32 or higher in Korea, version 6.4.97 or higher in the U.S., or version 6.4.98 or higher in the U.K. ︎

Additionally, “Coral in Focus,” a documentary tied to the initiative, received the Coastal and Island Culture Award at the 23rd International Ocean Film Festival. Samsung was separately named to Fast Company’s 2026 Most Innovative Companies list for its work advancing mobile innovation in environmental research.

These recognitions reflect the impact of Samsung’s efforts to reverse the decline of coral reefs in partnership with U.S.-based nonprofit organization Seatrees and the Scripps Institution of Oceanography at the University of California San Diego. By bringing together Galaxy’s advanced image capturing capabilities, Seatrees’ community-driven restoration model and Scripps’ knowledge on marine science, Samsung is transforming Galaxy mobile phones into powerful tools for ocean conservation.

Coral reefs cover less than 1% of the ocean floor yet support approximately 25% of all marine life and sustain millions of livelihoods worldwide.² Without intervention, many reefs are at risk of disappearing by 2050 due to climate change, pollution and overfishing.

To help address this challenge, Samsung collaborated with Seatrees and Scripps to advance coral reef restoration across a growing network of sites in Costa Rica, Fiji, the Galápagos Islands, Indonesia and the United States.

Through the “Samsung x Seatrees: Bring Coral in Focus” initiative, partners and local communities are given Ocean Mode-equipped Galaxy devices and underwater housings to capture high-quality underwater imagery with Ocean Mode, which is then used to generate detailed 3D photogrammetric models. This process improves how coral reefs are monitored and evaluated, resulting in critical insight into reef health and recovery.

Together, Samsung, Seatrees and Scripps have driven meaningful impact across restoration sites. To date, more than 20,000 coral fragments have been planted, and over 80 3D reef models have been built to support monitoring and research efforts.

Now available through Expert RAW,³ Ocean Mode extends these capabilities to Galaxy users, making advanced underwater imaging⁴ available to more people while reducing reliance on expensive, heavy DSLR equipment. This increased accessibility is critical to scaling coral reef monitoring efforts, particularly in regions where resources and technical infrastructure may be limited.

These accolades build on Samsung’s broader commitment to sustainability under its initiative, Our Journey: Galaxy for the Planet. From incorporating recycled materials into Galaxy devices to developing technologies like Ocean Mode with like-minded partners, Samsung continues to explore how innovation can help protect the planet.

1. As of April 2026, Ocean Mode is supported on Galaxy S26 Series, and is expanding to the S25 Series, S24 Series, Fold 7, Flip 7, Z Tri-Fold, Fold 6 and Flip 6 throughout the first half of 2026. ︎
2. Smithsonian Museum of Natural History ︎
3. Expert RAW must be downloaded separately from the Galaxy Store, for free, before use. Supported on S26, S25, S24, S23 an S22 series devices, S21 Ultra, S20 Ultra, Note20 Ultra, Z TriFold, Z Fold7, Z Flip7, Z Fold6, Z Flip6, Z Fold5, Z Fold4, Z Fold3 and Z Fold2. Results may vary depending on editing method and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
4. Galaxy mobile phones used underwater were placed in a waterproof underwater housing. Galaxy mobile phones are not designed to be waterproof against seawater. ︎

Since 2020, Generation17 has supported Young Leaders worldwide with Samsung Galaxy technology, mentorship and networking opportunities to amplify their stories and solutions.

A snorkeling trip as a teenager off the island of Nusa Penida in Indonesia changed everything for Brigitta Gunawan. The reef was dense with life, fish weaving through coral in extraordinary colors. It was like nothing she had ever seen. Back on shore, one thought stayed with her: most people would never experience this.

Brigitta grew up in Jakarta, an inland industrial city far from reefs, but had always felt drawn to the water. She even took her first steps on a beach in Bali. After a snorkeling trip to Nusa Penida, that connection became something else: a sense of responsibility.

According to the UN Environment Programme (UNEP), warming oceans, pollution and overfishing have put coral reefs on a devastating trajectory, with up to 90% projected to disappear by 2050. Coral reefs, found in more than 100 countries, are among the most important ecosystems in the ocean — supporting marine life, protecting coastlines and sustaining the communities that depend on them. Globally, more than one billion people depend on healthy oceans for their livelihoods.

“We’re going to lose so much in such a short amount of time,” Brigitta says. “I decided that there’s something that I can do.”

Turning a Hashtag Into a Movement

In 2021, at 17, she launched 30×30 Indonesia, named after the global effort to protect 30% of the ocean by 2030. The target, backed by the UN’s Global Goals for climate action (Goal 13) and life below water (Goal 14), is seen as critical to preserving marine ecosystems. She began simply, with a hashtag and a call for people to submit photos holding signs of support. In the first month, over 400 photos poured in, many from schools and youth groups who had never heard of the 2030 target before.

“I had absolutely no experience,” Brigitta says, crediting early mentors. “I just enjoyed going out there and slowly building what it is today.”

Soon, Brigitta expanded beyond social media. Working with a local diving community and village leaders in northeast Bali, she helped design and build a coral garden on the ocean floor — an artificial structure where coral fragments are planted to help degraded reefs recover, even as oceans continue to warm. Over the past five years, her team has planted over 1,400 coral fragments, with a survival rate of up to 86%.

Technology Bringing the Ocean to Everyone

As her coral restoration work grew, a deeper challenge nagged at Brigitta: most people would never set foot in the sea, let alone see a reef in person. “It’s important for people to see the ocean so that they know why we have to save it,” she says.

In 2024, she launched Diverseas, a free education program that uses 360-degree underwater filming to bring reefs into classrooms, supporting the UN’s Global Goal for quality education (Goal 4). Brigitta partners with grassroots conservation organizations worldwide to capture footage. Students slip on headsets and suddenly find themselves beneath the surface, surrounded by coral and other marine life.

Students who live inland have never seen these underwater scenes; by fostering ocean literacy, Brigitta is calling for collective action to protect biodiversity.

Diverseas has since reached more than 20,000 people across 12 countries through workshops, online courses, diver training scholarships, conferences and events. Its focus on immersive ocean literacy makes the undersea world feel real, and worth protecting.

For Brigitta, the goal now is to reach more communities around the world and to continue restoring reefs across Indonesia.

The Next Wave of Ocean Advocates

In coral reef restoration, where the numbers on reef loss can feel overwhelming, Brigitta believes staying optimistic is essential. “For young people, giving up is not an option,” she says. “We have to remain hopeful.”

And the best place to build that hope? The classroom, both physical and virtual. “I believe education is so powerful,” she says. “If you do it right, you inspire young people who become the policymakers of the future.”

Now, with the Galaxy S26 series,² it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix It Later To Filter It Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimization across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralizing distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear crystal-clear dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalized and comfortable listening experience with the Galaxy S26 series.

1. Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed. ︎
2. The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra. ︎
3. Image simulated for illustrative purposes. Actual UX/UI may be different. ︎

Why APV

Codecs may be unfamiliar to many consumers, but they act as invisible engines shaping the user experience. Think of a suitcase — how you pack it determines how much it holds and how easily you can find what you need. Likewise, an efficient codec enables a user to store more high-quality video while improving playback and editing.

Video falls into two categories — casual video, everyday clips we capture and share, and professional video for cinema-grade editing. While casual codecs prioritize compression efficiency, professional codecs must preserve image quality and reproduce colors with precision. Just as overpacking a suitcase can damage or distort its contents, professional video requires a robust codec that preserves every detail.

Conventional compression makes it difficult to fully enable mobile post-production — including color grading, where creators apply precise tones to match their artistic vision, and visual effects (VFX). APV was designed to support the entire workflow from capture to final edit while preserving detail even after multiple rounds of recompression.

Reducing Complexity Without Compromise

The biggest technical challenge was reducing complexity. Conventional professional codecs focus on image quality, making them computationally demanding and limiting use to high-end hardware. The goal was to achieve a low-complexity design that mobile processors could handle in real time without compromising quality.

To address this, Samsung introduced lightweight entropy coding¹ to reduce computational load and frame tiling² that enables parallel encoding and decoding across multiple cores. As a result, APV supports real-time processing of up to 8K video on mobile phones while maintaining image quality with minimal loss, even after multiple edits.

Building an Open Ecosystem for All

The value of technology lies in how widely it is used. Samsung chose to build an open ecosystem where anyone can adopt and advance the technology. It’s like sharing a great recipe — leading to even better results.

In February 2026, Samsung published APV through the Internet Engineering Task Force (IETF) as RFC 9924, establishing it as a de facto global standard. The company also released the full source code on GitHub under the name “OpenAPV,” enabling developers worldwide to participate and contribute.

This openness is driving ecosystem growth and accelerating adoption. The APV codec is supported in Android 16, while the open-source tool FFmpeg and post-production software DaVinci Resolve have also added support.

Collaborating Across Global Teams

This progress was driven by Samsung’s global research collaboration. After Samsung Research (SR) led early development, teams across Samsung Research America (SRA), Samsung R&D Institute India-Bangalore (SRI-B), Samsung R&D Institute Poland (SRPOL) and Samsung R&D Institute Japan (SRJ) worked closely together. Their efforts led to a key milestone in October 2023, when APV was unveiled at the Samsung Developer Conference (SDC). In August 2024, Samsung joined the Academy Software Foundation (ASWF) to support the open-source video ecosystem.

To bring the technology to mobile phones, the Mobile eXperience (MX) Business spearheaded product integration. Close collaboration between MX and SR optimized performance for mobile. In February 2026, Samsung equipped Galaxy S26 Ultra with APV — the first Android phone to support the codec.

Expanding Creative Possibilities for All

Our goal is clear. We aim to make professional-grade video production accessible to everyone through APV. Technology delivers its greatest value when it is open, and APV will shape a more creative future for video content.

1. A technique that reduces computational complexity, enabling the mobile phone’s application processor to operate more efficiently. ︎
2. A method that divides a large video frame into smaller segments, allowing them to be processed simultaneously. ︎

Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence¹ — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages² — making it easier to review meetings, revisit lectures or organize recorded calls.

Circle to Search with Google,³ a Galaxy fan favorite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select⁴ suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

The enhanced Object Eraser⁵ removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

Camera: Clearer Shots From Day to Night

Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

Both models feature a triple rear camera system for greater versatility. A 5MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

Nightography⁶ has been enhanced to produce brighter, sharper images in low light with more natural color. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

Design: Slim, Light and Refined

The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

Both models are available in two light and two dark color options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,⁷ while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.⁸ A premium metal frame of Galaxy A57 5G completes the design, balancing durability and aesthetics.

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.⁹ A 13% larger vapor chamber¹⁰ helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery¹¹ supports up to two days of use¹² on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

1. Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage. ︎
2. Translation into multiple languages is possible, but only one language can be translated at a time. ︎
3. Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy. ︎
4. Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time. ︎
5. Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects. ︎
6. Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects. ︎
7. Color and model availability may vary depending on country, region or carrier. ︎
8. Color and model availability may vary depending on country, region or carrier. ︎
9. Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
10. Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
11. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
12. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network. ︎

This powerful combination of technology and talent has already reaped rewards. After securing a dominant win at the 2025 Chicago Marathon and shattering the half-marathon world record this March in Lisbon, the 25-year-old is now targeting success at the 2026 London Marathon.

To mark World Health Day (WHD) 2026 on April 7, Samsung Newsroom asked him to detail his data-driven training regime, which embodies this year’s WHD slogan, “Together for health. Stand with science.”

With exclusive access to his Samsung Health metrics, we take an inside look into his grueling training program, which has seen him cover over 100 km in just one week. Discover how insights led him to adjust his training for optimal recovery and how even a “rest day” can include a 3 km run.

Q. Congratulations on your recent world record at the 2026 Lisbon Half Marathon. What’s the secret to your success?

There’s no secret. It’s just about discipline. You have to work hard, be extremely focused, and manage your energy — knowing when to rest and when to push harder. But honestly, the most important part is that you have to really want what you’re working toward. I wouldn’t have broken the world record if I didn’t follow that formula.

Q. You finished second at the 2025 London Marathon and are now preparing to go one step further at this year’s event. What role has your Galaxy Watch8 played in your training?

My coach doesn’t live in Uganda, so my Galaxy Watch8 has basically become his personal assistant here. Even though he’s not with me, he can get real-time analysis and reports on my running form through the Running Analysis feature in Samsung Health. We track my heart rate and pay close attention to my pace for each kilometer. During the harder sessions, I also monitor the asymmetry readings to see if I’m overcompensating on one side so I can avoid strain. Contact time is another key aspect I keep an eye on, making small adjustments to my form to ensure every stride is as efficient as possible. I always try to improve my running economy, so these insights are incredibly helpful.

Q. Looking at your recent Samsung Health data, we can see some clear patterns in your training routine. Tell us about your regime.

Consistency is key, but athletes must not be obsessed with training. What many people don’t realize is that rest is equally as important as physical training. To compete at your best, you need to be able to maximize your energy, and the only way to do that is through consistent rest. But “rest” doesn’t always mean no training. A rest day can mean running 3 km instead of 40 km. You have to be consistent in what you’re doing, but you also need to listen to your body and know when to slow down. Technology can help a lot with this.

Q. Can you give us an example of how a specific insight from the Samsung Health app led you to adapt your training program?

The decision to run 3 km instead of 40 km that I just mentioned was a true story. After experiencing some lingering soreness during a recent 24 km run, I decided to turn what was intended to be a 40 km run into a light 3 km jog to ensure I could recover and have the stamina to get through 40 km another day. The Samsung Health app was very helpful for me here. It kept me informed so I could allow my body to fully recover and prevent a potential injury or burnout.

Q. We’ve seen how a professional runner like yourself uses data to reach their goals. What advice would you give to someone who is just starting their running journey, and how can the Running Coach feature get them on the right track?

For beginners, it is very important to ease into things and be patient. You will build up stamina over time; it’s about knowing when to push yourself and when to stop. Not everyone has a personal coach with them to tailor a training plan. But the Running Coach feature provides customized programs to help even beginners train for a marathon. It tells you exactly what you should be doing during a run, motivates you and helps you improve. New runners are fortunate to have this fantastic technology which can guide them every step of the way. It’s also great for more experienced runners looking to take on a full marathon as it provides structured training programs.

Q. On World Health Day, the message is “Together for health, stand with science.” How does this relate to your own philosophy?

Science helps me throughout my training. I don’t know where I would be without the ability to track data on my Galaxy Watch8. I use that science to shape my daily routine. Science and technology help me perform at my best, and I believe they can do the same for anyone.

From a young runner in Uganda to a world-record holder, Kiplimo proves what happens when relentless dedication meets smart technology. Whether you are an elite athlete striving for the podium or someone taking your first steps towards a healthier lifestyle, Galaxy Watch8 provides actionable insights to help you build healthier habits and reach your goals.

Following the expansion of One UI 8.5 beta in March,¹ the program is now rolling out to more devices, including the Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, and for the first time on the A series, Galaxy A36 5G. The beta will be available in select markets, including India, Korea, the U.K. and the U.S.,² as part of a phased rollout.

Building on our ongoing collaboration with Android, Samsung is introducing support for AirDrop through Quick Share on One UI 8.5 beta, enabling more seamless cross-platform file sharing for Galaxy users on select devices, including Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6.³

The beta program will continue to expand to additional Galaxy devices later this month. Users can register via the Samsung Members app.

1. The March 2026 One UI 8.5 beta rollout brought support to the Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S25 FE, Galaxy S24 FE and the Galaxy Tab S11 series. ︎
2. Galaxy Z Fold5 and Galaxy Z Flip5 are supported in Korea and the U.S. only; Galaxy A36 5G is supported in India only. Availability and timing may vary by market. ︎
3. AirDrop support is currently available on the Galaxy S26 series. Availability and timing may vary by market. ︎

Samsung Electronics has independently developed the APV (Advanced Professional Video) codec, a technology designed to enable high-quality video editing and has released it as open source. The codec made its debut on Galaxy S26 Ultra launched in March, setting a new benchmark for mobile video creation. By preserving image quality while minimizing loss throughout the editing process, APV enables more precise, professional-grade video production.

Samsung Newsroom sat down with developers from the Visual Solution Team of Mobile eXperience (MX) Business at Samsung Electronics to hear the story behind APV, from technical challenges faced in development to the thinking that shaped it.

Q. What led to the development of the APV codec?

Yoo: Conventional video codecs experience some data loss during the compression process required to reduce file size. In particular, as the repeated editing process tends to result in noticeable degradation in image quality, a new codec has been developed to fundamentally address these limitations.

To this end, we proposed a collaboration with Samsung Research. Samsung Research took the lead in standardizing APV, and then MX business worked closely over the past three years to ensure its support as part of the Android standard.

Q. What is the APV codec, and what are its key advantages?

Yoo: APV is a video codec that has been formally standardized by the Internet Engineering Task Force (IETF). It is optimized for editing, preserving as much data as possible while delivering excellent compression efficiency relative to image quality. At the same quality level, it can reduce file size by more than 10 percent compared to similar codecs.

Min: It also delivers refined color reproduction based on the YUV 4:2:2 and achieves visually lossless level of image quality, while maintaining minimal degradation even after multiple rounds of editing.

Q. Why did you choose to release APV as open source?

Yoo: We chose to develop APV as open source to encourage wider adoption and to build an ecosystem through standardization — ultimately bringing the technology and its benefits to more users. No matter how advanced a technology is, if it isn’t widely used, it becomes obsolete.

Q. What were the key priorities in implementing APV codec on a mobile device?

Min: Moving from standardization to commercialization was a challenge on a completely different level. To enable real-time processing of UHD and 8K video within the constraints of mobile devices, efforts were focused on thermal management and system-level optimization. With APV, UHD 30fps footage can reach up to 6GB per minute, so we partnered with Samsung Electronics’ Memory Business to ensure data storage stability. As a result of validating the latest Samsung portable SSD models across all recording resolutions on Galaxy S26 Ultra over more than nine test cycles, stable data transfer performance was secured even under high-load conditions.

Yoo: Building the APV ecosystem also required close collaboration with a wide range of partners. We worked closely not only with chipset manufacturers, but also with companies developing editing tools and video players.

Q. How does it feel to see the APV codec debut on Galaxy S26 Ultra?

Yoo: As more expert-level users such as YouTubers and influencers emerge, we wanted to lower the barriers to entry for video production, which has traditionally required access to professional equipment. Galaxy S26 Ultra comes with four built-in cinematic LUTs (Look-Up Tables), and we hope this allows more users to easily create film-like visuals right from their hands.

Min: What stands out most to me is developing a dedicated pro kit for Galaxy S26 Ultra in collaboration with a camera accessory specialist. Despite the tight timeline leading up to the Galaxy Unpacked where the product was unveiled, we were able to refine the overall quality, which makes it especially meaningful. It laid the foundation for Galaxy to be utilized in professional video production workflow.

Q. As a developer from the Visual Solution Team, what are your plans going forward?

Yoo: We plan to continue advancing the codec so that both users and creators can find even greater value in Galaxy-based video editing. Through APV, we look forward to the day when Galaxy S26 Ultra is even used in film production environments.

Min: Our goal is to make it easier for everyday users to create professional, cinematic content. We’ll also continue collaborating with partners to expand the APV ecosystem.

With the APV codec, Galaxy S26 Ultra moves beyond incremental innovation. It lowers barriers to entry while raising the bar for what mobile video production can be. An era has arrived where a single Galaxy device can take users from shooting to editing to sharing at a professional level. And at the intersection of Galaxy S26 Ultra’s technology and creators’ imagination, the possibilities are wide open.

Amid this shift, Samsung Electronics has positioned Bixby at the forefront. With its official launch on March 31, Bixby has evolved from a voice assistant into a “device agent” — capable of understanding device context, connecting functions and executing complex tasks on users’ behalf. With intuitive natural language control, Bixby provides personalized solutions based on device status, along with seamless access to web-based information within a single conversational flow.

So what goes into making Bixby more than just a voice assistant? Jisun Park, Corporate Executive Vice President and Head of Language AI Team at Samsung Electronics’ Mobile eXperience (MX) Business breaks it down.

Q. What has changed with the new Bixby compared to before?

Bixby has evolved into a more powerful device agent, going beyond a traditional assistant. Optimized for each user’s device, it deeply understands device status and capabilities to provide more relevant responses and tailored solutions. With enhanced natural language understanding, it also enables more intuitive and seamless device control.

Q. What are some of the key experiences users can expect from the new Bixby?

The most noticeable improvement is how intuitive device control has become.

Bixby understands user intent and recommends the most appropriate settings or features, eliminating the need to navigate menus or know exact feature names. Users can simply describe what they want in natural language.

For example, if a user says, “Make my screen visible only to me,” Bixby activates the Privacy Display feature.

Bixby can also answer questions about the device and provide personalized solutions based on current settings — essentially a service center in your pocket. For example, asking “My eyes are tired — how can I make the screen easier to look at?” will prompt Bixby to recommend and activate the Eye comfort shield feature right then and there.

Users can get answers and solutions simply by asking questions during a conversation, without needing to search through settings or open separate apps such as a browser or maps.

In addition, Bixby is no longer limited to device-related queries. It now can analyze real-time web information and provide relevant answers. For example, users can ask, “Recommend three Korean restaurants in Seoul for a family of four,” and receive results directly within the conversation.

This allows users to ask follow-up questions naturally and get the information they need without interrupting their flow or switching contexts.

Q. What was the most challenging part of the Bixby update process?

The biggest effort went into redesigning Bixby’s architecture from command-based to agentic, enabling it to better understand user intent and deliver optimal results.

Previously, Bixby classified user input and executed tasks based on preset scenarios. Now, with an LLM at its core, it can interpret intent more flexibly and generate its own execution plans.

More specifically, we transformed individual functions into callable agents and defined them in a way that allows the LLM to invoke them as needed. This enables the system to combine multiple functions and APIs to complete tasks more meaningfully, going beyond simple natural language understanding.

As a result, Bixby now handles complex, multi-step requests more naturally with greater contextual awareness, including scenarios that were previously difficult to process.

Q. Is there a memorable episode during development?

Improving Korean language performance was particularly memorable. Korean’s extensive use of particles and verb endings creates significant variation in word forms, while its flexible word order and reliance on context allow meaning to vary widely. These characteristics make it challenging for LLMs to reliably interpret sentence structure and semantics.

To better capture these linguistic traits, we refined the training approach of our LLM-based models — improving model architecture and strengthening context-based learning. As a result, we elevated Korean language performance well beyond our initial targets. It was the moment the entire team gained confidence in this new version of Bixby.

Q. What role will Bixby play in Samsung’s transition to the agentic AI era?

Bixby will play a key role as a device agent, helping users more easily access and use Samsung devices to their full potential.

At its core, agentic AI is about understanding intent and context to autonomously carry out tasks on behalf of users, making everyday experiences simpler and more convenient. Through this, Samsung aims to accelerate the widespread adoption of AI and ultimately embed it seamlessly into everyday life, much like essential infrastructure.

With Bixby, users can discover and use a wide range of Galaxy AI features without needing technical expertise. In this way, Bixby lowers the barrier to AI and helps more people enjoy AI experiences in their daily lives.

Q. Bixby is now expanding beyond Galaxy mobile devices to other Samsung devices. Can you tell us more about this?

Bixby is already available across a range of Samsung devices beyond the Galaxy ecosystem, bringing added convenience to users.

This evolution of Bixby is now being rolled out in phases to more products, enabling Samsung users to control multiple devices throughout the home more conveniently.

Through SmartThings integration, users can also control home appliances remotely via Galaxy devices. For example, while outside, they can say, “Start cleaning the floor,” to a robot vacuum, or “Turn on the air conditioner in dehumidification mode,” before arriving home.

This allows users to manage their home environment more seamlessly, even when they are away.

As Bixby continues to expand across devices, it will deliver a more integrated and connected experience, helping users enjoy greater convenience in their daily lives.

Q. What is the future direction and goal for Bixby?

Our goal is for Bixby to become the primary entry point for interacting with Samsung products.

In the past, users had to search for the right app, navigate menus and move between multiple screens to complete a task.

With Bixby, simply speaking is enough to get things done. This represents a shift from app- and menu-based interactions to a more natural, conversation-driven experience.

To achieve this, we are continuously advancing key AI capabilities such as natural language understanding, context-based reasoning and planning.

At the same time, we are expanding Bixby across more devices. As a device agent that understands each product and connects it to user intent, Bixby will become a natural and seamless partner in everyday life.

Samsung Electronics today announced a key software update for Galaxy XR, adding enterprise-ready capabilities through Android Enterprise and improving everyday user experiences with several usability upgrades. With this latest firmware release, Android XR will now receive regular software updates, including security patches, for up to five years¹ — underscoring Samsung and its partners commitment to long-term performance, security and innovation on the XR platform launched in October 2025.

Advancing XR With Android Enterprise Support

Starting from Galaxy XR, Android XR now supports Android Enterprise, extending the trusted management framework used across millions of Android devices into immersive environments. This update brings enterprise-grade control and efficiency to Galaxy XR, creating a scalable foundation for real-world deployments across industries including training, manufacturing, healthcare and retail. With Samsung Knox on Android Enterprise, it also guarantees strict device security. Features include:

• Support for fully managed and dedicated device use cases, giving organizations greater control of Galaxy XR devices in corporate owned deployments.
• Device enrollment methods including Android zero-touch, QR code setup and Device Policy Controller (DPC) identifier provisioning, simplifying large-scale rollouts from day one.
• Enterprise app management using Managed Google Play and support for direct installation, making it easy to deploy and update XR applications.
• Core device management features including setting password policies, network configurations, device restrictions and remote lock or wipe, which help devices remain protected in any environment.
• Hardware-level protections to meet relevant compliance and security standards on safeguarding sensitive enterprise data.

“Our vision for XR extends beyond hardware — it’s about building a secure, scalable ecosystem informed by our users,” said James Choi, EVP and Head of XR R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With Android Enterprise support and ongoing platform upgrades, Galaxy XR demonstrates how real-world use cases across work, discovery and play influence our direction.”

“The expansion of Android Enterprise to Android XR brings the trusted security and management framework IT professionals rely on for millions of Android devices to the new era of spatial computing, starting with Samsung Galaxy XR,” said David Still, VP in charge of Product & Engineering, Android Enterprise at Google. “This standardized foundation is what organizations need to confidently secure and scale XR deployments.”

New Enhancements for Everyday Users

Alongside new enterprise capabilities, the latest Android XR update brings thoughtful improvements to everyday experiences — enhancing comfort, preserving workflow continuity, expanding accessibility and unlocking more immersive ways to view content. Features include:

• Enhanced virtual keyboard positioning to let users save alternate keyboard positions at their chosen vertical position and depth for a more personalized experience.
• Desktop session restore which automatically reopens up to three previously used apps in their original layout after rebooting, helping users seamlessly jump back into work or entertainment.
• Expanded accessibility features like single eye tracking² and pointer customization, making Galaxy XR more inclusive and adaptable for a wider range of users with varying sight or mobility needs.
• Wall panel alignment,³ an on-screen guide that makes it easier to accurately line up content within a user’s space, smoothly integrating the screen into physical surroundings.
• Auto Spatialization,⁴ now available in Google Chrome and YouTube, effortlessly converts 2D content into immersive 3D photos and videos.

Availability

The software update for Galaxy XR users will roll out starting from today. For more information about Galaxy XR, please visit: Samsung Global Newsroom or Samsung.com.

1. Counted from the first market launch of Galaxy XR in Oct 2025. ︎
2. Glasses and prescription contacts may impact the precision of eye tracking. For best results, purchase lens inserts (sold separately). ︎
3. Supported via Labs feature from Galaxy XR settings. Not supported on horizontal or tilted surfaces, available only on vertical surfaces. The flat area of the surface should be at least as large as the panel itself. The surface should be opaque. Attaching panels to windows or mirrors is not supported. The area in front of the wall should be visible. ︎
4. Supported via Labs feature from Galaxy XR settings. ︎

Sports broadcasting is evolving, bringing fans closer to the experience by moving cameras closer to the action. Samsung is driving this shift with the Galaxy camera system and its ability to operate at broadcast-level performance through the pairing of connectivity and mobility. Earlier this year, Galaxy flagship device was used to stream Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, where Samsung worked alongside Olympic Broadcasting Services (OBS) to embed Galaxy devices throughout the venue at one of the world’s largest sports stages. The result was a new layer of visual storytelling, capturing dynamic perspectives that complemented traditional broadcast coverage. These capabilities extended to the Galaxy Unpacked 2026, showcasing its ability to deliver professional-grade video capture and transmission.

Now, Samsung is helping lead this transformation within skateboarding competitions by embedding Galaxy S26 Ultra directly into key course features — including rails, ledges and gaps — across the entire SLS 2026 season, fully scaling the Galaxy POV (point of view) first introduced at the 2026 SLS Sydney stop.

“Mobile innovation is opening new possibilities for how sports are captured and experienced,” said Joshua Cho, Executive Vice President and Head of the Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “At Milano Cortina, we demonstrated how Galaxy technology can complement traditional broadcast systems. With Street League Skateboarding, we’re bringing that same approach directly into the course with our newest, most advanced device camera, and using mobile POV to capture skateboarding from entirely new perspectives.”

Embedded throughout the course, the devices provide skater-level perspectives, offering angles that traditional broadcast systems often cannot capture. This footage feeds directly into the live production workflow, enabling near-instant replay and offering viewers a fresh visual experience that reflects the intensity of the sport itself.

From speed to the precision of every landing, skateboarding is defined by details that are often lost from a distance. With mobile cameras placed directly inside the course, Samsung is reimagining how the sport is experienced, bringing fans closer to each mid-air movement, board flip and landing. These new perspectives offer deeper insight into technique, timing and control, while strengthening the connection between fans, the sport and the athlete.

Featuring Samsung’s most advanced mobile imaging system to date, Galaxy S26 Ultra is designed to perform in fast-moving, unpredictable environments, much like the athletes themselves. It delivers professional-grade camera performance and high-quality footage across a wide range of shooting conditions with enhanced stabilization, intelligent processing and the ability to maintain clarity in low-light or high-speed conditions. This allows it to operate alongside conventional cameras while maintaining clarity, stability and detail within spaces traditional broadcast cameras cannot easily access.

The placement of Galaxy S26 Ultra devices follows the rhythm and flow of each run, revealing the style, speed and precision of each trick from within the course itself. Galaxy features also extend the creative possibilities of production. Features such as Super Steady with horizontal lock stabilization help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo enables detailed replay of tricks as they happen. Together, these capabilities allow production teams to capture skateboarding with greater clarity, stability and proximity — showcasing the precision, style and technical skill behind every movement.

“Skateboarding is reaching more people than ever before, especially as the sport continues to grow on the global stage,” said Brett Clarke, Chief Revenue Officer at Thrill Sports, the parent company of Street League Skateboarding. “Collaborations like the one we have with Samsung help us evolve how the sport is shared with fans while staying true to the creativity and culture that define skateboarding.”

The debut of Galaxy S26 Ultra POV integration at the SLS DTLA Takeover signals where sports broadcasting is heading next. As the SLS Championship Tour continues, Samsung will continue exploring how mobile technology can evolve into versatile broadcast tools. Looking ahead to major global sporting events and the road to Los Angeles 2028, this shift suggests a future in which the boundary between smartphone camera and broadcast camera continues to disappear, bringing fans closer to the action.

About Street League Skateboarding

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, ‘BTS THE CITY’ will expand to other tour stops. Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

Samsung Newsroom explored how Galaxy S26 Ultra’s AI features enhance travel moments while testing them on location in the city.

[Photo Assist]

Restore and Refine With a Single Prompt

When traveling, it’s easy to reach for the fork before snapping a photo. At a café in San Francisco, a cake had already been partially eaten — but with Galaxy S26 Ultra, even that missed moment was easily resolved.

By simply typing, “Make it look uneaten,” Photo Assist restored the cake to its original form.

Reimagine Any Scene After the Shot

Capturing the perfect shot while traveling isn’t always easy. Moments when the scenery, subject and timing align are rare.

Using Photo Assist, a photo of San Francisco’s streets was combined with an image of a passing tram, creating a seamless result — as if taken in a single moment.

Another notable feature is the ability to change the time of day. After uploading a daytime photo of San Francisco’s harbor and entering prompts such as “Make it look like sunset” or “Turn it into a night scene,” Galaxy AI adjusted the sky and lighting to recreate the scene at a different time of day.

[Creative Studio]

Turn Photos Into Artistic Creations

After capturing a scene of sea lions at Pier 39 — one of San Francisco’s iconic landmarks — the photo was imported into Creative Studio. Selecting the Oil painting style, Galaxy AI analyzed the image’s texture and colors, transforming it into an oil painting-style image.

The result is reimagined with a different aesthetic, making it feel like an entirely new piece.

Creative Studio on Galaxy S26 Ultra transforms travel photos into a range of styles, helping users preserve memories through fresh perspectives.

Create Custom Stickers With Ease

Custom stickers were also created using a photo of sea lions. After launching Creative Studio, selecting an image and choosing a style, tapping “Generate” produced a character sticker that captured the sea lions’ distinctive features.

Users can generate images repeatedly until they achieve the desired result, then choose from seven themes — such as “A slice of Life,” “School days” or “Today’s vibe” — to save the sticker as a themed set.

These stickers can be used not only to decorate photos, but also across text-based apps including messaging and notes.

With Creative Studio, users can transform everyday photos into personalized content, sharing memories in new ways — whether among friends and family or on social media.

Capturing moments in San Francisco with Galaxy S26 Ultra and enhancing them with Galaxy AI made travel memories richer than ever. From shooting and editing to sharing, the entire process comes together seamlessly in a single device.