GALAXY S4 Launch Lights Up Sydney

A stunning new product needs a stunning launch location. For the launch of the GALAXY S4, Samsung Electronics Australia (SEAU) chose the most iconic of Australian settings, the Sydney Opera House. The launch event at the Sydney Opera House, held April 23^rd, triggered enormous excitement and interest among both Samsung consumers and journalists.

The launch event coincided with the announcement that Samsung Electronics Australia have signed a deal to become the first ever Principle Partner of the Sydney Opera House. The launch event of GALAXY S4 in Australia was a resounding success, with the iconic location illuminated by “Project Sails”, a Samsung promotion that utilized consumer-generated content.

The roof of the Sydney Opera House evokes a ship at full sail, and using this as a canvas SEAU projected 300 selected GALAXY S4 “Life Companion” related images onto it.  The images were the result of an official promotion by SEAU asking Australians to upload images that remind them of their “Life Companion”. The successful campaign ended up with over 4,500 photos uploaded to enter this competition. The results of this unique marketing strategy by SEAU were on display, and it was easy to see that both locals and international visitors were greatly impressed by it.

To highlight the celebratory nature of the event, SEAU placed a Samsung blue carpet starting from the entrance to the event hall. Other services on hand for visitors included promoters there to provide virtual S-Translator experience in Korean, French, and Italian. Not only that, SEAU also offered a special event in which consumers were able to experience GALAXY Note 8.0 one-on-one.

In addition to the grand images and displays, the launch party had a great number of people on hand to sing the praises of the GALAXY S4. Event presenter Tyler McGee, and renowned Australian actor, Guy Edmonds, both offered anecdotes telling how they utilized GALAXY S4 in their daily lives. Overall, the launch event was a big hit, with both consumers and journalists responding positively to the evening’s entertainment.

If you’re curious about what images made the final cut, all of the pictures related to GALAXY S4 “Life Companion” are available on the SEAU Facebook site.

To get a better idea of the how breathtaking the images were, look below for some of the “Opera House Projections” Event on Facebook.

Feel free to visit SEAU’s Facebook site to check out more pictures of GALAXY S4 Launching Event!