How Samsung Kicked off CES 2014: Press Conference Recap

on January 7, 2014
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Samsung Tomorrow at CES 2014


Just an hour ago, at the Mandalay Bay Hotel, Samsung held a press conference for CES 2014. Samsung Tomorrow broadcast the whole event via live streaming and live blogging. And wow, as you’ll find out, a whole lot happened during that 60 minutes. For those of you who missed out on the press conference or need to take a moment to realize what just happened, here is the recap of the Samsung Press Conference at CES 2014. (Check out the full script of the live blogging of the press conference.)



Samsung addresses the future and finds a home


BK Yoon opened up the press conference, addressing the dramatic changes ahead for the industry and how Samsung plans to cope with them. First he addressed and briefly explained the four key factors that could change the world: Connectivity, Urbanization, Aging Population, and New emerging risks.


bk yoon


Samsung wants to cope with these factors at home. More specifically, in the home of the future. He envisions that the home of the future has to ‘protect’, ‘be flexible’ and ‘be responsive.’ The first step towards the future home? Smart Home.



Smart Home


BK Yoon’s presentation was followed by Tim Baxter. Emphasizing the rise of ‘device to device’ communication, he announced that the Samsung Smart Home Service is going to be unveiled at CES 2014.


Samsung Smart Home will provide three key services in and out of the home: device control, home view and Smart customer service. The Smart Home Service Protocol is planned to be open to third party developers this year.



Samsung Partners Up


Samsung, once again, partnered up with the biggest players across all industries. If you take a look at some of the guest speakers at the press conference, you can get a sense of how important ‘providing quality content’ is to Samsung.


Samsung's partnership


Pete Bevacqua- PGA Smart TV app


Mark Cuban- UHD (sports) contents


Michael Bay- UHD (movie) contents


Samsung is also partnering up with Turner Sports, the company behind the NBA, MLF, NASCAR and more, as well as TBS, TNT and truTV.



UHD, Curved & Bendable?


We already know from the Press Release that Samsung has announced its 105″ Curved UHD and 110″ UHD TV. While showcasing its gigantic screen size and jaw-dropping display quality, there was also a brief talk about the inevitability of UHD. Samsung also once again ensured that there will be plenty of UHD content available through massive partnerships with studios like FOX and Paramount pictures, VOD streaming companies such as Amazon, Netflix and M-GO, and cable and satellite providers like Comcast Xfinity TV and DirectTV.


105 inch curved uhd tv


Also on display were some of the improved features, such as MultiWindow and Smart Hub’s new Games panel.


However, the surprise was at the end of the presentation, which showcased the Bendable TV! “At first glance, it’s a flat-plane with UHD TV with all of the features we’ve (Samsung) outlined, but with the touch of a button, it transforms into a Curved UHD TV.”




Samsung wants you to cook and clean up after better


Accompanying the world class chefs Michel Troisgros and Christopher Kostow, Samsung showcased the FoodShowcase refrigerator, oven and dish washer. Displaying technology such as triple cooling system, Flex Duo oven and WaterWall, it showed off its commitment to deliver advanced technology for people’s digital appliances.


Samsung also showcased its washing machine, aptly named Big Boy. The new washing machines can handle 4 times as much laundry, which is about 4 baskets or two king-size comforters. It has the largest capacity on the market. The Samsung Front Load can also wash a load in 30 minutes with the SuperSpeed technology.



Year of Tablets


Samsung Press Conference finished off with the announcement of a new tablet line up. With the increasing demand for tablets and the advancement in technology, such as WQXGA display and improved Multi Window feature, it unveiled the Galaxy Note Pro and Galaxy Tab Pro.


galaxy notepro & galaxy tabpro


Galaxy Note Pro is 12.2 inch, which is the biggest tablet on the market so far. The difference between the Galaxy Note Pro and Galaxy Tab Pro seems to be the compatibility of the S Pen. The Pro series will come with various apps and contents included and the Galaxy Tab Pro will be available in three different sizes.


CES 2014 officially kicks off tomorrow, and will run from the 7th to the 10th of January. During the course of CES 2014, Samsung Tomorrow will cover the exclusive information on the products that have been mentioned above, so please stay tuned and connect with Samsung Tomorrow.



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