[In-Depth Look] Keeping You Always on Track: The Always On Display of the Galaxy S7 and Galaxy S7 edge

How many times a day do you check your smartphone? Dozens? More than a hundred? Whether waiting for an important text message, seeing what calls you missed or just to know the time, most of us examine our phones many, many times during the day. And with new features and apps adding uses to our devices all the time, we are constantly finding new reasons to check our phones even more often.

But the new Always On Display (AOD) feature of the Galaxy S7 and Galaxy S7 edge puts an end to all of that. Now you can glance at your phone at any time and see your latest notifications and other key information immediately without waking your screen.

Convenience and Power Conservation

When activated, the Always On Display constantly shows your favorite information, but in a way that uses very little of the battery—less than one percent per hour, in fact. And, in case the battery goes below five percent, the Always On Display is automatically turned off. Sure, the new Galaxy smartphones feature larger batteries that last longer than ever, but everyone wants to get the most life out of each charge as possible.

Furthermore, sometimes you don’t want to shine the full glow of your phone—like when you are at the movies and you want to see if your friends have sent you a message about where to meet later. Having a subtler way of checking your phone would be a really big help. The Always On screen is clear and easy to see, but keeps the brightness down to a minimum. Now, checking the time, date, battery level of your device, and your most important notifications, such as the number of missed calls and text messages, is incredibly easy, but it can be done subtly.

Customize Your Display

In addition to offering superior convenience, the Always On Display can also be customized from the Settings menu and Quick Settings panel. There are clock modes, calendars and abstract patterns in a variety of styles to suit just about every taste. Select from analogue and digital clock faces, or even choose to display two clocks at once, so you can keep track of the time in different parts of the world. Or, if you prefer a more minimal style, opt to display an artistic abstract image. With so many customization options, the Galaxy S7 and Galaxy S7 edge set themselves apart from other devices. After all, your smartphone should be as unique as you are.

The Always On Display is one more example of how Samsung creates innovations inspired by your life, designed with you in mind. The Galaxy smartphones have long been at the forefront of the industry, and now Samsung has made them even better, redesigned for how you experience life.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.