Initiating the First Global Campaign for Printing Solutions

London to Amsterdam, people have been spotting a sign of innovation, literally. Samsung Printing Solutions’ new slogan, “Samsung. Printing Innovation”, has been making appearances in various cities around Europe. Innovation is definitely not a foreign concept for us, as can be seen with our TVs, Digital Appliances, and Mobile products. However, the time is right to remind you that Samsung’s innovation also spans to printers.

Due to advanced mobile technology, user experience and the usability of printers have evolved tremendously. Two of the most notable technologies are Near Field Communication (NFC) and Wi-Fi Direct Technology. NFC technology allows any device within a 4cm radius to be connected to another device just by tapping them together. Wi-Fi Direct Technology enables the instant exchange of data between connected devices. These two technologies basically allow you to print, scan and save files with/to your phone. This becomes even easier with the Samsung Mobile Print App.

This increased functionality does not sacrifice any of Samsung’s award-winning aesthetics. Samsung printers are known for their design and eco-friendliness. For example, three of Samsung’s printers- Origami, Mate and Clip– have won 3 Gold Awards at the 2013 International Design Excellence Awards (IDEA). For example, Origami printer is designed with corrugated cardboard and paper, instead of plastic. Clip and Mate have minimized their components, thus reducing the amount of resources used. One word to describe the design of these printers? Innovative.

Samsung has been pushing the boundaries of printer’s function and design. Recently, Samsung also introduced its ‘Concept Printers’ at IFA 2013. For example, Indie, Wave, Smarty and One & One printers are designed to increase mobile compatibility. Have you seen a printer with mobile docking options? Moreover, have you even heard of the term ‘concept printers’? As you can tell, Samsung is very enthusiastic about its printer lineups.

Why did Samsung Printing Solutions initiate its first global campaign now? Although ‘Printing Solution’ is a service for everyone, it has been more popular among B2B (Business to Business) businesses rather than B2C (Business to Consumer) businesses. Regardless of the economics, Samsung wants people to have a chance to be more familiar with Samsung printers and printing solutions. Let’s take a brief look at the most recent campaign by the Samsung Printing Solutions.

If you’ve ever been to London, you might have seen at least one of these, the ‘Black Cab’. ‘’Black Cabs’ are known as THE taxi service in London. And guess what some of these Black Cabs are wearing?

This is the Piccadilly Circus in SOHO, the happening place in London right now. Take a look at the picture. Can you see the familiar logo and products? Not only resident Londoners, but also the constant crowd of tourists can get a glimpse of the world’s first NFC printer at Piccadilly Circus as they take in the scenery.

Let’s move to Amsterdam, the Netherlands. Rembrandtplein is a famous square in Amsterdam full of clubs and pubs. Consequently, it is a very popular place for young people around the world. Can you spot the NFC printers in the picture above? If you plan to visit Rembrandtplein, make sure to also check out the statue of Rembrandt, one of the greatest painters in European art.

Starting end of November 2013, this campaign will expand to include Times Square, New York and Milan Cathedral (Duomo di Milano) in Milan, Italy. If you happened to be there around December, don’t be afraid to say hello to it for us.