Mission Possible: The GALAXY Note 3 & Gear Mission Days in Switzerland

The GALAXY Note 3 + Gear Mission days & promotion event was held at the premium shopping mall Shilcity in Zurich from November 6^th to 9th. This event generated buzz and awareness among  people by showcasing GALAXY Note products in combination with the new trendy and hip fashion icon, GALAXY Gear.

After the successful “All eyes on S4” campaign with Swisscom, which reached more than 3 million views on Youtube last summer, the media attention was high and well perceived on site. Furthermore, people were animated to participate at the missions or take the opportunity to buy a GALAXY Note 3 for a special offer.

The missions took place on the 8^th and 9^th presented by the famous TV host Guelsha Adilji, who previously hosted the S4 Launch event in April as well.

The participants were asked to perform specific or multiple functions on GALAXY Note 3 and Gear within a certain time limit. In total, 13 Missions were laid out and repeatedly carried out during these 2 mission days.

For instance, participants had to add 5 friends on Facebook in 5 minutes by just communicating via S Pen, buy 5 different products for a specific amount by using the calculator on GALAXY Note 3, compete against each other by drawing with the S Pen on the GALAXY Note 3 to get the quickest match from the public and so on.

Different levels were set up for the missions to spice up the whole event and make it  more unpredictable. Some of the participants, or rather “mission agents”, fulfilled their missions and received a prize, a GALAXY Note 3 and Gear! Other unfortunate agents, who failed the mission, returned to home with a small consolation prize.

The event was extremely well received by the visitors. Guelsha was greeted by avid cheers during her mission hosting and the participants seemed to be very satisfied by it. Around 18,100 followed the event, sharing their excitements and interests about the products.

Alex Tschobokdji, head of marketing at SESG, says that “We’re going to continue planning creative events like this to engage our customers”.