[Photo] Samsung Brings Dogs and Their Humans Together at Crufts 2016

Samsung Electronics is most often associated with products born of human-inspired innovation, but the company also has a soft spot for mankind’s furrier friends.

That is why this year Samsung lent its support to Crufts, the world’s largest dog show.

This year’s show—the 125th anniversary edition—was held at the National Exhibition Centre (NEC) in the UK city of Birmingham, from March 10 to March 13.

Since it first became involved in the event back in 1993, Samsung has provided full electronic and technical support at Crufts, giving thousands of visitors the chance to view live footage from the main event hall, no matter where in the center they may be.

The company once again operated a booth at Crufts to give visitors and their canine companions an opportunity to bond over Samsung’s latest flagship products.

Check out some of the highlights below.

Samsung Electronics has sponsored Crufts since 1993.

Visitors take a selfie with a dog at the Samsung booth.

A visitor and her furry friend bond over a Galaxy Tab.

A curious canine takes interest in a POWERbot robot vacuum cleaners at the Samsung booth at Crufts 2016.

Visitors get paws-on with the Galaxy smartphone series, Galaxy Tab S2 8.0, Gear VR and AddWash—a washing machine that allows you to add extra items during the wash cycle.