[Photo] Samsung Treats Munich to a “10 Minute Break”

on November 8, 2015
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A rather eye-catching double-decker bus pulled up to the MAC Forum at Munich Airport on October 27, 2015. Curious onlookers were given the chance to board the colorful vehicle trimmed in jungle motif and treated to a unique product experience. The bus, which is a part of Samsung’s “10 Minute Break” experiential marketing campaign, was outfitted with the company’s latest line of accessories for Galaxy devices and aimed to offer consumers a much needed break from their hectic daily lives.

 

Intrigued passersby check out the 10 Minute Break double-decker bus, equipped with Samsung’s flagship accessories.

 

Even in the middle of an asphalt jungle, Samsung’s line of accessories for Galaxy devices offers a break from the daily grind. Samsung’s 10 Minute Break double-decker bus was designed to create a relaxing environment to allow consumers to fully enjoy a much deserved break from their busy lives.

 

Participants begin their 10 Minute Break by taking a lifestyle quiz on the Galaxy Tab S2 to determine their “smart user” type.

 

Based on visitors’ quiz answers, they are classified as “Entrepreneur,” “Style Icon” or “Pioneer.” After taking the quiz, visitors are ushered into a product showcase area based on their lifestyle.

 

The 10 Minute Break showcase area features a collection of products that match participants’ preferences.

 

The showcase area features the Samsung Fast Charge Wireless Chargers and Battery Packs, LEVEL audio products, brand collaboration cases and the Gear S2.

 

Consumers enjoy a unique mobile experience in an immersive and entertaining setting.

 

Participants (and their smartphones) get charged up at the Power Bar, which was equipped with a juice bar and mobile charging stations.

 

The stylish LEVEL Theatre allows visitors to enjoy a premium audio experience with LEVEL headphones.

 

Visitors in the LEVEL Theater forget—if only for a few minutes—about the stresses of daily life.

 

If you need a moment of calm during your hectic day, stop by Samsung’s 10 Minute Break bus and enjoy a bit of fun and relaxation. The tour will run through December 6, 2015 and includes stops at landmarks and city centers throughout Germany, Poland and the United Kingdom.

 

Read more:

Samsung Electronics Invites European Consumers to Take a “10 Minute Break” with Galaxy Accessories

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