Samsung and VisitBritain reveal upgraded ‘Best of Britain’ App

Samsung Electronics has upgraded its ‘Best of Britain’ mobile application in anticipation of this summer’s London 2012 Summer Olympics. Partnering with VisitBritain, a national tourism agency, Samsung developed this new app targeting the Olympic audience, both domestically and abroad. Samsung’s global ambassador for London 2012, David Beckham, shares his best places to go on the app, revealing locations across the UK that he wants to visit with his family.

Exciting Olympic content led the upgrade of the ‘Best of Britain’ app, which launched earlier this year in partnership with VisitBritain, to support the huge influx of tourists anticipated during the games this summer. David shared some of his favourite places to visit in the UK on the app as well as recommendations, accommodation and entertainment options provided by VisitBritain in order to make the London 2012 Olympic Games more enjoyable for all.

The Olympic Torch Relay and competition locations served as inspiration for travel spots on the app, while the long-term goal is to create a lasting legacy for places associated with the Olympic Flame. Guides for key destinations — Land’s End, Much Wenlock, Stonehenge, Liverpool and Dover– all offer startling imagery and stirring content to allow international visitors to plan their next Britain itinerary.

Samsung and VisitBritain also extended their partnership to help more people experience the sights, emotions and stories of the Torch Relay. This was done through innovative smart technology and social media by enabling VisitBritain’s Super Bloggers to join the Samsung caravan on key dates of the journey. The bloggers will capitalize on their unique access to tweet, blog and create stories that highlight the towns and cities celebrating the exciting moments of the Torch Relay, and showcase cultural landmarks across the UK.

Images and inspirational content will be posted via all of VisitBritain’s digital platforms, enabling people around the world to enjoy the iconic sites the Torch will be passing through. A unique interactive map has been created to allow potential visitors to ‘Follow the Torch’ as it makes its journey, and gain insightful information on locations along the Olympic Torch Relay route.

Samsung and VisitBritain will work together to add intriguing destination content each day as the journey progresses, aiming to involve more people from around the world to take part in the historic moment. The two organizations had announced an agreement in 2010 to celebrate the London 2012 Olympic Games. The aim is to promote Britain as a compelling destination by providing visitors with a wide range of social, cultural, and enriching experiences while they stay in the UK.

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