Samsung Apps Celebrates 2nd Anniversary with New Version of Apps Store

Samsung Electronics is proud to have introduced a new and updated version of its successful application store, Samsung Apps on 19th September, 2011. Samsung Apps will be made first available to Samsung Wave smartphones running on the new Bada 2.0 OS and spread out globally on Samsung Galaxy devices towards the end of the year.

The new version of Samsung Apps features an improved user interface, updated purchasing options and a personalized App recommendation services. Samsung is also celebrating Samsung App’s second birthday by offering 30 popular paid applications for free – including well-known titles such as Fruit Ninja and Plants vs. Zombies –to Wave smartphone users.

Already featuring over 40,000 applications, the new version of Samsung Apps introduces several new features that improve the app store’s all-round user experience.

• New user interface: The overall layout of the application store has been updated and optimized, while new elements such as Smart and My Page have been introduced, enhancing the overall usability. The UI is now compatible with the Bada 2.0 OS, while an integrated billing interface ensures purchasing via the Samsung Apps is quick and hassle-free.

• New Purchasing Options – “Try’n Play” and “Rent’n Play”: Samsung is introducing the concept of application rental, enabling users to access and use new applications on a trial basis without paying the app’s full sale price.

• App Recommendation Service – “Smart”: Samsung Apps’ new Smart mode recommends applications based on current usage trends and the users’ favorite apps and interests. To activate this feature, users simply tap ‘Smart’ before adding additional information based on their interests, after which they start receiving customized App recommendations.

Since its initial launch in September 2009, Samsung has been providing an entertaining, useful and enriching smartphone experience to millions of users around the world. Samsung Apps has successfully expanded its coverage globally with availability in 121 countries and an offering of 40,000 applications.

“This new and improved version of Samsung Apps provides greater usability and convenience while also enabling a more personalized service for each of our users. We will continue to enhance our application and content services, developing even more innovative features and ensuring our customers enjoy an advanced mobile experience.”

– Kang-Hyun Kwon, Senior Vice President of Media Solutions Center

In addition, Samsung Apps was made available for Galaxy devices in March 2011. A commercial service for China and Korea started in July, followed by the UK and Australia as of September 15th. With the release of In-App Purchase SDK on September 15th, Samsung Apps will expand its commercial service for Galaxy devices to more countries this year.

Promotion details can differ by device and country.