Samsung Creates the Most Digitally Engaged Youth Olympic Games Ever

Summary:

• Samsung successfully interacted with 12 million youth during the Nanjing 2014 Youth Olympic Games.

Samsung Creates the Most Digitally Engaged Youth Olympic Games Ever

Successfully driving 12 millions of interactions with youth during Nanjing 2014
through a strong focus on digital contents and mobile technology

By the close of Nanjing 2014 Summer Youth Olympic Games, Samsung Electronics, the Worldwide Olympic Partner in the Wireless Communications Equipment category, announced that it has generated about 12 million digital interactions in the lead up to and during the Games.

Since July, Samsung has rolled out a variety of consumer engagement activities under the “Live the Beats, Love the Games” campaign. The campaign’s success has been particularly remarkable in the digital sphere, as it showcased a variety of fun multi-platform contents that inspire the digital natives’ passion for sports and music.

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Fun and Inspiring Multi-platform Digital Contents

Active involvement of EXO, the brand ambassador for the “Live the Beats, Love the Games” campaign, was a driving force of the campaign’s success in the digital sphere. Stories about EXO’s participation in Samsung Galaxy Nanjing Music Festival have generated more than 10 million views. Meanwhile, the main campaign video featuring EXO (http://v.youku.com/v_show/id_XNzUyMjU2MTUy.html) has become one of the most popular digital contents by Samsung during Nanjing 2014. It resulted in over 93 thousand views, inspiring more youth to truly enjoy music and sports.

In addition, Samsung’s two new mobile games also gained great popularity among youth. Exclusively developed for Nanjing 2014, the ‘Street Dunk: 3 on 3 Basketball’ and ‘Urban Skater: Speed Rush’ game apps have recorded over 3,200 downloads since their launch in early August.

Digital Sharing of Youth Olympic Spirits through Smartphone Technology

The campaign also supported and highlighted the efforts of Youth Olympic Games fans to spread the excitement of Nanjing 2014 around the world, by leveraging the latest features of Galaxy devices.

During the opening ceremony of Nanjing 2014, Samsung’s Galaxy Note 3 was proudly presented to all fans and athletes, when the International Olympic Committee (IOC) President Thomas Bach took a selfie with young athletes. The picture posted on Samsung’s Weibo has recorded about 1 million views.

Also, as part of the collaboration with the IOC’s Young Ambassadors programme, Samsung and the IOC provided the Galaxy Note 3 to all 104 IOC Young Ambassadors, encouraging them to chronicle the exciting experiences of Nanjing 2014 and share the stories on a variety of social channels.

Samsung’s Mob!lers Riding Relay and Summer Camp provided youth a chance to take a journey to five cities throughout China, capturing their unique Youth Olympic experiences through the Galaxy S5. The programs generated more than 4 thousand posts and reposts on social media.

In addition to the digital contents and programs, Samsung presented a unique on-site opportunity for hands-on experiences in the campaign, the Nanjing Youth Olympic Games Studio. The Studio welcomed about 28 thousand visitors, encouraging them to explore exciting new ways of enjoying sports and music, using the Galaxy mobile devices.

“As a global leader in mobile technologies and wireless communication, Samsung’s involvement in Nanjing 2014 played a key role in sharing the excitement of the Games and bringing young fans and athletes together”, said Hao Jian, the Marketing Director of the Nanjing Youth Olympic Games Organizing Committee (NYOGOC).

Samsung’s involvement in the Youth Olympic Games and its commitment to inspire youth’s passion for sports will continue through to Lillehammer 2016 and Buenos Aires 2018.