Samsung Electronics Targets High Quality Data Services with CognitiV Analytics at MWC 2015

on February 26, 2015
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Samsung Electronics announces the launch of its CognitiV Analytics solution to provide operators with a powerful, data-driven approach to network quality improvement. The solution combines real-time data collection with efficient congestion relief algorithms to provide in-depth insight into, and resolution of, network traffic challenges, and represents the first new component of its CognitiV OSS portfolio.


“Existing industry analytics solutions typically focus on analyzing data generated by either the network or the user data service alone,” said Jungah Choi, Senior Vice President of Advanced Technology at Networks Business, Samsung Electronics. “These two separate approaches can abstract network issues and do not provide true insight into the end user’s service Quality of Experience (QoE). By analyzing the data on a per-user and per-service basis in real-time, CognitiV Analytics pinpoints the root cause of service quality issues as, or even before, they occur, and jointly optimize the RAN and core policy to enhance the user experience.”


The distinction between each service on a per-user basis is important for ensuring that the problem is well understood, and that response algorithms can properly react and improve overall network quality. To facilitate this, CognitiV Analytics is capable of gathering useful sets of traffic data from network elements, such as the base station or from various network probes. It then processes this information in real time and presents an informative and visual display of any potential issues to the operator’s network operations staff.


One of the primary targets of CognitiV Analytics is video traffic, owing in large part to the vast impact it has on the network. By collecting and analyzing video traffic, the solution can determine if each user’s activity meets minimum Quality of Experience requirements. The network is then able to adapt in a proactive manner by dynamically modifying the network policy.


In addition to video services, CognitiV Analytics is designed to capture usage and QoE data on various other services, including web traffic. Effective real-time monitoring of a broad spectrum of services empowers network operators to ensure that available spectrum resources can be efficiently balanced, thus maximizing network performance and ensuring customers receive the optimal mobile user experience.


CognitiV OSS


Showcased for the first time at MWC 2015, Samsung is previewing a large-scale entry into mobile service provider Operational Support Systems (OSS), with its CognitiV OSS portfolio of solutions and products. With an initial focus on networks and service analytics, Samsung is combining this new offering with the considerable Professional Services experience it has developed building and maintaining LTE networks throughout the most technologically advanced markets in the world. Together, CognitiV OSS and Samsung’s Professional Services are intended to serve operators with a superior tool for solid network performance and user experience differentiation.


Joining analytics within the CognitiV OSS umbrella is Samsung’s award-winning self-optimizing network solution, Smart SON, along with the recently announced CognitiV Cloud Manager for management of virtualized network infrastructure. Samsung has plans to further expand its portfolio into Network Management Systems (NMS) and SDN offerings in the future.

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