Samsung Gear VR headset lets Audi customers take TT S Coupé around the track using virtual reality technology in the UK

on November 24, 2014
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Audi customers will be given a new and different experience as the latest model of the iconic TT Coupé launches in 115 Audi Centres around the UK this week – the opportunity to don a Samsung Gear VR headset powered by Oculus technology. Wearers will be immersed while exploring the third generation TT and its variants using virtual reality technology combined with the industry leading Super AMOLED display of the Samsung Galaxy Note 4.


Gear VR headset lets Audi customers take TTS Coupe


Juergen Löffler, TT designer, assumes the role of virtual guide, explaining the concepts behind the design of the new TT S Coupé before taking customers on a lap of the Neuberg Audi race track in Germany.   Through Samsung Level Over headphones, the sounds of the 306-horsepower four-cylinder engine will roar into life, making the virtual reality lap a truly comprehensive experience.


The virtual reality experience also offers a comparative overview of the TT S Coupé and the TT Roadster – both of which are to be launched in spring 2015. 


Nick Ratcliffe, Head of Marketing for Audi UK says: “This ground-breaking initiative adds a touch of theatre to automotive retail, allowing Audi customers to experience the thrill of the new third-generation TTS in its full glory.


“Audi broke new ground when it first introduced the TT back in 1998, so it is fitting that the new model is launched using cutting-edge virtual technology that showcases the car’s beauty and power.


“We will become the first automotive manufacturer to install virtual reality in every one of our UK sales outlets. It is yet another example of the Audi ‘Vorsprung durch Technik’ philosophy in action.”


“The Samsung Gear VR is a powerful representation of how we are continuing to innovate with the Gear series,” said Ines van Gennip, Marketing Director, IT & Mobile Division, Samsung UK & Ireland. “It offers people a totally new way of using mobile technology to interact with a brand, and in this case have an immersive experience with the new Audi TTS. The effect is the equivalent of being sat in the passenger’s seat of the car, meaning Audi customers don’t have to imagine driving the TTS – with the Gear VR that experience becomes much more real.”



*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. ​

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