Samsung Introduces ‘Street Style Looks’ Opportunity for Global Fashionistas

Samsung teams up with global publisher Condé Nast to put the SAMSUNG MV800 camera at the forefront of fashion trend setting

Samsung Electronics announced its partnership with leading magazine publisher Condé Nast to create a brand new online buzz campaign for the SAMSUNG MV800 camera. The campaign, entitled ‘Street Style Looks, Caught on Samsung’, brings together premium fashion and technology to capture the styles of today and tomorrow from every angle.

Samsung and Condé Nast, the publishing elite behind Glamour, Vanity Fair, Details and GQ, have recruited four premier fashion photographers to capture emerging trends in contemporary street style in four fashion capitals across the world, using photos taken with the SAMSUNG MV800. The photographers include Jamie Baker from London, Jessie Parks from Rome, Kelley Gudahl Photography in Paris and World Red Eye Photographers from New York.

Condé Nast and Samsung will celebrate the best in street chic through exceptional photography and cutting-edge technology. The photographers’ images are to be uploaded to a new dedicated Samsung Tumblr blog, caughtonsamsung.tumblr.com, This blog will showcase the newest and most creative fashions for the winter season, displaying each look from a number of angles in a fresh and dynamic format.

Along with exploring the latest fashion content from around the world, consumers can also upload their own ‘Street Style Looks’ and become part of the trend-spotting community alongside Samsung’s top fashion photographers. On the Tumblr page, three shots can be combined together to show a selection of images and the latest styles from all angles, all in one go. The campaign will drive a digital hub of user-driven content that is continuously refreshed, updated, and always bringing what’s current and new to the forefront.

The SAMSUNG MV800 is the ideal companion for capturing the latest fashion trends. Boasting a unique 3.0” Wide Flip-out Display, the MV800 allows users to take extremely low and high-angled shots and self portraits from all angles. Whether they are behind or in front of the camera, any user can take advantage of the camera’s enhanced picture quality and user-friendly features to get the best shot. The camera’s versatility, sleek finish and simple Smart Touch interface make it perfect for the trend-conscious consumer to capture the latest fashion trends through their photography.

To become part of Samsung’s global ‘Street Style Looks, Caught on Samsung’ movement and to learn how the innovative MV800 is capturing life from all angles, please visit: caughtonsamsung.tumblr.com