Samsung Level Headset Makes Jimi Hendrix Exhibit Accessible to All
To passersby, the Samsung Rock Exhibition held in São Paulo, Brazil, may have appeared to be a regular, run-of-the-mill show last Monday, July 6. Yet, had they taken a closer look, they might have seen that these 30 event attendees were actually a group of people who are visually impaired accompanied by Samsung volunteers, engaged in an open exchange of experiences and perspectives.
In the partnership with the Dorina Nowill Foundation, an organization dedicated to the social inclusion of people with visual impairments, Samsung paired company volunteers with Dorina participants. Together, they visited an exhibition about the life and work of Jimi Hendrix.
For this event, the foundation created the audio guide for the exhibition with support from Samsung. Also, Samsung volunteers provided training on how to use the Samsung Level headset, which is used as a digital docent.
All attendees had a chance to learn about Jimi Hendrix’s talent and passion for music reflected in his style, songwriting and performances throughout his career. All agreed that the exhibition was a memorable experience and the opportunity that brought the two groups together was very unique.
But the experience wasn’t just about a walk through the exhibit. Following the tour, the participants got together to share their perspectives about the exhibition, as well as their partners. It was obvious that all were happy to share their thoughts about the event. “What we enjoyed the most was the time we spent together. It was inspiring to be able to see how some people overcome barriers,” said Felipe Santos, a volunteer from Samsung.
Attendees were satisfied with the Level headset as well. “With the Samsung Level device, I could hear better, but thanks to my partner, the experience was complete,” said Sandra, a member of the foundation. Another member, Andreza, agreed that, “The equipment was perfect and this was an amazing experience. But it wouldn’t be the same if all of you weren’t here with us.”
The Samsung volunteers found that serving as “the eyes” for the group was a moving experience. Not only did they feel they could make a small difference in someone’s day, but they also learned a lot about life and the power of overcoming obstacles — lessons that will no doubt stay with them for some time to come.
ESG > Citizenship
For any issues related to customer service, please go to
Customer Support page for assistance.
For media inquiries, please click Media Contact to move to the form.