Samsung Lights Up Madrid for Christmas

On Sunday, December 18th, Samsung provided the citizens of Madrid with a spectacular light show (or projective 4D video-mapping to be more precise) at the Plaza de Cibeles.  Thousands gathered to watch the stunning display of technology as the Cibeles Palace, which also serves as Madrid City Hall, was transformed into a dazzling Christmas toy factory.

The display was entitled “Las Tres Estrallas de la Navidad” or “The 3 Stars of Christmas”, and to the delight of the crowd gathered for the show, the 4D projection imposed various fantastic images onto the surface of the palace.  You can see all the cell phones lit up in the image above, as the crowd raced to capture the moment.  Ooos and ahhs could be heard from children as well as adults. The origin of the name of the show refers to a translation of the Korean word “Samsung,” meaning “Three Stars.”

First the palace itself seemed to crumble before our very eyes only to be rebuilt into a colorful, animated toy factory moments later. The factory featured elves hard at work building toys, Christmas bells, and a troupe of gingerbread men dancing joyfully to the music.  The show was topped off with brilliant fireworks, as the projection wished Madrid “Feliz Navidad” or a “Merry Christmas.”

Christmas really is a time of joy and wonder, and Samsung is dedicated to bringing technological magic to all corners of the globe.  To keep the spirit alive, Samsung is also contributing a hi-tech float to Madrid’s January Three Kings Parade.  Not only that, but a group of children with the most creative proposals for a float will be selected to participate in the parade and ride on the float.