Samsung Offers Comprehensive Insight Into AI TVs at 2024 Latin America Tech Seminar

on May 30, 2024
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The event will highlight Samsung's latest innovations, focusing on the Neo QLED 8K with the NQ8 AI Gen3 Processor, along with various advancements in Samsung's 2024 TV lineup that offer the most premium viewing experience in the era of AI TVs

Samsung Electronics, the world’s leading TV manufacturer for 18 consecutive years, will showcase its leadership in AI TV technology at the 2024 Latin America Tech Seminar. The event, held in São Paulo, Brazil, on May 28-29, will provide an in-depth look at the latest advancements in AI TV technology.


▲ (Left) Deokhwan Kim, Picture Quality Solution Lab at Samsung Electronics, explains that AI-backed features such as 8K AI Upscaling Pro are powered by a new and powerful NQ8 AI Gen3 Processor on the 2024 Neo QLED 8K.


The Tech Seminar is part of a global series, following successful events in Europe and Southeast Asia earlier this year and coming after the ‘Unbox & Discover’ events held across Latin America. The event will offer a more in-depth exploration of 2024 picture and audio technology, with experts from the Visual Display division explaining the new features to media and industry professionals.


Key highlights will include:


  • Neo QLED 8K: Featuring advanced image upscaling powered by the NQ8 AI Gen3 Processor, the Neo QLED 8K uses 512 neural networks to transform content from its original quality to a stunning 8K resolution.1 This AI-driven technology analyzes and improves image details in real time, providing a premium viewing experience with exceptional clarity and detail.
  • Gaming Features: The 2024 Neo QLED comes with advanced game optimization features, including AI Auto Game Mode,2 which provides gamers with a seamless and immersive experience tailored to their specific game type.
  • Samsung OLED: Offering superior picture quality without light reflection, Samsung’s 2024 OLED lineup ensures vibrant colors and deeper blacks than ever before. Samsung OLED’s Glare Free technology, certified by Underwriters Laboratories Inc. (UL), ensures optimal color accuracy and clarity even in bright conditions.
  • Music Frame: This innovative speaker doubles as a decorative frame, providing rich surround sound when connected to a Samsung TV. It integrates seamlessly into any home environment, enhancing both the visual and audio experience.


▲ (Right) Kevin Cha, Picture Quality Solution Lab at Samsung Electronics, describes how the 2024 Neo QLED 8K incorporates the new and powerful NQ8 AI Gen3 Processor to support AI-backed features such as 8K AI Upscaling Pro and AI Motion Enhancer Pro.


“We are thrilled to offer an exclusive deep dive into our AI TV technologies at the LATAM Tech Seminar,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “This event is a unique opportunity for experts and reviewers to experience firsthand our latest products that deliver exceptional picture quality, advanced features and seamless connectivity.”


For more information on Samsung’s 2024 TV and monitor lineup, please visit


▲ (Right) Andy Lee, Head of Picture Quality Solution Lab at Samsung Electronics, shares how the 2024 Samsung OLED features Glare Free technology to deliver a comfortable viewing experience.



1 8K AI Upscaling Pro
2 Available in models Q80D and above

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