Samsung Showcases 2012 Vision to European Region

on February 14, 2012
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Samsung Electronics today showcased its diverse array of new products at the Samsung Forum 2012 in Europe. Embracing its new guiding philosophy of “Pushing Boundaries,” the company shared its strategy to expand its European market and deliver connectivity and content across multiple devices – from TVs to mobile phones, tablets to Notebook PCs and digital cameras to home appliances.

 

“More than ever, consumers are leading dynamic lifestyles that require technology to enrich and accommodate their lives. We will achieve this through new product innovations, continued investment in research and development, and by driving corporate and social responsibility programs in the European region.”<br /><br />
Seokpil Kim, President and CEO of Samsung Electronics Europe

 

 

In 2011, Samsung Electronics achieved record sales of $143 billion. In Europe, the company achieved No. 1 market share in 10 product categories, including, for the first time, mobile phones.

 

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“Our strategy for growth in Europe and around the world will be to focus on B2B and becoming a holistic solutions provider. We will create a dedicated B2B organization with localized solutions, targeting fields such as banking, insurance, healthcare and education with products linked to business aspirations such as mobility, security, analytics and data.”</p><br />
<p>Seokpil Kim, President and CEO of Samsung Electronics Europe<br /><br />

 

 

Additionally, Samsung shared the worldwide launch of its CSR (corporate social responsibility) platforms under the banner of Hope for Youth in Europe. In the Czech Republic and Slovakia, the company has partnered with SOS Children’s Villages International to equip young people with technological skills for a better future. This includes developing a technology e-Learning program, donation of products, as well as Samsung volunteers’ time to help the children in need.

 

 

For more information visit www.samsungeuforum2012.com

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