Samsung TVs Worthy of the Queen
Samsung Electronics recently announced that they’ve been awarded the Queen Royal Warrant, a first for AV/TV product maker.
The centuries-old recognition is considered quite an honor, since it indicates the product has been used in by the royal family for at least five years, thus certifying the products’ excellence.
Fit for Royalty
The British Royal Warrants can be awarded by the Queen, Duke of Edinburgh or the Prince of Wales, currently Queen Elizabeth, Prince Philip, and Prince Charles respectively. The Warrant has been awarded to supplier of goods or services to the royal family, giving the right to place coat of arms or heraldic badge on company holdings for the next five years. Of the three, the Queen Royal Warrant is considered the most prestigious.
A Mark of Superior Quality and Service
After fierce competition in 2006 to be the first official provider of TVs to the royal family, Samsung worked tirelessly to provide the best quality and service to be worthy of the warrant.
From 2006 to 2011, Samsung provided around 100 premium TVs and AV products to the royal family, providing 24 hour maintenance by a “royal family service team”, while also sponsoring charity cricket event held by the royal family.
Premium Products with Royal Recognition
Samsung plans to brand the British headquarters and stores with the Queen’s coat of arms along with product catalogs, the UK homepage, and official notices. Also, Samsung has invited some of royal family’s key delegates to help create a variety of promotions.
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