Samsung’s Launching People Campaign Concludes with Creativity Marathon in Mexico

Wrapping up its “Launching People – Mixed Talents” campaign in Latin America, Samsung Electronics held a creativity marathon from May 11 to May 12 in Mexico City to encourage the region’s youth to work for the democratization of access to information. The campaign aimed to encourage Millennials to propose solutions to improve the digital inclusion of children in Latin America.

The creativity marathon, entitled “Interaction for Action,” was held over a period of 15 hours, and saw teams of 60 participants—including educators, developers, programmers and NGO leaders—interact to create a solution that allows children to more easily access communication technologies. The team with the most inventive proposal received a monetary reward for their idea.

Obtaining access to technology and information, such as navigating Wrapping up its “Launching People – Mixed Talents” campaign in Latin America, Samsung Electronics held a creativity marathon from May 11 to May 12 in Mexico City to encourage the region’s youth to work for the democratization of access to information. The campaign aimed to encourage Millennials to propose solutions to improve the digital inclusion of children in Latin America.

The creativity marathon, entitled “Interaction for Action,” was held over a period of 15 hours, and saw teams of 60 participants—including educators, developers, programmers and NGO leaders—interact to create a solution that allows children to more easily access communication technologies. The team with the most inventive proposal received a monetary reward for their idea.

the Internet or utilizing smartphone applications, might be effortless for many around the world, but is still unfeasible for about half of Latin America’s population, according to a survey by Datanalisis.

This lack of access interferes directly in the educational and economic progress of Latin countries. In fact, 61 percent of Latin youth agree that the scarcity of access to technology can be a challenge and an obstacle to gaining an education.

“That’s why we chose digital inclusion as a theme for the campaign ‘Launching People – Mixed Talents’ in Latin America,” explains Mario Laffitte, Vice President of Marketing and Corporate Affairs at Samsung Latin America. “We conducted this campaign to motivate young people to interact in search of creative and innovative ideas and to show that Samsung technology can be used in a meaningful way, when combined with the thoughts and ideas of young people.”

Despite existing challenges, the majority of Millennials, the cohort of 18- to 29-year-olds that represents approximately a quarter of the world’s population, want and believe they can make a difference in their countries.

The “Mixed Talents” campaign in Latin America, which was held in Mexico, Colombia, Peru and Chile in the latter part of 2015 to the first half of this year, has demonstrated that this powerful group of young people does in fact have the power to make a change. The initiative has also demonstrated that Samsung’s technology can be used in a meaningful way, when combined with Millennials’ ideas, like the ones presented at the creativity marathon.

“We are certain that our campaign helped to awaken the social interest of young people,” notes Laffitte. “With this, we plant a seed. From now on, there is a huge potential to alleviate the current situation.”

As Samsung’s 2015 Launching People campaign comes to an end, it is certain that future initiatives will continue to help individuals use technology to realize their dreams and reach their full potential. Launching People will also continue to bring to light creative and innovative ideas that illustrate how powerful technology can be when it comes to solving society’s biggest challenges.