Barrier-Free Mapmaking To Improve Local Mobility

From December 3 to 19, the Device eXperience (DX) Division will run its Barrier-Free Mapmaking volunteer program.

First launched in 2024 by the Device Solutions (DS) Division and expanded to the DX Division this year, the initiative sends employees into local communities to identify mobility challenges for people with disabilities, older adults and families using strollers. Accessibility features — including ramps, tactile paving and elevator access — will be added to mapping data, helping improve mobility in local communities.

Employees showed strong interest, with many signing up as soon as registration opened. “My grandmother uses a wheelchair, and our family has often struggled when going out to eat. I hope this initiative helps make everyday mobility a little easier for others in similar situations,” said Seongmi Lee from the Mobile eXperience (MX) Division. Yujin Kwak from the Korea Sales & Marketing Team added, “This project goes beyond mapmaking. It’s a valuable opportunity to improve the daily lives of people with limited mobility and help create an environment where everyone can move freely and equally.”

Advancing Accessibility Awareness Companywide

The DX Division carried out an accessibility awareness campaign and will distribute a new global accessibility guide to help employees integrate inclusive practices into their daily work. The resource outlines standards and procedures across HR functions — including recruitment, personnel management and workplace culture — and will serve as a key tool in fostering an accessibility-first organization.

Since 2023, the DX Division has also hosted a two-week Accessibility Festival Week (AFW) every May to mark Global Accessibility Awareness Day (GAAD).

In 2025, AFW expanded beyond Korea to include Europe — bringing together employees from development, design, marketing and sales. Participants shared firsthand user experiences and emphasized the importance of embedding inclusive design into technology from the earliest planning and UX stages. Samsung also distributed an AFW toolkit across the company to help teams worldwide plan and execute accessibility-focused initiatives for future GAAD events.

Building Disability Awareness Through Cultural Experiences

The Inclusion and Diversity Office within the DX Division has introduced a cultural experience-based disability awareness program supported by the Korea Employment Agency for Persons with Disabilities. Moving beyond traditional lecture-style training, the initiative blends cultural activities with instruction to help employees deepen their empathy and understanding through musicals, classical concerts and theater productions featuring artists with disabilities. To date, 8,660 employees have participated, and the division continues to broaden involvement to strengthen the program’s impact.

“It inspired me to reflect on whether I had held any unconscious biases about people with disabilities,” said one employee who participated in the program. “It was the most moving training I’ve experienced since joining the company.” Other participants shared that experiencing live performances firsthand — rather than completing standard online training — offered an opportunity to reshape their perceptions of people with disabilities.

Steps Toward Better Mobility

The DS Division supports mobility and welfare programs for people with disabilities through its Love Walk campaign, turning employees’ steps into charitable donations.

Established in 1998 as Love Run, the initiative later shifted to Love Walk and has steadily expanded its impact.

From 2017 to 2021, donations supported mobility assistive devices for people with disabilities. Since 2022, the campaign has funded eco-conscious vehicles for community welfare centers to help improve mobility access.

Creating Meaningful Careers for People With Developmental Disabilities

Samsung operates Stellar Forest, a subsidiary standard workplace that supports people with developmental disabilities in developing their potential and building a sustainable foundation for independent living.

Following its launch in 2023, Stellar Forest has continued to identify job roles and industries suited to this community while expanding employment opportunities. In September 2025, it was certified as one of Korea’s top employers for job creation.

Currently, 420 employees work across two areas — the Bakery Division, which produces cookies, financiers and other baked goods, and the Pop-up & Package Division, which creates pop-up cards and books.

Employees in the DS Division run Stellar Forest Supporters, a volunteer group that supports cultural, sports and leisure activities for Stellar Forest employees. Each month, the group hosts badminton, yoga, choir, arts and crafts, gardening and cooking sessions — helping expand leisure and cultural opportunities for employees with developmental disabilities.

“Supporting the growth and independence of colleagues with developmental disabilities has been deeply moving and rewarding,” said a member of Stellar Forest Supporters.

In November, Young Hyun Jun, CEO, Vice Chairman and Head of the DS Division at Samsung Electronics, visited Stellar Forest to meet employees. He emphasized the importance of creating a workplace where everyone can work and grow freely, without bias or discrimination.

Driving Inclusion in AI and Employment

TM Roh, CEO, President and Head of the DX Division at Samsung Electronics, urged employees within the DX Division to build AI with openness and inclusion so everyone — with or without disabilities — can communicate freely and live independently in the AI era.

Last year, Samsung joined The Valuable 500, a global coalition of CEOs, underscoring its commitment to fostering a workplace where employees with disabilities can reach their full potential and to continually improving the accessibility of its products and services.

From barrier-free mapmaking to a wide range of accessibility initiatives, these efforts demonstrate Samsung’s commitment to innovation for all. Looking ahead, the company plans to embed accessibility and inclusion more deeply into its technologies and organizational culture — ensuring a safer, more convenient experience for everyone.

Learn more about Samsung’s accessibility efforts here.

This philosophy has earned recognition on the global stage. At the 2025 International Design Excellence Awards (IDEA), Samsung received a Gold Award for its “Samsung Inclusive Essentials” concept in the Concepts & Speculative Design category. The award highlights not only innovations in design but also meaningful improvements in usability and social contribution.

Through Samsung Inclusive Essentials, Samsung aims to help all users understand and manage their appliances independently. As such, the design concept standardizes the shape and color of buttons and incorporates multiple senses including sight, sound and touch so that essential functions can be recognized instantly and used seamlessly.

October 15 marks International White Cane Safety Day, established by the World Blind Union to promote and protect the rights of people with visual impairments. To commemorate the day, Samsung Newsroom sat down with Dahwe Park of the Digital Appliances (DA) Business’s FX Design Group and Hyunbin Shin of the DA Business’s Design Innovation Group, who both contributed to the award-winning concept. They shared their insights on the thinking behind Samsung Inclusive Essentials and the goals it seeks to achieve.

▲ (From left) Dahwe Park and Hyunbin Shin

Q. What motivated the development of Samsung Inclusive Essentials for home appliances?

Park: The latest appliance design has been moving toward simplification — doors that open with a touch instead of a handle and digital displays instead of physical buttons. For older adults and those with visual impairments, these changes have made appliances harder to use. We wanted to break down these barriers and create products that everyone could operate conveniently.

Shin: We analyzed the entire user journey from installation and use to management and maintenance. For instance, the same ‘I’-shaped marking was used inconsistently across products — sometimes to indicate a push button and other times a pull action, which made it difficult for users with visual impairments to operate appliances on their own. To address this, we standardized shapes to match their functions, simplifying and unifying them into more intuitive forms.

▲ By standardizing button shapes to clearly represent the needed actions — such as push, pull, touch and rotate — and unifying the icons used across products, Samsung Inclusive Essentials enhances clarity and makes controls more intuitive.

Q. How does this solution differ from conventional accessibility design?

Park: Traditional accessibility design often relied on adding separate functions or devices. However, user testing has shown that people with visual impairments prefer not to depend on accessories like Braille stickers or add-ons but would rather use the appliance in its original form like everyone else. Our solution improves the core design itself — without attachments — so that anyone can operate the product independently.

Shin: For the main control areas, we applied a multimodal design that combines sensory elements such as shape, texture, color, lighting and sound. Consistent feedback signals are integrated across the product so that users can recognize and operate its features more easily. Instead of flat printed icons, buttons are embossed and outlined so they can be identified by touch.

▲ Color-coding the caps of water and detergent containers makes it easy to recognize what they’re containing at a glance — without the need to read small icons.

▲ Buttons with raised outlines make it easy for people to locate them by touch alone.

Q. Was there any feedback from user testing that left a strong impression?

Shin: We conducted multiple user tests at a local welfare center for people with visual impairments and were struck by how many of them live alone. One participant who had lost his sight later in life shared how his independence had diminished and how difficult it felt to constantly rely on others. When he traced the embossed buttons with his fingers, he said, “It may seem like a small detail, but it makes me feel respected and considered. Now I feel that I can use appliances on my own.” That moment resonated deeply with our entire team.

Park: Samsung Inclusive Essentials shows how even small changes can help people with visual impairments live independently without external assistance. It enhances autonomy, supports a more self-directed way of living and reduces the burden on families and caregivers. For individuals with visual impairments living alone, it can be an essential means of ensuring their right to a decent standard of living.

Q. It sounds like this design concept benefits not only people with low vision but all users.

Park: Exactly. Samsung Inclusive Essentials improves the fundamental elements of products in an inclusive way. For example, high-contrast colors help people with low vision, but they also allow other users to recognize controls more quickly. Beyond simply enlarging text or changing icons, we used signals such as shape and color to make appliances easier for everyone to identify and operate in different situations.

Shin: People with visual impairments may seem like a small group, but about one in every 210 people in South Korea is affected. And many people experience difficulties in their daily lives due to decreased vision caused by eye disease or presbyopia. Our solution was designed not just for people with disabilities, but to make appliances more accessible and convenient to use for all.

Q. How do you envision the future of Samsung Inclusive Essentials, and what goals do you hope to achieve?

Shin: While this project focused on people with visual impairments, our aim is to listen more broadly to users who face different challenges in daily life. We want to design appliances that address diverse needs. Samsung Inclusive Essentials goes beyond home appliances simply “usable by everyone” — it is about enabling more dignified and autonomous lives. Regardless of disability, age or environment, every user should be able to experience technology and products equally. We will continue refining our design solutions to achieve that vision.

Park: Samsung Inclusive Essentials is not just about improving features — it’s a user-centric mindset. Imagine turning on a washing machine by simply touching anywhere on the display without having to search for a small power button or opening a dishwasher without locating a specific sensor on the door. Imagine reducing the hassle of water tank and mop cloth maintenance in a robot vacuum by adopting direct water supply systems. All of these illustrate the direction inclusive design should take — making everyday interactions simpler and more seamless.

Samsung Inclusive Essentials begins with small gestures of consideration and grows into meaningful, positive user experiences. With this philosophy, Samsung appliances move beyond accessibility features to embody the design values that enhance usability — empowering everyone to understand, operate and use the products independently, with confidence.

This philosophy is reflected even more strongly in One UI 8, launched alongside the latest Galaxy Z series. The update enhances hearing accessibility features, enabling smoother communication even in challenging listening environments.

To learn more about how these improvements came to life, Samsung Newsroom spoke with Soohyun Lee from Experience Planning Group1 of Samsung Electronics’ Mobile eXperience (MX) Business, along with Samsung Supporters Hajung Kim and Wansu Kim, who collaborated with Lee to bring more accessibility features to One UI 8.

▲ (From left) Wansu Kim and Hajung Kim with Soohyun Lee

Real Voices, Real Change: Samsung Supporters Inspire Inclusive Features

The hearing accessibility features in One UI 8 draw on the real-life experiences and feedback of Samsung Supporters. Currently active in Korea and the United Kingdom, the Samsung Supporters program invites users with diverse accessibility needs — including vision, hearing and mobility — to propose accessibility-related ideas directly to Samsung. It played a key role in developing the new hearing accessibility features in One UI 8, with Samsung Supporters Hajung Kim and Wansu Kim, both of whom are hard of hearing, contributing their experiences and ideas.

“We listen closely to the valuable feedback from our Supporters about inconveniences and other challenges that traditional desk research might overlook,” explained Lee, who manages the Samsung Supporters program. “We then incorporate those insights to improve our products and services.”

“We communicate with the Supporters in real time on a daily basis, while also conducting online surveys and in-depth offline interviews to carefully analyze issues and review solutions,” she continued. “Samsung Supporters are part of the entire process — from planning to testing and refinement.”

▲ Soohyun Lee from Experience Planning Group1 of the MX Business

Features directly proposed by Samsung Supporters — such as Interpreter using keyboard and Real-Time Text calls — were brought to life in One UI 8. “After experiencing Galaxy products firsthand as a hard-of-hearing user, I suggested specific improvements regarding certain features,” said Wansu Kim, an international sign language educator. “Knowing that even a small change can make someone’s daily life much more convenient, I focused on ideas that people would truly need and be able to use with ease.”

Content creator and writer Hajung Kim collaborated with Wansu Kim to produce a video introducing One UI 8’s hearing accessibility features. “We wanted the changes we suggested to seamlessly blend into the everyday lives of more people, so I planned the video from the perspective of a real user,” said Hajung Kim with pride.

▲ (From left) Samsung Supporters Hajung Kim and Wansu Kim use the new accessibility features applied to One UI 8.

‘Breaking Language Barriers With a Keyboard’ — Samsung Supporters’ Pick ①: Interpreter Using Keyboard

Starting with the Galaxy S24 series, Galaxy AI’s translation capabilities have already proven to be a reliable companion for overcoming language barriers. However, its voice-based format had limitations in certain situations — for example, when the speaker’s pronunciation was unclear or when the surrounding environment was noisy.

With One UI 8, Samsung enhanced Interpreter¹ in a way that helps users communicate more naturally across languages through text typed on the keyboard. When a user types a sentence in their own language, the device instantly generates a real-time translation² in both text and speech. The screen then displays two sections — one showing the user’s original text and the other the translation for their conversation partner — enabling smooth two-way communication.

▲ Soohyun Lee introduces the Interpreter using keyboard feature.

“Our focus was on creating a seamless, uninterrupted conversation experience,” said Lee. “To reflect real usage patterns and refine the feature, we made typed sentences remain visible even after translation for easy editing and added an option to quickly delete the entire sentence with just one tap when users want to start a new one.”

▲ Wansu Kim demonstrates the Interpreter using keyboard feature.

“I love traveling with my family, but since both my parents and I are hard of hearing, communication has always been a big challenge — especially when traveling abroad,” said Wansu Kim. “On a recent trip, Interpreter using keyboard allowed me to converse freely with people using different languages, making everything so much easier. Now, I can solely focus on the excitement of traveling without concerns about language barriers.”

“Elevators were originally designed for wheelchair users, but today everyone benefits from them,” he added. “In the same way, Interpreter using keyboard can be used by anyone in situations where it’s difficult to talk. Accessibility isn’t only for people with physical limitations — it’s an opportunity for everyone.”

‘Don’t Miss a Word During a Call’ — Samsung Supporters’ Pick ②: Real-Time Call Captions

For users with hearing aids or cochlear implants, phone calls can still cause anxiety. It’s easy to miss parts of the conversation and difficult to jot down important details while talking. To ease this burden, One UI 8 introduces Real-Time Call Captions.³

By tapping the speech bubble icon on the right side of the call screen, the speech of both the caller and receiver are transcribed and displayed in real time. “I used to feel nervous whenever I needed to make a hospital appointment or talk with a bank representative on the phone because it was so important to understand every detail,” said Hajung Kim. “Now, with captions, I can instantly catch any words or sentences I might have missed, which makes me feel much more at ease. It’s not just a tool that converts voice into text — it’s a safety net that helps me follow the conversation and communicate more freely.”

▲ Hajung Kim uses the Real-Time Call Captions feature during a phone call.

The feature assists users during everyday phone calls with friends and family as well. “Before, I often had to ask my grandparents to repeat themselves because I couldn’t clearly understand their pronunciation,” Hajung Kim said. “I often worried that going through this process again and again would tire them out, especially during longer calls. But with Real-Time Call Captions, I can now read my grandmother’s words on the screen instantly, allowing the conversation to flow without interruption.”

“A short phone call can brighten an entire day, making this feature truly invaluable to my family,” she added.

‘Instant Conversations, No Waiting Required’ — Samsung Supporters’ Pick ③: Real-Time Text Calls

The accessibility feature Wansu Kim uses most frequently is Real-Time Text calls,⁴ which allows users to communicate in text during a call, as though they’re exchanging messages. In earlier versions, the text of the other person’s speech appeared only after they finished speaking. This was particularly inconvenient during automated response system (ARS) calls with banks, telecommunications providers or credit card companies, when the input time often expired before users could read the instructions on their screens.

Now with One UI 8, however, Real-Time Text calls display text the moment the other person begins speaking, allowing users to follow along and prepare responses without delay. “Even during personal calls, being able to see what the other person is saying in real time makes me feel much closer to them,” said Wansu Kim.

▲ Wansu Kim uses the Real-Time Text calls feature during a phone call.

“In the past, there were always slight pauses during text calls with the Supporters — it sometimes felt like playing a game of guessing each other’s timing,” Lee said. “Those experiences showed us that timing is the most crucial part of a phone call. By making text appear in real time — without waiting for the other person to finish speaking — we introduced a key improvement. Even a few seconds can make a big difference, and seamless timing helps bring people closer together.”

Making Accessibility a Given for Everyone

What does the future of accessibility envisioned by Samsung Electronics and Samsung Supporters look like?

“Accessibility isn’t a matter of special consideration — it’s something that everyone deserves and should enjoy,” Lee said. “Our goal is to create experiences that more people, across various environments, can access and benefit from without inconvenience at any time.” She added that the journey toward greater accessibility has been a joyful one, made possible thanks to those who understand the need for change and continue to offer their encouragement and support.

For Wansu Kim, accessibility means freedom. “To me, hearing accessibility is freedom,” he said. “Through my work with Samsung Supporters, I want to help ensure the voices of people like me are heard more clearly and contribute to a world where everyone can communicate freely.”

“Accessibility is a bridge that not only connects people physically but also links their hearts,” Hajung Kim added. “Beyond simply reducing inconvenience, I want to help build a world where technology becomes a source of confidence and empowerment for all.”

The accessibility features in One UI 8 — co-created and presented by Samsung Supporters — can be explored in detail in the video below.

¹ Interpreter requires Samsung account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary. Visit Galaxy AI page at samsung.com for details.
² Speed may vary depending on device and network connection.
³ Feature availability may vary by country, language and device model. Speed may vary depending on network connection. Feature and UI are subject to change without notice.
⁴ Feature availability may vary by country, language and device model. Speed may vary depending on network connection. Feature and UI are subject to change without notice.

▲ The Bespoke AI Family Hub refrigerator opens with a light touch.

Today, Auto Open Door is available across a range of appliances, including refrigerators, ovens, washing machines, dryers and dishwashers.¹

Washer-dryers and dishwashers open automatically at the end of a cycle for better hygiene and more convenience. The 2025 Bespoke AI Laundry Combo goes further, adding air circulation to reduce up to 40%² of leftover moisture in the drum after washing.

Starting this year, users don’t even need to say “Hi Bixby” to activate Auto Open Door — a simple command like “Open the fridge door” is enough.

Samsung Newsroom spoke with Nae-young Park from the Washing Machine Module Lab, Digital Appliances (DA) Business, and Chang-Woo Han from the AI Solution Team, Samsung Research at Samsung Electronics to learn how the feature came to life.

▲ (From left) Nae-young Park and Chang-Woo Han

Q. What inspired the development of Auto Open Door?

Park: When putting groceries into the refrigerator or loading laundry into the washing machine, users often had to set down what they were carrying just to open the door. With washing machines, leaving laundry inside after a cycle could lead to lingering moisture and musty odors. We developed this feature to ease those inconveniences while also considering hygiene.

Q. What aspects did you focus on most during development?

Park: We considered several factors, including opening angle and speed, to make sure the door opened in a stable, natural way. Angles were tested in one-degree increments, and the structure was fine-tuned to create an experience that didn’t feel too slow or too fast. For washing machines, we even measured oxygen concentration at different door angles to find the optimal setting for smooth air circulation — effectively reducing residual moisture in the drum.

Q. How was the voice-activated door-opening feature designed to work without calling Bixby?

Han: Because the system had to recognize commands without a wake-up phrase, it needed to remain in standby and respond quickly. That required balancing energy efficiency with responsiveness, using low-power, low-latency technology. To achieve this, we implemented low-power keyword detection and on-device automatic speech recognition (ASR) — detecting the user’s voice, identifying phrases like “Open the fridge door” and using on-device ASR to accurately interpret and execute the command.

Q. What efforts went into making the voice recognition technology stable and efficient?

Han: High-quality voice recognition depends on accurately understanding a variety of commands and requires large amounts of recorded voice data. Since collecting that data manually is time-consuming and resource-intensive, we developed zero-shot text-to-speech (TTS)³ technology to streamline the process. Zero-shot TTS can synthesize required sentences in many different voices and use them for training. We advanced the technology to the point where it can replace models trained on real human voices.

Q. What is the future development direction for Auto Open Door?

Park: Looking ahead, Auto Open Door will be expanded to more products. We want to equip a broader range of appliances with this technology so users can interact with any Samsung appliance naturally. Our goal is to create solutions that make life easier for everyone, regardless of their physical condition or circumstance.

Han: This year, we introduced new voice recognition capabilities such as Voice ID — which distinguishes between family members — and voice control that works without a wake-up phrase. Moving forward, we will keep improving core performance while developing more personalized services for users.

With Auto Open Door, Samsung has turned user-centered innovation into everyday convenience. Going forward, Samsung plans to continue making this feature available on more of its products. As the company continues to deliver differentiated technologies and new appliance experiences, consumers can look forward to even greater ease and comfort at home.

¹ Products and models equipped with the feature may vary by market.
² Up to 40% moisture reduction measured after 24 hours with Auto Open Door compared to closed-door conditions. Test conducted at 25℃ and 55% relative humidity with a 1 kg IEC laundry load (standard cycle, spin level 4) and door open at a 10˚angle.
³ Zero-shot TTS references approximately five seconds of speech provided by the user to synthesize new audio in a similar style.

Samsung Electronics is bringing people together through sound. The company will showcase the capabilities of Auracast technology by partnering with hearing-aid provider GN on a groundbreaking event at St. Paul’s Cathedral in London on May 16 to mark Global Accessibility Awareness Day (GAAD). Attendees wearing Galaxy Buds3 Pro or GN hearing aids will utilize Auracast, which allows a single audio source to broadcast to multiple receivers simultaneously, and embark on a unique journey of shared listening.

What’s Happening

Auracast microphones and transmitters will broadcast audio directly into participants’ Galaxy Buds3 Pro or GN hearing aids, decreasing background noise to enhance clarity. A select group was given the opportunity to discover the potential of Auracast at a pilot event on May 1.

“The Auracast experience with the tour guide was amazing,” said one participant. “Ordinarily I wouldn’t be able to join in with the tour because I would be unable to hear properly, but today it was completely different. This technology allowed me to hear everything so clearly so I didn’t miss a word.”

▲ Attendees at the pilot event enjoying clearer audio with Auracast

Auracast and LE Audio

What is LE Audio? Introduced in 2022 by the Bluetooth Special Interest Group, Low Energy (LE) Audio¹ is an updated standard for Bluetooth technology. It enables more power-efficient and higher-quality wireless transmission of audio from a broadcasting device to a receiver such as from a smartphone to earbuds.

Samsung has led efforts to increase LE Audio compatibility for mobile devices and hearing aids. Since 2022, the company has been pushing for the expansion of LE Audio, introducing 360 Audio Recording² and adopting Auracast through the Buds2 Pro software update.

What is Auracast? Auracast³ is a feature of LE Audio that allows broadcasting from a compatible audio source⁴ to multiple supported audio receivers,⁵ including earbuds⁶ and hearing aids. Think of it as turning your phone into a radio station.

Benefits of Auracast

• Shared Audio Experiences: As Auracast enables simultaneous audio streaming to multiple devices, listeners can enjoy a unified and enriched experience whether using ear buds or a compatible hearing aid. This represents a significant leap from traditional Bluetooth technology, which allows only one device to pair with an audio source.
• Seamless Audio Handoff: When moving from your smartphone to TV, or from public to private spaces, sound stays with you — as you don’t have to manually pair your device to each new audio source.
• Audio Clarity Anywhere: Auracast reduces background noise as audio is directly broadcast into your ears, providing a clearer sound experience. This is particularly beneficial in venues with loud echoes such as cathedrals and museums.
• Personalized Sound: Whether in a museum, a stadium, an airport or at home, Auracast allows you to tailor audio settings to your preferences. This customization ensures that users with varying hearing abilities can enjoy optimal clarity.

▲ Experience the benefits of Auracast with Galaxy Buds3 Pro

The Big Picture

Commitment to Accessibility: Samsung’s mission to redefine hearing accessibility has led to an unprecedented collaboration between mobile technology and hearing-aid innovation. With Auracast, Samsung bridges the gap between consumer audio and compatible hearing devices, crafting a seamless, intelligent and connected listening experience.

¹ Available on devices with Bluetooth 5.2 and above that support Auracast.
² 360 Audio Recording is available on Galaxy Buds paired with a Galaxy smartphone running One UI 5.0 or above with LE Audio support, including the Galaxy S25 series, Z Fold6 and Z Flip6 and upcoming Galaxy smartphones. Requires installation of the latest software versions of the Galaxy smartphone and Galaxy Buds devices. To activate the feature, go to the Samsung Camera app > select Video mode and then tap Camera settings > tap Advanced video options > turn on 360 Audio Recording.
³ The quality of the Auracast audio stream may vary depending on the application, network connection and other factors.
⁴ Auracast Transmitter supported devices : Samsung Galaxy smartphones, tablets with Samsung One UI version 6.1 or later, and select TV models. Supported Galaxy smartphone and tablet models include: S25, S25+, S25 Ultra, S24, S24+, S24 Ultra, S24 FE, S23 (except FE edition), S23+, S23 Ultra, Galaxy Z Flip6, Galaxy Z Fold6, Galaxy Z Flip5, Galaxy Z Fold5, A56, Tab S10+, Tab S10 Ultra, Tab S9+, Tab S9, Tab S9 Ultra. Supported TV models include: 2025 Neo QLED 8K QN990F, QN950F, QN900F, 2024 NeoQLED 8K QND800, QND850, QND900, 2024 MICRO LED models, 2023 Neo QLED 8K QNC 800, QNC900 and 2023 MICRO LED models.
⁵ Auracast Assistant supported devices : Samsung Galaxy smartphones, tablets with Samsung One UI version 6.1 or later. Supported Galaxy smartphone and tablet models include: S25, S25+, S25 Ultra, S24, S24+, S24 Ultra, S24 FE, S23, S23+, S23 Ultra, S23FE, Z Fold6, Z Flip6, Z Fold5, Z Flip5, Z Fold4, Z Flip4, A56, A55, A54, A36, XCover7 Pro, Tab S10+, Tab S10 Ultra, Tab Active5 Pro, TabS10 FE, Tab S10 FE+, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE
⁶ Auracast Receiver supported devices : Galaxy Buds3, Buds3 Pro, Buds2 Pro

Organized in celebration of Global Accessibility Awareness Day (GAAD), this year’s AFW is the result of close collaboration between the CDO at Samsung Electronics Corporation (SEC), Samsung Electronics Europe Office (EO), Samsung Design Europe (SDE), Samsung R&D Institute UK (SRUK) and SEUK — all of which make up the AFW task force.

First held at Samsung Seoul R&D Campus in 2023, AFW serves as a platform to reinforce and expand the company’s commitment to accessibility among employees. Samsung Newsroom visited this year’s edition in Europe to witness how that vision is being brought to life.

Day 1: Learning From Europe’s Accessibility Practices

AFW opened on May 13 with an Inspiration Tour, bringing together accessibility leaders from SEC and members of the AFW task force to explore exemplary accessibility practices across Europe and inspire future initiatives.

Participants visited Samsung KX in King’s Cross, London — recognized as a model for inclusive retail — where they examined products through the lens of accessibility and observed how inclusive design shapes the in-store customer experience.

▲ Inspiration Tour at Samsung KX in King’s Cross, London

▲ Visiting Google’s Accessibility Discovery Center, London

In the afternoon, the group visited the Accessibility Discovery Center at Google King’s Cross to engage with real-world solutions designed to better support people with a wide range of disabilities.

“The Inspiration Tour broadened my perspective on accessibility,” said Youngkyung Jung from the User Experience (UX) Strategy Group, CDO. “So many breakthroughs in accessibility come from collaboration between companies, and today’s program showed how powerful inclusive partnerships can be.”

Day 2: Driving Innovation Through a Cross-Functional Accessibility Symposium

Samsung held an accessibility symposium at the SEUK office on the morning of May 14, welcoming employees from CDO, EO, SDE, SRUK and SEUK. Colleagues from various departments including People, Workplace Solutions and Employee Resource Groups — along with planning, design, development and marketing teams — shared their experiences and strategies for embedding accessibility into their work.

Discussions covered current accessibility trends, accessibility in UX strategy including UX evaluation framework, practical R&D insights and more. Team members openly exchanged lived-in experience and ideas with one another, finding common ground to build stronger connections across regions and functions.

▲ Employees networking and engaging in discussions at the Symposium

“Accessibility features originally designed for users with disabilities often become essential tools that benefit everyone,” said Ray Jessel from EO Marketing. “It was especially helpful for my work to hear the unique experiences of different departments.”

Day 3: Building a Shared Accessibility Vision for Inclusive Innovation

To mark GAAD on May 15, Samsung is hosting a special session at the SEUK office to share its accessibility strategy and future vision for inclusive innovation with employees across Europe.

The event will begin with an opening speech from Simon Sung, President and CEO of Samsung Electronics Europe, who will emphasize accessibility as a core value in advancing Samsung’s global vision and encourage teams across the region to champion accessibility innovation with a unified voice.

EVP Jinsoo Kim, Head of CDO Design Strategy Team and Accessibility Committee at SEC, will join the session in person to meet with employees, highlight the company’s accessibility principles and speak on the significance of AFW as the company looks toward a more inclusive future.

Accessibility leaders from various business divisions at SEC will then introduce product-specific strategies and key features prioritized for the year. Through these presentations, employees are expected to gain a clearer understanding of Samsung’s accessibility roadmap and align on a shared vision for customer-first, inclusive innovation. The keynote will be livestreamed to teams across Europe.

▲ Day 3 Keynote Speech Schedule

In the afternoon, a hands-on workshop will be held with experts from the external community group Studio Exception¹ — a design and innovation consultancy focused on inclusive design. Registered employees will have the opportunity to explore inclusive design thinking and reflect on how to apply it to their day-to-day work.

“AFW has been an inspiring and meaningful experience for us in Europe. Accessibility is no longer optional — it’s a strategic imperative that defines future competitiveness,” said Alice Jackson from the SEUK People Team. “It was especially impactful to have people from SEC visit Europe and deliver such a clear, unified message. This event has created a powerful sense of shared purpose, understanding and empathy — values we are passionate about in our efforts to support our colleagues and future talent at Samsung.”

▲ Employees exploring the AFW exhibition displayed in the Atrium

As the three-day AFW draws to a close, momentum and optimism continue to grow among employees. Samsung hopes AFW will help foster a lasting culture of inclusive innovation — one that goes beyond convenience to deliver better experiences for all.

¹Studio Exception is an inclusive design and research agency that aims to create better products and services by focusing on the experiences of diverse individuals, especially those who are often excluded from mainstream design

Samsung Newsroom sat down with Bona Lee, Vice President and Head of Customer eXperience (CX) Insight Group at Digital Appliances (DA) Business, Samsung Electronics, to discuss the latest accessibility features in Samsung’s home appliances and the philosophy that shapes them.

▲ Bona Lee from Samsung Electronics demonstrates the negative color mode on the Family Hub refrigerator’s display.

Q. What core value or principle guides your approach when designing accessibility features for home appliances?

Using home appliances typically involves a combination of sensory input — such as sight, sound and touch — along with cognitive functions like making selections and adjusting settings, as well as physical actions like pulling, pushing or lifting. These steps can present challenges for some users.

Samsung is working to reduce or eliminate these usability barriers to ensure that everyone can access all features and benefit from the latest technologies. As part of our broader commitment to inclusive design, we offer tailored solutions for different accessibility needs — such as tactile stickers for buttons, audio cues for users with visual impairments and control panels positioned at heights accessible to wheelchair users.

Q. What are some standout accessibility features or services that users might not be aware of?

▲ Visibility enhancement settings on the Bespoke AI Laundry Combo

The Bespoke AI Laundry Combo offers a significantly more streamlined control experience than before. While previous models required users to turn a dial and strain to read small text to select a cycle, the new model features a built-in digital screen with large, easy-to-read fonts. AI further enhances usability by prioritizing frequently used cycles at the top of the menu.

What’s more, SmartThings routines empower individuals with limited mobility by automating device control. A simple voice command like “I’m going to sleep” can turn off lights and appliances, creating a more comfortable and accessible home environment.

Q. What new accessibility features have been introduced in the 2025 Bespoke AI appliance lineup?

In the 2025 lineup of Bespoke AI appliances, Bixby can now recognize individual voices using Voice ID technology and provide accessibility settings tailored to each person. In addition, with built-in microphones and speakers, users can ask Bixby about the appliance’s status and receive key alerts via voice responses.

Moreover, the Auto Open Door feature — highly praised by users with limited mobility — has been expanded to more products, including refrigerators, washing machines, ovens and dishwashers. A light tap or simple voice command like “Open the [device] door” provides easy, hands-free access.

▲ The Auto Open Door feature on the Family Hub refrigerator

Q. Are there any ongoing collaborations focused on enhancing accessibility in home appliances?

Samsung is actively collaborating with various organizations to identify and address real-world accessibility challenges. We receive objective evaluations and expert guidance from various professional organizations including the Korea Center for Accessibility Assessment & Research. Additionally, accessibility features for our screen-equipped appliances — such as voice guidance and improved visibility — are being developed in alignment with the European Accessibility Act that goes into effect this June.

Internal collaboration is just as vital. The Samsung Family Supporters group — comprised of employees with disabilities and those with family members who have disabilities — is actively involved in shaping accessibility initiatives. Furthermore, the newly established Accessibility Employee Resource Group (ERG) within the Device eXperience (DX) Business fosters open dialogue by encouraging members to share real-life experiences and ideas to improve accessibility across our products and services.

Q. What results or improvements have come from these collaborations so far?

While many visually impaired users found voice guidance for operating SmartThings-connected appliances helpful, some reported that the initial device connection process was challenging.

To address this, we improved the SmartThings app and partnered with TUAT Corp. — the developer of AI-powered visual assistance app Sullivan Plus — to introduce a dedicated mode that recognizes Samsung appliances and helps users easily connect them to SmartThings. Selected for Samsung’s C-Lab Outside startup incubator, Sullivan Plus is expected to further enhance the overall user experience.

We’ve also developed assistive tools based on ideas and feedback from employees and the Samsung Family Supporters group. Designs for these tools are shared on ITDA, a public platform for customizing and 3D-printing assistive devices. One example is a stick-on handle for drawers, designed to support users with limited hand mobility. Development continues toward creating more automated assistive solutions that offer even greater convenience.

Q. What steps is Samsung taking to further advance its vision of “AI for All” in the future?

“AI for All” reflects Samsung’s commitment to ensuring that the benefits of technology are seamlessly integrated into everyday life — regardless of a user’s physical abilities or environment. It’s about transforming individual features into connected, inclusive experiences that make life better for everyone.

Looking ahead, Samsung will continue to embed universal design principles that prioritize inclusivity into product development. This includes gathering input from diverse user groups during the planning stage, leveraging user data to identify new opportunities and collaborating with both internal and external experts and organizations to create more meaningful solutions.

As AI capabilities in home appliances evolve, the goal is to create a truly intelligent in-home experience — one that understands each user, their family and their environment by automating tasks and reducing the need for manual input. Rather than addressing diversity with isolated features, Samsung strives to deliver integrated, all-in-one solutions that adapt to any situation.

We see this as the future of innovation — where accessibility and technology come together to serve everyone, under the vision of “Universal Accessibility, Universal Technology.”

Aligned with this vision, Samsung Electronics provided nearly 5,000 Galaxy Z Flip6 Olympic Edition smartphones to all athletes participating in the Paralympic Games to further enrich the unforgettable experience of a “Games Wide Open.” The new device is packed with a full suite of useful pre-loaded apps and is enhanced with Galaxy AI and accessibility features that demonstrate Samsung’s belief in the power of technology to create a more inclusive world.

During the Paralympic Games, Samsung invited athletes to the Olympic rendezvous @ Samsung | Village Plaza pop-up experience to show them the latest Galaxy AI and accessibility features – and how the features can open and enhance their Games-time experience, as well as their daily lives, like never before.

▲ Paralympians Paris 2024 and teammates gather for a bespoke workshop at the Olympic rendezvous @ Samsung | Village Plaza.

More Open Communication With Interpreter

Athletes had the chance to test out Interpreter, which breaks down language barriers through real-time translations powered by Galaxy AI. A key feature when traveling or, in this case, meeting and engaging with fellow athletes from around the world, Interpreter has been helping everyone at Paris 2024 communicate with ease.

After attending a workshop with Samsung’s product specialists, Wesley Kimeli Sang (Para Athletics, Kenya) contemplated how Interpreter would allow him to better connect with other athletes during his time in Paris and beyond. “Interpreter can help us in many ways because sometimes we cannot communicate with other athletes. For example, some speak Arabic and others speak French,” Kimeli Sang said. “But this is very good for communication because we can speak fluently in our own language, and they can understand in their native languages.”

▲ Para athlete Wesley Kimeli Sang, Team Kenya, explores the Galaxy Z Flip6 Olympic Edition’s Interpreter during a live demonstration.

▲ Para athlete Wesley Kimeli Sang, Team Kenya, uses the Galaxy Z Flip6 Olympic Edition’s Interpreter for English to French translation with a Samsung product specialist.

▲ Members of Team Colombia discover the Galaxy Z Flip6 Olympic Edition’s Interpreter.

 A New Perspective With Bixby Vision for Accessibility

Athletes also learned more about Bixby Vision for accessibility, which helps visually impaired users experience the world around them by verbally describing what it sees. The feature has several accessibility subfeatures including Scene Describer, which describes captured or downloaded images and Object Identifier, which detects and identifies specific objects right in front of users. Text Reader, meanwhile, recognizes and reads out text. Color Detector, another subfeature, identifies and reads out colors present in users’ surrounding areas.

One athlete Bixby Vision impressed in particular was Kada Boualia (Goalball, France). Goalball is a team sport designed for the visually impaired, and Boualia knows firsthand how significant Bixby Vision’s functions are. “It’s going to be an incredible help for people with low vision because it will describe the environment,” Boualia said. “We used to have to go through an online app but it’s great that this phone already has this feature on it.”

▲ Goalball player Kada Boualia, Team France, tries out the Galaxy Z Flip6’s Bixby Vision at the Olympic rendezvous @ Samsung | Village Plaza.

“The accessibility world is adapting, and it is getting easier for individuals with visual impairments,” said Evan Molloy (Para Judo, Great Britain). “For people with visual impairments, to be able to use devices and not having to ask people to read things is really important.”

Epic Moments, Shared With Galaxy

At the Olympic rendezvous @ Samsung | Village Plaza, athletes used the Galaxy Z Flip6 Olympic Edition’s Flex Mode to capture special moments and share them with their friends and teammates. The Paralympians tried out various photography methods such as ‘Show Palm’ or voice commands to capture selfies more conveniently and share them with friends to make Paris 2024 an unforgettable experience.

When Team Samsung Galaxy’s Desirée Vila (Para Athletics, Spain) came to visit the Olympic rendezvous @ Samsung | Village Plaza, she was keen to try out new and efficient ways of capturing and sharing photos with friends at the Selfie Zone. “Especially for group pictures, I’m always the one using the phone or setting the timer and I’m not very fast with these prosthetics,” Vila said. “So for me, it’s really convenient to be able to just stay put without having to run and take the picture.”

▲ Para athlete and Team Samsung Galaxy member Desirée Vila of Team Spain poses using the Galaxy Z Flip6’s ‘Show Palm’ command to capture a photo to share with friends and family.

▲ Marathon guide Valentin Poncelet (L), Paralympic Marathon runner Martin Clobert (C) and marathon guide Sebastien Thirion (R) from Team Belgium use the Galaxy Z Flip6 Olympic Edition’s ‘Show Palm’ to pose for an impromptu Victory Selfie with Men’s T54 1500m gold medalist Jin Hua, Team People’s Republic of China.

A Tour of Paris With Galaxy AI

In other demonstrations, athletes used Galaxy AI’s Circle to Search and Browsing Assist features to uncover hidden gems in Paris and make the most of their time in the host city. Also supporting them were key accessibility features such as Magnification, which enhances readability for those with low vision through screen zoom.

During his visit to the Olympic rendezvous @ Samsung | Village Plaza, Martin Clobert (Paralympic Marathon, Belgium) highlighted how accessibility features can support daily life for individuals with visual impairments. “I think for me, as I am visually impaired, technology is important. I can’t see small details, so using Magnification makes reading, or posting something on social media easier,” Clobert explained.

▲ Paralympic Marathon runner Martin Clobert, Team Belgium, tries out the Samsung Galaxy Z Flip6 at the Olympic rendezvous @ Samsung | Village Plaza.

▲ Goalball Player Nabil Baich, Team France, explores the Galaxy Z Fold6 at Olympic rendezvous @ Samsung | Village Plaza.

Since its opening ceremony, the Paris 2024 Paralympic Games have been showcasing incredible sporting achievements and the impact of inclusivity in sport and society. As a Worldwide Paralympic Partner, Samsung is committed to developing meaningful innovations that are accessible to everyone and opening new possibilities for para athletes across the world.

The company showcased revolutionary accessibility features in its Bespoke AI appliances on September 6 (local time) at IFA 2024 — Europe’s largest consumer electronics trade show held in Berlin, Germany. Aligning with this year’s IFA theme of “Innovation for All,” Samsung is presenting a more comfortable lifestyle to users.

▲ Samsung Electronics’ press conference at IFA 2024

Personalizing Experiences According to Each User’s Voice

At IFA 2024, Samsung introduced Voice ID³ — a game changer in smart home technology that will offer personalized experiences by distinguishing between family members’ voices.

Home appliances that support Voice ID will be able to understand voice commands from users and provide customized solutions based on schedules, interests, health conditions and other personal characteristics.

For example, Voice ID will recognize a senior user’s voice, recommend dishes depending on their diet and find relevant recipes when they ask about dinner.⁴

Syncing Accessibility Settings Across Devices

Currently, accessibility settings need to be set up separately for each device. By the second half of this year, Accessibility Sync will allow users to apply accessibility settings from their smartphones to their home appliances during initial setup.

In the future, home appliances with Voice ID support will be able to synchronize accessibility settings with each user’s voice. For instance, Accessibility Sync will recognize a mother’s voice and apply her smartphone’s accessibility settings to the washing machine.

Improving Usability Through More Visible Screens and Voice Assistance

▲ Bespoke AI appliances inside Samsung’s booth at IFA 2024

At IFA 2024, visitors to Samsung’s booth can experience how the company is improving screen visibility on its Bespoke AI appliances. The 32-inch screen on the Bespoke 4-Door Refrigerator with AI Family Hub⁵ features black-and-white, color inversion and font enlargement for users with low vision. Meanwhile, the 7-inch AI Home⁶ on the Bespoke AI Laundry Combo supports high contrast to improve readability.

Voice Guide will further enhance accessibility by providing audible descriptions of an appliance’s status and operations. Once activated in settings, the feature will read what is displayed on the screen. Voice Guide will be progressively rolled out⁷ to products with displays.

Adding Convenience With a Light Touch

▲ Bespoke AI Laundry Combo with Auto Open Door

Designed to help users easily open doors, Auto Open Door is currently available on select refrigerators, washing machines, ovens and other home appliances. The Bespoke 4-Door Refrigerator with AI Family Hub opens with a gentle touch. Meanwhile, the Bespoke AI Laundry Combo door automatically opens at the end of a wash or dry cycle to allow moisture to escape or keep laundry fresh.

Samsung is constantly expanding its features to make home appliances more accessible to users. Fully committed to its “AI for All” vision, the company looks forward to breaking down barriers and setting new standards for inclusivity in home technology.

¹ Accessibility features of Samsung home appliances may vary by region and product.
² Results may vary depending on actual usage conditions.
³ Voice ID is expected to be available in 2025. The availability of features and content providers may vary by country/carrier/language/device model/OS version.
⁴ The following scenario may vary depending on user language settings or regional differences.
⁵ Product name may differ by region. North America: Bespoke 4-Door Flex Refrigerator with AI Family Hub+, Latin America: Bespoke 4-Door French Door Refrigerator with AI Family Hub+.
⁶ Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry and Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
⁷ As of early September 2024, Voice Guide is only supported on select Family Hub refrigerators and Bespoke AI Laundry Combo.

Take a look at Samsung’s efforts to improve accessibility over the past 12 years through the infographic below.

At Samsung, we design meaningful, human-centric innovations that offer people greater control and more enriching experiences in their daily lives. Through a variety of Galaxy features — from simple, easy devices gestures to auditory assistants and vision enhancements — we strive to open access to technology that works for people of all abilities.

To celebrate this year’s Global Accessibility Awareness Day, let’s take a look at some of these features and how we continue to bridge barriers.

Making the Galaxy Experience More Accessible

Adding Clarity With Relumino Mode

Born out of Samsung’s in-house incubator, Relumino Mode was designed to improve the lives of those with low vision by increasing the visibility of on-screen text and images. This feature enhances the screen’s contrast and brightness and sharpens image outlines and shapes, enabling users to easily discern content on their devices.

To understand our users’ perspectives and needs, we collaborated with advisors with low vision, researchers, engineers, programmers and testers to develop a solution for inclusive visual displays. Relumino Mode is the product of years of research and development to advance Samsung’s goal of providing “Screens for All” and improving the viewing experience for those with limited vision. This new feature is available in the Samsung Galaxy S24 series and beyond.

From following a ball during a sports match to reading smaller text on a news broadcast, Relumino Mode¹ helps users with low vision to connect with the world and enjoy content that matters most to them.

Enabling Relumino:

Providing Audio Descriptions With TalkBack

The TalkBack² feature, also known as Voice Assistant, is designed to help users with low or no vision to get the most out of their device experience without looking at their screens. This feature transforms Galaxy smartphones and tablets into an intuitive audio interface. As users navigate their devices, Talkback can provide speech feedback for anything they touch, highlight or select, such as menus, emails and notifications. TalkBack shortcuts can also be enabled for more seamless navigation.

Navigating the screen is simple. With easy-to-use gestures, such as Swipe Left, Double Tap or Use Two Fingers To Scroll, TalkBack provides users the freedom to control their devices conveniently.

Turning on TalkBack:

1) Launch the Settings app, and then select Accessibility

2) Tap TalkBack

3) Tap the switch to activate TalkBack

Bringing Media to Life With Live Captions

Live Captions³ helps those who are hard of hearing to follow their favorite media and audio content effortlessly. The feature transcribes audio as it plays through the device in real-time. With Live Captions, users can better enjoy videos, podcasts, phone and video calls, audio messages and voicemails.

Live Captions are available in English, French, German, Hindi, Italian, Japanese and Spanish.⁴

Activating Live Captions:

1) Open Device Settings

2) Tap on Accessibility

3) Tap on Hearing Enhancements

4) Turn on Live Caption

Fostering Inclusivity Through Accessories and Wearables

Amplifying the World With Ambient Sound

The Galaxy Buds2 Pro features an Ambient Sound setting that adapts background noise at five levels of amplification,⁵ designed to cater to a diverse range of needs and situations. This feature gives users the ability to customize how they want to hear and experience sound. From making a conversation more audible to increasing the noise of traffic at a crosswalk, the Ambient Sound feature allows users to participate in social interactions while being aware of their surroundings.

Setting up Ambient Sound:

1) Insert both Buds into your ears

2) Open the Galaxy Wearable app

3) Tap on Earbud settings

4) Tap on Accessibility

5) Tap the Ambient Sound button

Reimagining Your Galaxy Watch With Universal Gestures⁶

Universal Gestures offers an innovative way to use your Galaxy Watch touch-free. With four intuitive gestures, Make Fist, Make Fist Twice, Pinch and Double Pinch, users can navigate their Galaxy interface, open apps, scroll messages and more, without needing to push down or touch the screen with force.

Prompting Universal Gestures:

1) Open Device Settings

2) Tap on Accessibility

3) Scroll to the Interaction and Dexterity Section

4) Turn Universal Gestures on

A Better World for Everyone

Samsung is on a journey to advance a more inclusive and sustainable future through our innovations and open collaborations, and will continue to take steps in delivering accessibility features to our devices, so more people can enjoy what our Galaxy products have to offer. The work does not end here.

For more information, visit our Galaxy Mobile Accessibility page.

¹ Relumino Mode is available on Galaxy S24 series operating on One UI 6.1 or above.
² Talkback is available on all Galaxy smartphones.
³ Live Caption is available on Galaxy smartphones with 4GB memory or higher.
⁴ Additional languages will be available in coming updates.
⁵ Additional two levels can be activated in the Laboratory — Ambient Sound menu under Earbuds settings in the Galaxy Wearable app.
⁶ Universal Gestures is available on Galaxy Watch6, Watch5 and Watch4 series with One UI 5 Watch.

In honor of Global Accessibility Awareness Day on May 16, Samsung Newsroom has outlined the accessibility features of Bespoke AI appliances that allow easy and convenient use for all.

Designed With Mobility in Mind

Both Samsung’s Bespoke 4-Door Flex Refrigerator with AI Family Hub and Bespoke AI Laundry Combo feature Auto Open Door — a function that helps users open the doors of these appliances. Refrigerator doors will open with a light touch, and laundry machine doors will open when turned on or when a cycle is complete. This function makes appliance use much easier for people who may struggle with opening doors such as the elderly or those in wheelchairs.

▲ Bespoke AI Laundry Combo with Auto Open Door

Full Control Through Audio and Voice

Bixby’s¹ voice command feature allows users to control devices around the home using only their voice, relieving the burden of device operation for people with low vision. Through voice commands, Bespoke WindFree Air Conditioner stand models can control other home appliances — such as refrigerators and washing machines — once connected to SmartThings.

Devices that offer Voice assistant audibly read user commands and the status of each appliance. Included on select Samsung air conditioners and robot vacuum cleaners, this feature will be expanded via a software update to the Bespoke AI Laundry Combo and other products equipped with AI Home — a 7-inch LCD touchscreen panel that helps control home appliances.

Accessible sounds — available on select refrigerator models for people with low vision — provide audio feedback in a series of distinct sounds with varying scales and syllable breaks, allowing users to better navigate operation controls. Samsung is now expanding this feature to Bespoke AI refrigerators and other products, so users can easily adjust the temperature of the refrigerator and freezer compartments.

▲ A usage example of Samsung Bixby’s voice command feature

Created for All Ages

Samsung is expanding its Senior Care feature to more appliances via AI Home to enhance readability through larger fonts.

Additionally, select induction cooktops feature Child Lock — a function that disables cooktop control to prevent accidental operation by children or pets. The lock can be controlled remotely on the SmartThings app.

Samsung plans to accelerate its development of accessibility technology under the slogan “AI for All” so that convenience in daily life can be enjoyed by everyone.

※ Availability of the features and functions mentioned above may vary by country and region, for applicable models only.

※ When connecting to the SmartThings is required: Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

¹ Bixby recognizes select languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and an internet connection (Wi-Fi or data network) are required.

Samsung has always been committed to delivering a consistent experience for all Samsung Galaxy users. In line with this effort, Samsung is highlighting Universal Gestures,¹ an innovative accessibility feature for the Galaxy Watch. Designed to empower individuals with a touch-free experience through simple and intuitive movements, Universal Gestures was introduced as part of the One UI 5 Watch update.

Universal Gestures offers users a valuable alternative to the interactions needed to operate the device, all without lifting a finger or pressing a button. With four distinct gestures — Make Fist, Make Fist Twice, Pinch and Double Pinch — users are able to navigate their Galaxy Watch in ways that work best for them.

How To Turn On Universal Gestures

To utilize Universal Gestures on your Galaxy Watch, follow these simple steps:

First, navigate to Settings on your Galaxy Watch to find the Accessibility menu. Scroll down to find Universal Gestures within the Interaction and dexterity section. Then, toggle on the Universal Gestures option and learn more about the full potential of this feature with Gestures tutorial.

Once the Universal Gestures feature is enabled, make a fist twice to seamlessly switch from the regular touch-based navigation method.² Your Galaxy Watch will indicate it with a customizable colored outline, allowing you to utilize this intuitive mode for a tailored and accessible experience.

Make Fist To Open Action Menu and Select

Within Universal Gestures, the Make Fist gesture simplifies the process of selecting and opening items on the Galaxy Watch.

Make Fist Twice gesture unveils the Action menu, which is an array of convenient options accessible right from your wrist. Imagine this menu as a toolbox packed with essential tools, such as opening the apps menu, going to the previous screen and displaying recent apps, readily available whenever you need it. The Action menu is also dynamic, adjusting its content based on whichever screen is currently open when the user activates the Action menu. When you are ready to select the item, simply make a fist.

Pinch To Navigate Back and Forth

The Pinch and Double Pinch gestures on the Galaxy Watch offer new touch-free ways for users to interact with their Galaxy Watch, which are especially beneficial for individuals facing mobility limitations. With these two gestures, you can navigate from one item to another or go back to the previous item.

Scroll through your messages, browse your calendar items or peruse your photo album — these are all made possible with the Pinch gesture.

Accessibility is about removing barriers and delivering seamless experiences to everyone. That is why Universal Gestures offers users intuitive control over their Galaxy Watch. For instance, Samsung Galaxy users can easily change any of the actions of these four gestures, further personalizing their device to better serve their needs.

Another Notable Galaxy Watch Control Feature

The Galaxy Watch’s Gestures,³ located within Advanced features, is another standout feature that offers a convenient shortcut for actions — answering calls, dismissing alerts or swiftly quick launching apps — all achievable through simple hand and arm motions.

¹ Available on the Galaxy Watch6, Watch5 and Watch4 series with One UI 5 Watch.
² Activation gesture, used to activate Universal Gestures, may vary based on the Galaxy Watch model, software version, region and carrier.
³ To enable Gestures, go to Settings > find Advanced features and scroll down to Gestures > turn on each gesture.

SeeColors mode provides nine picture presets so users can select the option that is most suitable for them. The feature adjusts red, green and blue levels to ensure viewers can easily distinguish colors on the screen depending on their degree or type of CVD.

Originally released as an application in 2017, SeeColors helps those with CVD enjoy their screen as it was meant to be seen. Now, integrated in TV and monitor accessibility menus, this feature is more readily available to users. For consumers who have already purchased a 2023 model, a software update will be available to add SeeColors to the accessibility menu.

Samsung has earned “Color Vision Accessibility” certification from TÜV Rheinland,³ in acknowledgement of SeeColors mode’s ability to help those with CVD better enjoy content on Samsung screens. This recognition builds on Samsung’s commitment to accessibility, under the vision of “Screens Everywhere, Screens for All.”

“We are thrilled to introduce additional accessibility features, including SeeColors and Relumino mode, in our 2023 TV and monitor lineup to assist individuals with color blindness and low vision,” said Seokwoo Jason Yong, Executive Vice President of Visual Display Business at Samsung Electronics. “Under the vision of ‘Screens Everywhere, Screens for All,’ we will continue to innovate and bring inclusive technologies closer to our consumers.”

For more information on Samsung’s accessibility features, please visit www.samsung.com.

¹ SeeColors mode is available on Samsung’s 2023 TV and monitor lineup, including the Neo QLED, QLED, OLED, Smart Monitor and the G95SC gaming monitor.
² This feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of any disease or medical problem. Any information found, acquired or accessed through this feature is made available for your convenience and should not be treated as medical advice.
³ TÜV Rheinland, headquartered in Cologne, Germany, is a globally renowned testing organization that offers quality and safety certifications across various industries. The “Color Vision Accessibility” certification was awarded on June 7, 2023.

A More Complete Watch Experience

To make it easier to interface with the watch, One UI Watch4.5 adds a full typing experience on screen. Whether you’re making searches or responding to messages and emails, you can take advantage of the new full QWERTY keyboard with Swipe to type in addition to dictating and handwriting, making communicating from your watch easier than ever.² Plus, instead of committing to just one method, One UI Watch4.5 lets you seamlessly switch inputs at any time, allowing you to start dictating a message then change to the keyboard if you need more privacy.

▲ (left) Swipe To Type on a New QWERTY Keyboard, (right) Seamlessly Swap Between Input Methods Anytime

Making calls is also more frictionless on the Galaxy Watch thanks to dual-SIM support on One UI Watch4.5.³ Users can set a preferred SIM on their Galaxy smartphone and have it automatically synced on their Galaxy Watch. An easy-to-read interface always shows you which SIM is being used on the Watch. If the SIM setting is set to “Ask always” on the phone, users can choose which SIM they’d like to use from their Galaxy Watch. Want to make calls without giving away your personal number? It’s your call to make — SIM1 or SIM2.

▲ An Easier Call To Make With Dual SIM Support

In addition to being an always-with-you communication tool, the Galaxy Watch offers more watch face customizability so it better compliments whatever you’re wearing. Enjoy your favorite watch face in various styles by adding the watch face to your favorite list multiple times and customizing each instance with different colors and complications.⁴ What’s more, on the favorite list, the watch faces you select are saved for quick access, so you don’t have to cycle through your entire collection.

▲ Easy and Fast Access to Your Favorite Watch Faces

Making Galaxy Watch More Accessible

The One UI Watch4.5 update also includes handy accessibility features enabling users to enjoy the full Galaxy Watch experience.

Users who have a difficult time distinguishing colors will be able to adjust the display to their preferred hue and increase contrast to make fonts easier to read. Other features for visual assistance include reduced transparency and blur effects as well as the removal of animations. In addition, auditory assistance for those who are hard of hearing allows users to balance the sound from the left and right audio output of their connected Bluetooth headset.⁵

▲ (left) Visual Accessibility Features Provide Clarity, (right) Hearing Enhancements Help Balance Sound

Those who need added support for touch inputs can extend the duration for screen tap interaction with Tap duration and can disable repeated touch inputs with Ignore repeated touches for better control.

▲ Touch Inputs Made Accessible With Interaction and Dexterity Options

For added support, users can adjust how long temporary functions, such as volume and notifications, stay on screen with Time to take action and can set the home button to toggle the most commonly used feature. All accessibility options can be accessed from one convenient menu, so you don’t have to dig through the settings to find them.

▲ Quick and Easy Access to Settings and Features

A full QWERTY keyboard, a more convenient calling experience along with a host of accessibility options on the upcoming One UI Watch4.5 are set to offer users a more complete Galaxy Watch experience. Galaxy One UI Watch4.5 is slated for release in the third quarter with more features to be announced. Be sure to ‘watch’ out for more to come on Samsung Newsroom.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product may change without notice.

¹ One UI Watch 4.5 will be available for Galaxy Watch4, Galaxy Watch4 Classic and upcoming Galaxy Watch Series. Availability may vary depending on market, model and the paired smartphone.
² Availability of QWERTY keyboard and Swipe to type may vary depending on language.
³ Requires being paired with a dual-SIM Galaxy smartphone.
⁴ Watch face customization options are provided by watch face creator, and the availability may vary.
⁵ Not supported during calls.

Following the introduction of the company’s 2022 lineup at the recent Unbox & Discover event, Samsung Newsroom is highlighting the company’s ongoing efforts towards innovating for improved TV accessibility in the infographic below.

Samsung Electronics lberia has announced that Samsung Neo QLED, QLED 8K and 4K, Crystal UHD, The Frame, The Serif, The Sero, The Terrace and The Premiere have all received ATECH certification from the ONCE Foundation accrediting their accessibility for people with disabilities in Spain.

These seals’ award was revealed at an event held at the ONCE Foundation headquarters, also announcing the new ATECH distinction. In attendance were Jesús Hernández, Director of Accessibility and Innovation and the ONCE Foundation; and Alfonso Fernández, Director of Institutional Relations and the Digital Transformation at Samsung Electronics Iberia, who explained the characteristics of this seal proving the accessibility of these devices.

This new ONCE Foundation seal accredits the accessibility of electronic products and services such as Smart TVs, laptop computers, household appliances and videogames consoles for people with disabilities. All of Samsung’s certified products meet the accessibility requirements for technologies with closed functionality, as per European standard EN 301 549.

Alfonso Fernández, Director of Institutional Relations and the Digital Transformation at Samsung Electronics Iberia said, “Obtaining the ATECH seal for various TV models is a significant achievement for the company and encourages us to keep on working to guarantee all of our products may be accessible for everyone.”

Jesús Hernández, Director of Universal Accessibility and Innovation at the ONCE Foundation, underlined the fact that “it is important for manufacturers to take into account the needs of people with disabilities in order to achieve equal opportunities and non-discrimination as well as offer such information clearly and transparently and that is our goal.”

The Samsung TVs were certified by the ONCE Foundation because they have the proper features for people who are completely blind, have limited eyesight or are color blind as well as for those who are completely or partially deaf, have moderate or severe difficulties using their hands, cannot speak or have limited cognitive capacity.

The devices are equipped with different functionalities that foster use by people with disabilities such as a very complete and easy-to-use accessibility menu. They come with the option of activating some features when being turned on for the first time so that the affected person may set everything up without needing any assistance from anyone else. Televisions certified with the ATECH seal include features such as an operation mode requiring no vision, audio descriptions and accessibility subtitles.

Samsung Electronics today announced that the company has received ‘Tried and Tested Accreditation’ for its 2020 Smart TVs from the United Kingdom’s Royal National Institute of Blind People (RNIB) which is the first time this accreditation has been given in the TV industry.

RNIB awards its “Tried and Tested” accreditation to products, websites, apps or services which meet RNIB criteria for accessibility for consumers with impaired vision. This distinction enables the users to make easier purchase decisions and also underscores Samsung’s commitment to improving accessibility features on its TVs.

Samsung has worked with RNIB since 2013 to ensure that Samsung products are suited with the proper features to offer accessibility for all consumers.

Since 2014, Samsung has focused on enhancing accessibility features for users who are visually impaired, providing features such as ‘Voice Guide’ that enables the TV to read aloud program information and ‘High Contrast’ mode that displays graphic information with opaque black backgrounds and white font for enhanced visibility. In recognition of these features, RNIB presented its ‘Inclusive Society Award’ to Samsung Electronics in 2016.

Since then, Samsung Electronics has continued to improve and expand the accessibility features on its TVs to better achieve digital inclusivity for deaf and hearing impaired people as well as blind and partially sighted people. Features include:

• With upgraded Voice Guide feature, users can listen to key information on programs as well as instructions for the remote control and accessibility features. Users also can adjust the pitch and speed of the Voice Guide to suit their preferences.

• The Digital Magnifier which enhances and expands text and images on large screens while mirroring the Samsung Galaxy smartphone to a TV.¹

• The Focus Enlarge feature magnifies specific fonts related to TV control, volume and menus.

• Automatic recognition and enlargement of the sign language area for the hearing-impaired as well as ability to adjust and move the subtitle positions.

“With a growing variety of content and features, people are now having more fun with their smart TVs,” said Kangwook Chun, Executive Vice President of Visual Display Business at Samsung Electronics. “Samsung is fully committed to providing comprehensive accessibility features on its TVs so that every user can enjoy their favorite content much more easily,” he added.

David Clarke, Director of Services at RNIB, said, “RNIB is delighted to award our Tried and Tested certification to Samsung in recognition of the accessibility features within their TV. RNIB and Samsung have worked together since 2013, and each year the accessibility features on their televisions have been improved and expanded.”

¹ Digital Magnifier may not be available on some Samsung mobile devices.

Samsung Electronics creates technology that is accessible and easy-to-use for customers, regardless of their age, race, gender, or ability. Following Global Accessibility Awareness Day on May 16, Samsung has released a visual story that details how the company designs products for everyone.

Samsung Audio Acordes, using a voice system, helps visually impaired people learn to play the guitar

Using  a voice system, Samsung Audio Acordes acts as a facilitator for blind or visually impaired people to learn to play the guitar. The app offers beginners an audio dictionary that teaches them how to play chords and can also tell users when to play which chord as a song progresses. It is especially helpful because  the app eliminates some of the barriers such as the need to know how to read braille, which is only understood by 10% of visually impaired people in Brazil, or having to stop playing every now and then to read the music with the same hands they play the instrument.

“Samsung believes in the human potential and in the transformative power of music and technology which has resulted in Samsung Audio Chords,” said Andrea Mello, Director of Corporate Marketing, Samsung Electronics Brazil. “The application is part of the company’s effort to offer people with visual impairments the opportunity to pursue their dreams of learning to play the guitar. It was designed in such a way as to offer total support and accessibility, even for those who are only learning their first chords.”

Samsung Audio Acordes is available in the Play Store for Android smartphones and tablets from version 4.4 onwards.

Continue to read the full story (694 words) below or jump to the summary (129 words) here.

Byungho Kim, Senior Professional, Suwon Community Contribution Center, Samsung Electronics, in front of his office

The husband and father of two was diagnosed legally blind in 1995, following several years of increasing vision loss. The next year, Kim underwent four months of full-time residential rehabilitation, where he acquired skills to navigate his condition. Afterwards, he came back to work and approached his managers with an idea: to open a computer technology learning center for the visually impaired.

A Digital Transformation

In his time at the rehabilitation center, Kim was introduced to a screen reader. The software allows blind people or those with low vision to access a computer using their voice. This was a significant moment for Kim, who leapt at the opportunity to use it.

“It was so exciting to get my hands on a computer,” he recalled. “I had been without print media for 3 years; no newspapers, magazines or anything at all. But suddenly I was able to listen to the news I wanted and even read books. I was delighted.”

Byungho Kim at his desk in the Suwon Community Contribution Center, where he uses a screen reader to navigate his computer

Realizing the potential impact of this technology on digital accessibility, Kim was determined to teach others how to use it. “When I thought about how other people in my situation would appreciate a screen reader, I knew I had to act,” Kim remarked. He brought his idea to Samsung.

Kim played an instrumental role in the establishment of a computer technology program for the visually impaired, providing such students access to computer education. Sukyung Lee, who was involved in the project, distinctly remembers: “It was thanks to Kim’s proposal that we have been able to achieve all that we have in this area.”

Online with Anycom

In 2002, Samsung launched Anycom, an e-learning platform designed to provide online versions of the offline courses that were already available for the visually impaired. The online courses range from basic document processing to preparation for professional certifications. More than 100 students of Anycom have gained the necessary credentials to teach others and pass on the skills they have learned.

A variety of online courses are available at the Anycom website (anycom.samsunglove.co.kr)

As the course lecturer, Kim’s role has been integral throughout, updating older materials and recording new courses as the digital world develops. Thanks to his efforts, many people with vision loss have learnt how to use their computers and the Internet from the comfort of their own homes.

Kim’s work has also proved inspirational for his daughter, Jooyoung, who herself now works as a speech therapist in a center for the disabled. When she was a young girl, she even lent her voice for the greeting message which can still be heard today whenever someone opens the main page of the Anycom website.

Kim and his daughter Jooyoung bearing the torch at the Pyeongchang Winter Olympics torch relay

Accessible by Design

At home, Kim’s enthusiasm for technology has led him to take charge of many household chores. The laundry is now his sole responsibility, as he takes part in user tests for Samsung’s FlexWash washing machines, which are equipped with voice recognition.

Kim helped Samsung FlexWash developers optimize accessibility by testing the product at home and providing personal feedback

As a reviewer, Kim has taken special care to use each of the FlexWash’s features for all its cycles: “I sent the developers an email listing every possible issue I encounter. I have suggested they change certain phrases or add a sound signal here and there. I think I’ve sent them almost 30 suggestions and they’ve made use of most of them. The washer has become easier to use and more accessible.”

Kim’s advice and attention to detail have become invaluable, not only for washers but also for many other Samsung products, such as the Galaxy Core Advance smartphone, which was launched in 2014. Using these products, Kim identifies issues that might otherwise have been overlooked.

Decades of Determination and Dedication

On April 20 2018, Kim attended a special ceremony in Seoul to celebrate the International Day of Persons with Disabilities. At the ceremony, he was presented with the ‘Disabled Person of the Year’ Presidential Award for his contributions to accessibility.

Kim’s continued passion to enhance access to technology was acknowledged by the Korean government, winning him a presidential award

Kim’s continuing commitment to making technology accessible shines through. “My life changed after becoming blind,” he reflected. “I began to think more about how I could help others like me. I thought about ways to develop lessons and volunteer programs and how to enable disabled people to use our products more easily. This drive has made me a better person.”

In this article, Samsung Newsroom introduces technologies which Samsung is developing to provide accessibility for “anyone and everyone,” and have the potential to dramatically help those with disabilities, the elderly, and many others.

A Samsung Electronics “Smart Angel” volunteer is guiding a person with an impaired vision how to make better use out of a smartphone.

Galaxy S9 and S9+ adds three new high-contrast keyboards

With mobile devices being essential to so many activities in daily life, Samsung has also focused on equipping its smartphones with more specific accessibility features including high-contrast features for smartphones. Also, this year, Samsung’s new Galaxy S9 and S9+ smartphones have added three new high-contrast keyboards, for a total of four, and also support High Contrast Mode for the Internet App to satisfy the growing needs for accessibility.

Galaxy smartphones provide many accessibility features for visibility, hearing and dexterity. The Voice Assistant describes what you touch, select, and activate through spoken feedback, and allows visually impaired users to edit text or change settings with familiar swipe and tap gestures. The smartphones can also aid those with hearing impairment by catching the sound of a doorbell ringing or a baby crying and notifies the user through visual cues and vibration. Users can access features on their smartphones by giving voice commands or simple motions.

Samsung Galaxy S9’s four different high contrast keyboards (left), and the Samsung Internet App in high contrast mode.

Samsung DeX connects a smartphone to a larger display and provides better navigation for people with limited mobility or vision. Bixby assists even further. Visually impaired people can easily identify an item in front of them with Bixby Vision, which uses the phone’s camera app to relay information about one’s surroundings. Bixby Voice also eliminates the need to go through multiple steps to accomplish a mobile task, allowing users, for instance, to dictate and send a text to a friend or check their daily schedule with a simple voice command.

“Because the Galaxy S9 can transcribe what I would like to say in a message, I can save a lot of time and energy by not having to type it. In this way, Bixby instills in me a sense of confidence when communicating with others,” said Gwangman Moon, who has impaired vision.

Fundación ONCE, the National Organization of the Blind in Spain, recognized the Galaxy S8 as “a device that is properly equipped for visually impaired users” in July last year. Inho Baek Samsung’s Mobile Accessibility UX Designer, received the Human Rights Award 2017 by the Korean government as a recognition of his efforts to provide improved accessibility.

In addition, Samsung’s Creative Lab (C-Lab) is also actively developing practical technologies to help people with disabilities. For instance, Relúmĭno, a visual assistant app that helps visually impaired people see the world more clearly, has been a recent, notable creation.

“SeeColors” breaks down the ‘Color Barrier’ for 300 million around the world

Samsung has already introduced accessibility functions to their TVs, including a high-contrast feature for background and text, and voice feedback of features on the TV and remote control. Thanks to these efforts, Samsung has been awarded CES Innovation Awards in the Accessible Tech category for four consecutive years since 2015.

In 2018, Samsung further upgraded the accessibility functions of its QLED TVs and UHD TVs. Now, users can adjust the colors of the menu in line with their vision, and interchange the color of the text and background between black and white, and use an industry-first function to adjust the location of the subtitles on screen. Another standout feature is the “SeeColors” app designed to help the 300 million people living with color blindness around the world, and developed in collaboration with the Budapest University of Technology and Economics. The app recognizes the color vision deficiency level of a viewer, and then automatically optimizes the colors for the user.

“We will continue our research and development of accessibility features in our TV development, so that everyone can enjoy an optimized viewing experience,” said Jonghee Han, Head of Visual Display Business, Samsung Electronics.

Bixby for easier use of home appliances

This year, Samsung has embedded the Bixby voice recognition feature into its new home appliances, including Family Hub refrigerator in Korea and the U.S. For instance, you can just ask “Hi Bixby, what’s new today?” and the Family Hub will provide a read out of the news, weather and calendar updates specifically tailored to the user.

Samsung also was able to provide 150 washers and dryers, including FlexWash powered by Bixby, to the athlete’s village of the PyeongChang 2018 Paralympic Winter Games in March, to further share its recent innovations in accessibility with the wider public.

A member of the International Paralympic Committee (IPC) is testing out FlexWash that improved accessibility with AI technology at the athlete’s village of the PyeongChang 2018 Paralympic Winter Games.

A visually impaired individual who tested the FlexWash at home during the development process said, “While laundry may be a simple daily task for others, it can be difficult for those with visual impairment. With FlexWash, I was able to do laundry on my own for the first time in my life.”

Samsung’s home appliance technologies hone in on detail to provide greater accessibility. For instance, the Family Hub provides features including Black and White, Menu Color Conversion, and font size adjustment, to cater to those with visual impairments in the U.S. The devices also provide spoken feedback about the features of the device or the buttons on the remote control. This year, the home appliances were also upgraded to produce a different sound effect upon activating each function. For example, now people with vision impairments can monitor the temperature level of the refrigerator, or different laundry cycles of a washing machine through different sound effects.

Samsung will actively apply IoT and Artificial Intelligence (AI) technologies in future launches to provide improved accessibility and allow devices to activate the most suitable features for every user.

Focusing on solutions for the real-life inconveniences of people with disabilities

Samsung’ Digital Appliances Division invited a volunteer panel of users with visual impaired people to the HeX Lab* in its Seoul R&D Center, to hear about their inconveniences when they use digital appliances in daily life. The division continues to improve accessibility by engaging and listening to the feedback of organizations supporting those with disabilities every month, and is also undertaking joint research with Korean universities related to development of accessibility.

Every year, Samsung’s TV developers also conduct tests with groups of people with disabilities and experts in order to reflect their opinions during development. Often, Samsung employees with disabilities also participate in development and tests for accessibility features to provide their feedback.

Developers at Samsung Electronics are discussing the Galaxy smartphones’ accessibility features with “Samsung Supporters”.

Since 2016, Samsung’s Mobile Division has also sponsored the “Samsung Supporters” program to communicate with users with disabilities in order to improve accessibility together. In addition, Samsung gives presentations about accessibility feature regularly, and is conducting “Smart Angel” volunteer activities for the fifth year this year to guide visually impaired users how to make better use out of smartphones.

“I feel proud to be able to contribute to the improvement of smart device accessibility,” said an ambassador with impaired hearing. “I’ve learned a lot about accessibility through communicating with Samsung, and now I’m also sharing with others how to better use these features.”

^*The research lab is built similarly to mimic a real home.

^**Disclaimer: The functions or features mentioned in this article may vary according to product type and region.

As our world becomes increasingly more digital, and technology plays a bigger role in our lives, Samsung Electronics is working to develop various features that enable its products to be accessed and used to the greatest extent possible by all people. Let’s take a closer look at the company’s approach to do so in part three of our “Strides in Stewardship” series.

Reflecting Feedback to Improve Accessibility

“Over the past decade, as mobile trends have shifted from conventional cell phones to smartphones, many of us with visual impairments have found it difficult to use the new devices,” said Gwangman Moon, a South Korean man who lost his sight in 1999. “Today’s smartphones don’t have mechanical keyboards. So, because we rely on our sense of touch to receive a lot information, we need to carry a separate keyboard to use them.”

Moon, who first got involved with Samsung through a company-sponsored computer education program for the visually impaired, now participates as a member of Samsung Supporters, a volunteer group that tests out smartphone features for usability and offers feedback to improve device accessibility. Most recently, he has helped to advance the Voice Assistant on the Galaxy S8 by determining which features cannot be activated using only voice commands.

In addition to listening to external feedback from people like Moon who use Samsung products in their daily lives, the company has also established Smart Angels, a team of employees that voluntarily educates people with various disabilities on how to use their devices. The volunteers also listen to the opinions of the users to better understand how the company can further enhance accessibility.

Eliminating Obstacles Through Universal Design

To reflect feedback received through these interactions, Samsung has developed and applied a variety of auxiliary technical solutions across the entire Galaxy lineup so that just about everyone can take advantage of its innovative products and features.

For example, users with visual impairments can make use of high contrast fonts, keyboards and downloadable themes as well as a High Contrast Mode for the Samsung Internet app  that all enable easier reading and higher visibility. Voice Assistant, meanwhile, provides spoken feedback about information on the screen, and Rapid Key Input reads out the keyboard character being touched, thus eliminating the need for additional accessories.

Similarly, those with hearing impairments are able to utilize the Sound Detectors tool, which provides visual cues and vibration when the sound of a baby crying or a doorbell ringing is detected, and Flash Notification, which alerts the user of alarms and notifications with a flash of the camera light or screen.

Easy Screen Turn On and Universal Switch features make the device easier to control through the use of gestures and/or movements, enhancing usability for those with mobility and dexterity impairments.

These are just a few of the growing number of features Samsung has employed to make the daily task of using a smartphone easier and more enjoyable for all.

Making Life Easier, One Service at a Time

In addition to UX and app enhancements, Samsung’s mobile services are also adding an element of convenience to everyday activities.

Bixby Voice eliminates the need to go through multiple steps to accomplish a mobile task, allowing users, for instance, to dictate and send a text to a friend or check their daily schedule with a simple voice command. Likewise, Bixby Voice makes it possible to quickly engage with friends, family and other communities on social media and in text messaging applications.

“Bixby is revolutionary,” explained Moon of his own personal experiences. “Because a message or comment can be transcribed by simply speaking it out, we can save a lot of time by not having to type it. In this way, Bixby instills in me a sense of confidence when communicating with others.”

Bixby Vision also makes life easier by using the phone’s camera app to relay information about one’s surroundings. To illustrate, it can vocalize which food items are in front of a user so they can know that they’re opening the specific potato chips or soft drink they want to consume.

Another example is Samsung DeX. While the service enhances the mobile experience by allowing users to use their smartphone like a desktop by providing a seamless, secure mobile to PC transition, it also enables those who experience difficulties typing or using gestures on a smartphone to more easily navigate content via a larger display.

“Now I can use a keyboard and mouse to control my smartphone more conveniently,” noted Donghee Lee, a smartphone user who controls his device with his toes. “It’s very well designed in terms of accessibility for people with disabilities.”

A More Accessible Future

Samsung’s efforts to enhance accessibility have recently been praised by various organizations including ONCE, the National Organization of the Blind in Spain, who recognized the Galaxy S8 and S8+  as devices that comply with the universal accessibility requirements and are properly equipped for visually impaired users. Additionally, the National Human Rights Commission of Korea will present Inho Baek, Samsung’s Mobile Accessibility UX Designer, with the Human Rights Award of Korea on December 8.

Baek is honored to have been nominated for such an accolade, but admits that he is more excited to learn of the many ways Samsung’s products have and will continue to influence users’ lives.

“Since implementing the new accessibility features on Samsung’s Galaxy products, many people, particularly those with disabilities, have told us that their quality of life has greatly improved,” he said. “But we have a vision that will drive the company to improve even further. In fact, it’s our responsibility. It’s my hope that through universal design, everyone will one day be able to enjoy new and beneficial experiences, regardless of their level of ability.”

Co-creators Marc Brew and Giselle Calazans performing in Uchronia, at the Liberty Festival, Queen Elizabeth Olympic Park, London, in 2016

It was really exciting landing in Seoul airport and seeing the mascots for the PyeongChang 2018 Winter Olympic and Paralympics as this performance will be one of the closing performances of UK/Korea 2017-18 in association with the PyeongChang 2018 Winter Olympic and Paralympic Cultural Olympiad program.

We visited Seoul from the 25th September – 1st October, arriving after an overnight flight to meet with the team and talk about how the project would develop. The team is made up of UK and Korean artists, with the UK team including composer Angus MacRae and audio describer Emma Jane McHenry.

Audio description is a new thing for South Korea, so we will be working closely with the British Council to try to secure the technology to allow this to happen. We are very excited about the proposed support from Samsung Electronics, who have offered VR (Virtual Reality) headsets with a specialised application called Relumino that enhances the visual experience of watching a show for people with visual impairments. We will also offer an access tour an hour before the show to allow audiences a close-up experience to get a sense of the costumes, props, lighting and movement qualities of the performers and to learn a bit more about the production. We always aim to make our work as accessible as possible for audiences with disabilities.

We had a day off on Tuesday, as there was no rehearsal space available, so had the chance to explore Seoul finding out a bit more about its rich history and culture.

Bora Kim and I began work in the studio the next day. After an initial discussion about our normal working practices, we decided to wipe the slate clean and explore new ways of creating. Bora came up with the idea of asking each other questions that we weren’t allowed to answer, then choosing three questions to answer, and building stories about each other, before exploring these ideas in our own bodies. Throughout the week, we started to develop and understanding of each other’s movement styles and sense of humour.

I felt there was an honest exchange, respect and interest in what we could learn and share from each other that really excited me. The artistic quality of work in the contemporary dance sector in Korea is high and there is a real curiosity in the field around dance, identity and disability.

Brew in his solo performance piece, For Now, I am…

Thanks to Korea Disability Arts & Culture Center and the IEUM Arts Centre which hosted the rehearsals and to the British Council team who supported us during the week.

It was also great to immerse ourselves into the Korean cuisine with our lovely hosts at the British Council and experience the hustle and bustle of the city streets, the subway and the people of Seoul – a very busy and vibrant city. I look forward to coming back next year to finish the project and perform.

*The views expressed in this editorial are the author’s own, and do not necessarily reflect the official opinion of Samsung Electronics.

To mark the day, Samsung is reflecting on the tools it has developed in collaboration with people with reduced vision capabilities to improve the usability of its products. Small changes mean that more people can enjoy Samsung’s flagship products without missing out on functionality.

The New Black

Some of the most recent developments can be seen in Samsung’s smartphones. Samsung’s High Contrast theme, which can be downloaded from the Samsung Themes Store, was designed to help users with reduced vision capabilities read text more clearly. The company recently launched the second version of the High Contrast theme, called Sky Black, which has been well received by users.

Samsung’s latest High Contrast theme, Sky Black.

High Contrast themes are predominantly black to help readability without overwhelming users with bright light. Users with reduced vision capabilities tend to hold their device close to their eyes. A white background would be too bright for them to read. The use of a dark palette helps with overall usability.

High Contrast functionality from Sky Black is applied to the entire range of the phone’s main screens such as the home screen, menu and functionality. The design of Sky Black has become so popular that all user types are downloading it for their smartphones – even those without restricted vision.

Sky Black follows the success of the first High Contrast theme called Sunset Black. The original theme of this type was launched earlier this year alongside the Galaxy S8 and has been downloaded a million times. It prompted Samsung to listen to the feedback of its users with reduced vision capabilities and refine this accessibility feature even more.

The original High Contrast theme, Sunset Black.

Clearer Browsing

Surfing the web is an activity that all smartphone users frequently do. It made sense then, for Samsung to introduce High Contrast to its Samsung Internet app. It serves an important need because previously, when users deployed the Invert Color option to make the text more readable, the images would become distorted. High Contrast mode on the Samsung Internet app makes everything easier to view – both text and images. This new functionality is receiving positive responses from users participating in the ongoing beta phase. The official launch of High Contrast mode will be within the coming weeks.

High Contrast mode (right) in the Samsung Internet app allows users to flip the contrast of the text in the original  internet web pages (left), without distorting the images.

Our smartphones are now such an integral part of everyday life. It’s vital that everyone can interact with them easily and without restriction. Samsung is breaking down the barriers and enabling the best experience for everyone.

The goal of the ongoing research initiative is to identify common difficulties that the elderly and people with disabilities face when using household appliances. Each time Samsung invites these consumers to provide their valuable insight, they reveal new ways to improve its appliances’ accessibility, ultimately helping Samsung design innovations that make it easy for all users to experience seamless convenience at home.

Innovating for Ease of Use

Participants sampled a wide range of Samsung appliances, including its latest refrigerators, washing machines, air conditioners, vacuums and ovens, in the Campus’s Home Experience Lab, commenting afterward on the impact that enhancements such as voice support and ergonomic designs had on ease of use.

As one participant explained, “[For me], analog products have always been relatively easy to use, but digital appliances can be more difficult, due to features like touchscreens that change the way they work. But when I tried using the appliances that had voice support, I thought I could use them easily, even by myself.”

A Lineup of Inclusive Offerings

Some of Samsung’s latest home appliances, including its flagship Family Hub refrigerator line, as well as select vacuum cleaners and air conditioners available in Korea, feature advanced voice-recognition or voice-guidance technology that makes them easy for anyone, including those with various visual impairments, to use.

Voice guidance and recognition are deeply rooted into the Family Hub refrigerator’s intuitive interface, allowing the visually impaired to easily access the wide range of useful information that the smart appliances were designed to provide. This includes auditory updates on their refrigerator’s contents, as well as voice readouts of Family Hub’s morning briefs, which inform users of the day’s weather, and recipes in the refrigerator’s built-in cooking apps.

In addition, the built-in displays of Family Hub refrigerators in the U.S. market allow users with color blindness to convert their displays to black and white for easier reading, and allow short-statured users to lower their display to an optimal height.

The Virtual Flame that lights up Samsung’s Induction Range also makes it easier for users with visual impairments to comfortably manage meals. Built-in LED lights shine onto pots and pans to create the impression of flames on a gas cooktop, allowing users to check, with a simple glance, whether the range is off or on and even at what strength.

Lastly, the Samsung Connect app, which offers users a control center for a wide variety of smart home appliances, has also been optimized with voice guidance, making it easier for visually impaired users to control their devices.

Samsung’s efforts to identify new ways to deliver convenient and inclusive products to consumers’ homes underline its ongoing commitment to developing user-friendly products and services that offer anyone access to cutting-edge innovation.

With the launch of the Galaxy S8, Samsung introduces several new ways to interact with and experience a phone. Some mobile users require a desktop-like experience to fully utilize their phones, while others seek intelligent interface and action commands to more conveniently operate their phone.

Navigate Your World with Bixby

Bixby is an intuitive and intelligent user interface that gives Galaxy S8 owners an exciting new way to interact with their phone. Bixby Vision offers an advanced array of capabilities featuring image-based searching and image-based shopping, thus portraying new potentials in smartphone navigation.

Vision brings the world around you to life as it quickly relays auditory information of one’s surroundings in the language you speak. With the ability to recognize what the phone is looking at, Vision provides support for individuals with visual impairments by facilitating quicker access to important information of their surroundings.

Functionality on the Go with Samsung DeX

Samsung DeX allows users to enjoy a desktop-like experience with their Galaxy S8. Samsung DeX was designed to increase mobile productivity, helpful to those who experience difficulties typing on a smartphone screen, navigating apps on their phones, or seeing content clearly on their phone. Samsung DeX alleviates such hindrances by allowing users to control their phones on a larger display and to operate the phone with an input device of their choosing, such as keyboard and mouse.

Higher Contrast, Increased Readability

Although Samsung’s High Contrast Theme was originally developed to assist users with reduced vision capabilities, users without such difficulties are finding utility in it as well. High Contrast Theme effectively reduces eye fatigue and improves text readability by increasing the visibility of lighter content on darker backgrounds. This becomes especially useful when reading content in dark environments for extended lengths of time. Users can also utilize the High Contrast Theme in conjunction with existing high contrast fonts and keyboard settings for increased functionality.

Different users prefer different color mixes, brightness levels and contrast settings, which is why Samsung will continuously add and update Galaxy compatible themes available for download at Samsung’s Theme Store.

Enhanced Visual & Auditory Assistance Functions

To ensure the Galaxy S8 is as user-friendly as possible, Samsung included several unique technical solutions that allow for more detailed control over the phone. A built-in magnifying glass conveniently allows users to read small font, which reduces eye-strain and enhances the user experience for those with vision difficulties. The phone is also equipped with a Magnifier Widget that allows users to zoom in on small text and apply color filters – essentially eliminating the need for a conventional magnifying glass.

The Galaxy S8’s Voice Assistant function lets users with visual impairments conveniently interact with their device by reading aloud the contents of the screen directly under their finger. Additionally, when you press an icon on your smartphone, a single tap will give auditory information of the item and a double tap will open it. For those who struggle seeing certain colors, the Color Adjustment function allows them to manually fine-tune the colors on their screen and improve readability.

For Galaxy users with hearing impairments and mobility restrictions, the Galaxy S8 offers various convenient solutions for easier smartphone operation. The Sound Detector function picks up a variety of sounds, from a baby crying to a doorbell ringing, to give users on-screen notifications or vibration alerts. With the Universal Switch function, users can also personalize their preferred device interaction method, choosing to either tap the screen, use the front camera to detect head movements or add a compatible, external input device.

Speaking of lifting, exercising with the Gear S3’s Samsung Health app has also been enhanced, thanks to an improved user interface (UI) and new workout features. Now, when viewing workout results, users will be informed of how much time they spent in each heart rate zone via simple, color-classified graphs, and will also be kept abreast of their daily heart rate range. In addition, a newly added streamlined Stretching guide is activated after 50 minutes of inactivity and utilizes a counting sound to guide users through the activity.

Other Samsung Health enhancements include the abilities to auto-locate and record approximate location for detected running or walking, as well as sync pace-setter running targets from the Samsung Health app on your phone with the Gear S3.

Users who need a little reminder now and then to kick-start their workout routine can utilize the updated Reminder app, which now allows you to add specific dates for reminders delivered via S Voice.* This means that a command such as “Remind me to work out at 7:00pm this Sunday” will produce the desired alert on the desired day. The update also allows you to easily edit the titles of dictated reminders, and is compatible with the Gear S2.

The Gear S3’s Accessibility features have been enhanced to offer users more control over their device’s display. Now, after activating ‘Direct access’ in the Accessibility menu, users will be able to enable new, readability-focused screen options including ‘Dark screen’, ‘Greyscale’ and ‘Negative colors’.

Samsung has also made it easier for users to track down their Gear S3 in the event that it is misplaced. Now, under the Find My Gear section of the Gear Manager app, which allows users to lock their lost device remotely to prevent unauthorized use, users may add personal contact information, such as an email address or phone number, to display on the smartwatch’s lock screen.

Left: Accessibility, Right: Find My Gear

Other notable value pack additions include an auto-calibration option for the Alti/Barometer and a simplified Settings menu. Furthermore, with new complications for select watch faces**, users can control the music player (Play/ Pause) and check the date directly from the Gear S3’s watch face.

The News Briefing widget can also be more easily navigated, thanks to an enhanced up/down button interface. Finally, for added convenience, the Stopwatch counting time has been increased from one hour to three hours.

Left: News Briefing widget, Right: Stopwatch

Users may download the value pack update via the Samsung Gear app.***

* S voice supports the following languages: English (US), English (UK), Spanish (US), Spanish (ES), French (FR), Portuguese (BR), German, Italian, Russian, Chinese (Simplified), Korean and Japanese.

**The new Music complication is available on the Minimal, Blue Pop and Gear Dashboard watch faces, while the new Date complication is available on the Gear Dashboard watch face.

*** The user’s Gear S3 and smartphone must be synced in order to download the value pack update.

Neil Heslop, Director of RNIB Solutions demonstrates the accessibility functions of Samsung Smart TV.

Samsung Electronics was acknowledged by the United Kingdom’s Royal National Institute of Blind People (RNIB) for outstanding progress in accessible technology for 2015 Samsung TVs. The RNIB’s prestigious “Inclusive Society Award” recognizes RNIB partners for innovations in technology that allows people with sight loss to live more independently.

Samsung has closely worked with RNIB since 2012 for testing and reviewing products for ease of use and accessibility, specifically to improve viewing experiences for the people with sight loss.

Samsung’s drive to constantly evolve its TV technology with advanced yet intuitive functionality and new accessibility features helps to provide an improved TV viewing experience for all consumers. Samsung offers features specifically designed for partially sighted or blind users, including text-to-speech Voice Guidance and a high contrast user interface.

Samsung’s Voice Guide feature makes a range of TV functions easier to use for the people with sight loss. It includes all day-to-day operations such as channel changing, describing programs displayed in the Electronic Program Guide (EPG), setup, web browsing and other steps typically only shown on screen. Partially sighted and blind users can now more easily interact with their TVs using a conversational voice to manage applications, record upcoming programs and request information like upcoming show times. The graphical user interface in Samsung TVs offers better overall readability with high contrast levels and improved picture quality.

“Our organization offers resources and information that better the day-to-day lives of the people with sight loss,” said Neil Heslop, Director of RNIB Solutions. “Samsung has partnered with us to improve the TV viewing experience year after year and we are recognizing their contributions with this award.”

“Samsung recognizes the importance of creating an easy and seamless user experience for everyone, regardless of their physical abilities,” said Steve Park, Managing Director of Samsung Electronics Research Institute UK (SRUK). “Our products aim to have the best accessibility implementation in the marketplace today, and we are honored to be recognized by the RNIB. We will continue to work with our partners to improve the technology and accessibility offerings for all of our products and services.”

Since implementing the first iterations of Voice Guidance and the high contrast user interface, Samsung has continued to improve the functionality each year. Most recently, the 2016 Samsung Smart TV accessibility features were recognized at CES. The latest TV model was awarded a CES 2016 Best of Innovation Award in the Accessible Tech category, the second year in a row that Samsung TVs have been awarded in this category.

Samsung recently launched a dedicated accessibility web page (www.samsung.com/uk/accessibility/main.html) which informs users about the accessibility capabilities of all its products.

Neil Heslop (left) with Steve Park, Managing Director of Samsung Electronics Research Institute UK (center), and Robin Spinks, Principal Manager of Digital Accessibility at RNIB (right).

Samsung Electronics announced it has won a CES 2016 Best of Innovation Award in the Accessible Tech category for one of its new Smart TVs, which will be revealed in full at CES in Las Vegas, on January 5^th, 2016. Held annually, the CES Innovation Awards honor outstanding design and engineering in consumer technology, with the winning products displayed for everyone to experience at the Innovation Awards Showcase, live at CES.

“Designing a television that offers the best possible picture quality and is accessible for all our customers is something we aim to achieve with all our SUHD and Smart TV models,” said John Ryu, Vice President of Visual Display Business at Samsung Electronics. “We are proud to have our Smart TV recognized for offering best in class accessibility by the CES Innovation Awards. We will continue to introduce new ways that allow all consumers to enjoy the best TV viewing experience possible.”

Voice Guidance: A More Convenient User Experience

Samsung’s Voice Guidance feature makes a range of TV functions easier to use, including setup, web browsing and other steps typically only shown on screen. Using their normal conversational voice, people can easily interact with the TV, for example to record upcoming programs and manage various Smart TV applications, as well as to request information such as show times and program titles.

Amplify and Clear Voice: Improving Sound Clarity

The Amplify function of Samsung Smart TV can enhance high-frequency sounds to further improve sound clarity. Another Clear Voice function makes spoken dialogue easier to hear by adjusting frequency of the voices in the TV.

New Graphical User Interface: Enhanced Readability

New Smart TV’s graphical user interface offers better overall on-screen readability with twice the contrast of previous models.

Good Design is Accessible Design
Samsung’s drive to constantly develop its TV technology with advanced yet intuitive functionality and new accessibility features, helps provide an improved TV viewing experience for all consumers. Voice Guidance, Amplify and Clear Voice functions are also designed to be simple and easy for everyone to use.

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For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

Samsung Electronics is demonstrating for the first time a new subtitling format – HbbTV 2.0 – which at long last will bring accessibility for the deaf and hard-of-hearing to live streaming and on-demand content. The technology will be shown at IFA 2015 in Berlin, Germany, as part of the Hbb4All Pilot-A project, in collaboration with IRT and RBB, which aim to improve the delivery of a wide range of accessibility services.

Across Europe, broadcasters have the challenge of providing subtitles in a format that works on multiple platforms, so that they can help individuals who are deaf and hard-of-hearing, or simply do not have sufficient language skills to comprehend the content without text support – whether it is in the original or a foreign language.

While sub-titling technologies for traditional broadcast platforms are well established, today’s challenge is to provide subtitles that meet the specific needs of the users in terms of channel, platform and their consumption requirements. To provide accessibility services that are easy-to-use, are of a high quality and work on all platforms offered by on-demand and IP television, broadcasters need a well-conceived production and distribution strategy that allows them to exchange subtitles and re-purpose them automatically.

“Samsung is delighted to demonstrate its on-going commitment to supporting accessibility features in its TVs,” said Mi Young Yoo, Vice President of the Visual Display Business at Samsung Electronics. “In order to support the work of the Hbb4All project and to be ready for this demonstration, Samsung has accelerated its implementation for EBU-TT-D based subtitles, and we are really grateful for the support provided to us by IRT, RBB and all other Hbb4All partners.”

HbbTV 2.0 adds support for EBU-TT-D as a subtitle format (TTML) for broadband content. On-demand content can be linked with out-of-band EBU-TT-D documents and content based on MPEG-DASH can have embedded EBU-TT-D subtitles. This in turn makes it possible to generate subtitles for live streaming via the Internet.*

The HbbTV terminals currently available in the market do not support subtitles for broadband content natively. However, these terminals provide sufficient information on the playback position for on-demand content directly to applications, so subtitles can be added in the application. This provides the flexibility needed to offer users customized subtitles, such as larger font sizes.

Samsung’s demonstration of the HbbTV 2.0 format is the first element of the Pilot-A project as proposed by the Hbb4All project. Demonstrations of HbbTV 2.0 will be available at IFA in Berlin in the ARD Digital Hall at the IRT and RBB booths, as well as at IBC, Amsterdam from Sept. 7-15, 2015 at the IRT booth.

*Source: Hbb4All website www.hbb4all.eu/home/hbb4allpilots/multiplatform-subtitle-services/

The 2011 World report on disability, produced jointly by the World Health Organization (WHO) and the World Bank, states that 15 percent of the world population has some sort of disability. This amounts to 1 billion people — roughly the entire population of the African continent.

Samsung recognizes both the worldwide prevalence of disability as well as the importance of creating an identical user experience for everyone, regardless of their physical or cognitive abilities. As such, the company strives to constantly ensure this by applying accessible, technological innovation to all of our products and services.

For Samsung, “human-centered” isn’t just a tagline, but instead a philosophy to create, innovate and design by.

The Four C’s of Accessibility Design

The four experience design principles of Samsung’s “accessibility for all” approach include: consideration, comprehensiveness, coherence and co-creation.

Samsung considers all users by utilizing a variety of research methodologies to better understand user needs and improve its products based on their opinions and insights. Comprehensive guidelines are then set based on these needs, which are utilized from as early on as the planning stages of each product to ensure a holistic experience for all.

The product guidelines set, which are based on continuous research in accessibility design, ensure that a variety of optional functions provide coherent usability to those that need them.

The Galaxy S6 and S6 edge offer a number of such features. The Voice Assistant allows users with visual impairments to interact with the device using audio and gesture commands. Comparably, the Sound Detector helps those with impaired hearing to distinguish everyday sounds such as the crying of a baby or a doorbell. The Universal Switch lets users control the smartphone interface by using a range of motions, like a head nod or blinking, for example.

Yet Samsung’s accessibility features are not limited to smartphones. Menu transparency, high contrast, enlarged focus and voice guide functions landed the Samsung Smart TV the CES Accessible Technologies Innovation Award earlier this year.

Following the universal design ethos of providing an equaled amount of function and experience to all, Samsung’s MX4/MX7 series printers also employ similar features. Grips and lids can be manipulated with one hand, and maintenance reports can be obtained in a variety of ways.

These features would not have been possible without the dedicated team of professionals from various fields who co-create to provide a product-service-educate system. Employees with disabilities, research institutes and like-minded communities provide a more hands-on approach to our design experience.

Additionally, Samsung conducts and supports internal competitions to open up possibilities of further innovation, not only for the development of products, but also projects that aim to give back to the community.

The Samsung TV accessibility functions previously mentioned were developed alongside the Royal National Institute of Blind People (UK), the Carroll Center for the Blind (USA), the Siloam Center for the Blind (Korea) and the Korea Blind Union.

Similarly, Samsung’s Creative Lab (C-LAB) initiated a project to lower the cost of the previously pricey eyeCan eye mouse, a device that allows a user unable to use his or her hands to navigate a computer interface with eye gestures.

The eye mouse was further developed at the DMC lab in 2014 as a monitor-mounted device and was aptly named EYECAN+. It has since been provided to individuals and organizations of the disability community free of charge, while its software has been opened to the public to be further developed.

Creating Meaning Through Accessibility Design

Samsung’s design approach for product accessibility is not focused on simplifying functionality for those with disabilities, but rather aims to embolden their potential and abilities. Keeping this in mind, the company examines how its products and services can positively impact the lives of all.

By considering the perspective of others and providing innovative technology that allows all users, regardless of their physical and cognitive capabilities, to communicate and interact with the world around them, Samsung creates, and will continue to create, meaningful design.

Visit design.samsung.com to read more Samsung Electronics design stories.