Samsung Newsroom sat down with Bona Lee, Vice President and Head of Customer eXperience (CX) Insight Group at Digital Appliances (DA) Business, Samsung Electronics, to discuss the latest accessibility features in Samsung’s home appliances and the philosophy that shapes them.

▲ Bona Lee from Samsung Electronics demonstrates the negative color mode on the Family Hub refrigerator’s display.

Q. What core value or principle guides your approach when designing accessibility features for home appliances?

Using home appliances typically involves a combination of sensory input — such as sight, sound and touch — along with cognitive functions like making selections and adjusting settings, as well as physical actions like pulling, pushing or lifting. These steps can present challenges for some users.

Samsung is working to reduce or eliminate these usability barriers to ensure that everyone can access all features and benefit from the latest technologies. As part of our broader commitment to inclusive design, we offer tailored solutions for different accessibility needs — such as tactile stickers for buttons, audio cues for users with visual impairments and control panels positioned at heights accessible to wheelchair users.

Q. What are some standout accessibility features or services that users might not be aware of?

▲ Visibility enhancement settings on the Bespoke AI Laundry Combo

The Bespoke AI Laundry Combo offers a significantly more streamlined control experience than before. While previous models required users to turn a dial and strain to read small text to select a cycle, the new model features a built-in digital screen with large, easy-to-read fonts. AI further enhances usability by prioritizing frequently used cycles at the top of the menu.

What’s more, SmartThings routines empower individuals with limited mobility by automating device control. A simple voice command like “I’m going to sleep” can turn off lights and appliances, creating a more comfortable and accessible home environment.

Q. What new accessibility features have been introduced in the 2025 Bespoke AI appliance lineup?

In the 2025 lineup of Bespoke AI appliances, Bixby can now recognize individual voices using Voice ID technology and provide accessibility settings tailored to each person. In addition, with built-in microphones and speakers, users can ask Bixby about the appliance’s status and receive key alerts via voice responses.

Moreover, the Auto Open Door feature — highly praised by users with limited mobility — has been expanded to more products, including refrigerators, washing machines, ovens and dishwashers. A light tap or simple voice command like “Open the [device] door” provides easy, hands-free access.

▲ The Auto Open Door feature on the Family Hub refrigerator

Q. Are there any ongoing collaborations focused on enhancing accessibility in home appliances?

Samsung is actively collaborating with various organizations to identify and address real-world accessibility challenges. We receive objective evaluations and expert guidance from various professional organizations including the Korea Center for Accessibility Assessment & Research. Additionally, accessibility features for our screen-equipped appliances — such as voice guidance and improved visibility — are being developed in alignment with the European Accessibility Act that goes into effect this June.

Internal collaboration is just as vital. The Samsung Family Supporters group — comprised of employees with disabilities and those with family members who have disabilities — is actively involved in shaping accessibility initiatives. Furthermore, the newly established Accessibility Employee Resource Group (ERG) within the Device eXperience (DX) Business fosters open dialogue by encouraging members to share real-life experiences and ideas to improve accessibility across our products and services.

Q. What results or improvements have come from these collaborations so far?

While many visually impaired users found voice guidance for operating SmartThings-connected appliances helpful, some reported that the initial device connection process was challenging.

To address this, we improved the SmartThings app and partnered with TUAT Corp. — the developer of AI-powered visual assistance app Sullivan Plus — to introduce a dedicated mode that recognizes Samsung appliances and helps users easily connect them to SmartThings. Selected for Samsung’s C-Lab Outside startup incubator, Sullivan Plus is expected to further enhance the overall user experience.

We’ve also developed assistive tools based on ideas and feedback from employees and the Samsung Family Supporters group. Designs for these tools are shared on ITDA, a public platform for customizing and 3D-printing assistive devices. One example is a stick-on handle for drawers, designed to support users with limited hand mobility. Development continues toward creating more automated assistive solutions that offer even greater convenience.

Q. What steps is Samsung taking to further advance its vision of “AI for All” in the future?

“AI for All” reflects Samsung’s commitment to ensuring that the benefits of technology are seamlessly integrated into everyday life — regardless of a user’s physical abilities or environment. It’s about transforming individual features into connected, inclusive experiences that make life better for everyone.

Looking ahead, Samsung will continue to embed universal design principles that prioritize inclusivity into product development. This includes gathering input from diverse user groups during the planning stage, leveraging user data to identify new opportunities and collaborating with both internal and external experts and organizations to create more meaningful solutions.

As AI capabilities in home appliances evolve, the goal is to create a truly intelligent in-home experience — one that understands each user, their family and their environment by automating tasks and reducing the need for manual input. Rather than addressing diversity with isolated features, Samsung strives to deliver integrated, all-in-one solutions that adapt to any situation.

We see this as the future of innovation — where accessibility and technology come together to serve everyone, under the vision of “Universal Accessibility, Universal Technology.”

The exhibition showcases Bespoke AI appliances — namely the Bespoke 4-Door Flex Refrigerator with AI Family Hub+, the Bespoke AI Laundry Combo and the Bespoke Slide-in Induction Range — which are great additions to any smart home ecosystem. The LCD screens on these appliances act as a hub, allowing easy and intuitive access and control across various intelligent, connected devices. Visitors can experience how implementation of AI can deliver a personalized experience and make daily routines better and more enjoyable.

Additionally, the exhibition provides information on AI Energy Mode in SmartThings Energy¹ and Samsung Care, both of which support Samsung’s commitment to making users’ daily lives more convenient.

Samsung’s KBIS booth also has a dedicated space with built-in appliances from Dacor, including the 2025 Dacor Induction Range. Designed for a premium kitchen, Dacor’s 30” Column Refrigerator – Panel Ready; 30” Column Freezer – Panel Ready; 30” Combination Wall Oven with Steam; and 24” Built-in Wine Dispenser form a seamless wall to bring a clean and luxurious look to the home interior. A separate wine zone also showcases the 24” Wine Column – Panel Ready that continues into an impressive Dacor Wine Wall where visitors can take photos.

“We are looking forward to introducing our Samsung Bespoke and Dacor appliances, all of which harness powerful hyperconnectivity and AI technology to anticipate personal needs and simplify daily tasks,” said Taehwan Hwang, EVP and Head of the Sales and Marketing Team of Digital Appliances (DA) Business at Samsung Electronics. “And as the premier stage for home innovation, KBIS is the perfect place for us to showcase how these smart, beautifully designed appliances work together to create seamless and personalized experiences for every household.”

Introducing the 2025 Dacor Induction Range: A Powerful Enhancement to Any Kitchen

The 2025 Dacor Induction Range empowers users to quickly and flexibly cook a variety of dishes. The powerful heat of a 4.3 kW Induction Cooktop enables fast and intensive cooking that seals in delicious flavors, making it ideal for sautéing, searing or quickly boiling. The cooktop’s Anti Scratch Glass makes surface cleaning and maintenance super easy, and the matte black finish adds a premium look to the kitchen.

There’s also a 7” Sync Burner that allows users to adjust two separate burners with one control so they can be kept at the same temperature and act as one large cooking zone for large cookware. Since this model is ENERGY STAR® certified, all the power that comes with it doesn’t come at the cost of efficiency, either.

Additionally, Dacor’s Dual Four-part Pure Convection system cooks multiple dishes quickly and thoroughly with no flavor transfer, reducing cooking time by distributing heat evenly across the entire oven. The four key components are as follows:

• a 1300 W heating element to provide heat
• a convection fan to circulate air
• an oven-specific baffle to evenly channel air
• a triple-mesh filter to prevent flavor crossover

Users will also benefit from the luxurious Art Hairline Finish, which features long, horizontal brush strokes on the stainless-steel exterior to contribute to a sophisticated matte appearance that blends harmoniously with kitchen interiors.

In-Booth Events

Visitors to Samsung’s booth at KBIS will be able to use a buzzworthy photo booth that allows them to take a photo of a miniaturized version of themselves sitting on the shelf of the larger-than-life refrigerator — and then instantly share it on social media.

¹ AI Energy Mode must be turned on in the SmartThings App, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

On January 7, the Consumer Electronics Show (CES) 2025 opened in Las Vegas — bringing together the latest technological innovations from around the world. Expanding on its “AI for All” vision, Samsung Electronics captivated visitors by highlighting the boundless potential of smart homes and presenting reimagined approaches to modern living and beyond.

Samsung Newsroom explored the forward-looking AI innovations and next-generation lifestyle on display at Samsung’s booth.

▲ Samsung’s booth at CES 2025

Vision Highlight: Unlocking Infinite Possibilities

▲ The Vision Highlight zone

Upon entering Samsung’s booth, the Vision Highlight zone immediately stood out with its pastel-colored, futuristic design. This visually dynamic space showcased a vast array of Samsung devices and SmartThings-compatible partner products — a microcosm of Samsung’s integrated and expansive AI ecosystem.

Through various displays, visitors witnessed how IoT devices can connect and operate in a safe environment secured by Samsung Knox. Graphics and videos projected on curved walls highlighted the expansive applications of SmartThings, from industrial and transportation sectors to enhanced wellness services through Samsung Health.

SmartThings Excellence: The Heart of the Connected Home

▲ The SmartThings Excellence zone

Next to the Vision Highlight zone, the SmartThings Excellence zone emphasized the smart home technology’s four core pillars of Security, Ease of Use, Saving and Care. The space conveyed Samsung’s vision for enhancing everyday experiences and depicted how advancements in AI technology elevate quality of life.

Samsung Knox: Improving Smart Home Protection

▲ The Security section

The Security section illustrated the company’s commitment to robust data protection through striking displays, videos and wall graphics. Samsung Knox Matrix unifies the security of connected devices to prevent data leaks, whereas Samsung Knox Vault safeguards sensitive information by separately storing data.

▲ Nicholas Cai learns about the advanced features of Samsung Knox Vault.

“As AI advances, I was concerned about security risks — particularly with device cameras and potential data breaches,” said Nicholas Cai, an attendee from New York. “However, Samsung’s Knox innovations have given me greater confidence.”

Calm Onboarding: A Smoother Way To Integrate Devices

▲ Videos demonstrate the convenience of features like Calm Onboarding.

Calm Onboarding simplifies the setup process for smart devices from purchase and delivery to configuration and installation — eliminating complex procedures and revolutionizing the user experience.

Visitors were guided through the process of purchasing and connecting devices, offering a hands-on look at SmartThings’ intuitive and user-friendly connectivity.

Quick Remote: Device Management Made Easy

▲ Visitors experience Quick Remote’s functions on a large touchscreen.

Quick Remote transforms a user’s smartphone into a powerful, all-in-one remote control centralizing household device management. By consolidating control of major home appliances such as TVs, air conditioners and air purifiers into a single app, Quick Remote removes the need for multiple remotes and offers a more unified user experience.

Map View: Reimagining Spaces With Precision

▲ Visitors discover how to personalize their spaces with Map View.

Map View, an AI-powered smart home management platform, offers a range of intuitive tools for arranging furniture and designing spaces. At Samsung’s booth, visitors explored its capabilities by applying different decorative themes and converting photos of furniture into 3D models using generative AI technology.

▲ Visitors experiment with personalized designs using Map View, featuring the Ashley Home Furniture collection.

HARMAN: A New Era of Connected Mobility

▲ The HARMAN zone

HARMAN, a Samsung subsidiary, presented a range of innovative services designed to provide more personalized and safer in-vehicle experiences. Key features simulated through video demonstrations included HARMAN Ready Care, a solution that detects driver distractions to keep drivers focused on the roads, and HARMAN Ready Display, an advanced screen technology that enriches the user experience.

▲ Stacy Fuentes explores in-vehicle connectivity features in the HARMAN zone.

“The HARMAN demonstration really stood out to me, especially the user-friendly display and the comprehensive connectivity features,” said Stacy Fuentes, an attendee from Mexico.

Through its CES booth, Samsung unveiled a bold new vision for the future that integrates smart home technology, AI and security by underscoring how technological progress is moving beyond mere convenience to prioritize user safety and well-being. With its commitment to innovation and a user-centric approach, Samsung continues to shape a smarter, more connected world — paving the way for the next transformative leap in modern living.

At CES 2025 in Las Vegas, Samsung Electronics presented its Home AI vision and redefined the meaning of home. Samsung’s booth introduced immersive future home experiences centered around the themes of Home for Efficiency, Home for Wellness, Home for Loved Ones, Home for Productivity and Home for Art — offering a comprehensive look at how AI is shaping modern living.

Samsung Newsroom explored how the company’s latest innovations are transforming everyday life with intelligent, personalized and connected solutions.

▲ The exhibition space demonstrated how SmartThings-connected devices create an intelligent ecosystem that adapts to users’ lifestyles.

Home for Efficiency

▲ The Home for Efficiency zone

The Home for Efficiency zone demonstrated how AI technology and SmartThings Energy streamline household tasks and energy management. Visitors were impressed by solutions that focused on energy saving and time management, fostering a more eco-conscious lifestyle.

▲ Jay Trofe explores the innovations on display in the Home for Efficiency zone.

“I feel like [SmartThings Energy features] will have a direct impact in helping me save money,” said Jay Trofe, an attendee from Denver, Pennsylvania. “This will help me greatly reduce my [utility bills], especially when I go away on vacation.”

▲ AI solutions presented in the Home for Efficiency zone

Samsung showcased AI-powered smart appliances designed to save time and enhance efficiency. The Bespoke AI Laundry Combo, for example, adjusts washing and drying based on fabric type while completing both tasks — eliminating the need to move the laundry across machines. Similarly, the Bespoke Jet Bot Combo AI learns users’ daily routines to autonomously clean floors and manage mopping through Bixby.¹

Home for Loved Ones

▲ The Home for Loved Ones zone

In the Home for Loved Ones zone, visitors were introduced to AI solutions that help care for family members, pets and plants. Integrated with advanced connected sensors, SmartThings can detect incidents like falls, sending emergency alerts to pre-approved connected devices such as family members’ smartphones, TVs and Family Hub refrigerators.

▲ Smart solutions for pet care were exhibited in the Home for Loved Ones zone.

This exhibition space captured visitors’ attention by showcasing comprehensive management solutions for all household members in user’s lives including pets, children and plants. Highlights included the Galaxy SmartTag2 for tracking pet activity and detecting unusual behavior, and SmartThings-enabled features that send alerts when a baby cries or monitor and adjust the temperature and light levels to support plant care.

 Home for Productivity

▲ The Home for Productivity zone

The Home for Productivity zone spotlighted tools for optimizing work and study powered by Galaxy AI. Visitors experienced the soon-to-be-released Galaxy Book5 Pro’s AI Select feature, enabling them to instantly search specific areas on the screen or extract text from images for quick and easy access to information.

Home for Art

In the Home for Art zone, visitors were greeted by famous works of art — presented by Samsung Art Store in collaboration with seven renowned art institutions including the Musée d’Orsay, Museum of Modern Art (MoMA), The Metropolitan Museum of Art (MET), Museo Nacional del Prado, Tate, Belvedere and Art Basel. This area offered a unique cultural experience to visitors while showcasing the versatility of Samsung’s cutting-edge screens.

▲ Scott Mulkey (third from left) and other attendees explore the Home for Art zone.

“This space is just breathtaking because it’s so immersive,” said Scott Mulkey, an attendee from Dallas, Texas. “You really feel like you are stepping inside the art.”

Samsung’s CES 2025 booth showcased a wide array of groundbreaking solutions under its “AI for All” vision — from energy-saving technologies to advanced care features for loved ones. Building on its commitment to advancing the intelligent home, Samsung is transforming everyday living with AI-driven innovations that prioritize safety, convenience and enjoyment to give users more time to take care of what matters most.

▲ The Home for Efficiency zone highlighted AI-powered energy-saving technologies and tailored smart home solutions.

▲ Visitors observe a demonstration of SmartThings features that support advanced safety solutions for loved ones using motion detection and activity monitoring capabilities.

▲ Samsung’s AI Energy Mode detects user movements to activate power-saving modes for TVs, with additional modes for periods of extended absences. If users are away from home for a long time, AI Energy Mode may switch air conditioners to a power-saving setting or turn off power to save energy.

▲ The Home for Art zone illustrated how the Samsung Art Store transforms TVs into digital canvases, bringing masterpieces from world-renowned museums into users’ homes.

▲ The Home for Art zone

¹ Actual implementation planned for 2025.

The Vision Highlight zone offered a comprehensive look at the future of smart living powered by Samsung’s advanced technologies such as SmartThings and Samsung Knox. Each section of Samsung’s dynamic booth demonstrated the unlimited potential of AI and IoT technologies within and beyond the home — highlighting smart solutions designed to optimize home environments, shared residential spaces, offices, commercial settings, vehicles and even marine vessels.

Watch the video below to see how Samsung’s booth brought an AI-powered future to life.

The press conference underscored Samsung’s focus on seamless connectivity between devices and a unified user experience enabled by AI. Expanding the scope of its technology outside the smart home, the company introduced innovative solutions for vehicles and marine vessels leveraging One UI and SmartThings.

Samsung further emphasized the evolving role of technology, moving beyond mere functional convenience to foster social value through AI-driven personalization and sustainable solutions.

Watch the video below for key highlights from Samsung’s CES 2025 press conference and an in-depth look at the company’s forward-thinking innovations.

Samsung Electronics today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.

Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.

The event is scheduled to begin at 2:00 p.m. local time (5:00 p.m. EST) at the Mandalay Bay Ballroom, South Convention Center, Mandalay Bay Hotel. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, will open the press conference, introducing the theme of ‘AI for All: Everyday, Everywhere.’

The press conference will be streamed live on Samsung Newsroom. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2025.

Samsung Newsroom captured some highlights from the event, which brought together developers and Samsung Electronics partners from around the world.

Exploring Samsung’s AI Roadmap at Tech Session

Tech Session at SDC24 became a platform for Samsung executives and employees to present the current state and future vision of Samsung’s AI innovations. This year, Tech Session was divided into five themes — Device AI, SmartThings, Responsible AI, Advanced Tech and Enterprise & Ecosystem. Each theme highlighted AI innovations spanning the entire product line including Galaxy AI, AI TVs and Bespoke AI appliances as well as the platforms that power these AI products. Discussions also touched on establishing a blueprint for enhanced security technologies.

Among the innovations discussed that captivated attendees were the AI capabilities of Samsung TVs, which have been refined to more accurately recognize users and contexts for optimal viewing. Also on the agenda were Bespoke AI appliances equipped with Bixby to upgrade the smart home experience. .

Additionally, the Samsung Health SDK Suite offered a glimpse into the future of digital health with its potential to transform the healthcare ecosystem.

Transforming AI-Driven Communication and Exchange at Open Stage

SDC24 featured diverse programs designed to foster communication and interaction among developers including Open Stage, where various external speakers shared their knowledge and industry expertise; a Q&A session with Tech Session speakers; and the Roundtable, discussion sessions for attendees to explore the exhibits and exchange ideas.

Developer Tiffany Janzen, the founder of TiffinTech, spoke about the future of everyday life shaped by the convergence of AI and IoT during Open Stage. Meanwhile, Q&A session attendees participated in lively discussions and shared valuable insights.

Experiencing AI-Powered Software Solutions at Tech Square

Tech Square, an exhibition space showcasing Samsung’s latest innovations, provided participants with a firsthand look at the company’s cutting-edge software and AI-based services.

Developers lined up to explore the latest AI features integrated into TVs, home appliances and more. The Generative Wallpaper feature on Samsung TVs as well as the Bespoke AI Family Hub in particular garnered a large amount of attention from developers.

Celebrating its 10^th anniversary, SmartThings evolved with AI to launch Home Insight and expand SmartThings Hub to a wider range of products.

HARMAN, a Samsung subsidiary, made an appearance at the event as well. The company introduced technology aimed at helping developers enter the automotive app market and demonstrated its Ignite platform, offering a variety of in-vehicle experiences including automotive apps.

Expanding Samsung’s Software Ecosystem With Partners

Partner companies leading software and device innovation were also present at Tech Square. The Partnership Zone provided a comprehensive overview of their devices and solutions within the SmartThings and Samsung Health ecosystem. Attendees experienced different real-life scenarios with treadmills, blood pressure monitors, smart body scales and more for an up-close look at the future of personalized healthcare at home through the seamless integration of Samsung Health and SmartThings.

Additionally, Samsung Wallet saw further advancements through collaborations with various partners, including smart key companies. For instance, the door lock functionality of SmartThings has been integrated into Samsung Wallet as a digital home key for improved convenience and usability. From mobile payment to storing digital IDs and event tickets, most of Samsung Wallet’s existing features were developed and launched in close collaboration with partner companies.

Diving Into Samsung’s Software at Code Lab

Featuring a total of 13 coding programs, Code Lab provided developers with hands-on coding experiences covering topics such as health, SmartThings, Samsung Wallet and automotive apps. After selecting their areas of interest, developers solved various software challenges under a time limit for an engaging and interactive experience.

Celebrating the tenth anniversary of Samsung Developer Conference, SDC24 welcomed approximately 3,000 developers, partners and media from around the world under the theme “AI for All — A Decade of Open Innovation and Beyond.”

Samsung Newsroom attended SDC24 to observe the possibilities of a new future powered by AI.

Personalized and Secure AI Experiences

The event commenced with a keynote address by Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. During his speech, Han unveiled a vision of delivering more personalized and secure experiences through multi-device AI technology.

“In the future, Samsung devices will recognize who is speaking and deliver a customized experience. What’s more, connected devices and sensors throughout the home will be able to recognize your location to provide another level of personalization,” he said. “As Samsung has the widest range of devices from mobile to TVs and home appliances, I believe we are best positioned to provide this customized AI experience.”

▲ Vice Chairman JH Han delivers his speech at SDC24.

Daehyun Kim, Executive Vice President and Head of Global AI Center, Samsung Research, outlined the company’s AI research direction and security technology strategy.

“We have more solutions that protect your privacy without compromising game-changing technology and experiences, for both on-device AI and cloud AI experiences,” he said. “Our generative AI for text, images and speech has come to life through work with our partners and plays a crucial role in shaping our vision for the future of AI.”

▲ EVP Daehyun Kim explains the intersection of AI and security.

AI-Driven Innovations for Smarter Experiences

Samsung is integrating AI across its portfolio to enhance customer experiences. The company announced plans to extend One UI beyond mobile devices to become the software experience for all Samsung consumer products.

“As we want more people to benefit from AI experiences, we will be expanding a selection of these Galaxy AI experiences beyond our flagship devices into our A series and continue to bring Galaxy AI to the entire Galaxy ecosystem,” said Sally Hyesoon Jeong, Executive Vice President and Head of Framework R&D, Mobile eXperience (MX) Business.

She also gave attendees a sneak peek into the forthcoming One UI 7. The beta version will be available to developers before the end of this year.

“We’re exploring a brand new UX design,” Jeong added. “One UI 7 will bring a fresh new look to the entire interface.”

▲ EVP Sally Hyesoon Jeong previews One UI 7.

“We’ve been working on new ways to integrate Bixby into our AI home to control appliances and improve experiences,” said Young Ah Lee, Vice President and Head of UX, Digital Appliances (DA) Business. “Our latest update for Bixby leverages AI technology to make your interactions with appliances as easy as talking to a friend.”

▲ VP Young Ah Lee discusses user experiences with Bespoke AI home appliances.

Moon-soo Kim, Vice President and Head of Application S/W R&D, Visual Display (VD) Business, shared how the upgraded Bixby helps users find and enjoy tailored TV content with simple voice commands. Meanwhile, Samsung AI Cast allows AI-generated materials from mobile devices to be sent directly to Samsung TVs.

“These kinds of interactions make Samsung TVs truly the best experience for AI interoperability,” he said.

▲ VP Moon-soo Kim highlights the new features of Samsung’s AI TVs.

In January of this year, Samsung launched Samsung Visual eXperience Transformation (VXT) — a next-generation content management solution. Alex YW Lee, Executive Vice President and Head of Visual eXperience PM, Visual Display (VD) Business, showcased how users can create and organize B2B displays with AI and access a broad range of Pre-Integrated Repeatable Solutions from partners.

“As we look ahead to the future of VXT, we’re continuing to find new ways to partner with developer communities,” he said. “Join us in shaping this new ecosystem and producing the world’s best apps and services on VXT.”

▲ EVP Alex YW Lee emphasizes the importance of AI in the B2B space.

Platform Innovation and Responsible AI

In addition, Samsung revealed the latest SmartThings updates that rely on open collaboration and AI to offer more personalized and seamless user experiences.

“We just released Home Insight,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center. “Designed to understand the way you live, it provides timely home reports and delivers recommendations tailored to your usage patterns, preferences and even the time of year.”

▲ EVP Jaeyeon Jung introduces the newest SmartThings services.

Hobum Kwon, Vice President and Head of Platform, Samsung Research, highlighted how Tizen OS includes AI models powered by Samsung’s neural processing unit chips and offers improved connectivity with Galaxy devices.

“Tizen’s clean software architecture ensures that Tizen devices receive OS upgrades for up to seven years,” he said.

▲ VP Hobum Kwon presents the newest features of Tizen OS.

Platform innovation is propelled by advanced security technology.

“Samsung is committed to advancing AI responsibly, and we have three core AI ethics principles — fairness, transparency and accountability — that guide everything we do,” said Shin Baik, Head of Security Assurance, Device Platform Center. “We believe that automating vulnerability detection is essential to keeping pace with this evolving threat landscape. This means that we use AI technology to conduct automated security checks on new products. You’ll see this first on Tizen products, and we’ll continue rolling this capability out across Samsung’s entire product and service portfolio.”

▲ Shin Baik, Head of Security Assurance, stresses the need for responsible AI innovation.

Building Tomorrow With Developers and Partners

Throughout the presentation, attendees witnessed Samsung’s latest software technologies and developer support initiatives. Samsung will continue growing its AI ecosystem through open collaboration with developers and partners to reinforce the company’s competitive edge in the AI era.

▲ Developers and partners watch the keynote at SDC24.

Samsung Electronics today held its annual Samsung Developer Conference (SDC) at the San Jose McEnery Convention Center. Celebrating a decade of collaboration and innovation with developers, the company shared its vision for providing a more personalized and secure experience with the latest multi-device AI technology in the spirit of “AI for All.”

With about 3,000 developers, partners and media in attendance, Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics said, “We have continued our journey of innovation with our many developers and partners for the last ten years,” highlighting the importance of open collaboration to strengthen both competitiveness and mutual growth in today’s AI era.

JH shared further detail surrounding the company’s commitment to using AI technology to offer stronger security, advanced personalization, better family care experiences and new opportunities for B2B businesses. “Samsung Electronics will continue advancing AI technology to a level where AI automatically recognizes each user individually — from their voice to their location — to provide a more personalized experience,” he explained. “These efforts will create more convenient and secure multi-device experiences by leveraging Samsung’s AI-based software, platform innovation and security technology.”

In addition, the company announced that it will integrate the software experience of its major product lines — from mobile devices to TVs and home appliances — under the name One UI next year. By providing a cohesive product experience and committing to software upgrades for up to seven years, Samsung will continue to bring innovation for its customers.

To realize its AI for All vision, Samsung will also create AI for good, empowering innovators to leverage new technologies to break new ground, address societal challenges head-on and create a better world for future generations.

Samsung Reiterates AI for All Innovation

At SDC24, the company reiterated its commitment to use AI technology to open possibilities, protect personal information and enhance the daily lives of all who use it. Building on over a decade of investment into advanced intelligence technologies, Samsung shared how its commitment to AI for All is guiding the company’s research and innovation roadmap for developers and customers alike.

Inspired by the need to create AI rooted in personalization for every individual, Samsung’s AI is made for all; it’s for families who want to make managing their evening routines easier, homeowners who are getting used to new spaces, and creators and innovators exploring cutting-edge technologies for inspiration. Samsung is providing AI for All without compromising privacy by leveraging on-device AI capabilities, while continuing to offer game-changing performance through cloud and generative AI.

Samsung is also committed to developing AI to better our world, as all employees uphold the global AI ethics principles of “Fairness,” “Transparency” and “Accountability” for both developing and using AI.

The AI for All strategy will more closely integrate Galaxy AI on mobile devices to enhance productivity, creativity and communication; Bespoke AI appliances to simplify users’ daily life; AI-powered displays on Samsung smart TVs with Tizen; and cross-platform AI enhancements coming to Bixby, SmartThings and One UI 7.

A Sneak Peek at One UI 7

One UI has always been designed to bring users the most personalized, creative and productive experiences possible on mobile devices. Samsung previewed a sneak peek of One UI 7 at SDC24, highlighting its new UX focused on simple, impactful and emotive design alongside more ways to seamlessly integrate Galaxy AI features into daily activities. One UI 7 beta will be available to developers before the end of this year.

The AI Home Comes to Life

Samsung’s Bespoke AI appliances are bringing better experiences to the entire household, from the kitchen to the living room. With AI Vision Inside¹ in the refrigerator with AI Family Hub or AI-applied features like AI Floor Detect in the Bespoke Jet Bot Combo AI, Samsung’s smart home appliances leverage the best of AI technology to make lives better, simpler and easier than ever.

That capability grows even stronger with the AI-upgraded Bixby.² Users can control their entire smart home from anywhere within earshot of a Bixby-enabled appliance. Bixby also provides accessibility benefits for users. For increased accessibility at home, it can open appliance doors with a simple call, without wake-up commands³ thanks to the Auto Open Door.

Bixby’s enhanced capabilities extend to Samsung smart TVs, as well. Users can now search for content using only descriptive details and customizing settings with multiple commands, thanks to Bixby. Inspired by a continued commitment to simplifying the lives of everyday users, the mobile remote control feature enables users to control their TV from their phone and Samsung AI Cast can send AI-generated results from mobile devices to the TV. Available from the TV home screen, users can enjoy images and content lists developed with generative AI, including an integration with ChatGPT, now on a bigger display.

Samsung is integrating AI across its visual display applications too, from AI Upscaling and AI Customization on smart TVs to offering a new Daily Board Software Development Kit (SDK) for developers to turn any smart TV screen into a one-stop-shop for daily information like weather, device health and local updates through a new partnership with Nextdoor.

Next-Generation Signage Solutions With VXT

Samsung also showcased the next generation of signage solutions with Visual Experience Transformation (VXT), its software platform and accompanying content management solution (CMS) for content production, operation and management. By using an AI-powered chatbot with the Pre-Integrated Repeatable Solution (PIRS) & Widget aNd Extension (WiNE) Framework, VXT offers efficient, streamlined signage solutions and allows developers to seamlessly integrate solutions and simplify processes on the platform.

Tizen Leverages On-Device AI for World-Class Performance

Samsung’s major OS Tizen is bringing its industry-leading experience to more devices and services, as Samsung has equipped certain AI-enabled home appliances with the AI Home,⁴ a 7-inch LCD touchscreen display.

Tizen is also getting a boost with Tizen AI services. Powered by the Samsung Neural Processing Unit (NPU) and optimized to suit Samsung products and respond to user needs, Tizen AI services will provide smarter, safer and more personalized experiences, from controlling echo and noise levels while watching TV or making video calls to analyzing users’ writing styles to improve notetaking.

Samsung’s commitment to enhancing experiences with AI is also reflected by stronger interoperability between Tizen and the Galaxy ecosystem. Multi-Control, which enables users to navigate and control both their smartphone and tablet using the same Bluetooth tools including mice and keyboards, will extend to smart monitors and TVs with Tizen.

Samsung has developed Tizen based on RISC-V⁵ for developers, and a new SDK for Tizen applications designed with RISC-V will be available in 2026.

Tizen also supports the latest version of Flutter, the cross-platform development framework, and will continue providing extension tools for app developers for a greater level of debugging and profiling.

SmartThings Takes New Leap Forward With AI and Expands to Health Experience

Over the past decade, Samsung SmartThings has grown into one of the largest connected platforms with more than 350 million subscribers and over 340 “Works with SmartThings” (WWST) partners.

Samsung is using advanced AI technology to unlock higher-level SmartThings experiences and explore a wider range of partnerships. SmartThings will play a key role as the groundbreaking technology that sets the company’s products and services apart.

One of the major updates coming to SmartThings this month is Home Insight,⁶ which analyzes user data, usage patterns, device history and home stats collected in real time to offer a better home experience. It also recommends features to optimize the home, such as powering off idle devices while away during a specific time of day or season. Plus, the Galaxy Tab S10 is equipped with the Home Insight Widget, so it can be conveniently used as a home dashboard to monitor and control the house.

Samsung also introduced its plan to have all its products with screens run the SmartThings Hub. This will make Samsung devices better at working together to take care of the home, and even includes connectivity with partner devices. The plan includes adding Edge AI⁷ technology based on the SmartThings Hub, which embeds AI capabilities in the home’s connected devices, contributing to the vision of a truly AI-enhanced home.

In the spirit of open collaboration and innovation, Samsung shared the details of its latest SmartThings partnerships. This included a new partnership with various smart key developers, including Schlage⁸ and Aqara,⁹ which will add the SmartThings Door Lock function to the Digital Home Key inside Samsung Wallet in 2025.

Sustainability was also highlighted, particularly a partnership between SmartThings and Kohler.¹⁰ Kohler’s Chief Sustainable Living Officer (U.S.) Laura Kohler joined Jaeyeon Jung, Executive Vice President and Head of SmartThings, onstage to share how the new integration will help users monitor and reduce water usage with smart showerheads and faucets.

Tobin Richardson, Head of the Connectivity Standards Alliance (CSA), virtually announced that Samsung SmartThings was the first service to adopt the Matter¹¹ 1.3 standard, playing a crucial role in the continued support and expansion of the Matter ecosystem.

Samsung also introduced a closer integration between SmartThings and Samsung Health. Girish Naganathan, CTO of the continuous glucose monitoring system (CGM) company Dexcom,¹² joined Samsung onstage to discuss the companies’ shared vision of more personalized, convenient health management at home, for both users and their loved ones.

Security as the Foundation for the AI Era

Finally, Samsung continued to highlight its commitment to robust security and privacy standards. With Samsung Knox, the company is continuing to invest in strengthening its security governance to ensure that the latest AI experiences never require the sacrificing of personal data. The blockchain-based, multi-device security solution Knox Matrix will expand from mobile devices to TVs and home appliances to further enhance security across multi-device experiences.

Samsung also highlighted the expansion of Passkey, which will come to Tizen beginning with 2025 TV models, the refrigerator with AI Family Hub and home appliances with AI Home. Passkey will bring greater convenience and security to users, while also supporting web browser-based logins through mobile QR code scanning.

Each of these features has a major role to play in keeping users more secure, developers supported, and devices offering the latest and greatest AI-powered innovations to make the most of our new AI era.

Samsung invites developers, creators and partners, among others, to join in its commitment to open innovation and better experiences enabled by connectivity. For additional information about SDC24, please visit developer.samsung.com/sdc.

¹ As of March 2024, AI Vision Inside can recognize up to 33 food items, such as fresh fruits and vegetables. If a food item is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
² The update is available for appliances launched in 2024 including the Bespoke 4-Door French Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.
³ The feature is currently available on select refrigerators and washing machines.
⁴ Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry and Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
⁵ RISC-V is an abbreviation of “Reduced Instruction Set Computer,” which is a combination of CPU commands that enable faster and more efficient processing of complicated operations.
⁶ Summary and suggestion features are currently available only in the US and Korea and will gradually expand to other regions as of `24.10. Supported devices are Galaxy smartphones, tablets and Samsung smart TVs with plans for further expansion.
⁷ Edge AI is a technology that processes data with high-performance devices at home without going through the cloud. It enables faster data processing speed and more powerful security.
⁸ https://www.schlage.com/en/home.html
⁹ https://www.aqara.com/en/
¹⁰ https://www.kohler.com/en
¹¹ Matter: Connectivity standard recognized by CSA (Connectivity Standards Alliance) to improve interoperability between devices.
¹² https://www.dexcom.com/

IFA 2024 — Europe’s largest consumer electronics trade show held in Berlin, Germany — opened on September 6 with Samsung Electronics showcasing an impressive array of AI-powered products and services under its vision of “AI for All.”

Samsung Newsroom visited the company’s dynamic booth at IFA 2024 to see what innovative technologies captivated attendees.

▲ (Left) Samsung’s exhibit is located in CityCube Berlin in Messe Berlin. (Right) Crowds gathered at Samsung’s IFA 2024 booth.

Leading the Way to a Safer, More Sustainable Future

Upon entering the exhibit, visitors were welcomed by a range of SmartThings solutions — organized into key themes such as Security, Sustainability, Easy Connectivity and Control, Safety and Health as well as B2B Solutions. Each area highlighted SmartThings’ AI capabilities, illustrating how these innovations integrate into everyday life and reflect Samsung’s commitment to building a safer and more sustainable future.

▲ Calm Onboarding helps to manage the entire product journey, from registration to actual use and product maintenance. Meanwhile, Map View allows users to monitor devices in living spaces at a glance.

▲ SmartThings can adjust home appliances to create optimal sleep conditions when the Galaxy Ring determines the user is sleeping.

▲ The B2B-specific SmartThings Pro streamlines operations in residential or commercial spaces by connecting and managing lighting, temperature and humidity controls, cameras, home appliances and other IoT devices.

Personalizing Daily Life Through Bespoke AI Home Appliances

In the Bespoke AI space, guests witnessed the remarkable evolution of Samsung’s home appliances — now more intuitive and customized for spaces around the home. Notably, Samsung unveiled an upgraded version of the smart AI voice assistant Bixby alongside other state-of-the-art technologies that deliver tailored services based on the user’s voice and location.

▲ The 7-inch AI Home on Anyplace Induction helps users see and control their home appliances.

▲ The Bespoke AI Family Hub refrigerator uses AI for image recognition, recipe suggestions and more.

▲ The Bespoke AI Laundry Combo^TM received an A-grade energy efficiency class rating for its washing and drying capabilities.

▲ The Energy Leadership Zone explains to energy-conscious European consumers how Samsung’s AI home appliances and services reduce energy consumption.

Unlocking Next-Level Viewing Experiences

The AI TV space introduced visitors to the newest trends in AI TVs and other technologies that can be implemented around the home. The Transparent MICRO LED impressed with its crystal-clear image quality and high transparency, and the AI home companion Ballie drew attention as well.

▲ The Transparent MICRO LED stands out from other similar displays with its ultra-transparent and bezel-less design.

▲ Ballie offers personalized experiences by playing music or controlling various IoT devices.

▲ Visitors enjoy games on (left) the 49-inch Odyssey OLED G9 and (right) Samsung Gaming Hub on a Samsung AI TV.

▲ (Left) The Music Frame and (right) the 2024 version of The Premiere are displayed at IFA 2024.

Creating a Smarter Mobile Future With Galaxy AI

Finally, guests experienced the latest AI features across the Galaxy lineup in the Galaxy AI Ecosystem space. Showcasing a truly integrated experience, various devices from the Galaxy product family were on display — including the Galaxy Z series, Galaxy Watch, Galaxy Ring, Galaxy Buds and Galaxy Book.

Visitors expressed keen interest in the new levels of connectivity between devices, with some commenting that the practical features are exactly what they’ve been waiting for.

▲ Interpreter allows users to take advantage of both the main screen and cover screen when having a conversation in different languages.

▲ The Galaxy Watch and Galaxy Ring can track users’ health.

▲ The Galaxy Book5 Pro 360 was unveiled at IFA 2024.

The press conference underscored Samsung’s commitment to democratizing AI as well as the transformative power of Galaxy AI, with notable figures from Samsung and partner companies outlining how Samsung’s AI advancements are reshaping user experiences and contributing to a more sustainable and inclusive world. Below are visual assets from Samsung Electronics’ press conference at IFA 2024.

▲ Samsung reinforced its ‘AI for All’ vision at its press conference at IFA 2024

AI for All: Like Sprinkling Magic Dust Into Everyday Life

▲ Benjamin Braun, Chief Marketing Officer of Samsung Europe, opened the event by honoring IFA’s rich 100-year history. As part of the presentation, he showed a simulated video of what Albert Einstein’s IFA 1930 keynote would look like using the power of Samsung’s different AI technologies, such as AI Upscaling, AI Active Voice Amplifier and Galaxy AI.

▲ “This year [Samsung] aims to have 200 million AI-enabled devices,” said Benjamin Braun, Chief Marketing Officer of Samsung Europe. *separate images available below

AI Meets World: More Inclusive and Sustainable

▲ Citing Samsung’s first Mobile AI Report, Dr. Chris Brauer, Chief Innovation Officer (CIO) at AI strategy, solutions and research firm Symmetry, said that “frequent mobile AI users are about 1.4 times more likely to report a high quality of life compared to those who rarely use it.”

▲ “AI Energy Mode in SmartThings Energy can save up to 70% of energy consumption in [Samsung] washing machines by using Ecobubble and AI Wash technologies,” said Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung Electronics. *separate images available below

AI Meets You: More Productivity, Simplicity and Enjoyment

▲ “Intel and Samsung have worked together for over 20 years,” said David Feng from Intel. “By combining the power of the newest Core Ultra processors with Samsung’s mobile leadership and our joint belief in an open ecosystem, the Galaxy Book5 Pro 360 unlocks the next level of cross-device AI experiences.” *separate images available below

▲ “[The Galaxy Book4 Edge powered by Snapdragon X Elite] is built for AI, putting the world of intelligence at the heart of your PC,” said Nitin Kumar from Qualcomm. *separate images available below

▲ (Left) “[Our SmartThings ecosystem] can connect thousands of Samsung and non-Samsung devices and has over 350 million subscribers globally,” said Deborah Honig, VP of One Samsung at Samsung UK. “Now at IFA, we are introducing SmartThings Pro for the first time. A new platform to help businesses easily manage their connected devices and energy usage.” (Right) “The only thing it doesn’t do is prepare the food for you,” Deborah Honig, VP of One Samsung at Samsung UK joked about the Samsung Food app. *separate images available below

▲ “Our free Samsung Health app, [is] already used by over 64 million people worldwide,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.

▲ “Samsung AI TV is set to become the hub of an AI-powered smart home system,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.

▲ Benjamin Braun, CMO of Samsung Europe, announces the Music Frame WICKED Edition.

▲ Benjamin Braun, CMO of Samsung Europe, took a selfie with the crowd using the Galaxy Z Flip6 and the gesture control on the Galaxy Ring at the company’s press conference at IFA 2024.

Further expanding the AI for All vision, the conference included chapters “AI Meets the World” and “AI Meets You” where speakers from across the company and its partners demonstrated the critical role AI plays in improving users’ quality of life, equipping them with tools they can use to enrich their lives.

“Since our presentation at IFA last year, discussions around AI and its role in our lives have grown significantly,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At Samsung, we are proud to make AI more accessible and understandable, showing how it can simplify life rather than complicate it. We believe AI should act like multiple pairs of helping hands, meeting you needs and the world beyond them. Our AI-enabled products allow people more time to focus on the things they care about.”

▲ Benjamin Braun, Chief Marketing Officer, Samsung Europe, speaking about AI For All at Samsung’s IFA 2024 presentation, where the company unveils its latest innovations and celebrates the possibilities AI can create for everyone.

AI For All

Samsung’s AI for All spans a wide range of its AI enabled products, from mobile devices, home appliances and home entertainment systems. By the end of 2024, Samsung expects there will be 200 million Galaxy AI-enabled devices in users’ hands. Samsung understands its AI features need to adapt to how consumers want to live — as well as supporting the needs of the earth.

Central to this is the expanding SmartThings ecosystem, which connects over 500 million devices, offering seamless remote control of all Samsung AI-enabled products, from turning the heating on or off, managing all appliances when home or away and navigating Samsung TVs.

Never before has it been so easy for people across the world to use of the power of AI to take control of the world around them. Samsung AI enable products give this power to its users, allowing them to curate their everyday experiences. Whether striving for more sustainable living, expanding creativity or connecting with their loved ones.

However, only 15% of people said they have a full understanding of how AI can be used in their daily lives and yet 66% of us are looking for ways to create more time. This shows a clear opportunity for Samsung AI to give back to people, and why AI is for All.¹

Launching following IFA, the latest operating system upgrade, One UI 6.1.1, will make AI features from the Galaxy Z Fold6 and Z Flip6, such as Live Translate and Circle To Search, available on the Galaxy S24, Z Fold5 and Flip5.

This rollout of One UI 6.1.1 will also include brand new apps which bring more opportunity for creativity and connection. Including, Sketch to Image, which allows users to visualise their ideas through image options generated from a simple drawing and Portrait Studio which propels creativity by helping users create a more personalised avatar to use online.

▲ Deborah Honig, Chief Customer Officer and VP of One Samsung, speaking about SmartThings at Samsung’s IFA 2024 presentation, where the company unveils its latest innovations and celebrates the possibilities AI can create for everyone.

AI Meets You

Samsung believes that its AI should enhance daily life by allowing users to personalise entertainment experiences. At IFA 2024, Samsung launched the Premiere 7 and 9 Projectors, Galaxy Book5 Pro 360 and Galaxy Book4 Edge 15-inch, all designed to help users focus on what they care about and who they share it with.

The Premiere 9 and The Premiere 7 projectors, bring advanced laser technology to home entertainment, delivering exceptional 4K resolution and immersive audio on screens up to 130 inches. They include AI-powered technology, including Upscaling, which enhances content to 4K quality, and Vision Booster, which adjusts brightness and contrast for optimal viewing in various lighting conditions. Designed to transform living spaces into premium home cinemas, these projectors offer a superior viewing experience with cutting-edge technology.

▲ Stephanie Chosen, Samsung Brand and Product Marketing Manager, speaking about The Frame and The Art Store’s collaboration with Jean-Michel Basquiat at Samsung’s IFA 2024 presentation, where the company unveils its latest innovations and celebrates the possibilities AI can create for everyone.

The Galaxy Book5 Pro 360, in collaboration with Intel, combines the power of the new Intel® Core Ultra processor with Samsung’s mobile leadership to unlock the next level of cross-device AI experiences. Featuring Galaxy AI, it offers personalised productivity and seamless connectivity. With all-day battery life, users can accomplish more efficiently, while its enhanced graphics and displays provide a premium entertainment experience within Galaxy’s extensive mobile AI ecosystem.

The ultra-thin Galaxy Book4 Edge 15-inch, designed with Qualcomm, is powered by the Snapdragon® X Plus processor for exceptional performance and long battery life. It integrates advanced NPU technology for top-tier AI capabilities and combines Copilot+ PC features with Galaxy AI. This portable device enhances creativity and connectivity on a vibrant 15-inch display.

Also showcased on stage at IFA were the latest innovations in Samsung TVs. Since 2015, Tizen OS has powered hundreds of millions of smart TVs, leading the evolution of television viewing. 2024 Samsung AI TVs will receive Tizen OS upgrades for seven years considering hardware specification.² This ensures that consumers can continue to enjoy the latest innovations and enhanced connectivity across all their Samsung devices.

Samsung’s Neo QLED 8K AI screens provide an enhanced viewing experience with built-in NQ 8 AI Gen 3 processors. These processors feature 512 neural networks — eight times more than before—and, when combined with the power of AI, deliver a customised, high-quality sound and picture experience. This technology upscales on-screen content to deliver the sharpest and smoothest picture yet.

The latest developments in The Frame and Art Store were also celebrated at IFA with the announcement of several new partnerships. Along with collaborations with Finnish design house Marimekko and Jean-Michel Basquiat, Samsung introduced an exclusive collection of 12 masterpieces by Belgian surrealist René Magritte. These partnerships enable users to bring extraordinary art into their homes, adding a touch of magic to their everyday surroundings.

Samsung also announced the exciting launch of the new Samsung Music Frame in partnership with Universal Picture’s Wicked. The Music Frame wireless speaker was launched earlier this year, delivering superior sound quality that fills any space with rich, clear audio. With built-in woofers and intelligent Dolby Atmos technology inside, the Music Frame intelligently adapts to your home acoustics and brings every sound and note to life. The limited-edition Wicked Music Frame comes with two movie art images and one wonderful exclusive image (only available as part of the limited-edition Music Frame) of the beloved Glinda and Elphaba, along with character autographs and an authenticity certificate.

Samsung is creating simple user experiences through its Bespoke AI appliances,³ which now offer enhanced voice control through Bixby upgrades. The upgraded Bixby can understand multiple commands in one sentence, recall previous context⁴ to carry out continuous commands for personalised responses and provide answers to product related questions.⁵ It allows users to express their needs more naturally and easily than before.

Samsung also opens up greater control and accessibility benefits for users. For example, Samsung developed and applied an Auto Open Door feature on some washing machine and refrigerator models so users can open doors with a light touch. A recent update allows people to open the door by simply saying, “Open the refrigerator door”, even without wake-up commands like “Hi Bixby”.

AI Meets World

Samsung believes that AI is a force for good and one which has a critical role to play in allowing us all to take better care of the planet and each other.

Samsung has continued its mission to become Net Zero by 2050, with 93% of its DX Division operations running on to Renewable Energy sources.⁶

Within its products, Samsung continues to prioritise energy efficiency and is passionate about using AI to make this possible. Whether that’s AI inside appliances such as its refrigerators and washing machines or using AI to unlock the potential of its SmartThings Eco System to save more energy.

Samsung’s AI Hybrid refrigerators have been built with energy saving front of mind. By combining two power sources, a compressor and Peltier cooling technology, the fridge intelligently responds when more energy than usual is being used. For example, if the fridge door is left open for longer, the Peltier technology works as an extra cooling source to improve overall energy efficiency.

On stage at IFA, Samsung revealed that the Bespoke AI Laundry Combo is now rolling out across Europe. The All-in-One washer and dryer combo is a single space efficient appliance that finishes the wash and dry cycle in one queue. The wash cycle not only meets but surpasses the minimum energy efficiency requirements for the A-grade rating by up to 20%,⁷ and the wash and dry cycle combined also meets the A-grade rating.⁸ This impressive performance is achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures.

▲ Katharina Mayer, Samsung Head of LifeStyle Lab Europe – Digital Appliances, speaking about the Bespoke AI Laundry Combo at Samsung’s IFA 2024 presentation, where the company unveils its latest innovations and celebrates the possibilities AI can create for everyone.

The SmartThings Ecosystem remains at the core of Samsung’s ability to pioneer energy efficiency, as it can make lots of small changes to make a big difference. The AI Energy Mode in SmartThings Energy⁹ can save up to 70% of energy consumption for washing machines.^{10 11} Also with SmartThings Away Mode users never have to worry about forgetting to turn off a light or the TV when they go out. Sensors in various appliances sense when there is no-one in the room and then shut down systems to save energy.

Bespoke AI appliances can also save energy costs through Optimal Scheduling and Optimal Charging. These features delay the start of a wash cycle and charging to avoid peak hours in order to reduce energy costs when combined with smart tariffs.

For more information on the products mentioned within this release, please visit the Samsung Global Newsroom here.

The Samsung exhibition at IFA will be open from September 6 to 10 at the City Cube, Berlin.

* The content has been revised to provide more accurate information.

¹ This research was conducted between July 11th and July 19th, 2024, to gauge public sentiment towards AI across Europe. The survey sampled 11,000 adults from ten countries: the UK, Germany, France, Italy, Spain, Sweden, Finland, Norway, Denmark and Poland, with each country contributing 1,000 respondents, except the UK, which had 2,000 respondents.
² Details on supported models and features to be determined.
³ The update is available for appliances launched in 2024 including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner (sold in Korea only).
⁴ Only available when the dialog box is open.
⁵ Understanding multiple commands and Recalling previous context are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Answering product-related questions is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings.
⁶ In September 2022, Samsung announced its New Environmental Strategy which includes the company’s goals to achieve net zero Scope 1,2 emissions by 2050, maximize resource circularity to contribute to a circular economy and tackle environmental challenges through technological innovation. Samsung’s Device eXperience (DX) division aims to reach net zero Scope 1,2 emissions by 2030. The DX division achieved 93.4% renewable energy conversion as of the end of 2023 — which includes 100% renewable energy used at major global manufacturing facilities in the United States, Europe, Korea, China, Brazil, India and Vietnam.
⁷ Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).
⁸ Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.
⁹ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
¹⁰ Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://blog.smartthings.com/smartthings-energy/how-to-reduce-your-carbon-footprint-with-smartthings-energy/
¹¹ Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

In honor of Global Accessibility Awareness Day on May 16, Samsung Newsroom has outlined the accessibility features of Bespoke AI appliances that allow easy and convenient use for all.

Designed With Mobility in Mind

Both Samsung’s Bespoke 4-Door Flex Refrigerator with AI Family Hub and Bespoke AI Laundry Combo feature Auto Open Door — a function that helps users open the doors of these appliances. Refrigerator doors will open with a light touch, and laundry machine doors will open when turned on or when a cycle is complete. This function makes appliance use much easier for people who may struggle with opening doors such as the elderly or those in wheelchairs.

▲ Bespoke AI Laundry Combo with Auto Open Door

Full Control Through Audio and Voice

Bixby’s¹ voice command feature allows users to control devices around the home using only their voice, relieving the burden of device operation for people with low vision. Through voice commands, Bespoke WindFree Air Conditioner stand models can control other home appliances — such as refrigerators and washing machines — once connected to SmartThings.

Devices that offer Voice assistant audibly read user commands and the status of each appliance. Included on select Samsung air conditioners and robot vacuum cleaners, this feature will be expanded via a software update to the Bespoke AI Laundry Combo and other products equipped with AI Home — a 7-inch LCD touchscreen panel that helps control home appliances.

Accessible sounds — available on select refrigerator models for people with low vision — provide audio feedback in a series of distinct sounds with varying scales and syllable breaks, allowing users to better navigate operation controls. Samsung is now expanding this feature to Bespoke AI refrigerators and other products, so users can easily adjust the temperature of the refrigerator and freezer compartments.

▲ A usage example of Samsung Bixby’s voice command feature

Created for All Ages

Samsung is expanding its Senior Care feature to more appliances via AI Home to enhance readability through larger fonts.

Additionally, select induction cooktops feature Child Lock — a function that disables cooktop control to prevent accidental operation by children or pets. The lock can be controlled remotely on the SmartThings app.

Samsung plans to accelerate its development of accessibility technology under the slogan “AI for All” so that convenience in daily life can be enjoyed by everyone.

※ Availability of the features and functions mentioned above may vary by country and region, for applicable models only.

※ When connecting to the SmartThings is required: Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

¹ Bixby recognizes select languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and an internet connection (Wi-Fi or data network) are required.

The company spotlighted how its visual displays, home appliances and mobile devices streamline daily lives through interactive displays and demonstrations. With sustainability and convenience via SmartThings acting as a driving force for the company’s many innovations, Samsung emphasized how AI can enhance and elevate the user experience.

Check out some of the highlights from the Samsung booth at CES 2024 in the video below.

The Sustainability Zone at Samsung’s booth ushered in visitors to discover how the company is promoting resource circularity and collaboration in addition to providing various accessibility services.

Samsung Newsroom explored the zone to learn more about the company’s multi-faceted commitment to tackling climate change. Read on to discover how Samsung is working toward creating a better future.

▲ The Sustainability Zone in the Samsung booth at CES 2024

The Journey Toward a Sustainable Future

In 2022, Samsung announced its new environmental strategy in response to climate change and the need for increased resource circularity. As part of this, Samsung outlined a timeline of sustainability milestones the company aims to hit over the next two decades — beginning with the announcement of its strategy to its company-wide net zero carbon emission target for 2050.

▲ The Sustainability Zone displayed Samsung’s goals for climate action and resource circularity.

Attendees viewed in-depth explanations of how Samsung is pursuing resource circularity through encased models of the company’s eco-conscious innovations that repurpose or incorporate recycled materials.

▲ Visitors were impressed with Samsung’s innovative approach to sustainability as displayed by the r-ABS and r-PP walls.

The Sustainability Zone featured recycled plastic walls that were built using r-ABS and r-PP, materials developed by Samsung’s Circular Economy Lab. r-ABS is made using recycled Styrofoam that comes from inside Samsung product packaging while r-PP is made by recycling various by-products generated during the production of household goods.

▲ A version of the r-ABS and r-PP walls was first showcased at IFA 2023.

▲ Attendees enjoyed the interactive Circular Workshop.

The Circular Workshop provided a closer look at the entire product lifecycle of the Galaxy Book4, Neo QLED 8K and BESPOKE AI Washer. “It was so interesting to see how sustainability was implemented at every stage of the product lifecycle,” said one visitor.

SmartThings Energy, Now Even Smarter

Samsung unveiled an even more advanced version of SmartThings Energy. Through AI Energy Mode, users can comprehensively manage their energy usage and cut down on electricity bills —reducing carbon emissions in the process.

▲ Visitors learned about the functions of Samsung’s energy solution, SmartThings Energy.

▲ Visitors were eager to hear about Samsung’s recent partnership with Tesla.

To further its pursuit of the Net Zero Home, Samsung expanded upon its recent collaboration with electric vehicle brand Tesla through SmartThings Energy. Tesla’s Powerwall 3, Solar Inverter and Universal Wall Connector were showcased — which have all been seamlessly integrated into the SmartThings Energy ecosystem. In addition, attendees viewed demonstrations of how notifications from the Storm Watch feature on Tesla’s app appear on Samsung TVs.

More Accessibility for All

▲ The Sustainability Zone featured Samsung’s diverse accessibility products that aim to increase usability for everyone.

Attendees were given a glimpse at a new remote function with condensed key functionalities and more accessible design, allowing users to control their TVs with the SmartThings app on their smartphones. Other accessibility features include Live caption in call that provides real-time transcription on Galaxy devices and Audio subtitles that automatically recognize and read on-screen subtitles, making it helpful especially when watching foreign content.

Joining Hands With Startups To Tackle Environmental Challenges

The zone highlighted Samsung’s open collaborations with startups that aim to better society by developing for the future.

▲ The Sustainability Zone displayed the company’s open collaborations with startups.

Samsung supports innovative startups to address environmental challenges through C-Lab Outside, the company’s external startup acceleration program. In addition, the company has also joined hands with organizations such as Extreme Tech Challenge (XTC) — a global startup competition and ecosystem for entrepreneurs addressing global challenges.

Recognizing the need for sustainable action, Samsung hopes to inspire the larger tech community to take steps and create a better tomorrow. Learn more in the video below.

Centered on the theme “AI for All: Connectivity in the Age of AI,” Samsung’s booth highlighted the company’s unwavering commitment to industry-leading innovation and strategic work in improving lives. With the potential to enhance experiences at home, at work, and everywhere in between, Samsung’s vision for AI encompasses all aspects of daily life.

▲ View scenes from the Samsung booth on the opening day of CES

Read on for a detailed look at the five unique zones in Samsung’s CES 2024 booth, where technical excellence creates new, meaningful experiences.

▲ The Samsung booth at CES 2024 showcased the company’s innovations in the Sustainability Zone, SmartThings Zone, Screen Experience Zone, Home Experience Zone and Mobile Experience Zone.

▲ Visitors gathered at the entrance to view the company’s newly announced AI vision on The Wall, an ultra-large MICRO LED display.

Eco-Conscious Insights at the Sustainability Zone

Upon stepping into the booth, attendees were welcomed into the Sustainability Zone that provided insights into Samsung’s environmental strategy, resource circularity efforts and accessibility enhancements. Featuring a wall built from recycled materials, the zone demonstrated how sustainability shapes the company’s developmental direction. Additionally, attendees learned about partnerships with startups working to tackle environmental issues as well as SmartThings Energy — the company’s home energy service helping users live more eco-consciously.

▲ View of the Sustainability Zone

▲ Attendees observed details of Samsung’s sustainability efforts at the Circular Workshop.

Smarter Living Made Simple at the SmartThings Zone

In the SmartThings Zone, attendees interacted with Samsung’s ever-expanding home ecosystem — which currently includes 196 SmartThings-compatible devices and products from 48 partner companies. The zone featured a variety of scenarios related to different tasks and rooms in the home, allowing users to imagine how SmartThings could improve their daily lives. Topping off the engaging experience, attendees were able to enjoy a live cooking show with British food influencer Oli Paterson.

▲ View of the SmartThings Zone

▲ (From left) Visitors engaged in immersive gaming experiences. Attendees tested out a number of SmartThings-enabled capabilities including Pet Care.

Breaking the Boundaries of Entertainment at the Screen Experience Zone

Samsung welcomed visitors to learn how the company is enhancing its displays with AI technology at the Screen Experience Zone. Presenting its suite of premium TVs including the new Transparent MICRO LED, the zone transformed content viewing from a passive activity into an immersive experience. What’s more, attendees were excited to meet the newly revamped Ballie — Samsung’s AI companion robot that offers more personalized services.

▲ View of the Screen Experience Zone

▲The new Transparent MICRO LED display and Ballie robot attracted the attention of many viewers.

An AI-Powered Lifestyle at the Home Experience Zone

The Home Experience Zone invited attendees to learn how AI technology minimizes the hassle of chores and daily tasks through Samsung’s home appliances — including the Bespoke AI Laundry Combo, Bespoke 4-Door Flex Refrigerator with AI Family Hub+, and more. In this zone, attendees witnessed how smart cycles like AI OptiWash and AI Optimal Dry enhance the laundry process and how intelligent features such as AI Vision Inside manages food ingredients.

▲ View of the Home Experience Zone

▲ Visitors listened to detailed explanations of Samsung’s suite of Bespoke home appliances.

A Hyper-Connected Device Ecosystem at the Mobile Experience Zone

The Mobile Experience Zone at the end of the booth featured Samsung’s portable devices. Attendees tested the new AI capabilities, upgraded processing power, and precise touchscreen of the latest Galaxy Book4 series. Additionally, the zone illustrated the company’s partnerships with industry leaders, such as Microsoft, who are building a more connected Galaxy ecosystem.

▲ View of the Mobile Experience Zone

▲ Attendees tested out the new Galaxy Book4 series and gained insights into the hyper-connected Galaxy ecosystem.

Samsung Electronics today shared its vision for how artificial intelligence (AI) technology will enable people to experience their devices more intuitively and conveniently than ever before. Presenting these ideas at a press conference at CES® 2024, Samsung teamed up with key partners to outline the technology behind this vision and how new products and services use AI capabilities to make life easier.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened the press conference by describing how AI will enable connected technologies to improve people’s daily lives while always remaining nonintrusive and “in the background.” The strategy that he and others outlined focused on the role of AI in enhancing connected experiences that are both simple and useful. Throughout the press conference, Samsung presented a number of products and services that help achieve these aims.

“With the emergence of artificial intelligence, smarter, better experiences will redefine how we live,” Han said. “Samsung’s broad portfolio of powerful devices, along with the pursuit of open collaboration, will help bring AI and hyper-connectivity to all.”

AI-Enabled Visual Display Products and Digital Appliances Bring New Experiences to the Home

During the CES press conference, Jonathan Gabrio, Head of Connected Experience Center at Samsung Electronics America, outlined the ways in which AI technology is transforming how Visual Display products and Digital Appliances are used. For example, Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with an 8 times greater AI neural network and a two times faster NPU than its predecessor. Thanks to the NQ8 AI Gen3 processor, Samsung Neo QLED 8K automatically upscales low-resolution content to provide users with up to 8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro. The Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyzes voice and background noise by AI to optimize your TV listening experience so you can enjoy various content as if you are in the front row of a stadium or movie theater. Samsung Neo QLED 8K also features Tizen OS Home, which offers the latest apps, services, personalized content, and service recommendations to upscale your entertainment experience.

As for viewers with different needs, Samsung also provides innovative accessibility features. A sign language feature in Samsung Neo QLED can be easily controlled with gestures for the hearing impaired, and an Audio Subtitle feature turns text subtitles into spoken words in real-time for those with low vision.

Furthermore, Samsung is introducing the new The Premiere 8K, a projector that features not only a 150-inch display, but also the world’s first wireless 8K transmission for a projector. With The Premiere 8K, users will be able to enjoy a full-scale viewing experience like that of the cinema in the comfort of their own homes.

As for sound, Samsung also introduced Music Frame, a speaker with a customizable cover that integrates seamlessly into users’ homes. Via Q-Symphony, the Music Frame syncs with Samsung TVs and soundbars, bringing enriched bass and surround sound of dual built-in woofers to the home with minimal effort.

Samsung has also made major upgrades to Ballie, the rolling AI robot first introduced at CES 2020. Ballie has now evolved into your AI companion capable of interacting with other smart devices to provide customized services such as taking care of bothersome tasks or projecting images and videos on walls so that users can view key information for their daily lives such as weather or other relevant content wherever they are.

To enhance kitchen and food experiences, Samsung is unveiling the Bespoke 4-Door Flex Refrigerator with AI Family Hub+^{1 2}. This refrigerator boasts a 32-inch screen that features the new AI Vision Inside³, which uses an internal camera to recognize up to 33 different food items that are put into and taken out of the refrigerator and suggests recipes using those ingredients. Users can also set “use by dates” on the Bespoke 4-Door Flex Refrigerator with AI Family Hub screen for food items, which then allows the refrigerator to send a notification when the set date draws near. By conveniently helping to save money by reducing food waste, these AI features enable more environmentally conscious lifestyles. The Anyplace Induction range takes AI connectivity a step further, as recipes saved on Samsung Food can be shared to the cooktop’s 7-inch display so that users can easily follow along while cooking.

Samsung’s AI technology extends to appliances beyond the kitchen, as well. The new Bespoke AI Laundry Combo — an All-in-One washer and dryer — features the AI Hub⁴, which is a 7-inch LCD display that acts as an intuitive control center for managing laundry, allowing users to enjoy a simple washing and drying experience. It personalizes washing and drying by remembering users’ habits and using machine learning to suggest cycles. Meanwhile, Samsung’s upcoming vacuum and mop robot cleaner, the Bespoke Jet Bot Combo⁵, utilizes AI technology to provide a more convenient, effective cleaning experience. With AI Object Recognition upgraded from the previous robot cleaner lineup, it will be able to distinguish more objects, as well as detect stains and spaces⁶. The Bespoke Jet Bot Combo also recognizes the type of floor it encounters — along with carpet length — and adjusts its settings accordingly.

Samsung Reveals Galaxy Book4 as Company’s Most AI-Ready Laptop Series Yet

Samsung has been elevating what a PC can do and has been collaborating with Microsoft to create new, seamless connected experiences. Now, these experiences are being advanced further with new connectivity features that make the Galaxy Book4 series smoother, smarter, and more adaptable, reinforcing Samsung and Microsoft’s commitment to providing the best PC experience possible.

Using intelligent, intuitive AI capabilities, Microsoft Copilot⁷ connects the Galaxy Book4 series with Samsung Galaxy smartphone to make them work seamlessly together, so that it feels like just one device. Microsoft Copilot can find, read or summarize text messages from a user’s Galaxy smartphone and even automatically create and send messages on a user’s behalf directly from the PC. Without having to turn on the smartphone and open each individual app, the Galaxy Book4 series can access smartphone functions and information more quickly and intelligently.

The Galaxy Book4 series can now turn Samsung Galaxy smartphones’ powerful camera into a PC webcam⁸, using it for video calls on virtual conferencing apps. Users can switch freely between front and rear cameras with just a click on their PC, and it also offers a variety of features from Galaxy smartphones – including Background Blur and Auto-framing – that help focus on the speaker’s image in any environment.

Through tight, ongoing collaboration between Samsung and Microsoft, more intelligent capabilities will continue to be made possible on the Galaxy Book4 series, with the above connectivity features being available starting from March.

Plus, the Galaxy Book4 series can be paired with other Galaxy devices beyond smartphones. Tab S9 Ultra can be used as an additional PC monitor, and users can enjoy crystal-clear sound quality with reduced latency when the PC is connected with Galaxy Buds2 Pro. With all these capabilities and more, the Galaxy Book4 series is designed to deliver the best PC experience possible.

Better Connecting Users and Devices through Spatial Intelligence

Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted the exciting new ways in which AI technology is impacting the relationship between users and their devices, including Samsung’s vision for SmartThings: The more Samsung devices a customer uses, the smarter those devices become and the better they can understand and support daily life.

Spatial AI is the key to enabling this vision, by helping devices understand the living space and routines of the user, thus enabling more a personalized home management experience. SmartThings uses LiDAR⁹ on connected devices like robot vacuums to create digital floor plans so users can easily check the status and location of all their devices.  And in March, SmartThings will roll out the upgraded 3D Map View for a more detailed experience on Samsung smartphones and TVs. Furthermore, a simple QR code will allow users to add family and friends to their SmartThings ecosystem, so that every member of the household can create their own routines.

Using smart sensors and AI, SmartThings will be able to detect unusual circumstances, such as a fall, and send alerts to designated family and caregivers¹⁰.  Also, thanks to the Galaxy SmartTag2, users can track their pets’ activities and digitally store identifying information by attaching the tag to a collar or harness¹¹.

Another point EVP Jung discussed was how the Bixby voice assistant is allowing smart homes to become more dynamic with its enhanced AI capabilities. Bixby can now automatically route commands to the most appropriate devices based on an understanding of the user’s location and activities.  Key technologies like Multi Device Wakeup combined with a shared communication protocol, enable Bixby to listen to commands with all the devices in a room but then only perform the requested action on the most relevant device. So if a user is in the kitchen watching a recipe video on their Family Hub, and they can call out, “Hey, Bixby! Play music!”  At that point, music will play from the user’s smart speaker, but the recipe video will continue to play on the Family Hub, uninterrupted.

The TV, with the Samsung Daily+ service, will increasingly become a central hub for much of this smart home functionality, while also granting access to a variety of additional services. These include video calls through ConnecTime, video veterinary consultation services¹², and Workout Tracker — through which workout data can be transferred to Samsung’s smart watches. Samsung also announced the new Samsung Daily Board¹³ service, which displays useful information about users’ homes, such as the weather or a live security camera feed from a home security system without the TV even being turned on.  As is the case with SmartThings features, users can also access this information via voice command.

Bringing the Home and Car Closer Together With Home-to-Car Capabilities

Samsung also announced developments in the automotive industry, starting with a partnership with Hyundai Motor Group.  Samsung and Hyundai have signed a memorandum of understanding (MOU), which was announced ahead of CES 2024. Under the agreement, users will have access to Home-to-Car and Car-to-Home services, courtesy of SmartThings connectivity. Haeyoung Kwon, Head of Infotainment Development Center and SDV¹⁴ Execution Sub-Division at Hyundai Motor Group, delivered remarks regarding the partnership.

“Using Hyundai Motor Group’s software-defined vehicle, SmartThings will now work with Hyundai, Kia, and Genesis vehicles through the app,” Kwon said. “All of us at Hyundai Motor Group appreciate our partnership with Samsung, and we’re excited about the new features we’re bringing to your vehicles through smarter connectivity.”

Through SmartThings, users will be able to utilize voice commands to remotely perform functions in their car, such as heating it up in advance or opening and closing windows. SmartThings connectivity goes the other way, too, with users able to control home functions from their vehicle. Users will be able to automatically open and close garage doors based on the location of the car, as well as regulate home temperature. All of these actions can be carried out via voice commands.

Additionally, Samsung has further deepened the longstanding partnership with HARMAN to elevate the way users experience driving. Michelle Gattuso, Vice President of Product Management at HARMAN, discussed how the two companies are building new technologies to elevate the driving experience.

“Samsung’s leadership in consumer technology — together with HARMAN’s automotive expertise — has opened the door to game-changing experiences like HARMAN Ready Care, Ready Vision and Ready Display,” Gattuso said. “But now, the work we do with Samsung is getting even more integrated. Samsung and HARMAN are working in lockstep to bring even more impactful experiences to the entire in-cabin ecosystem.”

HARMAN’s Ready Care, which focuses on driver safety, implements deep learning neural networking techniques to monitor the driver’s movement and cognitive alertness, and can provide personalized reminders and alerts. Additionally, Ready Care can now identify whether passengers are adults or children, and adjust airbag deployment settings accordingly.

Furthermore, Ready Vision brings an intuitive display directly to windshields — courtesy of augmented reality — in drivers’ line of sight, right when they need it. For example, drivers have access to a map that updates according to routes in real time, as well as recommendations for the fastest route or where to stop for coffee. Another HARMAN product, Ready Upgrade, allows automakers to frequently update their vehicle’s hardware and software. This keeps vehicles relevant, modern and efficient for longer.

Samsung Focuses on Security and Privacy Across Devices

In this future of AI-enabled, deeply interconnected devices, Samsung recognizes that security and privacy are paramount. Shin Baik from the Mobile eXperience Security Team discussed the company’s security solutions as a foundation for the hyper-connected era.

One such solution is Samsung Knox Matrix, which now provides end-to-end encryption across many Samsung Galaxy smartphones and smart TVs. The technology will allow devices to monitor each other to identify and isolate security threats. Knox Vault, which helps keep user data safe on some of Samsung’s most popular devices, has been expanded to cover more devices connected by SmartThings, such as Samsung Neo QLED 8K TVs. Additionally, Samsung’s partnerships with major tech companies allow users to experience security and privacy in a way that is tailored to their specific needs.

Samsung Makes Strides in Responsible Materials, Energy Management, and Accessibility

Meanwhile, Inhee Chung, Vice President of the Samsung Corporate Sustainability Center, highlighted Samsung’s plans for a more circular economy. As part of these plans, Samsung increasingly incorporates recycled materials into its products — including recycled plastic sourced from discarded fishing nets in Galaxy devices¹⁵, recycled plastic in TVs, and recycled aluminum in Bespoke refrigerators¹⁶. Additionally, the company’s Certified ReNewed program — available in the U.S. and select European countries — offers affordable refurbished phones, while Galaxy Upcycling allows consumers to reuse or repurpose their old phones in creative ways. The company plans to scale up recycling and upcycling, as well.

As for the ways Samsung’s technology contributes to sustainability efforts, the company is utilizing AI to make the use of its products more energy-efficient through features like SmartThings AI Energy Mode, which automatically optimizes energy usage to help users save electricity. These features are yet another example of how AI technology will not only make lives easier, but also allow consumers to live in a way that is more environmentally and economically responsible.

Thanks to a new collaboration with Tesla, SmartThings Energy is becoming even more useful both inside and outside of the home. The collaboration has integrated SmartThings Energy with Tesla products, including electric vehicles (EVs), the Powerwall home battery, Solar Inverter and Wall Connector EV charging solution.  Another benefit is that SmartThings Energy users can take advantage of the Tesla app’s Powerwall “Storm Watch” function, which flags severe weather through SmartThings not only on the Tesla app, but also on users’ connected Samsung TVs and mobile phones. SmartThings can also help users prepare for power outages by activating AI Energy Mode to extend the usage time of backup energy stored in their Tesla Powerwalls.

Samsung is adding new features to increase device accessibility, such as digital appliances responding to hands-free gestures. Additionally, mobile devices provide auto-generated captions during calls, and TVs and displays offer a new, AI-enabled text-to-speech feature that converts subtitles into spoken audio. To further aid those with low vision, Relumino Together is a new viewing mode on Samsung TVs that enables users of all abilities to watch TV together, with or without visual adjustments. Now, everyone can enjoy home entertainment together at the same time.

¹ Product name is for North America only. Product is referred to as “Bespoke 4-Door French Door Refrigerator with Family Hub+” in other regions.
² Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcomes using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) Bixby features.
³ As of March 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is covered by hand and not recognizable, it may be listed as an unknown item. The camera cannot identify or list any food items in the fridge door bins or freezer. Detecting and identifying food items are based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
⁴ Does not mean all services available on the AI Hub are AI or generate information or outcomes using AI. The services/features that use deep learning models are limited to 1) AI Smart Dial 2) AI Opti Wash & Dry and 3) Bixby features. The learning models may be updated time to time and may yield incomplete or incorrect information.
⁵ Currently in development and subject to change.
⁶ The upgraded AI Object Recognition is expected to be available in the 2^nd half of 2024.
⁷ Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up prompts. Galaxy smartphone must be OneUI 1.0 or above. Requires the same MS account to be used both on PC and Phone. Timing of feature and availability may vary by market and device.
⁸ Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up prompts. Galaxy smartphone must be OneUI 1.0 or above. Requires the same MS account, Wi-Fi network connection to be used both on PC and Phone. Availability may vary by device.
⁹ Light Detection and Ranging (LiDAR) is an optical technology used for distance sensing.
¹⁰ SmartThings will be able to inform the designated person(s) of a possible emergency if it detects indications of a fall through partners’ presence sensors with fall detection function or the Galaxy watch. Fall detection service expected to be available within this year.
¹¹ Contact information and message shown on Lost Mode must be registered beforehand on the SmartThings application, along with user registration by email.  The SmartTag2 finder’s device must support NFC reading and be connected to the internet.
¹² Samsung Daily+ offers access to 3^rd party veterinary consultation services such as Dr. Tail.
¹³ Official name of the service was updated at launch in March 2024.
¹⁴ Software Defined Vehicle
¹⁵ Recycled plastic sourced from discarded fishing nets are incorporated into the Samsung Galaxy S22 series, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Flip4, Galaxy Z Fold4, Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Tab S9 Series, Galaxy Tab S9 FE series, Galaxy Book3 series, Galaxy Book4 series, Galaxy Buds2 Pro, Galaxy Buds FE and more.
¹⁶ Recycled Aluminum is incorporated into BESPOKE refrigerator door panels for models including RQ38B9981APG, RR40B9971APG, RR40B99C5AP/**, RW33B99*****, RW33B99C5TF/**, RZ38B98*****, and RZ38B98C5AP/**

▲ Examples of Home-to-Car and Car-to Home services to be developed

Samsung Electronics today announced a collaboration with Hyundai Motor Group to expand its SmartThings platform to support connected cars, including electric vehicles (EVs). The announcement came after the companies signed a Memorandum of Understanding (MOU) on January 3 to develop solutions for future lifestyles that fully integrate the smart home and connected cars.

The two companies will work together for the next-generation smart home to connect Samsung’s SmartThings with Hyundai and Kia’s connected cars, including EVs, to develop the “Home-to-Car” and “Car-to-Home” services as well as an integrated home energy management service.

The Home-to-Car and Car-to-Home services connect the smart home with in-vehicle infotainment systems, allowing for remote control in both directions. Through the SmartThings platform, users will be able to perform a variety of actions pertaining to their cars while at home — starting them, controlling smart air conditioning, opening and closing windows and checking their charging status. And from cars, the control of home appliances such as TVs, air conditioners and EV chargers will also be possible.

“This collaboration will enable communication from Home-to-Car and integrated home energy management services that are optimized for future lifestyles,” said Chanwoo Park, Executive Vice President at Samsung Electronics. “By connecting the SmartThings platform with vehicles, we’ll be able to significantly enhance the customer experience in both the home and the car.”

Users will be able to adjust their environments with SmartThings by simultaneously operating multiple devices — including vehicles — through routines such as “good morning routine” and “arriving home routine.” For example, when a Galaxy smartphone’s morning alarm goes off, the curtains will automatically open, and the lights and television will turn on. When users are ready to go out for work, the user’s car will adjust itself to an ideal temperature. Also, the smartphone and TV screens will display information such as the EV’s remaining battery and driving range.

“This is an opportunity to make the connected car’s Car-to-Home and Home-to-Car services more convenient in various fields,” said Haeyoung Kwon, Vice President of Hyundai and Kia’s Infotainment Development Center. “We plan to accelerate our technology development to continuously make global Hyundai and Kia customers’ journeys meaningful.”

The integrated home energy management service will allow users to monitor how much energy is consumed by the connected devices in their homes. Energy information of their EVs and chargers will also be available, enabling users to adjust the optimal time for charging their vehicles. EVs connected to the integrated home energy management service offer the possibility of automatically setting the optimal time for charging by factoring in different pricing by time of day,¹ the power demand response (DR) program,² photovoltaic (PV) and energy storage system (ESS) data,³ and time-specific carbon emissions.⁴

▲ Examples of Home-to-Car and Car-to Home services to be developed

To further strengthen Car-to-Home services, Samsung is working closely with HARMAN, a wholly-owned subsidiary of Samsung Electronics. HARMAN’s “Ready Upgrade” is a digital cockpit package product that allows hardware and software upgrades. With Ready Upgrade, users will be able to install SmartThings functions to utilize various Car-to-Home services.

¹ Higher rates are applied depending on the season and time of day.
² Incentives are provided to participating households to reduce energy consumption in response to the DR signal during peak hours, when power usage is concentrated.
³ Monitoring of electrical energy production/consumption/storage through PV/ESS.
⁴ Carbon emissions and reductions are monitored through information regarding the amount of carbon emitted when consuming 1KWh of electricity.

“We are both proud and excited to be showcasing these upgraded AI and connectivity features, which utilize the latest technology to help everyone take their food and kitchen experiences to the next level,” said Moohyung Lee, EVP and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “We are committed to letting users enjoy the many benefits of our innovative food ecosystem across a wide range of devices and features.”

AI Features That Enable Food Ideas and Intelligence

To enhance the experience in the kitchen, the 2024 Bespoke 4-Door Flex Refrigerator with AI Family Hub+ has been packed with a variety of innovative technologies. One impressive new feature is AI Vision Inside, which uses a smart internal camera that can recognize items being placed in and out of the refrigerator. Also, it is equipped with “Vision AI” technology, which can identify up to 33 different fresh food items based on a predefined set of training data comprising approximately one million food photographs.² With the food list that is available and editable on the Family Hub+ screen, users can also manually add expiration date information for items that they would like to keep track and the refrigerator sends out alerts through its 32” LCD screen for items before reaching that date.

Image of food list generated by AI Vision Inside on Family Hub+

Also, with the assistance of the Fridge Manager feature, which monitors the status of the water filter in the refrigerator and alerts when a replacement is needed, the Family Hub+ screen offers easy, one-click purchase of new water filters from Amazon.³

Appliance screen functionality does not stop there. Samsung’s new Anyplace Induction Cooktop and Slide-in Range are each equipped with a 7” LCD screen, where users can view the recipes that were selected and saved from the Family Hub+ to assist their meal preparation. The new Anyplace Induction also offers improvements in its basic cooking features such as efficient and borderless heating of pots and pans on any part of the cooktop, thanks to Samsung’s induction sheet coil technology. And with Anti-Scratch Glass applied instead of a typical ceramic glass, users won’t have to worry about scratching their induction surface when moving cookware.

What’s more, the Samsung Food application — which can now be accessed on the Family Hub+, the Anyplace Induction Cooktop and the Slide-in Range — brings several upgraded AI features. The “Personalize” feature⁴ powered by the enhanced Food AI allows users to adapt recipes to reflect their dietary requirements beyond what was previously available — vegan, fusion — to accommodate gluten-free, pescatarian, dairy-free and other diets. Meanwhile, the new “Image-to-Recipe” feature⁴ with the enhanced Vision AI now recognizes meals and multiple food items from photographs and explores dishes that can be made with those ingredients. Lastly, Tailored Meal Plan analyzes users’ information by connecting to their Samsung Health profiles⁵ to create personalized meals based on their health needs.

AI-Powered Connected Appliances and Features for an Enhanced Kitchen Every Day

With the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ as the centerpiece, the food ecosystem is all about how the AI features in these kitchen products and the Samsung Food service connect and support each other, enabling users to have a better relationship with their food throughout the day and delivering a full range of smart, connected kitchen experiences.

Samsung Food also connects with and ties in Samsung Health⁶ to benefit the lives of users. The service uses health information collected from Samsung Health to suggest healthy, appropriate recipes. After that, users can send cooking instructions for these recipes to their various kitchen appliances with just a few key presses.

Then there is Tap View,⁷ which offers enhanced convenience by allowing users to easily mirror the display of their Galaxy smartphones to the Family Hub+ screen. Furthermore, users can also enjoy videos from the YouTube application right from the refrigerator screen for more information and entertainment.

Image of kitchen with Bespoke 4-Door Flex Refrigerator with AI Family Hub+

All these advancements build toward Samsung’s greater goal of expanding its seamlessly connected, AI-based food ecosystem with the key focus of providing users with superior kitchen experiences that require less effort.

Availability

Users can visit the Samsung booth at CES® 2024 to experience the enhanced AI and connectivity of the innovative food ecosystem.

¹Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcome using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) Bixby features.
² Detecting and identifying food items are based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
³ Service provided in U.S. only.
⁴ Part of the services of Samsung Food+ paid subscription that requires a Samsung account.
⁵ Service available with user’s consent.
⁶ Will be available after Q1 2024. Applicable models only.
⁷ Will be available after Q2 2024. Applicable models only.

* Updated on January 4, 2024, to provide more detailed information.

The event is scheduled to begin at 2:00 p.m. local time (5:00 p.m. EST) at the South Pacific Ballroom, North Convention Center, Mandalay Bay Hotel. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, will open the press conference, introducing the theme of ‘AI for All: Connectivity in the Age of AI.’

The press conference will be streamed live on Samsung Newsroom. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2024.