Samsung Newsroom explores the evolution of the WindFree air conditioners and how their user-centric technology has reshaped the market.

▲ The WindFree Experience Zone at the AHR Expo, North America’s largest air-conditioning and HVAC industry trade show, in 2024

2016–2018: Introducing the World’s First WindFree Cooling

In January 2016, Samsung launched the world’s first WindFree air conditioner. Powered by patented technology, the first-generation WindFree air conditioner rapidly lowered indoor temperatures using three powerful air outlets and evenly dispersed the cool air through thousands of micro air holes when the air outlets closed to maintain a consistent and comfortable indoor temperature. This breakthrough cooling method was made possible through Samsung’s extensive R&D efforts and 11 global patents.

In 2017, Samsung expanded its WindFree lineup by introducing the first-ever wall-mounted WindFree air conditioner — building on the successful launch of the floor-standing model.

By 2018, Samsung integrated AI technology into WindFree cooling. AI Auto Cooling mode analyzed indoor and outdoor conditions along with user preferences to automatically adjust cooling, dehumidification and air purification settings for personalized comfort. Meanwhile, AI Purification mode activated air purification based on the concentration of fine dust. Furthermore, Bixby voice control enabled seamless operation of air conditioners as well as other SmartThings-connected appliances.

2019–2022: Elevating Comfort With Wide WindFree Cooling

The year 2019 marked the introduction of the second-generation WindFree air conditioner, boasting enhanced cooling performance and design. The air outlets were concealed within the front panel, creating a minimalist design that blended seamlessly with any interior. Samsung’s upgraded Wide WindFree technology delivered a richer, more powerful and evenly distributed cooling experience by improving airflow through a widened WindFree panel and over 270,000 micro air holes — more than double the previous model.

In 2020, Samsung introduced Easy Care to allow effortless cleaning and maintenance. The Easy Open Panel enabled quick disassembly without tools, while the Wash Clean feature facilitated heat exchanger cleaning for better hygiene and maintenance convenience.

By 2022, Samsung’s WindFree technology evolved beyond cooling to introduce Warm Breeze. By gently emitting air at 86-104°F (30-40°C), the feature ensured a cozy indoor environment while simultaneously purifying the air to significantly increase the versatility of WindFree air conditioners for year-round use.

2023–2024: Redefining Cooling With 3D Wide WindFree

The third-generation WindFree air conditioner, launched in 2023, represented another leap forward in design and performance. Samsung introduced a premium 3D silhouette design, crafted using advanced 3D metal press technology. This element added a new level of sophistication and texture to the exterior. Compared to the previous model, the air conditioner featured 1,500 additional micro air holes for an improved WindFree cooling experience.

In 2024, Samsung upgraded user convenience by integrating Bixby voice control into many more functions — from simple mode and temperature adjustments to complex multi-step commands and scheduling.

2025: Unlocking the Future of Air Conditioning With the WindFree Combo

▲ The WindFree Combo

This year, Samsung has once again taken its air conditioner innovation to the next level with the launch of the WindFree Combo. The new Dry Comfort feature uses a temperature and humidity sensor to calculate the temperature of the heat exchanger, precisely adjusting refrigerant flow and moderating humidity levels. What’s more, the dehumidification feature reduces energy consumption by up to 30% compared to the previous model.

The AI-driven smart features have evolved to offer personalized climate control optimized for users’ living spaces. AI algorithms learn users’ movement patterns and analyze weather conditions, indoor and outdoor temperatures and humidity to ensure ideal comfort. Moreover, the WindFree Air Conditioner now connects with Galaxy Watch and Galaxy Ring, automatically activating WindFree Wearable Good Sleep mode when it detects the user falling asleep and turning off the cooling when they wake up.¹

From enhanced cooling performance and innovative design to greater user convenience, WindFree air conditioners continue to set new standards in home climate control. As Samsung’s air-conditioning technology advances, more paradigm-shifting breakthroughs will emerge to further improve comfort in everyday living.

¹ Feature applicable from 2022 models onwards

Samsung Newsroom explored why this advanced air conditioning technology has been so well-received by global consumers.

▲ WindFree technology facilitates calmer, more comfortable sleep.

A recent Samsung survey² of 1,840 respondents from Brazil, India, Italy, Korea, Thailand and the United States revealed that 44.6% (820) favor WindFree air conditioning. More than half of these users (58%) selected “comfortable sleep” as their primary reason for choosing WindFree air conditioning. The results indicate that a growing number of consumers expect air conditioners to go beyond traditional cooling functions to offer options fit for any situation.

In addition, the survey showed that air conditioners are most used before and after bedtime. Nearly half (48%) of respondents use their air conditioners from 9 p.m. to bedtime, followed by 42% during sleep.

The advanced structure of air conditioners with WindFree technology allows airflow to be evenly distributed through 270,000 micro air holes.³ Once the room reaches a set temperature, the unit automatically switches to WindFree mode — gently cooling the space without the unpleasant sensation of cold air on skin — and creates optimal conditions for deep sleep.

“Energy savings compared to normal mode” was the second reason users preferred WindFree air conditioning. As energy savings gain interest in the face of climate change, the survey results indicate that WindFree technology addresses consumer demands for reduced electricity consumption.

In WindFree mode, electricity use is reduced by up to 77%⁴ compared to maximum cooling environments, offering substantial savings on electricity bills during peak summer months.

Additionally, respondents chose WindFree air conditioning to ensure “even cooling” (50%), “minimizing physical irritation” (48%) and utilize “AI automatic cooling” (44%).

WindFree air conditioner has received numerous international awards including top honors for the third consecutive year at the 2024 Korean Innovation Frontier Awards; the MCE Excellence Award at the 2024 Mostra Convegno Expocomfort (MCE), a leading global HVAC and refrigeration exhibition; and the Top Quality/Price award for the air conditioner category in 2022 from the German Institute for Quality and Finance (ITQF), one of Europe’s leading certification bodies.

“Since its debut in 2016, WindFree air conditioning has garnered significant appreciation from consumers around the world,” said Byoungha Song, Head of Air Solution Product Planning Group, DA Business at Samsung Electronics. “We will continue to provide innovative products that deliver personalized care to all of our users.”

¹ Internally collected data of air conditioners and system air conditioners from early July 2021 to late June 2024.
² Conducted online with multiple responses acceptable. Respondents were individuals between 20 and 59 years old who are the primary users or key decision-makers in appliance purchases from households with above-average incomes that own residential air conditioning units.
³ Specifications based on Bespoke AI WindFree Gallery models (for 81.8㎡ and 65.9㎡).
⁴ Claim is based on internal testing and may vary under actual usage conditions. Test was conducted under KS standard testing conditions (KS C 9306: Air Conditioners). Indoor conditions were 27°C / 19°C (dry bulb / wet bulb) and outdoor conditions were 35°C / 24°C (dry bulb / wet bulb). The testing model was Samsung AR07D9150HA3. Energy-saving rate is verified by Intertek, an international testing and certification organization, and may vary based on real-world usage.

▲ (From the left) Seongjin Lim, Sangwoo Lee, Jun Hwang and Hyeongkyu Cho from Samsung Electronics’ Air Solution R&D Group

▲ Cover pages of research papers recently published by members of the Air Solution Lab

#1 Use Dry Mode on Highly Humid Days

In the summer, high humidity can be more unpleasant for people than the hot weather itself. In these instances, the engineers recommend using different air conditioner modes.

“It’s good to choose the right mode based on indoor conditions,” said Jun Hwang from the Air Solution R&D Group. “Air conditioners function by sucking in hot, humid air that goes through the cold Heat Exchanger inside the indoor unit before emitting cool air to lower indoor temperatures and humidity. While the basic functionalities of Cooling and Dry modes are similar, they work in different ways depending on the result you are trying to achieve.”

This raises the question: What is the difference between Cooling and Dry modes?

Put simply, Cooling is ideal for quickly lowering the indoor air temperature whereas Dry is perfect for reducing the humidity within a space. The biggest difference lies in the compressor and air volume.

The goal of Cooling is to match the temperature set by the user. After sensing the indoor temperature, the air conditioner emits cool air and adjusts the compressor output in the outdoor unit to maintain the desired temperature with minimal energy consumption.

Similarly, Dry (Dehumidification) mode is used to lower humidity as much as possible based on the temperature set by the user. The air conditioner removes moisture without changing the temperature by sensing both the indoor temperature and relative humidity before adjusting the air volume and compressor output. For example, if the target temperature has been met but not the humidity, the device will continue to run the compressor while reducing the air volume to extract moisture without further lowering the temperature.

▲ The residential environment test lab is simulated to resemble actual homes for effective research and development on how to use air conditioners.

▲ Samsung Electronics Digital Appliances (DA) Business (2015). An Experimental Study on Dehumidifying Efficiency and Thermal Comfort Improvement for the Inverter-driven Residential Air Conditioner. The Society of Air-Conditioning and Refrigerating Engineers of Korea, p253-256.

According to a research paper, engineers confirmed that Dry Mode was approximately 2.7 times more effective at removing moisture than Cooling Mode when operating at the same temperature in an environment mimicking high humidity periods. In fact, Dry decreased the relative room humidity from 75% to 55%, and the discomfort index dipped from 73 to 70 — with participants who felt discomfort dropping from 50% to 10%.

Since temperature and weather conditions fluctuate throughout the day, it can be a hassle to manually switch between modes. To optimize the cooling experience and maintain optimal room conditions, Samsung engineers recommend using AI Auto Cooling,¹ which automatically switches to the most appropriate mode between WindFree, Fast and Normal Cooling.

“The AI Auto Cooling feature switches to the appropriate mode that suits each user’s household by analyzing usage patterns and external conditions of both indoor and outdoor units,” said Hwang.

Usage patterns are sent to the AI server each day — with regular updates occurring every three to four days — to provide users with more a more personalized cooling experience.

#2 Digital Inverter Boost Promotes Energy Efficiency

People often avoid turning on their air conditioners for long periods of time over fears of spiked electricity bills. However, thanks to the highly energy-efficient Digital Inverter Boost technology, users can enjoy pleasantly cool rooms during the hot summer months while reducing energy usage up to 73%.

To understand why energy usage surges, Sangwoo Lee from the Air Solution R&D Group explained the differences between air conditioner operating time and occupied zone. “Sometimes, people briefly turn off their air conditioners before turning them on again when it gets hot — repeating this over and over because they’re worried about raising their electricity bills,” Lee said. “However, this can actually cause the bill to increase even more.”

Samsung engineers conducted tests to measure how much energy is saved when an air conditioner is turned off and on versus when an air conditioner is operating continuously. Although results may vary depending on the size of the area and the difference between the indoor and outdoor temperatures, the engineers concluded that keeping the air conditioner on is better when leaving spaces for less than 90 minutes.

“When the air conditioner was turned on after 30 minutes, energy consumption was 5% higher compared to continuous usage. When turned on after 60 minutes, it was 2% higher. However, after more than 90 minutes, turning off the air conditioner and turning it back on later resulted in reduced energy consumption,”² said Seongjin Lim from the Air Solution R&D Group.

Lim explained that the Digital Inverter Boost helps to keep temperatures consistent while optimizing operational efficiency. “The latest air conditioners utilize the Digital Inverter Boost technology to maintain desired temperatures with less fluctuation. Frequently turning air conditioners on and off is inefficient as more energy is needed to lower the room temperature again.”

In addition, Lim recommended closing the doors of rooms that are not in use and only cooling necessary areas. “Bigger spaces have more volume, meaning more energy is required to cool them down. By closing doors and reducing the size of the area that requires cooling, users are able to save energy,” he said.

#3 Utilize WindFree Cooling Mode

Samsung air conditioners are equipped with WindFree Cooling to optimize energy efficiency and maintain cool indoor temperatures for users who find strong breezes uncomfortable.

▲ Engineers conduct various tests related to energy consumption at the residential environment testing lab

With WindFree Cooling, users can create their perfect at-home environment. “WindFree Cooling functions similarly to how a spray bottle works as it spreads air through 23,000 micro air holes,” said Hwang. “The hybrid path combines direct wind and ‘Still Air,’³ acting like the nozzle. To quickly lower the temperature, the airflow blade opens and wind is blown out. When users want to cool their rooms without a strong breeze, the direction of the wind is diverted inside the air conditioner and the blade closes — allowing cool air to be dispersed through the micro air holes on the front panel instead,”⁴ he explained.

How Cooking May Affect Air Conditioner Performance

Cooking in the summer always presents a dilemma: keeping the windows closed creates stale air but opening them allows hot, humid air to seep in. To prevent this, Samsung engineers recommend utilizing the innovative technologies of SmartThings to keep air cool and fresh.

“Oil mist is created when cooking food with a lot of grease,” said Hyeongkyu Cho from the Air Solution R&D Group. “While using an air conditioner or air purifier will remove some of the oil mist, it can get attached to the Heat Exchanger and lower performance of the machine by blocking filters and emitting unpleasant odors. In these instances, we recommend opening the windows to promote air circulation.”

Cho explained how SmartThings can help create even more pleasant home environments for users. “When cooking on an induction range connected to SmartThings, users can utilize the automated feature that switches off the air conditioner and turns on the hood for customized kitchen air care to quickly remove smoke and steam before turning on the air conditioner again.”

Broadening Consumer Understanding and Technical Research

Although it can be challenging to write a research paper, Samsung engineers highlighted the benefits of pooling their data together to find various conclusions. Hwang explained how meaningful it is to have a group of experts verify the data he produced. “If a retail catalogue’s purpose is to introduce product information in an easy and concise manner to consumers, a research paper is to explain and promote new technology in a more detailed and scholarly manner to experts,” he said.

He also emphasized the importance of research papers within the industry by saying, “research papers can highlight the specific advantages of products and technologies while strengthening a company’s credibility.”

▲ Jun Hwang explains the research results and paper-writing process.

“In the past, some consumers believed that operating air conditioners led to high electricity bills. There were many misconceptions about how Cooling and Dry modes affect energy usage,” Hwang continued. “We were able to correct these perceptions through our research papers on air conditioners with inverter technology and explain how to use air conditioners more efficiently.”

Samsung engineers remain committed to helping users better understand their air conditioners for use not only during the summer but year-round.

¹ Wi-Fi connection and a Samsung account are required. When a Wi-Fi connection is not available, the preferred mode is based on the result of data analysis.
² Source: Samsung Electronics Digital Appliances (DA) Business (2020). A Study on the Energy Saving Rate According to the Actual Use Conditions of the Residential Inverter Air Conditioner. The Society of Air-Conditioning and Refrigerating Engineers of Korea, p104-105.
³ ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “Still Air” as air currents at speeds below 0.15m/s that lack the presence of cold drafts.
⁴ Source: Samsung Electronics Digital Appliances (DA) Business (2016). An Experimental Study on Thermal Comfort Improvement for the Inverter-driven Residential Air Conditioner. The Society of Air-Conditioning and Refrigerating Engineers of Korea, p522-523.

“DVM S2’s efficient yet powerful performance exhibits how Samsung’s exclusive WindFree Cooling technology continues to advance,” said Young June Choi, Head of Air Solution Biz Group of the Digital Appliances Business at Samsung Electronics. “This AI-controlled system is Samsung’s most advanced climate control solution yet, set to bring WindFree comfort to apartment blocks, small to midsize office buildings, and commercial buildings everywhere.”

DVM S2, Samsung’s sixth-generation Digital Variable Multi air conditioner, incorporates an outdoor-installed system for enhanced flexibility and functionality. It enables connection with up to 64 Samsung indoor air conditioning units for optimal comfort without unpleasant cold drafts. Compatible with Samsung’s 1Way, 4Way, 4Way 600×600, and wall-mounted models, DVM S2 is currently available in Europe and slated to be available in China in July 2021, followed by the Middle East, North America, and select markets in Asia.

Wider Frequency Range for Better WindFree Performance

The DVM S2 features innovative technologies including a more advanced scroll compressor with Advanced Flash Injection (AFI) technology, an enlarged heat exchanger with optimized refrigerant flow, a multi-serration fan, and an enhanced power module.

The more advanced AFI motor control technology allows for a wider frequency range of 10~180Hz. The new low of 10Hz (compared to the previous model’s 14Hz) making the system more stable at low frequencies, leading to better WindFree performance for draft-free, comfortable temperature control. The new high of 180Hz ensures more powerful cooling performance.

Bigger Heat Exchanger and Multi-Serration Fan

Compared to the same capacity models in the current DVM S series, the heat transfer area of the heat exchanger in all the new models are significantly larger. The new unit’s hybrid path is designed to optimize the refrigerant flow corresponding to the airflow profile. Moreover, its unique multi-serration fan minimizes the turbulence of the air vortex, applying different serration, considering the air velocity of the edge and the inside of the blade, respectively. Moreover, the highly efficient Insulated Gate Bipolar Transistor (IGBT) reduces the loss of conducted electricity.

DVM S2’s new design is more aerodynamic and allows quieter operation, compared to previous generations. It has a more robust frame and reinforced structure with an upgraded exterior cabinet for reliability. The cooling operating range and external static pressure have been extended for flexibility in design, along with an upgrade on the emergency operation mode. Moreover, DVM S2 also features an on-device inverter check for better maintenance. Advanced technology for refrigerant sub-cooling control and installation condition analysis allowed for a smaller liquid pipe, which provides a 28% reduction in the amount of additional refrigerants used during installation compared to its predecessor.

AI Capabilities for Smarter, Faster Cooling

Thanks to its AI capabilities, DVM S2 detects indoor climate conditions to deliver optimized cooling and heating performance. AI Low Pressure Control learns the patterns of cooling operation and reaches the target temperature more rapidly, ensuring users in the room feel more at ease at the desired temperature. Meanwhile, AI High Pressure Control maintains the optimal high pressure by making adjustments based on the installed environment. AI Defrost Control provides the best timing for defrost operations, and hence offers increased comfort during heating. In addition, DVM S2’s advanced AI algorithms can detect refrigerant leaks in real-time and send alerts immediately so users can monitor and manage their units quickly without compromising comfort.

Source: South Africa Newsroom

The potential of artificial intelligence (AI) is exciting and vast, with researchers just starting to understand all the potential applications. However, one solution which users can tap into now, to experience how AI can make their lives more convenient and easier, is Samsung Electronics’ HomeCare Wizard. The unique AI-based service solution, available on Samsung’s 2018 smart home appliances, essentially enables devices to diagnose themselves for not only system errors, but to enhance efficiency and to help users use their appliances better.

To provide an example of how HomeCare Wizard works, just imagine if a refrigerator starts to provide less cooling than usual. HomeCare Wizard will immediately detect and provide an alert that something is off, as well as diagnose the cause of the problem without requiring the visit of a technician. Through analysis of usage patterns, HomeCare Wizard will also help users better maintain and utilize their appliances, like reminding them when it’s time to clean the washing machine tub or providing tips to ensure the best energy efficiency.

Let’s take a closer look at HomeCare Wizard and the intelligent benefits it is set to provide.

What is it?

HomeCare Wizard made its debut with the recent launch of Samsung’s QuickDrive washing machines, and utilizes AI learning to offer users benefits that go above and beyond the scope of similar diagnostic services. Whereas similar services’ diagnoses are typically limited to cut-and-dry system errors, HomeCare Wizard’s advanced algorithm also alerts users of less obvious factors that may be affecting their device’s efficiency, in particular non-system related errors. For instance, if the air conditioner’s breeze isn’t quite cool enough due to something like a contaminated filter, which a user can easily clean on his or her own, HomeCare Wizard can quickly diagnose such issues.

Therein lies another of the solution’s key benefits. If HomeCare Wizard determines that a particular issue does not require a service professional to be dispatched to a user’s home, it will provide simple instructions to help users solve the problem by themselves. This reduces the need for users to schedule such visits, and helps them find the solutions they need faster.

Identifying and explaining an issue’s exact source can also be difficult at times and in such cases a user will need to call a Samsung service center to get to the bottom of the problem. As HomeCare Wizard sends the device’s diagnostic data directly to the service center, the service center will be fully aware of the nature of the problem before the call is even made.

Why is it So Compelling?

More often than not, when appliances don’t behave the way users are supposed to and it is difficult to figure out why, the result is hours spent scouring the web or contacting a service center for answers. In other instances, users are forced to wait for a technician to visit their home. The promise of HomeCare Wizard, through AI, is the potential to change this paradigm as smart devices and appliances essentially diagnose, and even give solutions, themselves.

HomeCare Wizard’s technology also has the added benefit of making it easy for users to monitor energy use and usage patterns, and utilize their devices more efficiently. Users have the option to receive regular usage reports through the mobile app, which in addition to offering 24-hour troubleshooting and diagnostics, will provide customized tips based on users’ usage patterns to help them get more out of a particular appliance. This means that, for example, a washing machine with HomeCare Wizard can determine which laundry cycles are used most frequently, notify users of how often they’re doing laundry, and present them with the option to save their top three most frequently used cycles as ‘favorites’.

How Does it Work?

To provide such deep-level analysis, HomeCare Wizard compares a device’s previous operation alongside its current status in order to diagnose recurring problems.  Through the constant study and improvement of algorithms by Samsung’s Digital Appliance development team, HomeCare Wizard has been developed to analyze and study changes in sensor data at the industry’s most comprehensive levels, while the appliances are running. The more often users use their devices, the more precisely HomeCare Wizard can suggest solutions.

Where Can I Experience it?

HomeCare Wizard will be available on a wide range of products in Samsung’s 2018 smart appliance lineup, including the company’s latest washing machines, Family Hub refrigerators, air conditioners, cooking appliances, and robot vacuum cleaners.

Modern air conditioning relies on the process of evaporation to cool and humidify the air at the same time. While this concept is constantly being improved upon, its roots extend back to ancient *Egypt, where reeds were hung in windows and moistened with trickling water. When wind blew through the window, the water evaporated and helped to bring down the searing Saharan heat. Later, in ancient Rome, water from aqueducts were circulated through the walls of some homes to cool them. In medieval Persia cisterns and wind towers were used to cool buildings during the hot season.

The first air conditioner resembling the system we know today was installed in a home in the United States of America in 1914. Inventors’ understanding of scientific principles had grown in leaps and bounds between ancient Egypt and early 20th century US. The principle of evaporation remained intact, but the process was now achieved by driving air through water-cooled coils.

A little over a century after this invention, air conditioners are widely in use across the globe, in homes, businesses and cars. Most of the air conditioning systems in use today still rely on these methods.

Samsung’s new Wind-Free Cooling technology represents a revolutionary shift in the way air conditioners work to make our lives more bearable. It has been designed to optimise airflow to bring new levels of comfort to our daily climate control requirements. Samsung’s new air conditioners, which feature Wind-Free Cooling technology provides consistent temperatures without directly blasting users with air or creating unpleasant cold spots, offering value that you can feel at home and on your electric bill.

“Samsung uses its global network and innovation to create positive change for people across the world. We use design and innovation to provide people with new experiences and aspirational products such as Wind-Free technology,” says Mike van Lier, Samsung Director Consumer Electronics.

In its vision of Wind-Free Cooling technology, Samsung aimed to create an air conditioning system that does not rely on strong blasts to cool a whole room. This required new ways of thinking about how the appliance vented air and regulated the strength of its breeze. The result: an air conditioning system that maintains consistent and ideal temperatures that keep them comfortable all day and all night, while also keeping its cool with the environment through a serious cut in energy expenditure.

* Bahadori, M. N. (1978). Passive cooling systems in Iranian architecture. Scientific American, 238(2), 144-155.

Source:South Africa Newsroom

Samsung Electronics recently supplied the 360 Cassette to the Singapore Zoo and 18 Coffee Bean outlets located in Manila, the Philippines. In addition, Samsung has been supplying the 360 Cassette to Harry’s, Singapore’s famous casual restaurant chain with multiple stores, as well as pubs located in the Tanjong Pagar area, where many young patrons frequent.

“Samsung is pleased to supply the 360 Cassette to the Singapore Zoo, a landmark of Singapore, and to Coffee Bean, a globally well-known franchise coffee brand,” said Steve Lee, President and CEO of Samsung Electronics Southeast Asia & Oceania. “Going forward, we will continue to introduce and showcase a variety of innovative products and best services to the premium B2B market and consumers in Southeast Asia.”

360 Cassettes installed in restaurants located in the Tanjong Pagar area in Singapore

A New Type of Air Conditioner

The 360 Cassette is a new type of air conditioner, entirely different from conventional air-conditioners, with a circular design that harmonizes with air spaces, and horizontal airflow technology which prevents cold wind from blowing directly onto users, and instead spreads cool air evenly.

Unlike conventional air conditioners with square designs which control wind direction with the blade attached to the ventilation section, the 360 Cassette adopts a booster fan that embodies horizontal airflow without blades so that users enjoy the wind all around them rather than in direct streams, thereby making their overall environments more pleasant.

The circular design, which is inspired by natural curves, allows the 360 Cassette to harmonize with any space. Also, it enables the users to customize designs on the circular front panel to create their desired ambience, with options such as a national flag, brand logo and various colored lightings.

Optimal Energy Efficiency and Coolness

360 cassettes were supplied to 18 Coffee Bean outlets located in Manila, the Philippines

Optimizing the efficiency of heat exchange through its turbo fan and high-efficiency compressor, the 360 Cassette boasts the highest level of energy efficiency among system air conditioners which is essential to enhancing energy efficiency in shopping malls, buildings and shops where air conditioners are installed and used all day long.

Southeast Asia is one of the regions with the highest demand for air conditioners due to its warm weather all year round, and it is essential to install air conditioners not only inside buildings, but also along high traffic passages including public facilities, buildings and shopping malls. Therefore, the demand for the B2B market is much higher than other regions.

Coffee Bean stores in the Philippines had high praise for the 360 Cassette when it was installed. They found that coffee no longer gets cold as quickly and consumers enjoy a cooler and more pleasurable experience at their stores than before.

Samsung Electronics has been bringing innovative products such as the 360 Cassette to the Southeast Asian B2B air conditioner market since it entered the region in 2011. As a result, it has increased its annual revenue about 1.5 times each year, growing approximately 35% year-over-year in 2017. Samsung will continue to present more innovative products for customization to expand the premium market, especially in the B2B sector.

The latest product of a decades-long history of air conditioning innovations, Samsung’s Wind-Free Cooling technology optimizes airflow to bring new levels of comfort to home climate control.

Samsung’s new AR9500M, the first wall-mounted air conditioner to feature Wind-Free Cooling technology, follows the successful launch of a floor-standing model last year. Both appliances provide consistent temperatures without directly blasting users with air or creating unpleasant cold spots, offering value that you can feel at home and on your electric bill.

Inspired by Speakers

Developing an air conditioning system that doesn’t rely on strong blasts to cool a room was no simple task, and required Samsung to rework the way in which the appliance vented air and regulated the strength of its breeze.

Rather than simply design a conventional system, which would attempt to minimize users’ exposure to cold blasts by adjusting the breeze’s strength, Samsung’s team experimented with several innovative approaches to try to identify a more effective solution.

In the early stages of the development process, in their quest to find an efficient air dispersal method, the team examined a variety of fabrics. Having analyzed several different cloths under microscopes, they concluded that a system that featured thousands of tiny holes that were, according to their research, smaller than 1mm and spaced to achieve an aperture ratio of 40 percent would provide optimum air circulation. However, the team decided that although a fabric-based ‘micro hole’ air conditioner would be cost-efficient and relatively easy to produce, durability would inevitably be a concern.

The designers next turned their attention to other materials that would allow them to explore their hypothesis further. Though the results were promising, they had yet to fully address the issue of dew condensation, which commonly occurs in air conditioners crafted from metal or plastic whose designs don’t allow cool blasts to flow completely unobstructed.

Samsung’s breakthrough ultimately came from a rather unlikely source: speakers. Having observed that their designs, which feature ‘air holes’ much like the ones they were exploring with their research, generally facilitate continuous airflow, the team concluded that a similarly constructed, sturdy air conditioner that featured thousands of holes and allowed air to flow freely would solve the condensation issue.

The AR9500M: 21,000 Micro Holes Create ‘Still Air’

The fruit of the team’s extensive efforts is an air conditioner design that allows users to comfortably manage the strength of cold air.

To resolve the condensation concern, Samsung carefully calculated the ideal aperture ratio for the Wind-Free Cooling system’s micro-perforated panel that would reduce dew accumulation and ensure that air flowed constantly and equally in uniform ‘curtains’.

This means that when the new AR9500M is turned on, a strong breeze emits from its main outlets in curves. When placed in Wind-Free Cooling mode, it gently disperses air through the 21,000 micro holes dotting its front panel, creating a ‘still air’ environment* with a breeze so soft that it cannot be felt unless the user touches the device.

More Efficiency with Wind-Free Cooling Mode

In addition to an efficient design, Wind-Free Cooling technology features a streamlined, two-step operation that allows the air conditioners to quickly and effectively cool each corner of a room.

When activated, Fast Cooling mode first lowers the room’s temperature to reach the user’s desired setting. Wind-Free Cooling mode then maintains a still and ideal climate with no temperature fluctuation. By restricting the systems compressors to operate at minimum frequency and slowing the indoor fan to its minimum speed, Wind-Free Cooling mode cuts the device’s energy expenditure by a full 72 percent**.

When it’s time to get a good night’s sleep, users can enjoy consistent and ideal temperatures that keep them comfortable all night long, allowing them to sleep soundly and wake up fully refreshed.

* ASHRAE (the American Society of Heating, Refrigerating and Air-Conditioning Engineers) defines “still air” as air currents at speeds below 0.15m/s which lack the presence of cold drafts.

** Tested on AR07M5170HA, based on the accumulated power consumption of Fast Cooling mode vs. Wind-Free Cooling mode.

These days, businesses such as restaurants, cafes and shops are placing more and more focus on creating aesthetically consistent interiors. Samsung’s 360 Cassette, the world’s first circular-designed air conditioner, offers powerful, even airflow and boasts a design that blends seamlessly with a variety of environments, allowing proprietors to create sophisticated and beautiful interiors that resonate with customers.

Now, to make it even easier to integrate the device in a way that suits its surrounding décor, Samsung has created customizable design panels that may be applied directly to the 360 Cassette to complement each business’s individual aesthetic.

Turkey’s Zübeyde Hanım Educational Institution was the first to attach one of the stylish designs to its 360 Cassette, opting for a design panel that displayed its school symbol. Subsequent design panels have been applied in locations spanning several fields, including a suburban cafe in Korea.

A Design to Suit Every Interior

Recently, Korean café A Twosome Place customized its 360 Cassette air conditioner with an aesthetic-amplifying design panel

The 360 Cassette’s design panels allow users to customize the air conditioner’s aesthetic to match their store’s interior. To help users find the perfect pattern to suit their style, Samsung created a diverse collection of designs tailored to match any decor. Choices include a range of colors, woods and branded designs.

After applying a matte black branded design panel to his café’s 360 Cassette, A Twosome Place’s manager remarked that the design blended seamlessly with the décor and added a sense of aesthetic harmony

A Rounded Approach to Air Conditioning

Whereas traditional air conditioners may yield uncomfortable drafts and uneven airflow, the 360 Cassette’s ‘rounded’ approach allows it to provide optimum efficiency and comfort.

The 360 Cassette’s design panels allow users to customize the air conditioner’s aesthetic to match the interior

The 360 Cassette’s circular design is responsible for the comfortable atmosphere the appliance provides, preventing its breeze from directly contacting the skin and evenly distributing air without traditional air conditioners’ ‘blind spots.’ This design was made possible by discarding with the blades that traditionally control wind direction and instead inserting a Booster Fan, which guides air to provide even, horizontal airflow that feels pleasant in any spot.

By paying equal attention to function and design, the 360 Cassette offers businesses a versatile and efficient air conditioning solution that both looks and feels great.

Samsung’s full Max Heat Series line-up was developed in response to consumer demand in the US and Canada for air conditioning systems that protect users from significantly lower temperatures. The Max Heat Series provides high heating capacity with 100% efficiency down to -15℃ outside ambient temperatures. For extreme weather, the commercial DVM S Max Heat uses Flash Injection technology to power maximum heating capacity in temperatures as low as -25℃. A full-range portfolio, the Max Heat Series includes residential wall-mounted air conditioners (RACs), residential Free Joint Multi and commercial ACs (CACs), as well as full-sized commercial Digital Variable Multi ACs (DVMs).

At the AHR Expo, Samsung is also showcasing the world’s first wall-mounted Wind-Free^TM AC, the AR9500M. An update to Samsung’s best-selling floor standing model, the new AC, winner of the 2017 CES Innovation Award, gently disperses cool and still air through 21,000 micro air holes for a natural and pleasant cooling effect. After the user sets the desired temperature, the unit balances and maintains the home’s internal climate so users can experience deep and restful sleep without having to wake up to direct and uncomfortable airflows. The new ACs are also incredibly energy efficient, with Samsung studies indicating that Wind-Free ACs can cut energy use by up to 72 percent*, and also feature Smart Home technology in sync with today’s IoT era.

Also on display, Samsung’s 360 Cassette, the world’s first circular and bladeless air conditioner, eliminates cold drafts and provides even cooling and heating with 360-degree airflow. The superior modern design offers a low-profile ceiling structure and the aesthetic finishing touch of a premium interior environment to fit elegantly into North American homes.

Additionally, the DVM S ACs which feature the largest capacity of 18-ton and high efficiency are also on display. In addition to extreme heating performance with 100 percent heating output, the products have been customized for the US market with shortened 300mm ducts. Finally, the DVM S Water, which uses water to exchange heat alongside a highly efficient compressor, along with the enhanced Data Management Server (DMS) 2.5 and Lynk Hotel Management Solutions are also being exhibited.

As part of its US expansion strategy, Samsung acquired a top US air conditioner distributor, Quietside, in 2014. The partnership is expected to give Samsung another competitive edge as it continuously strives to develop innovative products and solutions through cutting-edge R&D.

Samsung Electronics’ booth at the 2017 AHR Expo is located at the North Hall(#N8117) in the Las Vegas Convention Center and will be open from January 30 through February 1.

*Testing was conducted on the AR07M5170HA, and based on the accumulated power consumption of Fast Cooling Mode vs. Wind-Free Mode. When compared to Normal Cooling Mode, Wind-Free Cooling Mode was found to consume 55% less energy.

Samsung Electronics today announced it will unveil its first ever, award-winning Wind-Free wall-mounted air conditioner at CES 2017 in Las Vegas, following the huge success of its floor-standing Wind-Free air conditioner in South Korea. The AR9500M air conditioner has integrated Samsung’s exclusive Wind-Free Cooling technology into its design – providing customers with a cooler indoor climate and optimal energy efficiency without the discomfort of direct cold airflow.

“Consumers will love the cool, efficienct air conditioning capabilities of the AR9500M in their home,” said Byung-Sam Seo, President of home appliances at Samsung Electronics. “And they will really love that they no longer have to deal with uncomfortable, cold air – as well as reduced electric bills.”

The AR9500M provides customers with the ideal condition by maintaining the comfortable room temperature, using Wind-Free Cooling to gently disperse cold air through 21,000 micro air holes. A two-step cooling system which first lowers tempertures in “Fast Cooling Mode” and then automatically switches to “Wind-Free Cooling Mode” creating “still air” once the desired temperature is reached. This approach can also reduce energy consumption by up to 72 percent compared to Fast Colling mode.

Using Samsung’s new Digital Inverter 8-Pole with POWERboost technology, the AR9500M’s motor generates fewer torque fluctuations – reducing the overall energy required and shortening the time needed for the compressor to reach its maximum speed (Hertz).

The AR9500M is also Wi-Fi-enabled so it can be controlled from anywhere through Samsung’s Smart Home app. Users can remotely regulate temperature, adjust settings, receive real time updates about performance and daily energy usage, as well as troubleshoot solutions when a repair is needed.

The AR9500M’s unique Triangle Architecture has a wider inlet which allows more air to be drawn in at once, while the optimal width and angle of the outlet, extra v-blades, and large fan – 22 percent larger than previous models – ensure air is cooled and expelled faster, farther and wider, to reach every corner of the room.

Samsung Electronics’ booth will be open at Level 1, Central Hall Booth #15006 of LVCC from January 5 through 8 for CES 2017.

* The American Society of Heating, Refrigerating, and Air-Conditioning Engineers defines “Still Air” as air currents at speeds below 0.15m/s which lacks the presence of cold drafts.

** Tested on AR07M5170HA, based on the accumulated power consumption of Fast Cooling Mode vs. Wind-Free Mode. When compared to Normal Cooling Mode, Wind-Free Cooling Mode consumes 55% less energy.

As a key figure in the industry, Samsung is committed to helping consumers achieve greater energy conservation with its sustainability-centric, eco-friendly HVAC innovations.

A Circular Design for Enhancing Performance

Utilizing inventive designs is one way Samsung is working toward enhancing efficiency.

The 360 Cassette, for example, is an innovative, bladeless system that incorporates an industry-first circular design for an even airflow and stylish aesthetic. Unlike conventional indoor units that use blade rotations to control the direction of air, the 360 Cassette integrates a Booster Fan that uses pressure to generate a complete, horizontal airflow that works to eliminate cold drafts.

Samsung’s circular air wave consistently controls the temperature of the room by providing an even distribution of air across a full 360-degree range. Bladeless flow control allows for a 39 percent increase in coverage area by delivering 100 percent of air volume, compared to traditional four-way cassette units, which can lose up to 25 percent of air volume.

Small Size, Big Efficiency

Samsung’s System Air Conditioning units like the 360 Cassette rely on outdoor units to function. But conventional outdoor units are not without their limitations, as many of them take up large amounts of space.

Because of this, inverter-type air conditioners are becoming increasingly popular, as they occupy less space and can achieve greater efficiency at lower costs when compared to traditional AC systems. Furthermore, they are integrated with a variable speed compressor that switches off once the desired temperature is reached and switches on when the temperature changes, thus providing energy savings.

The DVM S is the first air conditioning system to achieve 30HP (84kW) per unit by including a new Super Inverter Scroll Compressor with flash injection technology that improves its performance by as much as 21 percent compared with conventional products.

Samsung developers spent four years researching ways to maximize the outdoor unit’s efficiency. To minimize its size, they reduced the number of compressors from three to two. Also, they improved the efficiency of air and heat exchange by separating the pins from the heat exchanger. The resulting product weighs 29 percent less and occupies 40 percent less space.

“For mid- to large-sized buildings, the best HVAC system is one that takes up the least amount of space,” said Iloh Bae, Samsung System Air Conditioning B2B Product Manager. “Conserving space not only decreases one’s early-stage investment but also extends the lifecycle of the building, helping to secure profitability.”

The DVM Chiller, meanwhile, combines an air-cooled chiller with Inverter Variable Refrigerant Flow (VRF) in a compact unit. Because it does not require a separate cooling tower, it is capable of dramatically decreasing the required size of the installation area by 21 percent. Furthermore, basic models can be combined in different ways to extend capacity up to 320 tons.

“There are many challenges in installing System Air Conditioning in old structures,” noted Wansoo Yang, Senior Engineer of the System Air Conditioning R&D Lab. “Simply changing the outdoor unit can significantly improve efficiency. The DVM Chiller is very useful in this case, particularly for buildings that store heat.”

Similarly, the DVM S ECO is a maximum capacity side discharge VRF air conditioner engineered to deliver a single outdoor unit solution for apartment and office buildings. The innovative design of the product features a robust Inverter Scroll Compressor and corrugate fin, which improve heating performance by 20 percent and increases airflow by 10 percent compared to standard side discharge VRF units.

From utilizing inverters to incorporating specialized designs, Samsung’s innovations in HVAC engineering are set to transform the air conditioning marketplace by boosting energy efficiency, maximizing space and ensuring sustainable development.

The move comes as part of Samsung’s larger efforts to expand its air conditioning business in the European market. The company estimates that Europe is the second largest B2B air conditioning market in the world – it has shown steady growth of $3.6 billion this year, which is forecasted to increase to $4.2 billion by 2020.

Samsung’s system air conditioner business established strong momentum with several significant new products, including the innovative ceiling-mounted indoor 360 Cassette and the DVM (Digital Variable Multi air conditioner) S, both of which were showcased at the Global AC Forum in October 2015.

“Our innovative, world leading air conditioning solutions, including the 360 Cassette, with its structural beauty and innovation, have been recognized as game-changers in the system air conditioner market,” said Byung-sam Suh, Head of Digital Appliances Business at Samsung Electronics. “Our goal is to double air conditioning sales in Europe by 2020, and we are going to achieve that with specialized operations and strengthened marketing.”

SEACE will be a pioneer in specialized distribution, by providing technology support and training, and enhancing services in ways that foster an acceleration of mutual business success for SEACE’s partners in Europe.

Broadly speaking, commercial buildings make use of two types of AC systems, namely: central air-conditioning systems, which control overall indoor temperatures, and Variable Refrigerant Flow (VRF) systems, which provide temperature control for individual rooms and spaces. The former provides a type of ready-made air conditioning, while the latter offers a more adaptive, tailor-made system.

With the addition of in AC products designed for family use, central air-conditioning and VRF systems comprise the top three global AC markets.

Recently, traditional VRF systems have received a further boost in the form of an improved network, enhanced functions and a range of sensors that all create more customizable Heating, Ventilation, and Air Conditioning (HVAC) systems, while at the same time decreasing overall energy consumption.

Samsung Electronics intends to provide the air-conditioning industry with a further boost by delivering innovative products that meet the demands of global consumers, especially in the commercial sector.

“As we enter the era of the Internet of Things (IoT), the industry will begin upon a new phase of practicality whereby construction, communication and other services will merge to offer customers the best ground-up experiences,” said Charles Park, Vice President of Samsung Electronics’ Digital Appliances Business.

Park added, “Samsung has the ability to link its leading communication devices with innovative air-conditioning products, including HVAC solutions. That puts the company in a great position in terms of embracing the opportunities ahead.”

Samsung’s new 360 Cassette units operating at a duty free shop in Korea

Since October last year, Samsung has hosted a series of global roadshows, taking in 117 cities to showcase its air conditioning product range, inviting more than 9,000 B2B customers from 50 countries. Samsung met approximately 4,500 partners, winning a favorable response for its new high-end products, including the 360 Cassette unit.

“The 360 Cassette model guides air to form a complete and comprehensive, 360-degree horizontal dispersion, and preventing direct airflow onto individuals in the room. It also ensures fast, even cooling throughout interior settings,” said Park. “It has a very stylish design, so we are receiving a lot of orders from large franchisors like chains of cafés and luxury retailers.”

Conventional 4-way cassette systems, often used in coffee shops and hospitals, usually require wind deflectors to minimize cold air drafts. The 360 Cassette, on the other hand, eliminates the drawbacks of its predecessors, making a meaningful difference for indoor environments.

Although Samsung is something of a late bloomer in the AC market—one that boasts a century-long history—the company is rapidly emerging as an industry leader by applying unmatched technological innovations to its products.

At Milan’s Mostra Convegno Expocomfort 2016 (MCE), the largest HVAC exhibition in Europe, Samsung showcased its innovative AC solutions at work in real-life applications over 800 square meters of floor space—the biggest display at the expo—from March 15-18.

Samsung showcased its new AC range for four different locations—retail businesses, hotels, residential spaces and offices—as well its Smart Home solution at MCE 2016.

In addition, four of Samsung’s new air conditioning products were recognized for their excellence. Samsung’s 360 Cassette and DVM Chiller were acknowledged for their “Efficiency & Innovation Path (Percorso Efficienza & Innovazione),” while the DVM S 30HP and 8-pole Inverter (UG9AJ3090FER) were recognized in MCE’s “Beyond Class A (Oltre la Classe A)” initiative in their respective categories.

“While it has only been about a decade since Samsung started engaging in the VRF AC system business, our buyers believe that our products will be the industry trendsetters,” said Park. “This rings especially true when it comes to our 2016 products, including the 360 Cassette indoor unit and the DVM S, which has the highest capacity in its class.”

In addition, four of Samsung’s new air conditioning products were recognized for their excellence. Samsung’s 360 Cassette and DVM Chiller were acknowledged for their “Efficiency & Innovation Path (Percorso Efficienza & Innovazione),” while the DVM S 30HP and 8-pole Inverter (UG9AJ3090FER) were recognized in MCE’s “Beyond Class A (Oltre la Classe A)” initiative in their respective categories.

“While it has only been about a decade since Samsung started engaging in the VRF AC system business, our buyers believe that our products will be industry trendsetters,” said Park. “This rings especially true when it comes to our 2016 products, including the 360 Cassette indoor units and the DVM S, which has the highest capacity in its class.”

Going forward, VRF products will work in tandem with IoT technology to create intelligent AC systems that can deliver precise cooling, heating and ventilation tailored to the needs of people in individual rooms.

Through the development of its Smart Vertical Solution, an intelligent AC system, as well as general IoT-ready VRF products, Samsung remains one step ahead as it prepares to develop smart building systems in the near future.

Said Park, “We are hoping to create a growth opportunity in the global commercial AC systems market by applying industry-leading innovation to our products, and combining these with intelligent AC solutions.”

Samsung is equipping its VRF AC products with Internet connectivity features. Included are (from left): the 360 Cassette, the DVM S 30HP and the DVM S Eco.

Why Smart Buildings?

HVAC and lighting facilities generally account for about 70 percent of the total power consumption in a building. And much of that is because of the centralized HVAC systems, which can only turn on and off for the entire building. This is where Samsung’s Variable Refrigerant Flow (VRF) air-conditioning (AC) products and SVS can step in, turning conventional buildings into intelligent ones, cutting down on energy waste and making our lives more convenient.

Samsung plans on concentrating supplying VRF and SVS systems to five major types of buildings, including offices, retail shops, hotels, campus buildings and residences. Once installed, the SVS analyzes and controls the HVAC system, lights, power supply and machinery in a building to maximize energy efficiency.

The SVS also allows large coffee and fast-food franchises to remotely monitor the HVAC environment in all their independent shops, setting the temperature or turning the lights on and off at their discretion, depending on the season or opening hours of each shop. Should trouble occur in the HVAC system at any shop, the SVS can immediately detect it and allow the user to take responsive measures.

For hotels, the SVS gives guests convenient access to HVAC, lighting, and door-lock controls through the smart TV in their room. This solution also provides the hotel staff an easy way to check the empty rooms, which can save up to 30 percent on energy usage.

Making Smart Buildings a Reality

The smart building is not a concept for the distant future. Samsung has already engaged in collaborations with global hotel chains and franchises, and is conducting on-site tests and inspections to ensure its SVS system will soon be fully functional.

Samsung is also preparing to implement smart facility management for large-scale stadiums and other buildings. The company has signed a contract to supply a customizable HVAC system based on VRF technology with smart facility management for the Brussels Eurostadium, which is now under construction and is scheduled to host several matches in UEFA Euro 2020.

In addition, Samsung is looking to use IoT-based solutions to create smart super-large buildings. The company is applying smart-building solutions to the Warsaw Spire, a 220-meter-high skyscraper due to be completed in 2016. The building will be a next-generation smart building, offering occupants the latest and best conveniences while saving energy through the intelligent analysis of machinery operations and power consumption, as well as the HVAC system and lighting.

The Warsaw Spire, due to be completed in 2016.

Maximizing Synergies Within Samsung

The smart HVAC system works for organic, flexible structures that are fully networked throughout the building’s lighting and electronics—including TVs, mobile devices and computers—to form an intelligent control system. As Samsung has a comprehensive ICT business portfolio that includes HVAC solutions, TVs and digital appliances, mobile devices, network systems and semi-conductors, the company is putting maximum efforts into bringing together its diverse lineup and deep knowledge across a range of electronics to take the lead in the evolution of HVAC systems.

For example, Samsung is supplying Hospitality Management Solution (HMS), offering TV sets and HVAC solutions in a package to gain a larger presence in the hotel market—which is also one of the main targets of the SVS. Because HMS easily turns the typical hotel room into a smart one, it is gaining much popularity among global hotel chains. As Samsung is also the world leader in TV sales to hotels and in commercial displays, the potential for additional synergies with smart HVAC systems is seen in the years ahead.

An employee introduces Samsung’s Integrated Facility Controls at MCE (Mostra Convegno Expocomfort) 2016.

The Warsaw Spire is another example of Samsung bringing together the R&D capabilities of its different businesses to create an intelligent building. Samsung’s project team is developing a smart building platform which connects everything in a building with IoT technology, and the Warsaw Spire will be the first showcase embracing Samsung’s new platform.

“Conventional HVAC systems, which have lasted for several decades, will completely transform into intelligent ones through IoT technology from this year,” said Brian S. Kim, Director of Digital Appliances Business at Samsung Electronics. “Combining our innovative products and IoT capacity, Samsung will take the lead in making buildings more intelligent with a variety of tools, including the new SVS and smart building platform.”

“With the introduction of these new technologies to the AC market, we are confident that the needs of our European customers and market demands have been met, as well as the new EU regulations,” said BK Yoon, President and CEO of Consumer Electronics Business, Samsung Electronics. “At Samsung we are committed to continuously evolving our technologies to offer the best products and user experience possible to our customers.”

Samsung invites MCE 2016 attendees to receive special product briefings by its technical team at the Samsung booth (Hall 15, Stand P31 S40), the largest exhibition space covering 800m². Visitors can see the new AC range in situ in four different spaces – retail, hotel, residential and office – as well as experience the latest IoT technology demonstration in the Smart Home section, which further showcases Samsung’s digital innovation.

Samsung received recognition for four initiatives as part of MCE’s “Efficiency & Innovation Path 2016”, which recognizes the efforts made by companies in the areas of research, innovation and efficient energy use. The “Efficiency & Innovation Path (Percorso Efficienza & Innovazione)” by MCE, in collaboration with the Polytechnic University of Milan, aims to help visitors discover the most efficient and innovative products on the market.

Two out of four Samsung AC products have been recognized in MCE’s “Beyond Class A” initiative for product excellence. These are:

• Efficiency & Innovation Path : Samsung 360 Cassette & Samsung DVM Chiller
• Efficiency & Innovation Path, Beyond Class A : Samsung DVM S 30HP & Samsung 8-pole Inverter (UG9AJ3090FER)

Samsung’s new 360 Circular Cassette Design

The innovative design of the 360 Cassette unit transforms air flow. The unique and revolutionary booster fan inside the 360 Cassette guides air to form a complete horizontal flow, generating layers of chilled air. Samsung’s circular air wave consistently controls the temperature of the room by providing an even distribution of air in a full 360 direction. Bladeless flow control ensures fast and comfortable cooling without the cold draft by ensuring 100 percent of air volume compared to traditional four-way Cassette units, which can lose up to 25 percent of air volume. The resulting cooling speed is increased by 34 percent.

The 360 Cassette combines revolutionary performance with an elegant design that will blend in and enhance any setting. The unit features a stylish panel and intuitive display that allows users to change the air flow depending on preference. Users can choose from three settings including horizontal, vertical, and separate zone control air flow.

The air conditioner can be fitted within the ceiling or exposed, offering ultimate flexibility to suit the style of any room. In addition, users have the option of a wheel dial remote controller with a dedicated button for comfort cooling. Additionally the Samsung Virus Doctor kit can be added to eliminate dust, airborne contaminants, allergens, bacteria and viruses.

The next generation of high-performance VRF: Samsung DVM S 30HP

Samsung boosts efficiencies and performance capabilities of air conditioners with the new DVM – the Digital Variable Multi air conditioner. The DVM S 30HP combines the DVM S with cutting-edge innovation for enhanced performance, efficiency and reliability.

The new Samsung DVM S 30HP features a number of revolutionary factors to boost performance, including a new Super Inverter Scroll Compressor with flash injection technology and an optimized bypass valve location, which increases heating capacity by 29 percent compared to conventional VRF unit.

The further addition of a hybrid heat exchanger increases the heat exchange area while an optimized refrigerant control delivers greater efficiency (10 percent) and a new oval-shaped diffuser application improves the airflow path and increases the airflow rate by 17 percent.

The Samsung DVM S 30HP also has an innovative leak detection system. When a leak is detected, the system automatically begins an active pump down process to collect the refrigerant and close all valves to isolate it within the unit.

The DVM S Eco 14HP: Samsung’s new side discharge VRF unit

The DVM S Eco 14HP is a new side discharge VRF air conditioner engineered to deliver a single outdoor unit solution for apartment and office buildings.

The improved performance of the Samsung DVM S Eco 14HP ensures it meets the growing need for a specialized single outdoor unit to reduce the cost of previous multiple loading and sub-duct installation in multi-room buildings.

The innovative design of the DVM S Eco 14HP features a robust Inverter Scroll Compressor and corrugate fin, which improves heating performance by 20 percent and increases air flow by 10 percent compared to standard side discharge VRF units.

The increased horse power of the DVM S Eco (maximum 14HP) enables a single outdoor unit to manage the air conditioning of an apartment or an office building, in place of multiple costly units. All areas of the building can be covered as the new unit also provides an extended piping length of up to 160 meters and an installation height of up to 50 meters. The width of the new DVM S Eco 14HP is less than one meter (940mm), maximizing capacity with a better use of space, while the four-way piping enables convenient installation.

Samsung’s cutting-edge energy efficient DVM Chiller

The new DVM Chiller is a powerful system that combines an air-cooled chiller with Variable Refrigerant Flow (VRF) in a compact unit.

Responding to the growing demand for water-source HVAC following the tightening of EU regulations on F-gas levels, Samsung has engineered an air-cooled chiller that offers greater energy efficiency and ease of use in an innovative compact design.

By reducing the system refrigerant levels significantly more than a conventional chiller, the Samsung DVM Chiller not only complies with current refrigerant quota levels but also adheres to the further upcoming reduction in levels (35 percent in 2018).

In the revolutionary DVM Chiller, Samsung has embedded the world-class BLDC Inverter Scroll Compressor with Flash Injection technology, ensuring more than 75 percent of heating capacity at -20°C ambient temperature and greater energy efficiency. The Chiller enables users to reduce annual utility costs by 36 percent to 50 percent compared to conventional chillers.

The Samsung DVM Chiller also delivers powerful heating performance while providing cold water through thermal ice storage with an in-built pressure and temperature sensor, which prevents device breakdown from freeze-bursts.

Samsung Air Conditioner 8-pole Motor

The new Samsung Air Conditioner series is engineered to consume less power and produce exceptional cooling comfort. Equipped with an advanced technology in the form of 8-pole motor – the world’s first – in its Digital Inverter Compressor, the Samsung Air Conditioner series ensures faster cooling performance of up to 43% while using up to 68%* less energy as compared to conventional air conditioners.

*Based on Samsung internal testing

HC Hong, President and CEO, Southwest Asia, Samsung Electronics, speaks at Forum 2016 in Kuala Lumpur, Malaysia.

Samsung Electronics  showcased a range of smart and category re-defining product portfolio, from smartphones to visual and digital appliances at Samsung Southwest Asia Forum 2016 in Kuala Lumpur.

Samsung Forum, an annual event, provides exciting opportunities to exchange information, meet the leaders who are driving Samsung India’s growth, and experience the latest innovations in the industry.

“Samsung is committed to providing progressive and meaningful innovation that makes everyday living better for our discerning consumers,” said Mr. HC Hong, President and CEO, Southwest Asia, Samsung Electronics. Our focus for the year 2016 is to bring path-breaking technologies, innovative products, best-in-industry designs and products that set benchmarks in their respective categories.”

“While ‘Make for India’ will continue to be a strong focus area for Samsung Southwest Asia, we will be introducing path breaking innovations across our various categories of products through the year. Our goal is to augment consumer experience while also fortifying our leadership position in the Indian market,” he said.

With 2 manufacturing plants and 4 R&D facilities that employ close to 45,000 people, Southwest Asia is one of the biggest R&D hubs and a key region for Samsung. In the course of 2015, Southwest Asia has seen the launch of some of the most iconic products – from the flagship Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+ and Galaxy Note5 in the Smartphone segment to the SUHD TVs in consumer electronics. India also witnessed the global unveiling of the Tizen powered Samsung Z1 and Samsung Z3 smartphones.

Samsung Electronics is committed to ‘Make for India’, its regional initiative for product innovation. Through its broad customer centric product range, Samsung continues to bring consumers seamless navigation, intuitive control and smart solutions into the home and workplace.

Continuing to bring products that shape the future of human-gadget interactions; and usher in the next, Samsung Electronics showcased a number of products at the Forum 2016.

Smartphones: A New Galaxy A Series with Premium Design and Improved Feature

Samsung India today announced the launch of the 2016 edition of the highly successful Galaxy A smartphones showcasing a perfect blend of unmatched style and latest features.

Manu Sharma, Director of IT & Mobile Communications (IM) Marketing, Southwest Asia, Samsung Electronics, shows off the Galaxy A5 and Galaxy A7 at Forum 2016 in Kuala Lumpur, Malaysia.

With sophisticated glass and metal design, an advanced camera, finger print sensor, improved processor, LTE CAT 6, and long-lasting battery; the Galaxy A7 (2016) and Galaxy A5 (2016) are  designed keeping in mind the young consumers who wish to express their individuality.  The seamless combination of glass and metal gives the smartphones a luxurious and stylish look and feel that adds to the consumer’s style quotient.

Samsung Galaxy A7

Visual Devices

Samsung India unveiled its spectacular new line of SUHD TVs which offer unparalleled picture quality with Quantum dot display, state of the art design with the world’s first bezel-less curved design and a new easy and integrated Smart TV experience powered by Tizen OS, ushering in a new decade of global TV leadership

Rajeev Bhutani, Vice President of Consumer Electronics (CE) Marketing, Southwest Asia, Samsung Electronics, talking about the latest SUHD TVs at Forum 2016 in Kuala Lumpur, Malaysia.

Samsung’s 2016 SUHD TVs offer its viewers an unparalleled viewing experience with the revolutionary Quantum dot display technology. It is the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most life-like colours ever offered by Samsung. This year, all of Samsung’s SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit brightness for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth’s eye enables it to see better at night.

Samsung’s 2016 SUHD TV

Pioneers of the Curved TV technology, Samsung has now introduced the world’s first ever bezel-less curved design in the KS9000 SUHD TV. With no bezel that normally functions as the border, the viewer’s attention will now be completely focused on the captivating content on the screen. In keeping with this design ethos, Samsung has sought to eliminate all unnecessary elements, even removing screws from the rear of the TV, to create an elegant product that is beautiful from every angle. The 360 design will offer an unparalleled viewing experience to consumers.

The 2016 range of Smart TVs have been built on the Tizen operating system (OS) allowing consumers to access their favorite content and services, from movies to games to apps, all in one place. The Samsung Smart TV will automatically recognize the type of Home theatre system or ame console connected to the TV. This allows users to control all of the external devices with the Smart Control remote eliminating the need to juggle multiple remote controls. Also, various streaming and downloadable games will be available on the 2016 Smart TVs from Global as well as Indian content providers which will allow consumer to have a realistic gaming experience on the large screen.

Digital Appliances

The revolutionary Samsung Smart Convertible 5-in-1 Refrigerator is powered by Twin Cooling Plus technology – applied to premium side-by-side refrigerators – that enables consumers to be flexible with cooling storage depending on their needs. First in the refrigerator category, the fridge and freezer compartment has its own cooling system allowing the refrigerator to be flexible depending on the consumer’s needs offering five different modes: Normal, Extra Shopping, Vacation, Seasonal, and Home Alone Mode. The five (5) conversion modes deliver the required flexibility while saving energy depending on the consumer needs.

Samsung India also launched India’s first Digital Inverter Compressor and smart connect inverter in Direct Cool Single Door range. Smart Digital Inverter series is a blend of freshness, energy efficiency, cooling and durability. It consumes less power and provides uninterrupted cooling and freshness during power cuts by connecting with the home inverter.

The compressor enhances the cooling performance by controlling the inside temperature and generates very less noise level as compared to conventional refrigerators.

The new Samsung Air Conditioner series is engineered to consume less power and produce exceptional cooling comfort. For increased durability, the outdoor unit’s DuraFin is more corrosion resistance as compared to conventional condenser. An in-built stabilizer feature can handle voltage fluctuations from 146V to 290V without an external stabilizer.

Equipped with advanced World’s first new 8-pole motor in its Digital Inverter Compressor, it ensures faster cooling performance of up to 43% while using up to 68% less energy as compared to conventional air conditioners.

Samsung’s range of washing machines now comes with the much needed practical solutions for easier laundry experience. With the new Samsung Add Wash front-load washer, consumers can now add items or extra detergent and fabric softener – during wash cycle leveraging the additional Add Door located on the upper part of the main washer door.  In terms of top loaders, the 9KG & 11KG ActivWash+ with built-in sink and dedicated Water Jet for convenient pre-treatment of laundry, incorporates a magic dispenser that lets you wash with less worry about residual detergent. It is specially designed to create a powerful water vortex that dissolves both liquid and powder detergent and spreads it evenly before you start washing.

Also introduced is the MW7000K Hot Blast Smart Oven, which incorporates new Hot Blast technology offering families a quicker and higher quality culinary experience. Fast, powerful hot air is blasted downwards directly onto the food from 52 equally distributed air holes, cooking food up to 50% quicker than a traditional convection oven. A perfect cooking solution for Indian family with a breath of features and cooking techniques,  MW7000K offers special option of Indian Combo allowing one to cook a complete meal in one go in addition to range of dairy products. The new oven also boasts of the SlimFry^TM technology that combines Hot Blast technology with warm air circulation to envelops food, making it crispy on the outside using only a touch of oil leading to 80% less fat consumption.

Together, these innovations in HVAC engineering are set to transform the air conditioning marketplace by boosting energy efficiency and performance, maximizing space and increasing cooling speed. Samsung, which is seeking to expand its footprint in North America, will showcase many of its innovative smart home products at its specially designed, 2,500 sq. ft AHR Expo booth (#4659). The company will also highlight the power of Internet of Things (IoT) technology to modernize building systems and system management, and achieve greater energy conservation.

“We are excited to bring these advanced air conditioning solutions to the North American market,” said Charles H. Park, Vice President of A/C Product Sales and Marketing Digital Appliances Business at Samsung Electronics. “We’re aiming for global sales of USD 10 billion by 2020, as we transform our passion for continuous innovation and top-tier customer experiences into a stronger leadership position in the air solutions business.”

Following the AHR Expo, representatives from Samsung Electronics will visit nearly 50 cities across the United States to introduce the products and solutions locally, to offer current and potential partners the chance to experience the new lineup for themselves.

360 Circular Cassette Design

Samsung’s New 360 Circular Cassette Design

The innovative design of the 360 Cassette unit transforms air flow. The unique booster fan inside the 360 Cassette guides air to form a complete horizontal flow, generating multiple layers of chilled air. Samsung’s circular air wave consistently controls the temperature of the room by providing an even distribution of air across a full 360 degree range. Bladeless flow control ensures fast comfortable cooling without the cold draft, by delivering 100 percent of air volume compared to traditional four-way Cassette units, which can lose up to 25 percent of air volume. As a result, cooling speed is increased by 34 percent.

The 360 Cassette combines remarkable performance with an elegant design which can blend in and enhance any setting. The unit features a stylish and intuitive panel display that allows users to change the air flow according to their preference. Users can choose from three settings including horizontal, vertical and separate zone control air flow.

DVMS 18-ton

The DVMS 18-ton features a compact design with a large capacity, to maximize the efficient use of space in the installation site, lowering the required space and weight by 40 and 31 percent, respectively. When individual modules are combined, the capacity can be expanded to 44 tons. To increase energy efficiency, the new DVSM also leverages Samsung’s Super Inverter Scroll Compressor, which has been optimized, as well as a hybrid heat exchanger.

DVMS Max-Heat

The DVMS Max-Heat solution utilizes Flash Injection technology to ensure 100 percent heating capacity at -13°F. It is specifically designed for optimum performance in the cold winters of the northern United States and Canada.

DVM Chiller

Samsung DVM Chiller

The new DVM Chiller is a powerful system that combines an air-cooled chiller with Variable Refrigerant Flow (VRF) in a compact unit. Because it does not require a separate cooling tower, it is capable of dramatically decreasing the size of the installation area by 21 percent. It also boasts a best-in-class efficiency rating of IPLV 20.5, which represents a 54 percent improvement over conventional chillers.

Smart Vertical Solutions

Samsung is also showcasing a series of smart solutions at the exhibition, each of which is designed to boost energy conservation and enhance integrated building management. For hotels, the range of solutions includes smart TV controls that enable guests to control their heating and cooling more effectively. As well as smarter lighting and key tags that can entirely help generate up to 30 percent in energy savings, using a presence and absence detection and response algorithm.

Managers of small and medium sized buildings will be especially interested in Samsung’s solution that leverages the latest IoT technology to control building machinery, power and lighting. This light commercial solution utilizes an innovative VRF algorithm that helps save energy. It is also based in the cloud computing to enable remote control and maintenance.

Finally, Samsung’s smart solution for large buildings provides integrated VRF management, and centralized control of HVAC, network, security, parking, elevator operation and renewable energy, inside the building.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

“With these new offerings, our target is to reach annual sales of USD 10 billion by 2020 and lead the future of air solutions business,” said BK Yoon, President and CEO of Consumer Electronics Business, Samsung Electronics. “At Samsung we are passionate about continuously evolving our technology to offer the best products and best user experience possible to our customers.”

With more than 750 global partners and media, the Samsung AC Forum 2015 kicks off in Korea. Starting this month up until the first half of 2016, Samsung AC Forum will continue at 117 cities in 50 markets by inviting more than 9,000 global partners and media to share more about Samsung’s latest products as well as the vision of Samsung System Air Conditioning.

At the first forum, Samsung revealed its plan to collaborate with world renowned experts – architects and professors – on various projects that closely integrate the Internet of Things (IoT) into future living spaces. Russell Brown, a nationally elected member of the Royal Institute of British Architects (RIBA) Council, also shared his thoughts on architecture, the future of designing a space and the value it will bring to people.

Samsung’s New 360 Circular Cassette Design

The innovative design of the 360 Cassette unit transforms air flow. The unique and revolutionary booster fan inside the 360 Cassette guides air to form a complete horizontal flow, generating layers of chilled air. Samsung’s circular air wave consistently controls the temperature of the room by providing an even distribution of air in a full 360 direction. Bladeless flow control ensures fast comfortable cooling without the cold draft by ensuring 100 percent of air volume compared to traditional four-way Cassette units, which can lose up to 25 percent of air volume. The resulting cooling speed is increased by 34 percent.

The 360 Cassette combines revolutionary performance with an elegant design which will blend in and enhance any setting. The unit features a stylish panel and intuitive display that allows users to change the air flow depending on preference. Users can choose from three settings including horizontal, vertical, and separate zone control air flow.

The air conditioner can be fitted within the ceiling or exposed, offering ultimate flexibility to suit the style of any room. In addition, users have the option of a wheel dial remote controller with a dedicated button for comfort cooling. The Samsung Virus Doctor kit can also be added to eliminate dust, airborne contaminants, allergens, bacteria and viruses.

The next generation of high-performance VRF: Samsung DVM S 30HP

Samsung boosts efficiencies and performance capabilities with the new Super DVM – the Digital Variable Multi air conditioner. The DVM S 30HP combines the DVM S with cutting-edge innovation for enhanced performance, efficiency and reliability.

The new Samsung DVM S 30HP features a number of revolutionary features to boost performance, including a new Super Inverter Scroll Compressor with flash injection technology and an optimized bypass valve location to increase heating capacity by 29 percent.

The further addition of a hybrid heat exchanger increases the heat exchange area while an optimized refrigerant control delivers greater efficiency (10 percent) and a new oval-shaped diffuser application improves the airflow path and increases the airflow rate by 17 percent.

The Samsung DVM S 30HP also complies with strict regulation thanks to an innovative leak detection system. When a leak is detected, the system automatically begins an active pump down process to collect the refrigerant and close all valves to isolate it within the unit.

The DVM S Eco 14HP: Samsung’s new side discharge VRF unit

The DVM S Eco 14HP is a new side discharge VRF air conditioner engineered to deliver a single outdoor unit solution for apartment and office buildings

The improved performance of the Samsung DVM S Eco 14HP ensures it meets the growing need for a specialized single outdoor unit to reduce the cost of previous multiple loading and sub-duct installation in multi-room buildings.

The innovative design of the DVM S Eco 14HP features a robust Inverter Scroll Compressor and corrugate fin, which improves heating performance by 20 percent and increases air flow by 10 percent compared to standard side discharge VRF units.

The increased horse power of the DVM S Eco (maximum 14HP) means that only one single outdoor unit is needed to manage the air conditioning for an apartment or office building, in place of multiple costly units. All areas of the building are covered as the new unit also provides an extended piping length of up to 160 meters and an installation height of up to 50 meters. The width of the new DVM S Eco 14HP is less than one meter (940mm), maximizing capacity with a better use of space, while the four-way piping enables convenient installation.

Samsung’s cutting-edge energy efficient DVM Chiller

The new DVM Chiller is a powerful system that combines an air-cooled chiller with Variable Refrigerant Flow (VRF) in a compact unit.

Responding to the growing demand for water-source HVAC following the tightening of EU regulations on F-gas levels, Samsung has engineered an air-cooled chiller that offers greater energy efficiency and ease of use in an innovative compact design.

By reducing the system refrigerant levels significantly more than a conventional chiller, the Samsung DVM Chiller not only complies with current 2015 EU refrigerant quota levels but also adheres to the further upcoming reduction in levels (35 percent in 2018).

In the revolutionary DVM Chiller, Samsung has embedded the world-class BLDC Inverter Scroll Compressor with Flash Injection technology, ensuring over 75 percent of heating capacity at -20°C ambient temperature and greater energy efficiency. The Chiller enables users to reduce annual utility costs by 36 percent to 50 percent compared to conventional chillers.

The Samsung DVM Chiller also delivers powerful heating performance while providing cold water through thermal ice storage with an in-built pressure and temperature sensor, which prevents device breakdown from freeze-bursts.