Samsung Electronics has achieved numerous firsts in mobile camera performance and technology since the pre-smartphone era. From the Galaxy S’s 5-megapixel (MP) rear camera in 2010 — at the dawn of the smartphone era — to the Galaxy S25 Ultra’s 200 MP ultra-high-resolution camera, 50 MP ultra-wide-angle camera and suite of Galaxy AI editing features, Samsung has continuously redefined what a smartphone camera can do.

“Always one step ahead” — For the past 15 years, Samsung has always been one step ahead, pushing mobile photography to new heights and ushering in a new era of Galaxy camera technology. Explore this groundbreaking journey in the infographic below.

For the first time in the series, the device offers a 200MP ultra-high-resolution main camera and the powerful Snapdragon 8 Elite for Galaxy processor.

Also equipped with a ProVisual Engine boasting more than 160 AI-powered imaging technologies, Galaxy Z Fold7 seamlessly merges flagship camera performance and intelligent processing in a versatile foldable design.

From filming vivid night videos to capturing more of the world with its ultra-wide lens, here’s how the thinnest and lightest Z Fold yet is built to keep up with your creative vision.

200MP Sensor: Next-Level Clarity in Every Frame

▲ The upgraded camera system takes your photography to the next level.

At the heart of Galaxy Z Fold7’s camera system lies its 200MP wide-angle camera, the same found in Galaxy S25 Ultra and the highest-ever resolution sensor in the Z Fold series. With it, you can now capture every nuance of a scene, from the rich textures and colors of clothes in your holiday photos to the delicate contours of the vast landscape behind you. Here are some of the key benefits of Galaxy Z Fold7’s wide-angle camera:

• Captures shots that are 44% brighter and 4 times more detailed than those taken with Galaxy Z Fold6, ensuring every image is vivid, textured and ready to share.
• Maintains image quality at 2x optical-grade zoom, delivering sharp, clear results even when digitally zooming in — so you can reframe or crop images without sacrificing detail.
• A shutter speed that is up to 7 times faster, enabling you to take crisp, detailed photos of important moments.

▲ The 200MP sensor ensures you can capture every detail.

Looking to highlight the intricate details of your latest artwork or piece of jewelry? The enhanced 12MP ultra-wide lens on Galaxy Z Fold7 now supports auto focus, enabling macro photography, so you can take close-ups with exceptional sharpness and depth.

To maintain precise focus at close range, the device leverages Dual Camera Depth Calibration — a system that intelligently gauges subject distance and seamlessly switches between the wide and ultra-wide cameras when needed. This allows you to achieve consistent sharpness without manually changing cameras. The addition of autofocus to the ultra-wide camera further enhances accuracy, making it easier than ever to shoot detailed close-ups with clarity.

Fit the Whole Crew in Wide-Angle Selfies

▲ The 100-degree front camera on the main display allows you to take large group selfies with ease.

Getting everyone in the frame no longer means stretching your arm to the limit or asking the group to back up. The enhanced 100-degree front camera on the main display captures more of the scene so you can easily fit everyone in the shot. Features and upgrades include:

• Front camera photos that are 25% wider and 2.5 times clearer compared to those taken with Galaxy Z Fold6.
• The camera uses Wide Distortion Correction, which automatically adjusts proportions and reduces distortion when faces are near the edges of frames, allowing everyone to look more natural in wide shots.
• More natural skin texture on photo subjects, thanks to AI-driven adjustments optimized for the selfie experience.
• Enhanced HDR processing for portraits that prioritizes the subject for more true-to-life rendering.
• AI-powered filters trained on over 5,000 real analog film images, letting you fine-tune your photos based on contrast, saturation and color temperature to achieve a look that blends natural aesthetics with artistic expression.

Light Up Night Shoots With the ProVisual Engine

▲ Grainy and blurred night videos are a thing of the past with Galaxy Z Fold7.

Galaxy Z Fold7 shines brightest after dark, thanks to its AI-powered ProVisual Engine that processes images faster¹ and optimizes every scene.

The energy of an evening concert or a night out with friends can be recorded in stunning clarity. By analyzing movement and light in real time, Galaxy Z Fold7 reduces noise effectively and delivers crystal-clear results — even in challenging low-light conditions:

• Enhanced Nightography leverages an advanced Spatio-Temporal Filter that analyzes pixel data both within each frame and between frames. When analyzing across multiple frames, it separates the subject from the background to reduce background noise. Footage quality is further refined as noise is removed based on continuous pixel patterns within individual frames. The result is sharper, clearer night footage with natural light and fine detail.

Videos get a further boost from the introduction of advanced 10-bit HDR video recording:

• Overall color expression is enhanced with 4 times richer contrast and a wider dynamic range compared to standard 8-bit recordings.
• Galaxy Z Fold7 supports Hybrid Log Gamma (HLG²), ensuring broad compatibility with regular displays and TVs.

LOG video recording is supported as well — particularly useful for creators who want more flexibility during post-production. Videos can be edited with greater ease, thanks to:

• The 10-bit High Efficiency Video Coding (HEVC³) codec for advanced compression and editing freedom.
• The ability to fine-tune color grading using Samsung Look-Up Table (LUT⁴), right from the device.

A Portable Editing Studio Right in Your Hands

▲ Remove unwanted objects in an instant with Generative Edit.

With Galaxy Z Fold7, there’s no need to get back to your desk before editing content. The device itself is your own portable creative studio, with its large display allowing you to edit like a pro — anytime, anywhere with precision like never before:

• Generative Edit, enhanced with a refined AI model and more advanced prompt processing, now delivers an 18-fold reduction in the mis-generation rate and a 4-fold cut in texture distortion compared to Galaxy Z Fold6. The upgrade allows you to effortlessly remove unwanted objects — along with related elements such as shadows or reflections — adjust angles, and naturally fill in backgrounds, resulting in polished, professional-quality photos.
• Through Galaxy AI’s scene-understanding capabilities, Suggest Erases proactively suggests edits like removing passersby or other distractions in photos for flawless, clean shots.
• Side-by-Side Editing lets you compare original and edited versions of your photos in real time for quick editing on the go.
• Improved with advanced AI prompt engineering, Portrait Studio helps pet lovers and portrait enthusiasts alike refine images to capture vibrant expressions and striking profiles.

Unfold Your Creativity

Galaxy Z Fold7’s next-generation camera and editing tools make creating high-quality content simpler, faster and more intuitive than ever before. More than just a foldable, Galaxy Z Fold7 takes your craft to new heights as your personal creative assistant.

¹ Galaxy Z Fold7 processes images 27% faster than Galaxy Z Fold6.
² Hybrid Log-Gamma is an HDR standard that provides backwards compatibility with non-HDR monitors such as SDR, while also achieving a wider color range for HDR monitors.
³ High Efficiency Video Coding (HEVC) is a video compression standard designed to offer improved video quality and a higher average bitrate reduction than its predecessor, Advanced Video Coding (AVC).
⁴ Samsung Look-Up Table (LUT) is a pre-defined set of color adjustment values that can be applied to footage during post-production to achieve the desired visual style and color representation.

In order to provide more users with the most powerful camera experiences possible, the Galaxy A52, A52 5G and A72 come with rear quad cameras. From a 123-degree field of vision on the Ultra Wide Camera and the bokeh effect of the Depth Camera on the A52 and A52 5G to the 64MP high-resolution of the Main Camera and the A72’s precise Tele Camera, you can enjoy steady and sharp shooting experiences whether from close up or far away.¹

The latest Galaxy A Series devices also feature innovative Galaxy flagship camera features such as 4K Video Snap, Scene Optimizer, Optical Image Stabilization, Night mode, Pro Video mode – and more.

Take a look at the videos below to learn more about the awesome camera experience available on the Galaxy A52, A52 5G and A72.

¹ Galaxy A52 and A52 5G devices come with Main, Ultra Wide, Macro and Depth rear quad cameras. Galaxy A72 devices come with Main, Ultra Wide, Macro and Tele rear quad cameras.

A screenshot from The Little Trumpet Boy by Charles Officer, featuring 17-year old William Leathers, a boy with perfect pitch and synaesthesia

Samsung Canada has introduced an exciting collaboration project – documentary films shot entirely on smartphone devices. Samsung reached out to six unique content creators for this effort: filmmakers Nimisha Mukerji, Charles Officer and Yung Chang, as well as YouTube creators Sabrina Cruz, Corey Vidal and Emile Roy.

The documentary project was intended to show how easy it is to tell a story using Samsung’s innovative features. Filmmakers Nimisha Mukerji, Charles Officer, Yung Chang and YouTuber Emile Roy used the Galaxy Note 8 devices, while YouTube creators Sabrina Cruz and Corey Vidal used the Galaxy S9+ to depict their unique styles to tell their stories.

The six-part documentary series was screened at the Hot Docs Festival, the largest documentary festival in North America, which was held in Toronto from April 26 to May 6 this year. Each director brought a different perspective to the human experience with their work. The Little Trumpet Boy by Charles Officer introduced 17-year old William Leathers, a boy with perfect pitch and synaesthesia. Award-winning film and television director Nimisha Mukerji shot a personal documentary chronicling her pregnancy, while Sabrina Cruz, best known for her YouTube channel NerdyandQuirky, created a piece titled Sourtoe Cocktail about her quest to the Yukon to get a taste of the world famous “Sourtoe Cocktail,” seasoned with an amputated toe that has been dehydrated and preserved in salt. Yung Chang created Home Movie, featuring a memorable movie for his daughter, and Corey Vidal’s video titled Remembering takes a very personal trip down memory lane using his Galaxy S9+. All of these documentaries can be seen online for free on the Samsung Canada YouTube channel.

Among the documentaries, The Little Trumpet Boy and Home Movie touched the heart of a representative from EBS, an educational television and radio network in Korea. As a result, the two documentaries are scheduled to be screened at the upcoming 18^th EBS International Documentary Festival (EIDF) that will be held from August 20 to 26 in Goyang, Korea.

The Galaxy Note9 builds on Samsung Electronics’ legacy of innovative camera technologies with an intelligent camera that takes the work out of capturing the perfect photo.

Brand new functions including Scene Optimizer and Flaw Detection utilize artificial intelligence to help users get the most out of the device’s advanced camera. Together, this powerful combination of smarts and specs makes it easier than ever to snap stunning shots.

Optimal Color Every Time

Picture this: When catching a sunset during your vacation, you snap a pic with your phone only to find that the image on the screen hasn’t quite captured the majesty of the moment. The Galaxy Note9’s new Scene Optimizer function makes it easy to photograph breathtaking moments just like this by automatically optimizing camera settings to capture the full beauty of the scene.

Scene Optimizer utilizes deep-learning technology to analyze objects, scenery and time elements in the camera’s frame in order to identify exactly which type of scene you’re about to photograph. The function is currently capable of recognizing 20 types of scenes—including ‘Food’, ‘Flowers’, ‘Indoor scenes’ and ‘Landscapes’— and automatically adjusts the color tone based on how the scene is classified¹.

The function corrects the saturation, white balance, brightness and contrast in order to provide the best possible image. And because it does not require a network connection, it’s always available to help make your photos look great.

Snap Flawless Photos

Even the best photos can be spoiled by a simple blink, a blur, a smudge on the lens, or by harsh, overpowering light behind the picture’s subject. That’s where the Galaxy Note9’s Flaw Detection function comes in. Once a photo has been snapped, the feature automatically scans it for flaws and notifies you if any are found².

The function helps users capture and save more memorable moments by ensuring that the picture they take is the best possible shot. Say you’re enjoying a special evening with friends and decide to immortalize it with a fun photo. Rather than realizing later that your eyes were closed, with Flaw Detection you’ll be immediately informed of any flaws in your photo so you can capture the memory with an additional shot.

Crisp Images In Any Lighting

Whether we’re at a restaurant, a concert, or simply enjoying a balmy evening under the summer sky, we’re constantly snapping photos in low-light environments. That’s why Samsung outfitted the Galaxy Note9’s camera with an array of innovative technologies that allow it to produce stunning shots day or night.

Combining an F2.4 aperture lens with an F1.5, the brightest currently available on a smartphone, the Dual Aperture lens automatically adjusts to light just like the human eye, letting in more light when it’s dark and less when it’s bright to produce images that are crisp and clear.

The Galaxy Note9’s multi-frame processing technology adds further clarity to photos taken under less-than-ideal lighting conditions. This technology, which combines several photos into one to create an optimal image, allows the camera to provide better HDR at night, and enriches the Live Focus feature with improved brightness and noise when taking pictures in low-light environments.

Capture More Moments In Epic Detail

The Galaxy Note9’s camera also includes support for Samsung’s recently introduced Super Slow-mo function, which ramps the camera’s shutter speed up to 960 frames per second to allow users to record spectacular slow-mo videos.

Four times slower than traditional slow-motion video, Super Slow-mo is powered by the camera’s Super Speed Dual Pixel image sensor, which supports much faster image processing thanks in part to its integrated DRAM memory chip. The feature also includes an automatic Motion Detection function that instantly starts recording as soon as it detects movement.

The Galaxy Note9 allows users to transform 0.4 seconds of footage into approximately 12 seconds of Super Slow-mo video when taken in single shot mode³. Once a video is recorded, the feature automatically adds appropriate background music that makes the recorded moment even more epic.

More Customizable AR Emoji

The Galaxy Note9 is absolutely packed with innovations that empower users’ creativity and self-expression, and the camera’s refined AR Emoji feature is one of the most dynamic examples of this.

Capable of mimicking users’ movements in addition to supporting dozens of pre-set expressions, AR Emoji stickers offer a fun way to express yourself and inject personality into messages. The Galaxy Note9 analyzes your distinct facial features to generate a 3D avatar that matches your appearance.

The feature, whose face-tracking function was recently enriched with more landmark detector points, has been enhanced for the Galaxy Note9 with an array of customization options that make it easier for AR Emojis to copy your distinct style. With loads of new outfits and accessories to choose from, as well as the ability to fine-tune details like your hair style, skin tone and facial features, the opportunities for expression are endless.

Galaxy Note9 users will also be able to customize the backgrounds of their stickers with an array of new options, and enjoy access to Samsung and partners like Disney’s ever-growing roster of AR Emojis based on iconic cartoon characters—a roster that’s set to become even more fun and diverse with the feature’s open SDK (software development kit).

¹Accuracy may differ by settings and surrounding conditions.

²Accuracy of Flaw Detection function may differ depending on surrounding conditions or subject. Blink detection works within 1.5 meters and a maximum of 3 people are detectable at the same time. Blur detection feature senses when the camera shakes, and recognizes face blur in the photo.

³Video is initially recorded at 480fps and digitally converted into 960fps footage.

Imagine a device that never has an off-day. Building on the Galaxy Note heritage, Samsung delivers in Galaxy Note9 the most seamless mobile experience to date. The latest Note offering transforms how you interact with the device, helping you achieve more in work and life.

Clockwise from left: Dongsoo Kim, Sungwook Choi, Junmo Kim and Youngmin Nam (below)

A Three-layer Stacked Image Sensor, including the Sensor itself, a Circuit, and a DRAM for Super Slow-mo and Low-light Capabilities

“We were able to achieve a readout speed that is four times faster than conventional cameras thanks to a three-layer stacked image sensor that includes the CMOS image sensor itself, a fast readout circuit, and a dedicated dynamic random-access (DRAM) memory chip, which previously was not added to image sensors,” explained Dongsoo Kim. “Integrating DRAM allowed us to overcome obstacles such as speed limits between the sensor and application processor (AP) in a high-speed camera with 960fps features.”

An enhanced camera sensor delivers useful benefits. The improved image sensor on the Galaxy S9 supports the Super Slow-mo feature in bright environments, and also decreases noise in dark environments. “The Galaxy S9 reduces noise by 30 percent under low light, compared to the previous model. Low noise, coupled with the Dual Aperture lens, which automatically adjusts to lighting conditions just as the human eye would, completes the superb low-light capabilities of the Galaxy S9’s camera,” said Sungwook Choi.

Enhancements to the image sensor, the Dual Aperture lens, and other camera features foster completely new experiences for consumers. For example, users can now capture a 0.2 second moment via the Super Slow-mo feature, and record beautiful scenery that is bright and clear even in low-light conditions.

Getting it Right through the Most Comprehensive Testing

While the Super Slow-mo prototype was already available, the developers continued to work on enhancements as well as subject the prototype to rigorous tests to prepare for commercialization. In the beginning, the function was only available through computers. So, in multiple instances, the team carted two or three laptops around Korean amusement parks in scorching summer heat. There, they tested the function’s Motion Detection feature, which automatically records the fleeting moment that the user wishes to capture.

“It wasn’t easy testing out Motion Detection for Super Slow-mo, especially with people staring at us when we brought our laptops to these amusement parks and took videos of fast-moving rides. However, we were all committed to getting the feature exactly right,” said Dongsoo Kim.

“We also shot for two hours in the middle of a mountain range, on a freezing night, to complete the low-light camera function,” recalled Sungwook Choi.

Enabling Users to Get the Most Out of their Smartphone Camera

With smartphones so intrinsic to people’s everyday lives, developing technologies that enable users to get the most of their camera was key. “The Galaxy S9’s camera focuses on ease of use of the Super Slow-mo function, from simple video generation to seamless sharing; a final GIF file typically ranges from three to 15 MBs, which is approximately six seconds in length and optimized for users to share and enjoy.

In the case of AR Emoji, My Emoji stickers can be shared via various messenger platforms. We’ve also enhanced the front camera, improving the user experience and adding fun features on top of advanced image quality. An example of this is the Selfie Focus function on the front camera, which recognizes faces from scenery based on deep learning features to provide an ideal selfie, and enables a background-blurring effect,” explained Youngmin Nam.

The future of smartphone camera development is headed in the right direction. “We will continue to strive for perfect, professional-quality images. But even more than that, our aim is to make it easier for users to share the results of our sophisticated camera technology. The ultimate goal is to develop a camera that always produces the best pictures for all users without tinkering with settings, allowing them to take photos and videos that satisfy their needs,” said Junmo Kim.

At Galaxy Unpacked 2018, Samsung Newsroom caught up with Gavin and Dan to hear their thoughts on the device’s 960 fps (frames per second) slow-motion capture capability, and to discuss ways to utilize the Super Slow-mo feature to make everyday moments epic.

Q. How did you first get into making slow-mo videos?

Gavin: I used to be a high-speed camera operator for the British film industry, so I was able to play around with these cameras in our off time. Eventually, I got Dan involved because Dan, to me, was the best person I knew to get banter on camera, and we started a YouTube channel with these incredible cameras that not many people had access to at the time.

Dan: I would say that cameras like these, at the time, were very uncommon. There were only a couple in the country. We were so young, and Gavin was so capable of using [the cameras] because of his job, so it was a cool opportunity that led us to what we do.

Q. What makes a great slow-mo video?

Dan: Sometimes our videos are very scientific, and we’ll discover something that might not have been seen before. Sometimes they’re just fun stunts. For instance, banging paint on a drum. It’s not scientific, it just looks cool for that split second – one that you don’t get to see in real life, but that you can see in slow motion.

Gavin: Yeah, we’re lucky enough to be able to do such a wide variety of subjects. There’s no strict rule to our channel besides shooting stuff in slow motion, so we can choose what we want.

Q. What do you think has made your creations resonate so well with viewers?

Gavin: We’re showing the audience something that they’ve seen hundreds of times, something that they can relate to, but at a much, much slower pace. There’s a lot of beauty in the world, even in normal, everyday subjects when they’re slowed down.

Dan: When we slow everyday things down, we’re showing [the audience] something they haven’t seen before. And we’re not just showing them a video; we’re presenting it and going through the experiment with them – showing them the setup, did it go well or did it not, and anything funny that happened. We try to engage people with that as well, so it appeals to a broad audience. So it’s not just footage – it’s more engaging.

Q. What are some good examples of moments in daily life that would look great captured in slow motion with the Galaxy S9?

Gavin: I feel like even before you go to work every day, there are so many moments full of emotion. For instance, if you look at a shower, you see droplets of water turn into a stream and into beads of water. Even putting milk into your coffee or watching TV – there are so many aspects of everyday life that you usually ignore that look completely different when slowed down.

Dan: I like that the Super Slow-mo technology is built into the phone, because you could be on a jog in the park or walking your dog and think “I wonder what that looks like in slow motion,” and just whip out your phone and see for yourself. Usually, we have a huge camera that we have to set up and get everything ready for, whereas with the phone, you can just go about your day and capture slow-mo footage without needing to set anything up.

Q. What were your initial impressions of the camera?

Gavin: I particularly like what the Galaxy S9 does with auto triggering, because with high-speed cameras, even ours, we can’t record for very long because it’s taking so many pictures every second that the recording time is very short. It has auto triggering so that you can put a box on the screen and, if something goes through the box, it automatically knows that that’s your slow-motion moment.

That’s very useful, especially considering that human reaction time isn’t actually very good and that 0.2 seconds goes by very fast, so that’s a great feature. We actually did one shot where we put the phone down on a table and it triggered itself when I threw water over Dan.

Dan: Yeah, there was no one touching it, and that’s a first for us. We just set it up, left it and it triggered automatically, which is really cool. It’s difficult to get [that kind of shot] manually when you don’t know what’s going to happen. So say, for instance, you’re waiting for something to burst or something to be hit or explode. If you place the box where the action is going to happen, you don’t need to worry about it, which is really, really, cool. It removes the human error part.

Q. What inspired the Super Slow-mo videos that you created with the Galaxy S9?

Dan: The idea was to show how easy it is to [film Super Slow-mo videos] in everyday situations, so we thought, what’s around the house? We used popcorn in one of the videos and just about anything else that we could use around the house.

Q. Are there any tips that you could offer users to help them get the most out of the Super Slow-mo feature?

Gavin: I think [users] should be very experimental [with the feature], and make sure that you have a lot of light, since you are taking so many pictures every second. There’s not actually a lot of light hitting the sensor for very long, so a bright environment is very good. And get someone to help you as well.

Dan: I would say that obviously, since it’s a phone, there’s no limit to what you can record in slow motion. You can just record whatever you want around the house, wherever you are. But it’s like Gavin said, it’s all about light. The more light you have, the easier it is.

Both devices offer a smartphone experience that’s personalized in ways that enhance users’ connected lives, and designed to reimagine the way that we communicate, share and experience the world around us.

1. A Streamlined Design

Both the 5.8-inch Galaxy S9 and the 6.2-inch S9+ introduce refinements to the Infinity Display that make Samsung’s signature screen even more striking.

These include reinforcing the Super AMOLED displays with thicker Corning© Gorilla© Glass 5 and crafting the bezels and screen in a deeper black to conceal the iris sensor and create a more uniform, minimalist aesthetic. Both devices feature sleek, contemporary designs, and are available in a choice of four colors: Midnight Black, Titanium Gray, Coral Blue, and the all-new Lilac Purple.

2. Make Everyday Moments Epic

The Galaxy S9’s Super Slow-mo feature was designed to allow users to capture, in stunning detail, the epic, blink-and-you’ll-miss-it moments that occur in everyday life.

Super Slow-mo increases the camera’s shutter speed to a blistering 960 fps (frames per second), and is capable of recording video that’s four times slower than any other slow-motion mobile technology. Once they’ve recorded their Super Slow-mo clip, users may choose to save it as a GIF, customize it with a favorite tune, or display it as a wallpaper for their home or lock screen.

3. A Low Light Camera That Imitates the Eye

Combining an F2.4 aperture lens with an F1.5, the brightest currently available on a smartphone, the Galaxy S9’s advanced Dual Aperture camera adapts to its environment to allow users to snap stunning shots in any light.

Just like the human eye, the camera automatically adjusts to lighting conditions to allow just the right amount of light to reach the lens. So whether users are enjoying a sunny day at the beach or a birthday dinner with friends, they can rest assured that their images will be crisp and clear.

4. Express Yourself with AR Emoji

The Galaxy S9’s new AR Emoji feature allows users to create their own realistic or cartoon-like emojis using the device‘s facial recognition technology. From a single selfie, the device analyzes a 2D image of you by mapping more than 100 distinct facial features, and then applies that image to a 3D model to generate an avatar that looks just like you and can imitate your facial expressions.

AR Emoji are fully customizable, can easily be shared with others and also used as a wallpaper for the user’s home or lock screen.

5. Instant Insight into Your Surroundings

Samsung’s intelligence platform, Bixby, is deeply integrated into the Galaxy S9’s camera, and utilizes augmented reality and deep learning technologies to provide users with a wide range of helpful, real-time information about the world around them.

When the user points their camera at an object, Bixby recognizes what it’s looking at and instantly presents information related to that object overlaid on top of the image. This means that, for instance, a user on a business trip abroad would be able to utilize the Live Translation function under Bixby’s Text mode to instantly translate a menu or sign written in a foreign language, or even foreign currency, in real-time.

6. Snap Standout Shots with Dual Camera

The Galaxy S9+’s best-in-class Dual Camera features a pair of 12MP cameras – an F1.5 wide-angle lens with Super Speed Dual Pixel image sensor, and an F2.4 telephoto lens – as well as dual optical image stabilization (OIS) to ensure that photos are crystal clear even when the user has a shaky hand.

The camera’s Live Focus and Background Blur features offer users more creative control over their photos. The former allows them to adjust the depth of field at any point in the photo-taking process, while the latter lets users play with the focus of their photo’s background by applying shapes such as hearts, stars and more.

7. Stereo Speakers Provide Premium Sound

Because our smartphones are often our go-to platform for entertainment, Samsung has complemented the Galaxy S9’s immersive Infinity Display with an equally engrossing sound system.

To make it easy for users to immerse themselves in their content, Samsung placed powerful, AKG-tuned stereo speakers into the bottom and earpiece of the device that produce rich, balanced sound, no matter the volume. The Galaxy S9 also features a Dolby Atmos effect, which carefully analyzes key variables in content’s audio to give users the sensation that they’re experiencing 360-degree surround sound.

8. Enhanced Biometric Authentication

The Galaxy S9’s Intelligent Scan feature combines the collective strength of Samsung’s iris scanning, facial recognition and intelligent technologies to create a seamless authentication solution that offers users secure access to their device in virtually any environment.

In addition, the phone’s fingerprint scanner, which is now conveniently located beneath the camera on the back of the device, supports a new Dedicated Fingerprint function, which allows users to designate a fingerprint to provide instant access to their Secure Folder.

9. Built for Mobile Lifestyles

In addition to allowing users to enjoy a full-screen desktop experience powered by their mobile device, the Samsung DeX software platform now allows users to transform their Galaxy S9’s Infinity Display into a Touch Keyboard and Touch Pad using the new DeX Pad.

^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

These include features such as Super Slow-mo and Dual Aperture, which allow users to capture amazing moments in impeccable detail, as well as exciting innovations like AR Emoji, which offer users a fun and unique way to express themselves. Let’s explore some of the innovative features that make these cameras such a pleasure to use.

Capture Small Moments in Incredible Detail

Our daily lives are full of blink-and-you’ll-miss-it moments that, when captured on camera, are breathtaking to behold. By increasing the camera’s shutter speed to a blistering 960 frames per second (fps), the Galaxy S9’s new Super Slow-mo function makes it easy for users to record special moments that pass too quickly to be seen by the naked eye – such as the instant a water balloon bursts, or the moment your child scores a big goal.

In order to incorporate the function, Samsung outfitted the Galaxy S9 with a Super Speed Dual Pixel image sensor that supports faster image processing. Composed of an image sensor, a fast readout circuit, and a smart dedicated DRAM memory chip, this sensor allows Super Slow-mo to record content that’s 32 times slower than normal video, and four times slower than any other slow-motion mobile technology. That means that just 0.2 seconds of normal video can be transformed into approximately 6 seconds of stunning footage.

When activated on the Galaxy S9, the function is not just fast; it’s also smart. To make capturing slow-motion footage even simpler, Samsung enhanced the function with an intelligent feature called Automatic Motion Detection, which allows users to capture any fleeting moment.

This allows users to automatically record moments that could pass them by in the time it would take to manually activate the function. Users can easily adjust the size of the motion-detection area on the camera screen, and have the option to capture either a ‘Single-take’ or ‘Multi-take’ Super Slow-mo video, with the latter allowing them to record up to 20 slow-motion clips.

The camera also makes customizing and sharing Super Slow-mo videos simple. Users have the option to create a GIF of their clip that they may save and share with three playback options: on loop, in reverse, or in swing mode. They can also add a soundtrack to their video, utilizing a song from their library or any of Super Slow-mo’s 35 built-in options, and choose to display their Super Slow-mo clip on Galaxy S9’s home screen or lock screen.

Crisp Images in Low-Light Conditions

The Galaxy S9’s cutting-edge Dual Aperture camera is designed to adapt to various lighting conditions just as the human eye would, automatically letting in more light when it’s dark and less when it’s too bright to ensure that photos are crisp and clear anytime, anywhere.

This level of clarity is possible thanks to Samsung’s pairing of a new F1.5 aperture lens, which is the brightest currently available on a smartphone, with an F2.4 lens.

The lenses automatically adjust their apertures to reduce visual distortion and deliver the best possible picture, and help the camera provide 28 percent better reception to light¹. Users may also adjust the apertures manually by utilizing the camera’s Pro Mode.

The Galaxy S9’s upgraded Multi-Frame Noise Reduction technology enhances low-light image quality even further by capturing and combining 12 pictures in quick succession to eliminate up to 30 percent¹ more noise and create a stunning shot.

Express Yourself with AR Emoji

Expressing yourself with animal emoji and cartoon characters can be fun, but as cute as they may be, they lack your distinct personality. That’s why Samsung developed the Galaxy S9’s AR Emoji feature – to offer users a visual communication tool that allows them to express themselves in a way that’s unique to them.

From a single selfie, the Galaxy S9’s machine-learning algorithm analyzes more than 100 distinct facial features, including your eyes, nose, mouth, cheeks and forehead, and uses that data to generate a personalized 3D avatar, or ‘my emoji,’ that looks just like you. Each is capable of mimicking the user’s own movements, in addition to supporting 18 pre-set expressions at launch, which makes it easy to punctuate any point with a dynamic visual.

Users can choose to create their own avatar, or pick one from a built-in selection of unique characters. Each is fully customizable, so users may edit their avatar’s facial features, hairstyle, accessories (such as glasses) and clothing to their liking. Samsung is also collaborating with various partners to add more fun and iconic characters to the AR Emoji roster very soon.

AR Emoji are compatible with messaging apps that utilizes the Samsung keyboard, and can easily be shared as GIFs or PNG files with anyone, no matter what kind of smartphone they have. To apply an extra layer of personalization to their device, users may also choose to use it as a wallpaper on their lock screen and home screen.

Deeper Bixby Integration²

Samsung’s intelligence platform, Bixby, is deeply integrated into the Galaxy S9’s camera, and utilizes augmented reality and deep learning technologies to provide users with a wide range of helpful, real-time information about the world around them.

When the user points their camera at an object, Bixby recognizes what it’s looking at and instantly presents information related to that object overlaid on top of the image. Bixby currently features nine different camera modes, including Text, Food, Makeup, Wine, Shopping, Image, QR Code and more, which allow users to receive instant insight into their surroundings.

This means that, for instance, a user on a business trip abroad may utilize the Live Translation function under Bixby’s Text mode to instantly translate a menu or sign written in a foreign language, or even foreign currency, in real-time. Bixby is currently capable of detecting 54 languages and translating them into a total of 104, which means no more accidentally ordering the wrong dish when overseas!³

Speaking of food, Bixby Vision’s Food mode allows the Galaxy S9’s camera to provide comprehensive information on the food you’re eating, including the calorie count and recipes.⁴ Makeup mode delivers similar levels of analysis and convenience, allowing the Galaxy S9 to recognize the kinds of makeup that the person in the camera is wearing, and providing direct links to websites that sell them.⁵

A Dual Camera Is Twice As Fun

The best-in-class Dual Camera featured on the Galaxy S9+ is composed of a pair of 12MP cameras – an F1.5 wide-angle lens with Super Speed Dual Pixel image sensor, and an F2.4 telephoto lens – that seamlessly combine their respective images into one.

The telephoto lens offers 2X optical and up to 10X digital zooming capabilities, while the camera’s dual optical image stabilization (OIS) technology ensures that both lenses provide crisp, clear shots even when the user has a shaky hand.

The camera’s Live Focus feature makes snapping selfies more fun, and allows you to easily capture a perfect portrait shot and adjust the depth of field before the picture is taken, or afterward, in the Gallery app. The Background Blur function offers users even more creative control over their pictures, allowing them to adjust their photo’s focus by applying a variety of shapes, including a heart or star to the background.

The Dual Capture feature was specifically designed to capture beauty in the background – or views that could be missed when taking a Live Focus shot. This function allows you to snap a close-up Live Focus portrait while also capturing the surrounding scenery, so the final photo will encapsulate the beauty of the moment in its entirety.

In addition, the cameras of both the Galaxy S9 and S9+ utilize machine learning technology to ensure that captured images are as clear as can be. The cameras’ Selfie Focus feature, for instance, automatically distinguishes the user’s face from their surroundings when taking a selfie, while Image Classification Solution automatically categorizes images and recognizes subjects’ surroundings to apply filters that make the photos looks like they were taken by a professional photographer.

^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

¹Compared to the Galaxy Note8.

²Bixby service availabilities and features may vary by country or carrier.

³Of these 54 recognizable languages, 33 may be detected automatically, and 21 should be selected manually.

⁴Food mode is available in Korea, the U.S., France, Germany, the U.K., Italy, Spain and India.

⁵Makeup mode is available in Korea, the U.S., Canada and China.

Imagine a camera that can see more than your eyes – one that can help you capture every moment and change the way you experience the world. Now imagine it’s part of the device you already use, every single day.

By taking a fresh perspective and exploring new frontiers, we’ve crafted a smartphone packed full of life-enriching features, transforming the common device into something that allows you to do what you can’t.

Find out more on February 25. We didn’t just update the camera. We rethought the entire camera experience.

“Dual cameras are delivering new and exciting photo-taking experiences on mobile devices,” said Ben K. Hur, vice president of System LSI marketing at Samsung Electronics. “Samsung’s total solution for ISOCELL Dual will make our customers’ product development process easier, allowing them to bring the most optimized dual camera features to a wider range of consumers.”

Dual camera smartphones have two image sensors that capture different light information, enabling new features like refocusing and LLS. With these benefits, dual cameras are a growing trend in premium mobile devices. However, integrating dual cameras can be a difficult process for original equipment manufacturers (OEM), as it requires time-consuming optimization between the OEMs and different vendors developing the sensors and algorithm software. Samsung’s total dual camera solution will simplify that process and enable mid- to entry-level mobile devices to take advantage of certain camera features mainly available in premium devices equipped with an extra image signal processor.

To accelerate development and reduce optimization difficulties with dual camera smartphones, Samsung now offers the industry’s first total dual camera solution, with both ISOCELL Dual sensor hardware and sensor-optimized algorithm software. This enables even mid- to entry-level mobile devices to utilize popular dual camera features like refocusing and LLS. Samsung is coupling its refocusing algorithm with a 13 megapixel (Mp) and 5Mp set of image sensors, and its LLS algorithm with a set of two 8Mp sensors, to simplify implementation by OEMs.

With lights, glitter and tinsel aplenty, it’s not always easy to achieve the perfect nighttime shot of the holiday decorations adorning city centers and homes. To the naked eye, the lights may shine brightly against the night sky, but in a photo, they can appear dull and undefined.

The Galaxy Note8’s dual camera is equipped with a fast F1.7 wide-angle lens with Dual Pixel technology and an F2.4 telephoto lens, which together are able to quickly and accurately pinpoint the subject the user is focusing on. Thus, the camera can capture sharper and brighter shots even in low light environments – where holiday lights and decorations tend to look their best.

What’s more, both 12MP lenses of the dual camera are outfitted with Optical Image Stabilization (OIS) which ensures crisp, focused images in all lighting conditions, even when you’re shooting with an unsteady hand (which is often the case during the frigid winter months).

Whether it’s capturing the excitement for the new year or a special moment with loved ones, photos stand out in sharp relief with Live Focus. The tool creates a bokeh effect, making the subject of the photo stand out in stunning detail, while blurring its surroundings beautifully into the background.

Left: Before adjusting blur, Right: After adjusting blur

To switch on the effect, select the Live Focus option, positioned above the camera shutter button in preview mode. Make sure to stand about four feet away from the subject of the picture, and use the sliding gauge which appears above to adjust the level of the blur effect to your liking. Should you decide after taking the photo to remove the blur, or alter its intensity, you can do so in the Gallery app.

In Dual Capture mode, both the phone’s rear wide-angle and telephoto lenses work simultaneously to capture two separate images. You can then access both zoomed-in and wide-angle versions of the shot from the Gallery so you don’t miss any of the magic happening outside the frame.

Top: Close-up, Bottom: Wide Angle

If you plan to overindulge on seasonal eats and treats this holiday season, make sure they look as delicious as they taste.

Before you bite into it, emphasize and enhance the colors of the centerpiece cake by snapping a photo of it in Food Mode. Just swipe left in preview mode to bring up a range of options and tap Food. Find the tastiest looking treat to be the focus of your photo. Then tap on the screen or drag the circle to move the highlighted area to that spot.

Left: Auto Focus, Right: Food Mode

Create even more professional-looking images with a range of adjustable features in Pro Mode. Swipe left in preview mode and tap Pro to open up the range of options: ISO, Shutter Speed, Color Tone, Manual Focus, White Balance and Exposure Compensation. With Pro Mode, there’s no need to lug around your DSLR camera on the family winter vacation; get professional-quality images with the Galaxy Note8!

Top: Auto Focus, Bottom: Pro Mode

Looking for a way to add some warming winter spice to your pictures? Enhance your selfies with holiday-themed stickers. Simply tap STICKERS just below the preview screen and select one that best suits your shot. Alternatively, jazz up your photo using the Live Message feature. Give yourself celebratory 2018 headbands, write a holiday greeting or add a festive doodle right on your photo with the S Pen, then share it with a friend to spread instant holiday cheer.

Live Message: photo edited using stickers and S-pen

Featuring Samsung’s best-in-class dual camera, with dual OIS on both lenses, along with Live Focus, Dual Capture and Live Message features, the Galaxy Note8 is the ultimate device for taking photos that are crisp and clear, and capturing special holiday moments in the way you want to remember them for years to come. Happy holidays!

Helping users do bigger things, the new Galaxy Note8 features a refined design, an enhanced S Pen, a best-in-class dual camera, and innovative entertainment and productivity capabilities. It’s more than just a smartphone—it’s a device that works the way we live, and empowers us to make things happen.

The S Pen – A New Way to Communicate

With a finer tip, improved pressure sensitivity and new features, the enhanced S Pen of the Galaxy Note8 unlocks entirely new ways to write, draw and interact with the phone and communicate with friends.

A new Live Message feature enables users to create and share customized animated GIFs to better express themselves, while the Screen off memo lets them write up to 100 pages of editable reminders and notes directly on the Galaxy Note8’s off screen. Users can also utilize the improved Translate feature to translate words and sentences* as well as convert units and currencies by simply hovering the S Pen over selected text.

Preloaded with the PENUP app, the Galaxy Note8 empowers users to unleash their creativity via a new 200-page digital coloring book.

Read more: A New Way to Communicate: The S Pen of the Galaxy Note8

Moments Up Close and Clear with the Dual Camera

Taking Samsung’s best-in-class camera technology to the next level, the Galaxy Note8 boasts two 12MP rear cameras – one F1.7 wide-angle lens with Dual Pixel technology and one F2.4 telephoto lens – that both utilize Optical Image Stabilization (OIS).

With 2X optical and up to 10X digital zooming capabilities, images are crisp and clear, even when photographing subjects at a far distance. Furthermore, the wide-angle lens has a Dual Pixel sensor with rapid auto-focus, so users can also capture sharper and brighter shots, even in low-light environments.

For added creative control, the new Live Focus feature lets users adjust the intensity of the background blur of an image before and after the photo is taken. In Dual Capture mode, both cameras work simultaneously to capture two separate images – one close-up shot from the telephoto lens and one wide-angle shot that shows the entire background.

The Galaxy Note8 is also equipped with an industry-leading F1.7 8MP autofocus front-facing camera for the sharpest selfies and video chats.

Read more: Redefining Mobile Photography: The Camera of the Galaxy Note8

The Infinity Display – Do More, Play More

The expanded screen space enabled by the Galaxy Note8’s Infinity Display offers users refined multitasking features and enhanced entertainment capabilities.

With more screen real estate and an aspect ratio of 18.5:9, users can enjoy a more immersive viewing experience when watching their favorite TV show or playing games. Additionally, the phone’s MOBILE HDR PREMIUM certification enables them to see content in the way filmmakers intended.

The phone’s maximized screen space also makes multitasking more efficient. Features like Multi Window help to improve productivity by allowing users to complete multiple tasks at once. And with the Galaxy Note8’s new App Pair feature, users can now create a custom pair of apps on the Edge panel and launch them at the same time with a single tap.

Read more: Do More, Play More: The Entertainment and Productivity Features of the Galaxy Note8

Designed to Do Bigger Things

The Galaxy Note8 builds on Samsung’s design heritage with a 6.3-inch Quad HD+ Super AMOLED Infinity Display, a bezel-less, dual-edge display that takes up more than 83 percent of the phone’s front screen.

With a slim bezel and a slightly more squared design than the Infinity Display of the Galaxy S8, the Galaxy Note8’s display boasts more surface area for writing and drawing with the S Pen. Nevertheless, its unique design and slim silhouette make it comfortable to hold in one hand.

The Galaxy Note8 will be available in four stunning colors: Midnight Black, Orchid Gray, Maple Gold and the all-new Deepsea Blue. It will also be launched with a collection of uniquely designed accessories that include a mélange of chic yet functional covers crafted from premium, textured materials.

Read more: Created to do Bigger Things: The Design of the Galaxy Note8

A Full Galaxy of Services

In line with Samsung’s commitment to help people get more out of their lives in meaningful ways, the Galaxy Note8 is connected to an ecosystem of software and services.

Samsung DeX, for example, lets users securely use their smartphone like a desktop by simply docking their Galaxy Note8 in the DeX Station – with or without a phone cover.** A new All Apps user interface which provides an overview of up to 36 apps, optimized email and video conferencing capabilities, and expanded support for more mobile games and video streaming services bring a new level of functionality and fun to the Samsung DeX experience.

Likewise, Samsung’s intelligent interface Bixby helps users interact with their devices, Bixby’s voice capabilities have expanded to more than 200 countries and territories worldwide, allowing millions of consumers to experience a smarter way to interact with their phones.

Read more: Fully Powered and Protected: The Foundational Galaxy Features of the Galaxy Note8

For more product information, please visit www.samsung.com/galaxy

* Translate can recognize full sentences in 39 languages (including simplified Chinese, traditional Chinese and Japanese), and can translate sentences in up to 71 languages.

** Supported phone case accessories include the Keyboard cover, Silicon cover (Galaxy S8/S8+), Clear standing view cover and LED view cover (Galaxy Note8).

Refined Design

The Galaxy S8 builds on Samsung’s design heritage with a large Infinity Display, a bezel-less, dual-edge display that takes up more than 80 percent of the phone’s front screen. Visually obtrusive elements are minimal, resulting in more tangible screen space. An invisible Home button embedded underneath the screen functions just like a physical button while Recent and Back buttons are now customizable soft keys.

The Galaxy S8’s subtle curvature flows from the front of the device to the back to create a more ergonomic grip ideal for one-handed operation. The phone’s camera, fingerprint scanner and heart rate sensor have been incorporated on the back of the device in a way that minimizes protrusions, ensuring a sleek aesthetic at any angle.

Available in five colors including Midnight Black, the all-new Orchid Gray, Coral Blue, Arctic Silver, and Maple Gold, the Galaxy S8 is enhanced by a rich color palette.

One Unified Experience

Designed around the Infinity Display, the UX of the Galaxy S8 was developed to add convenience and enhance the flow of user interactions. Like the display itself, the UX is seamless, unifying visual and audio components to create one continuous experience.

The default wallpaper of the customizable Always On Display complements the color of the phone, while its aesthetic transitions smoothly to the Lock and Home screens. Meanwhile, a new vertical swiping interface provides seamless navigation between the Home and App screens.

Even the phone’s app icons and typography incorporate the Galaxy S8’s design language through a play of continuous curves and lines. Its brand sound “Over the Horizon” and ringtones have also been updated to better harmonize with the design of the device.

See More, Scroll Less

The stunning Infinity Display of the Galaxy S8 is 18 percent larger than the display of the Galaxy S7, making for a noticeably more immersive viewing experience.

When watched in landscape mode, 21:9 movies fill the Galaxy S8’s 18.5:9 display, while the black bars above and below the picture are minimized, increasing the viewing area by 36 percent, compared to the Galaxy S7. This, along with the phone’s High Dynamic Range (HDR) Premium capabilities, enables users to see content exactly as the creator intended. Gaming experiences, too, are enhanced, as any game that supports 18.5:9 full screen mode is automatically optimized to fill up the entire screen.

The Infinity Display also makes it easier to see and do more from a single screen without having to scroll as often. Optimized for multi-window usability, multitasking is made easy, even when using the phone’s full keyboard. The Galaxy S8’s new Snap Window feature enhances productivity by allowing users to pin a specific area from a recent app to the top of the screen, and continue using the area below it.

In addition, the Infinity Display is protected with Corning® Gorilla® Glass 5 which is impervious against scratches and external impacts.

Great Photos, In a Snap

The Galaxy S8 builds on the Galaxy foundation with its advanced camera, which offers multi-frame image processing. With this technology, the camera takes multiple photos in rapid succession instead of just one, then selects the clearest image and uses the others to reduce the blur. This enhanced image processing ensures that shots taken when the subject is moving, in low light or when zoomed in are clear and vibrant.

The dual-pixel sensor technology, wide aperture and fast autofocus of the 12MP F1.7 rear camera work together to create beautiful photographs even in low-light conditions. The 8MP F1.7 front camera has been equipped with enhanced autofocus features and facial recognition technology that can recognize and track faces to provide clear, focused selfies, regardless of the distance between the user and the camera.

With an easy-to-use filter setting, users can enhance their photos by selecting from a variety of filters, including Auto Filter, which automatically selects one optimized for their photo. Animated stickers and stamps can also now be applied to images when taking photos, right from the native camera app. The camera’s UX has also been optimized for one-handed operation.

A New Way to Interact

Although Bixby, Samsung’s new intelligent interface, is continuously being developed, it was created to enhance the way people interact with their Galaxy S8.  The intuitive and comprehensive interface leverages contextual awareness to learn users’ habits and provide related information, and is easily activated with a press of its dedicated hardware button or by saying “Bixby.”

With its multimodal functionality, its Voice feature lets users control multiple apps simultaneously using voice and touch commands interchangeably. Bixby has the ability to control all settings and features of each service without affecting other tasks users might be working on.

Its Vision interface can detect what users are looking for and respond accordingly, making it easier to search for images similar to ones selected by the user, shop online, get information about landmarks, decode QR codes and even translate foreign text through the phone’s Camera. Bixby also ensures that users remember important events through its intelligent Reminder feature. All of Bixby’s features can be accessed through its Home screen, which displays a user’s most contextually relevant apps on a single screen.

Seamless Transition from the Smartphone to the PC

Samsung DeX is a new service that lets users use their Galaxy S8 as they would a desktop by providing a seamless, secure mobile-to-PC transition. With DeX, users can conveniently access apps, browse the web, send messages and more directly from their phone on a larger display without having to carry multiple devices or transfer data.

DeX supports keyboard and mouse gestures, thus providing the effortless usability of a PC. Furthermore, with the ability to quickly shift between windows and adjust window size with ease, users can multitask more efficiently.

Samsung DeX helps to maximize productivity with intuitive applications such as Samsung Browser, MyFiles, Gallery and Samsung e-mail. DeX is also compatible with the Microsoft Office and Adobe mobile app suite, which allows complete desktop-like functionality previously unavailable from a mobile device. In addition, beginning in the first half of 2017, customers will be able to use VDI to remotely use Windows OS as they would on a desktop.

All Eyes on Security

The Galaxy S8 provides strengthened security features through the integration of Samsung’s trusted Knox security platform and a combination of new and enhanced biometric technologies.

The Galaxy S8’s highly secure iris scanner is fast, accurate and touch-free, making user verification easier than ever. Adding to the device’s security features are Samsung’s familiar fingerprint scanning and new facial recognition capabilities.

The Galaxy S8 also provides various security services including Secure Folder, an encrypted folder that keeps private information separate and safe with an added layer of security, and Samsung Pass, which lets users easily log into mobile banking apps and websites on the Samsung Internet Browser using biometric authentication.

A Control Center for the Smart Home

Pre-loaded on the Galaxy S8, Samsung Connect lets users manage and monitor the smart devices in their home from one unified app.

Users can connect their Samsung Connect-compatible IoT device to their smartphone through the Samsung Connect app. They can then set individual modes with different rules for each device. “Good Morning Mode,” for example, might turn on the lights and play music while “Going Out Mode” might turn off the air conditioner and start the robot vacuum cleaner.

Through its key features including easy setup, automatic connectivity and customization, Samsung Connect provides users with a more integrated approach to the smart home. Currently compatible with select 2017 Samsung IoT-enabled devices, Samsung Connect will support third-party devices with the SmartThings hub in the future.

Superior Images, No Matter the Conditions

Lighting and subject movement are two factors that greatly influence the outcome of a photograph. But in the real world, these conditions are not always ideal for taking pictures. The Galaxy S8, however, is embedded with sophisticated multi-frame image processing to ensure bright and clear photographs in nearly every environment.

With this technology, the camera takes three photos – instead of just one – then selects the clearest image and uses the other two to reduce the blur. By imposing the three images on top of one another, the resulting photograph is highly detailed with clearer contours. This even applies to images captured in less-than-ideal conditions, such as when zoomed-in in low light. Furthermore, the camera can capture and process the image so quickly that users cannot tell the difference between it and conventional smartphone cameras.

The phone’s 12MP F1.7 autofocus rear camera utilizes the same great Dual Pixel image sensor that was first introduced to the smartphone market with the Samsung Galaxy S7. With Dual Pixel technology, every single pixel enables precise and fast focusing, much in the same way that the human eye does. By splitting all of the camera’s pixels into two photodiodes for on-chip phase detection, the technology enables vastly improved autofocus performance, even in low light.

The 8MP F1.7 smart autofocus front camera has also been improved from the 5MP F1.7 front camera of the Galaxy S7. Until now, the front camera, which is most often used for taking selfies, was programmed to provide a fixed focus based on the average arm length of users. However, that distance has expanded with the proliferation of the selfie stick and other accessories.

Therefore, the Galaxy S8’s front camera has been equipped with autofocus features and facial recognition technology so it can better recognize and track faces, even when the distance between the camera and the subjects in the photo is increased. The result is superior selfie quality with a clearer, more detailed picture.

Filters and Stickers for Added Fun

As smartphone camera use has become more widespread, so too has the popularity of camera apps that let users apply various effects to add a bit of fun to their photographs. The Galaxy S8 gives users the option to use photo filters, stickers and stamps in the same way as these popular apps.

With a simple, convenient filter setting, users can let their creativity run wild by choosing from a collection of 16 filters, including eight beauty filters. Or, they can let the camera do the work for them via the Auto Filter feature, which automatically applies a filter optimized for the photo. Filters can be previewed before finalizing the edits.

Users can also choose from a selection of 34 stickers and 50 stamps to add to their photos, right from the native Camera app. The camera’s facial recognition technology can instantly apply static and animated facial feature stickers on the subject when in Camera or Video mode. New stickers and stamps will continue to be added in the future.

One-Handed Control

With the Galaxy S8’s enhanced UX, capturing life’s special moments has never been easier. Even with the phone’s large display, users can effortlessly launch and control the camera app with one hand.

A swipe right triggers shooting mode, while swiping left opens filter settings for convenient editing. Swiping up or down lets users effortlessly switch back and forth between the phone’s front and rear cameras. The camera’s zoom function has also been simplified and can be controlled by moving the shutter button to the right or left with one hand.

With advanced photo processing, fun new features and a convenient UX, the Galaxy S8 delivers on Samsung’s heritage of offering best-in-class Galaxy technology.

“As consumers turn more to video to share their experiences, we want to deliver accessible and innovative products to make digital content easier to create, share and stream,” said Younghee Lee, Executive Vice President of Global Marketing and Wearable Business, Mobile Communications at Samsung Electronics. “The updated Gear 360 will continue to expand the horizons of what consumers can experience and share.”

Enhanced Features for High-Quality 360 Content Creation

For the first time, the Gear 360 offers 4K video recording for immersive and realistic digital content. Equipped with 8.4-megapixel image sensors and Bright Lens F2.2 on both dual fisheye lenses, the Gear 360 can create high resolution images.

The Gear 360 leverages Samsung’s innovative technologies and services to seamlessly share, view and edit content. Whether creating a 360-degree video or still images, users can access various viewing modes, editing tools and photo effects and filters to create customized content. Users can also effortlessly convert 360 videos into standard formats for easy-to-share content.

Always Stay Connected with 360 Social Live Broadcast

The Gear 360 introduces real-time content sharing. When the Gear 360 is synced with a compatible smartphone or computer, the new device enables users to share their best experiences with high-quality live broadcasting or direct uploading to platforms such as Facebook, YouTube or Samsung VR.

Expanded Compatibility for More 360 Experiences

The Gear 360 is compatible with a selection of third-party accessories and mounts. The latest edition of the Gear 360 is compatible with Samsung flagship devices including the newly-released Galaxy S8 and Galaxy S8+, Galaxy S7, Galaxy S7 edge, Galaxy Note5, Galaxy S6 edge+, Galaxy S6, Galaxy S6 edge, Galaxy A5 (2017) and Galaxy A7 (2017). The Gear 360 also offers greater compatibility with iOS devices including the iPhone 7, iPhone 7 Plus, iPhone 6s, iPhone 6s Plus and iPhone SE, as well as Windows and Mac computers.

Samsung Gear 360 (2017) Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Principal Designer Minki Ham, Senior Designer Kyunghan Noh and Assistant Designer Woojung Moon shared their insights about what went into the device’s creation.

(From left to right) Assistant Designer Woojung Moon, Principal Designer Minki Ham and Senior Designer Kyunghan Noh

Q. How did you first come up with the idea for the Gear 360’s design?

Minki Ham: The idea actually started out quite small. When the product planners asked for feedback on an initial idea, our thought was “that’s worth testing.” At first, we were not really sure whether the concept would fly. However, the burgeoning Virtual Reality industry made us increasingly confident about the opportunities 360-degree cameras could create.

Kyunghan Noh: Many designers of the Gear 360 had worked on camera projects before, but we didn’t take a standard approach this time around. We considered it as a whole new category of product, which required a new creative approach. We had to start from scratch because its imaging experience is very different from that of most cameras.

Q. Tell us a little about the Gear 360’s design concept.

Minki Ham: We began the process by asking fundamental questions about how the device would be used, its imaging quality and other important issues. The Gear 360 is sleek and minimal on the outside, but it is a 360-degree imaging device designed for daily and outdoor use, and features sturdy hardware on the inside.

When we started drafting the Gear 360’s design, there were already quite a few 360-degree cameras on the market, but some required professional knowledge to use or were bar-shaped. Those obviously have their own advantages, but we really wanted to address the limitations of them-available designs with the Gear 360. For instance, bar-shaped 360 cameras can be attached to a head mount, but they may not be as convenient to use.

We also tried to come up with an iconic design that would befit Samsung’s very first 360-degree camera, something that would represent a break from the norm. We were eager to come up with an eye-catching look that would impress. We aimed to make people want to take a closer look at the device or touch it.

Q. Where did you find inspiration for the Gear 360?

Kyunghan Noh: It was inspired by the helmets astronauts wear in space. These helmets look sleek, seamless and minimal, but also feature very sturdy inner structures. The idea of providing 360-degree images also played a major part. Unlike regular cameras, the Gear 360 captures images in a 360-degree field of view. The images it captures are spherical, so it made sense to create a globe-shaped camera that offers a consistent viewing experience from any angle.

Q. What kind of challenges did you need to overcome for this project?

Kyunghan Noh: In terms of design, our top priority was to make this new-type camera appeal to customers. We needed the Gear 360 to have a whole new product look, one that set it apart from existing devices. The challenge for us was to enable it to create images that were totally different, but to do so without losing the essential elements of a 360-degree camera.

The LCD display on the top of the device was actually not an original feature of the design plan. At first we thought that the menu, functions and other information could be displayed on a smartphone screen, as users need to pair it with a smartphone in order to view and share content. However, we later realized that to do so might not result in a truly intuitive design. We wanted to make it intuitively clear to users as they first set eyes on the camera which buttons they needed to press to start recording or change the recording mode. That is why we ended up adding a display to the finished device.

Woojung Moon: As the Gear 360 is spherical, users don’t need to think about where the front or the back of the device is. But as this design was somewhat new for many customers, people would often ask us questions like, “Where am I supposed to look when I’m taking a selfie?” or “What angle should I be looking at the display from?” We also had to decide where to put the display and control buttons, as a spherical camera does not have a front, so to speak.

We initially thought the best way to use the Gear 360 was to put it on a flat surface using its tripod, or to hold the tripod when taking a picture. But to our surprise, many people suggested holding the body or pushing buttons, even though this could mean one of the lenses might be covered by the user’s hand. I have video recordings and images captured using the Gear 360 on my smartphone to show to people who are not familiar with it.

Q. How and why did you choose the colors and materials for the Gear 360?

Woojung Moon: In terms of the color choice, we first had to decide whether the Gear 360 was going to be positioned as a standalone product, or if it was going to be matched together with Samsung smartphones and the Gear VR. The idea of unveiling a new-concept product in a whole new color might have helped draw attention to the Gear 360. However, we thought that as users might want to get more out of it by using it in conjunction with the Gear VR, it would be better to use the same white and black color scheme as the Gear 360 for consistency. In terms of materials, we used optimal solutions that would prevent overheating and also help increase the device’s portability. Unlike the Gear VR, though, the Gear 360 is suitable for outdoor use as well. Therefore, we went with materials which are resistant to contaminants and applied a non-slip coating to the accessories for outdoor usage.

Q. The Gear 360 comes with a tripod. Can you explain a little about this and the accessories’ design?

Minki Ham: During the development, we realized that in order to increase the Gear 360’s usability and portability, it needed a tripod. That’s why we started to think about size and designs that would be a good fit with the body. We designed the body and tripod to fit together as a complete package, and used the same design language for both.

Woojung Moon: As the spherical shape makes for quite a unique design, we also had to think long and hard about how we could make accessories that would match with the Gear 360. Camera accessories are often functionality-focused, and thus can sometimes feel mechanical or tool-like. It is often the case they are not very well designed from an aesthetic standpoint. As they are often large in size, they can sometimes look mismatched when they are connected with the main devices. One benefit of the Gear 360’s spherical design is that you can attach it to a whole range of surfaces. You can even use it on a helmet using its camera mount. That is why, in addition to the standard package, we also developed a Value Pack, which includes the camera mounts (suitable for both curved and flat surfaces), as well as a tripod that is twice as long as the standard model.

The standard tripod is designed to be stood on surfaces, while the value pack tripod can also be held in the hand like a selfie stick, and features a remote control. You can also attach a range of accessories to the universal tripod hole for greater compatibility and convenience.

Six camera experts who worked on the Gear 360 project in the Mobile Communications Business, explained the challenges they had to overcome as well as the lessons they learned during the development of the product.

(From left to right) Principal Engineer Yongwook Kim, Senior Engineer Junghyun Lee, Soojung Kim, Dongok Choi, Dongwoo Kim and Engineer Kiyun Jo

Q. Tell us a bit about the Gear 360 and how it came to be developed.

Yongwook Kim: In the same way that consumers once prompted camera manufacturers to support video recording on digital cameras, they are now wanting to see photos and watch video content in the same way they would with their own eyes. Gear VR provides such an experience, allowing viewers to feel as if they are actually in the moment.

Yet people also want to capture these moments, along with every little object and action that appears in them, as accurately as possible. Understanding this, we developed the Gear 360.

Dongok Choi: Devices like smartphones and TVs—of which Samsung is most reputed for—are essentially tools that enable viewers to consume content. On the other hand, the Gear 360 is a new type of product that lets them produce content.

Q. How did the development process of the Gear 360 differ from that of traditional cameras?

Dongwoo Kim: Traditional cameras allow you to capture an image within a limited angle of view through the lens, so you have to actually point the camera directly at the subject you’re shooting to capture it. In typical lenses, there is a central area and a peripheral area. Because we naturally focus on the center of a photograph, camera lenses, in general, produce the best picture quality at the center and relatively lower quality on the sides.

But 360-degree cameras are different. They shoot in all directions and don’t distinguish between the central and peripheral areas. When using Gear VR, for example, the “center” of an image or video changes as you turn your head in different directions. If there were a drastic difference in picture quality between central and peripheral areas, it wouldn’t feel very lifelike. Therefore, we had to minimize this difference on the Gear 360, and placed a great emphasis on designing and manufacturing the lens to ensure consistency in picture quality.

Q. How did you accomplish this?

Dongwoo Kim: Since it was our first time developing a 360-degree camera, we had to go through numerous procedures including analyzing consumer demands, determining design specifications and developing a methodology for evaluation and standardization.

Also, we had to consider things we had never given thought to before with smartphone cameras such as the stitching algorithm—which connects pictures and videos from all directions in a sphere-like form. We had a lot to do on the software front, too.

Soojung Kim: To adjust sensor assy and lens assy for the Gear 360, we needed equipment to carry out the “active align” process. However, in the initial stages of the Gear 360’s development, facilities that manufactured this equipment were also in their infancy, producing only 10 to 20 units per hour.

Because of this, it took an enormous amount of time to manufacture a pilot device for testing. We really couldn’t afford to wait, so we had to roll up our sleeves and personally help out with the manually-operated equipment. I remember how excited we were when we finally saw the module completion process working properly.

Q. What were the challenges in using two camera modules on the Gear 360?

Kiyun Jo: Considering the sphere-like design of the product, as well as performance and efficiency in aligning multiple cameras, we decided to use two camera modules and two image sensors. This created new challenges, including sensitivity deviation between the sensors and differences in the volume of image shift from each camera.

A typical camera design might incorporate multiple lenses into a single lens module to allow for more sophisticated functions. To do this, it is critical to align the optic axis of each lens accurately. But developing the Gear 360 was even more challenging, as we had to square each lens module perfectly with the other.

Another key element in manufacturing a camera is to set a perfect locational relation between the lens and sensor. While the tilt of the sensor is typically the top priority in smartphone cameras, our focus with the Gear 360 was on both three-directional motion components (x, y and z) as well as spin components (yaw, pitch and roll). In other words, we had to apply far more sophisticated standards to the tilt and spinning of the lenses.

Q. Why did you choose the 195-degree view angle?

Junghyun Lee: If you want to shoot everything in a full field of view of 360 degrees with two lenses, each lens has to capture more than 180 degrees. Also, you need some overlap of the two images or videos for stitching.

We had no specific formula to work with, but we knew that it was better to go for a larger view angle to give the software enough information to successfully stitch the images.

However, a larger view angle forces the device to use up more resources, making it more difficult to design the device in terms of optics and components. With this angle, the lenses might also capture the camera’s internal components. So we had to pay extra attention to ensure that the components would not interrupt the view angle. After much trial and error, we found that a 195-degree view angle guarantees optimal results.

Q. Why do you use fish-eye lenses?

Dongok Choi: Videos and images taken with a fish-eye lens are displayed in a sphere-like form. So if you look at them in 2D, such as on a smartphone, they look flattened and distorted. Considering a 360-degree camera needs to shoot and record everything around you, a fish-eye lens is favorable because it captures things more accurately.

To put this into perspective, imagine a globe in a classroom. Thanks to its spherical shape, it represents scale and size more accurately than a flat world map.

Q. You previously mentioned video and image stitching. How does that work?

Junghyun Lee: Since we shoot with two 195-degree lenses that face opposite directions, the excess parts of the images (from 180 to 195 degrees) overlap each other. The software processes this overlap to seamlessly connect the two images on the sides.

For optimal results, we tried to make the colors and other elements in the two stitched images appear as natural as possible even before being processed by the software. To this end, we made diverse efforts, including minimizing the difference in colors and exposure of the two lenses by adjusting ISO/AWB, and fine-tuning the optics in the engineering process.

Q. How did you evaluate the picture quality for the Gear 360?

Yongwook Kim: There was no specific standard to determine the picture quality. As I mentioned earlier, there is no difference in the central and peripheral parts of the image. So we didn’t know where to look to determine if the picture quality was satisfactory. So we continued to discuss the issue and change the standards and scope throughout the development and verification phases.

Soojung Kim: While we had established standards to evaluate the picture quality of conventional cameras, we didn’t have any to do so with sphere-like images and videos. In addition, we concentrated our efforts to meet consumer expectations, which was difficult as they have ever higher standards driven by steady advancements in smartphone cameras. As a result, we had to devise an entirely new set of standards to evaluate images captured by the Gear 360.

For people who want to document their memories in new, creative ways, the Samsung Gear 360 offers numerous fun and practical usability options. This video shows how one couple seamlessly connected the Gear 360 to a wide range of camera accessories on their camping trip to capture precious times together in wide, detailed panoramas.

With its universal tripod hole, the Gear 360 can be attached various third-party accessories, such as selfie sticks, drones and helmet mounts, depending on users’ needs. And the fun does not stop there. You can take the Gear 360 for a spin on a car or a bicycle using a camera dock, and attach the device to guitars or other instruments with a clamp.

The Gear 360 transforms the way people share and save valuable moments – and allows people the ability to delve straight back into the action. Check out this 360 video, compatible not only with the Gear VR, but also PCs and smartphones. Watch how this couple used the Gear 360 on a camping trip to create footage they will never forget!

*For optimal viewing, use the YouTube application to watch 360˚ videos on your mobile device.

1) Case

Spherical and streamlined, the case of the Gear 360 is designed to support your freedom of movement. Small enough to fit in your hand, you can take your Gear 360 with you with total convenience.

The case is sturdy and compact, good for all for favorite activities, from camping to al fresco dining. The case is IP53 dust and splash resistant, keeping it safe in most conditions.

2)  G1 Lens (Glass 1 Lens)

In addition to the durable, elegant casing, the Gear 360 features the industry’s first tempered glass with a circular design. The tough, tempered glass makes the camera good for indoor or outdoor use, to best suit your needs.

3) Front Bracket

A strong bracket is necessary to ensure the Gear 360’s many parts are secure and functioning optimally, and forms the core of the device.

On one side of the Gear 360 is the 0.5-inch PMOLED display. The 72-by-32 pixel screen is convenient to use, letting customers select image or video and a variety of modes and settings. You can start or finish shooting the video or still image by pressing the OK Key.

4) Camera Module

The Gear 360 features two CMOS 15 megapixel fisheye lenses, each of which can capture high-resolution images and videos in 195 degrees. Software can then stitch them together to create uninterrupted 360-degree content—up to 3,840 x 1,920 for videos or 7,776 x 3,888 for photos. The accelerometer and gyroscope sensor ensures your content are in perfect 360 degrees, constantly adjusting the cameras’ movements. In addition, both lenses are also F2.0, letting you capture vivid, bright images in lower light conditions.

The Gear 360 offers a variety of shooting modes—in addition to regular photos and videos, there is time-lapse video (for slow events, like sunsets) and looping video (for creating seamless action that repeats).

5) Cu Plate

As the Gear 360 has such a powerful collection of specs, protective measures are needed to prevent it from overheating. The device has a variety of materials inside to ensure heat is kept under control, including a copper (Cu) plate and other thermal interface materials (TIM).

6) Main Board

The mainboard houses the CPU and the DRIMe5s image processor. Fast and powerful, the DRIMe5s image processor offers superior color reproduction and reduced noise, with the power that serious photographers need for high-speed imaging.

The microSD card slot here can support memory cards of up to 200GB, so you’re assured you’ll always have plenty of space to record all the content you want.

7) Battery Chamber & Battery

The battery chamber is designed to hold a 1,350 mAh lithium ion battery, powerful enough to record up to 140 minutes of video.

8) Camera Lens

The Gear 360 features two CMOS 15 megapixel fisheye lenses, each of which can capture high-resolution images and videos in 195 degrees.

9) Rear Bracket

You can navigate the shooting options easily on the display, choosing video or still images, 180 degrees or the full 360 degrees. Just press the Menu key, then select Settings, and then Switch lens.

The Gear 360 features a wide range of connectivity, including Wi-Fi direct, Bluetooth, NFC and USB Port, so it is easy to share videos and photos, make films and edit workflows, right from your smartphone or PC. For instance, the Samsung Gear 360 Manager is a mobile app that lets you control and view the Gear 360 content from your smartphone in real time, as well as share those videos and images. For the PC, Gear 360 ActionDirector connects to the Gear 360 for editing, viewing and sharing pictures and videos. Gear 360 ActionDirector makes it easy to share your content, too, whether with YouTube, Facebook, Google Street View or other online services.

The bracket houses other key features of the Gear 360, including the microphone, speaker, and the mount, which can connect to a tripod. Various third-party accessories can also be attached to the universal tripod hole, like mounts or a release buckle.

One advantage of this innovative device is that it is easy to use. In just a few steps, you can set up the device and learn how to create and view 360-degree images and videos without any hassle. Read on to find out how.

How To: Set Up

There are a few things you need to do before you can use your Gear 360 camera. They are as follows.

1. Install Memory Card

A compatible memory card must be inserted to take photos or record videos. You can then format it from the Settings menu. When you insert or remove a memory card, the Gear 360 will turn off.

2. Charge the Battery

Charge the battery before using it for the first time. You cannot charge the Gear 360 while recording a video or using the viewfinder on the connected mobile device.

3. Connect to a Mobile Device

You can control or view Gear 360 content on your Galaxy smartphone.* To sync your Gear 360 and mobile device, you first need to download the Samsung Gear 360 app.

• Download the Samsung Gear 360 app on your smartphone via Galaxy Apps, Google Play Store or apps.samsung.com/gear360.
• Turn on the Gear 360.
• Activate NFC on your mobile.
• Touch the NFC antenna area of the Gear 360 (as indicated by the NFC logo on the side of the camera) to the NFC antenna area on the back of your smartphone.

Now connect your Gear 360 to your mobile device with Bluetooth or Wi-Fi Direct.

• Open the Samsung Gear 360 app. Your smartphone’s Bluetooth and Wi-Fi Direct will automatically turn on.
• Tap CONNECT and follow the instructions to complete the connection.

How To: Shoot

Gear 360 was designed for travel, festive gatherings and every activity in between to provide an all-encompassing visual experience. With a light and compact design, Gear 360 maximizes portability to film outdoors on the go, as well as indoor activities. Furthermore, in addition to the included tripod, Gear 360 can also be mounted on various camera accessories currently available on the market.

1. Select Camera

Equipped with dual fisheye lenses, Gear 360 gives users the ability to capture high-resolution 360-degree video and still images. Or, should you choose to shoot 180-degree wide angle video or images instead, you can opt to use only one side of the camera lens.

• Press the Menu key > Settings > Switch lens.
• Select the camera you want to use (front, rear, or both).
• To select with your smartphone, open the Samsung Gear 360 app, tap the camera icon and select the lens.

2. Record Video

In addition to regular Video mode, you can shoot several videos at set intervals and save them as one video in Time lapse mode. Looping video mode, on the other hand, lets you record a video continuously by overwriting a set period of the video to allow new footage to be captured and save memory card space.

• Press the Menu key, select Video (or your preferred mode).
• Press the OK key to record. Press OK to stop recording.
• To record with the Gear 360 from your smartphone, open the Samsung Gear 360 app and tap the camera icon. Tap MODE > Video. Then, tap the record button.

3. Take Photos

In addition to shooting videos, you can also take still images that capture 360 degrees in a single shot.

• Press the Menu key, select Photo.
• Press OK to take a photo.
• To take a photo from your smartphone, open the Samsung Gear 360 app and tap the camera icon. Tap MODE > Photo. Change the settings such as ISO, WB and HDR according to your preferences. Then, tap the shutter button to take a picture.

How To: View

Now that you’ve captured your memories, you can easily view them yourself, or share them with friends and family. You can view the videos and images taken with your Gear 360 in three different ways: on your smartphone, on your computer or with your Gear VR headset.

1. View on Smartphone

• Open the Samsung Gear 360
• Tap GEAR 360 and select a video or image.
• Tap the 360 view
• Drag your finger on the video or image to view it from other angles. Or, select Motion view to view the various angles by moving your smartphone in different directions.

2. View with Gear VR

• Open the Samsung Gear 360
• Tap GEAR 360 and select a video or image.
• Tap Save.
• After the image or video is saved, tap the back arrow.
• Tap MOBILE DEVICE > VIEW ON GEAR VR.**
• When prompted, insert your smartphone into your Gear VR headset.

3. View on Computer

• Connect the Gear 360 to your computer using the included USB cable.
• Transfer files between the Gear 360 and the computer.
• You can edit videos or images using Gear 360 ActionDirector.*** Download the program on your computer from samsung.com.

How To: Share

• Select a video or an image and tap
• Select a sharing method such as e-mail or a social media account to share your content.

* Gear 360 is compatible with the Galaxy S7, Galaxy S7 edge, Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+ and Galaxy Note5.  3840*1920 resolution video recording and video stitching are supported by the Galaxy S7 and S7 edge.

** The VIEW ON GEAR VR icon will appear on devices in which the Gear VR app is already installed.

*** To install, you need the key number on the box.

With the Auto camera mode of the Galaxy S7 and S7 edge, you can produce optimal photographs without having to further adjust the camera’s settings. This rings true in all lighting conditions, even in low-light and backlit environments, and requires only a tap of the shutter button.

However, should you want to spice things up with a bit of flair, there are plenty of new and improved functions and modes that add style and originality to photographs and videos. These features not only add a new element of fun, but are easy to use. Find out how below.

Pro Mode: Get Technical with It

For those more versed in the technicalities of photography, the Galaxy S7 and S7 edge′s Pro mode lets users dial things in DSLR-like fashion, with control of exposure, shutter speed, ISO and white balance to more accurately produce one’s desired results.

Also, by applying its new Dual Pixel technology, Samsung enabled a Multi AF function on the Galaxy S7 and S7 edge that offers responsive and fast autofocus performance under all lighting conditions.

• In Camera, select MODE > Pro.
• Tap the various icons to adjust settings accordingly.

Food Mode: Full-Flavored Photos

Previously only available through download, Food mode now comes pre-installed on the latest Galaxy devices. Because who doesn’t love snapping and sharing images of their lunch with the world? Use it to take drool-worthy images that emphasize the vivid colors of intricate desserts, “homemade” meals and artisanal cocktails.

• In Camera, select MODE > Food.
• Tap on the screen or drag the circle to move the highlighted area.

More Fun with Motion Panorama

With the all-new Motion Panorama mode, conventional still panorama shots are brought to life by capturing moving objects.

For example, during a hike, you can capture not only a panoramic view of the mountains, but also the movements of trees swaying in the wind and birds flying through the frame. Likewise, use it at a soccer stadium to capture an active, wide angle view of the big game. After all, it’s these little moments that make such experiences memorable.

• In Camera, select MODE > Panorama.
• At the top of the screen, tap the Motion On icon. Select On.
• Tap the Camera button and take a panoramic shot by moving the device in one direction.
• To view the video clip, locate the image in Gallery.
• Tap the Motion Panorama icon at the top right of the screen.
• Tilt your phone or swipe the screen to interactively view the animated image.
• You can share Motion Panorama as a video file or an image file.

Motion Photo: Moments On the Move

The same motion effect can also be applied to standard images. By enabling Motion Photo, you can record a short video clip of the brief action leading up to the captured moment. Or, in the case that you don’t press the shutter at the right second, you can extract the best frame from the video, and share or print it. This is especially handy for capturing those time-sensitive moments, such as baby’s first steps or the grand finale at a fireworks show.

• In Settings, select Applications > Camera.
• Turn on Motion Photo.
• In Camera, tap the Camera button and take a photograph as you normally would.
• To view the video clip, locate the photograph in Gallery.
• Tap the Motion Photo icon at the top right of the screen.

Hyperlapse: Go Full Speed

The Hyperlapse mode in the Galaxy S7 and S7 edge has been vastly improved in terms of image quality, stability and visibility compared to the former Fast Motion mode. Hyperlapse automatically selects stabilized frames by analyzing the recorded video, changing the video speed according to the movement of the scene, and compressing it to a shorter format.

So, whether you want to capture a seaside sunset or a neighborhood walk-through, Hyperlapse is the way to do it.

• In Camera, select MODE > Hyperlapse.
• Tap Record button. (The time displayed in parenthesis on the right side shows the actual time of recorded footage, while the time on the left shows the length of the video after the Hyperlapse effect is applied.)
• Tap Stop icon and save.

Pick a Mode, Any Mode

In addition to the previously mentioned default modes, you can also add other modes by selecting Download at the top of the MODE menu.

Dual Camera mode is one example. While the previous version only displayed the photographer and photographed subject in the same still image, the upgraded version now uses multitracking to allow for simultaneous video recording from the front and rear cameras. Both videos can then be applied to a single screen to create one single video clip.

• In Camera, select MODE > Dual Camera.
• Tap the Dual Camera icon at the top of the screen. Select your preferred shape and drag it to your selected location on the screen.
• Tap the Camera button to take a picture or the Record button to take a video.
• To view, locate the video (or still image) in Gallery, then tap the Dual Camera icon.
• At the bottom of the screen of the video, choose Single view, where you can switch back and forth between the recorded videos, or Dual view to watch them both at the same time. (Still images can only be viewed one at a time.)

Not only have the features and filters of the newest Galaxy mobile cameras been updated, but the camera UI has, as well. As such, you can easily arrange your favorite camera modes according to your preference to make the mobile photography experience easier and more efficient than ever. Happy shooting!

The Galaxy S7 is the first phone to ever use dual pixel technology and the results make it a worthwhile change for Samsung. It’s now easier for users to capture the exact moment they want, making sure they have lasting memories that are preserved in high quality. These are real enhancements – not just ones that sound good on paper.

We caught up with our experts to find out what happened behind the scenes to enable the Galaxy S7 to have the best camera Samsung has ever created. Youngmin Nam, senior manager of the Global Product Planning, principal engineer Hwayoung Kang and senior engineers Youngsoo Bok and Beomjoon Kwon from the Camera R&D joined this interview.

(From left to right: principal engineer Hwayoung Kang, senior engineers Beomjoon Kwon and Youngsoo Bok, and Youngmin Nam, senior manager of the Global Product Planning)

Q. Why did you apply dual pixel technology? What are the limitations of the typical smartphone cameras existing today?

Youngmin Nam: What prompted us to develop the dual pixel technology was the consumer need. Some people say a camera is a device that handles light. But if you think about it, it would be more appropriate to say that a camera is a device that handles light and time. A camera should be good at controlling light to allow people to take a clear picture, and time to allow them to grasp the moment they want to. In this regard, Samsung has so far made its best efforts. For instance, we improved autofocus by applying a phase difference sensor for the first time in a smartphone.

Consumers, however, still wanted more. Some said that when they took a picture in a dark place, it wasn’t bright enough. The picture tended to be dark and unclear so people couldn’t photograph the moment in the way they wanted to.

Hwayoung Kang: We researched all the possible areas related to a camera where progress could be made, not only the sensors but also tools and software, before we chose to go with dual pixel. We reviewed almost all the latest technologies related to a smartphone and a camera and came to a conclusion that a way to show the most innovative effects was to build in a dual pixel sensor, which was entirely new hardware back then.

Q. What process did you go through before you applied a dual pixel sensor? What was the most difficult process that still sticks in your mind?

Kang: Since there was no example of dual pixel technology built into a smartphone, there was a big risk to using a new sensor. However, because a camera was one of the most important features in the Galaxy S7 and S7 edge, and dual pixel technology was a defining technology that determined the performance of this camera, we had a sense of responsibility to implement it in a proper way.

Youngsoo Bok: The image quality of a camera is hugely affected by the sensor and lens. In the case of the Galaxy S7 and S7 edge, as we built in a dual pixel sensor and a brighter new F1.7 lens, we faced new problems that didn’t exist before. For instance, we needed a new part that could collect and process information sent by a dual pixel sensor where there were two photodiodes in a pixel.

When it comes to image quality, in particular, even when a user sets the device to ‘Auto’ mode, settings are different in a smartphone camera depending on the condition under which a person uses a camera. Even under such varied settings and conditions, a camera should be able to provide the best image quality. As a new sensor and lens were built in, all the relevant processes had to be prepared from the ground up, right from the beginning.

Q. What efforts did you make to prove dual pixel technology internally?

Kang: This product was so special. Until the very last minute, we thought really hard about whether this solution was the most optimal one. Before this, I spent years researching a single sensor and thinking of how to develop it within its boundaries, but this time a dual pixel sensor was about introducing a wholly new technology. We were very careful to examine whether using a new sensor technology was the most advanced yet practical solution in terms of enhancing image quality and satisfying consumer needs.

Bok: From the beginning of this project, we thought of how to show the two strongest points of dual pixel technology: really fast autofocus, and bright and clear images in low-light conditions. So, we created a demonstration kit that could show image quality performance in comparison with the latest strategic products.

Nam: In terms of new technology and image quality, dual pixel technology provides a completely different level of product quality. But we were very worried about whether consumers could accept this technology. However, since engineers clearly demonstrated upgraded performance in low-light conditions, which consumers were eager to see, we carried on with conviction.

Q. What changes did the replacement of hardware bring about during the development?

Bok: In order to demonstrate the actual speed of autofocus, we can measure the time it takes and show it in quantitative terms. But for consumers, we thought it would be more understandable. We approach them with sensibility through actual comparison, not with specs. There was a need to show how fast our new product was compared to existing products.

That applies to not only autofocus but also picture quality in low-light conditions and even no-light conditions with 0 lux. The whole camera development team even carried DSLR cameras and a Galaxy S7 prototype, and searched for conditions where a user might actually use a camera.

Beomjoon Kwon: As we built in a dual pixel sensor and increased the speed of autofocus, burst mode became faster. As burst mode became faster, it subsequently led to more data to process when burst mode was used. So we needed to make efforts to improve the software in a way that could process data without placing a burden on the hardware.

Q. What difficulty did you have when you applied camera technology to mobile?

Kang: Even though dual pixel sensor was already built in cameras, building it in mobile was another challenge. This is because there was a huge difference in the size of the sensor itself. In previous years, however, Samsung had secured technology to keep a sensor at almost the same size while providing a higher number of pixels, and also had partners who could work together to build it. And we had expertise to handle smaller pixels. We were confident that we could make it if we were able to reduce the size of the existing pixels a bit more, building on the existing technological process and combining them together.

Q. How will building in dual pixel technology change the development of a smartphone camera?

Kang: We’re planning to focus on further improving the sophistication of dual pixel technology, and when this technology reaches near perfection, it could raise the possibility of building in the superb features of cameras, which have been thought of as impossible to be built in a smartphone. In other words, this could be seen as having established infrastructure in which a smartphone camera can further evolve.

Nam: Building in this dual pixel technology is an example of practical innovation. We tried to introduce what people really needed rather than showing off new features. We found a solution to satisfy these practical needs, and ultimately created a camera with which a user can conveniently use dual pixel technology and take a picture of whatever scene they want to at any moment.

Q. What made you include Motion Panorama? Any tip for users when taking a photo?

Nam: We enabled the Galaxy S7 and S7 edge to instantly take the best quality pictures with a dual pixel sensor and bright lens based on Samsung’s best expertise. After putting much thought into how to provide consumers with this new experience, we suggested a new way that broke down the barriers between photos and video. In fact, we wanted to provide a new experience in which a user could vividly remember the moment when they took a picture. Motion Panorama and Motion Photo are such examples.

We wanted to breathe life into the current Panorama mode and make it more vivid, so that people can enjoy a great view in a richer, more dynamic way.

Motion Photo is a feature that records a motion video of three seconds before you take a picture. You might simply think that you can videotape what you are doing when you take a photo. Imagine this: you take a photo of fireworks with the Galaxy S7 and S7 edge, but you miss the best moment. When you use Motion Photo, you can go back in time and choose and see the best moment you want, and you can even take a photo of the scene later on and save it.

Motion Photo and Motion Panorama provide a new experience of enjoying pictures, not just the moment when you take them. Using these two modes, while looking at a motion picture, you can touch the scene you want to see, tilt the screen, and have fun searching the video.

Q. What was difficult when you implemented Motion Panorama? How does its recording work?

Kwon: The most difficult part when developing the software was to make sure the new features did not overlap with existing ones, because the settings featured in a number of cameras were all very different. So we thought deeply of how to ensure a user could effectively feel a certain feature differently from others.

For Motion Photo, when you turn it on, a camera starts recording all the scenes even if you don’t press the shutter. And the device shows you only three seconds before you push the shutter. In such a case, a user might be concerned about power consumption or data processing arising from it. In order to address those concerns, we always considered how to make sure our device worked more efficiently. Furthermore, there was a long discussion between various departments to decide how many seconds before our device should show a motion picture.

Q. What made you include Hyperlapse? Any tip for users when taking a photo?

Nam: People often use a time-lapse feature when they need to take a lengthy video and watch it in a short period of time. Hyperlapse is a feature that evolves and fits this time-lapse feature into mobile usability. Hyperlapse doesn’t simply fix and compress time, but it analyzes video and records it in a way that lapses faster when there is less movement while recording it in a way that lapses more slowly when there is more movement. It makes the footage more understandable when people watch it. On top of that, it minimizes the camera from shaking when taking a picture.

Let’s imagine you visit a museum or a famous tourist attraction. You cannot videotape everything and it is difficult to videotape while you appreciate them with your eyes. In this case, however, all you have to do is just turn on Hyperlapse and carry the Galaxy S7 and S7 edge along with you. With Hyperlapse, you could even watch the footage of an entire amusement park in only one minute. Of course, we also provide the existing fixed time-lapse feature.

Samsung equips every smartphone we make with an industry-leading camera for a very simple reason. For most users, their smartphone is the most important camera they own, and we’re committed to making sure you never miss a moment due to low light, slow focus, or sluggish camera reaction time.

How does Samsung’s commitment to smartphone camera excellence measure up? Just ask the experts. This week, the Galaxy S7 edge’s photo and video capabilities drew a stellar review from DxOMark, the trusted industry standard for camera and lens image quality measurements and ratings– making the Galaxy S7 edge the best smartphone camera they’ve ever tested.

In its analysis, DxOMark named the Galaxy S7 edge as the new smartphone camera champion. The Galaxy S7 edge achieved the highest Mobile Score for outstanding image quality.

From blink-of-an-eye autofocus delivering fewer blurry photos, to superior low-light photography, to significant advancements in video capture, the Galaxy S7 edge gives users a chance to capture every memory reliably and true to life. Central to this performance is the groundbreaking dual-pixel technology in the Galaxy S7 edge camera—previously found only in expensive DSLR cameras. The Galaxy S7 edge dual-pixel sensor, wider F1.7 apeture, and bigger pixels work together to make sharp and beautiful photography possible in the low-light environments where most people take most of their photographs—rendering the Galaxy S7 edge’s speedy camera all the more versatile and its photographs all the more stunning.

Today, millions of people rely on their smartphones as their go-to camera, and making these cameras faster, easier to use and better than ever is a Samsung priority. As the DxOMark analysis affirms, if you take the Galaxy S7 edge for a test drive, the results will speak for themselves.

From floating above the London skyline using an umbrella to shrinking yourself to the size of a pint glass to jumping crowds of people on a pedal bike – the series of clever illusions plays with perspective and perception to create a stunning series of shots which the magician insists anyone can achieve.

The S7 Everyday Illusions project uses a mixture of “forced perspective” techniques, combined with everyday items and a handful of simple, easily-made props to create the series of mind-boggling shots.

The pictures were designed by the illusionist to showcase the astonishing camera capabilities of the new Samsung Galaxy S7 which launches on Friday this week. Each of the images were designed by Dynamo on – and shot using – the phone, and the accompanying video provides a step-by-step guide to achieving similar effects at home.

ILLUSION 1 – GODZILLA – Dynamo appears to tower over a London traffic scene. We created a miniaturised London road with some props to create a forced perspective illusion that really makes you look twice

ILLUSION 2 – THE PUB CHAIR – This illusion uses a simple chair prop. The seat of the chair is actually a separate component which is put further back in the shot which when lined up makes whoever is sitting on it look tiny

ILLUSION 3 – WALL OF WATER – I wanted to try a really cool shot using water, and just by flipping the orientation of the image, I was able to create this incredible image of me walking out of a wall of water.

ILLUSION 4 – THE MATRIX – Creating the illusion that you are standing on a ledge is all about finding the right location, in this case, a concrete bench. The paper aeroplane really adds to the shot casting shadows and confusing the orientation.  This shot was caught by using the super-fast focus on the S7 to capture the plane in flight

ILLUSION 5 – BMX JUMP – When I was younger I used to be into BMXing. I’d try loads of crazy scores but I wasn’t that good at it. But using some very clever camera work, you can actually become the ultimate extreme sports star – all you need is your imagination a birds-eye view

ILLUSION 6 – BOOTS – this is by far the easiest illusion of the set but it’s still brilliantly effective and very easy to create, shooting from a low angle and positioning the boots to line with your feet – simple!

ILLUSION 7 – MARY POPPINS – This shot showcases the super-fast shutter speed of the S7 – if you haven’t guessed already this involves a trampoline a decent stretch of sky and trying to look like you are walking rather than jumping! Having a ‘burst mode’ on your camera phone really helps as one out of 10 shots will achieve the right effect

Dynamo, who has captivated millions with his incredible feats on TV series Magician Impossible and is currently on a sell-out arena tour of the UK, said:

“Ever since I was a child, I have been interested in looking at the world in different ways.​ I have always been fascinated by the fact that a simple twist on perspective can completely affect our perception of an image. I wanted to play with this concept for the Everyday Illusions pictures. 

“They say magicians should never give away their secrets – but for one time only, I wanted to create a series of illusions that anyone can create and show you exactly how to do it.   

“The pictures highlight the incredible resolution and focus of the new Samsung Galaxy S7 phone. The Images are forced perspective alongside a few simple props to create mind boggling illusions which I believe anyone can achieve​with a little time and imagination.” 

Conor Pierce, Vice President of IT & Mobile, Samsung UK & Ireland, commented;

“We challenged Dynamo to create some photographic magic which would show off the Samsung Galaxy S7’s advanced camera functionality and we have been delighted with the results.  The pictures and accompanying behind the scenes video for the Everyday Illusions project were all shot using our new S7 phone and clearly showcases the incredible new features including our the improved low light camera, super-fast shutter speed and even quicker auto focus – essential for capturing incredible images like these ones.

We want to empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible, I believe Dynamo has taken that ethos and run with it for this unique series of shots which show the brightest, sharpest of images are now within anyone’s reach.”

BONUS:  STAGE FACE – Dynamo shot a final ‘Bonus’ illusion he has called ‘Stage Face’ – onstage during his tour at the Liverpool Echo Arena

Dynamo – who has just announced three record-breaking dates at London’s 02 Arena – will be working with Samsung to stage a series of secret “pop-up” style magic performances to mark the launch of the Samsung Galaxy S7 over the coming weeks.

What makes a good smartphone?

Extraordinary design? Groundbreaking features? High-powered performance?

In short, a good smartphone is one that answers to the needs and demands of the user.

Created for today’s mobile lifestyle, the Galaxy S7 and Galaxy S7 edge do just that by leading the industry with a unique mobile experience that features a refined design, higher-quality camera, enhanced software functionality, and unsurpassed connectivity to a galaxy of services, products and experiences. In addition, Samsung’s latest flagship devices marry sleek design with powerful performance so users can do even more, faster and easier.

Here are seven reasons why the Galaxy S7 and Galaxy S7 edge are the most anticipated smartphones yet.

1. High Quality Images, No Matter the Time of Day or Location

The most raved about new features of the latest additions to Samsung’s Galaxy S line-up are its new camera capabilities. As the first smartphones to apply Dual Pixel technology, the devices are able to capture high quality images in low light environments, while a large F1.7 aperture ensures brighter, sharper photographs. New Motion Panorama and Selfie Flash functions let users have an entirely new phonetography experience.

2. Refined Design

While preserving the design heritage of its predecessor, the Galaxy S7 and Galaxy S7 edge boast an even more seamless connection between its glass and metal materials, along with a slimmer rear camera. Thanks to the curvy form of the devices’ glass, these models now provide an even better grip and naturally fit in one hand. And, bringing back the microSD slot, the new flagship smartphones are more functional than ever.

3. Water and Dust Resistance

For people who work, travel and play in all kinds of locations and environments, the upgraded IP68 water and dust resistance of the devices is especially well-received. As the premium standard of protection against water and dust, the feature allows users to enjoy the sleek, curvy design of Samsung’s latest flagship smartphones without the inconvenience of a bulky additional case.

4. Made for Gaming

With their optimized hardware and enhanced UX, which allow for smoother graphics and longer playing times, Samsung’s new smartphones can satisfy even the most demanding mobile gamer. And with the new Game Launcher app, users now have the ability to take control of their mobile gaming experience with numerous customization options.

5. A Phone That Stands Out, Even When the Screen is Off

The Galaxy S7 and Galaxy S7 edge offer a new Always On Display (AOD) feature that delivers constant information and notifications, such as the time or number of missed calls, while utilizing a miniscule amount of battery. With plenty of customization features, the AOD can be as unique as its user.

6. Simple and Soft UX

Customizable lock and home screens, beautified icons and the user-friendly Android 6.0 Marshmallow operating system have taken the user experience of the new Galaxy smartphones to an entirely new level. In particular, the refined edge screen of the Galaxy S7 edge provides practical functions and easier access to users’ frequently used content and tasks.

7. An Assortment of Accessories

No smartphone is complete without its accessories, and Samsung offers a collection of them to complement the design and enhance the features of its just-revealed devices. From battery packs and a LINE Friends collection to a new LED View Cover and the lifestyle band, Charm, these new accessories offer seamless integration to enhance one’s personal style.

The Galaxy S7 and Galaxy S7 edge will be available starting March 11 in select markets.

The world is now more connected than ever, and while it’s easy enough to share the moments of one’s daily life, Samsung’s Gear 360 allows you to take that connection one step further by turning the mundane into the extraordinary. In fact, the camera’s ability to capture immersive content makes viewers feel as if they, too, are experiencing the sights and sounds in the same way the camera user might when capturing the subjects and settings in view.

Compact and lightweight, the Gear 360 is ideal for preserving the moments of everyday life in 360 degrees, whether you’re at a favorite local hangout with family or exploring an exotic land with new friends. With the Gear 360, Gear VR and Galaxy smartphones, anyone can experience the next generation of content creating and sharing.

See how Samsung’s Gear 360 can transform the way you share your life in the infographic below.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Recent years have seen smartphone cameras advance and evolve in incredible ways. While equipped with plenty of features and functions of DSLR cameras that allow users to capture great photos anywhere at any time, previous smartphone cameras didn’t quite stack up to DSLR cameras in terms of taking high quality photographs in low-light environments. However, the new Galaxy S7 has overcome these limitations by employing the Dual Pixel image sensor—a first for a smartphone.

With the new sensor, the camera of the Galaxy S7 allows for fast shooting while ensuring great image quality, regardless of lighting conditions. In addition, the flagship device includes new camera features such as Motion Panorama and Selfie Flash, to provide an entirely new phonetography experience.

Auto Focus: The True Determinant of Competitive Advantage

The Dual Pixel image sensor employed in the camera of the Galaxy S7 splits every single pixel into two photodiodes for on-chip phase detection, promising vastly improved autofocus performance.

Dual Pixel technology, which is utilized in selective, high-end DSLR camera models, as well as those of the Galaxy S7, sends light from the lens to two image sensors separately to adjust the focus, much in the same way that the human eye does. For comparison, only about one percent of image sensor pixels of the Galaxy S6 were capable of recognizing phase and contrast, while 100 percent of the image pixels of the new device can do so.

Galaxy S6 (left) vs Galaxy S7 (right)

Galaxy S6 (left) vs Galaxy S7 (right)

The advantage of the Dual Pixel image sensor in the Galaxy S7 is most evident when taking pictures in a low-light environment. The newest smartphone model is equipped with 1.4um pixels (a 56 percent increase in size compared to the Galaxy S6) and a large F1.7 aperture (which allows for 25 percent more brightness). Combined, these features enable for 95 percent more light compared to its predecessor, which subsequently results in a much brighter and sharper image. Furthermore, the new model employs autofocusing at considerably faster speeds, allowing for faster shooting.

You can enjoy more photos at the Samsung Galaxy website.

New Ways to Record Memorable Moments

Samsung introduced the Panorama Shot mode in the Galaxy S in 2010, enabling users to take a photo of a much wider scene than the one visible on the screen. The same feature was installed as the Wide Selfie mode on the front-facing camera of the Galaxy S5 in 2014 to allow for a wide-angle selfie of up to 120 degrees. With the Galaxy S7, Samsung introduced a new kind of panorama mode to upgrade the smartphone photography experience.

The Motion Panorama Shot feature lets one record the movements of the subject being photographed in the Panorama Shot mode. The resulting images are as vivid and vibrant as videos. By simply swiping the captured image or moving the device a bit, users can view the motions of the captured panorama shot.

Another new feature of the Galaxy S7 is Hyperlapse, a variation of time lapse photography tailor-made for smartphones. Through Hyperlapse, users can compress hours of recording into seconds to illustrate the subtle movements of the photographed subject. The device automatically selects frames with soft and stable images, while minimizing camera shake with its adaptive vDIS (Video Digital Image Stabilization) function to produce a stable time lapse video.

The new feature automatically adjusts shooting speed based on the subject’s movements. It shoots slow moving subjects faster, and vice versa, making time lapse recording easier and more intuitive for beginners.

Putting Your Best Face Forward

Samsung has worked to lead the development of front-facing handset cameras since 2002, when it developed the first-ever phone capable of taking selfies. The company has since continued its efforts to increase pixel resolution, support wide-angle photography and introduce brighter lenses on mobile devices. The front-facing smartphone camera has evolved yet again in the Galaxy S7 to better meet the needs of self-expressive consumers.

The front-facing camera, like the rear camera, features an F1.7 lens to delivers bright, colorful selfies, even in low light. It also supports a Selfie Flash feature, which enables the user to use the AMOLED display of the phone as a camera flash when taking selfies in a low light environment (lower than 20Lux).

Taking advantage of the large, 5.1-inch display of the Galaxy S7, the camera flash has a greater but softer light-emitting surface than that of its LED flash. This results in a much softer surface lighting effect, which translates into a more colorful expression of the whole face. Once the device’s camera recognizes your face, you can adjust the intensity and direction of the light in order to create a natural lighting effect to make your facial features appear more defined.

The Galaxy S7 has also improved on its Beauty Face Shot mode by adding a 3D lighting effect to deliver brighter and clearer selfies, while Wide Selfie Shot mode creates a panorama effect. Additionally, the real-time High Dynamic Range (HDR) feature allows for images with even richer colors.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

With the rise of virtual reality devices like the Gear VR, 360-degree video is becoming one of the hottest trends in digital content. Until now, 360-degree video cameras were bulky and expensive, out of reach for most consumers.

But what if that were no longer true? What if an easy-to-use camera were capable of shooting in an immersive 360 degrees? Such a device could utterly change the way people capture and share their memories.

With the unveiling of the Samsung Gear 360, shooting in 360 degrees is no longer a fantasy. It has become a reality that anyone can explore, and is the latest new experience in Samsung’s ecosystem of industry-leading products.

360 Degrees in a Small Ball

The Gear 360 is a simple and sleek looking ball, featuring dual fisheye lenses—195-degree field-of-view cameras on either side of an aerodynamic white sphere. Software then automatically combines those two images together, cutting together two 180-degree images and stitching them together at the points where they overlap, to create a 360-degree look at the world all around the camera.

Or, should users choose to do so, they can use a single camera to capture videos and pictures for a simpler 180-degree view of half of the world.

High Resolution Camera for High-Quality Images

The Gear 360 camera comes in high definition, 3,840 pixels by 1,920 pixels, capable of capturing images of up to 30 megapixels. And the bright F2.0 lenses will help users to capture images even in low light conditions.

People can also use the Gear 360 to shoot in a variety of modes, including standard video, photos, time lapse videos or looping videos.

Seamlessly Connecting Your Videos

What makes the Gear 360 really useful is how easily it can be synced to smartphones and other devices. When connected to a smartphone, users can preview their content in real time, while they film. Then, just as easily, that content can be saved to the smartphone or uploaded to social media channels or Google Street View.

The Gear 360 is also ready for all sorts of connectivity options, including WiFi-Direct, Bluetooth, NFC and USB, to make sharing and transferring data incredible easy. A microSD slot makes the memory expandable to 128GB, too.

In addition, the Gear 360 is designed to be compatible with most accessories already on the market, including tripod attachments. It is also compatible with Galaxy devices that work with the Gear VR: Galaxy Note5, Galaxy S6, S6 edge, S6 edge+, S7 and S7 edge.

Changing How Memories Are Made with a Camera On-the-Go, Wherever You Go

The Gear 360 is easy to carry for maximum portability—just 153 grams and 66.7×56.2×60 millimeters—making it convenient to use just about anywhere. And with IP53 certified dust and water resistance, consumers can feel comfortable using it in everyday life, even if there’s a chance it may get wet.

Furthermore, the shutter, settings and shooting modes can be operated directly from the Gear 360 with just a few simple clicks, so it is truly a device designed for the masses.

With the Gear 360, it’s now simple for anyone to shoot video and photos of stunning vistas, spectacular cityscapes and intimate gatherings, immersing viewers in any environment. It’s a small, easy-to-use device that empowers people to capture and share their lives like never before, expanding our horizons by putting our real lives into virtual reality. The evolution of VR is only just beginning, and thanks to Samsung’s Gear 360, now anyone can be at the forefront of this exciting new way of looking at the world.

Gear 360 Videos:

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

**Battery performance may vary depending on configuration, and device usage.

Samsung Electronics Co. Ltd today announced the Samsung Gear 360, a 360-degree camera that lets consumers easily create, view and share their favorite experiences through video and still image content. Gear 360 is designed for travel, festive gatherings and every activity in between to provide an all-encompassing visual experience. The new camera leverages the best of the Samsung Galaxy experience so users can become the creator of their own virtual reality content to enjoy through Gear VR.

“Samsung continues to push the boundaries of the mobile experience to extend beyond the smartphone,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “On the heels of last year’s Gear VR release, Gear 360 continues to push the limits on immersive content – providing a visual experience that makes capturing and sharing life’s moments even easier.”

Compact Design with High Performance for Every Activity

Samsung Gear 360 is equipped with dual fisheye lenses, which both have 15 megapixel image sensors, giving users the ability to capture high-resolution (3840×1920) 360-degree video that also supports 30 megapixel still images. Users are also able to shoot 180-degree wide angle video and images with only using one side of the camera lens. Built for any time of day, Gear 360 offers Bright Lens F2.0, which creates high resolution images even in low-light conditions, where users can create full panoramic videos.

With a light and compact, spherical shaped design, Gear 360 maximizes portability to film on the go or for indoor activities. Gear 360 features a user-friendly tripod and is also compatible with a wider selection of accessories and mounts currently available on the market.

The Galaxy Experience

Samsung continues to push the boundaries of hardware, software and services to create devices that are designed to improve how consumers connect, share, organize and get more out of life. The company is redefining what is possible, beyond the limits of today’s technology, by introducing a constellation of seamless mobile experiences.

When Gear 360 is synced with a Samsung smartphone, users will be able to preview content in real time when recording. Also, Gear 360 will automatically bring up filmed content for users to view and save on their smartphone or to upload and share directly on social channels including Google Street View. For a real 360 viewing experience, users can simply watch self-created content through Gear VR. All these features will be available through a dedicated mobile application for download from Galaxy Apps, Google Play and PC software for more in-depth editing capabilities.

Gear 360 is compatible with select Samsung smartphones including the newly released Galaxy S7 and Galaxy S7 edge, Galaxy S6 edge+, Galaxy Note 5, Galaxy S6 edge and Galaxy S6.

Gear 360 will be available starting Q2 2016 in select countries.

For more information, visit www.samsungmobilepress.com

Samsung Gear 360 Specifications

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

**Battery performance may vary depending on configuration, and device usage.

Peter Lik has spent over 30 years pushing the boundaries of fine art. A self-taught pioneer in the field of landscape photography, he has become synonymous with pristine images of cascading waterfalls, ethereal mountain peaks and peaceful desert canyons. Peter sat down with Samsung Newsroom to discuss the latest trends in digital photography and the emergence of the smartphone as a key tool and growing influence for photographers everywhere.

Q. How did you first get into photography?

Peter Lik: When I was 8 years old, my amazing parents bought me the gift of my very first camera – a Kodak Brownie. It was such a special present, considering how humbly we lived in those days. My first image was of a spider web, glistening with morning dew in the family garden. In a single instant, my connection to Mother Nature was solidified. It was a moment that was burned into my brain, my heart, and my soul. I kept that feeling with me until I was old enough to work for my own gear and go after the most beautiful images on the planet. I still hold onto that feeling to this day, and I have never looked back.

Q. What types of cameras have you typically used over the years?

Peter Lik: I have never stuck to one single brand. For me, it’s all about using the best tool for the job. Over the years, I have shot with Linhof, Phase One, Hasselblad, Polaroid, Canon, Nikon, Leica, Fuji, Pentax and of course my Samsung Galaxy S6 edge+!

Q. How has the emergence of digital cameras changed your approach to photography?

Peter Lik: Well, I love that they give me instant feedback! When I captured all 50 of the United States for my 1989 book, Spirit of America, everything was shot on film. Each roll would need to sit tight in its canister until I could return to Australia for developing. At that time in camera technology, you had only your gut to tell you: “You got the shot!” Sometimes it felt like a roll of the dice, not knowing what I was going to get – truly the ultimate game of chance. These days, with their high-quality sensors, powerful shooting modes and multitude of camera settings, smartphones have taken over from point-and-shoot cameras as the de facto go-to pocket camera for most photographers.

Q. Roughly how often do you use your smartphone to take photographs?

Peter Lik: My smartphone is always with me, 24 hours a day, right in my pocket. The incredible convenience makes it impossible not to love. I have captured some amazing moments over the years that I would have completely missed out on, had I taken time to break out all my professional gear. It’s a real time-saver and a great way to record the world around me.

Q. Are there any specific types of pictures or settings you think are better served by a smartphone?

Peter Lik: Having the ability to shoot High Dynamic Range (HDR) from a smartphone camera is amazing! Usually, I need to shoot upwards of 15 frames or more with my pro gear in order to capture panoramic scenes in their entirety. With my smartphone, it is all in a single click. When I am out on the road capturing photos for my gallery walls, I will often use my smartphone to assist in determining the best angles and framing, especially when dealing with difficult terrain that might not be so agreeable to a tripod.

Q. From the perspective of a professional photographer, how advanced do you feel smartphone cameras have become over the past few years.

Peter Lik: It feels like it has been an overnight evolution – jumping from 2MP to 16+MP quality at lightning speed, and it just keeps moving forward! With every upgrade, the smartphone industry has completely captivated the professional world with its ability to produce powerful processing technology. Innovation is accelerating many areas of smartphone camera technology that traditionally fell short of the mark. Capturing great shots in low light environments, for example, has advanced by leaps and bounds. I would not be surprised if, in the near future, you find a shot in my galleries captured on a smartphone!

Q. What features do you think smartphone cameras currently excel at?

Peter Lik: They are completely user friendly. Anybody can just pick one up and start shooting right away. Smartphone cameras are also packed full of useful user settings that can really help amateur photographers capture shots that can be quite complicated with more advanced cameras and lenses. Macro shots or panoramic shots? Want to take a great wide-angle shot or a selfie? There’s usually a dedicated setting for that. Don’t be fooled, though. If it were that easy to get professional shots, I would probably be doing something else for a living. It is mind-blowing that at any given time over 1.8 billion photos are being uploaded and shared. Everyone is so connected and there are seemingly no boundaries. Smartphones are changing how the world sees itself. So powerful!

Q. Where do smartphone cameras still fall short, compared with dedicated point-and-shoot models?

Peter Lik: They are catching up, for sure. But, point-and-shoot cameras are built to be one thing only: a camera. This still gives them an edge (for now). Professional cameras have larger sensors, digital and optical zoom features, and the lenses are larger and typically better than the ones found on today’s smartphones. Low light photography is still a huge challenge for most smartphones. They struggle to take good photos in low light conditions because their cameras feature smaller sensors, packing a high number of pixels into a tiny area. DSLR cameras – with their massive sensors – are still the best choice if you really want high-quality photos day and night. Smartphones are getting better, however, and through a combination of hardware and software engineering are no longer restricted by lighting conditions.

Q. Are there any challenges that you have shooting with a DSLR that have been solved by smartphone cameras?

Peter Lik: Autofocus can be a massive advantage. It gives you the ability to automatically and accurately focus on a subject, especially subjects in motion like animals or kids. When I’m shooting something moving, like a waterfall or a tree blowing in the wind, a camera with a fast autofocus can make all the difference. It certainly improves on fixed-focus cameras, allowing for better zoom shots and closer macro shots. It can be perfect when something unexpected happens and you want to capture a shot quickly before the moment is gone. Smartphones are also incredibly easy to use, and extremely portable. As I mentioned earlier, mine is with me 24 hours a day. It is the camera I use most to capture my everyday moments. To put it in perspective, my camera bag weighs over 30 pounds and my tripod is another eight pounds. Try carrying that all day every day!

Q. What additional camera features would you like to see introduced into smartphones?

Peter Lik: A high quality zoom function, for starters – one that doesn’t lose image integrity as you pull in for a close shot. Features like brighter lenses and superfast autofocus speeds for phase detection are important, too. Also, for me, bigger is better. I’d like to see bigger sensors for low light capture, along with a larger drive capacity. Plus, the ability to shoot in RAW format would definitely be a feature aimed at professional photographers, offering ultimate control during the post-production phase.

Q. What are the current obstacles you feel smartphone cameras need to overcome to be able to compete with more advanced cameras?

Peter Lik: Right now, it’s all about size and lens quality. These are important for super bright and clear photos, great pictures in low light settings and better autofocus speed for faster image capture. When you are asking one device to do so many things, there is usually a compromise somewhere in there. However, looking at how far things have come in the last nine years, I only feel excitement about where the technology is headed.

*The views expressed in this editorial are the author’s own, and do not necessarily reflect the official opinion of Samsung Electronics.

After much anticipation, the Samsung Gear S2 has finally hit shelves across the world and has already garnered a great deal of attention, thanks to its innovative rotating bezel, convenient connectivity features and stylish appearance. But how does one get the most out of their brand new Gear S2? Check out these tutorials to find out.

How to Set Up

Now that you’ve got your hands on the Gear S2, you first need to pair it with your smartphone to take advantage of all its fun and useful features.

1. Download the Samsung Gear app from the Galaxy Apps store if you’re using a Samsung device, or from Google Play if you’re using a non-Samsung Android phone.
2. Access the Samsung Gear app on your mobile device.
3. Tap Connect to Gear.
4. Select Gear S2 from the Select your Gear
5. Confirm your passkey on the Bluetooth pairing request alert by tapping OK.
6. Agree to all terms and conditions by ticking the boxes and tap Done.
7. In the Manage notifications menu, choose the notifications that you want to appear on the Gear S2.

How to Get in Touch

Your Gear S2 is set up and ready to go. Easy, right? You can now receive, access and send messages quickly and conveniently, right from your wrist.

1. From the home screen on your Gear S2, turn the bezel one notch to the left to access notifications.
2. Tap the number of notifications received.
3. Turn the bezel to the right to browse received messages.
4. Tap a message to read it in its entirety, and turn the bezel to scroll.
5. To send a quick reply, tap Reply.

a. To send a pre-set message, turn the bezel to browse and tap to select your preferred message.
b. To reply with a voice note, tap the microphone icon, record your voice note and send.
c. To send an emoji, tap the smile icon and turn the bezel to browse emojis. Tap to select and send.
d. To reply with a text message, tap the keyboard icon, type your message and tap the send icon.

How to Customize

Whether you want your Gear S2 to match your #OOTD every day, or you prefer to stick with the same ol’ look for weeks, the watch face of the Gear S2 can be customized as often or as little as you’d like, straight from the device.

How to Get a New Look

The Gear S2 comes with two sizes of wrist straps, large and small, which can also be mixed and matched to customize the length. Samsung has also partnered up with a number of designers and brands to offer an eclectic selection of wrist bands, with a style for just about everyone.
(For video tutorial on how to replace bands for the Gear S2 Classic, click here.)

Now that you’re acquainted with the Gear S2, take some time to explore the settings and features that make it uniquely Samsung, and stay tuned for more tutorials to come!

1. To remove bands from the Gear S2, press the latches where the bands meet the case body and slide down to release.
2. Replace the new bands by sliding upward until they snap into place.
3. Tap and hold the home screen.
4. Turn the bezel to browse watch faces. Tap to select.
5. To customize your preferred watch face (when available), tap Stylize.
6. Navigate customization options using the bezel and by swiping left to change the dial, hands and/or shortcuts. Then, tap OK.

And that would fly in the face of one of the biggest trends for mobile devices: They are now expected to be full-fledged multimedia powerhouses, delivering the quality and performance once the domain of laptops and desktop computers.

Piece of the Action

Meeting and exceeding these high expectations are Samsung’s two newest mobile devices, the Galaxy S6 edge+ and Galaxy Note5. Both have gone big on displays—5.7 inches to be exact—but it’s the way they can be used that really shines. Samsung has brought new features to both phones that enhance the mobile entertainment experience. It’s moving with the times, really, because when it comes to the cameras on mobile device it’s not just about still pictures and selfies anymore. People now increasingly share self-edited videos on their social networks, and watch videos online through streaming services. Samsung’s answer? Offering better video features than ever.

Ultimately, Samsung wants to help people that want to do more with their smartphones. For video, that means not just easier sharing, but also the ability to shoot film like professionals. Take shake-less video recording, for example. The Galaxy S6 edge+ and Galaxy Note5 both have an improved front camera for selfie videos with video digital image stabilization (VDIS). In other words, the camera will detect your face for a smooth selfie video and keep it in the center of the screen with less shake. The rear camera, meanwhile, can record video that is much more stable and has less motion blur because it can combine the power of both VDIS and OIS (optical image stabilization).

While the combination of VDIS and OIS improves the quality of your recordings, the Video Clip mode in the native camera app allows you to add some creative flair. You now have a wide variety of options to soup up your videos: Collage, Slow Motion and Series. And the best thing is, these features works straight out of the box; you don’t need to install any other apps.

With the Collage mode, you can combine two to four different videos into one video clip, depending on the layout you choose. The Slow Motion mode with the rear camera will automatically produce one video and three slow video clips at different speeds. The Series mode lets you combine multiple short clips into one video without a complex editing process.

The native camera app in the Galaxy S6 edge+ and Galaxy Note5 also has the Live Broadcast mode. Sharing video is always at its best when friends and family can enjoy the experience in real time. This special mode is a quick and easy way of making that happen. When you choose Live Broadcast mode, you can invite people to watch from your contacts. Anyone you invite can watch your broadcast on their own devices (mobile, PC, or TV) via YouTube. However, if you want, you can go public and share the broadcast through e-mail or social networks.

Picture Perfect

With the Galaxy S6 edge+ and Galaxy Note5, you will benefit from Samsung’s advanced camera system, including Quick Launch (double click the home button to launch the camera in less than one second), Auto Real-time High Dynamic Range (HDR), and Smart Optical Image Stabilization (OIS). And the 16MP OIS Rear and 5MP Front cameras take better photos thanks to two major upgrades. One of these is the blur-less photo function, which minimizes the blurring of moving objects under low light conditions. The effects of motion blur and hand shakiness are reduced, as the camera takes two to three photos with a short exposure time to produce one clear image.

The other major upgrade is to the filter controls. You can use them to adjust the strengths of a filter and level of vignette effects to create your own style. You can top up your pre-loaded filters with additional ones from Samsung’s Galaxy Apps store and give your pictures a unique look and feel.

Never Miss a Thing

The Galaxy S6 edge+ and Galaxy Note5 aren’t just about creativity and entertainment, they’ll also make you more productive. When you’re working on your computer, you can now see all the notifications that arrive on your phone directly on your computer monitor, so you’re always up to date. No need to check your phone every time you hear a ping or vibration. Both phones offer SideSync with enhanced features for a seamless connection between your smartphone and your computer or tablet. Manually pair the devices once, and after that the new auto connection feature will pair them every time they are within range.

SideSync includes a call pop-up window, which will notify you of a call even when your phone is on mute. When you receive a text message, you can keep your hands on the keyboard and reply directly on your PC monitor.

New for SideSync is two-way file sharing. You can easily move files between your phone and PC by simply dragging and dropping the files. For phone to PC sharing, you can view the mirrored phone screen by selecting the “Phone Screen Sharing” menu on the dashboard, and move files from your smartphone to the desired folder on a PC. When you drag and drop files from your PC to your phone, the files will be stored in the SideSync folder. Installation is easy and free, and SideSync for PC can be downloaded from www.samsung.com.

The Samsung Galaxy S6 edge+ and Galaxy Note5 are two distinct smartphones, but they have one principle in common: they are both built with digital content at heart. And whether you’re enjoying the latest chart hit or want to share your holiday highlights with family, you will be guaranteed an amazing multimedia experience.

For more stories at https://plus.google.com/+SamsungMobile

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

For more stories at https://plus.google.com/+SamsungMobile

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Whether used for browsing the web, reading e-books or watching videos, the tablet is slowly but surely becoming the preferred device to improve one’s efficiency in an on-the-go world where there are simply not enough hours in a day. The launch of the Galaxy Tab S2, packed with many innovative features and boasting an ultra-thin design, has ushered in a new era of portable productivity. Here are nine things you should know about what this amazing device has to offer.

Ultimate Portability

When it comes to consuming content, laptops are too big and bulky. Smartphones can be too small. Yet, at just 5.6mm thin and only 389g (9.7 inch) and 265g (8.0 inch)*, the Galaxy Tab S2 is just right. As the thinnest and lightest tablet on the market, toting around the device, which is available in two sizes, is equivalent to carrying a light magazine or a coffee tumbler. As such, the tablet fits effortlessly into a small bag, is easy to handle with one hand and is ideal to carry when on-the-go.

True Colors

Ever order something while on an online shopping binge, only to have the item show up at your doorstep in a completely different hue? Those days are over, as Super AMOLED technology reproduces lifelike colors in their truest form, leaving no room for unwanted surprises. Similarly, videos and photographs are more vivid, and a higher contrast ratio delivers more detail.

Improved Readability

The Galaxy Tab S2’s stunning Super AMOLED display makes it perfectly designed for reading and viewing content. By recreating a similar viewing experience of browsing through traditional print media, the tablet also makes it comfortable to read digital content, including e-books, magazines, webpages and newsfeeds.

An improved, reading-optimized ratio allows the user to enjoy a seamless reading experience across the entire screen without distracting margins or unnecessary scrolling, while Reading Mode decreases eye strain and allows for longer reading sessions.

On-the-Go Productivity

In a fast-paced work environment, the Galaxy Tab S2 is the ideal device for maximizing workplace productivity and managing tasks efficiently when on-the-go. The tablet’s MS Office Solution allows for the creation and editing of documents, tasks that would normally be done on a PC. And for those who might not be quite comfortable utilizing a touchpad to perform such tasks, the optional Book Cover Design Keyboard delivers a PC-like experience that’s far more portable.**

To access such documents already stored on a PC or laptop, the tablet’s OneDrive*** cloud storage provides business continuity by letting users access the content across all devices.

Away With Wires

Similarly, when the situation calls for it, built-in BLE (Bluetooth Low Energy) technology enables automatic connectivity between the device and TVs or smartphones, making everything from giving presentations to watching TV as easy as a tap of a button. Bye-bye, cumbersome cables!

Mission: Multitask

The Galaxy Tab S2 has taken into account our innate need to multitask and gives users the ability to run and access multiple apps at once. Whether you want to watch videos while chatting with friends, or scroll through a presentation while taking notes, the tablet’s split view, all at once.

Need for Speed

Speaking of saving time, the tablet offers an ultra-fast network performance with fifth generation Wi-Fi 802.11ac and 2X2 MIMO technology. Two internal Wi-Fi antennas double the connection and offer more stability and speed than ever before. If that weren’t enough, the tablet’s Download Booster utilizes Smart Bonding technology to seamlessly combine Wi-Fi and LTE for even faster network speeds when you need a bit of a boost.

Superior Security

Everyone wants to keep their contacts and content secure, but keeping track of and constantly entering passwords can be quite a hassle. Fortunately, the fingerprint scanner technology of the Galaxy Tab S2 makes authentication quick and painless. Similarly, pre-installed anti-malware provides an added layer of security to the device to ensure you’re always protected.

A Camera for All Lighting Conditions

While the Galaxy Tab S2 is built to enhance productivity, it was also designed to incorporate a number of cool features to improve usability, too, including an upgrade to its camera. Thanks to its increased lens aperture, which allows for 35 percent more light than the previous model, the tablet now has the ability to take brighter and better pictures, even in low-light conditions.

It’s easy to see why tablet owners spend considerably less time on other devices after purchasing a tablet. Its features save time, allow for enhanced productivity and multitasking and are perfectly portable. And with the incredibly thin and light design of the Galaxy Tab S2, along with some great added user benefits, it’s clear that the tablet will continue to convert consumers and is a gadget trend that is here to stay.

*Wifi version
**Accessories are not included in the Galaxy Tab S2 in-box items and can be purchased separately.
***OneDrive 100GB for two year
**** All functionality, features, specifications, and other product information provided in this article including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

These days, taking high-quality, beautiful images is just a tap (on your smartphone) away. Smart devices have revolutionized the way people capture their important milestones and even their everyday lives. And with the release of its latest Galaxy flagship devices, Samsung is leading the way for smartphone camera technology. The Galaxy S6 features a variety of camera modes available to download from the mobile app store so you can further optimize the superior camera capabilities by offering pre-set modes to suit any situation.

The Galaxy S6 already has some of the best camera technology available on any handheld device. With a 5MP front-facing camera and a 16MP rear-facing camera, Galaxy S6 cameras also come with wide aperture for low-light shooting, real time auto HDR and more for amazing photos with very little effort. But even with standard amazing camera quality, some situations call for special features to take full advantage of everything Galaxy S6 and S6 edge have to offer.

Which Camera Modes Match Your Lifestyle?

The Foodie – Food Shot
As food culture grows, so does “foodie” culture. You can’t dine out anymore without seeing at least a handful of people snapping pics of their meals as soon as they are set before them. And as the fame of every day social media users grow, the ability to capture mouth-watering #foodie pics is a necessity for all smart devices. The Galaxy S6 and S6 edge Foot Shot mode allows you to change the color range to make your photos warmer or cooler and change the dimensions of the shot to fit perfectly with any SNS channel.

The Active Lifestyle Enthusiasts– Sports Shot, Fast Motion, Slow Motion
For active lifestyle enthusiasts, capturing the action is easy. With a fast shutter speed and tracking auto-focus, you can catch your friend’s kick flip or your child’s first basket clearly, without worries. Yoga enthusiasts can record their flows in fast motion, and dancers can slow down that incredible spin in slow motion.

The Traveler – Virtual Shot, Panorama, Surround Shot, Wide Selfie
For all you globetrotters, Samsung has created the perfect presets for your travels. Of course there’s the standard panorama setting. And then Samsung goes beyond by including Virtual Shot (a 360 degree photo), Surround Shot (a series of photos that records a spherical view of a landscape) and Wide Selfie (a panorama mode for the front-facing camera). Take wanderlust-inducing photos of all your adventures with these unique camera modes.

The Fashionista – Selective Focus, Beauty Face, Shot and More, Interval Shot
More and more fashionistas and trendsetters are sharing their #OOTD and #whatiwore photos. Using Selective Focus mode makes sure you focus on what you want to highlight in your photos. Beauty Face mode adds luminance to the skin to erase any blemishes and gives you a soft, youthful complexion. After taking selfies, you can edit the shot to make eyes larger, skin brighter, face slimmer and more. Shot and More takes rapid-fire photos and chooses the best one for you. Interval Shot is like a photo booth, taking four photos, then allowing you to select which one to save.

The Blogger – Sound and Shot, Animated GIF, Dual Camera
For bloggers (and vloggers), there’s a number of camera modes to help you post the most interesting content. Sound and Shot records nine-second sound bites to go with your photos. Animated GIF mode takes photos in fast bursts while holding down the camera button, then automatically sequencing the images into gifs. Dual Camera mode lets you take a photo with your front and rear camera, simultaneously. The result is a rear-facing photo, with your face in the top right corner. With changeable frames, your personality shines every time.

The Decision Maker – Pro
Pro mode is different from the other downloadable presets because it allows you to make all the decisions. This mode is perfect for those who like to be in control. Pro mode allows you to choose details like ISO, white balance, exposure, depth of field or even use preset color palettes. Filters include vivid (high contrast), soft (high luminosity), nostalgic (sepia tone) and more. You can even set up two presets of your own to store and easily apply.

Samsung’s advanced camera technology is making it possible for people of all lifestyles to capture the moments that are most important to them with a level of quality beyond the capabilities of most smart devices. Samsung continues to deliver products that enhance the daily lives of people all over the world. Each camera mode was especially formulated to fit the many lifestyles of users, enabling them to capture the moments that matter most to them beautifully, every time.

*Please note modes available for the front-facing camera are: Selfie, Wide Selfie, Virtual Shot, Interval Shot, Animated GIF and Sound and Shot. Beauty Mode is available within Selfie Mode.

Modes available for rear-facing camera are: Auto, Pro, Selective Focus, Panorama, Slow Motion, Fast Motion, Virtual Shot, Animated GIF, Sound and Shot, Beauty Face, Food Shot, Sports Shot, Rear-cam Selfie, Shot and More, Dual Camera and Surround Shot.

Festival season is in full swing, and millions of music lovers around the globe are expected to attend this year’s biggest shows. Donauinselfest in Vienna, Austria; Mawazine in Rabat, Morocco; Governors Ball in New York City and Lollapalooza in Chicago are just a few of the world renowned festivals that continuously lure in crowds of concertgoers with extensive lineups of the biggest acts in music, and guarantees of weekend-long festival fun. For many, summer just wouldn’t be the same without attending one of these mega events.

Samsung, too, has joined in on the festivities at a number of shows, like this year’s Coachella and 2014’s Austin City Limits Music Festival, with the Samsung Galaxy Experience.

Through the experience, participants can check out the latest Samsung mobile devices like the Galaxy S6, and participate in a slew of activities, like creating their own souvenir postcard using the wide-angle selfie mode on the Galaxy S6 or jamming out to festival artists using Samsung’s Milk Music. If you’re a Galaxy device owner, you also get an opportunity to experience an exclusive, behind-the-scenes environment brought to life by Samsung products But in addition to all the swag that the Galaxy life can get you at these selected shows, the Galaxy S6 boasts a ton of helpful and organizational features that make it worthy as the ultimate festival companion. Here are a few of them.

S Planner
Before the festival, be sure to update your smartphone’s calendar (known as the S Planner) to include the dates, times and stages of the festival lineup. Setting a reminder for your must-see shows an hour in advance will ensure you won’t miss out on any of your favorite artists.

Camera Options
There’s no need to bring an extra camera to capture your favorite festival moments when you’ve got the superior image processing technology of the Galaxy S6. The Quick Launch feature allows you to use the camera rapidly at the peak of the action by simply double tapping the home button to open the camera while the superior video stabilization option prevents shaky video. And with the Wide-Angle selfie mode, you can squeeze all your friends (and if you’re lucky, your favorite musician you just happened to bump into) in the shot.

Ultra Power Saving Mode
Using your phone all day at a festival to snap photos, send texts and make your friends jealous on social media can suck up a lot of juice. Battery life is, for obvious reasons, a precious commodity at musical festivals, which is why the S6’s Ultra Power Saving Mode is especially valuable.

Running the Galaxy S6 in this mode allows the device to last two days at a battery life of 37%, and lets you stretch the last 10% of battery life out for the last few acts of the festival. Sure, the screen might be black and white, and the number of useable applications is limited, but even with this adjustment you can still uses the essential functions.

Customizable Audio Settings
Can’t wait until the big show? There’s no better way to get pumped up for this year’s festivals than by jamming out to the headlining artists ahead of time. And the Galaxy S6 sound settings allow you to customize your sound experience.

The Adapt Sound option allows you to configure a personal sound setting based on your audio preferences when wearing headphones. You can also utilize SoundAlive+ to recreate the effect of rich surround sound, or Tube Amp to simulate the soft timbre of a tube amplifier. So, customize those options, crank up the volume and start the countdown until the big show.

Flashlight
For festivals where camping is involved, you’ll most likely need some extra light. Unlike previous Galaxy smartphones, there’s no need to download an app to utilize the device’s flashlight. Simply access the widget by creating a quick-launch shortcut icon on your home screen.

Find My Mobile
Thanks to the close quarters and big crowds of musical festivals, you may happen to misplace your Galaxy S6. But don’t fret. Simply utilize the Find My Mobile* feature, which uses geo-location to track your device and prevent others from re-activating it. From the Find My Mobile website, you can ring, lock and wipe your smartphone.

*The Find My Mobile feature is only available in select regions.

Summary:

• Samsung announced a firmware update for the Samsung NX1, enhancing and refining the camera’s capabilities.

Samsung Camera NX1 Firmware Update

Premium Compact System Camera’s performance boosted with a range of upgraded features

Samsung Electronics announced a firmware update for the Samsung NX1, its premium compact system camera. The new firmware enhances and refines the Samsung NX1’s capabilities, allowing it to operate with even greater precision and speed. Key enhancements focus on movie functions and controls, the user interface and wireless capabilities.

Both budding and experienced film makers will enjoy the variety of Movie mode refinements, which deliver an even more professional filming experience. Not only can users now adjust audio levels while recording video, they can also control ISO and choose from two Gamma modes with Master Black Level Control and three luminance levels, enabling greater control over the look of footage. AF controls in movie mode have also been enhanced, allowing users to select from three AF speeds. A new feature for controlling continuous AF behavior also helps track focus on a moving subject while shooting.

The Samsung NX1’s interface is also upgraded, making it easier than ever to navigate through the range of features. Users can now set the AEL button to lock focus, and use manual focus in AF mode during recording. The customizable UI refinements provide a host of benefits, including reversing the functions of the Mobile and Record buttons, reversing the functions of the AF On and the AEL buttons, and reversing the direction of the Command dials based on preference.

The range of connectivity options available on the Samsung NX1 has received a boost, and users can now activate Bluetooth as a simple remote trigger. Speeding up and simplifying the process for using a smart device as a remote control, this new feature can trigger the shutter release as well as stop and start video via Bluetooth rather than Wi-Fi. The Samsung NX1 can now also store multiple paired smart devices with no need to re-register when moving between different devices, allowing greater consistency and convenience.

Other updates include Trap Shot, an addition to the popular Samsung Auto Shot mode. Users can now adjust the settings so that when a moving object hits this line, the camera will automatically take a picture. PC tethering via USB is now a reality for those using Samsung Remote Studio software and developers can take advantage of Samsung’s Software Development Kit for Windows PC, meaning they have remote access and control software for the Samsung NX1.

The firmware update will be available in middle of January through www.samsung.com.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.