As a key figure in the industry, Samsung is committed to helping consumers achieve greater energy conservation with its sustainability-centric, eco-friendly HVAC innovations.

A Circular Design for Enhancing Performance

Utilizing inventive designs is one way Samsung is working toward enhancing efficiency.

The 360 Cassette, for example, is an innovative, bladeless system that incorporates an industry-first circular design for an even airflow and stylish aesthetic. Unlike conventional indoor units that use blade rotations to control the direction of air, the 360 Cassette integrates a Booster Fan that uses pressure to generate a complete, horizontal airflow that works to eliminate cold drafts.

Samsung’s circular air wave consistently controls the temperature of the room by providing an even distribution of air across a full 360-degree range. Bladeless flow control allows for a 39 percent increase in coverage area by delivering 100 percent of air volume, compared to traditional four-way cassette units, which can lose up to 25 percent of air volume.

Small Size, Big Efficiency

Samsung’s System Air Conditioning units like the 360 Cassette rely on outdoor units to function. But conventional outdoor units are not without their limitations, as many of them take up large amounts of space.

Because of this, inverter-type air conditioners are becoming increasingly popular, as they occupy less space and can achieve greater efficiency at lower costs when compared to traditional AC systems. Furthermore, they are integrated with a variable speed compressor that switches off once the desired temperature is reached and switches on when the temperature changes, thus providing energy savings.

The DVM S is the first air conditioning system to achieve 30HP (84kW) per unit by including a new Super Inverter Scroll Compressor with flash injection technology that improves its performance by as much as 21 percent compared with conventional products.

Samsung developers spent four years researching ways to maximize the outdoor unit’s efficiency. To minimize its size, they reduced the number of compressors from three to two. Also, they improved the efficiency of air and heat exchange by separating the pins from the heat exchanger. The resulting product weighs 29 percent less and occupies 40 percent less space.

“For mid- to large-sized buildings, the best HVAC system is one that takes up the least amount of space,” said Iloh Bae, Samsung System Air Conditioning B2B Product Manager. “Conserving space not only decreases one’s early-stage investment but also extends the lifecycle of the building, helping to secure profitability.”

The DVM Chiller, meanwhile, combines an air-cooled chiller with Inverter Variable Refrigerant Flow (VRF) in a compact unit. Because it does not require a separate cooling tower, it is capable of dramatically decreasing the required size of the installation area by 21 percent. Furthermore, basic models can be combined in different ways to extend capacity up to 320 tons.

“There are many challenges in installing System Air Conditioning in old structures,” noted Wansoo Yang, Senior Engineer of the System Air Conditioning R&D Lab. “Simply changing the outdoor unit can significantly improve efficiency. The DVM Chiller is very useful in this case, particularly for buildings that store heat.”

Similarly, the DVM S ECO is a maximum capacity side discharge VRF air conditioner engineered to deliver a single outdoor unit solution for apartment and office buildings. The innovative design of the product features a robust Inverter Scroll Compressor and corrugate fin, which improve heating performance by 20 percent and increases airflow by 10 percent compared to standard side discharge VRF units.

From utilizing inverters to incorporating specialized designs, Samsung’s innovations in HVAC engineering are set to transform the air conditioning marketplace by boosting energy efficiency, maximizing space and ensuring sustainable development.

Since September 2016 Samsung plant in Kaluga region begins delivering washing machines for export deliveries to 20 European countries including Austria, Albania, Bosnia-Herzegovina, Montenegro, Macedonia, Serbia, Croatia, Slovenia, Estonia, Latvia, Lithuania, Czech Republic, Slovakia, Italia, Denmark, Sweden, Poland, Bulgaria, Romania and Hungary. The first export load of washing machines was sent to the warehouse in Riga in the beginning of September to be sold in Lithuania, Latvia and Estonia.

Samsung AddWash front loading washing machines are equipped with additory hatches that help to add clothes and detergents during a wash cycle and add previously laundered items only for rinse and wringing cycles. Because of already known Ecobubble technology the washing machines make laundry more effective and turn detergents into foam, that quickly enters fabrics and clears up difficult stains. A vast  AddWash range that consists of models with various loading capacities (from 6.5 to 12 kg) and in several color combination is available in Russia. The basis of the range is formed by most popular among Russian customers narrow washing machines 45 cm depth.

“Opening of an export line in washing machines production is an important stage of our plant`s development, – said Lee Haoung Kyun, managing director at Samsung Electronics plant in Kaluga region. – For us it’s not only another expansion of production but also a symbol of recognition of our products` quality. Production standards and quality are two fundamental components of our strategy. Today we see that the plant in Kaluga region is compliant with all European standards and is able to provide premium quality manufacturing innovative high-tech products for Europe.”

“The beginning of export of Kaluga plant’s products to Europe is the best confirmation of the manufacturing range’s high quality, – commented Dmitry Kartashev, Head of the HA Sales Department at Samsung Electronics in Russia. – We are especially happy that the plant quickly explores production of the brand new home appliances models which allows us to offer Russian customers most modern equipment at the best prices. For example, sales of AddWash washing machines with hatches for adding extra items or detergents during a wash cycle that are produced at the plant will start this September. Washing machines that feature this technology has already gained worldwide recognition, which is verified by the “Editors Choice” award from trustedreviews.com, “Best Buy” from which.co.uk, 5 stars mark from lesnumeriques.com, etc.”

For 8 years Samsung has been paying close attention to the development of distributed production in Russia.

Samsung Electronics plant in Kaluga region (Samsung Electronics Rus Kaluga LLC) was opened on September 4, 2008 in the northern part of the Borovsk district on the 85^th kilometer of Kievskoe highway (M3). The volume of investments amounted to more than $250 million. Total area of the production workshops is 406,000 square meters. The plant’s complex includes production capacity of the plant, where finished products are put together, printed-circuit boards and microchip production workshop, and thermoplastic molding shops. To date, the plant produces 100% of TVs and monitors, as well as washing machines sold in Russia under the Samsung brand. SRDC logistic center – the main warehouse for all Samsung products imported to Russia – is also located at the plant`s territory.

Supplies of components and raw materials for their production are provided by Russian partners of the plant. As the result the process of production localization is actively developing at the plant. Besides the plant has advantageous location. In November, 2015 Samsung initiated the “New silk road” project – a transport route that connects the region of North East China with consumers and partners in Europe. The projects allows to reduce delivery time and optimize production processes reducing logistic costs.

Experience the excitement of Samsung’s IFA 2016 booth for yourself by checking out the videos below.

Broadly speaking, commercial buildings make use of two types of AC systems, namely: central air-conditioning systems, which control overall indoor temperatures, and Variable Refrigerant Flow (VRF) systems, which provide temperature control for individual rooms and spaces. The former provides a type of ready-made air conditioning, while the latter offers a more adaptive, tailor-made system.

With the addition of in AC products designed for family use, central air-conditioning and VRF systems comprise the top three global AC markets.

Recently, traditional VRF systems have received a further boost in the form of an improved network, enhanced functions and a range of sensors that all create more customizable Heating, Ventilation, and Air Conditioning (HVAC) systems, while at the same time decreasing overall energy consumption.

Samsung Electronics intends to provide the air-conditioning industry with a further boost by delivering innovative products that meet the demands of global consumers, especially in the commercial sector.

“As we enter the era of the Internet of Things (IoT), the industry will begin upon a new phase of practicality whereby construction, communication and other services will merge to offer customers the best ground-up experiences,” said Charles Park, Vice President of Samsung Electronics’ Digital Appliances Business.

Park added, “Samsung has the ability to link its leading communication devices with innovative air-conditioning products, including HVAC solutions. That puts the company in a great position in terms of embracing the opportunities ahead.”

Samsung’s new 360 Cassette units operating at a duty free shop in Korea

Since October last year, Samsung has hosted a series of global roadshows, taking in 117 cities to showcase its air conditioning product range, inviting more than 9,000 B2B customers from 50 countries. Samsung met approximately 4,500 partners, winning a favorable response for its new high-end products, including the 360 Cassette unit.

“The 360 Cassette model guides air to form a complete and comprehensive, 360-degree horizontal dispersion, and preventing direct airflow onto individuals in the room. It also ensures fast, even cooling throughout interior settings,” said Park. “It has a very stylish design, so we are receiving a lot of orders from large franchisors like chains of cafés and luxury retailers.”

Conventional 4-way cassette systems, often used in coffee shops and hospitals, usually require wind deflectors to minimize cold air drafts. The 360 Cassette, on the other hand, eliminates the drawbacks of its predecessors, making a meaningful difference for indoor environments.

Although Samsung is something of a late bloomer in the AC market—one that boasts a century-long history—the company is rapidly emerging as an industry leader by applying unmatched technological innovations to its products.

At Milan’s Mostra Convegno Expocomfort 2016 (MCE), the largest HVAC exhibition in Europe, Samsung showcased its innovative AC solutions at work in real-life applications over 800 square meters of floor space—the biggest display at the expo—from March 15-18.

Samsung showcased its new AC range for four different locations—retail businesses, hotels, residential spaces and offices—as well its Smart Home solution at MCE 2016.

In addition, four of Samsung’s new air conditioning products were recognized for their excellence. Samsung’s 360 Cassette and DVM Chiller were acknowledged for their “Efficiency & Innovation Path (Percorso Efficienza & Innovazione),” while the DVM S 30HP and 8-pole Inverter (UG9AJ3090FER) were recognized in MCE’s “Beyond Class A (Oltre la Classe A)” initiative in their respective categories.

“While it has only been about a decade since Samsung started engaging in the VRF AC system business, our buyers believe that our products will be the industry trendsetters,” said Park. “This rings especially true when it comes to our 2016 products, including the 360 Cassette indoor unit and the DVM S, which has the highest capacity in its class.”

In addition, four of Samsung’s new air conditioning products were recognized for their excellence. Samsung’s 360 Cassette and DVM Chiller were acknowledged for their “Efficiency & Innovation Path (Percorso Efficienza & Innovazione),” while the DVM S 30HP and 8-pole Inverter (UG9AJ3090FER) were recognized in MCE’s “Beyond Class A (Oltre la Classe A)” initiative in their respective categories.

“While it has only been about a decade since Samsung started engaging in the VRF AC system business, our buyers believe that our products will be industry trendsetters,” said Park. “This rings especially true when it comes to our 2016 products, including the 360 Cassette indoor units and the DVM S, which has the highest capacity in its class.”

Going forward, VRF products will work in tandem with IoT technology to create intelligent AC systems that can deliver precise cooling, heating and ventilation tailored to the needs of people in individual rooms.

Through the development of its Smart Vertical Solution, an intelligent AC system, as well as general IoT-ready VRF products, Samsung remains one step ahead as it prepares to develop smart building systems in the near future.

Said Park, “We are hoping to create a growth opportunity in the global commercial AC systems market by applying industry-leading innovation to our products, and combining these with intelligent AC solutions.”

Samsung is equipping its VRF AC products with Internet connectivity features. Included are (from left): the 360 Cassette, the DVM S 30HP and the DVM S Eco.

Why Smart Buildings?

HVAC and lighting facilities generally account for about 70 percent of the total power consumption in a building. And much of that is because of the centralized HVAC systems, which can only turn on and off for the entire building. This is where Samsung’s Variable Refrigerant Flow (VRF) air-conditioning (AC) products and SVS can step in, turning conventional buildings into intelligent ones, cutting down on energy waste and making our lives more convenient.

Samsung plans on concentrating supplying VRF and SVS systems to five major types of buildings, including offices, retail shops, hotels, campus buildings and residences. Once installed, the SVS analyzes and controls the HVAC system, lights, power supply and machinery in a building to maximize energy efficiency.

The SVS also allows large coffee and fast-food franchises to remotely monitor the HVAC environment in all their independent shops, setting the temperature or turning the lights on and off at their discretion, depending on the season or opening hours of each shop. Should trouble occur in the HVAC system at any shop, the SVS can immediately detect it and allow the user to take responsive measures.

For hotels, the SVS gives guests convenient access to HVAC, lighting, and door-lock controls through the smart TV in their room. This solution also provides the hotel staff an easy way to check the empty rooms, which can save up to 30 percent on energy usage.

Making Smart Buildings a Reality

The smart building is not a concept for the distant future. Samsung has already engaged in collaborations with global hotel chains and franchises, and is conducting on-site tests and inspections to ensure its SVS system will soon be fully functional.

Samsung is also preparing to implement smart facility management for large-scale stadiums and other buildings. The company has signed a contract to supply a customizable HVAC system based on VRF technology with smart facility management for the Brussels Eurostadium, which is now under construction and is scheduled to host several matches in UEFA Euro 2020.

In addition, Samsung is looking to use IoT-based solutions to create smart super-large buildings. The company is applying smart-building solutions to the Warsaw Spire, a 220-meter-high skyscraper due to be completed in 2016. The building will be a next-generation smart building, offering occupants the latest and best conveniences while saving energy through the intelligent analysis of machinery operations and power consumption, as well as the HVAC system and lighting.

The Warsaw Spire, due to be completed in 2016.

Maximizing Synergies Within Samsung

The smart HVAC system works for organic, flexible structures that are fully networked throughout the building’s lighting and electronics—including TVs, mobile devices and computers—to form an intelligent control system. As Samsung has a comprehensive ICT business portfolio that includes HVAC solutions, TVs and digital appliances, mobile devices, network systems and semi-conductors, the company is putting maximum efforts into bringing together its diverse lineup and deep knowledge across a range of electronics to take the lead in the evolution of HVAC systems.

For example, Samsung is supplying Hospitality Management Solution (HMS), offering TV sets and HVAC solutions in a package to gain a larger presence in the hotel market—which is also one of the main targets of the SVS. Because HMS easily turns the typical hotel room into a smart one, it is gaining much popularity among global hotel chains. As Samsung is also the world leader in TV sales to hotels and in commercial displays, the potential for additional synergies with smart HVAC systems is seen in the years ahead.

An employee introduces Samsung’s Integrated Facility Controls at MCE (Mostra Convegno Expocomfort) 2016.

The Warsaw Spire is another example of Samsung bringing together the R&D capabilities of its different businesses to create an intelligent building. Samsung’s project team is developing a smart building platform which connects everything in a building with IoT technology, and the Warsaw Spire will be the first showcase embracing Samsung’s new platform.

“Conventional HVAC systems, which have lasted for several decades, will completely transform into intelligent ones through IoT technology from this year,” said Brian S. Kim, Director of Digital Appliances Business at Samsung Electronics. “Combining our innovative products and IoT capacity, Samsung will take the lead in making buildings more intelligent with a variety of tools, including the new SVS and smart building platform.”