With cloud-based display solutions such as Samsung VXT and LYNK Cloud, Samsung supports centralized content and display management tailored to different business roles and environments.

Samsung VXT is designed for marketing managers, store managers, and IT managers who need an easier way to create, update and manage digital signage across multiple locations. The platform brings content creation and management together in one place and now features AI Studio, an AI-powered content app that helps simplify digital signage content creation. When used with Samsung Spatial Signage, AI Studio automatically optimizes content to enhance depth and spatial presence, making visuals feel more dimensional and immersive.²

In hospitality settings, LYNK Cloud supports hotel IT managers, hotel operators and hotel service managers by helping them manage hotel TVs, on-screen services and guest-facing content from a central platform. It also helps hotels gain insight into how guests interact with in-room TV services to support more relevant offerings and identify new revenue opportunities.

Explore the infographic below for additional features and benefits of Samsung VXT and LYNK Cloud to see how they power more efficient content and display management.

1. Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report. ︎
2. Samsung VXT is a cloud-based digital signage platform that combines content creation, management and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H 2026 and may incur additional costs depending on usage. ︎

Designed with the customer experience in mind, Amore Seongsu seamlessly incorporates a range of Samsung Electronics products into the space. Alongside lifestyle TVs such as The Serif and The Sero as well as Smart Monitors, the store recently introduced Samsung’s Color E-Paper. The addition marks a meaningful step toward sustainable transformation through digital innovation — while remaining true to the store’s core philosophy of effortless authenticity.

▲ (From left) Tae-hyun Kim, Senior Manager and Jeongsik Shin, Assistant Manager of the Restore Business Team at Amorepacific Creative Center, are enhancing store operations by introducing Samsung Color E-Paper to the flagship store.

Samsung Newsroom spoke with Tae-hyun Kim, Senior Manager and Jeongsik Shin, Assistant Manager — both part of the Restore Business Team at Amorepacific Creative Center — about how Color E-Paper was integrated into the store and how visitors have responded.

Flexible Placement: Allowing for Seamless Digital Integration

When visitor enter Amore Seongsu, the first space they encounter is the reception area — where Color E-Paper displays the store layout and event information.

▲ Visitors are welcomed by Samsung Color E-Paper at Amore Seongsu, one of Seoul’s trendiest spots.

“Color E-Paper was the first thing I sought when I walked into Amore Seongsu — to check the store map,” said Hefziba Mancilla Plaza, a Canadian intern at Amorepacific. “I actually thought it was a framed poster until someone told me it was a digital device.”

Another Color E-Paper is installed in the merchandising zone, suspended elegantly from the ceiling like an art piece. As visitors conclude their immersive journey through the store, the display elegantly complements the product presentation.

▲ Samsung Color E-Paper suspended from the ceiling in the merchandising zone at Amore Seongsu.

Weighing just 2.5 kg including its cordless, rechargeable battery, Color E-Paper is lightweight and easy to install in various formats — hanging, standing or wall-mounted¹ — without the need for additional mounts. This versatility allows retail managers to easily adapt to the frequent changes characteristic of pop-up retail spaces.

“Amore Seongsu is a space where the concept of beauty is reinterpreted through visual storytelling and thematic experiences, allowing visitors to immerse themselves in a journey to discover a beauty that reflects the self,” said Kim. “Although Samsung Color E-Paper is a digital device, its slim, cable-free design and light weight enables us to easily install it anywhere without worrying about changing the visual language of the existing environment.”

▲ (Left photo, from left) Alena Zhang, Hefziba Mancilla Plaza and Abigaël Mihalache appreciate how Samsung Color E-Paper’s sleek design naturally blends into the store interior.

Visitors seem to notice the alignment between space and design. “What stood out to me [about Amore Seongsu] was how the preserved structure of the old building and the central garden create a unique atmosphere that enhances the products display,” said Abigaël Mihalache, a customer from France. “Color E-Paper blends in and draws attention to the products while supporting the brand’s story.”

Streamlined Operations: A Smarter Way To Manage Retail Spaces

Beyond its versatile installation options, Samsung Color E-Paper offers another key advantage — the ability to adapt content to suit the space and context.

At Amore Seongsu, monthly themed exhibitions and brand pop-ups mean frequent content updates. In the past, replacing and reinstalling printed materials required significant time and cost. With Color E-Paper, staff members can now update and apply content changes quickly and easily using a dedicated mobile app. The app also supports a playlist feature, enabling multiple pieces of content to be displayed and rotated in sequence, further improving space utility and operational efficiency.

▲ Kim highlights how easy content updates have opened up new possibilities for store operations.

“When we used posters or brochures, we couldn’t make modifications once they were printed. The process of ordering, receiving and installing them was also cumbersome,” said Shin. “Content management is significantly faster and more efficient with Color E-Paper since everything is handled through a single app.”

“In a faced-paced environment where information constantly changes, we needed a visual medium that could communicate effectively without overwhelming the space,” Kim added. “Most backlit displays end up feeling harsh in our store. They are too bright and end up clashing with our calm ambiance. Color E-Paper, on the other hand, integrates naturally and offers a more refined, less intrusive presentation. That subtlety was especially appealing.”

The Vision: A Step Towards Sustainable Beauty

Color E-Paper is unlocking new possibilities for next-generation digital signage — delivering both immersion and convenience while reducing the need for paper and ink and, at the same time, using significantly less energy than conventional digital signage.

▲ Shin values the sustainability aspect of Samsung Color E-Paper.

By providing a soft, paper-like display, Color E-Paper resonates with Amorepacific’s philosophy of embracing natural, self-reflective beauty. Unlike typical backlit displays, this innovative product uses a printing-like technology paired with Samsung’s proprietary Color Imaging Algorithm technology to deliver vibrant colors and sharp images.

“We put a lot of care into ensuring that our visual materials accurately reflect the real colors and textures of our products,” said Shin. “Samsung Color E-Paper‘s subtle, natural colors allow us to maintain that consistency without overstatement.”

▲ A visitor examines how Samsung Color E-Paper naturally reflects the colors of the products.

Additionally, Color E-Paper consumes just 0.00 watts² when displaying static content, enabling energy-efficient operation, even in spaces where content changes frequently

“The fact that Color E-Paper offers a sustainable alternative to paper makes it even more meaningful,” Kim added. “It aligns with Amorepacific’s philosophy of not only conveying external beauty but also reflecting on intrinsic values.”

Brands tell their stories through physical space and customers connect with those stories through experiences. Samsung Color E-Paper is bridging experience and meaning, driving transformation with technology that blends seamlessly into virtually any environment.

¹ Accessories including stand and wall-mount sold separately.
² According to International Electrotechnical Commission (IEC) 62301 standards, power consumption under 0.005 watts is displayed as 0.00 watts.

On June 8, Samsung Electronics launched the 32-inch Color E-Paper — an ultra-low-power digital signage solution capable of delivering rich, high-quality visuals.

Behind this innovative product lies Samsung’s proprietary Color Imaging Algorithm technology, developed through close collaboration between the Visual Display (VD) Business and Samsung Research at Samsung Electronics.

Samsung Newsroom spoke with two key figures behind its development — Daewoong Cho from the VD Business and Iljun Ahn from Samsung Research — to learn more about the creation of Color E-Paper.

▲ (From left) Iljun Ahn from Samsung Research and Daewoong Cho from the VD Business

Paradigm Shift: Ultra-Slim, Ultra-Light and Ultra Low-Power

The Color E-Paper sets a new benchmark for digital signage — redefining hardware, operational methods and content expressiveness.

The globally released EM32DX model (32-inch) sports an ultra-slim profile, measuring just 8.6 millimeters at its thinnest point, and boasts a lightweight structure, weighing only 2.5 kilograms with the battery.

▲ Daewoong Cho from the VD Business

“We designed the device to be ultra-slim and ultra-light so that it can be installed easily, even in tight spaces,” said Cho, who led Color E-Paper’s hardware development. “This versatility means it can serve as a menu board at a café entrance or be mounted on a wall to function as a seasonal, emotionally resonant interior display.”

One of the biggest advantages of the Color E-Paper is its ultra-low power consumption, as it draws 0.00W¹ while displaying a static image. This allows content to remain visible for extended periods on battery power alone, significantly reducing energy usage in retail environments. Changing the display image requires only a minimal amount of power as well. In addition, as part of Samsung’s commitment to sustainability, the product incorporates recycled plastics in its exterior and comes in eco-friendly packaging.

▲ Content for the Color E-Paper can be easily created, replaced and managed through the Samsung VXT platform.

▲ Samsung VXT enhances the Color E-Paper experience with content visibility optimization, a preview function that ensures color accuracy before deployment, and other convenient features.

A Display That Runs Without a Continuous Power Supply

The secret behind the Color E-Paper’s ultra-low power consumption is its distinctive method of displaying images.

▲ Iljun Ahn from Samsung Research

“While conventional LCD signage uses a backlight to illuminate images, the Color E-Paper arranges six colors of digital ink in precise locations — just like printing on paper,” said Ahn, who participated in developing the product’s image enhancement technology. “This is also what gives the display its eye-friendly visual texture.”

The display consists of millions of microcups, each containing four colored ink particles (red, yellow, white and blue). When an electrical signal is applied to each cup, the designated ink particles rise to the surface to produce six colors.

“This process closely resembles the printing principle by which ink adheres to paper,” Ahn explained. “Once an image is formed, it can be semi-permanently retained without any further power consumption.”

Rich Images With Just Six Colors Through Samsung’s Proprietary Technology

The Color E-Paper’s strengths go far beyond power efficiency. The product can reproduce vibrant, natural hues using only six colors thanks to Samsung Electronics’ independently developed Color Imaging Algorithm.

“Conventional products had limitations in accurately reproducing input colors, and issues such as distortion and noise occurred . A solution was needed to overcome these challenges, so the VD Business and Samsung Research joined forces to come up with one,” said Ahn.

The starting point for developing the Color Imaging Algorithm, which enhances both color expressiveness and visibility, was the Human Visual System (HVS). The algorithm was built around a key aspect of human vision: the eye perceives the average color across a certain region, rather than focusing on the colors of individual pixels.

“By leveraging this trait, it’s possible to create the perception of different colors by naturally combining the six colors. The key lies in optimizing the ratio and arrangement of those combinations to avoid any color distortion,” Ahn added.

▲ The Color E‑Paper’s color-rendering process, powered by the Color Imaging Algorithm.

Calculating Color Ratios: Probability Map Extraction

Conventional e‑paper relies on error-diffusion² techniques to approximate digital images using a limited color palette. While effective, these methods carry significant drawbacks, as they are prone to visual distortion and suffer from slow computation speeds.

To overcome these limitations, Samsung devised an innovative approach that calculates the probability of placing certain colors within arbitrary regions, allowing for more precise color expression.

▲ The Color Imaging Algorithm computes color-specific weights as probability distributions.

By computing color weights as probabilities, the Color E-Paper can render nearly 2.5 million distinct hues using just six colors — a dramatic 40-fold increase in color richness compared to the roughly 60,000 hues achievable with conventional methods.

Optimizing Color Arrangement: Color Sampling

Along with color ratios, the way colors are arranged also plays a critical role in color rendition quality. Building on the probability map, Samsung developers applied blue-noise-based³ sampling (arrangement)to assign colors on a pixel-by-pixel basis, ensuring uniform and smooth color rendering.

▲ The blue-noise-based color sampling process

▲ (Left) Grocery store promotions brought to life in vivid color on a Samsung Color E-Paper display; (Right) A magnified view of the onion demonstrates how various color combinations naturally render shades and hues.

This advanced Color Imaging Algorithm technology significantly reduces eye strain and delivers images with soft, natural boundaries — just like printed material.

▲ Samsung’s Color Imaging Algorithm technology overcomes the shortcomings of conventional e-paper.

A Globally Acclaimed Technology With a Bright Future

With reactions like “I thought it was real paper!” and “Where’s the power cable?”, people are often surprised or impressed when they see the Color E‑Paper for the first time. The innovation drew significant attention at this year’s edition of Europe’s largest display exhibition, Integrated Systems Europe, where it won three Best of Show at ISE 2025 awards.

“I felt so proud when I heard that a global brand, one that had previously insisted on analog signage only, began seriously considering a digital transformation after seeing the Color E‑Paper at ISE 2025,” Daewoong Cho recalled.

“The natural, paper-like color of the Color E-Paper will offer consumers a fresh experience across various commercial settings. We plan to introduce it in a range of sizes, from small to large displays.”

“We are continuing our research with the goal of being able to render a broader range of colors more effectively. Samsung Research and the VD Business will keep working in close partnership to deliver the next breakthrough in display technology,” added Iljun Ahn.

With its paradigm-shifting power efficiency and color accuracy, the Samsung Color E‑Paper is leading the evolution of digital signage. Driven by a spirit of continuous innovation, Samsung’s product developers are committed to enhancing visual experiences in commercial spaces — setting a new standard for the displays of tomorrow.

¹ Based on IEC 62301 standards from the International Electrotechnical Commission. Power consumption below 0.005W is indicated as 0.00W.
² This method diffuses the quantization error — introduced during image quantization — by distributing it in specified proportions to adjacent pixels, ensuring the errors become visually less noticeable across the entire image.
³ Unlike white noise, blue noise is concentrated in the high-frequency spectrum, distributing fine-grained, evenly spaced patterns without large blotches — enabling smoother and more natural image rendering on displays.

Samsung Electronics today announced the global launch of its 32-inch Color E-Paper (EM32DX model), expanding its portfolio of energy-efficient digital signage solutions. Featuring advanced digital ink technology, this latest model delivers ultra-low power consumption, high visibility and a lightweight design. As such, it is a more sustainable and flexible display alternative for businesses.

“Samsung is committed to pushing the boundaries of display innovation with solutions that enhance engagement while reducing energy consumption,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung’s Color E-Paper empowers businesses with highly efficient, customizable signage solutions that combine sustainability and performance.”

Energy-Efficient Digital Signage With Vivid Color

The new 32-inch Samsung Color E-Paper operates at 0.00W¹ when displaying static content. With a fully charged integrated battery, users have the ability to install and use Color E-Paper freely² without being connected to a power source. During content updates, the display still uses significantly less energy than the conventional digital signage, which helps reduce costs.

Equipped with QHD (2,560 x 1,440) resolution, it leverages Samsung’s advanced color imaging algorithm to optimize color accuracy and readability. This optimization softens the edges of the image while creating smoother and more vibrant colors for an eye-catching display resembling traditional paper posters and retail promotional stands. For businesses, Color E-Paper enables a seamless transition from printed materials to enhanced digital displays.

Slim, Lightweight and Easy To Deploy

Weighing only 2.5kg³ and measuring 17.9mm thick, the display has a paper-thin design that allows for versatile placement on walls, tables and ceilings using the hanging accessories that come with it.⁴ With 13.9mm bezels on all sides, the display provides high usability in both landscape and portrait modes, while its VESA⁵ mount compatibility further expands installation options and enhances convenience for businesses. With two USB-C ports, Wi-Fi and Bluetooth connectivity and 8GB of onboard storage, the display offers seamless integration for businesses to manage their content with ease.

Smart Content Management for Businesses

Available on Android and iOS mobile devices,⁶ the dedicated Samsung E-Paper app allows users easy control to directly create content, schedule display times and set up content on Color E-Paper devices. Additionally, the Samsung VXT⁷ (Visual eXperience Transformation) platform — which provides real-time remote control and intuitive content management of devices and effortless content creation — is now compatible with Color E-Paper. This allows for centralized device management and smooth integration with existing supported signage products. Samsung VXT also includes a feature uniquely tailored for Color E-Paper to optimize content visibility and a preview function to ensure colors are accurate before deployment.

For enterprises, Samsung VXT also supports real-time monitoring⁸ and centralized device management, streamlining content deployment across multiple locations. Powered by Samsung Tizen 8.0, businesses can integrate the display seamlessly into existing systems via Tizen Enterprise APIs.

Additionally, as part of Samsung’s broader commitment to sustainability, the Color E-Paper features a cover made from 55% recycled plastic material and comes in fully paper-based packaging — reflecting the brand’s efforts to reduce environmental impact.

Continued Leadership in the Global Digital Signage Market

Samsung has reaffirmed its position as the world’s leading digital signage manufacturer, holding the top spot for the 16th consecutive year since first reaching number one in 2009.⁹

In 2024, Samsung achieved a record market share of 34.6% in global digital signage sales by volume.¹⁰

For more information about Samsung Color E-Paper, please visit www.samsung.com/business.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, an average power below 0.005W is indicated as 0.00W.
² The estimation is based on Samsung’s internal testing under conditions that protect panel cells, using Samsung’s official 25W EM32DX charger and the provided 4600mAh battery. Actual time may vary depending on usage patterns and other factors.
³ Color E-Paper weight of 2.5kg measured with battery included.
⁴ The EMDX series’ packaging includes rear holders (2) and hanging brackets (2).
⁵ Video Electronics Standards Association.
⁶ Samsung E-Paper app is available for Android devices running version 10 or later, and iOS devices running version 15 or later.
⁷ Samsung VXT must be purchased separately.
⁸ Network connection required.
⁹ Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
¹⁰ Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

▲ Samsung Onyx was the highlight of the company’s exhibition at CinemaCon 2025.

Samsung Electronics reaffirmed its leadership as a pioneer in cinema LED technology at CinemaCon 2025, the ‘largest and most important gathering of movie theater owners from around the world,’ held in Las Vegas, Nevada from March 31 to April 3. At this event, Samsung unveiled the latest Samsung Onyx cinema LED screen with its unmatched picture quality, industry-leading reliability and expanded scalability to meet the evolving needs of theaters worldwide.

With nearly 6,000 industry professionals from more than 80 countries coming together to celebrate the moviegoing experience, CinemaCon is essential for companies that serve the cinema industry. Samsung invited industry professionals to its immersive booth to discover the latest in premium theater technology and watch films from leading studios.

▲ Attendees arriving at CinemaCon 2025 at Caesars Palace, Las Vegas; Inside Out 2 displayed on Samsung’s QMD supersized 105” signage

Redefining Luxury Theater Experiences with Samsung Onyx

At the booth, theater owners and industry leaders had a chance to experience films, including Elio (2025) on the new Samsung Onyx screen, showing attendees a cinematic experience that is unmatched with true black levels, infinite contrast ratio and exceptional color accuracy.

▲ Pixar’s Elio screened on Samsung Onyx at CinemaCon 2025

The new Samsung Onyx screen supports frames up to 4K 120Hz¹ to deliver ultra-smooth motion and razor-sharp quality that brings out more details on screens. Further, Onyx can reach peak brightness levels of 300 nits (86.7fL), six times brighter than traditional cinema standards, which means the brightest details on the screen remain visible to the audience.²

While traditional projectors often appear dim in larger theaters and struggle with washed-out colors in bright scenes, Samsung Onyx maintains exceptional brightness to reveal rich details in shadows, intense highlights and stunning color accuracy across the spectrum.

“The color and vibrancy are very rich,” said Cynthia Lusk, Director of Creative Film Services and International Production at Pixar Studios. “On the Onyx display, there are details of the characters shown that I haven’t seen on a screen before.”

▲ A colorful scene from Pixar’s Inside Out 2 during a screening on Samsung Onyx at CinemaCon

This year’s Onyx offers theater owners four standard sizes³ — 5 meters (16 feet), 10 meters (33 feet), 14 meters (46 feet) and 20 meters (66 feet) — with additional flexible scaling options to accommodate a variety of theater dimensions.

Cannon Beach, a mixed use development blending lifestyle and adrenaline in Mesa, Arizona, will be the first location in the United States to introduce the latest generation of Samsung Onyx in its movie theater, LVL 11 Entertainment.

▲ Opening in Fall 2025, LVL 11 Entertainment at Cannon Beach will be the first cinema in the United States to introduce the latest generation of Samsung Onyx in an auditorium with a balcony, creating a unique viewing experience built around the Cinema LED screen.

“We chose to partner with Samsung because its commitment to innovation and cutting-edge technology aligns perfectly with our vision for LVL 11 Entertainment. By premiering the Samsung Onyx Cinema LED Screen in Arizona, we will be offering an entirely new experience, not just a movie,” said Adam Saks, Chief Operating Officer, LVL 11 Entertainment. “Samsung’s ability to push the boundaries of entertainment technology ensures that LVL 11 at Cannon Beach remains at the forefront of the industry.”

Digitizing In-Theater Movie Promotion with Color E-Paper

▲ Floor maps showcased on Samsung Color E-Paper displayed at the Samsung booth, demonstrating the screen’s paper-like display and slim depth.

Outside the theater, Samsung introduced new digital signage to help theater owners transform the entire moviegoing experience.

Samsung Color E-Paper is an ultra-low power, lightweight and slim display that can replace traditional analog and paper-based promotions while delivering the high visibility and functionality. A dedicated mobile app allows theater owners to seamlessly operate the display remotely, and schedule wake-up and sleep times. With Samsung VXT managing the content of Color E-Paper, updating is simplified as theaters change displays to promote the next upcoming blockbuster.

Immersive Theater Lobbies with Cinematically Designed Signage

▲ Information about Elio(Pixar, 2025) displayed on Samsung’s QMD supersized 105” signage with a Samsung kiosk

Samsung’s QMD series 105-inch supersized screen delivers a unique viewing experience, immersing moviegoers with a large screen before they step into the auditorium. Featuring a cinematic 21:9 ratio, the QMD is designed to captivate the audience, enhance brand visibility and enhance the overall theater environment.

Transforming Menu Boards with Appetizing Visuals

▲ Samsung QMC signage displayed at CinemaCon, showcasing its vivid colors and dynamic content to captivate attendees before they enter the Onyx theater

Samsung QMC signage will immediately draw movieogers upon arrival, showcasing one billion shades of color and allowing theaters to display their food and beverage offerings in a more engaging manner. The QMC’s slim profile enables theaters to optimize their space, seamlessly blending the display into any theater environment.

▲ CinemaCon 2025 official poster contest winners

Samsung’s participation at CinemaCon underscores its pioneering excellence and continued legacy in cinema LED display. Industry experts, theater owners and studios witnessed how Samsung is ushering in the future of cinematic innovation and leadership to build excitement for the future of films.

¹ Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB. 4K resolution support applies to Onyx’s four standard sizes.
² Peak brightness supported when using DCI-HDR supported IMB.
³ All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal; The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout.

▲ Samsung’s stunning display solutions like The Wall and Transparent MICRO LED displays greeted visitors at the Samsung booth at InfoComm 2024.

Samsung Electronics once again proved its leadership in digital signage at InfoComm 2024, North America’s largest audiovisual trade show. This year, InfoComm was held in Las Vegas, Nevada from June 12-14.

One of the biggest at InfoComm, Samsung’s booth drew attention from visitors of all kinds with its nearly 8,800-square-foot presence — as The Wall’s alluring visuals and the Transparent MICRO LED screen, which debuted at CES earlier this year, highlighted the entrance.

Samsung Celebrates New Company Record With Accolade-Filled Event

At the show, Samsung set a new company record by winning 11 awards, showcasing the best in visual technology. Awards won include:

• Samsung SmartThings Pro: Future Publications Installation’s Best of Show
• Samsung SmartThings Pro: Future Publications Sound & Video Contractor’s Best of Show
• Samsung SmartThings Pro: Future Publications IT Pro’s Best of Show
• Samsung SmartThings Pro: Commercial Integrator’s Best Digital Signage Software
• Samsung SmartThings Pro: Commercial Integrator’s Best Large Scale Control Systems
• Samsung Color E-Paper: Future Publications Digital Signage’s Best of Show
• Samsung Interactive Whiteboard (WAD series): Future Publications Tech & Learning’s Best of Show
• Samsung Interactive Whiteboard (WAD series): SCN Installation Product Award’s Most Innovative Videoconferencing Product
• Samsung VXT: Future Publications IT Pro’s Best of Show
• Samsung Display Configurator: Commercial Integrator’s Best Installation Tools & Testers
• Samsung: rAVe Reader’s Choice Favorite Display Brand

Samsung SmartThings Pro: Businesses of All Kinds Get Better Connectivity and Enhanced Intelligence

▲ Samsung SmartThings extends from the home into businesses with the debut of SmartThings Pro, providing seamless control of business devices.

Samsung unveiled SmartThings Pro for the first time — highlighting how a hyper-connected business can transform its operations with new levels of intelligence and device connectivity. Users can access an all-in-one dashboard to manage business operations and storefront systems including Smart Signage, air conditioning systems, appliances and lighting. Features like AI Energy Mode can reduce brightness based on motion, environmental brightness and content analysis.

The user-friendly dashboard provides AI analytics for connected devices, perfect for retail integration to see customer behavior data in stores. Meanwhile, hotels can take advantage of connected devices to enable automatic check-in and check-out, along with automatic lighting in each room based on TV content, to provide a personalized experience for every guest.

SmartThings Pro is easy to implement with existing operations through customizable Application Programming Interfaces (APIs).

In addition to showing off solutions like SmartThings Pro, Samsung highlighted products and services that can transform specific industries including education, retail, corporate environments and food and beverage.

Education: The Interactive Whiteboard Gets an AI-Powered Upgrade

▲ Classrooms get an AI-fueled upgrade with the new models of Samsung’s Interactive Whiteboard.

The Interactive Whiteboard brings AI to InfoComm as enhancements on the education product help teachers and administrators more efficiently keep their students’ learning flowing. AI analyzes on-screen content as well as voice transcriptions and provided educational materials to generate quizzes for students. It’s also easy to control with voice recognition technology, in partnership with Merlyn Mind.

“InfoComm is the perfect place to reveal the AI-fueled innovations that the Merlyn Mind and Samsung teams have brought to the Interactive Whiteboard WAD series,” said Levi Belnap, Chief Revenue Officer at Merlyn Mind. “The next era of interactive displays is on showcase at this event, and we’re proud to feel the excitement surrounding our collaboration efforts. The secure, voice-enabled AI elements support new, intuitive methods for teachers to facilitate instruction, and we believe the future is bright for AI-powered solutions to help solve long-standing challenges in education.”

These AI tools add even more functionality to the Google EDLA-certified display — which offers a more interactive classroom environment through services like Google Classroom and Google Drive or a robust suite of educational tools and apps available through Google Play.

Retail and Grocery: Color E-Paper Digitizes a Traditional Paper Experience

▲ Samsung Color E-Paper launches at InfoComm, offering a low-power alternative to traditional paper signage.

Samsung Color E-Paper debuted at InfoComm, providing an alternative to paper signage or larger signage without losing color or versatility. The easy-to-move, lightweight frame operates at 0.00W¹ when showing static images. Full color images are displayed with groundbreaking E Ink Spectra 6 technology, bringing full color options and an advanced color imaging algorithm for enhanced performance. Its mobile app also makes it easy to update content quickly.

Control Center & Corporate Offices: See More With Transparent Screens and 21:9 Video Conferencing

▲ The Wall can become a huge canvas for control centers.

▲ The Transparent MICRO LED display allows for a comprehensive view of all screens at once, allowing for fast action based on current situations. The Wall is a huge canvas for control centers to see detailed information.

The right signage can make all the difference when it’s necessary to see information quickly and easily. Any corporate or government control room can be enhanced with Samsung’s easy-to-see and even easy-to-see-through displays.

The Transparent MICRO LED display unveiled at CES shows how control room users can see more at once. Meanwhile, The Wall provides a large, crystal-clear screen for viewing multiple setups for a simultaneous, multi-dimensional view into all operations.

▲ An entirely new 21:9 video conferencing screen ratio redefines what large-screen video conferencing can look like.

For corporate meetings, a new 21:9 ratio screen makes video conferencing more efficient. The expansive ratio makes it easier to see faces and screen-shared content at the same time. In partnership with Cisco Room Kit EQX, this larger screen ratio supports dual displays to deliver an ultra-immersive video conference system.

Food and Beverage: Signage Makes People Hungry With Vibrant Pictures

▲ The brightness and clarity of the QxC series in food and beverage establishments draw people in by making menu offerings look vibrant and appetizing.

Announced at last year’s InfoComm, the QxC series offers an easy and intuitive interface in various sizes and brightness options to make the most out of any space — especially restaurants and food retailers. Menu items feel more realistic thanks to 4K UHD resolution, and energy usage can be managed through automatic brightness adjustments based on surrounding light.

Recently, Samsung’s Smart Signage QH55C — part of the QxC series — became the first digital signage to be recognized by invidis Green Signage — Hall of Fame. Honoring sustainable digital signage products from display manufacturers around the world, the Green Signage — Hall of Fame selected the QH55C model for its energy-efficient features and impressive reduction of 168 listed carbon footprint metrics.

Samsung Uses Its Deep Expertise To Educate at InfoComm

▲ Alex Lee presents the Samsung VXT platform in a keynote on the Technology Innovation Stage at InfoComm.

Alex Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics, gave a keynote on the VXT platform at the Technology Innovation Stage. Highlighting the ease of use and streamlined operations in the content management system, he outlined the goals of VXT — to maximize screen value, democratize screenshare and deploy a native, cloud-based CMS platform.

▲ Samsung’s new PIRS partnerships allow for customized solutions across verticals in Samsung VXT, a comprehensive cloud-based CMS platform.

Samsung highlighted its PIRS partners (Pre-Integrated and Repeatable Solutions) that provide various micro-vertical solutions.

• Idomoo creates videos in seconds and shares nearly real-time updates to video boards for highly customizable signage updates
• Seenspire brings real-time content services to VXT and allows businesses to provide dynamic and engaging content with just a few clicks
• Stingray, known for its extensive library of audio and visual content and services, enriches VXT with high-quality music, videos and multimedia content
• VXT Art provides access to a world of art with partners like The Van Gogh Museum, Saatchi Art, Tate, Lumas and Yellow Korner
• Wisar Digital bridges Point-Of-Sale (POS) systems to menu boards to make it easier to manage menu changes and communicate current menu offerings to customers

The installation and setup of signage is a critical step in making the most out of it, and Samsung showed its solutions that ease the burden on integrators and businesses.

Samsung Display Configurator creates a virtual installation simulation to streamline installation planning and facilitate precise customization. Samsung Signage Setup Assistant allows users to calibrate and arrange their displays through a mobile app, automating the process for multiple screens while offering remote device control.

▲ Samsung’s 10,000-square-foot display greeted visitors to InfoComm 2024 in the West Hall of the Las Vegas Convention Center.

InfoComm is an exciting time every year. As industry experts filled the Las Vegas Convention Center’s West Hall, they were greeted by a massive 10,000-square-foot Samsung LED wall. Samsung wayfinder displays and directional signage helped attendees navigate the expansive exhibition space.

▲ Samsung set a new company record with 11 awards at InfoComm, including the rAVe Reader’s Choice Favorite Display Brand.

This year, Samsung once again proved its position as an industry leader. The company will continue to create solutions that take inspiration from the past to open new opportunities for businesses through innovative signage in the future.

¹ The power measurement is based on IEC 62301 standards. According to the standards, the value is rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.

Samsung Electronics today announced SmartThings Pro and next-generation display technologies for its award-winning digital signage lineup. The announcement is part of the company’s participation at InfoComm, the largest professional audio-visual industry trade show in North America, held in Las Vegas from June 12 to 14.

At Booth W1225, Samsung will showcase SmartThings Pro, an evolution of SmartThings with business-focused capabilities; Samsung Color E-Paper, an ultra-low power, lightweight and slim digital paper display; exclusive new generative AI functions for the Interactive Whiteboard (WAD series); and the new Samsung Business TV BED series, a UHD TV with flexible functionality for businesses across different sectors. These solutions will be displayed throughout InfoComm, with Samsung providing demonstrations and educational sessions to highlight the products’ wide-ranging benefits.

“We are pleased to introduce a variety of new solutions, services and products at this year’s InfoComm,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Building on our legacy of being ranked No.1 in signage sales for 15 consecutive years, we are using this event to showcase our latest solutions that cater to diverse business needs.”

SmartThings Pro Brings New Intelligence to Business Environments

SmartThings Pro extends Samsung’s hyper-connected smart home technology to business environments, enhancing sustainability, automating operations and improving the overall business experience. To better support business-to-business (B2B) customers, SmartThings Pro offers customizable Application Programming Interfaces (APIs) for seamless integration. It also features AI Energy Mode, an intelligent power saving technology that reduces energy consumption based on ambient brightness, content analysis and motion detection. This energy-saving algorithm is available for Samsung products connected to the SmartThings Pro ecosystem.

Additionally, SmartThings Pro enables users to check the connection status of various IoT devices through a user-friendly dashboard. This dashboard provides AI to analyze connected devices, helping users use their devices more efficiently and adopt energy-saving practices.

Beyond individual users, SmartThings Pro will also improve the general operations of connected devices in corporate environments, including SMART Signage, hospitality displays, air conditioning systems, digital appliances and much more. It also helps corporate clients manage various environmental factors such as temperature, humidity, lighting more effectively by linking various IoT products. It also integrates sensors like cameras to enhance monitoring and control capabilities. These features help users automate daily configurations and setups, resulting in more efficient and sustainable operations while reducing overall business costs.

Many of Samsung’s partners already plan to use the available APIs. Some of these partners include:

• Cisco, which will demonstrate API integrations with Cisco video devices at InfoComm and show how to integrate them with Webex Control Hub for scaled deployments.
• Aqara, which will enhance the Smart Hotel experience through co-operating experiences.
• Quividi, which will build a retail analytics solution with its online data center, VidiCenter, leveraging its new partnership with Samsung.

“We will further enhance Samsung’s IoT solutions for the B2B market through SmartThings Pro,” said Chanwoo Park, Executive Vice President at Samsung Electronics. “Our customized solutions strengthen display performance in apartment buildings, residential spaces, public facilities like schools and commercial spaces like retail, hotels and offices. SmartThings will not only improve performance for these operators, but it will reduce cost.”

Color E-Paper: Extremely Efficient, Lightweight and Slim Display for Businesses

Samsung will unveil its ultra-low power display, Samsung Color E-Paper (EMDX model), for the first time at InfoComm. Seamlessly blending digital ink with innovative full-color e-paper technology, this new signage can replace analog or paper promotional materials.

The new product offers a more eco-conscious alternative to traditional promotional methods while delivering the high-visibility signage businesses need. The Samsung Color E-Paper operates at 0.00W¹ when displaying static image and consumes significantly less power than traditional digital signage when changing images. Additionally, managers can remotely control the Color E-Paper, setting schedules to save energy with automatic wake-up and sleep times.

The 32-inch screen is equipped with QHD (2,560 x 1,440) resolution and a 60,000-color gamut (six colors per pixel: red, yellow, green, blue, white and black). Weighing only 2.9kg and measuring 17.9mm in width,² it can be seamlessly installed in various locations, such as walls, tables or even ceilings, without additional mounts. This flexibility allows businesses and advertisers to deploy the Color E-Paper in multiple locations to effectively engage audiences while reducing operational costs.

Samsung Color E-Paper includes a dedicated mobile app³ that allows users to easily create or change content. It also supports the Samsung VXT solution, enabling real-time monitoring and remote integrated management of multiple displays simultaneously. The VXT CMS Canvas also offers a variety of templates optimized for E-paper displays, making it easier to produce content across different verticals.

For charging and data transmission, the Color E-Paper features two USB-C type ports and supports Wi-Fi and Bluetooth. It also includes 8GB of flash memory, an interchangeable bezel that allows users to change colors of the frame⁴ and VESA⁵ standard wall mount compatibility⁶ to provide users with enhanced connectivity, customization options and flexible mounting solutions.

The Color E-Paper panel utilizes the innovative E Ink Spectra 6 technology, a groundbreaking color solution designed for in-store advertising, indoor signage and replacing paper posters. It features an enhanced color spectrum and advanced color imaging algorithm to improve marketing and advertising performance.

“We’re excited to announce our partnership with Samsung to unveil the innovative 32-inch E Ink Spectra 6 for the signage market,” said Dr. FY Gan, President of E Ink Holdings. “This collaboration highlights our commitment to a brighter future with display solutions. By merging E Ink’s cutting-edge color e-Paper technology with Samsung’s signage expertise, we are poised to deliver low-power color displays that revolutionize digital promotion and communication, while enhancing sustainability strategies.”

Interactive Whiteboard: AI Capabilities Boost the Learning Experience

First announced at ISE,⁷ the Interactive Whiteboard (WAD series) will make a grand entrance at InfoComm, loaded with new features that include generative AI capabilities.

New AI-powered features include automatic transcriptions from spoken lessons and the ability to generate detailed class summaries that highlight key points and main topics. By analyzing the teacher’s voice transcription, the written material on the display and provided educational materials, it can also generate quizzes for students. It also uses machine learning to improve content accuracy and block inappropriate content.

Additionally, through a collaboration with educational technology company Merlyn Mind, the display will feature voice recognition technology optimized for educational environments. This will simplify control of the Interactive Display and help tailor its functionalities to align with school-specific curricula.

“We are delighted to collaborate with Samsung Electronics, a global leader in educational technology and innovation,” said Dr. Satya Nitta, the CEO of Merlyn Mind. “Samsung has a long history of bringing advanced technology to classrooms, starting with Chromebooks over a decade ago. Together, we will continue to integrate our purpose-built AI for education with Samsung’s solutions to create more engaging and effective learning environments.”

These capabilities will roll out for all three different-sized models later in the year, providing more convenient usability and a higher contextual learning environment.

Samsung Business TV BED: Exceptional Image Quality With Flexible Functionality

At InfoComm, Samsung will also showcase the Samsung Business TV BED series, offering UHD picture quality and flexible functionality. Available in a range of sizes⁸ – 43, 50, 55, 60, 65, 70, 75 or 85 inches – the TV can fit into almost any space, making it an optimal choice to enhance both the style and functionality of various environments. This solution meets the needs of sectors including restaurant industry, education, small/home offices and other small businesses.

Launching globally in Q3,⁹ businesses can use the existing Samsung Business TV App available on Android or iOS devices to remotely manage, schedule and display customized content effortlessly. It also supports SmartThings Pro and Samsung VXT, meeting a wide variety of business needs and providing lifelike clarity through 4K image quality and smooth device management.

¹ The power measurement is based on IEC 62301 standards. According to the standards, the value rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.
² Specifications based on internal testing pre-launch. Final specifications subject to change.
³ App is available on Android and iOS.
⁴ Bezel frame sold separately
⁵ Video Electronics Standards Association
⁶ Compatible with 200×200 VESA mount
⁷ Integrated Systems Europe (ISE) is a leading audiovisual (AV) and systems integration trade show in Europe.
⁸ Size availability varies by region.
⁹ Specific launch timing will vary by region.

Having entered the commercial display market with a full B2B signage in 2008, Samsung continues to make history of digital signage with consistent technological innovation, differentiated solutions, and market leadership.

Samsung started by achieving first place in global market share of digital signage in 2009. Then in 2012, Samsung opened the LCD renaissance by introducing two transparent LCD models. In 2017, the world’s first cinema LED, Onyx, was unveiled, presenting a new standard for theater screens with unbelievable picture quality and infinite contrast ratio.

Over a decade and a half of “firsts” has led to myriad breakthroughs in digital signage. The world’s first modular display “The Wall,” introduced in 2018, has freely adjustable screen size and shape, expanding the scope of digital signage to various spaces, like art museums and department stores.

As demand for immersive content increased, Samsung created a new version of “The Wall” exclusively for virtual production studios in 2023. With ultimate picture quality, it overcomes the challenges of physical on-site sets and leads to a reduction in production time and cost. The Wall for Virtual Production continues to change the landscape of the content production with a top-tier customizable solution.

Here’s a look at the footsteps of Samsung Signage, which has been solidifying its #1 position globally for 15 consecutive years² with innovative display technology.

^{1, 2} Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

Samsung Electronics, the global number one digital signage provider for 14 consecutive years,¹ today announced that it has achieved ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications from the British Standards Institution (BSI) for its digital signage content management systems (CMSs). The three systems awarded with the certifications are the Samsung Visual eXperience Transformation (VXT) platform, MagicINFO and LYNK Cloud.

ISO/IEC 27001:2022 is the leading standard for Information Security Management Systems (ISMSs), which defines the various requirements that an ISMS needs to meet. As an extension of the 27001 standard, ISO/IEC 27701:2019 specifies requirements and provides guidance for establishing, maintaining and improving a Privacy Information Management System (PIMS) within the context of an organization.

▲ (Host) Alex Lee, Executive Vice President of Visual Display

“The protection of customer data and operations has become a fundamental requirement of the industry,” said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “Being awarded these certifications is indicative of our continued efforts to ensure our digital signage solutions are highly reliable and trustworthy platforms for customers.”

By obtaining these certifications, Samsung’s digital CMSs have further demonstrated their adherence to the highest standards in information security. The globally acknowledged certifications emphasize the importance of securely managing both company and customer data, focusing on principles like data integrity, availability and confidentiality, while also reaffirming Samsung’s commitment to upholding these standards consistently across all areas of digital signage operations.

“In an era where data security is paramount, standardized certifications provide businesses with the assurance and peace of mind they need when managing sensitive information,” said Dénelise L’Ecluse, Managing Director of Assurance for Continental Europe at BSI. “The ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications awarded to Samsung VXT, MagicINFO and LYNK Cloud systems exemplify the high level of security and trust these platforms offer to B2B customers.”

For Samsung’s signage and hospitality displays, integration with Samsung VXT, MagicINFO and LYNK Cloud ensures that they are globally certified for enhanced data security and enables safer day-to-day user operations. These solutions enhance the reliability and competitiveness of Samsung’s signage offerings across three different areas:

• Samsung VXT: A cloud-native CMS combining content and remote signage management on one secure platform. Designed with ease-of-use in mind, the all-in-one solution allows businesses to easily create and manage their digital displays. It streamlines operations with quick setup and recovery, while offering easy deployment, cost savings and minimal downtime during failures. Its VXT Canvas feature simplifies content creation, making it more intuitive and user-friendly​​.
• MagicINFO: A digital signage CMS for content creation, deployment and management. Its key features comprise real-time monitoring, big data analysis and robust security settings, including ISO standard compliance. These features make it ideally suited to content distribution, offering enterprise-level security and efficient management​​.
• LYNK Cloud: Tailored for the hospitality industry, this solution facilitates efficient content and device management for all hospitality displays. LYNK Cloud aids in remotely monitoring and managing device usage in guest rooms, enhancing hospitality in terms of both operational effectiveness and the overall guest experience​​.

For more information on Samsung’s CMS platforms, including Samsung VXT, MagicINFO and LYNK Cloud, visit www.samsung.com.

¹ Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q3 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signages (The LED Video Display History Report provides sales data for LED signages from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017).

Samsung Electronics and the Houston Astros today announced they will digitally enhance Minute Maid Park with display technology designed to further elevate the fan experience. Samsung, a leader in digital signage innovation, will deliver some of the highest definition, large-scale displays in the game, so fans can expect to be immersed in the action like never before. The multi-year deal will see new outdoor LED technology both in the infield and outfield in time for the 2023 season, including a brand-new main scoreboard with dynamic content.

“Technology continues to take the in-person fan experience at live entertainment and sporting events to incredible new heights,” said Harry Patz, Jr., Senior Vice President and General Manager of Display Division, Samsung Electronics America. “Partnering with the World Champion Houston Astros provides Samsung with another opportunity to showcase how the company’s world-class display technology improves the ways venues can create excitement amongst fans and drive business with stunning content display, dynamic entertainment, real-time information and more.”

Following their championship-winning season, the Houston Astros will return to the ballpark in 2023 with upgraded displays and solutions by Samsung — including the main outfield display, ribbon boards, center field mezzanine and more. Installation at Minute Maid Park started in November 2022, with scheduled completion by Opening Day 2023, so fans can enjoy the top-of-the-line technology built for interactivity and engagement.

Samsung is a dominant digital solutions provider within the sports industry, enhancing venues across the country through its technology, such as video walls, interactive displays and outdoor and indoor LEDs. The partnership’s goal is for the fan experience at Minute Maid Park to be taken to the next level through these digital enhancements.

“We are excited to add Samsung as a corporate partner and to integrate their state-of-the-art technology into our ballpark,” said Marcel Braithwaite, SVP, Business Operations, Houston Astros. “As we are always looking for ways to improve our fan experience at Minute Maid Park, this new scoreboard, the ribbon boards and other digital enhancements are good examples of our continuous focus on our fans.”

Minute Maid Park joins an all-star lineup of arenas and stadiums used for professional teams that have partnered with Samsung to transform technology and enhance the fan experience. In addition to Minute Maid Park, Samsung sports partnerships include Citi Field (Queens, New York), Chase Center (San Francisco, California), SoFi Stadium (Los Angeles, California) and M&T Bank Stadium (Baltimore, Maryland).

△ Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics

Last month I had the opportunity to travel to Barcelona, Spain to attend Integrated Systems Europe (ISE) for the first time in two years. It reminded me that the world is returning to routines and norms. At the same time, it will be a fundamentally different world moving forward.

I can also apply these observations to Samsung’s digital signage business. In 2022 and beyond, Samsung will deliver a variety of solutions that were and still are important to businesses today, as well as new technologies designed to meet the needs of the modern world.

It’s clear that we will never fully return to what we used to think of as “normal” life. We’ve already reimagined offices, classrooms, entertainment and so much more within our daily routines. It’s my job not only to keep up with these trends, but to fundamentally reimagine the role of digital signage moving forward. That’s why Samsung is focused on redefining our most common spaces, reconnecting the world through new experiences and re-emphasizing the importance of digital signage in our daily lives.

Redefining Learning and Collaboration in a New Era

One of the largest shifts of the past few years is the role technology plays within common environments such as classrooms in schools and meeting rooms in offices. These environments saw an increasing demand for digital transformations and now new considerations are required to ensure every student and professional has the same high-quality collaboration experience regardless of whether they attend in-person, online, or in a hybrid manner. In other words, learning and collaboration spaces have been redefined with an increased emphasis on inclusivity in any scenario.

Samsung is addressing this need with the new Samsung Flip Pro. It provides students and professionals with high-quality collaboration experiences whether they are in-person or remote with enhanced usability and specialized features to meet ever-changing business and education needs. With a focus on seamless and intuitive interactions, it’s easy to set up and easy to use. The newly added intuitive control panel enhances the overall classroom or meeting room experience along with the industry’s fastest touch latency, enhanced multi touch features and the ability to simultaneously connect devices to the display wirelessly for enhanced collaboration.

Reconnecting Through New Outdoor Experiences

As consumers return to public shopping malls, sporting events and other forms of entertainment, businesses are competing now more than ever for their attention. With more outdoor activities, signage has become a bridge between consumers and brands while helping people enjoy digital art. In other words, signage reconnects consumers with the world.

LED signage also creates unforgettable experiences inside sports stadiums. Delivering the best viewing angles for fans was one of Samsung’s highest priorities. As part of these efforts, Samsung designed the largest videoboard ever created for sports, the Infinity Screen in SoFi Stadium as a part of the Hollywood Park Technology Alliance. Measuring 70,000 square feet, the incredible curved, 360-degree, dual-sided screen greets fans and provides a state-of-the-art way to experience the game.

Another trend where we see a major opportunity for growth is the electric vehicle industry. As demand for electric vehicles surges, carmakers, governments and local businesses are rushing to build more electric vehicle charging stations. This provides a new outlet to serve information and deliver promotions to electric vehicle owners, and Samsung outdoor signage is the perfect solution for this scenario. With ultra-bright picture quality and durability with certified IP56-rated protection, the outdoor signage can excel in a variety of weather conditions and environments, hence businesses can create engaging visual experiences while customers top up their batteries in charging stations.

Re-emphasize the Vision of ‘Screens Everywhere’ With Unmatchable Micro LED Technology

Micro LED technology is set to define the future of display innovation. From the luxury industry to hospitality and travel, the potential of Micro LED is endless. The Wall is Samsung’s state-of-the-art display technology, which features even more options for businesses looking to transform their spaces with next level picture quality and immersion.

Samsung is the leader in Micro LED displays, which contain smaller LEDs, and allow greater LED density, enabling brighter and more detailed color expression inside a slimmer display profile. To create our industry-leading Micro LED technology, we have focused on three key areas: Samsung developed fully integrated ultra-fine Micro LED chips; such densely populated LEDs result in stunning brightness; and we continue to secure processing know-how for ultra-fine semiconductor chips to improve mass production.

These unparalleled technologies helped Samsung’s 2022 lineup of The Wall (IWB) open up new possibilities. The micro pitch feature of the IWB delivers the most detailed picture with 0.63 pixel pitch, the slimmest ever, in addition to providing a variety of screen sizes to meet any consumer or business need. Meanwhile, The Wall All-in-One (IAB) has transformed the installation process with a pre-adjusted seam and a ‘Pre-Assembled Frame Kit’ which makes the whole process as simple as a consumer TV. The Wall All-in-One not only saves valuable time but also lowers the total cost of ownership while delivering a better viewing experience.

In a constantly changing world, Samsung will continue to deliver breakthrough innovations to realize the vision of “Screens Everywhere” based on industry-leading Micro LED technology.

Reimagining the Role of Digital Signage

As an industry leader in the global signage market for the past 13 consecutive years,¹ we will continue to expand our sustainability efforts by creating products that can reduce carbon emissions and contribute to resource circulation.

Our digital signage solutions, including the 2022 Smart Signage, have received certified energy efficiency grades that rise to new industry standards, such as ENERGY STAR and EPEAT. Samsung also has incorporated eco-conscious packaging featuring recycled materials in all signage products since 2021 and became the first business in the industry to achieve the reducing CO2 label, certified by the Carbon Trust for its display portfolio.

In recognition of our eco-conscious efforts for our sustainability initiative, we won the ‘Sustainability Innovation of the Year’ at the AV News Awards in ISE. As we are grateful for the recognition of our efforts, we plan to make each step count while we collectively change production practices for a sustainable future.

The return to routines combined with new customer expectations and habits provides businesses with a rare opportunity to reimagine their offerings and practices. By considering a new role for digital signage moving forward, we’re helping our customers reimagine what’s possible to keep them ahead of the curve.

I’m excited for this next chapter for digital signage. At Samsung, we’re passionate about bringing game-changing innovation and value to our enterprise customers. We will continue to innovate, reimagining the role of digital signage in new and conventional spaces, all while increasing our customers’ possibilities in this new era.

¹ Samsung has been the No.1 selling digital signage brand for 13 consecutive years by Omdia. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)

Samsung joined the Hollywood Park Technology Alliance to continue to deliver groundbreaking display technology solutions and products — including its LED videoboard, ribbons and large format displays — across the 300-acre sports and entertainment destination. The company joined the Alliance’s roster of leading innovators including: SoFi, Google Cloud, YouTube, Verizon, Deloitte, Cisco, Square, Ticketmaster, Ross, Willow and PAM. Together, the collaboration will help advance Hollywood Park’s plans to develop the mixed-use project to exceed guest expectations.

“Joining the Hollywood Park Technology Alliance allows us to continue to contribute display innovations to the ever-evolving complex,” shares Mark Quiroz, Vice President of Marketing for Samsung’s Display Division. “Partnering with leading innovators helps us to deliver a revolutionary guest experience, made possible by the innovative alliance partners. We are ready for the long-term advancement of this incredible space and are looking forward to collaborating with our fellow technology partners.”

Samsung’s LED display portfolio has captured Los Angeles’ most striking architecture, SoFi Stadium — home to this Sunday’s Big Game — with its Infinity Screen installation in August 2020. The largest videoboard ever created in sports, Samsung’s cutting-edge visual display technology features a double-sided 70,000 square-foot 4K LED display that loops around the center of the stadium, offering an unprecedented view to all fans no matter where they’re sitting.

Positioned 122 feet above the playing field, the oval display features approximately 80 million pixels and with the largest graphics control system in the history of sports, the Infinity Screen is revolutionizing how the stadium visually connects with its viewers to enhance the fan experience like never before.

When it comes to picture quality, Samsung delivers the most advanced high dynamic range (HDR) technology. Setting the standard for stadium videoboards, Samsung has implemented the latest iteration, HDR10+, to produce a superior image quality that captures every detail of gameplay. Viewers following Sunday’s game at home can expect a truly immersive experience thanks to its dynamic tone mapping and enhanced intrinsic dynamic range. HDR10+ support will play a major role in the stadium’s upgrades over the course of the partnership.

This multi-year alliance extends across the entire Hollywood Park portfolio and has incredible applications for the development’s retail, office, residential, sports and entertainment offerings.

When complete, Hollywood Park will feature retail space totaling up to 890,000 square-foot. It will also feature up to 2,500 residences, 25 acres of public parks and open space, a hotel, and up to 5 million square feet of creative office space.

The Alliance’s collaborative effort to introduce unparalleled technology to the stadium will deliver extraordinary experiences for future events.

For more information on Samsung’s products and solutions, please visit news.samsung.com/us.

Enhancing Experiences With Next-Level Big Screen Technologies

Positioned 122 feet above the playing field, the 70,000 square-foot oval display features approximately 80 million pixels to enhance the in-stadium fan experience. Teams on the sidelines and fans in the crowd alike are able to watch 4K instant replays, up-close game action, game stats, interactive updates and more.

Samsung’s advanced technology is bolstered by the largest graphics control system in the history of sports. Each LED panel can be uniquely or congruently programmed with statistics, live and animated content — and its unique size and shape make it wider than the field of play.

Delivering the best viewing angles for fans was one of Samsung’s highest priorities. By using the measurements from architectural drawings of the stadium and simulating viewing angles on a test screen, Samsung designed the Infinity Screen to ensure that every seat in the stadium offers a great view of the videoboard. The display is also equipped with a state-of-the-art audio system with more than 260 individual JBL by Harman speakers embedded into its frame — equal to 1,500 home theater systems.

Immersive Entertainment for Every Fan

To offer fans and guests a consistently dynamic experience, Samsung also outfitted the stadium with other innovative solutions, including more than 2,600 large format displays, ribbon boards – long, thin LED screens mounted on the face of balconies — and audio equipment. No matter where fans are in the stadium, they won’t miss the action on or off the field.

Every large format display at SoFi Stadium utilizes HDR10+, making the picture quality life-like and full of vibrant colors, sharper contrasts and crisper details. The same can be said for any fan who watches the game directly from a Samsung TV or compatible device at home. Thanks to HDR10+ technology, viewers can also enjoy the big game from the comfort of their couch, while still feeling that they’re at the stadium itself.

Samsung is the official display, mobile and TV partner of Hollywood Park, a near 300-acre sports and entertainment destination and home to SoFi Stadium.  

“Baseball is one of America’s great historical pastimes and thanks to cutting-edge display- and data-driven innovation, we are ushering in a new, exciting era that transforms the ballpark experience and brings fans into the game like never before,” said Harry Patz Jr., Senior Vice President and General Manager, Display Division, Samsung Electronics America. “Technology is central to the way fans enjoy sports, and we are thrilled to bring Samsung’s full display portfolio, solutions and expertise to this new era of fandom.”

From the moment they arrive on property to the final out, fans will experience gameday in a whole new way. Among the enhancements for 2022 that are expected include new ribbon boards and more than 1,300 LCD screens throughout the ballpark to lead fans to the shortest lines and ensure they don’t miss a single pitch. A new larger and enhanced centerfield scoreboard will be installed for fans’ enjoyment for the 2023 season at Citi Field.

“We are excited and proud to partner with such a worldwide leader and iconic brand as Samsung,” said Mets Executive Vice President and Chief Revenue Officer Jeff Deline. “Like Samsung, the Mets have a very loyal and passionate fan base, and the implementation of this state-of-the-art technology is going to provide an enhanced experience and environment for millions of fans that come to Citi Field for many years.”

IMMERSIVE DISPLAY TECHNOLOGY & SOLUTIONS

As the complete design and build partner for the Citi Field project, Samsung will deploy the full breadth of its display portfolio and technology solutions throughout the ballpark to create the first connected venue in Major League Baseball.

“Samsung has a rich tradition of innovation and purpose-built technology. Over a two-year period, we’ll transform a once static signage environment to an all-digital experience,” said Mark Quiroz, Vice President Product Marketing, Display Division, Samsung Electronics America. “By seamlessly weaving display technology and sensors into the existing environment, Samsung will create a gateway for connectivity at Citi Field for both the operators and the fans.”

“Our partnership with Samsung is a significant investment from our owner Steve Cohen to bring the most state-of-the-art technology to the ballpark and provide our fans an even better experience at Citi Field,” said Mets Chief Technology Officer Mark Brubaker. “The quality of these upgrades and integration into the daily experience for our fans make Citi Field an industry leader when it comes to the most innovative technological displays.”

WHAT FANS CAN EXPECT

Built for the future, the ballpark upgrade – one of the largest single projects in all professional sports – is slated to take place over the span of two years and will make Citi Field the most technologically advanced ballpark in the major leagues. When complete, Citi Field will feature:

• More than 1,300 LCD screens and 4,000 square feet of direct view LED screens in public spaces, enhancing the fan experience at every touch point and even alerting them when their team merchandise is ready for pick up
• A ballpark-wide IPTV system that will carry nearly 100 channels of sports and entertainment content
• Double the number of slow-motion replay systems and three times as many cameras for increased game coverage
• An enhanced and fully upgraded scoreboard to display the latest LED technology and handle 4K video

An iconic landmark and historic symbol of New York City, Citi Field will welcome fans to experience one of America’s favorite pastimes like never before through Samsung innovations. The multi-year technology upgrade is scheduled to begin in 2022.

By utilizing digital signage as a media art platform, Samsung Electronics has been paving the way for the expansion of the technology’s role. Today, the company is the world’s No. 1 digital signage manufacturer, having developed products that support a wide range of consumer experiences in locations across the globe.

In celebration of Samsung’s participation in InfoComm 2021 – North America’s largest audiovisual industry event, set to take place in Orlando, Florida from October 27–29 – let’s take a look at the stories behind some of Samsung’s most stunning digital signage.

Digital Signage’s Expanding Role and Growing Market

Both the global digital signage market’s size and the speed of its growth have been impressive by any measure. According to Omdia, a leading market research firm, the global signage market is expected to reach a whopping $19.9 billion by 2023. With a 33 percent¹ market share by volume as of the first half of this year, Samsung maintains a firm grip on the No. 1 position in the LCD smart signage market.

In the era of social distancing, the digital signage market has seen rapid growth. This is because digital signage is being utilized in all types of locations, including everything from kiosks that offer integrated solutions for orders and payments, to drive-throughs that allow customers to view menus and order food from the comfort of their car. As people’s lifestyles have begun to change, companies have been placing greater emphasis on digital communication. As such, the role of digital signage has expanded to encompass various functions that complement such lifestyle changes.

Captivating Crowds From New York to Helsinki

Whether it’s depicting an enormous waterfall in the middle of New York’s Times Square, or crashing waves in downtown Seoul, Samsung’s vivid and scalable outdoor signage instantly transforms the vibe of any space.

Samsung SMART LED Signage is installed on the side of the One Times Square building in New York’s Times Square. Roughly 110 meters tall and measuring more than 1,081 square meters in all, the signage, which boasts a tight LED pixel pitch and 9,000 nits of brightness, vividly displays a work of art known as “Waterfall-NYC (2021)”. The digital artwork depicts cool water cascading from an enormous waterfall.

Samsung SMART LED Signage measuring 1,620 square meters (four times the size of a basketball court) is installed on the exterior of COEX’s SM Town in Samseong-dong, Seoul. The signage makes full use of its unique L-shaped design to depict a strikingly realistic three-dimensional wave. The installation is the result of a partnership with the Seoul-based design company d’strict, which also created “WAVE”, the work of art that is on display.

Like the signage pictured above, the massive LED screen at SoFi Stadium in Los Angeles captivates crowds with exciting visuals. Stadiums have always been places that are full of exciting sights and sounds, where crowds of people gather to cheer on their favorite teams. Now, visitors to one of the premier stadiums in the NFL can enjoy an unforgettable game experience made possible by Samsung signage.

The 360-degree, dual-sided curved LED screen that hangs above the field at SoFi Stadium in Los Angeles, California measures 6,500 square meters in all, making it the single largest screen in the world. It is also the first stadium display to feature 4K picture quality, offering fans a vivid viewing experience from anywhere in the stadium. Approximately 9,100 square meters of Samsung LED signage has been installed on the stadium’s roof and around its exits.

Whereas large outdoor signage captivates audiences in open spaces, indoor signage can help heighten individuals’ excitement in a variety of settings, including when traveling.

Travelers from around the world may experience that excitement when encountering the S-shaped wall of Samsung SMART LED Signage in Finland’s Helsinki Airport. Meanwhile, the curved signage installed on the ceiling of MSC Cruises’ cruise ship, the MSC Grandiosa, enhances passengers’ experience with beautiful works of art.

Measuring 580 square meters, Samsung’s curved LED signage is installed on the ceiling of the Galleria in MSC Cruises’ cruise ship, the MSC Grandiosa. Because the signage can be operated at all hours, it can provide passengers with various content based on the time of day.

A total of 167 square meters of Samsung SMART LED Signage is installed in Finland’s Helsinki Airport. The S-shaped media wall features a 6000R curvature that emphasizes the beauty of waves. Onlookers can enjoy a wide range of natural sights curated by Finland’s tourism office, including picturesque snowy scenes and the awe-inspiring Northern Lights.

Enhancing the Atmosphere of Any Space

It’s important to select signage that suits the characteristics of a particular space. This is especially true for large complexes and resorts, including shopping malls and hotels, which tend to feature a wide range of colors.

Drawing from its wide-ranging product portfolio, Samsung delivered a customized indoor LED signage solution to Jeju Island’s Jeju Dream Tower in Korea. A large, circular media wall was installed in the tower’s second floor lobby to create the impression that guests are being transported to a whole new world. In the hotel rooms, meanwhile, TVs and smart room solutions have been provided to help travelers relax and to amplify the hotel’s premium experience.

It’s important for indoor signage to present information with consistent brightness and colors. For semi-outdoor signage, which is displayed in places such as retail display windows and outdoor drive-throughs, the key is to display information clearly, even under bright sunlight.

Last year, Samsung installed semi-outdoor signage in more than 1,300 drive-throughs for the popular Canadian coffee chain Tim Hortons. The signage features IP56-certified durability, which enables it to withstand Canada’s volatile weather conditions, as well as excellent visibility in bright light and an ultra-slim, 85mm design. By the end of this year, Samsung plans to continue expanding Canada’s largest semi-outdoor digital signage deployment yet by installing screens at 2,600 Tim Hortons drive-through locations.

In the U.S., drive-through sales at Smoothie King franchises have jumped from 70 to 90 percent during the pandemic. According to the company, part of the reason for this increase boils down to better business solutions enabled through signage. The pandemic has resulted in fewer one-on-one interactions with customers, making effective drive-through menu boards essential for revenue.

Smoothie King required a digitized business solution that would allow restaurant managers to make menu changes and localize promotions without having to wait to contact the franchise’s head office. Samsung’s semi-outdoor signage allowed them to innovate their operations by combining updated indoor and outdoor digital signage with remote management capabilities. This paved the way for more sales while demonstrating just how versatile Samsung signage has become.

(Clockwise from top left) Semi-outdoor signage at Tim Hortons in Canada, Starbucks’ QSR drive-through in Korea, McDonald’s ‘MacAuto’ QSR drive-through in Russia, and a Seven Eleven store in Taiwan.

Samsung signage is also becoming a common sight at subway stations, where displays relay information such as arrival times, transfer gates and more. Samsung has installed a total of 4,218 signage screens in 90 subway stations in Seoul, and has replaced many analog maps with 49 and 65-inch touchscreen displays.

The signage features IP5X-certified durability to withstand use in crowded subway stations, as well as an anti-reflective coating that enhances visibility. The displays allow subway passengers to enjoy a smarter commuting experience by presenting them with the information they need quickly and on a high-resolution screen.

Leading a New Era of Digital Signage Innovation

Samsung plans to strengthen its position as the world’s No. 1 signage manufacturer by advancing innovative technologies such as virtual production solutions. The company will utilize its state-of-the-art Micro LED, The Wall, to create an immersive and seemingly endless backdrop for capturing content. Because The Wall is modular, it can be easily installed in a variety of spaces. The virtual production studio solution will enable creators to connect LED displays to cameras to create richly detailed virtual settings in real time.

“Escape Pod” by Jonathan Monaghan. Powered by Niio.Art

Samsung’s recently announced partnership with Niio.Art, the world’s leading digital art platform, will offer businesses a stunning new way to engage with consumers. Transforming Samsung signage into an immersive digital canvas, the partnership will allow businesses to enhance their space with the very best in digital art.

The Samsung Kiosk is another future-ready solution – one that is becoming increasingly more useful in an era of contactless consumer interactions. The technology offers an all-in-one solution for navigating menus, selecting items and making payments, and can be conveniently installed in restaurants, cafes, pharmacies, convenience stores and more.

If you’d like to learn more about how Samsung is optimizing its digital signage solutions for future applications, be sure to check out Samsung VX 2021. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces, including broadcast studios, control rooms and small to medium-sized businesses.

Stay tuned for more updates on how Samsung, the leader in this sector for the past 12 years, is shaping the future of digital signage.

¹ 2021 2Q Omdia Market; excludes commercial TV sales

Escape Pod by Jonathan Monaghan. Powered by Niio.Art

Samsung Electronics is today announcing its partnership with Niio.Art, a US-based company that offers access to the highest quality digital art from thousands of leading contemporary artists and galleries. This collaboration pairs Samsung’s top-tier displays with Niio.Art, the world’s leading digital art platform, and thus realizes best-in-class presentation of premium digital artworks.

Until recently, the world lacked a comprehensive solution for displaying multi-format, rights-managed digital art that was made to be viewed on a screen. Samsung’s new partnership allows users of Tizen-enabled Samsung commercial displays to subscribe to pre-curated art programs, purchase individual pieces or even upload their own art, simply by downloading the Niio.Art player app.

Cezanne Unfixed by Joe Hamilton. Powered by Niio.Art

By engaging viewers with meaningful and eye-catching digital art, the partnership between Samsung and Niio.Art is set to inspire people in new ways. The collaboration establishes a versatile platform through which users can quickly and easily elevate the design of any space – from corporate and retail spaces to food & beverage, hospitality and healthcare providers and luxury homes.

Camouflage by Quayola. Powered by Niio.Art (top left) / Cezanne Unfixed by Joe Hamilton. Powered by Niio.Art (top right) / Walking Seasons by Alex McLeod. Powered by Niio.Art (Bottom left) / Streams of Flowers Set No. 2 by Ronen Tanchum. Powered by Niio.Art (Bottom right)

“Samsung is constantly looking for new ways to allow businesses to engage customers while remaining true to their core values,” said Hyesung Ha, Senior Vice President of Samsung’s Visual Display Business. “Whether it be a corporate meeting room, hotel lobby or retail store, this partnership with Niio.Art will allow users to transform their spaces with stunning, versatile digital canvases that display the very best in digital art.”

Niio.Art believes that everywhere there is a screen, there is an opportunity for art to move people. The Niio.Art platform features more than 15,000 artworks by 6,000 different artists and galleries from across 82 countries. It permits artists to upload, manage and self-publish pieces of digital art that consumers can then access in their own curated discovery areas and view on anything from a 100-inch screen to a one-inch digital watch. Niio markets directly to individuals who are seeking new experiences, and businesses and municipalities who want to transform their spaces.

“There is a global explosion of interest in the power of experiencing art digitally. Niio’s partnership with Samsung will enable millions to be uplifted by the presence of our 6,000-plus artists on their stunning, high-resolution displays,” said Rob Anders, CEO of Niio. “Artists know that we are a trusted platform that represents their interests, which assures that we will always be able to connect the world to the very best creations of the artistic imagination.”

The Niio.Art Offering will be showcased on Samsung displays across global showrooms and at select exhibitions.

To learn more about the partnership between Samsung and Niio.Art, please visit: http://displaysolutions.samsung.com/partners/strategic-partners/niio.

▲ An example of the Samsung x Niio partnership in a hotel lobby (No Longer Dead by Jonathan Monaghan, Found Rock, Taliesin West #44, Float by Dev Harlan)

▲ Aucuba Expanded by Pascual Sisto. Powered by Niio.Art

From news studios to production control and press rooms, Samsung, a leader in the digital signage market for 12 consecutive years, will take visitors on a virtual tour of a typical broadcasting environment to showcase a portfolio that enables any broadcaster to reimagine their studio and realize their vision.

At the center of the news studio, visitors will experience how Samsung’s industry-leading modular display, The Wall, brings broadcasts to life in perfect picture quality. The company’s Crystal UHD, QLED 8K and Business TVs enhance all areas of a studio, while its business monitors help optimize engagement and efficiency behind the scenes in production control rooms.

These products are brought to life not only through the virtual showcase, but also through compelling customer success stories. Visitors will have a chance to hear how leading global news, sports and entertainment broadcasts, along with award-winning media companies, have implemented Samsung’s technology to deliver seamless viewing experiences to audiences around the globe.

To join the experience and learn more about what Samsung’s latest visual display solutions and innovations can do to enhance your studio, please visit https://bit.ly/3sskkeI.

The experience takes visitors on a virtual tour of Samsung’s full display portfolio across a variety of virtual zones, including a mission-critical control room, in addition to a finance control room and a video conferencing room. As a leader in the digital signage market for 12 consecutive years, Samsung understands the importance of a control room being always on and always performing.

At the heart of any control room is a large video wall. With exhibits dedicated to Samsung’s industry-leading modular display, The Wall, as well as other indoor LED and video wall displays across its portfolio, the showcase invites visitors to learn more about the company’s offerings in this area. In addition to offering an opportunity to experience how Samsung’s high-resolution monitors and ultra-wide curved monitors can be used to enhance the efficiency of any control room environment, the showcase also offers an up-close look at the Crystal UHD QM75R display, which is optimized for video conferencing rooms.

The control room VX event showcases the latest innovations from Samsung’s visual display business, highlighting ideal solutions that can ensure that any control room is capable of capturing critical details, enhancing productivity, and operating securely.

Featured alongside the in-depth product demonstrations are insightful customer case studies, including major control room transformations for military, air force and government organizations in locations across the world, from South Asia to Latin America.

To experience the showcase for yourself, and to learn more about what Samsung’s latest visual display solutions and innovations can do to enhance your control room, please visit https://bit.ly/3sD5n9v.

They say the stars shine brighter in Hollywood and thanks to Samsung Display technology, Hollywood Park will be the brightest of them all. Samsung’s outdoor LED products were exclusively used to build SoFi Stadium’s 70,000 square-foot dual-sided center-hung videoboard and five levels of fascia display which will be used to elevate the fan experience to unparalleled heights.  The state-of-the-art videoboard not only features the most LEDs ever used in a sports or entertainment venue, but also has the first and only 4K end-to-end video production in a stadium.

“SoFi Stadium features cutting edge display technology and serves as another example of Samsung’s commitment to changing the way fans interact with live sports,” says Harry Patz, Senior Vice President and General Manager, Display Division, Samsung Electronics America.  “We are proud to outfit the stadium with an iconic, first of its kind, double-sided 4K LED display and additional Samsung digital signage technology to ensure that each fan has a unique experience every time they visit Hollywood Park. SoFi Stadium will instantly become one of the NFL’s most talked about stadiums and Samsung is honored to be a part of its history from the start.”

“The Samsung LED technology represented in the videoboard at SoFi Stadium is unlike anything fans have ever experienced,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “The design as well as the board’s video and audio capabilities are the first of their kind in sports and will set a new precedent for the in-stadium experience.”

Built for the future, the videoboard has the largest LED content playback system ever deployed. With nearly 80 million pixels spaced 8 millimeters from center to center, each panel can be uniquely or congruently programmed with statistics, live and/or animated content. The largest panel is almost 40 feet or four stories tall; its smallest panel is nearly 20 feet or two stories tall. Its unique size and shape make it wider than the field of play and offer fans a spectacular view from anywhere in the stadium, enhancing the action taking place on the field.

The different sizes of the video panels are designed to serve spectators in every seat, from the sideline to the upper deck. Fans sitting in the lower bowl of the stadium will view the inside of the videoboard as it sits directly across from their line of view, while guests in the upper bowl will view the outer panels of the videoboard.

Built into the videoboard is a state-of-the-art JBL audio system with more than 260 of the stadium’s total 4,500 loudspeakers. The videoboard sound system accounts for half a million of the 1.3 million watts of Crown Audio amplification in the venue.

This cutting-edge technology within this 298-acre sports and entertainment destination in the heart of Los Angeles will set a new standard for the fan experience. SoFi Stadium and Hollywood Park represent the future of sports and live entertainment. Samsung is excited to work with Hollywood Park to enhance, improve and develop dynamic and innovative technology to improve the guest experience for years to come.

“As sports and concerts begin to come back, stadiums need to deliver a new kind of experience to their guests every time they step into the venue that provides customers with safety information and overall peace of mind,” said Brett Unzicker, Vice President, LEES, Display Division, Samsung Electronics America. “At Samsung, we understand how using the latest technology in digital signage can help partners like Hollywood Park not only elevate the overall fan experience, but also ensure that safety is top of mind to all.”

Additional Samsung technology is represented throughout Hollywood Park, reaching fans across the district’s residential, office and retail areas through Hollywood Park’s connected mobile app.

Source: U.S. Newsroom

As a leader in the digital signage market for the last 11 consecutive years,¹ Samsung is leading the way in enabling businesses to achieve transformation in response to major global shifts. The Visual Experience event showcases the latest innovations from Samsung’s visual display business, highlighting the ideal solution for any business in industries.

“Samsung’s Visual Experience Showcase will present how we can continue to empower customers and partners to navigate the world through disruptions and dynamic changes,” said Jong-Hee Han, President of Visual Display Business, Samsung Electronics. “We are excited to bring our full portfolio to life like never before and we look forward to continuing our mission in transforming the way we work and live through visual display technology.”

The experience allows visitors to view and learn more about various solutions across different virtual zones. The centerpiece of Samsung VX is The Wall, a groundbreaking modular LED display that is now available in a wider variety of pixel pitches and specifications. For educational use, Samsung Flip showcases the possibilities of interactive learning. ‘Webex on Flip’, powered by Cisco’s video conference solution, also provides a more effective collaboration solution, enabling a 2-way whiteboard writing experience for users across multiple locations. Visitors can also explore QLED 8K, outdoor, videowalls, and LED signage along with the MagicINFO solution, demonstrating the benefit of Samsung technology for any business setting from retail, corporate to outdoors.

To join the experience and learn more, please visit https://displaysolutions.samsung.com/showcase/virtual-experience/samsung-vx.

¹ Omdia report, “Public Display Market Tracker(2019 4Q)”

Samsung Electronics has been at the forefront of this signage evolution – leading the display market for ten consecutive years while pushing the industry further, through a number of technological transformations. Samsung has overcome numerous challenges along the journey and has introduced innovative, new products year after year.

Samsung Newsroom has explored how Samsung SMART Signage has evolved in the last decade and tracked its journey through to today.

Making an Airport Debut

“What is the necessity for installing large digital signage indoors just to display information? And why is this different from or better than a TV screen?” This was the most frequently asked question for Sungtae Lee in the early 2000s when digital signage first emerged. Lee was one of the trailblazers in designing commercial signage products at Samsung Electronics’ Visual Display Business.

In many conversations, before explaining how Samsung products were different from the others, he had to introduce the value proposition of digital signage and the different ways of utilizing the products: “We had a firm belief that digital signage would profoundly change the way people communicate. But it was not accepted as easily as we had initially thought,” noted Lee.

Samsung Electronics installed the world’s largest indoor airport LED signage, covering a total of 1,012 square meters, at the New Istanbul Airport in 2018.

Perceptions changed as digital signage began to create new markets by converging with new technologies. For Samsung, this convergence and opportunity started with airports, according to Lee.

An airport is a large and complex structure that requires the processing of substantial amounts of information in real-time – from check-in counters to baggage claim. Naturally, digital signage products and solutions were inevitable. “Offering our proprietary software, Samsung was a pioneer in introducing a Flight Information Display System (FIDS) that was designed to remotely process video clips and deliver information through the data networks 24 hours a day. This implementation laid the groundwork for Samsung SMART Signage,” said Lee.

3.4 Times Bigger and 54 Percent Slimmer, a Decade of Efforts to Go Beyond the Limit

In the early 2000s, Samsung introduced its LCD signage, 32-inch in size. Comparing this early model to the 110-inch LCD signage, unveiled in 2014, the size of Samsung’s digital signage had increased by 3.4 times in a decade.

It became slimmer as well. Samsung’s latest 4K signage, introduced in 2019, is 49.7 mm thick. Compared to the first model, which was 109 mm thick, the thickness of Samsung’s digital signage has more than halved through the company’s extensive research and continuous efforts.

In addition, the locations to install digital signage are being diversified from airports and inside of buildings, to offices, clothing shops, bus stops, subway stations and large-sized outdoor billboards.

As Samsung digital signage expanded into different spaces, it required technologies that addressed the challenges presented by various environmental factors, including temperature, humidity and solar heat, such as UV rays and infrared rays.

This was how Samsung Magic Glass was born. By blocking reflected light, Samsung Magic Glass increased visibility and reduced infrared rays by 40 percent. “We adopted a distinctive heat protection technology to improve durability and also acquired high standards in waterproof, dustproof (IP56), and breakproof specifications (IK10). That’s why our digital signage works properly even with severe dust and harsh environmental conditions, and can also withstand a strong shock,” said Sehee Park responsible for planning outdoor products at the Visual Display Business’ Product Strategy Team.

Bigger and Brighter Samsung SMART Signage Leads the Trend

Samsung has shown its innovative leadership in the digital signage industry, most notably with the installation of its large-scale LED signage at the COEX Shopping Center in Seoul in March 2018. Connecting two walls using a single continuous screen with curved corners, the signage is comprised of approximately 31,000 LED display modules attached 10mm from each other, demonstrating an impressive level of precision and accuracy. This product is a perfect example to demonstrate Samsung’s expertise and leadership in digital signage technology.

“We incorporated an optimized waterproof solution into every connecting part of the display for maximum durability. Our proprietary picture quality processing technology allows the display to express colors vividly for a long period of time,” said Seungjae Soh at the Visual Display Business’ Product Strategy Team.

Additionally, by acquiring YESCO Electronics in 2015, a company specializing in commercial LED display, Samsung has solidified its leadership in the LED market.

Retail spaces have also presented opportunities for Samsung. Since outdoor signage is used to attract shoppers, it must immediately grab their attention and catch their eye, further demonstrating the importance of both vivid and vibrant colors.

To meet such needs, Samsung unveiled a high brightness signage lineup in various sizes. In particular, double-sided high brightness¹ signage has been well-accepted by retail shops and Quick Service Restaurants (QSR), as it supports up to 3,000 nits for outdoor screens and 1,000 nits for indoor screens. Moreover, the latest 85˝ double-sided display can be installed at bus stops for street advertising, targeting commuters and passers-by.

In an ever-evolving industry, one of the latest trends is QLED 8K signage. Samsung is leading this innovation as well, as it was the first company to introduce an 82” ultra-high resolution 8K signage product, taking a step forward in signage innovation. Moreover, the AI-based quantum processor allows any video clip – no matter the resolution – to be converted into 8K resolution, providing a truly vivid expression of color. Samsung’s 8K product lineup is poised to expand its horizons in the second half of this year.

“There is a strong need for our latest 8K signage amongst luxury retail stores which want to display vivid images. In addition, thanks to our AI upscaling technology, which converts any content to 8K regardless of the original resolutions, the 8K signage is being well-received by customers. Just like we did in the last decade, we will always continue to provide industry-leading products and services,” stated Seog-gi Kim, Executive Vice President of the Enterprise Business Team, Samsung Electronics.

As digital signage is rapidly becoming a next-generation communication platform, Samsung is aiming to push forward with new solutions. Stay tuned to our next episode to discover the future of digital signage.

¹ This technology extends Dynamic Range to make bright spots brighter and darker spots darker so that color range and contrast appear much closer to reality.

For the 10^th consecutive year, Samsung Electronics has maintained its position as the number 1 global leader in digital signage since 2009. Samsung’s SMART Signage portfolio delivers tailored solutions to meet customers’ needs. Through a series of three articles, Samsung Newsroom will further explore the industry leadership, innovations and exciting future of Samsung’s SMART Signage.

To better understand the benefits offered by Samsung’s SMART Signage, we imagined what a day in the life of a busy marketing specialist (referred to as “A” below) would be like whilst on a business trip and the SMART Signage solutions she might encounter.

Check out the below to learn more and stay tuned to the Samsung Newsroom for the next installment of the SMART Signage series.

On September 25, London’s Waterloo station, Great Britain’s busiest rail station, was decked out in eye-catching images of the device encouraging commuters to “Do bigger things.”

The campaign follows a similar one held in New York City’s Times Square on September 15. The iconic entertainment center and tourist destination that sees an estimated 380,000 visitors every day was illuminated with S Pen-embellished portraits, animated illustrations and whimsical images of the Galaxy Note8 across 43 screens.

Other global attractions across Europe and Asia are also featuring immersive Galaxy Note8 signage.

Check out shots of the posters, billboards and digital displays from around the world in the photos below.

London Waterloo – London, UK

Times Square – New York City, USA

Other Locations

Place de la Concorde – Paris, France

City Palace – Berlin, Germany

Castel Sant’Angelo – Rome, Italy

Piazza XXIV Maggio – Milan, Italy

Paragon – Singapore

Samsung Electronics is the proud recipient of four prestigious industry awards distributed during the annual InfoComm tradeshow, held June 4-10 at the Las Vegas Convention Center. The company was honored for its innovation and leadership in the visual display and integrated audio/visual (AV) arenas, earning recognition from programs sponsored by Commercial Integrator, Newbay Media, rAVe Publications and Rental & Staging Systems.

“As a leading digital signage company, Samsung Electronics continually seeks opportunities to help businesses bring new ideas to life through visual display and audio/visual systems innovation,” said Ron Gazzola, Vice President of Marketing, Visual Display, Samsung Electronics America. “We are honored to earn best-of-the-best recognition from industry influencers and users, and we look forward to introducing new solutions that enable businesses to collaborate, attract and engage their customers more efficiently.”

Commercial Integrator – BEST Awards

The Commercial Integrator BEST Awards program recognizes leading products and solutions for integrators. Awarded Best Outdoor Signage, Samsung’s OHD Series displays offer a premium outdoor signage solution to help expand brand awareness, improve traffic and increase revenue.

Digital Signage Magazine – Best of Show Awards

NewBay Media’s Best of Show Awards honored outstanding products exhibited at InfoComm 2016. Winners were selected by a panel of professional users and editors based on information provided during a nomination process, as well as judges’ inspection at the show. Awarded Best of Show by Digital Signage Magazine, Samsung’s UH55F-E extreme narrow bezel LCD video wall displays are optimized for a range of indoor retail, corporate and public-viewing applications and designed to showcase dynamic content across multiple displays without lines or interruption.

rAVe Publications – Readers’ Choice Awards

rAVe Publications, a digital North American publication covering all areas of the AV industry, likewise recognized several Samsung technologies as AV leaders in its annual Readers’ Choice Awards. The program leverages feedback from integrators and readers to select the most impactful products and companies in 29 unique categories. Samsung was selected as Favorite Display Manufacturer.

Rental & Staging Systems – InfoComm Best New Product Awards

Sponsored by Rental & Staging Systems in conjunction with InfoComm, the 2016 Best New Product Awards celebrate the top new technologies, released between June 2015 and March 2016, which symbolize impactful innovation within the staging and AV rental markets. The program’s finalists were selected in 18 AV categories by an independent panel of judges, with the winners chosen by public online vote ahead of the event.

Samsung’s UH55F-E Extreme Narrow Bezel LCD Video Wall was named Best Digital Signage Product – Narrow Bezel Video Walls. Featuring an ultra-slim bezel-to-bezel composition, the UH55F-E video wall delivers dynamic, uninterrupted content in a distraction-free setting, making it an ideal enhancement for indoor retail, corporate and public-viewing environments.

All of Samsung’s award-winning technologies were on display at InfoComm 2016 as part of the company’s interactive exhibit. To learn more, visit www.samsung.com.