As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation — where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On July 9, Samsung Electronics will host Unpacked in Brooklyn, New York — a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. ET, 3 p.m. BST, and 4 p.m. CET.

Stay tuned and make sure to visit news.samsung.com/global for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

* Image simulated for illustrative purposes

As AI evolves from text-based prompts to multimodal understanding, Galaxy devices are becoming smarter — able to get what you’re looking at and respond to situations. The camera is at the heart of this transformation. More than just a tool for capturing images, coupled with enhanced AI-powered features, the Galaxy camera is now part of the intuitive interface that turns what users see into understanding and action.

When paired with the flexible, expansive screen of a foldable, this experience becomes even more powerful, dynamic and immersive. Because innovation means nothing without trust, privacy is built into every layer helping to ensure that data is protected at all times.

Stay tuned. The camera will only get smarter — helping users capture life’s moments more vividly and make everyday experiences more seamless, personal and impactful.

The Ultra experience is ready to unfold.

Introduced in 2019, the first Galaxy Fold was a completely new form factor that combined the portability of a smartphone with the extensive productivity of a tablet — challenging conventional perceptions of what a smartphone could be. Driven by the bold vision that foldable phones could reconcile two seemingly conflicting demands — large screens and true portability — Samsung looked to other industries for inspiration, engineering a durable hinge and proving that smartphone displays, too, could fold. It was a synthesis of creativity and productivity that unlocked new possibilities — from seamless multitasking on the go to immersive content creation.

But smartphones are constant companions that we tuck into our pockets, use with one hand and take everywhere we go. So it’s only natural that users desire a foldable device that is as easy to carry as it is to use. To that end, Samsung engineers and designers are refining each generation of the Galaxy Z series to be thinner, lighter and more durable than the last.

* Image simulated for illustrative purposes

This year, that journey reaches a new milestone. The newest Galaxy Z series is the thinnest, lightest and most advanced foldable yet — meticulously crafted and built to last.

The Ultra experience is ready to unfold.

That’s why Galaxy’s next chapter is to provide an experience that seamlessly blends artistry and engineering to elevate everyday interactions.

Squeeze onto a crowded subway train for your evening commute with the device folded in hand and use voice controls to have AI find you the perfect restaurant and text your dining companion. Finish off that unsent work email during the ride, then use the powerful camera to commemorate your night out. AI-powered tools enable all-day messaging, browsing and gaming on the go, so you can focus on your life — all without weighing you down.

With industry-leading hardware, cutting-edge performance and seamless AI integration optimized for the foldable format, it’s what users have come to expect from Galaxy Ultra.

And when it unfolds, it transforms — into a more immersive entertainment hub, a spacious workspace or a multitasking powerhouse, now enhanced by powerful Galaxy AI features designed specifically for the foldable form.

The Ultra experience is ready to unfold.

The latest Galaxy Z Fold6 and Z Flip6 not only offer intelligent AI features and personalization options but sleeker, more durable displays that stand the test of time.¹ Impossible to be created overnight, these enhancements are a result of continuous efforts from Samsung developers to provide the best display experience possible.

Samsung Newsroom spoke with Jason Noh, a developer in the Display Group, Mobile eXperience (MX) Business at Samsung Electronics, to learn more about the innovative foldable displays in the Galaxy Z series.

The First Foldable Display Marks the Beginning of Innovation

Samsung’s foldable innovation dates back to 2008 when the company first embarked on foldable display research. The journey toward this new technology was not easy for the display team as the screen needed to be folded while maintaining optimal display quality and functionality.

▲ Jason Noh

“We carried out studies on foldable displays and conducted countless experiments way before our first foldable device launched,” explained Noh. “Although we all shared a strong desire to become the pioneer of foldable smartphones, it wasn’t easy. Our team had to create a high-quality display that could be folded but resistant to debris — which meant we had to change the plate supporting the display.”

To achieve this, the developers carried out extensive research to lay the groundwork for Samsung’s first foldable smartphone. This included inventing a metal plate that protected the display from external substances and developing a Pressure Sensitive Adhesive (PSA) that helped the display panel maintain its folding capabilities in various conditions and environments. With that, Samsung unveiled the first Galaxy Fold in 2019.

Galaxy Z Fold6 and Z Flip6: An Accumulation of Mastery in Display Technology

▲ Galaxy Fold

In the six years following the introduction of the initial Galaxy Z Fold, Samsung devoted to providing the best product experience by focusing on three essential factors — a crystal-clear display, durability and productivity. Through a deep understanding of consumer insights accumulated over the years, the Galaxy Z series has constantly evolved to provide new features. This year, the Galaxy Z Fold6 and Z Flip6 have once again exceeded consumer expectations through an enhanced screen, improved durability and maximized productivity.

An Immersive Viewing Experience

The Galaxy Z Fold6 and Z Flip6 boast an unmatched viewing experience thanks to their large foldable screens. In particular, the Galaxy Z Flip6’s clear display integrates Samsung’s proprietary Ultra Thin Glass (UTG) material with Infinity Flex Display — a technology first adopted in the Galaxy Z Flip.

▲ Noh explains the Galaxy Z Flip’s foldable display.

“We wanted to bring the same touchscreen experience from bar-type smartphones to foldable devices. This continued commitment to a better user experience led to Samsung’s first foldable glass display,” explained Noh. “With the adoption of UTG, we were able to deliver a clearer display — complete with a premium look and feel that had yet to be seen on a foldable smartphone. UTG has been used ever since.”

The Galaxy Z Fold6 and Z Flip6 displays are each equipped with a new Protect Layer structure to reduce screen crease compared to their predecessors. Increased adhesive strength in the Galaxy Z Fold6 between display and the set creates a shallower crease to form the flattest display of any Galaxy Z Fold series yet.

To deliver a more immersive display experience, the Galaxy Z Fold6 offers a brighter display of up to 2,600nit. The width of the screen has been expanded by 1.0 mm when folded and 2.7 mm increase when unfolded while the length has been reduced by 1.4 mm. This change in screen size offers enhanced screen usability to display more information horizontally for greater convenience.²

Enhanced Durability Meets Foldables

The displays on the Galaxy Z Fold6 and Z Flip6 are the most durable to date in the Galaxy Z series. Shear Thickening Fluid (STF), a new material that adapts to different amounts of pressure and provides resistance to deformations from impacts, was added to the Protect Layer for enhanced display durability.

▲ (From left) Galaxy Z Fold6 and Z Flip6

“STF has been introduced to the latest foldable series to meet the high standards expected by Galaxy users. As a result of this effort, the durability of the foldable panel has been enhanced greatly compared to the previous series,” explained Noh. In addition, the Galaxy Z Fold6 and Z Flip6 come with the water-resistant features³ first implemented on the Galaxy Z Fold3 and Z Flip3 — the world’s first water-resistant foldable smartphones. Applied to both the outer part of the display and the hinge, a rubber band surrounds the outer part of the display to prevent liquid from entering and damaging the display.

The latest Galaxy Z series foldables are resistant to dust as well. Sweeper technology in each device utilizes delicately cut optical fibers to protect the display from any external dust and debris that could enter through the gaps between the front of the device and the hinge housing. This sturdy protection from external dust and water gives users peace of mind.

Maximized Productivity With S Pen

While the Galaxy Z Fold series offers several multitasking features via its ultra-large screen, the developers contemplated how the big screen could be utilized more efficiently and conveniently. To enhance multitasking and productivity, the S Pen was adopted for the Galaxy Z Fold series. Now, Galaxy AI features on the Galaxy Z Fold6 are elevated to the next level with the S Pen.

When the S Pen was first introduced to the Galaxy Z Fold, the metal plate material had to be changed to carbon fiber so the digitizers that identify the S Pen could function without interruptions. Located on the left and right side of the display, the digitizers also needed to sense the S Pen on the screen’s folding part with no additional components. Developers overcame this challenge by creating a new solution that allowed the digitizers to recognize the S Pen on the folded part of the screen based on sophisticated calculations.

▲ (From left) Carbon fiber plate and metal plate

With the S Pen, users can utilize productivity features including Circle to Search and Note Assist more smoothly on the Galaxy Z Fold6’s massive screen. These advancements are the result of the developers’ efforts to provide a differentiated device experience.

An Endless Journey Toward the Perfect Display

Despite making significant progress in foldable screens, the Display Group refuses to stop. The developers strive to continue improving display quality.

“As a pioneer of the foldable smartphone, our team has accumulated knowledge and experience on what users expect from this form factor,” said Noh. “To meet those expectations, we will not stop our journey toward the perfect display experience. The Galaxy Z series will constantly undergo improvements to prove Samsung’s title as a trailblazer in foldable smartphones.”

¹ Compared to previous series.
² Compared to Galaxy Z Fold5
³ Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Rinse residue/dry if wet. Water resistance of device is not permanent and may diminish over time because of normal wear and tear.

A foldable is exactly that — a folding phone. Unlike bar-type smartphones with a single body, foldables consist of a central hinge and two folding sides. The hinge serves as the central axis for opening and closing the phone. Over time, Samsung has introduced unique, cutting-edge technology into the hinge mechanism of its Galaxy Z Fold series to create a revolutionary hinge design with each release. In addition, Samsung has continued to reduce the thickness of the Galaxy Z Fold series so the phone can be carried anytime, anywhere.

Samsung Newsroom looked back at the evolution of the Galaxy Z Fold series’ sleek profile and distinctive hinge design — now thinner, sturdier and compact as ever.

[2019] Galaxy Fold

The Dawn of Foldable Phones: Folding and Unfolding

Thickness when folded: 15.7-17.1 mm Thickness when unfolded: 6.9-7.6 mm Weight: 276 g

As user lifestyles continue to diversify, so too do their needs. Samsung has consistently introduced advanced technologies each year to meet these changes. First unveiled in 2019, the Galaxy Fold featured a groundbreaking form factor — the first to deliver a natural, big-screen experience when unfolded and a compact, portable experience when folded. The act of “folding and unfolding” emerged as a new category of mobile interaction, and Samsung applied never-before-seen hinge technology to ensure this functionality felt natural and intuitive.

The inward-folding hinge not only felt familiar and easy to use, but it also provided robust display protection. The phone could be smoothly opened like a book, yet stay flat and thin when folded. The palm-sized dimensions were key to its convenience. With the first Galaxy Fold, Samsung achieved a maximum folded thickness of just 17.1 millimeters and ushered in the era of smart foldables.

[2020] Galaxy Z Fold2

The Era of Flex Mode: Hideaway Hinge and Sweeper Technology

Thickness when folded: 13.8-16.8 mm Thickness when unfolded: 6.0-6.9 mm Weight: 282 g

In 2020, the successor to the pioneering Galaxy Fold was released. The Galaxy Z Fold2 took foldables to the next level with an all-new sophisticated and refined design. The most notable of its several innovative features was the Hideaway Hinge, which seamlessly connected the body of the smartphone while supporting stable folding and unfolding. Users could mount the Galaxy Z Fold2 at various angles with the Hideaway Hinge to easily take selfies and make video calls in Flex Mode.

The Hideaway Hinge’s more than sixty parts made the innovative dual CAM mechanism a reality. The flat surface between two ridge-shaped parts, CAM helped keep the device open or closed and enabled Flex Mode. By increasing the number of CAM structures and springs, the hinge could reliably support wider angles. The Hideaway Hinge was mounted on an optimal location on the Galaxy Z Fold2 for an even slimmer design and a maximum folded thickness of just 16.8 millimeters.

Since the hinge was constantly folded when the device was opened or closed, there was an inevitable gap between the front of the device and the hinge housing. To effectively minimize this gap, Samsung needed to develop a component that would be long-lasting and elastic without adding extra bulk. Inspired by the brush of a vacuum cleaner, Samsung made use of delicately cut optical fibers to address this issue: Sweeper Technology. Sweeper Technology protected the phone’s display from external dust and debris that could enter through the gap , providing a more fluid foldable device experience.

[2021] Galaxy Z Fold3

The Solution to the Foldable Phone’s Biggest Challenge: Waterproofing

Thickness when folded: 14.4-16.0 mm Thickness when unfolded: 6.4 mm Weight: 271 g

It’s a given that today’s smartphones are waterproof. However, the hinge that opened and closed the screen on foldables would always be exposed to the elements. If liquids such as beverages or even rainwater leaked inside, the device would be at risk of immediate malfunction.

The Galaxy Z Fold3 was the first foldable to be water resistant, one of the biggest challenges that previous foldable devices faced. Samsung’s waterproofing technology was applied to two areas — the outer part of the display and the hinge. The outer part of the display was surrounded by a rubber band that prevented dust and liquid from entering, whereas the metal parts of the hinge were made of corrosion-resistant materials and coated with a long-lasting lubricant. The terminal connecting the two mainboards bordering the hinge was sealed with a silicone-based cured-in-place gasket (CIPG) that prevented liquid from entering the device. Additionally, flexible printed circuit board (FPCB) cables were used to protect sensitive components.

A robust material that withstands external shocks and reduces the risk of deformities or scratches, Armor Aluminum was used to help the Galaxy Z Fold3 achieve an even thinner and lighter form factor.

Armor Aluminum was applied to the two edges that make up the exterior and to the housing that surrounds the hinge. Various components were densely packed inside the Galaxy Z Fold3’s Hideaway Hinge to enable Flex Mode and ensure smooth opening and closing. To support these functions, the hinge housing needed to be made from sturdy materials.

The Sweeper Technology that closed the gap between the hinge and the body of the foldable evolved too. As the device became slimmer, the sweeper’s bristles were shortened to improve aesthetics while still keeping the hinge safe from dust and external particles. These innovations allowed the Galaxy Z Fold3 to be as thin as 16.0 millimeters when folded.

[2022] Galaxy Z Fold4

From Rotating to Linear: A Slimmer, Lighter Hinge

Thickness when folded: 14.2-15.8 mm Thickness when unfolded: 6.3 mm Weight: 263 g

Unveiled in 2022, the Galaxy Z Fold4 saw a significant reduction in weight and thickness. At 263 grams, the device weighed nearly 20 grams less than the Galaxy Z Fold2 at 282 grams. The maximum folded thickness was 15.8 millimeters, making this foldable the thinnest in the series at the time. Once again, Samsung loaded its signature foldable with innovation — resulting in an easy-to-grip, thin and lightweight body.

Redesigned to be 21% lighter than its predecessor, the new hinge of the Galaxy Z Fold4 accommodated the wider width and shorter length of the Cover Screen. While the previous foldable in the series used interlocking gears to ensure even screen folding and unfolding, the Galaxy Z Fold4 changed the hinge motion from rotary to linear. This adjustment drastically reduced weight, thickness and the number of parts, which streamlined manufacturing and improved the device’s resilience. With the Galaxy Z Fold4, Samsung built its slimmest, lightest hinge at the time while upholding the same level of durability as the previous form factor.

[2023] Galaxy Z Fold5

Flex Hinge: The Secret to a Fully Foldable Phone

Thickness when folded: 13.4 mm Thickness when unfolded: 6.1 mm Weight: 253 g

In 2023, the Galaxy Z Fold5 introduced the world to the next generation of foldable smartphones. Moving away from the traditional Hideaway Hinge, Samsung unveiled a new type of mechanism called the Flex Hinge — demonstrating a leap forward in foldable innovation. With improved flexibility and a wide range of features, the Flex Hinge made it possible for the display to curl into the hinge like a water droplet using four drive shafts and a dual rail structure that allowed parts to glide along it. Thanks to this hinge technology, the two screens could be evenly folded without any creases or gaps.

This new folding mechanism resulted in the lightest and thinnest Galaxy Z Fold series device yet. More than two millimeters thinner than its predecessor, the Galaxy Z Fold5’s maximum thickness is 13.4 millimeters when folded. The foldable also weighs 253 grams — 10 grams lighter than its predecessor — making it more compact, portable and stable when folded. The phone’s sleek, solid shape could be appreciated from any angle.

Each year, Samsung refines the Galaxy Z Fold series by leveraging precise engineering and meticulous manufacturing processes. Every detail is studied carefully, from internal mechanisms to exterior design. Reimagining the hinges and device thickness — core attributes of the foldable — has enhanced the utility of the Galaxy Z Fold series immensely. Samsung will continue to build on its legacy of unprecedented foldables, ensuring that more people can utilize them for an even more convenient life.

Discover the next generation of Samsung’s innovations at Galaxy Unpacked 2024 on July 10 in Paris.

The Intricacies of Nature Captured Using Galaxy’s Powerful Camera

[Argentina] Showcasing Nature Through a Galaxy Mini Documentary

▲ The mini documentary “Epic Nature” was filmed using the Galaxy S23 Ultra.

Samsung teamed up with National Geographic to release “Epic Nature,” a captivating mini documentary shot using the Galaxy S23 Ultra. The film captured the stunning and diverse wildlife inhabiting Cuenca Los Ojos, a biological reserve in Sonora, Mexico. Utilizing the Galaxy S23 Ultra’s incredible high-definition 200MP camera, the documentary recorded the smallest details of the wildlife reserve, rendering breathtakingly vivid imagery. Additionally, Nightography mode allowed filmmakers to shoot seldom-seen nocturnal animals — such as jaguars, black bears and ocelots in low-light environments — giving audiences a rare glimpse into the lives of creatures that are active at night.

[Europe] Monitoring and Protecting Wildlife With Galaxy

▲ Capturing wildlife with the Galaxy S23 Ultra

In Europe, Samsung has joined forces with Africam and the Black Mamba Anti-Poaching Unit to create the “Wildlife Watch” program in 2021. This initiative harnesses the cutting-edge technology of the Galaxy S21 Ultra and Galaxy S23 Ultra to monitor wildlife and combat poaching at the Balule Nature Reserve in South Africa. Viewers can alert rangers of danger and aid in conservation efforts through 24-hour live streams of wildlife in the savannah. Thanks to their advanced recording features and Nightography mode, the Galaxy S21 Ultra and Galaxy S23 Ultra are protecting animals and keeping them out of the hands of poachers.

Prioritizing Health and Wellbeing With Galaxy

[Netherlands] A Night of Restful Sleep With Galaxy Watch6

▲ Images from the Sleep Rave event in the Netherlands

Samsung Benelux organized the first-ever Sleep Rave event at the Hotel Arena in Amsterdam, Netherlands. During the Sleep Rave, participants wore the Galaxy Watch6 and listened to an eight-hour DJ set specially designed for sleep — by Mr. Belt & Wezol, Dutch DJ duo, and Dr. Els van der Helm, a sleep expert and neuroscientist. Samsung analyzed participants’ sleep patterns — including sleep stages and regularity — using the sleep coaching feature on the Galaxy Watch6 to gain new insights on how music impacts sleep quality. The gained insights were used by the DJ Duo and Dr. Els van der Helm to create the ultimate sleep track, which is now available on Spotify. For a full recap of the whole event, check out the aftermovie.

[Chile] Sports Fans Gear Up for a Day of Wellness

▲ The first-ever Watch6 Wellness Festival held in Santiago, Chile

At the Prince of Wales Country Club, Samsung brought sports enthusiasts and fitness lovers together for the Watch6 Wellness Festival in Santiago, Chile. Attendees participated in a variety of instructor-led exercise sessions with activities such as yoga, spinning and CrossFit. Exercise data from each session was recorded on the attendees’ Galaxy Watch6 — giving them in-depth insights into their physical health including heart rate, body composition, blood oxygen levels, exercise length and more.

Showcasing the Capabilities of Galaxy Nightography

[Germany] Capturing the Beauty of the Night With Nightography

▲ Anajat Raissi’s photo won first place in the photo contest held by Samsung and FOTOTEST magazine.

▲ (From left) Photos by Pratul Jonnagadla Narasimha Murthy and Sylvia Chahed took home second and third place, respectively.

To give German creatives a new way to capture their city, Samsung organized a smartphone photo contest earlier this year in collaboration with German photography magazine FOTOTEST. After receiving submissions from nearly 800 individuals, five finalists were selected to participate in the final round — the ultimate nightography competition using the Galaxy S23 Ultra. The finalists’ photos each captured distinct scenes at night in extraordinary detail and clarity, highlighting the Galaxy S23 Ultra’s impressive Night Mode functionality.

Creative Collaborations for New Artistic Accessories

[Brazil] Collaboration With Graphic Designer Unveils Galaxy Digital Art

▲ Galaxy Z Flip5 digital art by graphic designer Jean Rosa

Samsung partnered with graphic designer Jean Rosa — an artist who reimagines landmarks in São Paulo, Brazil, through photography and illustration — to create a joint piece of digital art. The collaboration spotlighted the Galaxy Z Flip5’s unique foldable form factor and showcased the user-friendly functionality of the Galaxy Tab S9’s S Pen to demonstrate how both devices’ advanced capabilities are perfect tools for creatives. The full collection of Jean Rosa’s digital art can be viewed on Samsung Brazil’s official Instagram account.

[Middle East] A Limited Edition Galaxy Collection

▲ TM Roh, President and Head of Samsung Electronics’ MX Business, at the Galaxy Z Flip5 Gift Pack launch event

▲ The Galaxy Watch6 Classic Astro Edition resembles the astrolabe, used by ancient explorers and astronomers.

Samsung unveiled two exclusive Galaxy products tailored for the Middle East market — the Galaxy Watch6 Classic Astro Edition, celebrating the region’s legacy with modern technological innovation, and the Galaxy Z Flip5 Gift Pack, created in collaboration with Lebanese artist Nouri Fleihan. The Galaxy Watch6 Classic Astro Edition pays homage to the astrolabe, an instrument used by ancient explorers and astronomers, whereas the Galaxy Z Flip5 Gift Pack is a modern interpretation of the United Arab Emirates culture and includes a phone case, “abaya” (traditional dress), eco-bag and more.

[Colombia] The Galaxy Z Flip5 on the Runway

▲ Designer Diego Guarnizo takes a selfie with the Galaxy Z Flip5 at the sustainable fashion show in Colombia.

▲ Models donning designer Diego Guarnizo’s collection with the Galaxy Z Flip5

In support of eco-conscious movements within the fashion industry, the Galaxy Z Flip5 was donned by models on the runway during Colombia Fashion Week. The event showcased the Galaxy Z Flip5’s commitment to sustainability in perfect harmony with the sustainable fashion philosophy of local designer Diego Guarnizo. To emphasize this message, models wearing Guarnizo’s designs performed in an upbeat flash mob with the Galaxy Z Flip5 before engaging with visitors directly at the Galaxy Z Flip5 booth. Samsung’s collaboration with Guarnizo at Colombia Fashion Week highlighted the importance of environmental sustainability, underscoring Samsung’s use of recycled materials like discarded fishing nets and plastic bottles in its device components.

[Indonesia] ‘Samsung x You’ Campaign Celebrates Individuality

▲ Posters from the “Samsung x You” Campaign

Samsung rolled out the “Samsung x You” campaign across Southeast Asia and Oceania (SEAO), offering an unparalleled opportunity to experience limitless device customization possibilities. Displaying the extensive collection of accessories available for the Galaxy Z Flip5, the initiative encouraged users to express their individuality through their devices. In addition, Samsung collaborated with renowned local artists and brands to bring region-exclusive accessories that incorporate cultural designs and elements — providing users with unique colors, themes and designs to choose from. Created with younger generations in mind, the “Samsung x You” campaign will gradually expand to all SEAO markets including Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand and Vietnam.

To help users personalize their devices and keep them protected, Samsung Electronics has unveiled a new lineup of custom-fit cases for the new Galaxy Z Fold5 and Z Flip5.

Wield the S Pen With Greater Comfort: Galaxy Z Fold5 Slim S Pen Case

▲ Galaxy Z Fold5 Slim S Pen Case in Icy Blue and Sand. The case is available in Graphite with Black S Pen Fold edition, Sand with Apricot S Pen Fold edition and Icy Blue with Lime S Pen Fold edition.

The Galaxy Z Fold5 Slim S Pen Case features a slim design that effortlessly houses both the Galaxy Z Fold5 and S Pen Fold edition. Aside from the eye-popping colors, the case contains recycled plastic materials¹ that help consumers protect their phones and S Pen Fold edition while keeping the planet in mind.

▲ With the Galaxy Z Fold5 Slim S Pen Case, users can eject the S Pen Fold edition by pushing the button at the top of the built-in S Pen slot and conveniently store it away by placing the S Pen Fold edition back into the slot.

Jotting notes has never been easier — eject the S Pen Fold edition from its slot with the push of a button and slide the S Pen back into the slot until it clicks into place. With the Galaxy Z Fold5 Slim S Pen Case, misplacing the S Pen Fold edition is a thing of the past.

Grab-and-Go Viewing Experiences: Galaxy Z Fold5 Standing Case With Strap

▲ Galaxy Z Fold5 Standing Case with Strap in Sand. The case is available in Sand and Graphite.

To make the most out of the Galaxy Z Fold5’s stunning display, the Galaxy Z Fold5 Standing Case with Strap offers a strap that can be easily swapped for a detachable kickstand — enabling full-screen viewing wherever, whenever.

▲ Galaxy Z Fold5 Standing Case with Strap boasts outstanding portability with either the kickstand (left) or the strap (right).

The kickstand creates a comfortable, hands-free viewing experience on the Galaxy Z Fold5, whereas the attachable strap provides a stable and secure grip for easy transport.

▲ Users can conveniently detach and switch the kickstand to the strap by pushing the stand out and sliding the strap into the slot.

Additionally, the simple yet practical design gives users the ability to freely swap the detachable kickstand and strap for other compatible case accessories — allowing complete customization to suit their device needs and style preferences.

Like the Galaxy Z Fold5 Slim S Pen Case, the Galaxy Z Fold5 Standing Case with Strap incorporates recycled plastic materials.²

Sturdy Yet Soft: Galaxy Z Fold5 Eco-Leather Case

▲ Exterior of the Galaxy Z Fold5 Eco-Leather Case in Graphite. The case comes in Graphite and Icy Blue.

For those looking for a more premium case, the Galaxy Z Fold5 Eco-Leather Case is the perfect way to elevate the appearance of the Galaxy Z Fold5. The case features a smooth exterior and a soft inner lining that snuggly grips the phone. What’s more, the eco-leather case is made with bio- and plant-based sources including corn and other recycled plastic materials.³

▲ Galaxy Z Fold5 Eco-Leather Case features an eco-leather-covered exterior and a soft inner lining.

While some smartphone accessories can be uncomfortable to hold for extended periods, the plant-based leather exterior of the Galaxy Z Fold Eco-Leather Case makes gripping and handling the device effortless throughout the day. With a sophisticated form-fitting design, the Galaxy Z Fold Eco-Leather Case assures users that their phones are in safe hands and will be protected from damage.

Minimalist Design With Maximum Customization: Galaxy Z Fold5 Clear Gadget Case

▲ Exterior of the Galaxy Z Fold5 Clear Gadget Case.

Some users prefer a simple case that allows them to show off their devices. The Galaxy Z Fold5 Clear Gadget Case is perfect for this — featuring a transparent design that lets the Galaxy Z Fold5 shine.

▲ Galaxy Z Fold5 Clear Gadget Case allows users to swap between multiple accessories.

The Galaxy Z Fold5 Clear Gadget Case redefines “multifunctionality” with its flexible accessory attachments for different situations — from rings for taking pictures to stands for watching videos and straps for convenient carrying.

Stylish Cases With a Soft Finish: Galaxy Z Flip5 Silicone Case With Ring

▲ Galaxy Z Flip5 Silicone Case with Ring in Mint, Apricot, Lavender, Indigo and Cream.

The Galaxy Z Flip5 Silicone Case with Ring blends fashion with functionality by adding a pop of pastel to a soft, silicone case made to fit any finger. The case and ring come in five colors — Mint, Apricot, Lavender, Indigo and Cream — and are made from recycled materials.⁴

▲ Utilizing the ring on the Galaxy Z Flip5 Silicon Case with Ring.

Compactly designed to keep the phone slim, the case enables users to conveniently slide the ring around their finger and carry their Galaxy Z Flip5 wherever they go.

Protected From Top to Bottom: Galaxy Z Flip5 Flap Eco-Leather Case

▲ Galaxy Z Flip5 Flap Eco-Leather Case in Etoupe. The case comes in Etoupe, Black and Cream.

Like its Galaxy Z Fold5 case counterpart, the Galaxy Z Flip5 Flap Eco-Leather Case is crafted with plant-based leather for a durable design that’s made to last. The chic case incorporates bio- and plant-based sources, such as corn and recycled plastic materials,⁵ to give the Galaxy Z Fold5 an upgraded, sustainable feel. To ensure the Galaxy Z Flip5’s signature hinge stays protected during use, the Galaxy Z Flip5 Flap Eco-Leather Case envelops the hinge for extra protection.

▲ Galaxy Z Flip5 Flap Eco-Leather Case boasts a smooth texture (top left). The inner lining of the case (top right) secures the Galaxy Z Flip5 in place and the flap (bottom) covers the hinge to ensure it is protected when folded or unfolded.

Crystal Clear Customizability: Galaxy Z Flip5 Clear Gadget Case

▲ The outer case of the Galaxy Z Flip Clear Gadget Case.

Showcasing the color of the Galaxy Z Flip5 is easy with the Galaxy Z Flip5 Clear Gadget Case — whether it’s Mint, Graphite, Cream or Lavender. Designed with recycled materials,⁶ the Galaxy Z Flip5 Clear Gadget Case makes the device’s color the star of the show.

▲ Demonstrating one way of utilizing the Galaxy Z Flip5 Clear Gadget Case.

Similar to the Galaxy Z Fold5 Clear Gadget Case, the Galaxy Z Flip5 Clear Gadget Case comes with a flexible accessory attachment to improve the usability of the device in different situations.

Cases are not just for protecting phones — the new cases optimized for the Galaxy Z Fold5 and Z Flip5 highlight the best features of each device. With styles and designs for any lifestyle, the Galaxy Z Fold5 and Z Flip5 cases provide ultimate customization for superior mobile experiences.

¹ The plastic portion of the Galaxy Z Fold5 Slim S Pen Case contains a minimum of 15% post-consumer recycled content (UL ECVP 2809).
² The plastic portion of the Galaxy Z Fold5 Standing Case with Strap contains a minimum of 15% post-consumer recycled content (UL ECVP 2809).
³ The plastic portion of the Galaxy Z Fold5 Eco-Leather Case contains UL-certified recycled materials. The Galaxy Z Fold5 Eco-Leather Case (EF-VF946) contains a minimum of 16% post-consumer recycled content (UL ECVP 2809). This is a value measured based on the weight of the plastic parts.
* The Galaxy Z Fold5 Eco-Leather Case contains a minimum of 1% bio-based content (UL ECVP 9798).
** The outer case of the Galaxy Z Fold5 Eco-Leather Case contains a minimum of 10% bio-based content.
*** The Galaxy Z Fold5 Eco-Leather Case is made of synthetic material with characteristics similar to leather rather than genuine leather. Environmental claims above are limited to recycled content.
⁴ The plastic portion of the Galaxy Z Fold5 Silicone Case with Ring contains a minimum of 15% post-consumer recycled content (UL ECVP 2809).
⁵ The plastic portion of the Galaxy Z Flip5 Flap Eco-Leather Case contains UL-certified recycled materials.
The Galaxy Z Flip5 Flap Eco-Leather Case (EF-VF731) contains a minimum of 14% post-consumer recycled content (UL ECVP 2809). This is a value measured based on the weight of the plastic parts.
* The Galaxy Z Flip5 Flap Eco-Leather Case contains a minimum of 1% bio-based content (UL ECVP 9798).
** The outer case of the Galaxy Z Flip5 Flap Eco-Leather Case contains a minimum of 11% bio-based content.
*** The Galaxy Z Flip5 Flap Eco-Leather Case is made of synthetic material with characteristics similar to leather rather than genuine leather. Environmental claims above are limited to recycled content.
⁶ The grip of the Galaxy Z Flip5 Clear Gadget Case contains a minimum of 9.3% post-consumer recycled content (UL ECVP 2809).
* The side key of the Galaxy Z Flip5 Clear Gadget Case contains a minimum of 34% bio-based content (UL ECVP 9798).

▲ Passersby gather around a series of curious sights in Nişantaşı, Levent and Harbiye in Istanbul

Huge, Evocative Galaxy Foldables Capture the Imaginations of Fans Worldwide

Galaxy Z Flip5 | Fold5 have arrived. With their eye-catching visual style and the unique capabilities of their folding forms — spanning Flex Window features and versatile FlexCam photography on the Galaxy Z Flip5 and unparalleled multitasking and large screen gaming experience on the Galaxy Z Fold5 — customers all over the world are discovering the next generation of foldable excellence. To celebrate the new mobile devices, Samsung has launched a new series of promotional videos.

In the middle of Times Square in New York City and outside the Coex Media Tower in Seoul and the Sino-Ocean Taikoo Li Mall in Chengdu, China, crowds gather around an intriguing spectacle. Looming over the bustling traffic and eager onlookers, enormous Galaxy Z Flip5 | Fold5, their bases attached to large billboards, slowly unfold skyward to reveal glowing, high-resolution displays. As the crowds below stare up and take pictures on their smartphones, Samsung’s latest foldables become the focal point of these iconic urban backdrops. But how did Samsung pull off this feat of engineering?

The giant next-gen Galaxy devices were brought to life in these global locales thanks to a combination of real-world images and CGI mastery. Beginning in Istanbul in collaboration with Turkish influencer Bulutsahin, they soon started appearing in key markets all around the world. Using advanced video editing techniques, moving cameras and rotoscope technology, these huge, photorealistic foldables were superimposed onto footage of actual billboards and buildings. Rendered at a large scale but in meticulously realistic detail, the digital models capture viewers’ imaginations by showing the new foldables’ distinctive form factors inserted into familiar settings.

▲ Galaxy Z Flip5 takes pride of place on the iconic One Times Square building in New York City as traffic passes by below.

▲ Crowds gather around the Sino-Ocean Taikoo Li Mall in Chengdu as a huge Galaxy Z Fold5 unfurls horizontally on a wraparound digital billboard.

▲ Galaxy Z Flip5 unfolds over a grassy square at the Coex Media Tower in Seoul while an onlooker takes a video on his smartphone.

Festivalgoers Get Hands-On With the Latest Samsung Devices

Beyond the new virtual foldables videos, Samsung has been hosting an array of in-person experiences at music festivals, including in Hungary, Poland and Romania. Samsung also operated a booth at KCON LA 2023 — the biggest Korean culture convention in the U.S. — of which it is an official sponsor. Including workshops, influencer collaborations, sponsored music venues and hands-on photography experiences, these offline activities have been giving customers a chance to get up close and personal with the latest features and capabilities of Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Watch6, Galaxy Tab9 and more.

▲ At Hungary’s 2023 Sziget music festival, fans engaged in social media, hip-hop and make-up application influencer workshops at Samsung’s all-day Kontent Konténer mini-studio and enjoyed the electronic music act lineup at the Samsung Party Arena.

▲ K-culture enthusiasts visited Samsung’s KCON LA 2023 onsite experience booth for demonstrations of the latest Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Watch6, Galaxy Tab S9 and Galaxy S23 Ultra capabilities, with 16,000 attendees visiting the booth and thousands more seeing the Galaxy Z Flip TVC ecosystem lifestyle commercial running on the Crypto.com Arena Jumbotron.

▲ At the 2023 Summer Well music festival in Romania, visitors tested out Galaxy Z Flip5’s versatile camera and Galaxy Z Fold5’s gaming and multitasking features, as well as seeing photographs of themselves split across four creatively arranged LED screens in the “Show your flip side” corner.

▲ At the hip-hop-focused SBM festival in Poland, 11,000 festivalgoers visited Samsung’s unique Galaxy Zone area for an immersive experience of Galaxy Z Flip5 and Galaxy Buds2 Pro, complete with a photography contest that awarded a brand new Galaxy Z Flip5 to 3 winners.

Gamers Go Head-to-head in Heated Galaxy Z Fold5 League of Legends: Wild Rift Tournament

On August 27, the 2023 Galaxy Fold Cup gaming tournament reached an epic conclusion. The tournament saw talented teams of esports gamers use Galaxy Z Fold5’s next-level gaming capabilities to test each other’s skills on Riot Game’s League of Legends: Wild Rift MOBA mobile game. Following applications from teams representing over 2000 people in July, winning team “OZG” took home the title at the Jamsil eSports Arena in Seoul in front of an enthusiastic, in-person audience. 

With world-class League of Legends champion Sang-hyeok “Faker” Lee in attendance and over 210,000 additional viewers tuning in on the internet live broadcast, the tournament demonstrated Galaxy Z Fold5’s spacious display, lightweight handling and immersive responsiveness. Competitors and audience members alike were impressed with the quality of the Galaxy Z Fold5’s gaming experience, Faker remarking that he was amazed that gaming could feel so fluid and precise on a mobile device. 

▲ Esports enthusiasts watch teams clash on the Galaxy Z Fold5 at the Jamsil eSports Arena in Seoul

▲ Competing teams put their League of Legends skills to the test on Galaxy Z Fold5’s large, responsive screen during the 2023 Galaxy Fold Cup quarter finals

▲ Pro gaming superstar Sang-hyeok “Faker” Lee takes center stage to share his thoughts on the tournament finals

Innovation is always in vogue. For the past two decades, Samsung Electronics has partnered with various fashion houses to combine high-tech innovation with haute couture. The Galaxy Z series Thom Browne Edition is one of these standout collaborations.

Debuting in 2020, the Thom Browne Edition brought the eponymous New York fashion brand’s timeless style to a groundbreaking foldable smartphone experience, beginning with the Galaxy Z Flip. This release gave Samsung’s revolutionary form factor a premium makeover from product to packaging. Following the success of its first collaboration, Samsung released multiple Thom Browne collections of both foldables and wearables, offering a bold take in each iteration.

In honor of this ongoing partnership, Samsung Newsroom sat down to detail the legacy of the Galaxy Z series Thom Browne Edition.

The first Thom Browne Edition truly made a style statement, down to the smallest detail. Samsung worked to capture Thom Browne’s unique design identity in the Galaxy Z Fold2 by adding the signature Thom Browne stripe on the device’s back glass using an innovative technique that made the logo appear to have a fabric texture. The contrast between the center stripe and the gray background added a subtle yet luxurious touch.

This iconic branding extended to the 7.6-inch unfolded screen as well. With a thematic design and customized icons, the Galaxy Z Fold2 Thom Browne Edition enabled users to curate a style that was all their own through various lock screen backgrounds featuring Thom Browne art sketches that could be changed each day of the week. From the inside out, the Thom Browne experience on the Galaxy Z Fold2 was both chic and consistent.

▲ The Galaxy Z Fold2 Thom Browne Edition package includes the Galaxy Z Fold2, Galaxy Watch3 (41mm model) and Galaxy Buds Live as well as a special phone case and watch strap accessories.

Because servers crashed during the initial launch of the Galaxy Z Flip Thom Browne Edition, Samsung restructured its sales strategy for the Galaxy Z Fold2 Thom Browne Edition to meet overwhelming demand. While previous Thom Browne collections were available on a first come, first serve basis, interested individuals were now required to apply to participate in a raffle. The drawing for the Galaxy Z Fold2 Thom Browne Edition attracted more than 230,000 participants, and 5,000 winners were selected. Notably, fans who missed out on the exclusive edition took matters into their own hands by creating their own DIY interpretations of the limited-edition device, sparking a new phone decoration trend.

In its second evolution, the Galaxy Z Fold3 Thom Browne Edition made a striking return with a modern design reminiscent of a classic white suit. Thom Browne’s signature colors bordered the new matte white finish, pairing perfectly with the streamlined glass body — and the shiny silver hinge added to the design, enhancing reflections from light. Thanks to its impeccable colors and finish, the device exuded elegance and effortlessly transformed into an everyday luxury style statement.

When users of the Galaxy Z Fold3 Thom Browne Edition turned on their phones, they encountered a user experience (UX) that brought the brand’s unique identity to life. Unfolding the device revealed a theme with Thom Browne’s signature stripe, while the home and lock screens were decorated with the designer’s handwriting and original sketches. As the first foldable with support for the S Pen, the Galaxy Z Fold3 included an S Pen Pro in the same iconic Thom Browne style.

▲ The Galaxy Z Fold3 Thom Browne Edition package includes the Galaxy Z Fold3 and S Pen Pro, Galaxy Watch4 (40mm model) and Galaxy Buds2 as well as a special phone case and watch strap accessories.

Like the previous model, the Galaxy Z Fold3 Thom Browne Edition was sold through an online raffle system. Approximately 460,000 participants swarmed the website in the span of nine hours, showcasing the remarkable popularity of the series. The combination of the refined design and exclusivity of a limited edition contributed to the device’s mainstream appeal and prompted numerous users to add the Galaxy Z Fold3 Thom Browne Edition to their coveted wish list.

The Galaxy Z Fold5 Thom Browne Edition is stepping onto the runway in 2023 with a sleek, commanding design reminiscent of a black suit. The refined back glass stands out with Thom Browne’s signature colors — red, white and blue — and the hinge and camera ring sport a gold hue. Using black frames to bring everything together, this iteration blends different materials and colors for a touch of whimsy.

▲ The Galaxy Z Fold5 Thom Browne Edition package includes the Galaxy Z Fold5 and S Pen, Galaxy Watch6 (40mm model) as well as special phone cases and S Pen pouch and watch strap accessories.

In addition, the Galaxy Z Fold5 Thom Browne Edition case is dressed to the nines, featuring a brogue stitch design and black pebble grain leather — the same material used exclusively by Thom Browne. Inspired by a briefcase that complements a formal suit, the product packaging allows users to reminisce about their first encounter with the special edition design. Every detail in the latest Galaxy Z Fold5 Thom Browne Edition has been expertly crafted and continues to bolster the legacy of the Galaxy Z series.

Each Thom Browne Edition is extraordinarily crafted with precision to tell a distinctive story. In line with this vision, Thom Browne will continue exploring new paths with Samsung to share its brand message with people around the world. Since launching the first Galaxy Z series Thom Browne Edition, both companies have made history by fusing timeless style and futuristic mobile technology.

Stay tuned to Samsung Newsroom for more updates on how to unfold the luxury of Thom Browne mobile collaborations and experience this legacy.

Take a look at the video below for a hands-on unboxing of the Galaxy Z Fold5 Thom Browne Edition.

Ever since the Galaxy Z Flip and Galaxy Z Fold pioneered the foldable smartphone experience, the Galaxy Z series has led the market with breakthrough products that highlight the pinnacle of technology and design. To this day, the series’ designers are deeply committed to refining foldable devices. This ongoing innovation not only showcases a profound understanding of users’ lifestyles but also demonstrates the dedication to enriching daily lives.

In line with this vision, Samsung Electronics’ latest foldable lineup opens even more possibilities for users. The Galaxy Z Flip5’s new Flex Window unfolds new opportunities for expressing yourself, and the Galaxy Z Fold5’s improved wide display experience gives you the tools to create your own masterpiece. You can embrace a new world with the Galaxy Z Flip5 and Galaxy Z Fold5, where your days become a canvas for expression and creativity.

Where Design Meets Technology

Smartphones are always in our line of sight. From the moment you wake up to the moment you go to bed, your smartphone likely catches your eye throughout the day. This is why both form and function are crucial when it comes to smartphone design. Smartphones inspire us to express ourselves, so our devices should have a strong sense of visual harmony. With this in mind, the designers ensured the aesthetics of the Galaxy Z series could be appreciated from any angle.

The Galaxy Z Flip5 and Galaxy Z Fold5 captivate users with balanced and meticulously crafted designs. The seamless fusion of advanced technology and artistic expertise creates flawless forms that evoke both futuristic elements and current trends — leaving lasting impressions.

The Art of Symmetry

The design identity of the Galaxy Z series starts with the symmetry of a foldable phone. While staying true to its iconic form, the new Flex Window on the Galaxy Z Flip5 provides ample opportunity for you to display your personal style. Furthermore, the Galaxy Z Fold5 has been refined with even more detail. The essence of the Galaxy Z series’ iconic grid design is embodied in the perfectly proportionate balance between the device’s display and structure as well as the well-polished exterior.

Progressive Changes in Form

With the new Flex Hinge, the Galaxy Z Flip5 and Galaxy Z Fold5 now feature a more aesthetically balanced design when folded. The overall depth and weight have been slimmed down, boosting usability and comfort. This enhancement allows these folded devices to be more stable and occupy less space, making them even more portable than before.

Fill Every Moment With Color

The Galaxy Z Flip5 and Galaxy Z Fold5 are available in a range of colors¹ based on the concept of “Future Nature.” These colors represent an appreciation for nature and hope for the future, meant to inspire us in our daily lives. The back panel’s glossy finish and the metal frames on the side further amplify the aura of these colors. The Galaxy Z Flip5 comes in Mint, Graphite, Cream and Lavender, and the Galaxy Z Fold5 comes in Icy Blue, Phantom Black and Cream. Mint is the newest addition to the Galaxy Z Flip5’s lineup, bringing a refreshed energy to the device. The Galaxy Z Fold5’s newest color, Icy Blue, is inspired by the blue shades found in ancient glaciers.

Four additional colors² — Gray, Blue, Green and Yellow — inspired by the concept of “Modern Nature” will be exclusively available for online purchase. These four sleek yet natural tones are paired with a matte, graphite metal frame to fuse modern aesthetics with organic elements.

More Ways To Express Yourself

The Galaxy Z Flip series combines portability and style, creating a whole new smartphone experience. With its compact design, you can easily tuck your entire smartphone into your pockets. What’s more, the expanded Flex Window tears down the limits of expression and usability with more diverse customization options and access to productivity features. Showcasing who you are is now as simple as setting your Galaxy Z Flip5 down on a table for the world to see.

Bigger Canvas, Bolder Expression

With more space, simple layouts and bold objects make a stronger statement. The Galaxy Z Flip5 provides ample space on the Flex Window to empower you to unleash your creativity. You can also match the style of the Flex Window to your Galaxy Watch6 watch face, coordinating a look across your Galaxy devices.

The Galaxy Z Flip5 is capable of so much more when it comes to highlighting your personality. You can customize the Flex Window by choosing from a variety of graphical clocks or frames or by adding widgets to access the information you need quickly and easily. With the new Flex Window, every inch of your screen can be dedicated entirely to you.

Snap, View, Like or Delete

The Galaxy Z Flip5’s selfie capabilities have been upgraded as well. You can access the camera app directly from the Flex Window to take, review and even delete your photos on the spot. It’s easy to switch through camera modes and timers, set dimensions or decide which photos to keep — all through the Flex Window. Picture this: you snap a selfie with portrait mode, zoom in on the small details and mark your favorite shots without ever opening your phone.

All-in-One

The Galaxy Z Flip5’s expanded Flex Window can also streamline any daily routine. On top of the usual Flex Window capabilities,³ such as checking notifications or accessing quick settings, you can now browse your call and chat history. The full QWERTY keyboard enables you to do more than send suggested replies and emojis. Your whole mobile experience can start and end from your Flex Window.

Complete Customization

The Galaxy Z Flip5 series’ expansion is more than just customizing your screen. On top of protecting your device, the all-new Flipsuit Case⁴ supports a changeable NFC card that lets you match your Flex Window and case designs for more personalization. You can now change your device’s design from front to back, inside and out.

Create Without Boundaries

The Galaxy Z Fold series opened new ways to maximize productivity. For instance, if you frequently travel for work, you can jump on a quick conference call or edit documents on the go without a laptop. The Galaxy Z Fold series has pioneered everyday productivity through robust, big-screen experiences, and now, it’s driving user experiences even further by expanding its features. In particular, the Galaxy Z Fold5’s new design enhances the series by improving its multitasking and widescreen usability. This device is the ideal companion during your otherwise mundane subway ride to work. With Multi Window, you can make the most of your commute by catching up on daily news while simultaneously jotting notes. You can also take advantage of the new multi-touch feature to easily attach files to emails with two-handed Drag and Drop — helping you get things done, wherever you are.

Improved Multi Window Experiences

One of the most powerful features of the Galaxy Z Fold series is Multi Window,⁵ which has been enhanced for better productivity. The experimental features offered through Labs in the previous version — Pop-up view, which lets you turn an app into a pop-up window by dragging down the upper right corner, and Split Screen View, which splits your screen when you swipe with two fingers — have now become official One UI features starting with the Galaxy Z Fold5. For instance, if you want to take notes while reading, simply use two fingers to open a Multi Window with a notepad. You can conveniently write down your ideas with easy access to two side-by-side windows on a single screen.

Create Easier and Faster

The Galaxy Z Fold5 also introduces the innovative two-handed Drag and Drop⁶ feature — a remarkable addition that elevates multitasking on the big screen. You can use one finger to hold an object and another to interact with other features, delivering a whole new level of efficiency and convenience. For example, press an image in your gallery with one finger and simultaneously use a different hand to bring up a new window and attach that image to an email. When moving an app to another page, just hold down the icon and use your other hand to swipe through the home screen to place it just where you want it. This multi-touch upgrade unlocks huge potential for productivity on the Galaxy Z Fold5.

These efforts to boost productivity have led to even more ways to multitask. Up to four most recently used apps can now be added to the Taskbar, allowing easy transitions between apps. While switching to a different app, you can open the pop-up window to multitask across apps and windows more conveniently than ever before.

Style Meets Comfort

The all-new Slim S Pen Case⁷ features a design that improves your experience with the S Pen Fold Edition. The sleeker and slimmer S Pen holder not only helps your phone lie flat, making it effortless to take notes on a table, but it also ensures that you’re able to write with a more comfortable grip. In addition, there is a toggle feature that lets you conveniently attach or detach the S Pen Fold Edition.

The Slim S Pen Cases come in three colors — Icy Blue, Sand and Graphite. To make a bold style statement, Icy Blue and Sand Slim S Pen Cases have been paired with Lime and Apricot S Pen Fold Editions, respectively.

In 2019, the Galaxy Fold revolutionized the smartphone market by pioneering a brand-new category of foldable phones. Every iteration in the series refined foldable technology, captured the essence of the modern era through its design and unfolded new and innovative user experiences.

In 2023, Samsung unveiled the next step in the evolution of the Galaxy Z series and its iconic design identity. With a perfectly balanced grid, a flawless form factor and colors inspired by nature, the design of these new foldable phones raises the bar for all. Now, you can create with passion, express with purpose and fill your life with endless possibilities using the Galaxy Z Flip5 and Galaxy Z Fold5.

* The images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by model, country, region and carrier.

¹ Availability of color may vary by country, region or carrier.
² Galaxy Z Flip5 is available in Gray, Blue, Green and Yellow and can be purchased at samsung.com. Galaxy Z Fold5 is available in Gray and Blue and can be purchased at samsung.com. Product specifications and release schedules may differ based on model, country, region and carrier.
³ Availability of features may vary by country or region.
⁴ Flipsuit Case sold separately. Model and color availability may vary by country or carrier.
⁵ Certain applications may not support Multi Window or App Pair.
⁶ Certain applications may not support two-handed Drag and Drop. Taskbar feature is supported on the main display only.
⁷ Slim S Pen Case (S Pen Fold Edition included) sold separately. Model and color availability may vary by country or carrier.

Check out the video below to learn how every element of Samsung’s latest foldables have been purposefully engineered to provide the incredible versatility expected from Galaxy Z series along with the durability that offers peace of mind.

Once revolutionary in the mobile landscape, flip phones are now an integral part of our daily lives. From their early inception to modern iterations like the Galaxy Z Flip series, these iconic devices have transformed how we communicate, interact and express ourselves. Over the years, the Galaxy Z Flip has evolved from a compact communication device to the ultimate tool for unleashing your creativity — empowering users to unfold a world of possibilities with a simple flip. Samsung Newsroom sat down to detail the journey of how this groundbreaking series pioneered a new era of mobile innovation.

Following the groundbreaking launch of the Galaxy Z Fold, which redefined the mobile landscape, Samsung unveiled yet another revolutionary form factor that took the mobile market by storm. Introducing the Galaxy Z Flip: a device that folded effortlessly in half and could stand upright on its own.

Setting a new standard in innovation, the Galaxy Z Flip was the first foldable equipped with a folding glass screen. Unfolding the device revealed a wide 6.7-inch display while its stylish, compact design was small enough to easily fit in the palm of the user’s hand. Featuring a display ratio (21:9:9) similar to cinema screens, users were treated to an immersive world of vibrant and captivating content.

With the Galaxy Z Flip, Samsung revolutionized user interaction by introducing Hideaway Hinge. Much like a laptop, the hinge allowed users to open and position their phones at any angle. Users could securely fold, angle and position their devices, saying goodbye to shaky hands and hello to picture-perfect shots — whether they were snapping a hands-free selfie or capturing a moment with friends.

Also, Samsung released Flex mode, which automatically divided the screen into two when the device was folded. By collaborating with various partners, Samsung optimized this cutting-edge interface and enhanced usability. For example, in the camera app, users could preview the viewfinder on the top while adjusting the camera modes or lenses on the bottom. In addition, the phone supported Multi Window, enabling multitasking by simultaneously displaying different content on each screen.

Continuing the legacy of the Galaxy Z Flip, the debut of the Galaxy Z Flip3 took the series’ design and performance to new heights. The expanded Cover Screen was one of the phone’s most notable upgrades, now four times larger than its predecessor. Going beyond its traditional role of displaying the time and date, the device’s Cover Screen was maximized for both self-expression and productivity. Users could unlock their creativity by customizing their Cover Screen with images or GIFs and conveniently view up to eight lines of notifications and messages. What’s more, Samsung Pay transformed Cover Screens into wallets — helping users make payments in one simple step.

The Galaxy Z Flip3 also boasted a variety of camera features that elevated the user’s photography experience to capture and share moments hands-free through Flex mode. With the addition of Auto Framing, the camera detected the location and number of people or objects within the frame and automatically adjusted the format accordingly for photos and videos. Suppose a photographer and the subject of a photo wanted to view the preview of a shot at the same time. In that case, all the user needed to do was tap the Dual Preview button at the top right-hand corner of the screen. Furthermore, users never missed a shot while striking a pose with the enhanced Quick Shot.

Not only could the Galaxy Z Flip3 fit nearly anywhere, but it also offered improved durability and water resistance. The lightweight exterior was crafted from Armor Aluminum, the strongest material used in Galaxy devices to date, and Corning® Gorilla® Glass Victus®, safeguarding users’ smartphones for any condition. A new protective film placed on the main display improved durability by 80% compared to the previous generation. The Galaxy Z Flip3 was also the first to be equipped with IPX8 water resistance¹ — breaking new ground for foldable phones and granting users peace of mind.

In 2022, Samsung released the Galaxy Z Flip4, complete with a host of practical features that effortlessly fit into daily routines. For instance, users could experience the convenience of the Flex mode panel² which opened a touchpad that supports a range of gestures at the bottom of their screen. Similar to the cursor of a computer mouse, users could easily control various elements with a swipe of their finger — pausing, rewinding or playing videos without picking up the device. Another feature that increased productivity was the swipe gesture, optimized for multitasking. For example, if users swiped up with two fingers, the screen split into a top and bottom half to open a new app. With the swipe gesture, Galaxy made frequently used features, such as zooming in and out or turning pages, even faster and more convenient.

The Galaxy Z Flip4 also gave users more control than ever over their pictures. By simply pressing the side button twice, users embraced the Galaxy Z Flip4’s Quick Shot feature to capture moments and selfies without opening their phones. Now, they could even start a video on Quick Shot and easily transition to FlexCam without any interruptions. To capture the starry night sky, users could experience the all-new Nightography mode to take out-of-this-world shots, even in the dark — for bright, sharp photos with less image noise.

The Galaxy Z Flip4 effortlessly blended high-performance capabilities with a personalized touch, truly reflecting its owner’s style. When the Bespoke Edition launched, there were new opportunities to express individuality — users could choose from a combination of five glass colors, including Yellow, White, Navy, Khaki and Red, and three frame color options, including Silver, Gold and Black. Users could also enjoy the Galaxy Z Flip4 for even longer than the previous generation, thanks to its 400mAh larger battery.

This year, Samsung released the Galaxy Z Flip5, delivering the most stylish, unique foldable experience yet. Built for self-expression and complete with an innovative design and customizable functions, the prominent feature is the upgraded Flex Window that is 3.78 times larger than its predecessor’s Cover Screen.

Thanks to the larger screen, the Galaxy Z Flip5 offers more usability than ever before. With Flex Window, users can easily check and control Widgets, including the weather, stock market and music, without ever unfolding their phones. To see all Widgets at a glance, simply pinch the screen to activate the Multi Widget View function. The wider Cover Screen and fully accessible QWERTY keyboard make checking and responding to phone calls and messages even easier.

The new Flex Window provides the most versatile camera experience on a Samsung Galaxy smartphone to date. To snap a selfie with the rear camera, users can conveniently check their smile on the Flex Window before capturing stunning, hands-free photos from creative angles before correcting the color and tone. The camera-stabilizing Super Steady feature also ensures that users take smooth shots on the go. With improved Nightography capabilities to optimize photos in low lighting and digital 10X zoom, users can unleash their creativity anywhere, anytime and at any angle.

Now, there are even more ways to customize your Galaxy Z Flip5 inside and out. For instance, the new Flipsuit Case³ is equipped with a changeable NFC card, called Flipsuit Card so users can coordinate their Flex Window design and case design for even more personalization options.

The Future of Flip Phones Is Here

Building on its history of flipping the script, Samsung has delivered a history of mobile experiences that enhanced everyday life. Each device packed a variety of features that pushed the boundaries of mobile innovation. The Galaxy Z Flip series upended the smartphone industry with its screen folding technology and set the standard for flippable phones with every new edition. Samsung will continue to challenge conventional notions of the smartphone through the Galaxy Z Flip series as it unfolds new and extraordinary possibilities for users everywhere.

¹ IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes.
² Flex mode panel is also supported on Galaxy Z Fold4. Flex mode must first be activated via Labs in Settings. Certain applications may not support Flex mode.
³ Accessories sold separately. Model and color availability may vary by market or carrier.

A Wider Variety of Recycled Materials in More Components

Earlier this year, Samsung expanded its innovative use of recycled materials in product design with the Galaxy S23 series, introducing new materials to more components. The Galaxy Z Flip5 and Z Fold5 advance these efforts, featuring a wider variety of recycled materials¹ in more internal and external components than previous Galaxy Z series smartphones. The newest foldable smartphones incorporate pre-consumer recycled aluminum and post-consumer recycled plastic sourced from discarded fishing nets, water barrels and PET bottles. They also scale the use of Corning^® Gorilla^® Glass Victus^® 2, which contains an average of 22% pre-consumer recycled glass content.

Not only did Samsung add more types of recycled materials used in each device, but the company also more than doubled the amount of device components that use a minimum of 10% post-consumer recycled plastic or pre-consumer recycled glass, or an average of 22% pre-consumer recycled glass. Both the Galaxy Z Flip5 and Z Fold5² use recycled materials in 15 device components, an increase from six internal components in the Galaxy Z Flip4 and Z Fold4.

When it comes to packaging, Samsung continue to advance its efforts to reduce the presence of single-use plastic. That’s why the paper for the packaging box³ is made using 100% recycled material.⁴ The company also switched to recycled paper material for the front and back cover protector.

A Device Lifecycle That Lasts Longer

The Galaxy Z Flip5 and Z Fold5 continue Samsung’s work to optimize the longevity and improve the upgradability of its smartphones. Each device comes with five years of security updates and four generations of OS upgrades, helping to extend the product lifecycle.

As a result, the Galaxy community can reliably enjoy their devices for a longer period of time, enabling them to make eco-conscious choices in their daily lives.

Check out the infographic below to see how small actions can add up to a big, positive impact on the planet through the Galaxy Z Flip5 and Z Fold5.

¹ Types of recycled materials include post-consumer recycled PA sourced from discarded fishing nets, post-consumer recycled PBT sourced from discarded PET bottles, post-consumer recycled PC sourced from water barrels and pre-consumer recycled aluminum sourced from discarded scrap material generated as a by-product during manufacturing. The scrap metal is re-melted, filtered for impurities and then recycled to make parts within Samsung’s manufacturing process. There is also pre-consumer recycled glass sourced from discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning^® Gorilla^® Glass Victus^® 2 manufacturing process.
² Galaxy Z Flip5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum, or an average of 22% pre-consumer recycled glass. These components include Volume Key Bracket, Speaker Module (Upper & Lower), Rear Top, Display Connector Cap, FPCB RF Cable Bracket, Rear Mid, Case Front (Main), Case Front (Sub), Volume Key, Finger Key Bracket, Receiver Deco, Connector to Connector Holder, SIM Tray, Sub Window and Back Glass. (Galaxy Z Flip4: six device components). The above measurements are based on weight.
Galaxy Z Fold5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum, or an average of 22% pre-consumer recycled glass. These components include Volume Key FPCB Bracket, Top Speaker Module (Upper & Lower), Bottom Speaker Module (Upper & Lower), Cover Display Connector, Case Front (Main), Case Front (Sub), Antenna (Sub), Antenna (Main), Volume Key, Finger Key Bracket, SIM Tray, Connector to Connector Holder, Camera Deco (Top & Bottom), Sub Window and Back Glass. (Galaxy Z Fold4: six device components). The above measurements are based on weight.
³ 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad and DLC Band.
⁴ The 100% recycled paper material has received Environmental Claim Validation (ECV).

Samsung Electronics today announced its fifth generation of Galaxy foldables: Galaxy Z Flip5 and Galaxy Z Fold5. The industry-leading form factors offer unique experiences for every user with sleek and compact designs, countless customization options and powerful performance. The new Flex Hinge makes the foldable experience possible, while offering an aesthetically balanced and solid design. These unrivalled foldable devices unlock extraordinary camera capabilities such as FlexCam to take photos from creative angles. With strong performance and an optimized battery powered by the latest processor, the Samsung Galaxy Z series transforms what is possible with a smartphone — open or closed.

“Samsung is revolutionizing the mobile industry with foldables by setting the standard and continually refining the experience,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Every day, more people choose our foldables because they offer an experience people want that they can’t get on any other device. Galaxy Z Flip5 and Galaxy Z Fold5 are the latest devices that prove our commitment to meeting the needs of our customers through innovative technology.”

Samsung’s heritage of innovation and dedication to the foldables category has created incredibly versatile devices available. With a strong belief in the potential of the foldable format, paired with world-class R&D and manufacturing capabilities, Samsung has consistently refined and optimized the Galaxy Z series lineup. From content creation on Galaxy Z Flip5’s new Flex Window¹ to seamless multitasking on Galaxy Z Fold5, this series of Galaxy foldables meets and exceeds the distinctive needs of today’s users.

Furthermore, both Galaxy Z Flip5 and Galaxy Z Fold5 are carefully designed to meet durability expectations. The main screen is equipped with a shock dispersion layer and a redesigned back for a more solid display.² Along with IPX8³ support, Armor Aluminum frames and Corning^® Gorilla^® Glass Victus^®2⁴ applied to both the Flex Window and back cover, Galaxy Z Flip5 and Galaxy Z Fold5 provide the protection consumers expect, enhanced further by Flex Hinge. This new integrated hinge module features a dual rail structure, diffusing external impacts.

Galaxy Z Flip5: The Ultimate Pocketable Self-Expression Tool Without Compromise

The Galaxy Z Flip5 delivers a stylish, unique foldable experience from a pocket-sized device built for self-expression.

The new Flex Window, now 3.78 times larger⁵ than the previous generation, offers a wide range of existing and new capabilities. It provides more customization options, including informative and graphical clocks that can match the face design of a user’s Galaxy Watch6 series⁶ as well as stylish frames. In addition, Galaxy Z Flip5’s new Flipsuit Case⁷ provides device protection with a changeable NFC card, so users can match their Flex Window design and case design for even more personalization options.

Closed, the Galaxy Z Flip5 offers more usability than ever before. From the Flex Window, quickly and effortlessly access useful information. With Widgets, users can check the weather, control music playback and listen to their favorite music with Media Controller⁸ or catch up on the latest global stock market updates with the Google Finance widget. Simply view all Widgets at a glance and switch between them instantly with a pinch of the screen to activate Multi Widget View. Plus, easily check notifications and access Quick Settings for Wi-Fi or Bluetooth. Without ever opening the device, browse through call history to return missed calls and reply to texts on-the-go using Quick Reply with a full QWERTY keyboard and visibility of chat history. With a quick swipe up on the screen, access Samsung Wallet⁹ to pay on-the-go, access QR codes and coupons, as well as boarding passes, membership cards, digital keys and health passes.

With its unparalleled design and form factor, Galaxy Z Flip5 also offers the most versatile camera experience on a Samsung Galaxy smartphone. Take high-quality selfies with the rear camera thanks to the larger Flex Window. Users can capture stunning hands-free photos from creative angles with FlexCam. It’s quick and simple to view and edit shots in Flex Mode¹⁰ too. Users can review, adjust the color tone, or delete images easily with the Quick View in the Flex Window. When taking a photo of a friend, Dual Preview¹¹ lets them see themselves in the Flex Window so they can make adjustments in real time for the perfect shot. Users can get a smooth shot on the go with camera-stabilizing Super Steady, while Auto Framing¹² ensures that no one is left out.

The Galaxy Z Flip5 adds AI solution improvements to the powerful camera experience, bringing every photo to life. Get creative, even in low light, with improved Nightography capabilities that optimize photos and videos in ambient lighting conditions. The AI-powered image signal processing (ISP) algorithm corrects any visual noise that typically spoils low-light images while enhancing details and color tone. Even from a distance, photos are clearer with the digital 10X zoom.¹³

Galaxy Z Fold5: The Ultimate Productivity Powerhouse With a Large Screen

Offering an immersive, large screen and a long-lasting battery¹⁴ in the thinnest, lightest Fold yet,¹⁵ Galaxy Z Fold5 is easy to take anywhere, while delivering the most powerful performance in the Galaxy Z series.

The Galaxy Z Fold has been a pioneer in transforming everyday productivity through a robust, big screen experience, evolving from Multi Window¹⁶ and App Continuity¹⁷ to a wide range of features including Taskbar,¹⁸ drag and drop and optimization of third-party apps. S Pen Fold Edition¹⁹ introduced in the third generation Fold in 2021, has also been fine-tuned to deliver a superior writing experience on Galaxy Z Fold5. These features and tools come together to deliver powerful productivity on a large screen and enable users to complete important tasks from anywhere.

The improved Taskbar enables dynamic productivity by allowing users to quickly switch between frequently used apps. Now up to four recent apps are at the ready for more efficient working. Newly enhanced two-handed drag and drop²⁰ can also ramp up productivity when moving content between apps and screens. Simply touch and hold an image in Samsung Gallery with one finger and use another finger to open the Samsung Notes app to drag-and-drop the image. With hidden pop-up,²¹ an app can continue running in the background, allowing users to watch video content in full screen and chat with friends in a floating pop-up on the side of the screen.

The new slimmer²² and more compact S Pen Fold Edition²³ makes real-time annotating and ideation easy while being able to fit more comfortably in the pocket. The Slim S Pen Case²⁴ is nearly the same thickness²⁵ as a regular case for the Fold and available in a variety of styles and colors²⁶ so users can carry their S Pens in style.

Helping users do more on the go, the 7.6-inch Main Screen²⁷ provides expansive and uninterrupted viewing so users can enjoy their favorite movie in portrait or landscape. Plus, peak brightness has increased by more than 30%, up to 1750nits,²⁸ for an optimal viewing experience outdoors even under bright sunlight.

Providing users with an immersive gaming experience on the largest Galaxy smartphone screen, the Snapdragon® 8 Gen 2 Mobile Platform for Galaxy²⁹ enhances graphics and uses AI to enable dynamic gaming and multi-game functionality. The Galaxy Z Fold5 can comfortably handle marathon gaming sessions with its advanced cooling system that dissipates heat more intelligently for less lag and no drop in performance.

Delivering a Positive Impact for the Planet

Samsung continue to demonstrate progress toward the company’s environmental vision and accelerate actions that help achieve its goals, including reaching net zero carbon emissions by the end of 2030 for the Device eXperience Division.

The Galaxy Z Flip5 and Fold5 feature³⁰ a wider variety of recycled materials³¹ than their previous generations, including pre-consumer recycled glass and aluminum and post-consumer recycled plastics, sourced from discarded fishing nets, water barrels and PET bottles. Even the paper used for their packaging box³² is made using 100 percent recycled material.³³

These innovations have also been purposefully designed for optimized longevity. Each device comes with five years of security updates and four generations of OS upgrades, helping to extend the product lifecycle.

Availability

The Galaxy Z Flip5 and Galaxy Z Fold5 will be available for pre-order in select markets from July 26, with general availability starting August 11.

Galaxy Z Flip5 lets users express themselves with colors including Mint, Graphite, Cream and Lavender³⁴, as well as a range of accessories³⁵ including a Clear Gadget Case, Flap Eco-Leather Case, Flipsuit Case and easy-to-carry Silicone Case with Ring to create a more personalized look.

Galaxy Z Fold5 is available in Icy Blue, Phantom Black and Cream,³⁶ along with a variety of cases that offer practicality and style including a Slim S Pen Case, Clear Gadget Case, Eco-Leather Case and a Standing Case with Strap.³⁷

Samsung is committed to giving customers peace of mind with Samsung Care+, a support service for accidental damage, repairs and more. Customers can enjoy special discounts or free benefits during pre-order periods.³⁸

To learn more about Galaxy Z Flip5 and Galaxy Z Fold5, please visit: www.samsungmobilepress.com, news.samsung.com/global, www.samsung.com/galaxy-z-flip5 or www.samsung.com/galaxy-z-fold5.

Specifications

¹ Galaxy Z Flip5’s Cover Screen is the first in the Galaxy Z Flip series with a proximity sensor and first Galaxy Z Flip Cover Screen to support HBM. Galaxy Z Flip5’s Cover Screen HBM has a peak brightness of 1600nits for a brighter and clearer display.
² Compared to previous Galaxy Z Fold and Galaxy Z Flip models.
³ Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Rinse residue/dry if wet. Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear.
⁴ Pre-Consumer Recycled Content: Discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning® Gorilla® Glass Victus® 2 manufacturing process.
⁵ Compared to Galaxy Z Flip4. Measured diagonally, Galaxy Z Flip5’s Cover Screen is 3.4-inch in the full rectangular form; actual viewable area is approximately 95% of the full rectangular area due to the rounded corners and lower cutout.
⁶ Galaxy Watch6 series sold separately. Model and color availability may vary by market or carrier.
⁷ Accessories sold separately. Model and color availability may vary by market or carrier.
⁸ Media Controller widget only appears when music is played.
⁹ Availability of Samsung Wallet may vary depending on country or device model. Supported items may vary by country. Samsung Wallet is available on devices that support POS or higher and Samsung Pay.
¹⁰ Flex Mode supported at angles between 75° and 115°.
¹¹ Dual Preview supported on devices running One UI 2.1 and above.
¹² Auto Framing only available in Video mode. Auto Framing must be enabled before recording. Certain resolutions and ratios may not be supported. Certain functions may not be available when Auto Framing is on. Only people can be recognized, and there is a limit to how many people may be recognized. Available on Samsung Camera, BlueJeans, Google Duo, Meta Messenger, Google Meet, Microsoft Teams, Cisco Webex Meet and Zoom. Auto-framing available on select lenses.
¹³ May cause some image deterioration.
¹⁴ Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2023.06.19-2023.06.29 in the US with pre-released version under default setting using LTE and 5GSub6 networks.
¹⁵ Compared to previous Galaxy Z Fold models.
¹⁶ Certain applications may not support Multi Window or App Pair.
¹⁷ Certain applications may not support App Continuity.
¹⁸ Taskbar feature supported on the Main Screen only.
¹⁹ S Pen Fold Edition sold separately. Only use the Samsung S Pen Fold Edition designed for Galaxy Z Fold3 5G/Fold4/Fold5 or S Pen Pro. All other S Pens or stylus pens may damage the screen. Galaxy Z Fold5 does not have a built-in slot for the S Pen. S Pen support is limited to the Main Screen.
²⁰ Certain applications may not support two-handed drag and drop.
²¹ Certain applications may not support hidden pop-up.
²² S Pen Fold Edition for Galaxy Z Fold5 measures 4.35mm, compared to 7.4mm for Galaxy Z Fold4.
²³ Size of S Pen Fold Edition for Galaxy Z Fold5 is 4.35mm compared to 7.4mm for Z Fold4. S Pen Fold Edition sold separately. Slim S Pen Case (S Pen Fold Edition included) sold separately. S Pen Fold Edition is only compatible with Galaxy Z Fold5, Galaxy Z Fold4 and Galaxy Z Fold3. All other S Pens or stylus pens are not designed for Z Fold5 (including those by other manufacturers) and may damage the screen. Z Fold5 does not have a built in slot for the S Pen. S Pen support is limited to the Main Screen.
²⁴ S Pen Fold Edition sold separately. Slim S Pen Case (S Pen Fold Edition included) sold separately. S Pen Fold Edition only compatible with Galaxy Z Fold 5, Galaxy Z Fold4 and Galaxy Z Fold3 5G.
²⁵ The thickness of Galaxy Z Fold5 with the S Pen Slim Case is 20.63mm, 13.4mm without the Case.
²⁶ Preset Slim S Pen Case and S Pen Fold Edition color combinations include Graphite case with Black S Pen, Sand case with Apricot S Pen and Icy Blue case with Lime S Pen.
²⁸ The Dynamic AMOLED 2X display on Galaxy Z Fold5 received a certification from VDE Germany for 100 percent Mobile Color Volume in the DCI-P3 color range, which means images aren’t washed out and you’ll get unbelievably vivid colors regardless of differing levels of brightness. The display can achieve peak brightness of up to 1750nits, improving the contrast between dark and light aspects of digital content for a more brilliant picture quality, with a 3,000,000:1 contrast ratio to make your mobile experience more immersive.
²⁹ AP performance improvements shown compared to previous generation processor. Actual performance will depend on user environment, pre-installed software and applications and other conditions. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon® 8 Gen 2 Mobile Platform for Galaxy is optimized for Samsung. World’s fastest Snapdragon claim true as of February 1, 2023.
³⁰ Galaxy Z Flip5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum, or Corning^® Gorilla^® Glass Victus^® 2 with an average of 22% pre-consumer recycled content. These components include Volume Key Bracket, Speaker Module (Upper & Lower), Rear Top, Display Connector Cap, FPCB RF Cable Bracket, Rear Mid, Case Front (Main), Case Front (Sub), Volume Key, Finger Key Bracket, Receiver Deco, Connector to Connector Holder, SIM Tray, Sub Window, Back Glass. (Galaxy Z Flip4: 6 device components).
Galaxy Z Fold5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum or Corning^® Gorilla^® Glass Victus^® 2 with an average of 22% pre-consumer recycled glass. These components include Volume Key FPCB Bracket, Top Speaker Module (Upper & Lower), Bottom Speaker Module (Upper & Lower), Cover Display Connector, Case Front (Main), Case Front (Sub), Antenna (Sub), Antenna (Main), Volume Key, Finger Key Bracket, SIM Tray, Connector to Connector Holder, Camera Deco (Top & Bottom), Sub Window, Back Glass. (Galaxy Z Fold4: 6 device components).
The above measurements are based on weight.
³¹ Types of recycled materials include post-consumer recycled PA sourced from discarded fishing nets, post-consumer recycled PBT sourced from discarded PET bottles, post-consumer recycled PC sourced from water barrels and pre-consumer recycled aluminum sourced from discarded scrap material generated as a by-product during manufacturing. The scrap metal is re-melted, filtered for impurities and then recycled to make parts within Samsung’s manufacturing process. There is also pre-consumer recycled content sourced from discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning® Gorilla® Glass Victus® 2 manufacturing process.
³² 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad and DLC Band.
³³ The 100% recycled paper material has received Environmental Claim Validation (ECV).
³⁴ Availability of color may vary by market, region or carrier.
³⁵ Accessories sold separately. Model and color availability may vary by country or carrier.
³⁶ Availability of color may vary by market, region or carrier.
³⁷ Accessories sold separately. Model and color availability may vary by country or carrier.
³⁸ Terms and conditions apply. Samsung Care+ coverage, service type and promotion may vary by country/region and deductibles (additional service fee) may apply. For detailed Samsung Care+ information, please visit www.samsung.com/samsung-care-plus.

Last year, I expanded my responsibilities as head of Samsung’s MX Business, to lead our Corporate Design Center. My career as an engineer taught me that the most sublime designs are intertwined with technological innovation. This new responsibility allows me to delve deeper into how the synergy of design, engineering and R&D can yield transformative experiences. With my fellow designers, I’ve embarked on a deep exploration of Samsung’s design strategy to understand our roots and envision our growth.

Different Times, Unchanged Commitment

In 1996, Samsung committed to a philosophy: “Inspired by Humans, Creating the Future.” It means our creations are conceived with a deep understanding of you, the user, and we hold an unwavering belief that a user-centric approach is the key to the future.

We feel this even more keenly nearly 30 years on, as we contemplate the fluid nature of human interaction. Users value experiences over mere achievements and meaningful connections over raw technological prowess. We have distilled the Samsung design philosophy into three Design Identities, each one with you at the center: our products must be Essential, Innovative and Harmonious.

Essential design prioritizes clarity of purpose and ease of daily use. Innovative design emphasizes originality, reflecting purpose in new and distinct ways. Harmonious design ensures all elements work together for a holistic purpose, aligning with societal, environmental and ethical values.

Inspired by Humans, Creating the Future

These three Design Identities are exemplified by our latest hardware and software ecosystem.

Take, for instance, the act of folding and unfolding a smartphone. It seems simple. However, that simplicity users feel is only achieved through a rigorous focus on what is most essential and intuitive. The minimal, sleek appearance housing specialized hinge functionality emphasizes our commitment and the inherent beauty of essential design.

We’ve raised the standards for foldable smartphone ergonomics. A difference of millimeter in a device’s thickness may not sound like a big change, but every gram and millimeter in a foldable device requires an engineering breakthrough. It demands craftsmanship with passion. When done well, the benefit to users is huge. That’s why we’ve innovated to make our latest foldables slimmer and lighter than our previous generations.

Samsung Galaxy foldable is completed by its users, with its personalized experience. With our Galaxy foldables, your self-expression reaches new levels with, literally, the most flexible camera experience in Samsung Galaxy. You can capture the perfect angle, hands-free. The enhanced multitasking experience like a PC also raises the bar for productivity. You can work, collaborate or game on-the-go.

Samsung Galaxy Tab and Wearables are designed in the same spirit. They work with each other harmoniously in an ecosystem that opens up a powerful connected experience, serving as a seamless extension of your needs, priorities and unique personality.

Whatever the Samsung Galaxy experience is, when we say, “Inspired by Humans,” we don’t just mean people. We also mean their communities, their environment and their planet. Samsung Galaxy devices are designed with sustainability for the future in mind, because even the smallest actions could contribute to a large impact — such as protecting our planet. When we say, “Creating the Future,” that includes our responsibility today to ensure a sustainable tomorrow for the future generation.

Our Shared Journey to a Better Tomorrow

When design comes together with technological innovation, it brings forth new possibilities. With innovative technologies, people can make the most of today, and ultimately, create the best possible tomorrow. We invite you to join us at Unpacked, where we’ll pull back the curtain on our latest devices and experiences — inspired by you, created for you.

In a way, they were nearly 30 years in the making, a culmination of decades of human-inspired design. But, this is also just the beginning. Seeing the ways our innovations blend into your lives, enabling new possibilities for creativity, productivity or self-expression, will inspire the next steps of our journey. So, let’s navigate this journey together, harnessing design and technology to create a future that truly reflects you.

Mark your calendars for July 26!

Building on the first “Join the flip side” video released last September, the new campaign video continues the campaign theme, calling on people to lean into their fascination with innovation. In a fun and playful way, the videos showcase the unique ways foldables can be used and how they challenge everything consumers know about an ordinary smartphone. The new campaign video highlights the perceived barriers people face when they consider stepping away from the status quo, despite seeing the compelling benefits on the other side. Through the campaign, Samsung invites consumers to defy the norm and to enjoy new and unique experiences on the flip side.

“The flip side itself is about more than just a device — it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new,” said Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”

Check out the video below to view the new “Join the flip side” season 2 video and stay tuned to see how Samsung pushes the boundaries of innovation with the most carefully designed mobile experiences yet at Galaxy Unpacked 2023 on July 26 at 8:00 p.m. KST (7:00 a.m. ET) live on Samsung Newsroom, Samsung.com and Samsung’s YouTube channel.

Let’s explore the past decade of mobile innovation through 27 Galaxy Unpacked invitations — unveiling the full evolution of Galaxy devices.

* Simply hover your cursor over the invitations or click the mouse to experience the products unveiled at Galaxy Unpacked.

With foldable smartphone shipments expected to reach 16 million units worldwide² — an increase of 73% year on year — the form factor is rapidly becoming mainstream, and shipments are expected to grow to 26 million units in 2023. The ease of multitasking on a large screen, and the powerful app optimizations for foldable devices, are helping drive adoption among enterprise users.

Benefits of Foldables for Enterprise Users

As companies shift towards work-from-anywhere policies, they are looking to technology for new ways to maximize productivity. Foldables have particularly attracted the financial services industry, where 74%³ of a sample group of financial advisors say staying connected via mobile apps is important or critical.

“Samsung Galaxy foldable smartphones were created to open up opportunities for new ways to work and explore creativity,” said KC Choi, EVP and Head of Global Mobile B2B Team, MX Business at Samsung Electronics. “This rapid growth in investment demonstrates our enterprise customers’ need for meaningful innovations to enhance workforce productivity.”

The Galaxy Z Fold4 – Samsung’s fourth-generation foldable smartphone — is a multi-tasking powerhouse ideal for business use. Despite its pocket-friendly dimensions, it offers a large, expansive sized screen, making it easier to get things done compared to traditional smartphone screens.

The Galaxy Z Fold4’s expansive screen offers a larger working area, well suited to make the most of features from desktop computers. The perfect tool for juggling multiple tasks and pairs of apps, the PC-like Taskbar enables users to manage, launch and switch between apps, all without interrupting work.

The huge screen space is also a natural fit for working with Multi Windows. The Galaxy Z Fold4 can open up to three apps at once, including two of the same app for side-by-side comparisons. For example, users can respond to Gmail while viewing two Chrome browser tabs, just like working at a desk with multiple screens.

The Galaxy Z Fold4 also adapts to workflow needs. Flex Mode not only provides a hands-free experience for major video conferencing tools, it can now support dedicated e-signature or note-taking capabilities on partner apps using S Pen.⁴

Powerful Partnerships That Enhance the Experience of Foldable Devices

These experiences have been popular across many sectors of businesses and industries. In the current market, competition is fierce, especially in the financial services sector. Professionals need the best tools to help them maintain consistency and routine, even while working remotely.

Their devices must support complex workflows, including alerts, research, charts and portfolios, and give them the power and productivity advantage they need to stay competitive. Working with industry-leading partners, Samsung has enhanced Galaxy Z Fold4’s utility in unique ways, leading to wider adoption of foldables for enterprise use.

According to a recent survey, the Bloomberg Professional app⁵ is the most used financial services app by investment professionals, such as traders, analysts and portfolio managers.⁶ It takes advantage of the Galaxy Z Fold’s unique form factor to enable financial professionals to access Bloomberg’s market data, analytics, news and communications on the go in a more intuitive and immersive way, while preserving the user experience and functionality with which they are familiar. On Samsung Galaxy Z Fold4, the Bloomberg Professional app’s adaptive layout provides for easy continuity and multitasking on the go. Users can effortlessly switch from the cover screen, ideal for quick Instant Bloomberg (IB) conversations, to the large screen that makes it easier to read news stories, monitoring real-time market data, browse portfolios or perform chart analysis. This allows financial professionals to do familiar work in an enhanced way on their foldable device.

DocuSign,⁷ which offers the world’s leading e-signature solution and is used by 24 of the top 25 Fortune 500 Financial companies⁸ has also been optimized for Android 12L. The Galaxy Z Fold4’s takes the hassle out of signing agreements on large screens. Users can now quickly drag and drop email attachments in multi-view mode directly into DocuSign eSignature, seal deals quickly on the go with Samsung’s S Pen⁹ and the dedicated Flex Mode signature.

And, for the financial professionals constantly in and out of the office, DocuSign created a PC-Like experience using Samsung DeX mode. Simply connect the device to a monitor and thanks to DocuSign’s high-resolution support and adaptive design approach, professionals receive the same grade experience for any screen size or orientation.

Samsung also collaborated with IBM¹⁰ to address challenges financial professionals may face helping clients while working from anywhere. IBM iX, the experience design partner within IBM Consulting, worked with a leading financial institution to develop the mobile experience, helping wealth advisors quickly access and manage market and portfolio information. The integration of Samsung DeX and S Pen¹¹ enables users to interact with data, drag and drop files between apps, translate handwriting to text and even capture digital signatures in a full desktop-like environment on their foldable device. Samsung’s philosophy of openness also enabled the incorporation of other popular applications for video conferencing, client contacts, email and schedules within a multi-app interface.

Samsung is committed to working with industry-leading partners to create new mobile experiences and collaborating more closely in coming months to take advantage of ground-breaking technologies like foldable smartphones.

¹ According to internal data. Figures comparing period from January to October 2022, to January to October 2021.

² Source: Counterpoint Research https://www.counterpointresearch.com/foldable-smartphone-shipments-2022/

³ Source: Coalition Greenwich, “The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience.” October 2022.

⁴ S-pen sold separately from Galaxy Z Fold4

⁵ Bloomberg Professional requires separate app installation and a Bloomberg Terminal subscription for use. Availability may vary by market and model.

⁶ Source: Coalition Greenwich, “The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience.” October 2022.

⁷ DocuSign requires separate app installation for use. Availability may vary by market and model.

⁸ Source: DocuSign, “About DocuSign” https://www.docusign.com/company

⁹ S-pen sold separately from Galaxy Z Fold4

¹⁰ IBM’s apps and services may require separate app installation for use. Availability may vary by market and model.

¹¹ S-pen sold separately from Galaxy Z Fold4

Samsung Electronics, a global leader in technology, announced today that 46 of its new products and service innovations have received CES^® 2023 Innovation Award honors, including three Best of Innovation Honorees from the Consumer Technology Association (CTA)^®. The annual program honors outstanding design and engineering across a multitude of consumer technology product categories.

Samsung was honored across multiple categories, reinforcing the company’s commitment to providing a seamlessly connected, customizable experience for consumers while contributing to an eco-conscious world. With sustainability at the heart of all that Samsung does, consumers were encouraged to join with the company as they make everyday changes, having a meaningful impact on the environment. Bold new ideas were brought to life, including investment in sustainable materials, increased energy efficiency in products and responsible recycling, as well as refurbished and repairable devices, while lowering the company’s carbon footprint by using 100% renewable energy in all facilities in the U.S., Europe and China.

Samsung products were distinguished as Innovation Awards Honorees in Digital Imaging/Photography, Mobile Devices & Accessories, Gaming, Digital Health, Wearable Technologies and Video Displays, Home AV Components & Accessories and Software & Mobile Apps categories. Several of these honorees incorporate eco-conscious features, including the Galaxy Z Flip4 and Galaxy Z Fold4, which are both made with repurposed fishing nets and include 100% recycled paper for flagship product packaging. The company received recognition as prestigious Best of Innovation Honoree in Computer Peripherals & Accessories, Video Displays and Cybersecurity & Personal Privacy categories.

The Innovation Awards are sponsored by CTA, the host and organizer of CES — recognized worldwide as the global stage for innovation and the most influential tech event in the world. CES 2023 will take place from January 5 to 8 in Las Vegas, Nevada with a deeper focus on sustainability.

Highlighted Best of Innovation Honoree:

Samsung S3B512C Security Chip — As a Best of Innovation Honoree in the Cybersecurity & Personal Privacy category, Samsung’s S3B512C biometric card solution integrates a fingerprint sensor, Security Element (SE) and Secure Processor (SP) on a single chip, as well as enhanced security features made possible by Samsung’s proprietary fingerprint authentication algorithm and anti-spoofing technology. It is the cybersecurity industry’s first all-in-one security chip that reads biometric information through a fingerprint sensor, stores and authenticates encrypted data in a tamper-proof way and processes data securely.

Highlighted Innovation Awards Honorees:

Galaxy Z Flip4, Galaxy Z Flip4 Bespoke Edition — As the ultimate foldable smartphone for self-expression, the Galaxy Z Flip4 is packed with innovative camera upgrades, a larger battery and even more opportunities for customization than its predecessor. Galaxy Z Flip4 and Z Flip4 Bespoke Edition were recognized in the Digital Imaging/Photography and Mobile Devices & Accessories categories. Z Flip4’s form factor enables unique camera functionality like FlexCam that allows you to shoot hands-free photos and videos directly on your favorite social networking apps. It also allows you to take a photo from the Cover Screen without even opening your phone using Quick Shot. The Z Flip4 Bespoke Edition offers another level of customization with glass colors and frame options that provide 75 unique combinations.

Galaxy Z Fold4 — Honored in the Digital Imaging/Photography, Mobile Devices & Accessories and Gaming categories, the Galaxy Z Fold4’s top-of-the-line performance, upgraded camera and groundbreaking design make it the productivity powerhouse of our next generation of foldable smartphones. The Z Fold4 delivers unparalleled experiences for powerful gaming and increased productivity thanks to its 7.6-inch Main Display and Android 12L features.

Galaxy Watch5, Galaxy Watch5 Pro — Both Galaxy Watch5 and Galaxy Watch5 Pro were recognized in the Digital Health and Wearable Technology categories for their advanced health tracking, increased durability and charging capabilities, making it Samsung’s most feature-packed watch yet. Galaxy Watch5 Pro is designed for adventure and a heavy-duty lifestyle with upgraded GPS-based features, the longest battery in a Galaxy Watch and expansive Super AMOLED display protected by an enhanced Sapphire Crystal. With the groundbreaking BioActive Sensor, the Galaxy Watch5 series empower users with the most complete picture of their health-related insights yet.

Samsung Wallet — With its reputation as an all-in-one, go-everywhere app, Samsung Wallet was recognized in the Software & Mobile Apps category. It combines Samsung Pass, Samsung Pay and more to provide Galaxy users a new and simple way to keep all their digital essentials in one place — from bank cards and digital keys to travel passes, driver’s licenses and student IDs. With the integration of platforms, such as SmartThings and Samsung Knox, the program offers a secure and refined interface and one-swipe access to your important digital items and information.

Bespoke AI Laundry — Samsung’s Bespoke AI Laundry products were recognized for its innovative design and integrated AI technologies. Bespoke AI Washer with AI OptiWash was recognized in the Smart Home category, and Bespoke AI Dryer with AI Optimal Dry was recognized in the Home Appliance category. Bespoke AI Washer automatically identifies fabric types and dirt levels, optimizing its performance accordingly while cycles themselves can be controlled with Samsung’s SmartThings app. Bespoke AI Dryer uses sensors and algorithms to measure the moisture content of clothes, adjusting drying time and temperature to seamlessly optimize drying cycles. The Bespoke AI Laundry pair responds to frequent washing habits for a highly personalized experience, and the laundry pair has a range of color choices to help inspire more ways to customize home laundry spaces.

SmartThings Energy — Recognized in the Software & Mobile Apps category, Samsung’s SmartThings Energy app provides an effortless solution for consumers to reduce home energy consumption. In addition to tracking energy usage, SmartThings Energy offers actionable insights and recommendations based on the devices connected to the platform and usage pattern.

Samsung 990 PRO with Heatsink SSD 2TB — As an Innovation Awards Honoree in the Computer Peripherals & Accessories category, the Samsung 990 PRO with Heatsink SSD 2TB is the company’s fastest PCIe 4.0 solid state drive (SSD) with superior power efficiency. Designed for gaming consoles or PCs, it delivers lightning-fast speeds for faster loading times. The combination of a heatsink, nickel coating on the controller and Samsung’s Dynamic Thermal Guard maximizes the cooling effects to prevent performance degradation due to overheating. The drive is also equipped with RGB lights to match the style of any setup.

Samsung Automotive NVMe BGA SSD 1TB (AM991) — This breakthrough advancement provides the industry’s highest sequential read speed for automotive storage, as well as an exceptionally large operational capacity for AD/ADAS, cockpit and vehicular infotainment systems. Earning recognition in the In-Vehicle Entertainment & Safety category, it also features the highest sustainable automotive write speed of up to 1150MB/s thanks to Samsung V-NAND technology, a proprietary in-house controller and an exclusive firmware design while functioning safely in even the most in-climate weather (-40’C to 105’C).

Samsung 512GB CXL Memory Expander — Recognized in the Computer Hardware & Components category, Samsung’s 512GB CXL Memory Expander module will be the first memory device that supports the eagerly-awaited CXL 2.0 interface and will come in an EDSFF (E3.S) form factor — especially suitable for next-generation high-capacity enterprise servers and data centers. This new memory module is built with an application-specific integrated circuit (ASIC) CXL controller, using DDR5 DRAM to support maximum bandwidth and capacity and for the first time, enabling memory to scale beyond tens of terabytes with the processing demands of big data and AI/ML workloads.

Samsung 16GB LPDDR5X and 1TB UFS 3.1 Multi-Chip Package — In the first integration of 14nm-based 16GB LPDDR5X DRAM and Samsung’s seventh-generation quad-level cell (QLC) V-NAND 1TB UFS (Universal Flash Storage) 3.1, this uMCP is providing a giant industry-leading leap forward. Honored in the Embedded Technologies category, the integrated UFS-based multichip package is taking the industry toward higher-density, higher-speed and low-power memory for premium smartphones and other leading IT applications.

Samsung ISOCELL HP3 CMOS Image Sensor — As a state-of-the-art mobile sensor with a 1/1.4-inch optical format and 0.56㎛pixel size for slimmer camera designs, the Samsung ISOCELL HP3 was honored in the Digital Imaging/Photography category. It features the smallest pixel technology in mobile cameras for greater design convenience and 200 megapixels that deliver the most detailed images available. The Tetra²pixel technology allows the pixels to operate in a 1.12㎛ or 2.24㎛ size, capturing more light information in low light and taking 8K video with minimal loss in the field of view. Furthermore, using Super QPD technology, the ISOCELL HP3 can detect autofocus information horizontally and vertically.

Samsung W920+RF 6550 Next-gen Enhancement for Wearables — Recognized in the Wearable Technologies category, Samsung’s Exynos W920 System on a Chip (SoC) and Exynos RF 6550 connectivity solution is a next-generation tandem offering that adds a new dimension to wearable devices. The Exynos W920 processor, built on a 5-nanometer (nm) Extreme Ultra-Violet (EUV) process node, includes an LTE modem and provides the performance demanded by next-generation wearable devices with a powerful GPU and dual-core CPU. The companion RF 6550 chip, built on a 28nm process, integrates Wi-Fi, Bluetooth and GNSS connectivity with the utmost reliability into the Exynos W920 design.

Like so many great innovations, the latest UDC was a group effort — driven by Samsung’s experts and consumers’ valuable feedback. To learn more about the enhanced UDC for Galaxy Z Fold4, Samsung Newsroom spoke with the experts at Samsung Research,¹ who collaborated on the technology.

Read on to see what John Seok-Jun Lee, Head of Computational Camera Part at Samsung Research America (SRA), and Alok Shukla, Head of AI Vision Solutions Part at Samsung R&D Institute India-Bangalore (SRI-B), had to say about their collaboration behind bringing enhanced UDC technology.

Q: What is an Under Display Camera (UDC)?

Seok-Jun: An Under Display Camera (UDC) is an innovative camera solution that enables an uninterrupted viewing experience on a mobile device by hiding the camera under the display and dedicating the whole screen to users while applications are running. It not only requires hardware innovation by placing a camera under a display panel but also requires algorithm innovation for restoring image quality — one of the most complex image restoration problems.

Q: How does the UDC work?

Alok: In UDC, a front-facing camera sits underneath the display. The screen pixel density is reduced in this area, allowing the screen to display imagery unhindered — but at the same time, not block light from reaching the camera when it’s in use. As the camera is placed underneath the display, UDC can suffer from poor image quality caused by diffraction artifacts, which results in flare, saturation, blur and haze. Therefore, while the UDC brings a better display experience, it also affects camera image quality and other downstream vision tasks. These complex and diverse distortions make restoring UDC images extremely challenging.

Q: Why is the UDC an important technology when it comes to Galaxy Z Fold4? What value does it provide to customers?

Seok-Jun: Samsung’s foldables are designed to be new and different, combining smartphone and immersive viewing experiences into one mobile device via breakthrough display technology. When folded, it provides smartphone-like use, and when unfolded, the display provides a more immersive and productive experience. Our consumer research showed that Galaxy Z Fold series users prefer the Cover Screen camera for capturing photos and selfies and the immersive Main Display for more productive tasks like watching videos, playing games and working on documents. Therefore, we thought UDC technology would be the perfect fit to meet their needs for an uninterrupted screen while still being capable of tasks like opening video calls. Samsung has launched the first-ever foldable UDC solution in Galaxy Z Fold3 and enhanced its quality further in the Galaxy Z Fold4.

Alok: Galaxy Z Fold4 truly unfolds a world of immersive display. UDC technology is at the core of the pursuit of a true full-screen display. By combining the leading innovation in display technology with advanced AI techniques for image restoration, Galaxy Z Fold4 provides the perfect balance between screen quality and camera image quality.

Q: How has the camera’s image quality improved since Galaxy Z Fold3?

Alok: Samsung Galaxy Z Fold3 showcased the world’s first UDC on a foldable. After the market release of Galaxy Z Fold3, one of the key feedbacks from consumers was to make the UDC less visible. On the Galaxy Z Fold4, sub-pixel arrangement was optimized to further hide the UDC.

As mentioned previously, when the camera is placed underneath the display, this can result in poor image quality caused by diffraction artifacts, which cause flare, saturation, blur and haze.

That’s why, in Galaxy Z Fold4, we have leveraged the power of AI, backed with multi-frame processing, to develop a novel computational imaging pipeline for UDC image restoration.

SRI-B, along with Visual SW R&D Group at MX Business, focused on developing AI Image Restoration for photo capture and preview to compensate for optical diffraction in UDC. At the same time, SRA’s Mobile Processor Innovation (MPI) Lab improved the multi-frame computational photography algorithm. Galaxy Z Fold4’s UDC solves key technical challenges in image quality to bring a unique experience to end customers.

Q: Walk us through the journey of the SRA-SRI partnership project. Why did your two teams collaborate?

Seok-Jun: The SRA MPI Lab has been working with SRI-B throughout MPI’s entire history at Samsung, from 2014’s Galaxy Note4 camera commercialization all the way to 2022’s Galaxy Z Fold4 and Z Flip4. SRA MPI has been leading MX multi-frame processing (MFP) technology R&D for UDC, Night Mode, Expert RAW and other technology. SRI-B has contributed to all commercialized SRA MPI’s MFP by providing amazing camera software, image quality tuning and resources toward commercialization as well as AI camera R&D. Our 3-way collaboration with MX R&D group, SRA MPI and SRI-B has been a success — especially when the worldwide team used time zone differences effectively to complete milestones on time for such a complicated project. It’s always a pleasure to work with them and deliver Galaxy devices’ camera successes together to accomplish our mutual goal of being the world’s best smartphone camera experience.

Q: Please explain your job role and your team’s contributions to the UDC. How did you contribute to making the best possible user experience?

Alok: Samsung Galaxy Z Fold4 UDC was a complex R&D project, and SRI-B’s role was to think in terms of end-to-end for the best consumer experience. This required multi-domain expertise and deep collaboration among multiple teams. Experts from SRI-B, SRA-MPI Lab and MX Visual SW R&D Group worked seamlessly to realize an end-to-end UDC experience.

SRI-B also played a key role in utilizing a Neural Processing Unit (NPU) to execute the AI model, achieving real-time performance in previews and significantly faster capture processing time than in Samsung Galaxy Z Fold3 UDC. Camera previews, video recordings and video calling scenarios need real-time performance without losing any frames. AI-based UDC restoration accelerated with NPU for preview processing was applied for the first time in Samsung Galaxy Z Fold4. Although real-time processing was not required, as camera capture requires higher image quality than a preview, achieving better image quality with less processing time was desired for user experience.

Q: What were some challenges you faced while developing this technology, and how did you overcome them?

Seok-Jun: Low light transmittance and light diffraction are the main challenges for UDC camera technology. Still, one more challenge, which is different from a punch hole camera image pipeline, is that UDC capture quality is affected by not only the camera module but also the display panel. SRA MPI’s AI-based 3D ISP algorithm was designed with the needed flexibility to tune the output image quality with the different display characteristics. Having such flexibility in 3D ISP helped to overcome such challenges.

Alok: SRI-B’s key focus was developing an AI image restoration module for Samsung Galaxy Z Fold4 UDC. These restorations are required for photo capture mode as well as video mode. Video recording and video calling scenarios have strict requirements for real-time processing within the constraints of current consumption.

AI-based UDC restoration was applied for the first time in Samsung Galaxy Z Fold4 UDC for video. To achieve a better video quality experience than Galaxy Z Fold3, we had to make the AI model lighter while still achieving good restoration quality. Multiple experiments were conducted in network design and training to achieve good quality in real-time. SRI-B extensively utilized NPU and advanced quantization techniques to prepare a lighter, highly optimized AI model that achieves real-time performance with low current consumption.

Q: What is your vision for future UDC iterations at Samsung?

Alok: Samsung Galaxy Z Fold4’s UDC has opened up a new dimension to the smartphone camera form factor. UDCs in the future will enable placing larger camera sensors and multiple cameras at flexible positions without compromising the viewing experience. Another big challenge is towards mass adoption of UDC technology in more products as the main front camera. For this to happen, there will need to be a significant improvement in camera image quality, processing time and display experience.

Seok-Jun: Since the Galaxy Z Fold4 UDC provides a much better experience in terms of hiding the camera under the display and improving image quality, the R&D direction for the upcoming flagship devices will work towards making the UDC completely invisible. This will provide the best uninterrupted immersive mobile display experience while achieving the same image quality as a punch-hole camera.

¹ Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.

Samsung Electronics’ Galaxy Z Flip4 and Galaxy Z Fold4 have become icons in the global smartphone market. In addition to the eye-catching design and unique functionality of the devices, Samsung has launched various creative marketing campaigns in cities across the globe to generate interest among the public. To explore some of the unique ways the company is advertising its popular foldable devices, Samsung Newsroom is showcasing some of the campaigns that are making consumers around the world eager to buy the Galaxy Z Flip4 and Z Fold4.

Capturing Your Best Angle in Brazil

▲ Unique foldable out-of-home (OOH) advertisements in Rio de Janeiro and São Paulo, Brazil

In Rio de Janeiro and São Paulo in Brazil, passersby can catch a glimpse of the Galaxy Z Flip4 by viewing the large-scale, out-of-home (OOH) billboards centered around the theme of “Life Seen from the Best Angle.” This series of advertisements displays how the phone looks when it is folded. If you upload a selfie on social media with the hashtag #GalaxyExperienceRJ, the photo shows up on the large billboard in the shape of the Galaxy Z Flip4 cover display, which is located in Copacabana, one of the busiest neighborhoods in the city. In addition, the clock billboards installed in four places in São Paulo caught the attention of the public, as the billboards physically fold and unfold like the devices themselves.

Eye-Catching and Convenient Galaxy Z Flip4-Shaped Chairs in Belgium

▲ An example of the Galaxy Z Flip4 chairs at a bus stop in Belgium

In Belgium, Samsung installed chairs in the shape of the Galaxy Z Flip4 in bus stops. The phones can be used as actual chairs, providing both a convenient seat and a fun display for those waiting for the bus. The playful bus stop marketing began on August 26 and ran for about a month in five different places, including the luxury street Avenue Louise in Brussels and the street of the Antwerp Opera in Belgium.

Unleash Your Creativity With the Galaxy Z Flip4 FlexCam in Japan

▲ The FlexCam content “Goldfishes Flying in the Sky” made through a collaboration with a Japanese influencer

Marketing in Japan for the Galaxy Z Flip4 showcased both the phone’s water resistant capability and FlexCam feature. By folding the phone in half and placing it in a tank filled with water, the phone camera captured a striking and imaginative photo showing goldfish flying in the sky. The campaign evoked a positive response and exploded in popularity in just under a month, racking up 240,000 likes in Japan in 20 days. The unique content generated curiosity among viewers, resulting in many comments of people wanting to try out the smartphone for themselves. The techniques used to make this content can be seen on the Instagram account of the Japanese influencer (@aaa_tsushi_).

A Phone That Moves With You in the Czech Republic

▲ Tram wrapping in Prague, Czech Republic, acts as moving OOH advertising in the city

Starting on August 22, a purple tram displaying one of the iconic colors of the Galaxy Z Flip4 will be running throughout the city of Prague in the Czech Republic. Additionally, the Z Flip’s FlexCam has been shaped to match the tram’s window, making tram passengers appear as though they are subjects being filmed by the phone. More trams in different routes will feature this decorative wrapping until February of next year, helping to transport passengers while capturing the attention of those in the city.

Light up the Night With Galaxy Z Series in Taiwan

▲ A unique event utilizing 500 drones at the unveiling of the new Galaxy Z Fold4 and Galaxy Z Flip4 in Taiwan

Combining both the latest technology and the new Galaxy smartphone devices, Samsung unveiled its Galaxy Z Fold4 and Galaxy Z Flip4 through a captivating drone show at Riyue Tan (Sun Moon Lake) in Taiwan. As the phones are both vertically and horizontally symmetrical, their design resembles a mirror. Similarly, the reflection of the Moon on the lake surface also has a mirror-like quality. Inspired by this imagery, Samsung Electronics Taiwan selected Sun Moon Lake for the site of the drone show, hoping to create synergy through the event with the similarities between the product and the location.

During the show, a total of 500 drones, which were synchronized and arranged over a training period of 30 days, were equipped with bright lights and moved throughout the sky to form the silhouettes of the Galaxy Z Fold4 and Z Flip4 as well as the word “Galaxy” and more. The drones decorated the night sky and touched the hearts of those at the event.

As one of the earliest smartphone makers, Samsung recognized that a true innovation does not come solely from the advance in technology itself. True innovation unlocks new benefits that transform consumers’ daily lives and by democratizing the innovations for all.

To help users understand more about the foldable technology from an engineering perspective, Samsung Newsroom sat down with Dr. Won-Joon Choi, Executive Vice President, Head of Flagship Product R&D Team and Technology Strategy Team at Mobile eXperience Business, Samsung Electronics.

As a leader of Samsung’s flagship product R&D team, the Q&A below includes some of the latest breakthroughs and exclusive insights on the fourth-generation of Galaxy Z series.

Read on to learn more about Samsung’s goals for the Z Flip4 and Z Fold4 and the process behind the foldable technology that’s as dynamic as its engineering team.

Q: What is your approach to improving the hardware design of Samsung’s lineup of foldables?

Not only have we accumulated engineering knowledge from the three previous generations of foldables, but we’ve also received customer feedback along the way that has been extremely valuable to advancing the Z Fold4 and Z Flip4. When we address customer feedback, most of the time, we must overcome technological limitations, which require new approaches when compared to conventional bar-type smartphones. To bring foldable technology to millions and make the foldable device category mainstream, we focused on the following areas: enhancing durability for everyday use, providing perfect balance of on-the-go experiences and optimized large-screen experiences and maintaining the ultimate performance which is the fundamental of the Galaxy smartphones.

Q: How does the updated hinge in Z Flip4 and Z Fold4 make everyday use more comfortable for users?

For Z Flip, our users wanted the form factor to be even more compact. For Z Fold, our users liked to leverage both the Main Display and Cover Screen and accomplish tasks one-handed.

So, our solution was to redesign the hinge on both devices. Our previous Hinge design was an engineering feat and enabled the foldable experience we see today. However, we knew internally that we would need to simplify the design to manufacture it at an even greater scale and meet the needs of the mainstream users.

By creating this new hinge, we could further slim down the Z Flip4 design to make it even more compact. It also allowed us to modify the dimensions on Z Fold4. Now, the device has a slightly wider and slightly shorter Cover Screen, enabling a more comfortable experience while typing on the go and doing other tasks on the Cover Screen. While these under-the-hood changes may feel incremental, they go a long way in the consumer experience.

Beyond offering users comfortable use, redesigning the hinge also brings benefits to both manufacturing and longevity. We reduced the number of components by 60%. This is a feat in itself because this means that fewer components could potentially need repair, and it’s easier to manufacture at a larger scale.

Q: Z Flip and Z Fold users love creating content with high-quality cameras. Do the latest devices offer users any new experiences or features?

We took care to upgrade the cameras in both devices. We wanted to give our consumers the advantages of Nightography, first introduced on S22, on both Z Flip and Z Fold. However, this required adding larger camera lenses to bring in more light. By redesigning the hinge, we were able to secure more space for the component that could fit our new camera systems without making the device thicker.

Q: How has the fourth generation Z series been made lighter? How will this benefit the end user?

Over the past several generations, we have been focused on shaving down the weight of Z Fold series. We know this is a critically important factor to get right on foldables because the value proposition of these devices is to offer new experiences without compromise.

This year, we focused on reducing the weight of the display and hinge, resulting in a device that weighs 263 grams, which is 8 grams lighter than Z Fold3 and nearly 20 grams lighter than Z Fold2 (282g). This subtle yet continuous refinement makes a big difference over generations.

To accomplish this, we restructured and optimized number of internal components including display and hinge. Reducing the display weight contributed much to overall weight. We redesigned the structure and materials of the layers and by doing so, the display of Z Fold4 is not only 15% lighter than the previous generation but also 45% stronger. Combined with the redesigned hinge, which is 21% lighter than the one used on Z Fold3, Z Fold4 offers a noticeable difference in weight. This results in a more comfortable, portable and convenient user experience.

Q: Samsung has received feedback in the past regarding Z Flip’s battery life. How has the battery life been extended in the Z Flip4?

One of the biggest pieces of feedback we received from Z Flip3 was about its battery life. Since a foldable smartphone is divided into two parts and joined together with a hinge, naturally, it has limitations to its internal space when compared to conventional bar-type smartphones. However, by making the hinge slim and reconfiguring internal mechanical design, it allowed us to secure extra space for bigger battery. Together with more efficient performance, users are now able to enjoy longer battery life compared to previous generation.

Q: Galaxy users care about having an immersive viewing experience on their devices. How and why has the Under Display Camera (UDC) on Z Fold been improved in this latest iteration?

We created the UDC technology to provide an uninterrupted viewing experience on the 7.6-inch Main Display. This was the first of its kind on a foldable, and with Z Fold4, we were able to make the experience even better.

We reconfigured the pixels on top of the camera to improve the perceived resolution and thus make the camera even more unnoticeable. We changed the sub-pixel arrangement from a cluster-type to a scatter-type, increasing grid pattern visibility and improving the readability of texts. As a result, watching content, playing games and reading are uninterrupted on the Main Display.

Q: The key element to Samsung’s foldables is Ultra Thin Glass (UTG). Can you tell us more about how you created this durable material that can be folded hundreds of thousands of times?

When we developed the first generation of the Galaxy Fold, we made the foldable screens using flexible polyimide. But we knew we would need to make something more durable to make foldables mainstream.

This is how the first Ultra Thin Glass was created. It is a highly complex material that has to come through countless steps from the raw material. We first receive sheets of thin glass, which are thinner than a single human hair, from our partners before they are coated and cut to precise dimensions. Then, we undergo a delicate process of smoothing and polishing the glass surface. This ensures the material is structurally sound and ready for installation. Finally, they are given a strenuous durability test before being added to a Z series device.

Each step has been refined every year to get us where we are today, producing millions of components for our devices durable enough to give our users peace of mind in their everyday usage.

To help users understand more about the journey of foldable UX design evolution, Samsung Newsroom sat down with Yoojin Hong, Executive Vice President and Head of User Experience, Mobile eXperience Business at Samsung Electronics. As a leader in the global UX design of Samsung mobile products, the Q&A below includes exclusive insights on all things flippable and foldable.

Read on to learn more about Samsung’s goals for the Z Flip4 and Z Fold4 and the process behind the smartphones’ flexible and bold designs.

Q: What inspired the creation of Samsung’s lineup of foldables? How has the device enabled new experiences for users?

As smartphones became an essential companion in our daily lives, users began to demand larger screens, and the race was on to deliver just that. At the same time, users wanted pocket-sized and portable devices — two seemingly opposing asks. So this posed the question, how could we reconcile these demands while solving the problem? Samsung’s solution was simple, though not easy: fold the screen.

While this was a huge undertaking in itself, developing folding screen technology was only the beginning. Once we had these new form factors, we realized that designing UX for a foldable was different from a traditional smartphone. We had to rethink the smartphone experience entirely. We also discovered, over time, that these new form factors had the potential to change people’s relationships with their phones. Changes in form factor also lead to new life patterns, and not just for advanced users, but for everyday users. Foldables met evolving user needs in surprising ways.

Q: What is Samsung’s UX design philosophy for foldable?

When creating a user experience on a phone, most companies only need to account for a single static screen. But foldables are moving devices with two screens, so the UX must be more fluid. This has been the basis of our entire design philosophy since the beginning.

Our design philosophy for foldables revolves around two foundations. First, UX design that is new yet familiar. Foldables offer consumers a new form factor, which delivers a variety of different and innovative benefits. However, while the user experience is new, it shouldn’t be unfamiliar — there should not be a steep learning curve. For foldables, we design with the idea that the UI should be almost invisible. It should be so intuitive that users are instantly familiar and can navigate with ease.

The second foundation is to remember that foldables are tools that help users create. Smartphones have evolved from literal phones to devices that can unlock creativity through photography, art, gaming and more. We want to ensure our UX enhances these experiences.

Since that first Galaxy Fold, we’ve launched a new generation of foldable phones every year. These phones have evolved in so many unexpected ways — some of which were planned from the beginning, while others were guided by our learnings over time in addition to the invaluable feedback from our users.

Q: What are the differences in the user base between Z Flip series and Z Fold series?

Z Flip series and Z Fold series are both foldables, but they have very different form factors with distinct user bases. Z Flip users see their devices as a form of self-expression and enjoy the versatility and personalization the form factor provides. Z Fold users gravitate to the large-screen experience with the ability to do and see more at once. They love getting things done quickly and then having more time to focus on what’s more important to them.

These separate user bases also gave distinct feedback on the previous generations, which led to our focus areas for Z Flip4 and Z Fold4. For Z Flip, we wanted to give even more ways for users to express themselves and personalize their experiences. For Z Fold, we wanted to enhance large-screen interactions, specifically around multitasking.

What’s important to remember, however, is that these new devices are not just for advanced smartphone users — they’re for everyone.

Q: How have the UI and customization features been improved for the latest Z Flip4?

With Z Flip4, users can personalize the entire look of their device, from the hardware color, accessories, Main Screen UI — and now Cover Screen UI. Customization goes beyond simply decorating a phone’s UX — it also includes customizing the user experience. The Z Flip4 offers a new level of Cover Screen functionality, where users can not only customize the Cover Screen design but also take advantage of a variety of useful widgets and other functions.

We also noticed that Z Flip users were taking advantage of the unique photo-capturing experiences offered by the form factor. So, on Z Flip4, we continued to provide features that promoted self-expression and enhanced the UI of the camera to open up new possibilities for the FlexCam.

Q: How is UI improved users boost their productivity and save time with the new Z Fold 4?

We’ve improved interactions and eliminated steps in activating settings and redesigned menus and layouts to bring action buttons closer together. This is important on a large screen as it reduces the amount of finger “reaching required” for the most common inputs.

We also wanted to simplify the large-screen experience by enabling faster app switching and activation. To accomplish this, we’ve added Taskbar, a familiar app bar that can always be activated, no matter what app you’re using.

Finally, we’re also giving more flexibility in how multiple apps can be viewed on the screen with finger gestures that enable a split window or pop-up window. One-finger swiping at a corner makes the currently used app shown on a pop-up window. Two-finger swiping on the right, left or bottom makes the currently used app split in half. This allows you to be more productive, so you can achieve more in your daily life.

Q: How have Samsung’s collaborations set the foundation for the entire foldables market?

We have worked with Google to create this ecosystem together from the beginning, often inspiring each other to develop new features or technologies. From the beginning, we worked closely with Google to fulfill our foldable vision, even collaborating at the code level to modify Android to meet the needs of foldable devices. We knew we would need to enhance Android to run effectively on new screen dimensions, and this work served as step one of our foldables journey long before any hardware was announced.

And, of course, we continue to work with our biggest partners, including Google, Meta and Microsoft, to bring optimized experiences on foldables to life. Now, apps like Chrome, Gmail and Microsoft’s full Office suites and Outlook take advantage of the Z Fold series’ large screen for the ultimate multitasking experience. Thanks to our partnership with Meta, FlexCam is optimized for the most popular social platforms, including Instagram, WhatsApp and Facebook.

I believe it is extremely important to both build a Foldable ecosystem to diversify user experiences and continue to expand the app ecosystem through an open collaboration philosophy.

Q: User behavior — and thus, user experience — is constantly evolving. How would you summarize your approach to keeping up with new consumer demands?

In our previous devices, we approached our UX design by starting with what was necessary and tackling the challenges. Then, we developed new technologies to provide more screen space while keeping the devices compact. The new designs didn’t just solve existing problems; they also transformed user behavior, changing the way people take photos, interact with their phones and more. These new behaviors have become natural parts of the everyday lives of the people who use foldable phones.

They also, of course, create all new challenges — and that’s what drives us forward as UX designers. Users imagine new possibilities, and those possibilities become demands. It’s our responsibility to create the innovations to meet them. As the cycle of innovation continues, we’re excited to get to work building the foundation for what’s next.

Samsung Electronics provided an unforgettable experience for its guests, who were invited to try out the latest Galaxy devices with their friends, enjoy live music performances and even participate in a FlexCam content creation competition.

Among other influencers and celebrities, the New York event was attended by Millie Bobby Brown, a British actress and producer, and Sabrina Carpenter, an American singer, songwriter and actress.

In London, the event was attended by Jamie Campbell Bower, an English actor and singer, and English singer-songwriters Jorja Smith and Charli XCX.

The glitzy after-party in New York featured memorable performances by Sabrina Carpenter and DJ Kaytranada. Meanwhile, in London, attendees enjoyed performances from singer-songwriter Charli XCX and DJ Jungle.

Check out the highlights from how the After Party at Galaxy Unpacked 2022 unfolded below.

▲ Influencers light up the night at the Galaxy Unpacked After Party

▲ Celebrities Millie Bobby Brown, Sabrina Carpenter and Madison Iseman pose against the Galaxy Unpacked Photo Wall

▲ Comedian Brittany Broski and other influencers snap a quick selfie using the Galaxy Z Flip4

▲ Influencers get hands-on with Galaxy Z Flip4 and Galaxy Z Fold4 while exploring the Galaxy Unpacked venue

▲ The crowd captures the moment during Sabrina Carpenter and Kaytranada’s live performances in New York

▲ (Clockwise) Singer-songwriter Charli XCX, actor Jamie Campbell Bower, singer-songwriter Jorja Smith and beauty influencer Patricia Bright attend the After Party in London

▲ Charli XCX and DJ Jungle give energetic performances at the Galaxy Unpacked After Party in London

The launch of the first Galaxy Fold marked a turning point in smartphone history. Samsung Electronics had opened up a new mobile category, engineered for a new era. Continuing its history of mobile innovation, the release of the Galaxy Z Flip4 and Galaxy Z Fold4 marks the next step in creating flexible phones for the modern era.

With the latest launch of the Galaxy Z series, Samsung has built on the success of its previous iterations and added more features, accessories and experiences to push the boundaries of designs that flip and fold even further.

Since its release, each phone has developed a unique design identity: Z Flip4 is the ultimate self-expression tool inside and out, and Z Fold4 is a multitasking powerhouse with ultimate performance.

But whatever phone you have in your hand, you can get ready to experience foldables fully redefined.

Let the Future Unfold in Your Hands

The Galaxy Z identity is known for phones that transform their shape as well as transform their users’ everyday lives. The updated Z Fold4 features an even wider screen, slimmer hinge and lighter weight — providing the most comfortable one-handed use to date. Meanwhile, Z Flip4 is just as premium and compact — taking up half the size of a conventional smartphone when folded. With the slimmer hinge, refined edges, contrasting haze back glass and glossy metal frames, the new design is the most refined yet.

Your Phone, Your Way

Now more than ever, users want a device they can make truly their own. With this in mind, Z Flip4 features an expanded range of color options and accessories with which users can express their own unique personalities and preferences. Users can complement their style with a premium design in legacy colors, including Bora Purple and Graphite, and even bold new colors like Pink Gold and Blue.

The fun doesn’t stop with just the Z Flip4 — Z Fold4 users can choose from refined and premium colors such as Graygreen, Beige and Phantom Black, and then accessorize with a color-matching S Pen Fold Edition.

Design, Centered On You

Building upon the elevated design principles the Bespoke line is known for, the Galaxy Z Flip4 series has also released an expanded Galaxy Bespoke Edition,¹ an exclusive device customization experience for users to create devices that are uniquely theirs. Now, consumers in 28 countries can choose from 75 combinations of glass and frame colors to customize their devices.

Accessorize in Style

Of course, a phone isn’t complete without the perfect accessories. From classic slim clear covers and premium flap leather covers, to ring and strap silicone cases — or even a design from Marvel, Disney and Star Wars — users can choose a case to stand out from the crowd. Available in an array of colorful graphic designs, Samsung offers accessories that precisely frame your phone’s iconic shape.

Customization From Cover to Cover

Inside and out, the Galaxy Z Flip4 offers next-level customization options for users to express themselves. The Cover Screen features new clock designs and backgrounds, including images, GIFs and even videos. Users can choose a Galaxy theme that fully updates both the main and Cover Screen with custom fonts, icons and designs to perfectly complement your style.

Take a Perfect Selfie, Instantly

Get a perfect selfie every time with enhanced Quick Shot. This quick and easy camera mode for the Galaxy Z Flip4 Cover Screen now supports a preview that reflects the actual ratio of the photo, as well as Portrait Mode — offering more choice in how you capture on the go or from the comfort of your home.

Capture Moments at Every Angle

Designed with the young creator in mind, Z Flip4 wants its users to have limitless opportunities to express themselves from every angle. With FlexCam, users can capture photos and videos from different points of view, with bolder angles than ever before. Shoot hands-free video or capture full group selfies at various angles by partially folding Z Flip4 to activate FlexCam.

The upgraded Z Flip4 camera comes equipped with a 65% brighter sensor, resulting in better photos and videos in low light, so users can take great content, day or night.

Stylish and Durable

Both Z Flip4 and Z Fold4 come equipped with our Armor Aluminum frames and hinge cover along with exclusive Corning^® Gorilla^® Glass Victus^®+, making the devices designed to be the toughest foldables ever. What’s more, both Z Flip4 and Z Fold4 make a splash being the only water-resistant foldable phones on the market.

Function up Front

For users who need essential tasks done in a flash, Z Flip4 comes with expanded Cover Screen functionality. Make calls, reply to texts with emoji and Speech to Text, or even turn off your lights at home without opening your device. With more shortcuts than ever, including a flashlight, airplane mode, WiFi and Bluetooth enablement, and even a new SmartThings Scene widget, users can do it all without ever unfolding their phone.

Picture Perfect, Every Time

Getting that perfect shot is easy with Z Fold4, which takes stunning photos and videos with an upgraded 50MP wide lens and 30x Space Zoom lens. The phone’s unique form factor gives it a special advantage when taking photos, especially regarding its variety of camera modes, including the larger Zoom map activated on Capture View Mode, Dual Preview and Rear Cam Selfie. With the larger pixel size, a 23% brighter sensor, and enhanced processing power, users can capture clear images, day or night.

Ultimate Productivity From Anywhere

The Galaxy Z Fold4 is designed to help you get more done at once. With the new Taskbar, you can easily access and switch between your most used apps, providing a familiar layout like your PC. With simple swipe gestures, users can instantly switch full-screen apps to pop-up windows or split their screen in half for more ways to multitask. You can even check your email on your phone with the two-pane UI exclusively designed for foldables, giving you more information at once.

Uncover Next-level Convenience

Just like Z Flip4, Z Fold4 offers a convenient way to interact with your device without ever needing to unfold your phone. With the optimized Cover Screen, you can enjoy a standard smartphone experience on the outside and a tablet-like experience on the inside — all without compromising on size, weight or pocketability. What’s more, you can comfortably and easily use the Galaxy Z Fold4’s Cover Screen with only one hand, thanks to its wider size, new screen ratio, narrower bezels and lighter weight. Now, a better way to use your foldable phone is at your fingertips.

Stay in the Game

Gamers and movie-watchers can rejoice as the Z Fold4 provides an even brighter 7.6-inch Main Screen that makes any kind of entertainment immersive. You can stay focused on your favorite content thanks to the screen’s 120Hz adaptive refresh rate and less visible Under Display Camera (UDC). With better hardware and response times creating a smoother gaming experience overall, there’s a good reason why the Galaxy Z Fold4 is known as the ‘Best Gaming Device in the Galaxy.’

While continuing the Galaxy smartphone legacy of innovation, the Galaxy Z series has been built to offer users iconic design, cutting-edge experiences and convenient features that users know and love. The Galaxy Z Flip4 and Galaxy Z Fold4 are the latest examples of how Samsung is expanding smartphone possibilities and creating versatile devices for the modern era. Whether improving your productivity or giving you tools to express your personality to the fullest, the designers at Samsung are working hard to ensure that mobile innovation is always centered on you.

¹ Customers can choose frame options of Black, Silver or Gold and front and back colors of Yellow, White, Navy, Khaki or Red. Color availability may vary depending on country, region or carrier. Bespoke Edition only available on Samsung.com. Please allow 3 to 4 weeks (estimate) for delivery.

At this year’s Galaxy Unpacked, Samsung Electronics unveiled two never-before-seen digital films starring BTS at iconic public places across several major cities including Times Square in New York City, Piccadilly Circus in London, Kudamm in Berlin (August 10 at 4 p.m. EST), and COEX in Seoul(August 13 at 12 p.m. KST).

The first digital film, “Galaxy x BTS: Unfold your world with Z Flip4,” highlighted new experiences offered by the Galaxy Z Flip4. The video, featuring “Yet To Come (The Most Beautiful Moment)” by BTS, celebrated Samsung’s newest shade Bora Purple and showed a future full of potential and possibility. The second video was a brand-new digital film to “Over the Horizon 2022 by SUGA of BTS,” a reimagining of the iconic tune that SUGA participated in producing last year in honor of the ringtone’s 10^th anniversary.

With its new larger-than-life campaign, Samsung is telling its users loud and clear — no matter how the future unfolds, by dreaming big, our best moments are still yet to come.

Samsung invites you to see and experience these music videos for yourself. At any of the five global landmarks, simply scan the billboard QR code, and your smartphone will automatically start playing music in sync with the big screen.

Relive the magic by checking out the photos from the global premiere below, and stay tuned to the Samsung YouTube channel for more BTS and Galaxy Unpacked content.

▲ During Galaxy Unpacked 2022, digital films featuring “Yet To Come (The Most Beautiful Moment)” by BTS and “Over the Horizon 2022 by SUGA of BTS” debuted at Times Square, New York

▲ By scanning the billboard QR code in Times Square, Galaxy users’ smartphones will automatically start playing BTS music in sync with the big screen

▲ The BTS Army eagerly took to Times Square, New York, during Galaxy Unpacked 2022, snapping pics and celebrating their favorite band’s collaboration with Samsung

▲ Samsung Newsroom broadcast an Instagram Live event at Times Square, New York, for Galaxy Unpacked 2022

▲ Large crowds gathered at Piccadilly Circus, London, and tuned in with their devices for the premiere of two brand-new digital films starring BTS during Galaxy Unpacked 2022

▲ RM of BTS appeared onscreen at Piccadilly Circus, London, holding the Galaxy Z Flip4 during Galaxy Unpacked 2022

​

For over a decade, Samsung Galaxy Unpacked events have been the culmination of innovation, engineering and celebration — bringing together Galaxy community from all over the world to unveil the latest Samsung Galaxy innovations.

Since its inception in 2009, Unpacked has been more than just a new product launch. It’s an event that unites Samsung fans and recognizes the hard work from thousands of employees that goes into each new product. Samsung fans have tuned into Unpacked events to experience the next generation of Galaxy innovations that make up the true spirit of Samsung and push the mobile industry forward.

As the world opens up to new experiences, we are reimagining Unpacked through the lens of our Galaxy openness philosophy to match the creativity of our unparalleled new foldables. Our ambition is not just to innovate the new technologies but also to innovate our marketing approach. To accomplish this, we will ensure that the Galaxy experience is open to everyone.

I can’t wait to see how Galaxy community responds to new foldable launches. We will see you on August 10!

[SUMMARY OF TEASER CAMPAIGNS]

A Greater Galaxy Experience

Leading up to the next Unpacked experience, we’re launching the greater than campaign today that teases a world made greater than before with the imminent launch of the new foldable devices. The universal greater than symbol (>) represents how our foldables’ unique form factor doesn’t just change shape, they change how we interact with our devices.

Defying expectations of what smartphones are capable of yet again, Samsung is bringing new ways to work, play and capture life through this new series.

​

Bringing the Best of Hybrid

This year’s strategy embraces a new age of Unpacked. It takes the best of on and offline events and makes them even better.

Introducing new immersive and experiential event spaces that will allow consumers around the world to get hands-on and explore our products in a fun, creative, engaging and immersive setting.

The experience will take over spaces in the hearts of London’s Piccadilly Circus and New York’s Meatpacking District — two neighborhoods that match the energy and excitement of Samsung’s upcoming announcements. These events will unite Galaxy fans, journalists, partners, and Samsung employees from all over the world and allow them to explore the latest Samsung products and innovations like never before.

The Best Is “Yet to Come”

In a nod to our iconic product colorway Bora Purple, embracing diversity and optimism, we’re painting the town purple. Samsung and BTS will partner for an unmissable trans-Atlantic premier of ‘Yet to Come’ foldable video on August 10.

The full version of the video will premiere at 4 p.m. EDT in several popular districts, including in Times Square in New York, taking over these iconic destinations to show the new video on some of the biggest and most recognizable screens worldwide.

But that’s not all. We have so much in store for you, not to mention some amazing new products to show you — so stay tuned, it’s going to be one to remember.

Watch Unpacked on Samsung Newsroom, Samsung.com and Samsung’s YouTube channel on August 10, 2022, at 9 a.m. EDT (2 p.m. BST/ 10 p.m. KST).

Join us and engage with the next Unpacked experience in person from August 11-31.

• New York City: 60 10^th Ave.
• London: 55 Regent St.

I have worked my entire career as an engineer, and I have seen many innovations at Samsung that have pushed the limits of what’s possible with smartphones. Our mission is, and always has been, to create technology that makes people’s lives better. Ten years ago, we set out to create a transformative technology by looking at the one thing all smartphones were synonymous with — a flat rectangular display. We asked ourselves a simple question: How can we have it all — a bigger screen and better portability?

We saw an opportunity not only to design a new shape but also to create new experiences that had never been possible with a smartphone before. Overcoming many technological hurdles, we successfully introduced the first-ever Galaxy foldable smartphone in 2019 and have changed the future of our industry ever since.

Last year, we saw almost 10 million foldable smartphones shipped worldwide. That’s an industry increase of more than 300% from 2020, and I predict this fast-paced growth will continue. We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market.

More importantly, Samsung Galaxy foldables have changed the way we use mobile devices and helped enable better lifestyles for users worldwide.

As Lifestyles Evolve, a New Legacy Unfolds

The world is more connected than ever and is moving at a much faster pace. Work and play intermix, and the lines between the physical and digital world have blurred. Where we turn for work, entertainment, wellness and more has become a single place — our phone. As such, our users need a flexible device to keep up with their daily demands.

The Galaxy Fold and Galaxy Flip deliver on that mandate. Last year, 70% of Galaxy foldable users turned to the Flip to help them see the world from a different point of view. Flip users love owning a device built for self-expression, whether choosing bold color options for their device or taking pictures in a new way with Flex mode.

It’s a different experience with the Fold. Nearly one out of three Galaxy foldable users last year opted for this ultimate productivity device, which has empowered them to do more through hyper-connected, individual computing. Fold users love the multitasking capability of a screen that doubles in size, so they can be more efficient and get things done faster.

Both foldable users have enthusiastically embraced what we have created. Their response is our biggest motivation to push forward, and that’s why we are committed to this journey of seeking new possibilities for mobile innovation.

This year, we’ve made advancements in every detail and opened the new experiences enabled by these behavior-shifting devices. I am excited to see people discover new ways to do more of the things they love with the new foldable.

Of course, this wouldn’t have been possible without the open collaboration and a shared desire with our partners to continuously bring new innovations to the mobile category. We are working with industry leaders including Google, Microsoft and other carrier partners to expand the experiences that are possible throughout the foldable ecosystem.

Redefining What’s Possible for People Everywhere

Three years ago, Samsung Galaxy foldables could be summed up in a single word: radical. Very quickly, however, it became clear that this groundbreaking, flexible design fit perfectly into modern lifestyles. As a result, what was once a novelty three years ago, is now the preferred choice for millions.

At our upcoming Unpacked on August 10th, you’ll see that the impact of our innovation is not only about what technology can do. It’s about what you can do. We’ve once again taken our inspiration from the most important source — Galaxy users — to push the limits of what’s possible.

I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for both productivity and self-expression. Now, you can do more than you ever thought possible, all at once, on one device.

Get ready to unfold your world.

Samsung Electronics is not only embracing this future but driving it. Using precise manufacturing processes that allow for the production of bendable, ultra-thin glass at scale, Samsung facilities are well-equipped to meet the rising demands of a smartphone era that mixes the old with the new.

Check out the video below and join Samsung on August 10 for the next Galaxy Unpacked event to learn more about the future of foldables. The event will be streamed live at 9:00 a.m. ET on Samsung Newsroom, Samsung.com and
Samsung’s YouTube channel, so make sure to tune in for a close-up look at the latest Galaxy devices.

When I look around me, I’m astounded by how much innovation exists in our world today. Yet I am most excited about the evolution of the smartphone. This single device gave way to new digital industries — to remote work, schooling, entertainment and fitness — and the ability to capture, explore and communicate with anyone, anywhere with the touch of a finger.

The smartphone is a portal to infinite progress. And at Samsung, we have never taken that for granted.

It’s not enough for mobile innovation to just evolve with the world. We have to be a step ahead, so our technology can help transform the way we experience everything around us and make our lives easier. That’s why we constantly push ourselves to break the rules of what a smartphone can do.

Breaking the Rules To Start the Next Chapter in Smartphone History

In 2011, the Galaxy Note merged the convenience and portability of smartphones with the expansive screen and notepad-like functionality of tablets. Some balked at the 5.3-inch display — considered enormous then — but Note created a legacy where a large display is now the standard. The S Pen also surprised everyone. It empowered people to bridge creativity with productivity – whenever inspiration struck, they could quickly write down their ideas and thoughts in Samsung Notes.

In 2019, we dared to redefine smartphones once again. We launched our Galaxy Z Fold series and brought an entirely new form factor to the mobile industry. Our cutting-edge foldable design changed how people used their phones. With Flex mode, video calls are hands-free and easier. And multitasking with multiple windows is also a breeze, as your phone becomes tablet-sized in the blink of an eye. And once again, the industry took notice, with many mobile companies now following in our footsteps to make foldables the next big thing.

Innovating by Listening to Consumers and Taking Note

In a sea of smartphone sameness and iterative updates, our ambition remains firm: to detect the signals that transformation is stirring — by listening to your feedback — and continue to deliver mobile experiences that empower us all to evolve.

We know many of you were surprised when Samsung didn’t release a new Galaxy Note last year. You loved the unparalleled creativity and efficiency of the Galaxy Note series, which enabled you to switch from gaming nirvana to high-octane productivity in the blink of an eye. You raved about the lifelike S Pen, which many say rivals putting ink to paper. And we haven’t forgotten about these experiences you love.

Catalyzing the Next Evolution of Galaxy

For years, Samsung has converted the skeptics who thought our ideas were impossible. Whether it’s a screen that’s too big, a stylus no one knew they needed or a pro-grade camera that could truly bring mobile photography out of the dark.

With every fresh evolution of Samsung Galaxy devices, we have introduced features that redefine the entire mobile category. And we’re about to rewrite the rules of industry once again.

At Unpacked in February 2022, we’ll introduce you to the most noteworthy S series device we’ve ever created. The next generation of Galaxy S is here, bringing together the greatest experiences of our Samsung Galaxy into one ultimate device.

With it, you will own the night — taking the best and brightest photos and videos you’ve ever captured with a phone. You will also dominate the day with power, speed and tools that can’t be found elsewhere. You will enjoy cutting edge-innovations made possible thanks to the smartest Galaxy experience yet. All while feeling good about being part of the most sustainable Galaxy ecosystem. And, yes, you will help Samsung rewrite the future of smartphones once again.

Get ready for the ultimate Ultra experience.

▲ This beautiful Korean landscape known as the Awesome Savanna, one of the locations featured in the BTS music video ‘Spring Day’, was scouted by location manager Taeyoung Kim

An essential element to bringing a movie or TV show’s characters and narrative to life is the background that is shown behind them. When the location of the characters’ life and events are vivid, an audience is automatically more naturally drawn into the story. In essence, the perfect space can serve as a canvas on which a narrative is painted.

Taeyoung Kim is the first Korean location manager, who over the past 20 years has scouted many beautiful spaces for all kinds of classic productions. In his journeys to find the perfect spots, Kim’s Galaxy Z Fold3 has become his trusted partner, so Samsung Newsroom tagged along on Kim’s latest road trip to discover some new shoot locations with the help of Galaxy Z Fold3.

The Secret Formula to Scouting the Perfect Scene for a Shot

“All spaces have stories:” this is Taeyoung Kim’s philosophy. Kim understands that, wherever a place may be, it is drenched with the traces of the people who have been there over the ages. Kim’s job as a location manager is to discover the story that a space holds and then bring new value to that space. In order to find those special spaces capable of bringing a scene to life, he has traveled more than 800,000km – the equivalent of 20 journeys around the Earth – and accumulated more than 3 million photos for location scouting purposes.

As soon as Kim receives a scenario, he pictures the scenery he wishes to find in his head. After running through tens of thousands of different combinations in his mind, he begins to search for the right places. In the past, he would carry 7 to 8 atlases around with him at all times – to the point where they became torn and worn out. Then, he would have to take photos of each space using a heavy camera and subsequently have to get those photos printed for meetings. Luckily, with his introduction to Galaxy smartphones and Galaxy Z Fold3, these inconveniences are now a thing of the past.

Not only has Kim been able to switch out his heavy-duty camera for a high-resolution camera, but he has also been able to conveniently note, record and share potential locations using navigation, GPS and real-time location sharing on his Galaxy Z Fold3. Kim has been using Galaxy smartphones since the release of the Galaxy Note3, and these days harnesses the Galaxy Z Fold3 for his work. “With my Galaxy smartphones, I have been able to significantly cut down the time and cost it takes to discover a location,” said Kim. “I am now able to solely focus on the space and the scenario I am looking for by simply holding up my smartphone in one hand instead of having to carry around heavy equipment such as a camera and a tripod.”

Galaxy Z Fold3, the Perfect Partner for Taeyoung Kim’s Scouting Journeys

A location scouting trip is all about discovering the optimal place to match the scenario formed already in Kim’s head. To ensure a successful trip, Kim has a selection of essential items that he always keeps with him in his bag. The latest addition to this list of items is his Galaxy Z Fold3, which has replaced his previous duo of a Galaxy S21 Ultra and Galaxy Tab S7. In addition to his smartphone, Kim carries with him his Galaxy Book Flex Alpha, an external hard drive, a scenario book, a drone device, snacks for the trip and a distance measuring device.

Packing and transporting his equipment when heading out on scouting missions has become much simpler for Kim since he acquired his Galaxy Z Fold3. Thanks to the Galaxy Z Fold3, Kim is able to take photos of a location and examine them at a wide angle in a single frame using the device’s large screen, a functionality he previously enjoyed when using the ultra-wide lens of his Galaxy S21 Ultra. In addition, when it comes to exploring more precarious places, such as valleys or cliffs, with Galaxy Z Fold3, all Kim needs to do is hold up his smartphone. “Thanks to the small and lightweight nature of the device, as well as its high-performing camera, I can record the places I have visited without ever having to worry about missing a spot,” noted Kim. “The whole process has been made so much more convenient with the Galaxy Z Fold3.”

Furthermore, as Kim is reviewing an image on the expansive screen of his Galaxy Z Fold3, he is also able to make notes of any relevant information – such as location details, hazardous factors, usable space, dimensions and more – with his S Pen on the spot. This ability to take notes immediately on his smartphone has enabled Kim to capture any inspiration that comes to him when viewing a location as it happens. “Applying cinematic elements to a photo I have taken of a potential location requires some explanation,” explained Kim. “Being able to include figures or other images in these pictures makes it much easier for people to understand my train of thought; my Galaxy Z Fold3 and S Pen have come in extremely useful when it comes to sharing my location scouting images with cinematographers, art directors and producers.”

Once Kim has finished his ideation process and is ready to scout out a location, all that’s left is to embark on is the journey itself. With the Galaxy Z Fold3, all this means doing is entering the location into the navigation system – and off he goes.

In order to learn more about Kim’s location scouting process, optimized by the Galaxy Z Fold3, take a look at the ‘Voices of Galaxy’ video below.

That’s why Samsung created the Galaxy Z Flip3 Bespoke Edition, a first-of-its-kind color customization experience for Galaxy smartphones that allows users to design their very own Galaxy device.

Understanding that one size doesn’t fit all, the Galaxy Z Flip3 Bespoke Edition allows users to choose from 49 color and frame combinations for their device along with special Bespoke wallpapers. Whether you prefer a sleek and clean look or something bold and bright, the Galaxy Z Flip3 Bespoke Edition allows you to build a device that matches your personality.

Samsung Newsroom sat down with Samsung’s design team to discuss just what goes into creating a Bespoke smartphone. Read on to learn about the design process behind one of Samsung’s most ambitious smartphone initiatives yet.

Q. Why did Samsung decide to create the Galaxy Z Flip3 Bespoke Edition?

The idea first came when we noticed a customization trend emerging across all aspects of society. From luxury goods to everyday sneakers, we’ve noticed that consumers are seeking out products that they can tailor to their own tastes and style. Now more than ever, consumers want the ability to express their individuality. With that in mind, we felt that the timing was right for a device that users could truly make their own.

For the past year, Samsung Galaxy has committed to openness – a dedication to creating technologies that help our users eliminate boundaries in their lives. We believe technology should reflect each customer’s individuality, especially the mobile devices that users spend the most time with. We wanted to create a device that was designed, inside and out, to empower users to express themselves.

The Galaxy Z Flip3 was the perfect fit, as users were already connecting with the Galaxy Z Flip series in creative ways. Since the launch of the first edition, we had seen an increase in custom cases, device skins and accessories. We saw that desire for customization and took it a step further with the Bespoke Edition.

— Hye Jin Bang, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. What is the theme that drives the design of the Galaxy Z Flip3 Bespoke Edition?

The Galaxy Z Flip3 Bespoke Edition is driven by the idea of “Celebrating Escape.”

Due to the difficulties from the pandemic, online exhibitions, performances and festivals have become the only available outlet for people to escape from their daily frustrations. During these challenging times, we wanted to offer our customers a unique mobile experience — one that allows them to escape the uncertainty of our world by giving them a chance to shine and express themselves. The Bespoke Edition breaks industry norms as operations are typically built to handle mass production rather than personalization. In this instance, we wanted to move away from the tried-and-true colors that dominate smartphones and lean into hues that stand out.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. Did you have a particular user in mind when designing the Galaxy Z Flip3 Bespoke Edition?

The Galaxy Z Flip3 Bespoke Edition is built to appeal to more than just one type of individual. In fact, each Galaxy Z Flip3 Bespoke Edition is made to order, designed by you to match your unique tastes. We didn’t have a particular user in mind. Rather, we embraced the unique, multidimensional lives of our consumers by giving them a personalized mobile experience.

Every one of us belongs to different groups and identities, and we move between them fluidly. This is especially true of younger generations, who recognize that it is natural to belong to these different groups. They want brands that accept a wide range of experiences and preferences.

We wanted to create a device that reflects this reality and empowers users to express their identity in a way that feels authentic to them.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. How did you select the colors for the Galaxy Z Flip3 Bespoke Edition?

The color selection process was done in three phases: color concept definition, color selection and post-launch review.

During the first phase, we worked together with various teams at Samsung, as well as global color experts and trend specialists, to gather insights on consumer preferences and global Color Material Finish (CMF) trends. After this in-depth research, we developed an overall color concept for the Bespoke Edition and named it “Celebrating Escape.” Celebrating Escape is all about breaking from industry norms. We, as a design team, wanted our customers to truly enjoy this out-of-the-box experience and pursue uniqueness through bright and expressive colors.

In the next phase, we established a color pool based on our research, which we eventually narrowed down to the final selection. At first, we had a wide spectrum of colors to choose from, so we started the long process of narrowing down our pool. To finalize five color options for the Bespoke Edition, we went through numerous internal surveys. We paid particularly close attention to our millennial and Gen Z employees. In one case, for example, our top management was not convinced by the yellow color option, as it was not something commonly seen in the mobile industry. But our internal survey results showed high affinity for yellow among millennial and Gen Z employees, so we included it in our final five color options.

The final stage in our color development process is a post-launch review and validation. We are now in this stage for the Galaxy Z Flip3 Bespoke Edition, reviewing customer feedback and sales results. Data gathered from this research and analysis will be used for future products.

— Hye Jin Bang, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. Why did Samsung choose only five colors for the Bespoke Edition?

Selecting the number of color options was a delicate process. We made our final decision while considering the paradox of choice, a popular psychological theory which states that an abundance of options requires more effort in decision making. We didn’t want our customers to feel overwhelmed with too many color options.

As for myself, our team experimented with our color pool and conducted over 1,280 simulations to sort out the best colors. It was truly a tough process, but we landed on a final selection of two frames and five color options that perfectly complement each other, no matter the pairing.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. How is the design of the Bespoke Edition different from the standard Galaxy Z Flip3?

The key differentiation of the Galaxy Z Flip3 Bespoke Edition is the pursuit of uniqueness through color. While the standard Galaxy Z Flip3 uses colors that will satisfy the majority of people and emphasizes a simple tone-on-tone composition with metal frames, the Galaxy Z Flip3 Bespoke Edition is designed to help our users break the mold and pursue more unique combinations with bright and expressive colors.

In addition to the customizable color options, the Galaxy Z Flip3 Bespoke Edition also comes in special edition packaging with a Bespoke Edition wallpaper and background for the Cover Screen that match the device’s colors for a fully coordinated look.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. What is the most popular color for the Galaxy Z Flip3 Bespoke Edition so far?

Globally, white on both sides with a silver frame is the most popular option. Many also choose pink for both sides with a black frame. In the U.S., however, the yellow and blue combination with a silver frame is currently the most popular choice. We love to see which variations become more popular across different regions, and how consumers are drawn to different combinations. It reinforces why we are offering the Bespoke Edition in the first place.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Today’s younger generations, including Millennials and Generation Z (or ‘Gen Z’), are all about expressing their own unique personalities through the decoration of their diaries, their personal computing devices, their rooms – and even their phones. Since customization has become the norm these days, it is only natural that the Galaxy Z Flip3 5G has become the perfect vehicle for these generations, as the phone boasts a trendy design and allows users to differentiate their device through various methods of customization.

This October, Samsung Electronics provided even more ways for users to personalize their device with the unveiling of the Galaxy Z Flip3 Bespoke Edition, which allows users to express their own taste through combining different design elements. Users can also take this one step further with the new Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition, which have been created in collaboration with the trendy fashion brand Kitsuné.

The multifaceted ways one can decorate their Galaxy Z Flip3 5G have been growing in popularity due to their unique nature and direct relation to the user’s taste. However, if you’re a beginner in the phone decoration game, Samsung Newsroom is here to introduce four top tips for decorating your Galaxy Z Flip3 5G.

1. Make Your Phone a Fashion Statement With Colors That Pop Out

Thanks to its visually appealing design and varied color swatches, Galaxy Z Flip3 5G is a fashion item and accessory within its own right. Just as a pop of color can totally transform your OOTD, the Galaxy Z Flip3 5G can also serve as a unique highlight item thanks to the exciting range of shades it is available in, as well as the range of colorful accessories available that allow you to match your mood or style of the day, whatever the season. You can even choose from a range of Galaxy Watch straps and Buds cases to take your accessory matching to the next level.

2. Showcase Your Style – As Well as Your Support – With Stickers

Decorating using stickers has always been a common way for users to customize their diaries or other personal items, such as laptops. Following the release of Galaxy Z Flip3 5G, more users than ever before have been using stickers to decorate their phones, as Galaxy Z Flip3 5G comes in a range of colors¹ – including the chic Phantom Black shade, the warm Cream shade and the lovely Lavender shade – that allows it to serve as a canvas with which users can express their own individuality. Why not pick up some cute stickers to decorate your phone case and make it truly and uniquely your own?

Furthermore, in celebration of International Red Panda (Lesser Panda) Day this September 18^th, Samsung worked with Da-seul Jeong (Aeso), the creator of the character Ompangi, to create lesser panda stickers for phone decoration. This collaboration was undertaken to raise awareness of the protection of endangered animals, a category that unfortunately lesser pandas are part of. Through using such cute yet important stickers as these, users can customize their phones not only to show their style, but also to actively show their support for all kinds of causes.

3. Make Your Phone Truly Your Own, From the Inside Out

Previously, a user has been able to show off their personal style by using their phone’s home screen. But with Galaxy Z Flip3 5G, you can take this one step further and apply your unique personality to your phone case, as well, thanks to the wide range of accessories launched by Samsung through collaboration with a variety of movies, cartoons, sports teams and even food brands.

By checking out the ‘Featured Items’ page for accessories on the Samsung Members app, you can take a look at all kinds of accessories that are available thanks to these diverse collaborations; Knotted Donuts, Disney, Jill Stuart, Dragon Ball and more are among the brands Samsung has collaborated with so far.² From the wide range of collaboration accessories available, including smartphone ring grips, strap cases and clear case palettes, Samsung has created products that not only provide unique ways for users to express their style, but also ways for users to enjoy their phone with utmost convenience. These brand collaboration items are available for your Galaxy Watch, too, so that even when you aren’t holding up your smartphone, you are still able to showcase your true self whenever you want.

What’s more, the wider Cover Screen that comes with the Galaxy Z Flip3 5G provides even more screen real estate with which you can demonstrate your mood or interests – you can even decorate your screen with up to 15 images of your favorite animals, celebrities, characters or even your family members. While originally, the image shown on the Cover Screen would change automatically every time the screen was turned on, the recent One UI 4 update now lets you fix which images show up when according to your own preferences. Furthermore, a new color palette has been provided that lets you change your Home Screen, wallpaper and icons to suit your tastes, providing even more ways for you to express your own individuality.

4. Build Personality and Self-Expression Into the Very Design of Your Smartphone

If you are the type of person that enjoys a more minimal approach to decoration and prefers to leave the look of the phone the way it was when you first received it, then this custom-design approach might be perfect for you. Just because you enjoy a simple style doesn’t mean that your smartphone has to look like everyone else’s – and so with the Galaxy Z Flip3 Bespoke Edition unveiled this October, you can express your own tastes through the phone’s design itself. The Bespoke Edition offers two frame colors, black and silver, as well as five panel colors, blue, yellow, pink, white and black, which come together to provide a total of 49 design combinations.

Furthermore, just as some might switch up their style by changing their phone case, you can even switch the colors of the front and rear panels of your phone as you please thanks to the Bespoke Upgrade Care service, and the Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition provide even more subtle nods to decoration thanks to their witty yet simple design.

If you are not sure which colors make the perfect match for you, you can try out various combinations in person at your local Samsung Experience Store, or try out the combinations virtually in 3D at Samsung.com.

¹ Color swatches available for Galaxy Z Flip3 5G may vary by region or mobile operator.
²The availability of the collaboration accessories may vary by region or mobile operator.

“We are committed to giving everyone access to the best mobile experiences possible, as soon as possible,” said Janghyun Yoon, Executive Vice President and Head of Software Platform Team at Mobile Communications Business, Samsung Electronics. “One UI 4 delivers on that promise, equipping Galaxy smartphone users with the latest customization and privacy features. But we won’t stop there. Soon, other smartphone and tablet users will also be able to benefit from this software update, enabling a more seamless experience across our entire ecosystem.”

Your Galaxy, Your Way

One UI 4 enables you to create a customized mobile experience to meet your unique needs and express your individuality. With a whole host of new Color Palettes to choose from, you can alter the look and feel of everything from your home screen to icons, menu, button and background. And with reimagined widgets that offer even deeper customization, it’s never been easier to put your own personal stamp on your smartphone experience. You can even more effortlessly express yourself with a wider variety of emoji features, GIFs and stickers available directly from your keyboard.

Protect What Matters Most

There’s no privacy without strong security. That’s why, with One UI 4, Samsung is bringing the latest privacy and security features, so you can choose exactly what you want to share or keep private. From alerting you to when an app is attempting to access your camera or microphone, to a new privacy dashboard that brings all your settings and controls into one convenient place, with One UI 4, monitoring and controlling your privacy settings is simple.

Connecting You to an Extended Ecosystem

One UI 4 helps you to get the most out of Samsung’s incredible extended ecosystem of devices and third-party apps, unlocking a more powerful mobile experience.

Samsung’s partnerships with other industry-leaders, like Google, ensure seamless experience when using your favorite third-party apps and services. This means you can enjoy apps like Google Duo, which provides high-quality video calls with friends and family.

And whether you’re using a Galaxy Z Series, Galaxy Watch or Galaxy Tab, you’ll get the uniformed look and feel across your devices, and will be able to seamlessly sync them.

Availability

One UI 4 will be available on the Galaxy S21 series starting November 15^th and will soon become available on previous Galaxy S and Note series as well as Galaxy Z series, A series and tablets.¹ This announcement comes alongside a new software update for the Galaxy Watch series² that, starting today, enables users to enjoy enhanced health features and new watch faces.

¹ At a later date the update will also be available on the Galaxy S20, S20+, S20 Ultra, S20 FE, Note20, Note20 Ultra, S10, S10e, S10+, S10 5G, Note10, Note 10+, Galaxy Fold, Z Fold3, Z Flip3, Z Fold2, Z Flip, Z Flip 5G, Galaxy A82 5G, A72, A52, A52 5G, A52s 5G, A42 5G, and Galaxy Tab S7 and Tab S7+. Availability may vary by region.

² Galaxy Watch, Galaxy Watch Active, Galaxy Watch Active2 and Galaxy Watch3

But Samsung’s cutting-edge new foldable solutions couldn’t have been realized without the hard work and collaborative efforts of Samsung’s global network of engineers. Among other accomplishments, these employees were able to incorporate advanced technologies like AI to enable drawing and writing on the Galaxy Z Fold3’s large screen, and to allow the device to convert handwriting in a range of languages into on-screen text with S Pen.

To find out more about just what went into the development of the innovative new S Pen, Newsroom spoke to Olga Radyvonenko from the Visual Intelligence Team at Samsung Research Ukraine.

Q: Can you briefly introduce the Ukrainian Research Institute and the kind of work that goes on there?

Artificial intelligence (AI) is one of the key technologies of our R&D center. Our lab is focused on bringing Samsung users human-centric AI technologies that make input and interaction easy and enjoyable.

Q: The S Pen has now been applied to the Galaxy Z Fold3, making it the first of its kind among foldable smartphones. What role did you play in this process?

The major contributions of our lab to the Z Fold3 were the development of on-device deep learning technologies for handwritten content recognition and the technology for reducing S Pen input latency that combines advances in graphics and AI.

Q: What is the S Pen Software Development Kit? What particular advantages does it bring?

The S Pen Software Development Kit (SDK) is being developed by Samsung researchers and developers from many countries around the world, and we are very proud to be part of this international team. The S Pen SDK provides ways to speed up rendering and to reduce and optimize S Pen input latency. In addition, it comprises smart AI-powered features, such as recognition of handwritten text, shapes, diagrams and handwriting straightening.

Q: Given the unique function of the S Pen on the Z Fold3, was there any function of the S Pen that was developed or expanded specifically for the foldable smartphone?

As the new Z Fold3 has a massive and unique foldable display, we’ve focused on using our AI technology to optimize the S Pen experience as well as improve the latency. Thanks to our point prediction technology powered by deep learning, we are able to predict the next movement of the S Pen to minimize the delay between input and output on the screen of the Z Fold3. This, in combination with the front buffer rendering technology and unique large screen, means that our users can enjoy the most natural handwriting, note-taking and drawing on their Z Fold3.

Q: How many languages does the S Pen now support? What were some of the difficulties of expanding the number of recognized languages for the Z Fold3’s S Pen?

At this moment, the S Pen supports 88 languages in total, 14 of which were newly added in the past year.

Adding a new language for handwriting recognition requires a lot of effort. In order to achieve the world’s best level of recognition quality and speed, we have developed an advanced AI technology. This technology is based on deep learning across millions of users’ samples and language modeling for natural language processing (NLP).

Q: Do you have any special tips for making the most out of the S Pen on the Z Fold3 to share with users?

For those who love writing by hand, the S Pen To Text feature now supports writing with the S Pen directly into text fields. The handwriting is then automatically converted to text. Also, you can edit any printed text with your S Pen – for example, when correcting spacing or inserting words.

One feature that will also interest many users is Neat Shape mode. It can help you to not only draw shapes, but also build a flowchart.

Make sure to check the Tips application and not skip usage tips – there you will discover the newest S Pen and input features, and also learn how to use many other Samsung apps to their fullest potential.

Q: Looking forward, what do you think the future of the S Pen looks like? How might it evolve?

We hope to introduce more ways to support better user experiences by providing even more personalization in the near future. Our mission is to make S Pen input like writing in your notepad with a pen, but better and smarter.

Most of all, I want for as many people as possible to experience the power and convenience of the S Pen and its handwritten input capabilities. It has the potential to enhance input on a wide range of devices. We view the S Pen not only as a cool gadget, but first and foremost as an accessible and useful tool. I hope I will see the S Pen and its features casually used in education, in the workplace and in everyday life. I do believe we are set to see a revolution in input technology.

The full interview video can be viewed here:

If you didn’t manage to catch the livestreamed event in its entirety, you can catch up on all the latest announcements by taking a look at the replay video below, and be sure to stay tuned to Samsung Newsroom for the full event coverage and more information about these latest devices.

Samsung Electronics today announced the Galaxy Z Flip3 Bespoke Edition, giving consumers a new way to customize their mobile device. By bringing the Bespoke experience to mobile for the first time, Samsung is empowering users to express themselves and to create a device that’s truly their own.

Stephen Hawke of Product Strategy at Samsung Electronics America presenting during Unpacked Part 2

“Today’s customers are multi-faceted, and we believe their technology should reflect their unique lifestyles,” said Stephanie Choi, SVP & Head of Marketing of the Mobile Communications Business at Samsung Electronics. “Galaxy Z Flip3 Bespoke Edition opens new experiences for customers to reflect who they are, through the technology they use the most.”

The Galaxy Z Flip3 empowers users to express themselves with a compact, iconic design and premium features. Since its launch, Galaxy Z Flip3 users have been drawn to the device’s unique customization abilities including its flexible form factor, a creative array of accessories and the ability to optimize their mobile experience with One UI. Responding to this demand, Samsung is expanding with new customizable color combinations and special UX for users to further personalize their device with the Bespoke Edition, providing options not available anywhere else on the market.

Yoonie Park of Global Brand Marketing at Samsung Electronics presenting during Unpacked Part 2

To identify color options, Samsung researched current and future color trends and analyzed sociocultural trends to anticipate changes in customers’ preferences and needs. Samsung also tested thousands of color options and identified hues and that would perfectly complement each other — no matter the combination. The result is a palette of 49 possible color combinations for Galaxy Z Flip3 Bespoke Edition. Customers can mix and match to create their own unique combination by choosing phone frame options of Black or Silver, and front and back colors of Blue, Yellow, Pink, White or Black.

And because users’ style and taste continue to evolve, Samsung is also offering Bespoke Upgrade Care¹ exclusively for Galaxy Z Flip3 Bespoke Edition users so they can change their device color whenever they want to. Galaxy Z Flip3 Bespoke Edition owners can register to replace their device panel with new colors at Samsung.com,² ensuring their device keeps pace with their evolving style.

Customers can also customize Galaxy Watch4 series at the Galaxy Watch4 Bespoke Studio, by mixing and matching from a variety of Galaxy Watch4 series colors, sizes and strap styles. Galaxy Watch4 series users will also get even more opportunities for personalization through the latest software update,³ which features a host of new customizable watch face styles, a more tailored fall detection feature that enables users to adjust sensitivity and a new “knock, knock” wrist motion that activates favorite or most-used apps and features.

Availability

Customers can design and check out their Galaxy Z Flip3 and Watch4 Bespoke Edition at Bespoke Studio exclusively on Samsung.com. Bespoke Studio offers a fun and engaging experience with 360° previews of combinations and ways to download an image of the selections for easily shareable social content. Once the order is placed, devices are tailor-made and arrive in special edition packaging with a Bespoke Edition wallpaper and Cover Screen that matches the device’s colors for a fully coordinated look. Galaxy Z Flip3 Bespoke Edition also comes with a year of Samsung Care+⁴ protection — users’ phones will be covered from accidental damage, including screen replacement, water damage and back cover replacement. The Galaxy Z Flip3 Bespoke Edition and Galaxy Watch4 Bespoke Edition will be available in Korea, US, UK, Germany, France, Canada and Australia starting October 20th.

About Galaxy Z Flip3 5G

For those who want style that comes with function, the Galaxy Z Flip3 is the ideal device with its stylish, sleek, compact and iconic design, enhanced camera features and a larger Cover Screen⁵ built for quick use on the go. Unfold and snap a stunning selfie with Z Flip3’s studio-quality camera features with Flex mode, then add to your social feed, which scrolls smoother than ever with a 120Hz adaptive refresh rate.

* All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

¹ The Bespoke Upgrade Care service is available to Galaxy Z Flip3 Bespoke Edition only. Users can get their panel replaced with additional service fee. Frames are not swappable. The service fee may vary by country.
² The service process may vary by country.
³ Availability may vary by market or operator. The update will initially be available on Bluetooth versions of the Galaxy Watch4 series and will roll out to LTE versions shortly thereafter. Requires the latest version of the Galaxy Wearable app and Galaxy Watch4 plugin.
⁴ Samsung Care+ requires a free registration within 30 days from the phone’s purchase date at Samsung Members or free.samsungcareplus.com. Protection coverage, service, redemption and availability may vary by market. Full information on Samsung Care+ is available at www.samsung.com/samsung-care-plus/.
⁵ Compared to Galaxy Z Flip 5G.

With a choice of five colors for the front and back of the device — including blue, yellow, pink, white and black — and the option of a black or silver frame, users can choose from 49 unique combinations when designing their Galaxy Z Flip3 Bespoke Edition.

To place your order, visit the Galaxy Z Flip3 Bespoke Studio on Samsung.com. Once ordered, your tailor-made Galaxy Z Flip3 will be wrapped in special Bespoke Edition packaging and delivered to your door with a Bespoke Edition wallpaper and Cover Screen that matches your device’s colors.

Learn more about how you can blend your own unique style with your tech below.

Samsung’s high-tech, innovative tests include environmental chamber, water resistance, S Pen usability and folding test. Environmental chamber tests ensure that features, such as video playback, and components, like cameras work properly in a variety of climates — from dry to humid, and hot to cold. Water resistance tests establish the high quality of the very first water-resistant foldable smartphone by even testing in different folding positions, including Flex mode. With S Pen drawing tests, Samsung ensures the performance of the digitizer underneath the foldable display including where it folds. And to ensure that the new foldables live up to their namesake, the Galaxy Z series devices undergo rigorous folding tests to outlast 200,000¹ folds — or around five years of use if folded and unfolded 100 times a day. The enhanced folding tests reflect actual user patterns in real-world scenarios such as folding and unfolding using both hands.

Take a look at the video below for a behind-the-scenes look at some of the testing procedures Samsung uses to ensure that the latest Galaxy Z series devices meet the highest standards possible.

¹ These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

Take a look at some of the ways you can upgrade your #OOTD and keep up with the trends this fall/winter with the Galaxy Z Flip3 5G’s accessories.

Check out the slides below to learn more.

Galaxy Z Flip3 5G’s 1.9-inch Cover Screen comes packed with a range of awesome new upgrades that give you total control of your favorite apps and features — all without having to flip your phone open. From support for new widgets to scrolling through messages, here are some of the ways style meets usability with Galaxy Z Flip3 5G’s Cover Screen.

Transform Your Cover Screen to a Wallet With Samsung Pay

With Galaxy Z Flip3 5G, paying for your morning coffee with Samsung Pay is as simple as flicking your thumb. Simply swipe up on your Cover Screen to bring up Samsung Pay, tap your phone to the payment system and you’re all done and ready to go about your day.

Check Your Notifications With a Single Glance

With the ability to scroll through all your notifications, Galaxy Z Flip3 5G’s Cover Screen makes it easier and faster to see messages from friends and find the information you’re looking for — all without ever opening up your phone.

Say you’re meeting up with friends at an art gallery — Galaxy Z Flip3 5G’s larger Cover Screen lets you see 4 lines of message text and allows you to scroll through up to 8 lines of text so that you won’t miss any of the important information regarding where to meet up.

Control Your Favorite Apps From the Cover Screen

Galaxy Z Flip3 5G’s Cover Screen gives you more control over your smartphone with powerful widgets for 8 native apps. Users can change up their song choice, check the weather and even check their class schedule without needing to unfold the device.

The Buds Controller widget lets you toggle between Active noise canceling, Ambient sound and Off modes, as well as block or unblock Buds Touch control. If a great idea for that next vlog episode strikes you all of a sudden, you can easily record your thoughts with the Voice Recorder widget right from the Cover Screen. Other widgets available include music, weather, today’s schedule, next alarm, Samsung Health and timer.

Sync Your Devices’ Clock Faces With Style

Thanks to the enhanced capabilities of Galaxy Z Flip3 5G’s Cover Screen, you can sync up your Cover Screen and Galaxy Watch4 with matching clock faces. Even when you change up your daily style, you can still sync your look by changing the Cover Screen on your Z Flip3 5G and Watch4 to match your outfit. Whether you choose one of Samsung’s iconic, interactive Galaxy watch faces, or customize your clock with images from your gallery, you’ll be sure to find a way to express yourself that is truly your own.

Express Yourself Right From Your Cover Screen

Thanks to a variety of customization options, you can explore true self-expression and make your Galaxy Z Flip3 5G as unique as you are. With the new Cover Screen, you can choose up to 15 images to set as your wallpaper, and it will display a different image every time you turn on your device. Whether you choose incredible memories from a vacation with friends, or a silly GIF that makes you laugh, the Cover Screen is the perfect blank canvas with which you can share all facets of your personality.

Capture Every Moment With Just One Hand

With Quick Shot, you can capture selfies on the fly without having to open your device. Once Quick Shot is activated, simply swipe to switch between photo and video mode to capture content for your social media feed. For those group shots at the beach with friends, you can also swipe up to change to the ultra-wide camera. Not only is it now easier to take photos with one hand, but the rear camera also delivers images with impeccable quality that are instantly ready for sharing with your followers on social media.

With its compact form, the Galaxy Z Flip3 5G is designed to fit perfectly in your hand. Its various color options and large Cover Screen enable users to express their individuality, while features like Flex mode and Multi-Active Window take multitasking to the next level.

What are some of the ways that users can customize this attention-grabbing device to make it their own? How can they take full advantage of the foldable smartphone’s ‘hands-free’ experience? After spending some time with the device, Samsung Newsroom decided to answer those questions and more by putting together this quick user guide for those who want to get 120 percent out of the Galaxy Z Flip3.

[Question 1] What’s new with the trendiest Galaxy Z Flip3 yet?

What stands out the most at first glance is the Galaxy Z Flip3’s Cover Screen. The 1.9-inch Super AMOLED display is about four times larger than the previous version. The model boasts a simple exterior that incorporates the Cover Screen and camera into a single area. The exterior of the smartphone features a simple and soft two-tone look, along with a unique coating that makes the design appear even more sophisticated. The black part is glossy, while the colored part is matte. When holding the smartphone, the power button can be reached with user’s thumb, making it easy to utilize the Cover Screen and its various features, even when the device is folded.

Samsung went to great lengths to refine the Galaxy Z Flip3’s form. The result is a design that not only looks soft, but feels soft as well. The front, back and sides have all been meticulously polished. The Hideaway Hinge, which allows users to flatten or fold the smartphone at various angles they want, is even slimmer than the previous version. The Galaxy Z Flip3 is designed to protect the hinge against dust and external particles, without compromising its beautiful design.

Various color options and accessories that are suited to users’ unique tastes add to the Galaxy Z Flip3’s external charm. With a total of seven colors¹ – phantom black, green, lavender, cream, pink, white and gray – users have plenty of options to choose from. For those who enjoy decorating their phones, Samsung Electronics recommend taking a look at the device’s accessory lineup, which was launched in collaboration with various famous brands. Users can add various accessories for the device’s clear case, including a ring phone grip, a strap case, and various palettes.² Users can apply these accessories to decorate their Galaxy Z Flip3 in a way that’s cute and unique.

[Question 2] How can you customize and use the much larger Cover Screen?

The Cover Screen of the Galaxy Z Flip3 has evolved from a means for displaying information like the time and date into a blank slate that can be used to show off user’s unique style. By accessing the Cover Screen’s Options menu under Settings, users can choose from a variety of clock types, wallpapers and colors. They can also select a photo or GIF from their gallery to make their Cover Screen their own.

The Cover Screen features all-new features to go with its larger size. Without having to unfold the phone to use the Main Screen, users can enjoy various features using the power button, the volume button, or by simply tapping on the screen. One of the most noticeable features allows users to check their notifications. Users can use the Cover Screen to check their messages and app notifications by pressing the power button and swiping to the right. Tap the screen to view up to eight lines of messages and notifications, and tap on ‘Open Application’ at the bottom if you’d like to use the app on the Main Screen right away.

Users can also customize the frequently used widgets that appear on the Cover Screen. Swiping screen to the left allows users to view various types of widgets, including options for music, the weather, their earphones, voice recordings, and more. By setting up the Galaxy Buds2 widget on the Cover Screen, you can easily activate the earbuds’ Active Noise Canceling (ANC) or Ambient Sound modes.

The features of the Cover Screen don’t end there. Swipe down and you’ll see a pop-up window that allows you to toggle between sound modes and adjust the brightness of the Cover Screen. Swipe up to see a list of cards you’ve registered with Samsung Pay. You also have the option to make payments offline right away using the power button’s fingerprint recognition function.³

The Quick Shot feature comes in handy when you have no time to unfold the smartphone and open up the camera. Quickly press on the volume button twice to trigger the shutter. You can also adjust the angle using the Cover Screen. Simply show your palm to the camera or press the volume button to take photos.

[Question 3] The foldable advantage: What’s so convenient about folding?

With its built-in hinge, the Galaxy Z Flip3 provides a foldable experience that doesn’t come with typical smartphones. Users can use their hands freely when the device is folded, without a stand, so they can truly enjoy a hands-free experience. The Galaxy Z Flip3’s Flex mode, in particular, offers users an even more convenient foldable experience.

Flex mode splits the screen when the phone is folded at certain angles. For example, Flex mode enables users to perform various other tasks while video calling using apps like Google Duo, or when watching clips on YouTube. Even if an application does not support Flex mode, users can manually set it to be used in split screen by going to Settings → Advanced Features → Labs and accessing the Flex mode panel.

With the Galaxy Z Flip3, you no longer have to worry about your hands shaking when you’re taking a selfie. Simply open the camera and fold the phone to easily take photos and videos. The Auto framing feature, which can be activated with a tap of the button in the bottom-right corner, is particularly handy when taking videos. Auto framing adjusts the format for taking photos and videos automatically according to the location and the number of people or objects in frame. If both the user and the subject of the photo want to view a preview of the video at the same time, all the user needs to do is tap the Dual Preview button at the top right hand corner of the screen.

[Question 4] What’s multitasking like with the Galaxy Z Flip3?

Say you’re watching a video and you find yourself wanting to look up something from the video and also reply to your friends’ messages. Multitasking support has become a must for smartphones, and this is where the Galaxy Z Flip3’s Multi-Active Window feature truly shines. With the Galaxy Z Flip3, users can take part in up to three different activities at the same time using the device’s Drag & Split function. While using an application, simply activate the Edge Panel on the righthand side and drag the two other apps that you need to use. You can adjust the size of the apps’ windows using the divider.

If you have a certain combination of apps that you frequently use, use the App Pair feature to launch them faster. All you need to do is tap the three dots in the middle of the app divider, and then tap the icon on the right. Tapping on the app combinations you’ve saved in the Edge Panel will instantly activate the exact same split screen. If an application does not support multiple windows, you can activate it yourself by going to Settings → Advanced Features → Labs.

The annoying lag that users used to experience when quickly switching between screens has also been reduced. Furthermore, you can enjoy an adaptive refresh rate up to 120Hz by going to Settings → Display → Motion Smoothness, and selecting the ‘Adaptive’ option. Selecting ‘Standard’ will fix the refresh rate at 60Hz, which can help preserve battery life.

[Question 5] Is the Galaxy Z Flip3 safe to use when you’re out and about, or when caught in unexpected weather?

Durability is a must when it comes to comfortably using smartphones regardless of location or weather. While the exterior of the Galaxy Z Flip3 is thinner and lighter than the previous version, it is much more durable when it comes to external shocks. This is because the materials that were used to cover the smartphone, including Armor Aluminum and the tempered Corning^® Gorilla^® Glass Victus, are not easily damaged. This makes the smartphone less susceptible to damage, including bends and dents, which allows users to comfortably use their device without worrying about what would happen if they accidentally dropped it.

Users can enjoy peace of mind when using the Galaxy Z Flip3 even during unexpected weather. This is because the Galaxy Z Flip3 comes with an IPX8 rating for protection against liquid damage, which means that it can withstand being submerged in up to 1.5 meters of water for up to 30 minutes. This allows users to do things like take selfies in water and watch videos even when they’re caught in the rain.

The Galaxy Z Flip3 checks every box in terms of delivering key smartphone features, while serving as a fashion accessory at the same time. This makes the Galaxy Z Flip3 the optimal choice for users who want to make their lives more vibrant or add a splash of color and convenience to their lives.

¹ Available colors may vary by region

² Available accessories may vary by region

³ Purchase options for Samsung Pay may vary by region

Tigers, lions, bears, giraffes, pandas, fennec foxes … These are some of the wild animals that live in Everland, the Land of Fantasy.¹ Everland takes care of endangered animals by making sure that they are raised in an environment closest to their natural habitats and organizes a variety of ecological programs to help visitors learn about the importance of nature and all living things. To dive into the world of the mysterious world of animals, Samsung Global Newsroom has created its Online Zoo series by capturing the animals with various Samsung devices.

We’re thinking of an animal that has shiny eyes, dainty, triangular ears, dark, chubby paws, and a long, bushy tail. Did you figure it out? It’s a lesser panda! (Also known as a red panda.) Just a glance of this cute little creature is sure to put a smile on your face. Unfortunately, unless something is done, lesser pandas may not be around for much longer. Over the last two decades, the world’s lesser panda population has more than halved. Now, only some 10,000 are left. This has led the International Union for Conservation of Nature, or IUCN, to officially classify lesser pandas as “endangered.”

Each year, on the third Saturday of September, the world celebrates International Lesser Panda Day. This year, that day falls on September 18. In celebration of International Lesser Panda Day, Samsung Newsroom organized a very special event with Da-seul Jeong, also known as Aeso, the illustrator who created the beloved emoji character Ompangi.

The collaboration offered Aeso an opportunity to observe lesser pandas and celebrate the creatures by creating a unique character. A total of eleven lesser panda-inspired drawings were transformed into stickers that can be utilized in our daily lives. Follow along as we recount Aeso’s first encounter with the lesser pandas, and how they inspired her to create a one-of-a-kind character.

Capturing Lesser Pandas’ Charm With the Galaxy Z Flip3

Standing between 50 and 60 centimeters tall, with a roughly 50-cm long tail and weighing between three to six kilograms, Lessy, one of the lesser pandas who calls Korea’s Everland zoo and theme park home, is a nocturnal animal who can typically be found being active or resting in the shade or on the branches of tall trees during the day. This male panda, who has lived alone for the last six years, is slightly sensitive and timid. Lemon, on the other hand, a female lesser panda who joined Lessy at Everland last year, is energetic and a little bit aggressive. The couple doesn’t always get along, and their rather tense form of chemistry fascinates visitors.

An expert on dealing with cute things, Aeso instantly recognized the lesser pandas’ endless charm. On International Lesser Panda Day, the Galaxy Z Flip3 served as her eyes and ears. The smartphone enabled her to not only take selfies on the Cover Display without unfolding the phone, but also allowed her to snap pictures with the screen folded at an optimal angle. This allowed her to capture the lesser pandas’ diverse and expressive movements.

“What struck me when I first saw them was their round shape,” said Aeso. “Their eyes, their ears, their paws… everything was round. This inspired me to create a character that was as round as possible.”

“I also noticed that they had white fur around their noses and ears,” she added. “I thought I should definitely use that. The Galaxy Z Flip3 helped me a lot when I was creating the characters by vividly capturing the lesser pandas’ unique characteristics.”

Giving Lesser Pandas Their Spotlight

When it came to creating a new emoji character, Aeso decided to start by observing the animals’ emotions. “I normally use the Galaxy Note10 to quickly take notes or draw images of emotions and situations that emerge in everyday life,” she explained. “Afterward, I consider how people can empathize with them. The countless emoji that have been created so far resonate with emotions that I have felt in daily life.”

After observing the lesser pandas’ expressions, movements and emotions up close, Aeso started drawing with the S Pen and the Galaxy Z Fold3, which is optimized for sketching. Her app of choice was Clip Studio Paint, a creative app that enhances the usability of tablets. She used the Galaxy Z Fold3 in various ways during the drawing process, placing the device wide open on the floor to make a rough sketch from a broad perspective.

The smartphone’s multitasking features, which allow users to open three apps at once in split-screen mode and five more apps as pop-ups, helped Aeso immerse herself in her work. “When I work, I usually move back and forth between windows containing reference images or materials,” she explained. “This time, it was incredibly convenient because I could see them all at once without needing to bounce back and forth.”

“My hands often hurt after long hours of drawing with pens,” she continued. “But when I used the S Pen that comes with the Galaxy Z Fold3, with its extraordinary grip and feel, even long hours of work didn’t feel so hard.”

When excited, lesser pandas tend to ‘dance’ and wag their tails. Sometimes, when they are observing something closely, they look rather serious. When they see bamboo, they appear to be full of joy. You can see some of these emotions in the drawings below.

Aeso hopes that the stickers will help inspire the world to take action. “I truly hope they can get through this crisis and stay around for a long, long time,” she added.

▲ Samsung Newsroom and Aeso teamed up to create 11 decorative stickers to support the endangered lesser (red) panda.

▲ Along with this image, an additional ten stickers can be downloaded in high resolution below.

¹ Korea’s Everland zoo and theme park

Following their release last month, reviewers around the world have had their say on the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, bringing attention to their cutting-edge designs, multitasking capabilities and improved durability.

Check out the quotes below to see what leading tech reviewers are saying about the latest innovations in the Galaxy Z series.