Unveiled at Galaxy Unpacked July 2026, Samsung Electronics’ Galaxy Z Fold8 series introduces My FanCam — a new feature that lets users focus their edits on a person of their choice — as well as an enhanced Portrait Video that recreates the look of professional camera lenses.

While the two features offer different camera experiences, both draw on expertise spanning foundational technology research, feature development, and user experience design.

As part of “The People Behind the Galaxy Z Fold8 Series’ Camera Innovations,” Samsung Newsroom sat down with experts from Samsung Research and the Mobile eXperience (MX) Business to discuss the technical challenges and collaboration behind the two features.

Since the launch of the Galaxy Z Fold8 series, one feature has been generating buzz among K-pop fans as a must-have — My FanCam. Users simply select a person in a video, and My FanCam automatically tracks their movements throughout.

The feature makes it easy to put someone in the spotlight, from a favorite artist in concert footage to family and friends in everyday moments.

Behind this experience is Samsung Research’s AI technology for reliably tracking people in video, integrated into a mobile feature through close collaboration with the MX Business. Samsung Newsroom spoke with Hwangpil Park of the Visual Technology Team at Samsung Research as well as Sunghwan Kim and Sherry Hong of the Multimedia Development Group at the MX Business about My FanCam.

A User-Centered Approach

Q. What inspired My FanCam?

Hong: We started by asking how we could make it easier for users to create videos focused on the people they want to see. As shooting, editing, and sharing content on smartphones have become commonplace, fan cams of favorite artists have gained popularity on social media. In response to this trend, we envisioned My FanCam — a feature that lets anyone create a video centered on a person of their choice with just a few taps — and worked with Samsung Research to bring the idea to life.

The Technology Behind Reliable Tracking

Q. What technology enables My FanCam to continuously track someone in a video?

Park: The key to My FanCam’s ability to follow a selected person even in complex scenes is an AI model that precisely recognizes individuals. The model identifies and remembers each person’s location and visual characteristics, allowing it to recognize the same person throughout the video and continue tracking them.

Q. What was the main focus for the user experience?

Kim: We focused on reducing wait times while editing. Users may want to switch between people in group videos, but reanalyzing the video each time would mean waiting again. We designed My FanCam to analyze multiple people at once, letting users switch between subjects and instantly see the results once the initial analysis is complete.

We also simplified the editing process. Users can easily adjust the aspect ratio to fit the scene and create a video that suits their needs.

Q. How did the two teams collaborate to turn the technology into a Galaxy feature?

Hong: It was crucial not only to identify the issues, but also to find a solution for the said issues; validating that the results were key to our process. The more the concept was solidified, the more full-fledged the development process became. In order to keep up with the development progress, weekly meetings turned into daily meetings and in those daily meetings, we made sure to track progress every morning.

Testing a large range of scenarios is important before rolling out new features. To help the development team test with a wide range of scenarios, multiple team members helped with the process. Some brought in old videos from the college days, such as dance club videos. Others would bring a phone and film new footage, such as climbing hobbies.

Park: Technology that worked well in a research environment sometimes performed differently with real-world footage due to variables such as fast movement and people overlapping in the frame. When the MX Business shared these cases, Samsung Research analyzed the causes and refined the AI model and tracking methods. We then validated the changes in the product environment, repeating the process to improve the feature.

Q. What was the biggest challenge in bringing My FanCam to mobile devices?

Kim: The key challenge was processing AI workloads entirely on-device without a separate server. Longer videos require more computation, so we had to consider processing speed, power consumption, and heat generation. Samsung Research optimized the AI model to achieve the required results with less computation, while the MX Business streamlined the entire process — from video decoding to data transfer and analysis — reducing computational load with minimal impact on performance.

Park: We also had to account for situations that can make it difficult to select a person in videos. At school performances or sports days, for example, the person users want to focus on may not appear until midway through the video or may be obscured by others. We therefore designed My FanCam so users can find a moment when their subject is clearly visible and select them at any point in the video.

From Favorite Artists to Everyday Moments

Q. Any tips for getting the most out of My FanCam?

Kim: When filming, I recommend using a high-resolution setting and framing the shot a little wider to leave space around the person. When selecting a subject, choose a frame where they don’t overlap too much with others and their face, upper body, or full body is clearly visible.

My FanCam also works with existing footage, such as videos of past concerts, trips, or children’s activities. Because users don’t need to follow a particular person while filming, they can focus more on the moment itself.

For example, users can set up a tripod to film a workout, then use My FanCam to create a video centered on themselves without someone else behind the camera.

Q. How do you hope users will use My FanCam?

Park: Since My FanCam works with videos not shot on a Galaxy device, I hope people will try it with a wide range of footage. It can offer a fresh perspective on old videos, helping users revisit meaningful moments by focusing on someone special.

Hong: Some may think that being a fan is only about liking an idol or celebrity. But to me, it simply means caring deeply about someone or something — whether that’s an artist, family member, friend, or even yourself. I’d like to see people use My FanCam to capture the people and moments that matter to them.

What began as an idea focused on user convenience has evolved into My FanCam, a new video experience combining AI, mobile optimization, and close teamwork. From concerts to everyday life, My FanCam makes it easier to capture and edit videos of moments worth remembering.

In part two of this series, Samsung Newsroom will explore how the large-aperture camera lens emulation technology brings the expressive qualities of professional lenses to mobile devices and the collaboration behind its development.

The #PlayGalaxy Cup is a global mobile gaming tournament designed to showcase the powerful gaming performance of Galaxy smartphones. This year marked the first time the competition was held as a full-season league, with regional qualifiers leading up to the World Final.

 “This year was the first time the #PlayGalaxy Cup was held as a full season tournament, and we’ve witnessed thrilling competition from start to finish,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “Samsung is thrilled to have brought gamers from all over the world together to experience the powerful performance of Galaxy S26 Ultra.”

The regional qualifiers were held across five regions — North America, Southwest Asia, Southeast Asia, Latin America, and Europe — with 32 teams from 17 countries competing for a place in the final stage. The top two teams from each region advanced, bringing a total of 10 teams from nine countries to the World Final at Gamescom.

After proving their skills through the regional qualifiers, the finalists then competed over two days for the championship.

All players at the World Final competed on Galaxy S26 Ultra, whose powerful processing performance and optimized thermal management enabled high-intensity matches through stable, immersive gameplay.

The final was won by Malaysian team and was livestreamed worldwide on YouTube through streamer Ludwig’s channel, drawing a total of 12.1M views.

In addition to the #PlayGalaxy Cup World Final, Samsung operated a dedicated Galaxy experience zone at the venue, where visitors could get hands-on experience with Galaxy S26 Ultra, Galaxy Z Fold8, and Galaxy Z Fold8 Ultra.

Through partnerships with HoYoverse, TiMi Studio, and Gameloft, visitors to Samsung’s booth were also able to experience a variety of popular game titles across Galaxy devices.

Samsung Electronics today announced that it will be displaying its comprehensive gaming ecosystem spanning PC, console, and mobile games at Gamescom 2026, which is one of the world’s largest gaming events taking place in Cologne, Germany from Aug. 26-30.

Across a 1,090-square-meter exhibition space, Samsung will present its full package of gaming devices under its theme of “#PlaySamsung,” which includes gaming monitors, mobile devices, SSDs, and headsets. The experience will offer visitors hands-on experiences with popular game titles across a variety of genres and play environments.

“In this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalized gaming experiences,” said Stephanie Choi, Executive Vice President and Head of the Global Brand Center at Samsung Electronics. “Through our integrated ecosystem we’re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.”

Samsung will also unveil its 2027 Odyssey gaming monitor lineup and new portable SSD products at Gamescom, demonstrating how its broad portfolio of devices and technologies delivers more immersive and connected gaming experiences.

Full Gaming Lineup Spanning Monitors, Televisions, Mobile Devices, SSDs, and Headsets

The space will consist of four dedicated exhibition zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone. Each will be tailored to different products and gaming environments, allowing visitors to explore a variety of gaming scenarios firsthand.

The Odyssey Zone will bring together a comprehensive lineup of gaming devices centered around Samsung’s gaming monitors, as well as high-performance SSDs and headsets designed to deliver high-quality gaming experiences. Featured products include:

• Odyssey G8 (model: G80HS), the world’s first 6K gaming monitor.
• Odyssey OLED G8 (model: G80SH), featuring 4K resolution and a refresh rate of up to 240 Hz.
• Odyssey 3D (model: G90XF), the glass-free 3D gaming monitor.

Visitors can experience Samsung’s latest Odyssey gaming monitors by playing popular titles including Activision’s Call of Duty®: Modern Warfare® 4, Pearl Abyss’ Crimson Desert, and CD PROJEKT RED`s Cyberpunk 2077, which features HDR10+ GAMING to provide vivid graphics that capture the developers’ original intent. Cyberpunk 2077 and Cronos: The New Dawn will be available to play on the Odyssey 3D gaming monitor, as well.

Additionally, the Odyssey Zone will highlight the high-performance 9100 Pro SSD — designed to enhance gaming performance — and the JBL Quantum 950 headset, which delivers audio performance suited for tournament-level competition. Together, these products will allow visitors to experience the synergy across Samsung’s gaming devices for a more vivid and immersive gaming experience.

At the Galaxy Zone, visitors will be able to explore Samsung’s mobile gaming ecosystem, designed to enable fast and seamless gaming anytime, anywhere. Featured products include:

• Galaxy Z Fold 8 Ultra and Galaxy S26 Ultra, powered by a customized mobile processor —Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy to deliver powerful gaming performance
• Galaxy Buds 4 Pro, which includes a low-latency gaming mode.
• New ultra-fast and portable SSD products with next-generation interfaces.

Additionally, Samsung has introduced Neural Frame Fusion to the Galaxy Z Fold8 Ultra and Galaxy Z Fold8. An AI-powered technology that generates pixels and frames in real time, Neural Frame Fusion improves power efficiency in graphics processing, helping maintain high gaming performance for longer and enabling a smoother and more stable gaming experience on Galaxy devices.

Visitors will be able to try the mobile devices firsthand with globally popular games across a variety of genres, including Genshin Impact, Asphalt Legends, Honor of Kings, and more.

Meanwhile, at the Gaming Hub Zone, visitors will be able to experience Samsung Gaming Hub, which enables direct access to cloud gaming through compatible televisions and monitors without connecting to a separate console or downloading games. Products on display include the Samsung OLED TV (S95H model), Galaxy S26 Ultra, and JBL Quantum 650.

Samsung has also partnered with global esports team T1 to present the T1 Zone, where visitors will be able to try the equipment used by world-renowned League of Legends player “Faker”, Sang-hyeok Lee.

Bringing the Energy of Korean PC Café Culture to Gamescom Through a Variety of Events

Samsung is also bringing the atmosphere of a Korean PC café to Gamescom 2026, creating a unique experience space for global visitors interested in K-culture.

Beyond showcasing its latest technology, the company will host a variety of on-site programs and participatory events including influencer gaming matches and product-reveal events. Visitors can register on the web application and complete missions throughout the booth to earn points redeemable for rewards, such as popular Korean snacks.

Samsung is also preparing a Spatial Signage event, which will utilize glasses-free 3D displays to create immersive experiences. When visitors stand in front of the display after selecting a T1 team member, Spatial Signage will create the impression of meeting that player in real time.

On Aug. 27-28, the World Finals of the #PlayGalaxy Cup in PUBG Mobile will take place on a stage within the booth as 10 elite teams who advanced through global preliminary rounds compete to determine the champion. The stage will host a variety of programs, including a special match between popular gaming influencers, an interactive racing program, SSD influencer talks, and raffle events.

On Aug. 27, Samsung will unveil the full lineup of 2027 Odyssey gaming monitors featuring industry-first technologies and launch its new portable SSD products.

Samsung.com websites across 22 key markets, including South Korea, Europe, North America, Southeast Asia, the Middle East, and Africa, will also feature a Gamescom-related page with special promotions.¹

1. Promotional periods and offers may vary by region. ︎

Smart Switch is Samsung’s data transfer app¹ that allows users to move contacts, photos, videos, messages, apps, settings, and more from an Android or iOS device to a new Galaxy device. With One UI 9 on the new eighth-generation Galaxy Z series, Smart Switch makes switching devices easier and more seamless than before. Quick Share, a fast file-sharing feature, has also been enhanced, making it easier to share files with friends, family, and colleagues using different platforms.

Start Switching With Just a QR Code

With One UI 9, users no longer need to install the Smart Switch app separately on their iOS device. By simply scanning the QR code displayed on their new Galaxy, they can start transferring data through Smart Switch.

The updated Smart Switch also makes it easier to connect wirelessly. The two devices can connect without users needing to find the right cable or adapter before getting their new phone set up.

Bring More of Your Phone With You

With One UI 9, Smart Switch has expanded the types of data that can move from iOS devices to Galaxy. In addition to previously supported data such as photos, messages, contacts, calendars, and apps, users can also transfer passwords and passkeys, call history, accessibility settings, and eSIM information.

These may be less visible than a photo library, but they can make a big difference to how quickly a new device feels ready to use. A saved password means one less account to set up again. Bringing over accessibility settings can reduce the need to recreate a personalized experience. eSIM information can also be transferred, making it easier to continue using an existing mobile setup.

Make Galaxy Feel More Familiar

Whether switching to Galaxy Z Fold8 Ultra, Galaxy Z Fold8, or Galaxy Z Flip8, users can make their new device feel familiar from the start. Beyond transferring data, they can adjust key settings such as swipe gestures and home screen layout to suit the way they use their phone. With the UI customization app Good Lock, users can also personalize the home screen, app switching and more, giving them greater freedom to use Galaxy in the way that works best for them.

For those switching from iOS to Galaxy, these options can help recreate familiar ways of navigating and organizing their previous smartphone, reducing the adjustment that can come with moving to a new environment. This helps users settle into their new Galaxy more comfortably and naturally from the start.

Keep Sharing After the Switch

Changing smartphones does not mean everyone around a user changes theirs too. Friends, family, and colleagues may continue using different devices, which makes cross-platform sharing an important part of the experience long after setup is finished.

Devices running One UI 9 and One UI 8.5 can benefit from an enhanced cross-device sharing experience² with Quick Share. With AirDrop compatibility, Quick Share makes it easier to share files between Galaxy and iOS devices.

Choosing a new smartphone should come down to the experience people want next. By simplifying how the switch begins, expanding what can move across and making it easier to keep sharing afterward, Samsung is reducing more of the practical barriers between smartphone ecosystems.

The result is a simpler way to move to Galaxy, while bringing more of what already matters along for the journey.

1. Transferable data may vary depending on the device OS (Android or iOS), OS version, and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later, in regions outside mainland China. ︎
2. The “Share with iOS devices” feature is currently supported first on select flagship models, including the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, and Galaxy S26, with support planned to expand to more models in the future. ︎

Managing warranties and coverage for a Galaxy mobile phone, Galaxy Watch, Galaxy Buds, and Galaxy Tab can be a hassle. That’s where Warranty and care comes in. Introduced with One UI 9, it brings essential device management features together in one place, letting users check warranty status, run diagnostics, book repairs, and get support in just a few taps — all without leaving Settings.

Here’s a closer look at what Warranty and care, available with One UI 9 on the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8, offers.

Check Warranty Status Across Galaxy Devices

Keeping track of warranty periods and expiration dates across Galaxy devices isn’t always easy. Warranty and care consolidates this information in a single hub.

Available in Settings, Warranty and care displays information² about the device in use at the top of the screen — including remaining warranty period and eligibility for Samsung Care+ enrollment.³ Below, users can find the same details for other Galaxy devices linked to their Samsung account, making it easy to check warranty and coverage status across their Galaxy ecosystem.

For added protection beyond the standard warranty, users can easily explore and enroll in a Samsung Care+ plan that matches their needs.

Resolve Device Issues With Diagnostics and Bixby

When something doesn’t feel quite right, quickly finding out what’s wrong can make all the difference. The built-in Diagnostics feature checks the device — including its battery, charging, sensors, touch response, and connectivity — to help pinpoint the issue and guide users to the next step, whether that’s a suggested solution or a repair request.

Users can also access Bixby⁴ from Warranty and care to ask about an issue and get help on the spot. For example, if a user asks, “My battery is draining too fast. What should I do?” Bixby can walk them through possible solutions step by step. It’s a convenient way to get answers to everyday questions without switching screens.

Book Repairs and Check Estimated Costs in One Place

When professional help is needed, users can tap the “Request a repair” to book a repair at a Samsung-authorized service center without having to make phone calls. All repairs are carried out by Samsung-certified technicians using genuine parts. If users are unable to visit a service center, they can start remote support from the same screen and get help directly on their device.

Warranty and care also makes device care service information easy to check. After selecting an issue, users can view estimated repair costs⁵ for major parts alongside the cost of the same repair with Samsung Care+. This comparison helps users weigh their options and decide whether additional protection is worthwhile.

Protect Device Value for the Long Term

By bringing warranty information, diagnostics, support, and repair services together, Warranty and care gives Galaxy users a simpler way to manage their devices for greater peace of mind. Checking the feature during setup makes it easier to know where to turn if an issue comes up later — from running diagnostics and asking Bixby or a chatbot for help to requesting a repair. With these essential services close at hand, users can keep their devices in good condition for longer and help preserve their value.

1. Available features in Warranty and care menu may differ by country/region. ︎
2. Warranty information is available only for devices registered to a Samsung account. ︎
3. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the local customer services center at your destination country/region in advance for Samsung Care+ availability. ︎
4. Ask Bixby features and supported content may vary by country or language. ︎
5. Availability of estimated repair costs may vary by device model or region. ︎

Combining refined hardware with powerful AI capabilities, the new Galaxy Z series delivers an advanced camera experience across professional-quality landscapes, dynamic video, and expressive selfies.

Fresh from Galaxy Unpacked July 2026, Samsung Newsroom took all three devices across London to put their cameras to the test.

Galaxy Z Fold8 Ultra: Brilliant Detail, Day and Night

The journey began in Westminster. The Palace of Westminster, with Big Ben rising above it, sits along the River Thames, while the London Eye stands across the water on the South Bank — a view that brings together London’s past and present.

Shot with Galaxy Z Fold8 Ultra, Big Ben and the surrounding cityscape came through in crisp detail.

Galaxy Z Fold8 Ultra’s 200MP main camera brings distant subjects into sharp focus. A new high dynamic range (HDR) capability in 200MP mode delivers richer colors and finer detail. Zooming in reveals Big Ben’s intricate stonework and even the Latin inscription beneath the clock face, demonstrating Ultra-level clarity down to the smallest details.

At 135 meters tall, the London Eye is difficult to fit into a single frame from up close. The Galaxy Z Fold series’ first 50MP ultra-wide camera makes it possible to capture the towering landmark, ticket office, and nearby visitors in a single shot.

After sunset, London took on a different character. At Tower Bridge, enhanced Nightography reduced noise in low light while preserving the illuminated bridge and texture of the flowing river in vivid detail.

Galaxy Z Fold8: Ready for Moments in Motion

Some travel moments are worth seeing from both sides of the camera. As Tower Bridge slowly lifted, Dual Recording captured the bridge in motion and the reactions of those watching in a single video.

Dual Recording uses the rear and front cameras simultaneously, with real-time previews on the expansive main display for easy framing. The two perspectives are combined into a single split-screen video, making the feature ideal for vlog-style content that captures both the moment and the reaction.

Away from the busy tourist hotspots, the journey continued to St. James’s Park. Filming one of the park’s resident pelicans proved challenging, as it moved quickly across the frame. For fast-moving action like this, Super Steady came in handy.

Even as the phone moved sharply from side to side to follow the pelican, Super Steady with Horizontal Lock kept the footage level.

Galaxy Z Fold8’s expansive 4:3 main display makes it easy to review clips, edit them to the desired aspect ratio, and share them with friends. From shooting to viewing and editing, the creative process flows seamlessly on one device.

Galaxy Z Flip8: Freedom From Every Shot

Galaxy Z Flip8 brings more fun and flexibility to travel photography. With Flex Mode, users can position the phone for hands-free shots from multiple angles — without help from others.

Galaxy Z Flip8, the thinnest and lightest Galaxy Z Flip yet, fits comfortably in one hand. FlexWindow on the cover screen provides a real-time preview, making it easier to frame selfies.

Equipped with a 50MP wide-angle camera and AI-powered ProVisual Engine, Galaxy Z Flip8 captures high-quality selfies in fine detail, down to individual strands of hair.

The journey ended aboard one of London’s iconic double-decker buses. Folded halfway, Galaxy Z Flip8’s Camcorder Grip made the device comfortable to hold like a camcorder while recording on the move.

Zoom Rocker with Camcorder Grip provides precise control over zoom speed for smooth, natural zoom-ins.

Exploring London with the latest Galaxy Z series revealed new ways to see — and remember — the city through each device.

With Galaxy cameras, Samsung will continue to help users capture the moments that matter and preserve those memories for years to come.

Performed by pianist Yekwon Sunwoo, Frédéric Chopin’s “Nocturne in E-flat Major, Op. 9, No. 2” adds a lyrical dimension to everyday life. Sunwoo became the first Korean to win the Van Cliburn International Piano Competition in 2017 and holds the record for the most international competition wins by a Korean pianist. More than 190 years after Chopin composed the piece, Sunwoo offers a fresh interpretation that can now be heard on the latest Galaxy devices.

Chopin’s Nocturne for One UI 9

Samsung’s choice of Chopin’s “Nocturne in E-flat Major, Op. 9, No. 2” as a new ringtone carries special significance. To celebrate the release of One UI 9, Samsung selected the piece from Chopin’s Op. 9 — a fitting nod to the shared number. Long cherished worldwide for its serene melody and delicate emotional expression, the nocturne lends itself naturally to alarms that start the day and ringtones that signal incoming calls.

The new nocturne ringtone debuts with One UI 9 on Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8.

Capturing Chopin for Galaxy

The recording took place at Samsung Galaxy Sound Studios, located at Samsung Seoul R&D Campus — the very space where Galaxy’s sound identity is shaped.

Byeong Joon Hwang and Young Jae Jang of Sound Mirror Korea — who have collaborated with Samsung on several projects — oversaw the recording and mixing, carefully preserving the nuances of the performance. Master piano technician Hyungu Kang refined the instrument’s tone, ensuring clarity and precision in every note.

“The warm piano tone and the acoustics of the studio made it an ideal setting for performing the nocturne,” said Sunwoo. “It was meaningful to bring the comfort and timeless emotion of classical music to Galaxy devices used by people around the world.”

A Classical Touch to Everyday Life

More than a simple alert, the new ringtone carries the lingering emotion of classical music into the devices people turn to throughout the day. This connection reflects Galaxy’s philosophy of delivering sound experiences that extend beyond the device itself.

“The nocturne evokes the stillness of the night, and we wanted its gentle resonance to weave naturally into the rhythms of the day,” said Myoung Woo Nam, Principal Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics. “We hope that encountering classical music in everyday life will create special moments for users.”

Samsung will continue to apply a consistent sound philosophy across its products to enhance the user experience and further expand Galaxy’s distinctive sound identity.

Samsung Electronics today announced its participation at Gamescom 2026, taking place at Koelnmesse in Cologne, Germany, from Aug. 26-30. There, the company will showcase its full-stack gaming vision that seamlessly connects various gaming platforms.

As the world’s largest gaming event, Gamescom features approximately 1,500 software, hardware and game content companies. The event attracted 360,000 visitors last year and this year, it is convening under the theme, “Games Spark Excitement for the Future.”

Under the slogan “#PlaySamsung,” Samsung will showcase a range of products packed with innovative features and offer visitors the chance to experience innovative gaming across mobile, PC and console platforms. At the company’s exhibition booth, visitors can experience games across a variety of platforms through its key new products: Odyssey G8, the world’s first 6K gaming monitor; 9100 PRO, a high-performance SSD built for next-generation gaming; and Galaxy Z Fold8 Ultra, the flagship mobile device that takes mobile gaming to the next level.

Notably, the Odyssey G8, launched in May 2026, provides an optimal gaming experience with its Dual Mode to effortlessly toggle between an ultra-high resolution 6K mode at 165 Hz and an ultra-fast 3K mode at 330 Hz, depending on the game genre. The monitor is G-SYNC Compatible and supports AMD FreeSync Premium, eliminating screen distortion and stuttering even in graphically demanding games, allowing users to experience enhanced picture quality and immersive gameplay.

Throughout the event, the company’s booth will offer a diverse lineup, including matches featuring popular game titles such as the Sonic series, as well as a cosplay runway themed around Samsung’s product experiences. Visitors also can experience Pearl Abyss’s open-world action-adventure game Crimson Desert on the Odyssey G8’s 6K display with HDR10+ GAMING features.

On Aug. 27-28, Samsung will host the World Finals of the #PlayGalaxy Cup, a global tournament league where players can experience the innovative gaming performance of Galaxy smartphones. This event will kick off with a three-player special match in PUBG Mobile between popular global video game influencers. Ten teams that advanced through five regional qualifiers in North America, Latin America, Europe, Southeast Asia and Southwest Asia will compete for the championship.

Strong early demand reflects growing excitement for Samsung’s latest Galaxy Z series, with pre-orders for the new lineup having increased by more than 30% compared with the previous generation. Graphite was the most popular color overall for Galaxy Z Fold8 Ultra and Galaxy Z Fold8, while Pink led pre-orders for Galaxy Z Flip8. Among Samsung.com pre-order customers aged 15 to 34, exclusive colors Green Shadow, Pistachio and Mint emerged as the top choices for Galaxy Z Fold8 Ultra, Fold8 and Flip8, respectively.

The New Galaxy Z Series: Three Distinct Foldable Experiences

Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy Z Fold8 introduces a fresh form factor built around the way people explore, discover and immerse themselves in their favorite content. Its display ratios are designed to move naturally with users throughout the day – from quick interactions like messaging, browsing and short-form video on the wider cover screen to more immersive viewing, reading and gaming on the 4:3 main display. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one workspace to collect, organize and develop their ideas. At just 201 g, it is Samsung’s lightest Galaxy Z Fold yet, while Samsung’s new Flex Titanium technology helps support a slimmer display structure with lasting durability and reduced crease visibility over time.

Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, combining a larger workspace with an upgraded camera system and performance built for demanding creative workflows. Its expansive 8-inch main display opens up more room for multitasking, while Now Nudge¹ helps users move from conversation to action by suggesting relevant next steps across supported apps.

The 200 MP main camera now supports High Dynamic Range (HDR) in 200 MP mode for richer detail, color and clarity. A new 50 MP ultra-wide camera adds greater flexibility for wider scenes and macro shots, helping users capture more from one device. Across Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, Dual Recording captures both the action and the user’s reaction, while My FanCam² automatically tracks and reframes a selected subject.

Galaxy Z Fold8 Ultra also features a 5,000 mAh battery,³ 45 W fast charging and an expanded graphite cooling structure – all in Galaxy’s slimmest Z Fold design yet, measuring just 4.1 mm when unfolded and weighing 215 g.

Galaxy Z Flip8, Samsung’s sleekest Flip ever released, is built for expression and quick interaction on the go. Its reimagined FlexWindow brings apps, insights, actions and assistance directly to the cover screen. Now Brief⁴ surfaces personalized information based on users’ schedules, routines and interests. Users can also access Gemini from the FlexWindow through side-key activation or natural voice requests, making it easier to complete connected actions on the go. Galaxy Z Flip8 further enhances Samsung’s signature Flip camera experience with a 50 MP camera, ProVisual Engine and FlexCam experiences that make it easier to capture, preview and share polished photos and videos from flexible angles.

Galaxy Watch Ultra2 and Galaxy Watch9: Effortless Health Management From the Wrist

Galaxy Watch Ultra2 and Galaxy Watch9 extend the Galaxy experience to the wrist, helping users turn daily health data into more meaningful, actionable guidance through effortless everyday wear. Both devices are powered by the Snapdragon Wear® Elite Platform and are designed to support continuous health tracking with improved performance, comfort and battery life.

Galaxy Watch Ultra2 is built for outdoor adventures and high-performance users who need long-lasting endurance, reliable durability and precise tracking. Available in a 47 mm size, it features an 800 mAh battery,⁵ a display with up to 5,000 nits of brightness, shock-resistant titanium casing and dedicated tracking modes for outdoor sports, including Trail Run.⁶ It is also rated IP69K and 10 ATM and certified to EN 13319.⁷

Galaxy Watch9 is designed as an everyday health companion for wellness-conscious users who want to build healthier habits through continuous activity and sleep tracking. Available in 40 mm and 44 mm sizes, Galaxy Watch9 features a lightweight aluminum casing, a comfortable design for 24/7 wear, a display with up to 3,000 nits of brightness and health features such as Vitals,⁸ Heart Health Score,⁹ Daily Cardio Load,¹⁰ Fitness Index¹¹ and Hearing.

Together with the new Galaxy Z series, Galaxy Watch Ultra2 and Galaxy Watch9 expand Samsung’s AI ecosystem, bringing connected companion experiences across phone and wrist.

Availability

Starting August 7, Galaxy Z Fold8 Ultra, Fold8 and Flip8 will be available through carriers, retailers, Samsung.com and Samsung Experience Stores in 106 markets worldwide.

Customers purchasing a new Galaxy Z series device will receive a six-month trial of Google AI Pro, including 5 TB of cloud storage, valued at US$119.94. With expanded access to Google’s AI models, users can enhance productivity and creativity on their foldable devices.¹²

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current device and wirelessly transfer data without downloading an additional app. Smart Switch can also transfer more types of data, including passwords and passkeys, call history, accessibility settings and eSIM information, helping reduce the time needed to set up a new device. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.¹³

Galaxy Watch Ultra2 and Galaxy Watch9 will also be available through carriers, retailers, Samsung.com and Samsung Experience Stores in 106 markets worldwide starting Aug. 7.

Galaxy Z Fold8 Ultra, Fold8, and Flip8 are available in a range of colors, including Violet Shadow, Lavender and Pink, respectively — with additional options available exclusively on Samsung.com. Galaxy Watch Ultra2 is available in 47 mm, while Watch9 is offered in 40 mm and 44 mm. Color, size, connectivity option, model and availability may vary by market, carrier, or retailer.

Galaxy Watch Ultra2 and Galaxy Watch9 users can access exclusive subscription trial benefits, including a 60-day Strava trial valued at US$23.98 and a two-month iFIT trial valued at US$19.98.¹⁴ Together, these benefits help users track workouts from the wrist and extend their fitness experiences through partner apps. Terms, eligibility and availability may vary by market.

To give users peace of mind after upgrading, Samsung Care+ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad. With One UI 9, the new Warranty and care section in Settings also gives users a clear view of their enrollment status, coverage details and warranty expiration in one place, with options to run self-diagnostics and access repair support. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost.¹⁵

For more information about Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch Ultra2 and Galaxy Watch9, please visit Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

1. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps such as Google Messages, Google Chat. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
2. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
3. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra. ︎
4. Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. ︎
5. Typical value tested under third party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Typical capacity is 800 mAh (35 % increase compared to previous Galaxy Watch Ultra). Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
6. Trail running is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra 2. ︎
7. Galaxy Watch Ultra2 has a water resistance rating of 100 meters according to the ISO22810 standard. The test was conducted in 5 % salt water and 4 ppm chlorine water. Galaxy Watch Ultra2 is also water resistant with an IPX8 rating based on the lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes and an IPX9K rating based on the lab test conditions for water resistance against powerful water jets. Galaxy Watch Ultra2 has obtained EN13319, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain condition. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use. Refer to the user manual for further information, including care/use instructions. Galaxy Watch Ultra2 is dust resistant with an IP6X rating based on the lab test conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust resistance may vary by actual usage conditions. ︎
8. Vitals is for wellness only, not for the diagnosis or treatment of any medical condition. If you’re concerned about your health, be sure to see a medical professional. Vitals requires sleep data of at least 7 nights, Vitals available on Android phones (Android 10 or above) and requires the Samsung Health app(v.7.00 or above). Samsung account login required. To use Vitals, it is necessary to wear a Galaxy Watch or Galaxy Ring while sleeping. ︎
9. Available on upcoming Galaxy Watch with One UI 9. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including awake and asleep). The Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. ︎
10. Daily Cardio Load is available on Android phones (Android 11 or above), and requires the Samsung Health app (v7.0 or above) and One UI Watch 9.0 or above. Samsung account login required. Service only available on Galaxy Watch7 or above. To use the feature, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress. ︎
11. Fitness Index is available on Android phones (Android 11 or later), and requires the Samsung Health app (version 7.0 or later) and One UI Watch 9.0 or above. Samsung account login is required. This service is only available on Galaxy Watch7 or above. To use the features, BIA and VO2Max each need to be measured at least once, along with 2 days of activity records and step count data. ︎
12. The stated US$119.94 value is based on the U.S. monthly subscription price of US$19.99 for six months. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to the terms for Google One, AI Credits and offers. Offer ends August 1, 2027 at 11:59 p.m. PT. Available only to users aged 18 or older. Unless canceled earlier, Google One will charge US$19.99 per month after the trial ends. Cancel anytime. Return of the purchased device may result in cancellation of the subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial. ︎
13. Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support. ︎
14. Free trial offers are available to eligible users only and may require registration of a valid payment method. After the 60-day Strava trial period, the Strava subscription will automatically renew at the applicable subscription price unless canceled at least 24 hours before the renewal date. Users can check the renewal date and price and manage or cancel their subscription through the Strava subscription settings or the platform used to activate the subscription. For iFIT, renewal, pricing, payment and cancellation terms may vary by market and subscription platform and will be presented to users at the time of enrollment. Terms, eligibility, benefits and availability may vary by market and partner. Please review the applicable partner terms before activating an offer. ︎
15. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎

From foldables to smartwatches, Samsung’s latest Galaxy devices take different forms but share the same design philosophy — comfort.

Samsung Newsroom spoke with Hubert Lee, Executive Vice President and Head of the Design Team, Mobile eXperience (MX) Business at Samsung Electronics, to hear how this approach shaped the new lineup.

Q. What were the key design considerations for this year’s Galaxy foldable lineup?

Today’s Galaxy devices are faster and more powerful than ever. We considered how we could go one step further to deliver a more natural and comfortable experience.

Slimness and lightness are essential to creating a comfortable user experience, since they influence how naturally a device opens, how comfortable it feels in the hand and how easily it fits into everyday life. That is why we consider not only the product itself, but also every moment of the user experience it creates.

From an aesthetic perspective, we applied the concept of “Emotive Geometry.” This design approach brings human warmth to Galaxy’s simple, refined forms, creating a balanced design that goes beyond powerful performance to connect with users on an emotional level.

Q. What drove the expansion of the Galaxy Z series portfolio?

Across seven generations of foldable innovation, we’ve gained a deeper understanding of how people use their devices. As user expectations for foldables have become more diverse, we have also recognized that no single foldable can meet every need – One size does not fit all.

Some users prioritize productivity and multitasking, while others value portability. Based on these insights, we expanded the Galaxy Z series lineup so each device could better serve different priorities.

Q. Galaxy Z Fold8 Ultra is the slimmest Galaxy Z Fold yet. What shaped its exceptionally slim design?

The design concept behind the newest Galaxy Z series is “Emotive Slim” — an approach that focuses not only on reducing thickness, but also on how slim it looks and feels in everyday use.

We applied a gentle slope to the frame to make the foldable easier to open and created a more curved outer silhouette for a softer, more comfortable grip. We also minimized the flat side profile to create a visually slimmer appearance.

Q. Why was a passport chosen as the design inspiration for the new Galaxy Z Fold8?

The classic passport is designed to be easy to carry, hold with one hand and read at a glance. Those same ergonomic principles shaped Galaxy Z Fold8, extending our focus on comfort throughout the device’s overall layout.

When folded, it features a 16:10 aspect ratio optimized for one-handed use. Unfolded, it becomes a more immersive 4:3 display with balanced symmetry.

Q. How were these colors chosen for the new Galaxy Z series?

Each color was chosen to reflect the lifestyle of the people each device is designed for. Violet Shadow gives Galaxy Z Fold8 Ultra a chic, sophisticated look, while Lavender brings freshness and softness to Galaxy Z Fold8. Pink adds vibrant, playful energy to Galaxy Z Flip8. Cream and Graphite round out the palette with timeless versatility.

Q. How did Samsung refine the design of Galaxy Watch Ultra2 and Galaxy Watch9?

If a smartphone lives in the hand, a smartwatch delivers its greatest value when it’s comfortable enough to wear every day. That’s why our approach to the new Galaxy Watch series focused on refinement rather than reinvention, preserving our core design while enhancing the details that matter most.

At the center of Galaxy Watch is the cushion design. More than a shape, it defines the watch’s identity by balancing presence with softness and precision with comfort. For Galaxy Watch Ultra2, we brought the screen, bezel and cushion body into a seamless form, creating a cleaner profile and a more premium look. We also carefully refined the spacing and tactile separation between the buttons, making each one easier to distinguish by touch and enabling precise control without looking at the screen.

Q. How have the bands on Galaxy Watch Ultra2 and Galaxy Watch9 changed?

Bands play a critical role in wearability. For this generation, we made them lighter, thinner and more breathable with a new air pocket structure.

Because every wrist is different, we used computational design to validate comfort and fit using more than one hundred million real-user wrist data and ten thousand of simulations. We refined the balance between the watch body and band for greater stability on the wrist, while expanded band options give users more ways to express their personal style.

Q. What design philosophy ties this year’s Galaxy devices together?

In an era shaped by AI-driven change, human-centered values are more important than ever. Design shouldn’t only be seen — it should also be felt. For design to feel truly human, it must begin with a deep understanding of how people live, work and interact with technology every day. That belief has guided our approach to designing foldables and smartwatches.

Samsung Electronics’ new Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 expand everyday experiences even further. Combining agentic AI with the versatility of the foldable form factor, the new Galaxy Z series offers a more immersive and intuitive experience.

Samsung Newsroom explores how the new Galaxy Z series transforms everyday experiences through the four videos below.

Agentic AI: Intelligence for Every Moment  

All-New Form Factor: Optimized for Immersion

AI-Powered Camera: Effortless Shooting and Editing

FlexCam: Folded and Ready

Across seven generations, Samsung has helped define the foldable category through advances in display technology, hinge engineering and materials innovation — all driven by a deep understanding of how people use their devices.

To hear how those insights guided the engineering behind Samsung’s latest foldables, Samsung Newsroom sat down with Sunghoon Moon, Executive Vice President and Senior Executive of Mobile R&D Office – Hardware, Mobile eXperience (MX) Business at Samsung Electronics.

Q. How have seven generations of user insights shaped Samsung’s approach to the latest Galaxy Z series?

From the beginning, we saw foldables as an opportunity to redefine how people interact with their smartphones — not simply as a new form factor. Through seven generations, we’ve learned how people open, carry, unfold and rely on their devices. Those insights have shaped our engineering priorities and guided each new generation of the Galaxy Z series.

Over time, three priorities became clear: larger, more immersive displays; thinner and lighter devices without compromising durability; and ultra performance while preserving the unique advantages of the foldable form factor. Delivering all three became the defining engineering challenge behind the latest Galaxy Z series.

Q. Samsung describes foldable innovation as engineering one connected system. What does that mean in practice?

With foldables, every component is interconnected. Making a device thinner, for example, means redesigning the display, hinge, battery, thermal system and internal architecture together. Rather than optimizing individual parts separately, we engineer the entire device as one connected system. This end-to-end engineering philosophy extends from materials and component design to manufacturing, validation and the final product experience — allowing engineering advancements to become improvements people experience every day.

Q. The new Galaxy Z series introduces Flex Titanium technology. What engineering challenges did it solve?

Our goal was to make foldables thinner and lighter without compromising durability or the viewing experience. That required us to rework the display support structure protecting the ultra-thin OLED panel while preserving the flexibility needed for repeated folding.

Used in demanding industries such as aerospace, titanium offered the strength and resistance against permanent deformation essential for a foldable display. But selecting the material was only the beginning. The real challenge was developing the processing, structural design and manufacturing expertise needed to make titanium suitable for repeated folding.

Flex Titanium combines two titanium-based elements. The titanium plate beneath the display serves as the primary structural support, helping absorb pressure and impacts from both the front and rear of the device. A precision-engineered lattice structure — created through a hybrid manufacturing process — allows the plate to remain flexible while maintaining structural strength. Beneath the display panel, the titanium-alloy film provides the strength, flexibility and elastic recovery needed to support repeated everyday folding, even at a thickness of just tens of micrometers — roughly one-third the thickness of a human hair.

Together, these innovations strengthened the display support structure while reducing display module thickness by 10%, creating additional space for the battery, thermal system and camera. For users, that translates into a thinner, lighter device with a flatter display and reduced crease visibility.

Q. How did Samsung reinvent the battery system for the latest Galaxy Z series?

Users expect longer battery life, faster charging and a thinner foldable — without compromising safety, stability or long-term reliability. Meeting those expectations required reengineering the battery system, not simply increasing battery capacity.

We introduced a silicon-carbon anode to improve energy density, but the innovation extends beyond the anode. Because silicon-carbon materials are more reactive, maintaining long-term stability under high-voltage conditions meant optimizing the entire battery system. Improvements to the display structure also created additional internal space, allowing us to redesign the battery system while preserving a slimmer form factor. As a result, Galaxy Z Fold8 Ultra features a 5,000 mAh battery.

The same philosophy shaped charging. Rather than applying a single solution across the lineup, we developed charging architectures tailored to each foldable form factor. Galaxy Z Fold8 Ultra and Galaxy Z Fold8 use a dual-path charging architecture that helps distribute power more efficiently across the battery system, enabling faster, more stable and reliable charging while improving heat management. This supports 45 W fast charging, enabling Galaxy Z Fold8 Ultra to reach a 67% charge in 30 minutes. For Galaxy Z Flip8, the charging architecture was separately optimized for the unique spatial and thermal requirements of its compact form factor.

Q. To ensure foldables can withstand years of everyday use, how does Samsung validate durability before bringing a device to market?

For us, durability isn’t just about design — it must be proven through testing. We validated the complete foldable system under conditions that reflect how people use their devices. The latest Galaxy Z series was subjected to more than 100 reliability validation tests covering real-world conditions including drops, repeated folding, pressure, moisture and debris. Our goal was to understand how the complete device performs in everyday use, identify potential issues before they reach customers and build foldables people can trust.

Q. Looking back at the entire development process, how would you describe Samsung’s approach behind the Galaxy Z series?

Everything starts with the user. Over seven generations, we’ve transformed user insights into innovations in materials, components and the overall device experience. That philosophy continues to guide the Galaxy Z series — delivering foldables that are thinner, more durable, more capable and more intuitive year after year.

Samsung Newsroom got an early look at the new devices during Galaxy Unpacked July 2026 — from Galaxy Z Fold8 Ultra, the first Ultra model in the Galaxy foldable portfolio, to Galaxy Z Fold8 with its all-new form factor and Galaxy Z Flip8 with more intuitive AI on FlexWindow.

Galaxy Z Fold8 Ultra: The Ultra Experience on a Foldable Display

Within the Galaxy lineup, the “Ultra” name represents Samsung’s highest level of performance and user experience. As the first Ultra model in the Galaxy Z series, Galaxy Z Fold8 Ultra pairs ultra-level performance with an expansive foldable display to elevate productivity through AI-powered multitasking.

The first thing that stands out is how thin the device is. Unfolding it reveals a spacious 8-inch main display. Measuring 4.1 millimeters thick when unfolded and weighing only 215 grams, Galaxy Z Fold8 Ultra is the thinnest Galaxy Z Fold yet — making it comfortable to carry and use throughout the day.

The display has also been refined to deliver smoother, more comfortable folding. The folding magnets, hinge mechanism and display tension have been precisely optimized, while refinements to the edge design make the device easier to unfold. Samsung’s proprietary Flex Titanium technology helps minimize the display crease while enhancing durability.

The expansive display also unlocks enhanced AI experiences.

Gemini Notebook streamlines the process of organizing meeting materials and notes. Users can upload a PDF of meeting minutes or an audio recording of a presentation to generate a summary of the key points, then transform the same source material into a variety of formats — including AI-generated videos, presentation slides, podcasts and quizzes.

Galaxy Z Fold8 Ultra truly shines in AI-powered multitasking. Agentic AI anticipates when multitasking is needed, using Now Nudge to open Multi Window at the right moment. For example, Now Nudge can suggest adding dinner plans from a messaging app to the calendar and open the Calendar app in Multi Window.

Qualcomm Snapdragon® 8 Elite Gen 5 for Galaxy and a 5,000mAh battery support Galaxy AI experiences and seamless multitasking on the expansive display.

Galaxy Z Fold8: A Foldable, Reimagined

Redesigned with an all-new form factor, Galaxy Z Fold8 introduces an aspect ratio optimized for a wide range of content.

Unfolding the device expands the display to a 4:3 aspect ratio, ideal for watching movies or playing games. Rotating the device switches to a 3:4 aspect ratio that feels more natural for reading e-books or browsing the web. The cover screen’s 10:16 aspect ratio also provides a familiar experience for browsing short-form content.

A 4,800mAh battery supports more than 26 hours of video playback. Weighing just 201 grams, Galaxy Z Fold8 is the lightest Galaxy Z Fold yet and remains comfortable to hold — even during extended viewing sessions.

Galaxy Z Fold8 goes beyond content consumption with tools for creating and editing.

Galaxy AI-powered My FanCam makes it easy to create videos focused on a specific person. After selecting a video in the Gallery app, users can launch My FanCam and choose the subject to follow. The video is then automatically reframed around the selected subject.

The device also delivers a more advanced agentic AI experience.

For example, if a user shares a photo of the Eiffel Tower with Gemini and asks it to book a nearby hotel, the AI agent finds accommodations that match the specified criteria — even while they continue using other apps. Afterward, they can simply review the recommendations and approve only the actions that require confirmation, saving time and effort.

Galaxy Z Flip8: More Without Unfolding

Galaxy Z Flip8 makes a strong first impression with its thin, lightweight design. Measuring 6.1 millimeters thick when unfolded and weighing only 180 grams, it offers excellent portability. A stronger frame and a more durable hinge made with a new high-strength material improve durability while maintaining the device’s slim profile.

One of Galaxy Z Flip8’s biggest upgrades is its more versatile FlexWindow. Users can check important information and access their favorite features without unfolding the device.

Another highlight is Galaxy AI’s Now Brief. From FlexWindow, users can instantly see the day’s weather, schedule and important notifications. Everyday information such as exchange rates and stock updates is organized into personalized cards, making it easy to stay on top of the day.

App functionality also extends to FlexWindow. Without unfolding the device, users can browse photos in the Gallery app, chat with friends through messaging apps and quickly complete tasks. More than a hub for notifications and widgets, FlexWindow has evolved into a gateway to more of what Galaxy has to offer.

The camera experience has also been refined to better complement the Galaxy Z Flip form factor. Camcorder Grip — exclusive to the Galaxy Z Flip series — enables stable one-handed recording, while Super Steady’s horizontal lock helps keep footage smooth and level, even on the move.

Dual Recording captures both the creator and the subject in the same video, perfect for vlogs and social media challenges. Opening the Camera app displays the creator’s view at the top of the screen and the subject’s view below, allowing both perspectives to be recorded simultaneously. A live preview is also available on the cover screen, so both can see the shot while filming.

From AI-powered productivity on a large display to optimized content viewing and everyday convenience without unfolding, the eighth-generation Galaxy Z series expands the possibilities of foldables. Designed to suit a wide range of needs, the latest Galaxy foldables offer users more ways to choose the mobile experience that suits them.

The lineup also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go. Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI has been optimized for each of these form factors. Across the lineup, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Z Fold8 and Fold8 Ultra, while Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence, Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.

“As AI becomes more agentic, mobile devices will become the most personal entry point to experiences that understand and adapt to each user,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “By setting a new standard for foldables, we are once again advancing the premium mobile experience and opening the next era of intelligence to more people.”

The All-New Galaxy Z Fold8: A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201 g,¹ Fold8 is Samsung’s lightest Galaxy Z Fold yet.² Despite its lightweight design, it combines the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ with a larger 4,800 mAh battery,⁴ delivering smooth, responsive performance and lasting power so users can stay immersed longer.

• When folded, the 10:16 cover screen⁵ feels familiar and comfortable for the short moments people return to most often, such as messaging, social updates, browsing and short-form video.
• When unfolded, the 4:3 main display⁶ creates a larger canvas that helps users lose themselves in games and films.
• When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content without carrying another device.
• Together, these display ratios are designed around the way people naturally consume content, helping Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered From the Inside Out

Across the new Galaxy Z series, Samsung’s display engineering expertise serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater durability and more seamless viewing.

• Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural.⁷
• With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the main screen stays vivid and easy to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Fold8 makes everyday photography and video feel easier to capture, edit and share.

• Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions.⁸
• Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.
• My FanCam⁹ automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.

Galaxy Z Fold8 Ultra: The Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display¹⁰ opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day. All of this comes in Galaxy’s slimmest Z Fold design yet — measuring just 4.1 mm when unfolded and weighing 215 g,¹¹ it pushes the standard for productivity on the go.

Professional-Grade Creativity With an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

• The 200 MP main camera system captures rich, detailed photos with greater clarity, and is now enhanced with High Dynamic Range (HDR) capability in 200 MP mode for more true-to-life images.¹²
• A new 50 MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots, giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.
• Improved Nightography¹³ helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.
• For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic color and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

• With Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy¹⁴ at its core, Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.

A larger 5,000 mAh battery¹⁵ helps users stay productive for longer,¹⁶ supporting a full day of work, creation and entertainment in a slimmer foldable design.

• Fold8 Ultra introduces a new dual-path charging architecture with 45W fast charging, helping distribute power more efficiently across the battery system for faster, more stable and reliable charging throughout the day.
• Fold8 Ultra uses an expanded graphite cooling structure engineered for improved thermal conductivity, helping dissipate heat more effectively to keep the device responsive during demanding tasks.

Galaxy Z Flip8: The Sleekest, Most Expressive AI-Native Flip Experience

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. Weighing just 180 g¹⁷ and with a thickness of only 6.1 mm, Samsung’s slimmest and lightest Flip¹⁸ brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments when users need them most.

• The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.
• Now Brief¹⁹ on the FlexWindow home screen brings timely insights and next steps, helping users move from glanceable information to action at the right moment.
• Flip8 also makes automation²⁰ through Gemini Intelligence easier to access from the FlexWindow,²¹ allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Flip8 helps users create, check and share polished moments without setting up extra equipment.

• A 50 MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail.²²
• Flex Mode makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold when capturing dynamic shots on the move.
• Super Steady — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.
• FlipShot lets users personalize the FlexWindow and capture more expressive mirror selfies, while Mirror view gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimized for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimized for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.

• Now Brief helps users stay informed with personalized insights tailored to their routines, interests and daily needs through expanded scenarios, customizable briefing cards and personalized recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.
• Now Nudge²³ helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. App automation can now work across more than 40 supported apps and services, with capabilities ranging from looking up tickets to finding a nearby restaurant and making a reservation. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organize and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.
• AI experiences become more connected and contextual when the new Galaxy Z series is connected with Galaxy Watch Ultra2, Galaxy Watch9 and even the upcoming intelligent eyewear. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalized support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the lineup, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalization and user-controlled cloud processing, as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix. For on-device AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To protect PDE, Knox Enhanced Encrypted Protection (KEEP) creates encrypted, app-specific storage environments, while Knox Vault adds a tamper-resistant physical layer for sensitive information.²⁴ These system-level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9 also introduces a new AI Assistant Activity dashboard, giving users a centralized view of AI automations running on their behalf. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent²⁵ for additional context and settings. The new Galaxy Z series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements help users take a more active role in managing personal data and AI activities, with transparency, clearer choices and stronger protections at the core of their experience — helping ensure that more personal AI experiences remain grounded in trust.

Getting Started With the New Galaxy Z Series

Galaxy Z Fold8 Ultra, Fold8 and Flip8 are available for pre-order in select markets starting today.  All models are available in Graphite and Cream, with Violet Shadow exclusive to Galaxy Z Fold8 Ultra, Lavender to Galaxy Z Fold8 and Pink to Galaxy Z Flip8. Online-exclusive colors^{26 27} include Green Shadow for Galaxy Z Fold8 Ultra, Pistachio for Galaxy Z Fold8 and Mint for Galaxy Z Flip8.

The new Galaxy Z series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro,²⁸ including 5 TB of cloud storage — equivalent to $19.99 USD per month. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices.²⁹ With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including passwords and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop,³⁰ sharing files between iOS and Galaxy devices is now seamless in both directions.

To give users peace of mind after upgrading, Samsung Care+³¹ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, alongside warranty information, self-diagnostics, repair requests and remote support — all from one convenient place on the device.

For more information about the new Galaxy Z series, please visit: Samsung Global Newsroom or Samsung.com.

Specifications

1. Weight may vary by country or region. ︎
2. Compared to previous Galaxy Z Fold models. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660 mAh for Galaxy Z Fold8. ︎
5. Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values. ︎
6. Aspect ratios shown are approximate, based on representative model values. ︎
7. Compared to previous Galaxy Z Fold models. ︎
8. Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
9. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
10. Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
11. Weight may vary by country or region. ︎
12. Compared to previous Galaxy Z Fold models. ︎
13. Compared to previous Galaxy Z Fold models ︎
14. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
15. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra. ︎
16. Based on Samsung internal lab test conditions with the pre-release version of a given model connected to earphones via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors. ︎
17. Weight may vary by country or region. ︎
18. Compared to previous Galaxy Z Flip models. ︎
19. Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed. ︎
20. Automation feature is available in the U.S and Korea, and supports English (U.S) and Korean. Supported languages and regions will be expanded further within this year. Availability may vary by country, region and language. ︎
21. Compared to previous Galaxy Z Flip models. ︎
22. Results may vary depending on light conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. AI Bokeh effect is available only in Portrait mode. AI Bokeh photos are currently available at 12 MP resolution. ︎
23. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
24. Personal Data Engine (PDE) functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. PDE recognizes select languages and certain accents/dialects, including but not limited to Arabic, Chinese (Simplified), Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. PDE currently analyzes Samsung native applications and supported app notifications. KEEP is available on Galaxy smartphones and tablets with One UI 8 or later. ︎
25. AI Assistant Activity provides visibility into eligible agent activities. Availability of agents and activities may vary by market, model and OS version. ︎
26. Exclusively available on Samsung.com. ︎
27. Color availability may vary depending on country or carrier. ︎
28. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial. ︎
29. Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support. ︎
30. The Quick Share feature between Galaxy devices is available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above and Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices. ︎
31. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎