At the heart of this vision is Android XR, a powerful platform optimized with AI embedded right from the start. Co-developed with Google and Qualcomm, Android XR is designed to scale across form factors, bringing AI to the center of immersive, everyday experiences.

Project Moohan is the groundbreaking first product built for the open and scalable Android XR platform, and it seamlessly blends everyday utility with immersive new experiences. This is where the true potential of XR comes alive, unlocking a whole new dimension of possibilities.

Get ready for a new benchmark in XR. The event will be streamed on Samsung Newsroom and Samsung’s YouTube channel on October 21, 10 p.m. ET.

As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation — where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On July 9, Samsung Electronics will host Unpacked in Brooklyn, New York — a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. ET, 3 p.m. BST, and 4 p.m. CET.

Stay tuned and make sure to visit news.samsung.com/global for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Over the last decade, smartphones have undergone a remarkable transformation — becoming more powerful and intelligent than ever before. As the advent of mobile AI has raised the bar for what these devices can achieve, so have our expectations for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone — but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, the Galaxy S25 Edge embodies the ultimate camera experience — and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, the Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognize what matters to create new memories.

Join us online on May 13 at 9 a.m. KST as we introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

Join us on September 1 for Galaxy Z Fold2: Unpacked Part 2 to explore in depth the groundbreaking features of the Galaxy Z Fold2 Event will be available at Samsung.com and news.samsung.com at 10 a.m. ET.

Visit Samsung Newsroom for regular updates ahead of the event as well as the latest device information and multimedia resources.

On August 30 at Berlin’s Tempodrom arena, Samsung Electronics will hold its IFA 2017 press conference to offer a sneak peek at its latest innovations, designed to cater to your new normal.

The invite-only event will showcase products designed to seamlessly integrate into everyday life and streamline more facets of our evolving, increasingly connected lifestyles.

The press conference will begin at 6 p.m. (CEST). Those who will not be present for the big event will still be able to take a front-row seat by tuning in to the official livestream on Samsung Newsroom, where you’ll also find breaking news, articles and multimedia content from IFA 2017.

Date: February 28 (Tues) 08:45AM CET (Doors open at 08:20)

Venue: Conference Room 2 of the Media Village (CC4)

Samsung Electronics will kick off its IFA 2016 events with a major press conference demonstrating how it is redefining consumer experiences with its innovative technologies and products. For those who will not be able to attend IFA 2016 in Berlin, Germany, Samsung Newsroom is providing a livestream of the press conference, which is scheduled to begin at 11 AM Berlin time, September 1st. Please stay tuned and enjoy the livestream on Samsung Newsroom.

Samsung Newsroom will also provide breaking news, on-site articles and multimedia content from IFA 2016.

For the latest news, photos and videos related to this event, please subscribe to our newsletter by clicking here.

2012 Unpacked Invitation and Galaxy S3

In 2012, people were asked to “come and meet the next Galaxy” with an invitation that featured shiny splashes of color in organic, natural shapes. When the Galaxy S3 made its debut in London, it too featured rich colors and a natural design form.

2013 Unpacked Invitation Episode 2 and Galaxy Note 3

For Unpacked Episode 2 in 2013, the big clue was the white stitching around the invitation. That event launched the Galaxy Note 3, notable for its textured back cover, which featured delicate stitching around the outside.

2014 Unpacked Invitation and Galaxy S5

The invitation for the Unpacked in February 2014 showed nine colorful icons and plenty of number 5s. Those icons matched the style of the new UX and the redesigned icons used for the new Galaxy S5.

2014 Unpacked Episode 2 Invitation and Galaxy Note 4

Later that year came Unpacked Episode 2, and this time the invitation showed a sketch of a semi-circle, with several icons laid out around the arc. That drawing turned out to be a reference to Air Command, a useful new interface that debuted with the Galaxy Note 4. With Air Command, ejecting the S Pen from its holder automatically brought up such S Pen related apps as Action Memo, Screen Write, Image Clip and Smart Select.

2015 Unpacked Invitation and Galaxy S6 edge

Last year, the Unpacked invitation in Barcelona simply asked “What’s Next”—but with an elegant and suggestive curve cutting across the page. That turned out to be the introduction of the Galaxy S6 edge, which featured a dual curved screen.

2015 Unpacked venue and Gear S2

Then in September 2015 came the debut of the Gear S2, Samsung’s stylish new smartwatch. The big surprise this time was the Gear S2’s unique UX, centered around a rotating bezel. To reflect that major change in design, the shape of the entire showcase was made circular.

2016 Unpacked Invitation

Now, Samsung is promising an Unpacked event that can “rethink what a phone can do.” In addition to the invitation, Samsung introduced a new video, “Samsung Galaxy Unpacked 2016 – #TheNextGalaxy”, featuring someone wearing a Gear VR, using virtual reality to open a mysterious black box. All we know is the tagline from the short video: “#TheNextGalaxy.” Are you ready to enjoy the next Galaxy and Unpacked event on February 21?

Organized in different cities across the world, TDS has become a regular event aimed to assist local app and platform developers interested in contributing to the growth of the Tizen ecosystem. The upcoming TDS in Bengaluru will feature keynote addresses, as well as technical content for app developers, platform designers, independent software developers (ISV), OEMs, hardware vendors and software vendors.

TDS offers an excellent opportunity to learn from the core Tizen developers and understand the technology behind the Tizen platform, app development and porting, as well as monetization through the Tizen Store. Tizen events are the best way to interact with the companies and developers working within the Tizen ecosystem.

Please check back on Samsung Tomorrow for news and updates about Tizen Developer Summit 2015 Bengaluru.

• Date : March 1st (Sun) – Presentation begins at 18:30 (CET)

• Venue Address : CCIB(Centre de Convencions Internacional de Barcelona)

• ‘Unpacked’ to be live streamed on Youtube (http://www.youtube.com/SamsungMobile)and of course Samsung Tomorrow (http://global.SamsungTomorrow.com)