Sound Immersion and Real-Time Wellness With Galaxy Buds4 Pro and Galaxy Watch8

Dr. Julie Smith — a clinical psychologist, author and content creator — led a multi-sensory experience demonstrating how sound shapes mood, focus and emotional connection within the Galaxy ecosystem.

“The senses are more than tools for getting through everyday life — they are an abundant source of calm and clarity,” she said. During the Sound Immersion event we explored how gentle sensory input, combined with the latest cutting-edge technology, can help us feel more present in everyday life. Sound delivered through Galaxy Buds4 Pro, designed to create tailored, immersive sound experiences, can become a steady anchor for reset, balance and recovery.”

• Sound and Sight Session: Attendees took part in a meditation session focused on sight and sound, listening to immersive soundscapes through Galaxy Buds4 Pro’s rich Hi-Fi audio. As they slowly observed the Barcelona skyline and relaxed to the sounds of nature, they fully engaged their senses. The ergonomic blade design and deeper bass from a wider woofer supported relaxation and focus. Galaxy Watch8 tracked stress levels before and after the session to highlight the impact of visual and auditory stimulation on well-being.

• Sound, Touch and Smell Session: Inspired by Barcelona’s beaches, citrus notes from a stone diffuser and the aroma of herbal tea filled the air alongside seashells and sand. Participants used enhanced adaptive Active Noise Cancelling (ANC) on Galaxy Buds4 Pro to reduce distractions and deepen focus. Throughout the session, Galaxy Watch8 monitored heart rate to provide real-time feedback on their level of calm.

• Sound, Taste and Touch Session: Attendees savored antioxidant-rich Mediterranean cuisine while listening to calming music delivered through Galaxy Buds4 Pro focusing on the flavors, aromas and textures of each dish. Meanwhile, Galaxy Watch8’s Antioxidant Index measured skin carotenoids to provide insight into antioxidant levels.

“Stepping away from the bustle of MWC with the Galaxy ecosystem and seeing the changes in my body made me realize how technology can effectively support rest in everyday life,” said an influencer who attended the event. 

A Global Wellness Journey From New York to Barcelona

The Barcelona event marked the latest stop in Samsung’s global wellness initiative. Since debuting at Galaxy Unpacked in New York last year, the series has expanded to the Vredestein 20km de Paris and Galaxy Unpacked 2026 in San Francisco, where a California-themed sound immersion led by sleep scientist Dr. Vanessa Hill offered moments of calm amid the launch-day bustle.

By creating restorative pauses, the events illustrate how Galaxy innovations support well-being — even in crowded, noisy environments.

Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognize outstanding innovations in the mobile industry. The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honors, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.  

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customized chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026. “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognized as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: Samsungmobilepress.com and Samsung.com.

The test call was made on the Intel Xeon 6 SoC optimized for vRAN software capable of supporting intensive workloads, AI applications and services across 2G, 4G and 5G networks on a single high-performance server. This streamlined configuration paves the way for Vodafone to manage fewer systems and less hardware that perform on par or better than traditional RAN baseband solutions, while reducing costs, energy consumption and providing a more flexible foundation to introduce AI throughout its network. This milestone was achieved in tandem with ecosystem partners, Dell Technologies (server) and Wind River (cloud platform) and will be commercially deployed during 2026.

The announcement builds on the selection of Samsung as a key strategic partner for Vodafone’s deployment of Open RAN at scale across Europe. Together, the companies deployed their first Open RAN test site in Germany last year and have been extending the technology to additional commercial sites. Later this year, the Hanseatic city of Wismar in the federal state of Mecklenburg-Western Pomerania is set to become the first city in the Vodafone mobile network in Germany to be fully equipped with Open RAN. With network performance matching or exceeding that of traditional hardware-based solutions, Vodafone’s Open RAN deployment in Germany is on track to cover broader regions in the country in a phased approach, driven by the rapid integration of the latest processor advancements.

Samsung and Vodafone have continued to strengthen their network collaboration based on open architecture by integrating advanced processors and incorporating AI-powered automation into commercial networks. By fostering an open ecosystem, Open RAN accelerates the delivery of high-performance, energy-efficient connectivity while enabling Vodafone to rapidly introduce innovative services that seamlessly adapt to evolving customer demands.

“Vodafone is focused on delivering the best possible customer experience by building a future-ready network,” said Marco Zangani, Director of Network Strategy and Architecture, Vodafone. “The test conducted with Samsung, alongside our implementation of open network architecture, supports this strategy, enabling us to introduce new 5G-Advanced services while enhancing energy efficiency and streamlining operations through automation and AI from the cell site to the edge of the network and in the core.”

Samsung’s vRAN offers the flexibility to support the latest processing technologies as they come to market, ensuring operators remain ahead of the industry’s rapid innovation cycle. Operators can efficiently manage network resources and apply unused computing capacity to host and run AI and edge applications directly on their existing telco infrastructure, closer to where the data is generated and used. Such versatility enables seamless processing power management and enhances responsiveness, while also paving the way for next-generation customer experiences that range from emerging devices to more dynamic, latency-sensitive applications.

“This breakthrough with Vodafone shows how a software, cloud-native approach empowers networks to become more efficient, more adaptable and ready for what’s next,” said Everth Flores, Vice President and Head of Samsung Networks Europe. “By advancing toward more flexible networks, we are not only facilitating immediate AI adoption but also laying the essential groundwork for an AI-native, 6G-ready infrastructure. We are proud to continue our momentum with Vodafone, as we expand and modernize connectivity in markets across Europe.”

To efficiently manage software-driven networks at scale, Samsung and Vodafone are taking a more intelligent approach to automation, made possible by Samsung CognitiV Network Operations Suite (NOS). This AI-powered automation solution is the ideal fit for Vodafone’s large-scale Open RAN deployment and AI transformation across Europe, by enabling one-click network deployment and easier upgrades.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI-RAN and core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

1. ©Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries. ︎

Rakuten Mobile’s selection of Samsung is a testament to the company’s virtualized RAN (vRAN) and O-RAN leadership, honed through years of experience in global, large-scale commercial deployments. Samsung’s O-RAN compliant radios will be seamlessly integrated in Rakuten Mobile’s network, another demonstration of O-RAN’s reliability in a multi-vendor environment.

Samsung will provide a full suite of O-RAN compliant radios, including low-band (700MHz) and mid-band (1.7GHz) solutions, as well as Massive MIMO radios supporting the 3.8GHz band. The company’s compact and lightweight radios can be easily mounted on buildings and poles, enabling seamless installation and capacity enhancements in dense urban environments. Furthermore, Samsung’s advanced, energy-efficient Massive MIMO solutions will accelerate Rakuten Mobile’s network capacity, ensuring high-speed 5G connectivity and a more reliable mobile experience for its customers, even in high-traffic areas.

“Rakuten Mobile has made continuous efforts in delivering best-in-class mobile services to our customers through various endeavors such as expanding 5G coverage and optimizing network performance,” said Sharad Sriwastawa, co-CEO of Rakuten Mobile and President of Rakuten Symphony. “By working together with our leading Open RAN partner Samsung, we are looking forward to our continued collaboration in expanding Open RAN deployment globally, on top of adding momentum to accelerating 5G deployments in Japan.”

“Samsung is proud to join forces with Rakuten Mobile as we harness our collective capabilities to drive next-generation connectivity through industry-leading solutions,” said Angelo Jeongho Park, Executive Vice President and Head of Global Sales & Marketing, Networks Business at Samsung Electronics. “This underscores Samsung’s successful entry into a new customer partnership and further solidifies our Open RAN leadership. We expect to bolster our joint efforts with Rakuten Mobile to make greater strides on the global stage by embracing AI and openness.”

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI-RAN and core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

At Mobile World Congress (MWC) 2026 — the world’s largest mobile exhibition held from March 2 to 5 in Barcelona — Samsung Electronics showcased an expanded Galaxy ecosystem centered on the Galaxy S26 series, presenting a new vision of everyday life powered by Galaxy AI.

Samsung Newsroom visited the booth to explore the future of mobile AI.

Galaxy S26 Series: A Truly Agentic AI Experience

Spanning 1,745 square meters across nine zones, Samsung’s booth at Fira Gran Via drew crowds from day one as media and visitors gathered to see Galaxy AI in action.

At the entrance, the crystal installation “RE:Birth Crystals” by renowned artist Bahk Seon Ghi welcomed guests. Made from recycled quartz discarded during semiconductor manufacturing, the monument features shards of light converging around the Galaxy S26 series and radiating outward to other Galaxy devices — symbolizing the expanding Galaxy AI ecosystem.

The Galaxy S26 Series Experience Zone highlighted more intuitive Galaxy AI capabilities, supported by advanced hardware innovations.

Attendees were impressed by the Privacy Display, introduced for the first time on Galaxy S26 Ultra. Unlike conventional privacy screen protectors, the feature can be toggled on or off at any time and selectively applied to specific apps or notifications.

The camera also attracted attention for delivering high-quality results without professional equipment. Super Steady, a feature that reduces shake during video recording, now includes a horizontal lock option. Even during side-to-side movement or full 360-degree rotation, the frame remains level — enabling stable shots in dynamic situations.

Editing is now easier. With Photo Assist, users can add or modify elements using simple text prompts. Demonstrations of Galaxy AI’s intuitive, agentic capabilities drew enthusiastic reactions.

Galaxy Buds4 Series: Intelligent Immersive Sound

In the Galaxy Eco Zone, Samsung extended its mobile innovation beyond smartphones to the Galaxy Buds4 series.

Galaxy Buds4 Pro delivers 24-bit/96kHz audio — the highest level of Hi-Fi sound in the lineup to date. Featuring a two-way speaker system with an expanded woofer, the earbuds produce deep bass and clear highs for a balanced sound.

With Super Clear Call, users can communicate clearly even in noisy environments. Six microphones isolate the user’s voice and filter out background noise to ensure stable call quality.

In the Buds Lounge Zone, attendees learned how Galaxy AI analyzes ear shape and fit to optimize sound. Enhanced Adaptive Active Noise Cancelling (ANC) enables full immersion by blocking out noise or allows users to switch to Ambient mode to naturally blend in surrounding sounds.

Galaxy Z TriFold and Galaxy XR: A New Dimension of Mobile Innovation

Samsung’s booth also showcased new form factors, including the headset-style Galaxy XR and the dual-folding Galaxy Z TriFold.

In the Galaxy XR Demo Zone, seven scenarios demonstrated a multimodal AI-optimized platform. Attendees requested YouTube videos from Gemini by voice, selected search results with their gaze and executed actions with hand gestures — enabling seamless interaction across voice, gaze and gesture.

Galaxy XR further illustrated AI’s cross-industry scalability, from reconfiguring virtual store layouts to visualizing ship blueprints in 3D for detailed review.

Galaxy Z TriFold features a 253.1-millimeter (10-inch) multi-folding display that balances productivity and portability. After trying the multi-window feature — which runs three apps side by side — one guest remarked, “It felt like using three bar-type smartphones at once.”

Pillars of the AI Era: Infrastructure, Trust and Sustainability

The Intelligent Infrastructure Zone highlighted Samsung’s AI-driven expansion into manufacturing and healthcare, including autonomous factories designed to improve production efficiency and quality.

Samsung also introduced its Samsung Health-centered Connected Care vision, expanding its digital health ecosystem following last year’s acquisition of U.S. digital healthcare company Xealth to connect everyday wellness with professional medical services and support preventive care for Galaxy users.

Samsung further showcased mobile security technologies underpinning its AI innovation. Knox Enhanced Encrypted Protection (KEEP) isolates data on a per-app basis to safeguard personal information, while the hardware-based Knox Vault and Knox Matrix secure connected devices and networks across the Galaxy ecosystem.

In another area, Samsung showcased its Galaxy for the Planet 2030 environmental strategy. Through goals such as expanding the use of recycled materials, replenishing water resources and conserving ecosystems, the company reaffirmed its commitment to advancing innovation alongside sustainability.

Finally, the Galaxy Foundation Zone reflected Samsung’s legacy of innovation. From displays and cameras to AI, these industry-defining technologies converge in the Galaxy S26 series — reinforcing the company’s continued leadership in mobile.

MWC 2026 underscored Galaxy AI’s growing role across the ecosystem in reshaping everyday life. As Samsung advances the future of mobile AI, Galaxy will continue delivering innovative experiences in the years ahead.

Recently, Samsung was selected by Videotron to deploy its 5G Non-Standalone (NSA) and 4G LTE Core gateway solutions, powered by AMD EPYC 9005 Series CPUs. Through this project, Samsung is expanding its presence across Canada and beyond, accelerating its cloud-native AI core footprint while retaining operator confidence in Samsung’s proven partner ecosystem and network solutions.

At MWC 2026, Samsung will demonstrate its AI-RAN breakthrough developments by leveraging its AI-powered vRAN with AMD EPYC processors. Following last year’s validation milestone, both companies will introduce the successful results of multi-cell testing conducted at Samsung’s R&D Lab, enabling scalable deployments and greater processor flexibility within software-based network environments. 

This achievement highlights Samsung’s ability and commitment to reach commercial-grade, AI-powered vRAN performance using a fully virtualized software stack on the latest AMD CPU without additional accelerators. It underscores Samsung’s ongoing shift toward software-driven architectures designed to reduce hardware dependency and provide operators with greater choice and adaptability. 

“Samsung’s accomplishment with AMD emphasizes what’s possible when AI-native, open and virtualized architectures meet advanced compute innovations,” said Keunchul Hwang, Executive Vice President and Head of Technology Strategy Group, Networks Business at Samsung Electronics. “We’re making headway to help operators fully scale AI-native networks today with commercial-grade performance and greater infrastructure optionality, ensuring their networks are ready to evolve with emerging technologies and use cases.”

“AMD EPYC CPUs are built to handle the intensive compute requirements of modern telecommunications infrastructure,” said Derek Dicker, corporate vice president, Enterprise Business Group. “Our latest multi-cell vRAN testing with Samsung demonstrates how our latest generation EPYC processors deliver the performance, efficiency and scalability that network operators and enterprises need to build next-generation networks that are ready for AI, automation and future innovations.”

The companies have also expanded their joint efforts for AI-driven enterprise solutions. At MWC, Samsung will present its Network in a Server (NIS) — a fully virtualized next-generation, Edge-AI solution powered by AMD’s CPU. This solution helps operators easily incorporate AI into their networks, reduce operational complexity and unlock new opportunities. Samsung will demonstrate various AI on RAN use cases using NIS verified in real-world environments with a major Japanese operator. These use cases span video analysis, sensor and radar detection services based on Integrated Sensing and Communication (ISAC) technology, and hyperconnectivity for next-generation devices. 

Samsung is committed to embracing a robust, technology forward ecosystem of chipset partners, providing operators with diverse optionality to accelerate a flexible, AI-powered and cloud-native network evolution.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from purpose-built RAN, virtualized RAN, Open RAN, AI-RAN, Cloud-native AI core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

Samsung will feature this milestone at Mobile World Congress (MWC) 2026 as part of its broader effort to further advance AI enhancements into its market-leading, software-driven network portfolio using NVIDIA platforms. The company will present an AI-RAN demonstration running on NVIDIA AI infrastructure ― an AI-based downlink performance boost (AI MIMO¹ beamformer) that leverages AI algorithms for improved throughput. This demonstration will show how AI can deliver higher spectral efficiency for operators, extracting more capacity from existing spectrum. Together, these activities reflect Samsung’s leadership in bringing AI-RAN innovation towards commercialization.

“As AI-powered capabilities become integral to meeting the demands of evolving networks and growing traffic needs, Samsung’s vRAN takes center stage with its software-based architecture,” said Keunchul Hwang, Executive Vice President and Head of Technology Strategy Group, Networks Business at Samsung Electronics. “The successful multi-cell test with NVIDIA is another reinforcement of Samsung’s endeavor and leadership in providing operators with more flexibility and the best performance, with an enriched ecosystem consisting of industry-leading CPU and GPU partners such as NVIDIA.”

The companies are also collaborating on driving innovations to enable high-speed connections between the CPU and GPU, by leveraging Samsung’s vRAN and NVIDIA’s unified processor that embeds CPU and GPU into a single chipset. This allows fast and efficient data exchanges between CPU and GPU while enabling optimal balance of performance and total cost of ownership.

Last month, Samsung and NVIDIA continued toward commercialization by completing the integration of Samsung’s vRAN software and NVIDIA’s ARC Compact equipped with NVIDIA Grace CPU and NVIDIA L4 GPU. Going forward, Samsung is committed to further exploring and verifying the synergies that these solutions bring to advanced networks.

“Operators today need AI-native, software-defined infrastructure to stay ahead of evolving connectivity demands. Samsung’s successful multi-cell validation and innovative AI beamforming solution on NVIDIA AI Aerial mark an important milestone towards AI-RAN commercialization,” said Soma Velayutham, VP of AI and Telecoms, NVIDIA.

By combining its experience from large-scale commercial vRAN deployments and expertise on computing platforms from partners like NVIDIA, Samsung commands the lead in AI-powered, software-based networks.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from purpose-built RAN, virtualized RAN, Open RAN, AI-RAN, Cloud-native vCore to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

1. Multiple-input multiple output, a wireless technology that uses multiple antennas at both the transmitter and receiver to boost data speeds, increase capacity and improve range. ︎

Samsung Electronics today unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2-5. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalized, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem.

At the center of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone introduced alongside new ecosystem innovations like the Galaxy Buds4 series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.

“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — while keeping the user experience at the center of every innovation.”

Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

The Galaxy S26 series is an AI phone built on performance and engineered for ease. Samsung’s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users.

Key experiences will highlight:

• Industry-first built-in Privacy Display¹ for mobile devices: Gives users greater control over what’s visible on their device without compromising the viewing experience in everyday use.
• Powerful performance: Built on the most powerful hardware ever on a Galaxy S series and keeps advanced capabilities running smoothly in the background.
  • Customized mobile chipset: Snapdragon 8 Elite Gen 5 for Galaxy delivers best-in-class performance on Galaxy S26 Ultra.
  • Redesigned Vapor Chamber on Galaxy S26 Ultra: Supports stable thermal performance for flagship AI capabilities.

• Galaxy’s industry-leading camera system unifies capture, editing and sharing together in one seamless experience.
  • Galaxy’s brightest camera yet: Wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.
  • Enhanced Nightography video: Sharper and more vibrant low-light footage with improved noise reduction.
  • Upgraded Super Steady video: Enables a horizontal lock option to deliver cinematic stability with consistent framing.
  • Photo Assist:² Users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake — all via natural voice interactions.
  • Creative Studio:³ The ability to change images into various styles and turn ideas into personalized sticker sets and wallpapers, unifying creation and customization.
• Proactive and adaptive AI experiences that make everyday tasks faster and more efficient, laying the foundation for agentic AI.
  • Now Nudge:⁴ Timely, relevant suggestions that adapt to real-time context, such as automatically suggesting images from the Gallery when a friend asks for photos.
  • Now Brief: Personalized briefing based on the user’s daily schedule, surfacing relevant content and enabling timely reminders for important events, based on individual context.
  • Circle to Search with Google:⁵ A smarter image-based search that explores multiple parts of an image at once, enabling faster, more intuitive searching.
  • Upgraded Bixby: A conversational device agent for easier and more intuitive interaction with Galaxy devices to navigate and adjust settings in natural language.
  • Choice of agents: Alongside Bixby, Gemini and Perplexity can streamline everyday tasks like searching and coordinating actions across apps on the user’s behalf — all accessible through a single, simple entry point.

Expanding the Galaxy Ecosystem Experience

Samsung’s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalization at every touchpoint.

Ecosystem highlights include:

• The ability of visitors to explore Galaxy AI features with AI agents that enhance user convenience through the Galaxy Buds4 series.

• Hands-on demonstrations with the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra that showcase powerful performance and optimized productivity.

• Galaxy Tab S11, delivering enhanced AI experiences optimized for large-screen viewing and multitasking.

• Health Experiences with the Galaxy Watch8 series, offering more personalized insights and wellness interactions for running, sleep and mindfulness.

Intelligent Infrastructure

Samsung is expanding its agentic AI strategy beyond consumer devices and into intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.

Through its AI-Driven Factories initiative, Samsung is accelerating its evolution toward autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations into AI-Driven Factories by 2030, Samsung is demonstrating how AI agents, digital twin simulations and real-time data analysis can work together to optimize production, strengthen quality control and enhance operational resilience.

Samsung will also showcase its Connected Care vision, strengthened by Xealth following its acquisition in 2025. By integrating health metrics across the Galaxy ecosystem, Samsung is enhancing Samsung Health capabilities to enable more proactive, personalized and continuous health management. At the clinical level, Xealth enables health systems to integrate digital health tools, care programs and patient data directly into physician workflows across a network of hundreds of hospitals and vendors — allowing clinicians to prescribe, monitor and manage digital care in ways that align with real-world patient needs.

Next-Generation Leadership and Innovation

Reinforcing its design heritage, Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, underscoring its long-term commitment to pushing the boundaries of innovation. Through exclusive, hands-on experiences with Galaxy XR and Galaxy TriFold, visitors will see how Samsung continues to lead the industry into the mobile AI era.

The company is also highlighting the Galaxy Foundation, emphasizing its commitment to privacy, security, sustainability and responsible development — including advancements in Samsung Knox and hardware-based protective technology.

Expanding Satellite Connectivity Through Regional Partnerships

Samsung is expanding satellite communication capabilities for select Galaxy smartphones — including the Galaxy S26 series — through ongoing partnerships with leading global telecommunications operators in North America,⁶ Europe⁷ and Japan.⁸ Designed to support emergency response and essential communication when traditional mobile networks are unavailable, Samsung has supported satellite communication on select Galaxy flagship smartphones and Galaxy A series since 2025 and is continuously expanding the number of supported models. With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments.

Visitors can explore these groundbreaking AI innovations firsthand at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2-5.

Networks Business’ AI Vision: Bringing AI Into Every Layer of the Network

Building on the company’s AI leadership across various business portfolios, Samsung is leading the charge in end-to-end software-driven networks. By providing a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, Samsung enables operators to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimizes network efficiency and performance but also empowers operators to transform their existing infrastructure into a powerful engine for AI innovation.

Samsung is accelerating the transition toward networks that are fully autonomous by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions featuring Agent Fabric. As a unified, decision intelligence layer, Agent Fabric enables multi-agent systems where specialized AI agents work independently or collectively based on their reasoning. These agents streamline the entire network lifecycle — from planning and installation to maintenance, troubleshooting, optimization and user experience management, and live demonstrations of multi-agent systems will be presented at the event.

Samsung will also unveil the power and potential of “Network in a Server,” its software-driven, next-gen edge AI solution, opening up new business opportunities for enterprises. By consolidating multiple network functions into a single server powered by the latest processors, enterprises can easily adopt AI services, such as safety monitoring and AR overlays, which require local processing for real-time responsiveness.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.

1. Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on factors in the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. ︎
2. Photo Assist requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of generated output is not guaranteed. ︎
3. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Accuracy and reliability of generated output is not guaranteed. Sticker sets only compatible with Samsung keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later. ︎
4. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts are available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages and KDDI Messages. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
5. Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Not available on apps that prohibit screen capturing. ︎
6. Satellite communication features may begin rolling out in the United States in accordance with each carrier’s rollout plan. Supported carriers may include Verizon and T-Mobile. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version. ︎
7. Satellite communication features may begin rolling out in the United Kingdom in accordance with each carrier’s rollout plan. Supported carriers may include Virgin Media O2. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version. ︎
8. Satellite communication features may begin rolling out in Japan in accordance with each carrier’s rollout plan. Supported carriers may include KDDI. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version. ︎

As part of the transition, Samsung will implement digital twin-based simulations throughout its manufacturing processes and deploy specialized AI agents dedicated to quality control, production and logistics. By strengthening data-driven analysis and pre-validation through these agents, the company seeks to elevate quality standards, operational efficiency and productivity across its global manufacturing network.

Samsung will also expand AI integration into Environmental, Health and Safety operations. Through proactive detection and automated hazard prevention systems, the company intends to further enhance workplace safety standards across its production facilities worldwide.

At the center of this transformation is ‘Agentic AI’ — first introduced on the Galaxy S26 series — which is capable of autonomously planning, executing and optimizing decisions to achieve defined objectives. Building on its advanced AI capabilities developed in the mobile sector, Samsung is extending its expertise into manufacturing to create a robust foundation for on-site autonomy.

Through purpose-built AI agents, Samsung will optimize production workflows, predictive maintenance, repair operations and logistics coordination — enabling standardized, world-class excellence across every global site.

To accelerate the transition from automation to advanced autonomy, Samsung is progressively introducing humanoid and task-specialized robotics across its production lines, including Operating Robots for line operations and facility management, Logistics Robots for autonomous material handling and transport and Assembly Robots for precision manufacturing tasks. In infrastructure environments where human access is limited or hazardous, the company will further deploy digital twin-integrated Environmental Safety Robots designed to systematically monitor conditions, identify potential risks and proactively mitigate on-site hazards.

“The next phase of manufacturing innovation lies in building autonomous environments where AI truly understands operational contexts in real time and independently executes optimal decisions,” said YoungSoo Lee, Executive Vice President and Head of Global Technology Research at Samsung Electronics. “We are committed to leading the transformation toward AI-powered global manufacturing innovation.”

Global Industry Engagement

Samsung will showcase its industrial AI strategy and digital twin-based manufacturing innovation vision at MWC 2026 in Barcelona, demonstrating how industrial AI enhances both safety and efficiency in real-world environments.

Additionally, at the Samsung Mobile Business Summit (SMBS) — which is celebrating its 10th anniversary this year — the company will introduce its ‘governance strategy for expanding AI autonomy.’ This strategy consists of embedding safety mechanisms from the initial design stage, ensuring the responsible and trustworthy expansion of industrial AI for its customers and partners worldwide.

SMBS is a private, invitation-only event for key B2B customers and partners, where Samsung shares its B2B strategy and latest technology direction, while also exploring collaboration opportunities across industrial sectors.

Samsung Electronics is set to redefine mobile AI experiences at Mobile World Congress 2025, taking place at Fira Gran Via, Barcelona on March 3-6. Samsung’s Mobile eXperience (MX) and Networks businesses will present their latest AI innovations, including the next evolution of Galaxy AI¹ and its software-centric networks.

Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan. This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device ever, which advances Samsung’s legacy of pioneering cutting-edge hardware innovation. Visitors will also be able to explore how AI is shaping the future of health and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core promise of uncompromising security and privacy at every level for its users.

Experiencing the Full Potential of Galaxy S25

Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create and play. Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:

• Seamless experience across apps:² See how tasks like finding a restaurant on Google Maps and sharing details via Messages become effortless with a single voice command with Gemini — now available on Samsung, Google and select third-party apps.
• Circle to Search³ with Google: Search your phone screen in more helpful and contextual ways like recognizing URLs and visiting a website with a single gesture.
• Gemini Live:⁴ Use natural conversation for brainstorming, learning and rehearsing with real-time responses and support for images, files and YouTube videos.
• Now Brief:⁵ Check out the personalized content snapshot based on tailored insights, as well as proactive recommendations through Now Bar⁶.

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist⁷: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
• Gallery Search⁸: Natural language-based search makes it easier than ever to find memories in situations.
• Filters: Unique portrait effects and explore new filter options, add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon^® 8 Elite for Galaxy: The customized chipset in collaboration with Qualcomm pushes its performance to the limit, ensuring high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.

Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge.

With its commitment to democratizing mobile AI experiences, Samsung will unveil the new Galaxy A series, — including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making the latest powerful Galaxy AI technology accessible to even more users. The Galaxy A series also takes the camera experience to a new level with creator-focused tools including the fan-favorite Object Eraser. Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.

Elevating Everyday Life With AI

Visitors at MWC 2025 will also have the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ health journey with intelligent, connected experiences.

In a zone all about new ways to stay healthy, the types of AI-driven daily health insights at Galaxy S25 users’ fingertips will be on display, including Energy Score, Wellness Tips and Sleep Insights. These features offer detailed and personalized health experiences that provide a holistic view of the user’s health status all tailored to individual health data and interests. With examples showing seamless integration with connected apps like SmartThings and Samsung Food, users can see how Samsung is working to build an end-to-end healthcare experience that simplifies wellness for everyone.

The booth will also bring to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios will showcase smart living with easy device setup and control enabled by the SmartThings platform.

Cutting-Edge Innovation Built on a Strong Galaxy Foundation

Security is at the core of Samsung’s AI advancements, ensuring every experience is built on user control, transparency and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine⁹ — which ensures personalized data generated on device is protected from access by apps other than Galaxy AI and further secured by Knox Vault¹⁰ — will be available.

Samsung will unveil its first Android XR headset, Project Moohan, offering a glimpse into the future of AI-powered extended reality. By integrating multimodal AI with advanced XR capabilities, this ground-breaking device marks a significant step toward more context-aware and personalized experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realizing an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung will present how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualized and open networks, Samsung offers end-to-end software-based solutions to operators, empowering them to optimize their foundations to apply AI in every layer of their networks.

Key highlights of the booth include Samsung’s versatile virtualized RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an, intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung will also showcase its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more. Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimization. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the industry’s first end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung’s advanced private 5G solutions, the companies proved the potential of next-generation industrial private 5G connectivity by improving the battery life and energy efficiency of 5G IoT devices.

This private booth¹¹ will be located in Fira Gran Via Hall 2.

¹ Samsung account login may be required to use certain Galaxy AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.
² Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.
³ Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.
⁴ Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.
⁵ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.
⁶ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁷ Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁸ Service availability may vary by language, region or carrier. Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Accuracy of results is not guaranteed.
⁹ The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.
¹⁰ Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.
¹¹ Invitation Only.

The evolution of mobile network technology has changed our lives gradually and dramatically. Such progress has seeped into our everyday lives and changed the way we communicate, spend our free time, and how we work.

Until the year 2010, communication was mostly voice and text-based. Over the past 13 years, we’ve seen consistent technology advancements from 4G to 5G and beyond, and we’re now able to enjoy ultra-high-definition, large-capacity multimedia content, anytime, anywhere.

Mobile network technology has redefined the cultural landscape of connections at all levels — between people to people, business to business and industry to industry.

Software Is at the Heart of Mobile Network Evolution, Moving Toward Virtualization

At Samsung, we have been focused on identifying the key technology that will drive mobile network transformation and we think the answer is software.

Venture capitalist Marc Andreessen once said, “software is eating the world.” Just like this famous phrase, global industries are being ‘eaten’ by software and this dynamic transition is called ‘virtualization’ in the network infrastructure world. Whereas hardware is the foundation for traditional networks, virtualization is all about shifting to software.

Virtualization lets you transform many hardware functions and features into software, allowing various services to run on a single hardware platform. Simply put, it works similar to downloading and regularly updating a range of apps on your smartphone.

vRAN Will Eat up the Network Infrastructure World

Samsung has been spearheading the shift toward network virtualization and openness. We introduced the first fully virtualized Radio Access Network also known as vRAN. Although vRAN currently accounts for just 3 percent¹ of the global RAN market, it is a pioneering technology that the industry is watching closely.

Samsung has been a forerunner in the innovative path to vRAN, proving our outstanding performance and wide-scale commercialization capabilities in the real-world, leading expansion in major 5G markets, including Asia, Europe and North America.

We supported the largest-scale commercial vRAN for the first time in the world with Verizon in 2020, and since then, have been providing stable and reliable 5G services to millions of customers. We also began our collaboration with DISH Wireless and Vodafone Group, actively expanding our vRAN footprint to new markets, including the U.K., Germany and beyond.

With the innovations that we are bringing to virtualization, we are creating the blueprint for next-generation networks. We are not only committed to advancing our technology, but more importantly, onboarding and growing the best software talents, which we believe is a central pillar to our achievements.

Samsung Networks Chipset: Packaging the Essence of Our Innovation and Technological Capabilities

The power of chipsets not only radiates through hardware-based networks, but also in software-centric virtualized architectures. While most functions and features are being turned into software, there are still integral parts of the network that remain as hardware. Therefore, the ability to pack advanced features into a tiny chipset is one of our invaluable asset.

Our competitive advantage stems from our unique combination of expertise in innovative software solutions and our comprehensive portfolio of hardware combined with our 5G network chipsets.

Samsung is the only major network vendor that has the capability to design, develop and manufacture 4G and 5G network chipsets in-house.

With the rising market demand for higher energy efficiency, as well as support for complex spectrum bands and reduced hardware footprint, there has been a stronger emphasis on chipset technologies.

Compared to previous generations, our latest 5G chipset reduces base station energy consumption by about 40 percent and antenna size by nearly half compared to previous products, and also includes support for multiple spectrum bands.

With a strong foundation built on over 40 years of experience in network technologies, we have managed to stay ahead of evolving market demands, introducing a compact and lightweight radio with high performance and energy efficiency.

Building a Better Tomorrow With Energy Savings Technology

The true value of innovation is not just about advancing technology, but it’s also about pursuing a better tomorrow. Ranging from software to AI and chipsets, sustainability has always been at the core of our product development strategy. Bringing our sustainability vision to life, we are introducing our newest energy saving features for vRAN at MWC this year.

As legendary hockey player Wayne Gretzky once said, “a good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”

As we continue along our exciting journey, Samsung will always think a step ahead, anticipating future needs of our customers. And, as a pioneer in the mobile network industry, Samsung will continue to drive this paradigm shift by jumpstarting the next wave of unforeseen innovation.

¹ Source: Dell’Oro (3Q, 2022)

The CTO’s Choice Award is selected by a panel of industry experts comprised of 21 CTOs from leading mobile network operators around the globe. Chosen among the six winners in the Best Mobile Technology category — recognizing distinguished leaders in networks and technology — this is the highest recognition at the prestigious industry awards and a top honor in the global telco industry.

“We are honored that Samsung Networks’ fully-virtualized 5G RAN was recognized as the supreme champion with the CTO’s Choice Award, representing our dedicated efforts in network advancement,” said Junehee Lee, Executive Vice President and Head of R&D, Networks Business at Samsung Electronics. “Samsung believes vRAN is a powerful enabler for network transformation and will pave the path towards next-generation networks. As a global leader in virtualization with successful commercialization experiences, we continue to lead the journey, redefining what is possible for 5G network innovation.”

“In one of the most fiercely contested categories in the GLOMOs, the judges felt that the Samsung entry showed innovation in one of the most exciting parts of the market,” said Shaun Collins, Chair of the Judges, GLOMO Awards (Executive Chairman, CCS Insight). “It was clear the 21 carrier CTOs also thought that and selected Samsung’s entry for the prestigious CTO Choice Award this year.”

This award is backed by Samsung’s commercial track record of vRAN deployments in wide-scale in North America, Europe and Asia. Samsung delivered its 5G vRAN solutions for a large-scale commercial network service in the United States that launched in December 2020, providing reliable mobile services to millions of users. The company was also the world’s first in commercializing 5G 64T64R Massive MIMO radios on 5G vRAN using C-band spectrum (3.5GHz).

With a fully disaggregated architecture, Samsung’s vRAN runs on commercial off-the-shelf (COTS) servers, offering features and performance that are equivalent to traditional hardware-based equipment. The company’s vRAN brings reliability, scalability and flexibility to mobile operators’ networks.

For detailed information on Samsung’s vRAN and Open RAN leadership, please refer to the recent announcement.

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from fully virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.

Built for a mobile world, Samsung Electronics’ new Galaxy Book2 Pro series meets today’s toughest security standards — giving Galaxy users a level of protection usually seen only in the financial, healthcare or government sectors. With enhanced protection at every level, the Galaxy Book2 Pro series provides some of the most advanced hardware, software, and identity protection on the Windows platform, fulfilling the strict security requirements of the secured-core PC.

Therefore, whether you are a creator who wants to keep your photos and videos safe or a remote worker who needs office-level security when you’re out of the office, the Galaxy Book2 Pro series delivers the ground-up reliability you need to work, browse and create confidently from anywhere.

Take a look at the infographic below to learn more about how the Galaxy Book2 Pro series blocks attacks, protects data and keeps you secure for better peace of mind.

In case you missed it, check out the video below to view a replay of the event in its entirety. And don’t forget to stay tuned to Samsung Newsroom for more details on Samsung’s latest laptops.

You can harness the series’ smoothest S Pen yet, featuring ultra-low latency for that natural pen-to-paper experience, to put your best ideas on display, and then feel confident presenting your work with the Galaxy Book2 Pro 360’s bright and vivid FDH Super AMOLED Display.

Security on the Galaxy Book2 Pro 360 goes deeper than ever, with secured-core PC certification for peace of mind wherever you work, and the newest 12th-generation Intel^® Core processor to enable your smoothest workflows yet.

Featuring the best camera and audio yet seen in a Galaxy Book device for bringing your video calls and interviews to life, the Galaxy Book2 Pro 360 provides mobility, security, performance and seamless device connectivity, making it Samsung’s most powerful notebook ever.

Take a look at the infographic below to learn more about the Galaxy Book2 Pro 360.

Built to find connection wherever life and work take you, the Galaxy Book2 Pro features Wi-Fi 6E and 5G for total coverage wherever you are, resulting in a notebook that redefines fast no matter where you use it.¹ With up to 21 hours of battery life to keep you going all day, the Galaxy Book2 Pro also comes with all the ports you need to connect any device.

Secured from the hardware up, the Galaxy Book2 Pro is secured-core PC-certified for peace of mind when it comes to device security. Thanks to its ultra-fast processor, the Galaxy Book2 Pro has been made to power through even your heaviest workflows for smoother, faster processing, from video edits to faster streaming.

Take a look at the infographic below to learn more.

¹ 5G connectivity only available on 15.6-inch version.

Samsung Electronics today announced the Galaxy Book2 Pro series, a flagship PC lineup featuring the Galaxy Book2 Pro 360 with S Pen functionality and Galaxy Book2 Pro with 5G. Both form factors combine the flexibility and versatility needed for today’s evolving work and learning lifestyles and are built with Samsung’s mobile DNA. The result is a PC experience that is equally productive and portable.

“Our goal at Samsung is not just to create mobile technology, but to give our users unique experiences that fundamentally enhance their everyday lives,” said Hark-sang Kim, Executive Vice President & Head of New Computing R&D Team of Mobile eXperience Business, Samsung Electronics. “As part of this pursuit, we are reimagining the PC. Together, with seamless continuity across our Galaxy devices and secure mobility, users can unlock more efficiency and enable the possibilities of the office of tomorrow.”

Enterprise-Level Security Meets Mobile Freedom

As more students and professionals enjoy remote or hybrid working environments, safeguarding their data, identity and privacy continue to be a top priority for Samsung. To further protect users, the Galaxy Book2 Pro series is the first consumer PC lineup meeting Microsoft’s secured-core PC¹ requirements. Previously designed for enterprise PCs in high-security industries such as finance, healthcare and government, the Galaxy Book2 Pro series’ secured-core PC designation delivers an enhanced level of protection on Windows 11 and features deeply integrated hardware, firmware and software to boost protection against potential cyber-attacks. Now, everyone can enjoy advanced security for enhanced peace of mind.

“Working with Samsung on the Galaxy Book2 Pro series is the next chapter in our proud collaboration to remove barriers between different operating systems and bring the best of Microsoft apps and services to the Galaxy Ecosystem,” said David Weston, director of Enterprise and OS Security, Microsoft. “Delivering the first consumer PC with Microsoft’s secured-core PC designation is a crucial step in this effort as today’s consumers deserve the same security protections they get in the office as they do while working remotely.”

The Galaxy Book2 Pro series offers the advantages of enterprise security inside an ultra-portable, stylish chassis that easily travels wherever you go. They provide the mobility with best-in-class thin and light designs in sleek new colors combined with the freedom of 5G² and Wi-Fi 6E³ connectivity.

With up to 21 hours of battery life,⁴ consumers can move about their day without always being plugged in. Plus, the Galaxy Book2 Pro series’ super-fast USB Type-C universal charger⁵ can power every Galaxy mobile device,⁶ allowing you to carry just one charger while traveling.

The Ultimate Power To Do More

The Galaxy Book2 Pro series features the latest 12th Gen Intel^® Core processors that allow users to work, video call and game with smooth and reliable performance. Samsung continues its proud partnership with Intel, working closely with the chipmaker to ensure full processor optimization with the Galaxy Book2 Pro series hardware and software.

“We continue to push the boundaries of what’s possible in our longstanding partnership with Samsung through increased resources, deeper platform integration and more optimization using our newest 12th Gen Intel^® Core processors,” said Jim Johnson, Senior Vice President and interim general manager of the Client Computing Group at Intel Corporation. “With the Galaxy Book2 Pro series, the results speak for themselves. These are some of the lightest, thinnest, and most powerful PCs we’ve ever had the opportunity to work on.”

With video calls now a part of everyday life, the Galaxy Book2 Pro series is upgraded for high-quality call experiences every time you connect. Now featuring 1080p FHD webcams and wider field of view angles,⁷ your video feed will look clear during every call. Studio Mode⁸ is also upgraded with a variety of new features, including Auto Framing, which keeps you perfectly centered even when you move around the frame. New background effects and Face Effect remove visual distractions from the background while enhancing your appearance, so you’ll look your best no matter where you video chat. To complete the video experience, GREENGUARD-certified AMOLED⁹ displays are now brighter¹⁰ for increased clarity.

Audio on the Galaxy Book Pro2 series is also enhanced for calls that sound just as good as they look. Bi-directional AI noise cancelling¹¹ blocks distracting noises from both you and your colleague’s background, so every word is heard with full clarity. Additionally, the Max 5W output¹² Smart Amp produces balanced sound at louder volumes. The Galaxy Book2 pro series also supports AKG and Dolby Atmos sound technology.

Furthermore, the newly added Samsung Device Care application included in the Galaxy Book2 Pro series now allows users to check their device efficiency and provides ways to optimize power and storage to ensure consistent performance throughout the lifespan of the device.

Seamless Continuity for the Connected World

The Galaxy Book2 Pro series offers a variety of connected experiences inside the Galaxy Ecosystem that eliminate friction in users’ daily lives. The new Galaxy Book Experience helps users get familiar with unique Galaxy features and transfers their content onto their new device. Through Single Sign-On with Samsung Account, users just need to enter their usernames and passwords once and instantly have access to Galaxy device apps and content including Samsung Gallery and Samsung Notes as well as have their Galaxy Galaxy Buds¹³ ready for pairing.

This new experience also takes users through the Galaxy Book Smart Switch¹⁴ process, helping them move old data, photos, settings and more, from their old PC regardless of manufacturer, to their new PC. And once transferred, the new Galaxy Book2 Pro series experience is more familiar than ever with the intuitive One UI Book 4. Users with other Galaxy devices will feel at home on their new PC with the same UI, apps and menus they’re already familiar with.

Furthermore, the Galaxy Book2 Pro series offers a variety of updates that make everyday interactions more seamless:

• Link to Windows / Microsoft Your Phone,¹⁵ which pairs your Galaxy smartphone to your Galaxy Book2 Pro series device, now offers Recent Apps, allowing users to swipe up on their Windows 11 taskbar to check their smartphone’s status and even select their most recently used smartphone apps to use directly on their desktops.
• With Samsung Multi control,¹⁶ you can use your Galaxy Book2 Pro series’ keyboard and trackpad while navigating on your Galaxy Tab S8 screen for seamless interactions across devices.
• Private Share¹⁷ makes sharing sensitive work documents to colleagues easier than ever. It creates timed links with increased security options based on blockchain technology including view-only access, disabling screen capture abilities while viewing, and fully revoking access, so users keep the full control of their files even after sharing.
• Now, Quick Share¹⁸ can be used to send large files with the new Link Sharing option, which generates an easily shareable link that recipients can access to quickly share content from PC to other devices.
• The Galaxy Book2 Pro series also serves as the perfect hub for your SmartThings¹⁹-compatible devices. Turn on the lights, set the temperature or check your security cams all from the convenience of the SmartThings Dashboard. With the new Bixby²⁰ voice control functionality, you can control your IoT devices with the convenience of voice prompts. Plus, with SmartThings Find,²¹ if a user misplaces their Galaxy Book2 Pro series device, they can quickly locate it even if it is currently turned off.

Galaxy for the Planet

Samsung understands the importance of producing technology in responsible and sustainable methods. The Galaxy Book2 Pro series advances Samsung’s ongoing commitment to minimize its environmental footprint and help Galaxy users adopt more sustainable lifestyles. Samsung recently announced a new high-performance, eco-conscious material that repurposes discarded fishing nets to reduce plastic waste in the ocean, and this material is now featured in the touchpad holder and the inner bracket of the Galaxy Book2 Pro series. Expanding the presence of ocean-bound plastics in Galaxy technology marks a notable achievement in the company’s sustainability journey. Through Galaxy for the Planet, Samsung is powering its scale, innovations and open collaborations to deliver tangible environmental actions across the MX Business and its entire product line-up to preserve the planet for generations to come.

Additionally, new algorithms extend the battery lifecycles and lower standby power reducing the need for frequent battery replacements. Furthermore, AMOLED panels received the GREENGUARD gold certification for eco-conscious products by the Underwriters Laboratories for minimizing VOC emissions for improved indoor air quality. Finally, the Galaxy Book2 Pro series’ packaging uses sustainably sourced paper boxes and mold trays.

Availability

The Galaxy Book2 Pro will be available in Graphite and Silver color options. The Galaxy Book2 Pro 360 will be available in Burgundy, Graphite and Silver. For more information on market availability, visit news.samsung.com/galaxy, or www.samsungmobilepress.com.

Specifications

Galaxy Book2 Pro
​	Galaxy Book2 Pro 13.3”	Galaxy Book2 Pro 15.6”
Dimensions22	304.4 x 199.8 x 11.2mm	355.4 x 225.8 x 11.7mm (Internal Graphic) 355.4 x 225.8 x 13.2mm (External Graphic)
Weight​23	0.87kg	1.11kg (Internal Graphic) 1.17kg (External Graphic)
OS24	Windows 11
Display​	AMOLED, FHD ​(1920 x 1080)
CPU (Platform)	12th Gen Intel® Core Processors (i7/i5) (Intel® EVO)
Graphic​25	Intel® Iris® Xe Graphics	Intel® Iris® Xe Graphics Intel® Arc Graphics
Connectivity26	Wi-Fi 6E, 802.11 ax, 2×2, Bluetooth v5.1	5G, Wi-Fi 6E, 802.11 ax, 2×2, Bluetooth v5.1
Color​27	Silver, Graphite
Memory28	8/16/32GB (LPDDR5)
Storage29	Up to 1TB (NVMe SSD)
Camera/Mic	FHD 1080p/Dual Array Mic
Audio	Stereo 2 x max 4W (Smart AMP), Sound by AKG, Dolby Atmos®	Stereo 2 x max 5W (Smart AMP), Sound by AKG, Dolby Atmos®
Keyboard30	Island Type with Backlit	3-row Numeric, Island Type with Backlit
Battery​31	63Wh (Typical)	68Wh​ (Typical)
Adaptor​	65W USB Type-C Adapter
Authentication	Fingerprint​ on Power Key
Ports32	Thunderbolt 4 (1), USB Type-C (1), USB 3.2 (1), HDMI (1), 3.5pi Headphone/Mic, microSD	Thunderbolt 4 (1), USB Type-C (1), USB 3.2 (1), HDMI (1), 3.5pi Headphone/Mic, microSD, nano SIM (Optional) slot

Galaxy Book2 Pro 360
​	Galaxy Book2 Pro 360​ 13.3”	Galaxy Book2 Pro 360 15.6”
Dimensions33	302.5 x 202 x 11.5mm	354.85 x 227.97 x 11.9mm
Weight​34	1.04kg	1.41kg
OS35	Windows 11
Display​	13.3-inch FHD Super AMOLED (16:9 ratio), Up to 500nit (HDR), 120% Color Volume (DCI-P3), HDR 1,000,000:1 FHD (1920 x 1080)	15.6-inch FHD Super AMOLED (16:9 ratio), Up to 500nit (HDR), 120% Color Volume (DCI-P3), HDR 1,000,000:1 FHD (1920 x 1080)
CPU​ (Platform)	12th Gen Intel® Core Processors (i7/i5) (Intel® EVO)
Graphic​36	Intel® Iris® Xe Graphics
Connectivity37 (WLAN)	Wi-Fi 6E, 802.11 ax 2×2, Bluetooth v5.1
Color​38	Silver, Graphite, Burgundy
Memory39	8/16/32GB (LPDDR5)
Storage40	256/512GB, 1TB SSD
Camera/Mic	FHD 1080p / Dual Array Mic
Audio (Speakers)	Stereo 2 x max 4W (Smart AMP), Sound by AKG, Dolby Atmos®	Stereo 2 x max 5W (Smart AMP), Sound by AKG, Dolby Atmos®
Keyboard41	Island Type with Backlit	3-row Numeric, Island Type with Backlit
S Pen42 (Stylus)	In-box (8.2 x 7.7 x 144.84mm, 7.9g)
Battery​43	63Wh (Typical)	68Wh (Typical)
Adaptor​ (Charging)	65W USB Type-C Adaptor
Authentication (Security)	Fingerprint​ on Power Key
Ports44	Thunderbolt 4 (1), USB Type-C (2), Headphone/Mic, microSD
Solution	Private Share, Bixby, Quick Share, SmartThings, Galaxy Book Smart Switch, Second screen, Easy Bluetooth Connection, Samsung Notes & Gallery

¹ Secured-core PCs use hardware-based security components like Trusted Platform Module 2.0 (TPM) and modern CPUs along with virtualization-based security (VBS) and Windows hypervisor code integrity (HVCI) service to create a secure, hardware-isolated environment that effectively isolates memory and critical components to prevent attacks and unauthorized access to critical parts of the operating system. The Secured-core PC relies on advanced security capabilities built into modern CPUs to protect the integrity of Windows and its boot process from advanced attacks at the firmware level. Requires specialized hardware, including fingerprint reader, illuminated IT sensor or other biometric sensors and capable devices.

² Available on 15-inch Galaxy Book2 Pro only. Requires optimal 5G connection and actual speed may vary depending on market, carrier and user environment.

³ Wi-Fi 6E availability will vary due to OS version, country, location, network conditions and other factors. Wi-Fi 6E wireless network connection required for Wi-Fi 6E.

⁴ Battery life tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors. Battery pack sold separately. Video playback time is based on results from internal lab tests conducted by Samsung using default settings (Brightness-150 nits, Earphone(default volume), discharged to 2%, Airplane On (Wi-Fi/5G not connected), KBD Backlight Off) when playing local 1080p movie playback, Player-Movies & TV with full screen videos on its screen.

⁵ Based on Super-Fast Charging results from international Samsung lab tests, conducted with a 65W charger while it has 2% of power remaining, with all the services, features and screen turned off. Charger specification varies by market. Margin of error within +- 5%.

⁶ Charger can power Galaxy devices that use USB Type-C port.

⁷ Galaxy Book2 Pro series features 87-degree field of view compared to 77-degree field of view in the Galaxy Book Pro series.

⁸ Automatically activated when using the camera. Studio mode may not work correctly when 3rd party video call camera effects (backgrounds, face effects, etc.) are applied simultaneously. Auto Framing feature requires face detection and may not work properly if user is wearing a face mask. Features may vary by environment, light condition, apps, device condition and other factors.

⁹ Galaxy Book2 Pro 360 models only. The Super AMOLED display is an AMOLED display that integrates touch screen functionality

¹⁰ Galaxy Book2 Pro measures at 400 nit, Galaxy Book2 Pro 360 measures at 370 nit default.

¹¹ Only supports VoIP apps including Zoom, WeChat, Facebook Messenger, WhatsApp.

¹² 13.3-inch model supports max 4W output.

¹³ Galaxy Buds sold separately.

¹⁴ Data transferring via Galaxy Book Smart Switch requires all devices to be installed with Galaxy Book Smart Switch. The file-transferring PC can be any PC with the latest Windows OS. Settings, MS Store Apps and Files can be transferred. Both PCs should be connected to the same network.

¹⁵ Users must link their Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone app on PC, follow the set-up prompts, including being signed into same Microsoft account. Link to Windows is preloaded on select Galaxy devices. Your Phone requires Windows 10 April 2019 Update (or later) on the PC and recommends the latest Windows 11. Your Phone requires Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Multiple Android applications can be launched simultaneously up to 5 at a time in Windows 11 PC.

¹⁶ Same Samsung Account and turning on Multi control on both devices are required (Samsung Settings > Advanced features > Multi control). Both devices should be connected to the same Wi-Fi. Samsung Multi control requires One UI 4.1 update or later on the Galaxy Tab and Samsung settings v1.5, Samsung Settings v3.3(ARM) or later on the PC.

¹⁷ The transferrable type, number, capacity and expiry date of files as well as the number of simultaneous file shares in Private Share may be limited. Private Share can only be supported on Galaxy mobile phones that have Android P OS or higher. Private Share is only supported between Galaxy mobile devices as phone, tablet and PC. Shareable types of files: Image (.jpg, .jpeg, .png, .gif, .bmp, .webp), Video (.webm, .mp4, .3gp, .mkv), Audio (.mp3, .wav, .ogg, .m4a), Text (.txt).

¹⁸ Quick Share is available on Galaxy Smartphones, Galaxy Tabs and Galaxy Books, on Android 10 and One UI 2.1 and above. Available devices and features may subject to change. Requires BLE (Bluetooth Low Energy) and Wi-Fi Direct connection to enable Quick Share.

¹⁹ Consumers must have compatible devices to use SmartThings features. All devices must be registered with SmartThings to receive smart notifications.

²⁰ Bixby only recognizes certain accents and dialects of English (US), Korean (South Korea) languages to be supported. Using Bixby may be limited under certain situations including without limitation during media (Video/Game/Voice) recording, during call (including outgoing call), etc. Service availability may vary by location/carrier/language/device model/OS version. Bixby controls selected apps, other apps to be supported. Samsung Account log-in and data network connection (Wi-Fi or data network) required. To control other devices with Bixby, all devices need to be registered with SmartThings.

²¹ Requires Samsung Account login, connection to Wi-Fi or data network and configuring settings in SmartThings Find. The location of the lost device found with SmartThings Find is the approximate location where the lost device’s signal was detected. SmartThings Find application is only available on Galaxy devices with Android 8.0 or later. SmartThings Find can track Galaxy Book2 Pro series devices for up to 10 days while turned off when devices fully charged. Length of time may vary by location, network, usage patterns, device settings, battery condition and other factors.

²² Accuracy of numbers may vary depending on measurements used. Height varies depending on manufacturing process.

²³ Weights vary depending on manufacturing process.

²⁴ Availability varies by region and carrier. Experience may vary by device.

²⁵ Availability may vary by devices.

²⁶ 5G availability will vary by market and model. 5G speeds vary and require optimal network and connection (factors include frequency, bandwidth, congestion); see carrier for availability. Wi-Fi 6E availability will vary due to OS version, country, location, network conditions and other factors. Wi-Fi 6E wireless network routers require and sold separately.

²⁷ Color availability may vary by market and retailers.

²⁸ Availability may vary by devices.

²⁹ Availability may vary by devices.

³⁰ Keyboard layout may differ by market.

³¹ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.

³² Actual speed of USB can vary depending on user environment.

³³ Accuracy of numbers may vary depending on measurements used. Height varies depending on manufacturing process.

³⁴ Weights vary depending on manufacturing process.

³⁵ Availability varies by region and carrier. Experience may vary by device.

³⁶ The availability may vary by devices.

³⁷ Actual speed may vary depending on market, carrier and user environment. Wi-Fi 6E availability will vary due to OS version, country, location, network conditions and other factors. Wi-Fi 6E wireless network routers require and sold separately.

³⁸ Color availability may vary by country and retailers.

³⁹ Availability may vary by devices.

⁴⁰ Availability varies by devices.

⁴¹ Keyboard layout may differ by market.

⁴² Bluetooth is not available for S Pen.

⁴³ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.

⁴⁴ Actual speed of USB can vary depending on user environment.

Samsung Electronics today announced the release of Galaxy Book2 Business, a powerful new PC built on the vPro platform¹ and packed with advanced security and productivity features to help businesses conquer the new reality of a hybrid work environment.

“We are in a new era where hybrid working is the norm,” said KC Choi, EVP and Head of Global Mobile B2B Team, MX Business at Samsung Electronics. “Enterprises want to ensure their workforce can be their very best in this new environment, with technology that enables creativity, collaboration and productivity, while also protecting themselves from ever-increasing cyber threats. Galaxy Book2 Business is a PC designed for this hybrid world, empowering enterprises with defense-grade security, advanced productivity features and connected Galaxy experiences across devices and operating systems.”

Best-in-Class Security at Every Level

As remote work increased, so did cybersecurity threats. Enterprises focused on protecting employees working from home who can be more vulnerable to cyber risks but have limited access to the security tools and infrastructure available in the office. Galaxy Book2 Business helps secure the new hybrid work environment using Samsung’s defense-grade security technology, Intel Hardware Shield Technology, and secure embedded processor to protect BIOS. Galaxy Book2 Business is also equipped with a Tamper Alert function that detects and tracks malicious attempts to interfere with security-critical data and stop PC attacks before the operating system is infiltrated.

Galaxy Book2 Business is able to stop attempts to compromise its system by establishing a Hardware-based Root of Trust, which validates BIOS and builds a dependable trust chain between the CPU, secure embedded processor and SPI flash. Should Galaxy Book2 Business become the target of an attack, valuable data is secured with BIOS auto-recovery, which can detect threats during the PC’s boot process and automatically restore the BIOS to a backup copy before corruption strikes.

IT deployment and decentralized device management have never been more important for enterprises of all sizes, and Galaxy Book2 Business equips IT teams with added layers of protection and best-in-class support designed for today’s hybrid work environments. Galaxy Book2 Business PC built on Intel vPro ensures reliable, multi-level security and an Intel Hardware Shield that protects against hardware and OS attacks and reduces the chances of malware exploiting the OS. By monitoring both BIOS and OS levels, Galaxy Book2 Business helps enterprises evade attacks and keep sensitive data safe. Plus, Microsoft Secured-Core PC (SCPC) protects each device from kernel and firmware attacks, so malicious codes can’t corrupt the system.

Ultimate Productivity In and Out of the Office

Video calls have become routine and Galaxy Book2 Business delivers optimal performance tailor-made for hybrid meetings and work. Whether using video-conferencing apps such as Google Meet, Microsoft Teams or Cisco Webex Meet, Studio Mode² ensures every online meeting has a crisp, clean and professional feel. Auto Framing³ keeps the camera focused on the faces on-screen while Background Effects like blurred background and virtual office settings minimize distractions and enable employees to be the center of attention, even when taking calls from busy locations. Every Galaxy Book2 Business PC automatically filters static and background sounds, so voices come through clearly and every word is heard and understood.

When you’re in and out of back-to-back meetings, typing in your password to log back into your laptop can feel tedious. With Galaxy Book2 Business’ IR Camera, authorized users can log in with facial detection for easy access that saves time. Galaxy Book2 Business is also designed to keep up with rigorous work environments such as excessive altitudes, temperatures or humidity.

A Galaxy of Flexible, Connected Experiences

To keep up with today’s businesses, Galaxy Book2 Business offers the security solutions and connected power of the Samsung Galaxy ecosystem. Employees can use the Samsung Account Single Sign-On feature, which simplifies the authentication process by requiring credentials to be entered only once. Samsung’s new blockchain-based Private Share⁴ also gives enterprise customers the safest platform for encrypting and sharing confidential information. Employees can authorize access and set expiration dates for every file they send, so proprietary and privileged information stays classified. And should an employee misplace their Galaxy Book2 Business PC at any point, they can use Samsung’s SmartThings Find⁵ to search for their Galaxy devices and pinpoint the location of each one.

As part of the Galaxy ecosystem, Galaxy Book2 Business can sync with smartphone apps through Link to Windows⁶ to send texts and take calls using both devices. The crossover app continuity also enables users to select recently used phone apps and open them up on their Galaxy Book2 Business PC, so they can pick up right where they left off. Samsung has also updated its Quick Share⁷ feature and merged it with Link Sharing, so users can instantly and easily share work with others from anywhere.

Availability

Galaxy Book2 Business will be available starting April in select markets. For more information, visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/business.

Specifications

Galaxy Book2 Business
Dimensions	326.4 x 213.8 x 19.92mm
Weight*	1.51kg * Weight may vary by model.
OS	Windows 11 Pro
Display*	14-inch, FHD, Anti-Glare * Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
CPU*	Intel vPro® with 12th Gen Intel® Core i5 or i7 processors / 12th Gen Intel® Core i3 or i5 or i7 processors * CPU models will vary by region; vPro and non vPro versions will be available in select markets including Europe, Latin America, North America and India.
Graphic*	Intel® UHD Graphics Intel® Iris® Xᵉ Graphics NVIDIA® GeForce® MX570 A * Availability may vary by model.
Connectivity	4G LTE* * LTE exclusively available in Europe; connection may require separate data plan subscription. Detailed terms and conditions will vary by market and carrier. Actual speed may vary depending on market, carrier, and user environment. Wi-Fi 6E* * Wi-Fi 6E network availability may vary by market, network provider and user environment. Requires optimal connection. Will require a Wi-Fi 6E router. Wireless network router sold separately.
Color	Graphite
Memory*	8GB, up to 64GB (2 Slot) * Availability may differ by market, model
Storage*	256GB, up to 1TB * Availability may differ by market, model. Actual storage space availability may vary depending on pre-installed software and by market, model, file size and format.
Camera/Mic	FHD 1080p + IR / Dual MIC
Audio	Stereo Speaker, Dolby ATMOS®
Battery*	51.5Wh (typical) * Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Adaptor	USB-C 65W
Authentication	IR Camera, Fingerprint Power Key
Ports*	USB-C (1), USB-A (2), Thunderbolt 4, HDMI 2.0, RJ45, Headphone / Mic, uSD, Kensington Lock * Actual speed of USB can vary depending on user environment.

* Specifications may vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Intel vPro varies by market and is available on select Galaxy Book2 Business devices with Intel i5 and i7 chipsets. Non-vPro Galaxy Book2 Business devices are also available with Intel i3, i5 and i7 chipsets.

² Automatically activated when using camera. Studio Mode may not function properly if 3^rd party video call camera effects are applied simultaneously.

³ Auto Framing only recognizes people and may not support certain resolutions and ratios. Certain functions may not be available when Auto-framing is on.

⁴ Private Share preloaded on the Galaxy Book2 series. Allows sharing with up to five people at once. Supports sharing of image, video, audio, and text files. Up to 10 files and up to 100MB can be shared simultaneously. With Private Share feature, senders can set an expiration date to view shared data and can retract viewing rights for the receiver. Private Share message recipient should have Private Share application installed. Available for Galaxy users only.

⁵ Requires Samsung account login and connection to Wi-Fi or data network. Detects the approximate location where lost device’s signal was last detected

⁶ Users must link their Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone app on PC, follow the set-up prompts, including being signed into same Microsoft account. Link to Windows is preloaded on select Galaxy devices. Requires latest Windows 10 update on the PC. Phone requires Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Up to 5 Android applications can be launched simultaneously.

⁷ Quick Share feature allows sharing of photos, videos and files between Samsung Galaxy devices. Quick Share is available on Galaxy smartphones, Galaxy tablets, and Galaxy Books (from May 2021), on Android 10 and One UI 2.1 or above.

The two companies verified the 5G Option 4 technology at the SKT R&D Center to achieve the equal data speed as the NSA, using 175MHz of bandwidth, and also completed the verification of SA’s specialized functions. For this commercial field trial, SKT used Samsung’s 5G SA Core, 5G radios and 4G radios, which are already deployed across SKT’s 5G commercial networks.

5G Option 4 is a more advanced option than the existing 5G Standalone mode (SA Option 2) and provides the equivalent level of speed and quality as the NSA while utilizing the specialized functions of the SA Option 2 such as network slicing and the evolved 5G Core network.

SA Option 4 helps operators deliver innovative services including Urban Air Mobility (UAM), automated vehicles, remote control for heavy equipment, remote control robots and more. Network slicing creates multiple virtual networks within a single physical network infrastructure, optimizing network resources to meet specific performance needs for various services.

“While we supported the launch of the world’s first commercial 5G services in Korea, we are excited to continue spearheading the advancement of 5G through 5G SA technology, which will power innovative 5G services by leveraging the world-class LTE network that is well established in Korea,” said Jong-Kwan Park, Vice President and Head of 5GX Technology Group at SKT. “We will continue to expand our collaboration with industry leaders to continue driving this advanced technology and in growing this 5G SA ecosystem, to demonstrate new ways to tap the full potential of next-generation networks.”

“Through this commercial trial, Samsung is proud to collaborate with SKT to achieve another milestone in advancing 5G SA technology, demonstrating the equal performance as NSA with 5G Option 4 technology in 5G SA mode,” said June Moon, Executive Vice President and Head of Technology Strategy, Networks Business at Samsung Electronics. “We look forward to continue collaborating with SKT for the development and commercialization of advanced 5G SA technology, to deliver market-leading services to consumers and diverse use cases across industry.”

While in the early stages of 5G, operators used E-UTRAN New Radio Dual Connectivity (EN-DC) technology to combine 5G and 4G networks in 5G NSA mode, and now with 5G SA, they can leverage SA Option 4, which is a more advanced dual connectivity technology.

This latest milestone is a result of Samsung and SKT’s continued commitment to developing cutting-edge network technologies that power innovative 5G use cases. As part of their ongoing collaboration, the companies have successfully completed the EN-DC test in 2019, following the world’s first 5G Next-Generation Core (5G NC) trial in June 2018. In March 2021, SKT began delivering 5G SA commercial services to private networks using Samsung’s advanced 5G end-to-end solutions. In a collaborative effort, the companies will continue delivering advanced network services to mobile users in Korea.

Visit SK Telecom’s booth at MWC Barcelona 2022 for this Option 4 (NE-DC) demonstration and more.

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from fully virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.

About SK Telecom

SK Telecom (NYSE:SKM) is Korea’s leading ICT company, driving innovations in fixed & wireless telecommunications, AI service, and digital infrastructure service. Armed with cutting-edge ICT including AI and 5G, the company is ushering in a new level of convergence to deliver unprecedented value to customers. As the global 5G pioneer, SKT is committed to realizing the full potential of 5G through ground-breaking services that can improve people’s lives, transform businesses, and lead to a better society.

SKT boasts unrivaled leadership in the Korean mobile market with over 30 million subscribers, which account for nearly 50 percent of the market.

For more information, please contact skt_press@sk.com or visit our LinkedIn page www.linkedin.com/company/sk-telecom.

When I started my career at Samsung 25 years ago, I was a young engineer with a passion for technology and all it could do. Over the years, the capacity of mobile innovation has exceeded even my ambitious expectations. It has brought us conveniences and capabilities that make our lives better, but it has also given us the opportunity to be better. The ability to connect without proximity empowers us to break down barriers and work together to make progress. And with humanity facing some of its most complex challenges yet, we need to collaborate and innovate solutions more than ever before. That’s why I believe mobile technology has a vital role to play in helping us protect our planet.

Samsung has always challenged what’s possible with technology. And now, we are taking our next step towards putting sustainability at the center of our innovations. From eco-conscious materials to global partnerships, we are exploring every opportunity to help power the world with mobile technology that serves as a tool for positive change.

Innovation With Impact

We’ve been on a journey for years at Samsung, marrying sustainability and innovation by using recycled materials in our smartphones, wearables and accessories. In addition to our ongoing effort to use more eco-conscious materials including recycled PCM (post-consumer materials), the new Galaxy smartphones and tablets that were unveiled at our latest Unpacked used select components containing 20% recycled ocean-bound plastic from discarded fishing nets.

We focused our innovation efforts on a pervasive and especially hazardous type of plastic waste that is harming marine life and our natural ecosystems — discarded fishing nets. Every year, 640,000 tons of fishing nets are abandoned in and around our oceans. With help from like-minded partners, we found a way to repurpose them into a new, high-performance material that can be incorporated into critical components of the Galaxy S22 series. From now on, more and more Galaxy devices will play a small part in reducing plastic waste in our oceans.

I know we still have a long way to go. And at Mobile World Congress 2022, we will share our next wave of innovations that incorporate recycled ocean-bound plastics.

Using Technology as a Force for Good

At Samsung, we believe in making mobile technology that has positive environmental impact and putting the power of our Galaxy ecosystem into the hands of passionate change makers.

I’ve seen this firsthand with our growing Generation17 initiative, which Samsung leads in partnership with the United Nations Development Programme. Generation17 empowers young activists to take on pressing issues like climate change, education and more, so the world can make headway towards achieving the Sustainable Development Goals, also known as the Global Goals, by 2030. And with the recent addition of six new Young Leaders, the program now spans countries in Africa, Asia & The Pacific, Europe, North America, Latin America and the Middle East and supports work across all 17 Global Goals.

That’s how mobile innovation fuels transformation. It amplifies simple actions and individual voices and brings them together to amount to big, global change.

We Need Collective Action

I am in awe of the impactful ways people are helping to change the world with Galaxy, and I promise our work does not end here. Samsung will continue developing innovative technology that bridges barriers, connects communities and addresses the climate crisis.

Samsung is ready to do more. We will take real action, hold ourselves accountable and share our journey — from our successes to our challenges and lessons learned. We will act with our industry peers, with developers, with the Galaxy community, with everyone, to strengthen technology as a force for good.

Join the Samsung Galaxy Mobile World Congress (MWC) Event 2022 on February 27 to see how Samsung is leading the connected experience. The event will be streamed on Samsung Newsroom and Samsung’s YouTube channel beginning at 7:00 p.m. CET.

Take a look below for a sneak preview of what’s to come.

It is only the second month of 2022, and yet, it has already been quite a year for Samsung Electronics!

Just a few days ago, we announced our Galaxy S22 series, a series that represents the best of Samsung’s mobility, innovation and ingenuity coming together to improve people’s daily lifestyles, and is also something that is also greatly influencing another lineup at Samsung: the PC.

Putting Users at the Heart of the Galaxy Experience

For the past two years, one of the biggest goals at Samsung has been to redefine the computing experience for the mobile world. We have been focusing on revamping our PC lineup to offer the best of Samsung’s mobile and ecosystem experiences with devices like the Galaxy Book Pro 360. This is also why we are committed to openness, a dedication to our customers that promises breakthrough innovations and leading collaborations in order to put our users at the heart of the Galaxy experience.

Last year, we reached more PC consumers in more markets than ever before, and as a result, PC sales increased by 63 percent year-over-year. Now in 2022, we are doing everything we can to further remove the friction from our users’ daily digital lives so that they can work, connect with loved ones, and enjoy their hobbies from anywhere with simple and seamless technology experiences. As a part of this initiative, we’ve emphasized device continuity, ensuring that the devices in the Galaxy Ecosystem work together for our users.

Therefore, as PCs continue to power many of our daily routines, we are continuing our efforts with our Galaxy Book lineup to provide best-in-class experiences across our devices. That’s why we’re continuing our longstanding partnership with Intel and Microsoft. Together, we will achieve three goals with our soon-to-be-announced next generation Galaxy Book lineup that is set to transform the way people use their devices within their daily lives: a seamless experience across devices and operating systems, the combination of the best of Galaxy mobility powered by Intel, and peace of mind brought about through robust security.

We are excited to share the full details of the next generation of Galaxy Book with you right ahead of Mobile World Congress (MWC), but in the meantime, here are a few things you can expect.

Seamless Experiences That Transcend Device and OS

As consumers continue to own and carry more mobile devices, from smartphones and tablets to PCs and wearables, we understand how vitally important it is that their tech works flawlessly together, no matter what operating system or form factor they are using.

We have already made major progress in tandem with Microsoft on apps like Link to Windows, and in 2022, we will expand these experiences even further. From smartphones to PCs, Galaxy devices already maintain a seamless experience that enables access to Microsoft apps such as Office, OneDrive and Outlook for full on-the-go functionality. Going forward, we will be bringing even more continuity to users as they work, connect, play and more.

To provide more consistency in the way our device experiences look and feel for all users, we recently announced One UI Book 4. Now, your favorite Samsung apps like Samsung Gallery and Samsung Notes look clean and consistent, whether you’re using them on your phone or your PC.

Combining the Best of Galaxy Mobility, Powered by Intel

We’re committed to creating devices in the Galaxy Ecosystem that are as thin and as light as possible while still being able to power your full productivity.

With the next generation of Galaxy Book, Samsung and Intel are building a modern PC experience, bringing the best of the connected Galaxy Ecosystem and mobility together with next-generation performance, battery life to give users a series of PCs that fulfill all their needs no matter where they are in life, or their day.

Peace of Mind for Our Users

These days, more and more people are working at home and facing unprecedented security risks to both themselves and their companies. We remain committed to providing safe, private and secure experiences no matter where our customers are to help contribute to a safer society.

The threat of cybercrime has increased substantially since the start of the pandemic, something which has the potential to cause untold damage to companies and individuals alike. However, we want to do everything we can to protect Galaxy users.

Nowadays, it’s vital that we deliver an experience that’s as secure as possible. One thing is clear: we can’t do this alone. To deliver the safest PCs possible, we worked together with Intel and Microsoft to ensure the next generation of devices meets the strongest security standards and combats modern security threats. We can’t wait to show you the next generation of Galaxy Book alongside our trusted partners. Look out for more updates soon once we’re ready to share our full vision of the modern PC experience.

Samsung Galaxy S21 Ultra 5G: Best Smartphone

At the awards ceremony on June 30^th, the Samsung Galaxy S21 Ultra 5G was named ‘Best Smartphone’ of the past year. The smartphone, which features a professional grade camera system and bright Intelligent Display is the go-to choice for users who want to take gorgeous, detailed photos. It is also the first device of the S Series to support the S Pen, for advanced productivity from power users. With all these features packed into a sleek contour-cut design, the Samsung Galaxy S21 Ultra 5G represents the very best of Samsung engineering.

The category judges said, “The best Android smartphone Samsung has ever made with a great range of features, stunning AMOLED display, best-in-class cameras and more – this phone delivers across the board and is a worthy winner of Best Smartphones in 2021.”

Also shortlisted in this category was the Samsung Galaxy S20 FE, which brought fan-favorite features of the flagship Galaxy S20 to even more users, including the incredible AI-powered camera and beautiful Infinity-O 120Hz display.

“We are honored to have been recognized in such a competitive category at this year’s GLOMO awards. Samsung has a long, proud history of driving innovation, and we aim to deliver devices that meet the needs of our users now and in the future,” said Stephanie Choi, Senior Vice President & Head of Marketing, Mobile Communications Business at Samsung Electronics. “As the user needs continue to grow so varied and dynamic, we are committed to leading the journey in developing devices that are loved by users across the globe.”

“Congratulations to all the winners and nominees of the GSMA’s GLOMO Awards 2021. You truly embody the theme of this year’s event, Connected Impact,” said John Hoffman, CEO, GSMA Ltd. “Given the challenging circumstances we’ve all faced over the last 15 months, it’s more important than ever to come together to recognize the incredible innovation and ingenuity shaping our industry, as well as the positive impact this is making on the world around us.”

For more information about the latest Galaxy devices and services, please visit news.samsung.com/galaxy, www.samsungmobilepress.com, www.samsung.com.

FITT360: Created by LINKFLOW, FITT360 is a neckband-type 360-degree camera that records full-HD video from the first-person viewpoint.

• Automatic stitching technology enables 360-degree content to be shared and broadcast in real time.
• A 6-axis sensor helps to deliver unshakable stability and minimize distortion.
• Its ergonomic, durable design made from water- and dust-resistant materials ensures that it can be worn comfortably and in just about any environment.
• FITT360 SECURITY, a variant for use as a bodycam, is also available for the security market.

Ahead: Developed by analogue plus, Ahead is a smart communication device that makes it easier and safer for helmet users such as cyclists, skiers and construction workers to make calls, enjoy music and receive voice notifications.

• The device, which attaches to the outside of a helmet, is paired with the user’s smart phone.
• Noise cancellation and beam-forming technology provide loud and clear communication while active, even in noisy environments.
• Push to Talk (PTT) functionality enables communication among multiple users at the same time via a two-way radio connection.

nemonic: Launched by Mangoslab, nemonic is a compact smart printer that prints memos from a mobile device or PC as sticky notes without using ink or toner.

• Users can compose, edit and print information such as digitally handwritten memos, text, images, or tables using preset templates on the nemonic app.
• Information is printed on sticky note paper in less than five seconds.
• Printed notes can be saved on a cloud service to be managed and shared easily.
• nemonic can connect to up to 20 mobile devices simultaneously via Bluetooth.

Where to find the projects:

• FITT 360 SECURITY: Hall 1 at Fira Gran Via Stand 1H1
• Ahead: Hall 8 at Fira Montjuïc–4YFN Stand L4.4
• nemonic: Hall 8 at Fira Montjuïc–4YFN Stand L1.8/L1.6

About C-Lab: Created in December 2012, Samsung’s C-Lab is an internal venture incubation program that encourages a creative corporate culture and nurtures innovative ideas from Samsung employees.

• C-Lab projects make up a number of unique categories, including transportation, education, social contribution, fintech, healthcare, IoT and beauty.
• Since its establishment, C-Lab has supported 195 projects.
• Of these completed projects, 46 percent have been transferred to a Samsung business department; 32 percent were completed and wrapped up; and 22 percent have become spin-off companies.
• Samsung C-Lab has been participating in major international exhibitions since 2015, when it was first introduced at South by Southwest (SXSW). C-Lab projects have also been featured at the Consumer Electronics Show (CES), Internationale Funkausstellung Berlin (IFA) and the Virtual Reality LA Expo (VRLA), among other large-scale global tech gatherings.

An MWC attendee gets hands on with the FITT360 wearable camera.

With an ergonomic design, FITT360 sits comfortably around the neck.

A visitor to the analogue plus booth tries Ahead on for size.

Ahead attaches easily to the outside of a helmet.

A Mangoslab employee demonstrates how the nemonic smart printer and app work.

“The evolution of communication technologies has transformed the way people live their lives,” said Youngky Kim, President and Head of Networks Business at Samsung Electronics. “5G technology will offer us a new level of experience, which is immersive, tactile and ubiquitous. Thanks to seamless mobility, higher throughput and low latency of 5G technology, new services like hologram calls, virtual reality broadcasting of live football games and self-driving cars will enrich our lives.” he added.

5G Technology

At MWC 2016, Samsung will make 5G technology a reality by introducing reliable mobility and feasibility to utilize spectrums above 6GHz. Samsung will demonstrate the capability of the technology by transmitting eight Ultra High-Definition 4K videos over the air without delays. The company will simultaneously use its mmWave radio system for spectrums above 6GHz. This will show a low latency of less than one millisecond and a high speed data communication in gigabit throughput.

In addition, Samsung will introduce world’s first mobile handover test using the mmWave radio system and smartphone-integrated, multiple antenna modules in a small form factor. It is another footstep toward realization of 5G technology into reality that no one has not yet introduced.

Multi-link Connectivity Solution

The explosive growth in demand for mobile data is forcing operators to find new ways to make their network architecture simple and flexible. Operators face challenges to efficiently manage heterogeneous networks that include LTE/WiFi, macro/small cells, licensed/unlicensed spectrums and even different generations from 2G to 5G.

To address these challenges, Samsung will present a range of new solutions, including LTE-Unlicensed (LTE-U) / License Assisted Access (LAA), Multi-Path Transfer Control Protocol (MP-TCP), D-RAN Inter-site Carrier Aggregation and Samsung Smart Multi-Linktm.

Multi-Path Transfer Control Protocol (MP-TCP) technology is currently one of the key priorities for Samsung. This technology allows aggregation among independent networks using different technologies, such as WiFi, IoT, 3G, 4G, 5G and more. Distinguished from other technologies such as Dual/Multi connectivity, MP-TCP enables the merging of data streams from each independent network, including non-3GPP standard based networks, at the Internet Protocol (IP) layer, which makes aggregation much simpler and faster. This technology has already been successfully commercialized in Korea, one of the world’s most data-centric countries, last year.

Samsung is also introducing Smart Multi-Linktm for the first time, based on its Unified Core architecture. This is designed to support backward and forward compatibility, incorporating 2G to 5G technology, in addition to embracing non-3GPP standard technologies. Using Network Function Virtualization (NFV) and Self Defined Network (SDN), Smart Multi-Linktm enables the transformation of distributive networks into one unified and flexible network.

Internet of Things (IoT)

The key lineup of Samsung IoT solutions will be seen at this year’s MWC as well; including IoT Core, Gateways and various radio access solutions such as a standalone IoT base station, IoT integrated Digital Unit (DU) and LoRaTM based Unlicensed Low Power Wide Area (LPWA).

Samsung will also introduce its Mission-Critical IoT service, a new use case incorporated with Public Safety-LTE. As a total solution provider of consumer electronics and carrier solutions, Samsung can provide a complete package of Mission-Critical IoT services, even including a diverse range of sensors and devices.

Not only will Samsung fulfill its requirements for 3GPP standards such as CAT-0, CAT-1, CAT-M, NB-IoT in 2016, but the company will also unveil its ‘standard beyond’ technologies in 2017, which will be especially optimal for Mission-Critical IoT.

Public-Safety LTE

Samsung will demonstrate its live Push-to-Talk services with multiple handheld devices, to show a typical emergency use case. In particular, this demonstration will be showcased with Evolved Multimedia Broadcast Multicast Services (eMBMS), which enables HD videos and images to be broadcast to multiple devices instantly with minimized network resources. And with a virtualized core solution, a single PS-LTE network can be configured and operated independently for each government agency such as the police, fire services and national railways, while being controlled efficiently from a single point at the main control center.

Furthermore, Samsung will be deploying the world’s first 3GPP standard based PS-LTE network in Korea as the only end-to-end solution provider—from devices to core and radio solutions.

Centralized-RAN Evolution: C-RAN 2.0+

With commercial deployment of C-RAN in Korea, Samsung has already undergone two cycles of upgrades. This year, Samsung will enhance its C-RAN platform once again by introducing C-RAN 2.0+. Retaining the benefits from Samsung’s Smart SON and Smart Scheduler, base stations will detect the interference at the cell-edge and control radio transmission power in real time and maximize the total data throughput by 40~50% on average.

C-RAN is already considered a revolutionary part of the cellular industry’s future. Samsung’s continuous C-RAN evolution will be an important asset for operators preparing for 5G networks.

All of these latest solutions will be exhibited at the Samsung booth (Exhibit Hall 2 Stand 2M10) during Mobile World Congress 2016 from February 22-25 in Barcelona, Spain.

In 2006, the location of the MWC was moved from Cannes to the Fira Gran Via in Barcelona, Europe’s second largest exhibition centers, due to the growing number of participants and attendees. The GSMA, the organization behind MWC, expects that attendance for Mobile World Congress 2015 will exceed the record of nearly 86,000 attendees set at the 2014 event. Mobile World Congress will be held 2-5 March 2015 at Fira Gran Via in Barcelona, with events also taking place at Fira Montjuïc.

One event in particular has been generating an enormous amount of excitement and buzz, and will take place ahead of official start of MWC on March 1^st, 2015. Samsung’s Unpacked event will reveal to the world the Galaxy S6 and S6 Edge, the new flagship models to which the smartphone technology leader has dedicated an unprecedented amount of research and development, in hopes of creating the best smartphone available on the market.

The full Unpacked event will soon be available to be viewed.

The Unpacked Event

Samsung’s Unpacked event set sail on a beautiful sunny day in Barcelona, near the Mediterranean Sea. The atmosphere was filled with languages from around the globe, as people from all over the world gathered to witness Samsung’s revealing of the groundbreaking Galaxy S6 and S6 edge. As the event was nearing the time of launch, news and media were invited into the auditorium, and a once empty venue filled with thousands of chairs, was instantaneously occupied as a wave people wearing orange wrist bands flooded in to get the best seat.

When the time finally arrived at 6:30 PM, the auditorium was transformed into an immersive presentation, surrounded by near 360 degrees of screens, displaying futuristic effects accompanied by music with similar themes. Then, a voice began addressing the crowd with the first official images if the Galaxy S6 and S6 edge being brilliantly displayed on the screens.

“What’s next? It’s the question that begins all our exploring. It ignites our imagination. Inspires us to bring in tomorrow, today. Tomorrow, metals will flow. Beauty will be powerful. Walls will disappear, reflections will be free. Colors will live. The future will be the present. Light the way to next. Welcome to Galaxy Unpacked 2015.”

With the audience’s full attention placed on center stage, Young Hee Lee, Executive Vice President opened the presentation and readied the world for the revealing of the next Galaxy. She then introduced JK Shin, CEO and head of the IM division.

Two words appeared on the screens that encapsulate Samsung’s tireless effort to bring the world the best mobile device possible; Relentless Innovation. “No more internet rumors, today we introduce what’s next.” JK Shin delved deeper into Samsung’s mission in not only developing the most beautiful device, but also the most powerful before fading into mesmerizing and detailed displays of the new Galaxy. JK Shin discussed the key elements of the Galaxy S6 and S6 edge, focusing on Samsung Pay, Knox Security, the powerful and revolutionary front and rear cameras, and Samsung’s cutting-edge developments in wireless charging.

Then, out from his jacket pocket, came the device everyone was waiting for; the Galaxy S6 edge. Mr. Shin explained that Samsung has an important role to play in advancing technology in our lives. With Samsung’s firsts in smartphone innovation and advancements, the technology leader is setting the bar high, and other companies will soon follow, realizing the need in incorporating similar technology in their products. “The next is now!” Samsung has set up to deliver something better than ever before.

Hyun Yeul Lee, the User Experience leader behind the Galaxy series, went on to describe the new design interface and functionality. Simple and refined, the UX is designed to be beautiful and basic. Text has replaced symbols, color codes group applications together based on their functionality and the edge’s curved screens further enhance user’s interaction with the device, allowing then to know who is contacting them and the urgency needed in response. There will no longer be hard to use and hard to find features and most importantly, “No more scrolling!” Hyun Yeul Lee says with amplitude.

Following Hyun Yeul Lee, Justin Denison, from Samsung America, reiterates how Samsung has set the bar for the rest of the industry in memory, battery life, wireless charging, and smartphone camera technology. The Galaxy S6 and S6 edge will feature eMMC memory cards that will integrate seamlessly with SSD’s, creating a whole new world of Universal Flash Storage.

Justin Denison shortly touches on the new Gear VR 2, and how it and the Galaxy S6 and S6 edge will bring about an out of this world immersive experience. The super AMOLED screen on the next Galaxy displays practically crystal-clear images for Gear VR 2 users, creating the best virtual adventures possible.

When describing the Galaxy battery capabilities, Mr. Denison explains that it only takes 10 minutes of charge time to product enough battery power that will last 4 hours of normal usage.

The Galaxy S6 and S6 edge will come with Samsung Pay, a highly secure and universally accepted mobile payment system that will work with most credit cards, debit cards and NFC. The MST even allows the users to use mobile payments even when mag strips can only be used. For ease of mind, users’ data remains only with their banks, not within the device or with Samsung Pay.

The last presenter, Gregory Wade, described in depth the emphasis Samsung has put into its mobile security with Samsung Knox. “Ready for business, right out of the box!”

After the Unpacked presentation, the audience was invited to have a hands-on interaction with the devices of the future. The moment everyone was waiting for, actually having the opportunity hold and use the devices, had arrived. Crowds quickly surrounded the exhibition stalls where several models of the phone could be held.

One attendee explained that he was very impressed with the S6, particularly the sleek design of the metal frame and that the S6 is the best model he has seen from Samsung, or any other mobile company.

The Galaxy S6 and S6 lived up to the hype and far exceeded expectations, especially when attendees could actually feel the lightweight and impressive metal design in their hands.

The next Galaxy will be available in select markets beginning on April 10th, 2015.

Updated at 11:00 PM CET, following the conclusion of the Unpacked event

Samsung’s Presence at MWC

It is clearly evident that Samsung has a strong presence at this year’s MWC. After yesterday’s Unpacked event and unveiling of Samsung’s new Galaxy S6 and S6 edge flagship models, crowds were in constant flow with attendees wanting a hands-on interaction with the most powerful and innovative smartphone soon to be in the consumer market.

Samsung’s impressive mobile exhibition showcases the key elements of Samsung’s arsenal of products, applications, security, and memory solutions. The obvious excitement was surrounding the Galaxy S6 and S6 edge, drawing scores of people and media to the Samsung Mobile stage.

Those with the necessary credentials were allowed access into Samsung’s elegant exhibit, housing the Galaxy S6 and S6 edge and Gear VR Innovator Edition for Galaxy S6 and S6 edge, as well as demonstrations of the S Health app, Samsung KNOX security system, and the highly anticipated Samsung Pay, which is set to revolutionize mobile payment.

In addition to mobile offerings, Samsung has an exhibit dedicated to Networks Solutions and Device Solutions.

Samsung Tomorrow will be covering the entire event with exclusive, onsite interviews, video demonstrations and exciting information and coverage. Follow Samsung Tomorrow for up to date news and announcements from Samsung during the Mobile World Congress 2015.

Updated at 12:00 AM CET, following the official opening of MWC 2015