▲ Hedi Mertens’s Gruppo di quadrati sulla base di un quadrato (1966) shown on Neo QLED by Samsung.

Samsung Electronics, the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store.¹ Representing the most extensive Art Basel collection to date, the ABB Collection introduces 38 curated works from globally renowned artists and galleries — marking a new milestone in Samsung and Art Basel’s mission to bring world-class art to a wider audience.

The ABB Collection stands apart for its emphasis on diversity, with works that span continents, mediums and voices. For the first time, the collection features representation from an Africa-based gallery, deepening the global reach and cultural richness of the Samsung x Art Basel initiative. Some of this collection will be displayed at the Art Basel, from June 19-22, at Messe Basel in Switzerland.²

A Curated Vision of Global Expression

Handpicked from over 100 submissions, the 38 pieces in the ABB Collection were carefully curated with a focus on artist diversity, medium variety and geographic representation. The collection celebrates both emerging talent and established visionaries, aligning with Art Basel’s dedication to championing contemporary art from all corners of the world.

Highlights include:

• Roméo Mivekannin, “Young woman with peonies after Frédéric Bazille” (2023): A compelling reimagining of classical portraiture from a postcolonial perspective.
• Basim Magdy, “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022): A vibrant exploration of utopian futurism.
• Zandile Tshabalala, “Pink Blossoms” (2024): A powerful portrait celebrating Black femininity and nature.
• Antonia Kuo, “Willo” (diptych) (2024): A striking dual-panel composition that fuses digital manipulation with analog techniques.

The collection also includes works by iconic names such as Jo Baer, Kibong Rhee and Lynn Hershman Leeson, further enriching the visual and thematic depth of this year’s selection.

ArtCube: An Interactive Hands-on Experience at Art Basel

▲ Jo Baer’s Untitled (1961-1962) shown on Neo QLED by Samsung.

To further highlight the intersection of art and technology, Samsung will present an interactive lounge titled ArtCube³ at Art Basel. This immersive showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork — including selections from the Art Basel Collection — with breathtaking detail and depth.

ArtCube invites visitors to engage with the Samsung Art Store’s exclusive collections and freely experience the premium picture quality. Visitors can also make customized portraits of moving art pieces only available through ArtCube’s tailored curation. In addition to the ArtCube lounge experience, Samsung will host a series of panel discussions featuring influential voices from the contemporary art scene, sparking conversations around technology’s expanding role in artistic expression and accessibility.

Strengthening a Cultural Partnership

Samsung and Art Basel have partnered to introduce curated digital collections that began with the 2024 Art Basel Miami Beach, 2025 Art Basel Hong Kong, and now includes the 2025 Art Basel in Basel. Artworks from Art Basel Hong Kong, launched in March, have gained global popularity among Art Store users, ranking them in top 10 most-viewed art pieces.⁴ This ongoing collaboration highlights the shared vision of expanding the role of displays as vibrant platforms for storytelling and artistic dialogue.

“With the launch of a new collection in the Samsung Art Store for Art Basel in Basel 2025, we’re thrilled to offer our global audiences new ways to engage with our show,” said Maike Cruse, Director of Art Basel in Basel. Our global partnership with Samsung extends the visitor experience beyond the Messe and into people’s homes — creating new entry points to discover the exceptional artists and galleries that define our flagship fair in Basel.”

Completing a Unique Art Experience on Samsung Art TVs

▲ Lynn Hershman Leeson’s Seduction (1985) shown on Neo QLED 8K by Samsung.

Samsung Art Store offers the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. You can choose from 3,500+ works of art spanning over 800 artists, including the ABB Collection.

Spanning the Neo QLED 8K, Neo QLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI-enhanced picture and sound, Samsung Art Store is newly available across the Samsung 2025 TV lineup. These TV models also come with new personalized features that bring users closer to all the shows, movies and sports they love. Across the lineup, Samsung offers more ways than ever to transform TV screens into personalized art galleries.

The Art Basel in Basel Collection is now available exclusively on the Samsung Art Store to all Samsung Art TV users.

For more information, visit www.samsung.com.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com.

¹ Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.
² Event is open to the public from June 19-22, after VIP opening from June 16-18.
³ Samsung Lounge ‘ArtCube’ is in Halle 1, the main exhibition floor inside Messe Basel.
⁴ The information provided is based on the results collected during April 2025.

▲ Artist Marc Dennis is standing inside the Samsung ArtCube, surrounded by his artworks.

“Samsung continues to make digital art accessible to more people through our premium display lineup,” said Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business. “As the leader in Art TVs and Official Visual Display partner of Art Basel, the world’s most prestigious art fair, we remain committed to bringing the Art Basel experience to a wider audience with the Samsung Art Store.”

▲ Visitors at the Samsung ArtCube enjoyed various artworks on MICRO LED.

This year, Art Basel Hong Kong highlighted 240 galleries from 42 countries, with more than half of the artworks coming from Asia and the Asia-Pacific, showcasing the region’s dynamic cultural landscape.

At the fair, Samsung hosted a dedicated ArtCube lounge under the concept, ‘Borderless: Dive into the Art,’ featuring specially curated art collections available in stunning 4K quality on the Samsung Art Store. Additionally, visitors were able to experience artworks by five contemporary artists, including Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis and Jules de Balincount.

▲ Artist Jules de Balincourt is standing inside the Samsung ArtCube, surrounded by his artworks displayed on Samsung Art TVs.

The ArtCube lounge featured five premium Samsung TVs, including The Frame, MICRO LED and Neo QLED 8K, delivering a breathtaking digital art experience. Upon stepping into the ArtCube lounge, visitors were welcomed by a display of artworks unfolding across the screens, creating an endlessly expanding and immersive artistic environment that unlocked a new appreciation of digital art.

▲ (From left) Hayley Romer, CGO at Art Basel converses with Daria Greene, Head of Content and Curation at Samsung.

In addition to its dynamic lounge experience, Daria Greene, Head of Content and Curation at Samsung, hosted a series of panel discussions featuring influential voices from the contemporary art world. These sessions included:

• Bridging Worlds: How Technology is Transforming Art Appreciation & Accessibility
  This conversation with Hayley Romer, Chief Growth Officer at Art Basel, delved into how digital innovation redefined the way art was created, displayed and appreciated—making it more immersive and accessible to global audiences than ever before. Romer mentioned, “In partnership with Samsung, we are updating our artworks in the Samsung Art Store every quarter. It is a lot of fun to find and explore the lovely pieces chosen by Art Basel, as well as those from museums.”
• Blending Old & New: A Fireside Chat with Marc Dennis
  Renowned hyper-realistic painter Marc Dennis joined the discussion about his artistic practice of skillfully blending Old Master techniques with modern themes to craft art that was both timeless and provocative. “Unlike in traditional museums, Samsung Art TVs allow people to spend as much time as they want with artworks, which is important to me because my works are very detailed,” Dennis explained.

▲ Hyper-realistic artist Marc Dennis describes how the Samsung Neo QLED 8K showcases this artwork with meticulous distinction.

Samsung recently launched a new Art Store collection featuring 23 curated artworks from Art Basel Hong Kong’s renowned galleries, made available on March 17, 2025. Global subscribers to the Art Store can now enjoy more than 3,000 pieces from world-leading museums and galleries, available on Samsung TVs including The Frame, MICRO LED, Neo QLED and QLED TVs.

▲ Samsung ArtCube displayed artworks created by artist Aerosyn-lex Mestrovic.

For more information, visit www.samsung.com.

Samsung Electronics today announced that approximately 80 models in its 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction¹ and Product Carbon Footprint² certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, we will continue to be at the forefront of establishing a more energy-efficient ecosystem that benefits consumers.”

Following last year’s certification of 60 models across the Neo QLED, OLED and Lifestyle TV categories, Samsung has further increased its number of certified products in 2025 to include QLED TVs. In addition, the company is also working towards obtaining certification for its Color E-Paper lineup later this year.

The certifications from TÜV Rheinland are awarded following a rigorous evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognized sustainability standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared to their predecessors.

Samsung’s leadership in energy-efficient display technology dates back to 2021, when the Neo QLED became the first 4K and higher-resolution TV to earn the Reducing CO₂ certification. Since then, Samsung has continually expanded its portfolio of environmentally certified products, including QLED, Crystal UHD, Lifestyle TVs, OLED TVs and a wide range of monitors and digital signage products.

For more information on Samsung’s 2025 TV lineup, please visit www.samsung.com.

¹ 38 Certified models include Neo QLED 8K(QN990F, QN950F), Neo QLED 4K(QN90F, QN85F), OLED(S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro(LS03FW), LCD Signage(QMC 43”, 50”, 55”, 75”), and Soundbar(Q930F, Q800F, QS700F) products.
² 42 Certified models include Neo QLED 8K(QN900F), Neo QLED 4K(QN80F, QN70F), OLED(S95F 77”/83”, S85F 55”/65”), The Frame(LS03F), QLED(Q8F, Q7F), Viewfinity S80UD, S80D, QMC 65’’/85’’, Soundbar(Q990F), EMDX 32″.

Samsung Electronics today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.

“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”

Innovating the Home Entertainment Experience

Samsung, the global leader in the TV market for 18 consecutive years, is redefining home entertainment with the integration of Eclipsa Audio. With the largest market share over 75 inches worldwide, Samsung TVs are poised to make this groundbreaking technology accessible to more consumers than ever before.

Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.

As the first in the industry to adopt Eclipsa Audio, Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.

Expanding Content and Playback

Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.

To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the highest standards of sound fidelity.

“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”

▲ Visitors try out the magical glasses-free Odyssey 3D monitor at Gamescom 2024.

Held from August 20-25 in Cologne, Germany, Gamescom 2024 spanned an impressive 230,000 square meters. Over 1,400 companies from showcased their latest games and technology to more than 335,000 fans from around 120 countries at the annual gaming conference. Offering something for everyone, Samsung’s booth became a must-visit attraction at Gamescom 2024.

▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2024, where the company welcomed visitors to enjoy the latest innovations in gaming technology.

A Magical Glasses-Free 3D Gaming Experience

The booth centered around Samsung’s newest Odyssey 3D monitor — a glasses-free display delivering a 3D experience unlike anything currently available on the market.

While preparing for Gamescom 2024, Samsung determined that the optimal distance to experience 3D gaming on the Odyssey 3D was about 60 cm (approximately 2 feet). Monitors at the booth were positioned from this distance, allowing fans to experience Eye Tracking and View Mapping technology that projects 3D graphics with astounding picture quality.

With these advancements, Samsung continues to build on its legacy of excellence and innovation by reshaping the gaming landscape and transforming how people interact with their favorite titles. The technology left a lasting impression on Gamescom 2024 attendees. “The 3D graphics made it look like I could reach out and touch the world in the game,” said one visitor. “Everything felt so much more real.”

▲ Partnering with KRAFTON’s inZOI, Samsung invited visitors to preview the game as well as the Odyssey 3D monitor — before the release of either product.

The next generation of photo-realistic games is becoming even more lifelike with Samsung’s 3D technology. Thanks to a special partnership between KRAFTON and Samsung, fans could play KRAFTON’s life simulation game inZOI in stunning 3D at Samsung’s booth —the title is scheduled for release later this year.

▲ (From left) Donghwa Lim, Enterprise R&D Lab, and Sukho Song, Product Innovation Lab, Visual Display Business, Samsung Electronics pose for a photo in front of the Odyssey 3D monitor station.

“Gamescom is where passionate gamers come together,” said Donghwa Lim, Enterprise R&D Lab, Visual Display Business at Samsung Electronics, who oversees the Odyssey 3D’s hardware development. “We had a great opportunity to see how the 3D monitor we developed can captivate people’s attention and exceed their gaming expectations.”

“I was pleased to see people enjoying games on the 3D monitor at Gamescom,” added Sukho Song from Product Innovation Lab, Visual Display Business at Samsung Electronics, who specializes in 2D-to-3D transition technology. “We worked hard to develop a gaming monitor optimized for 3D to create new viewing environments and dimensions for gaming fans.”

Something for Everyone — Game Previews on the Latest Screens

▲ Odyssey Gaming Zone at Samsung’s booth at Gamescom 2024

Visitors to Gamescom 2024 had the chance to experience the powerful performance of the Odyssey OLED G6, Odyssey OLED G8 and Odyssey OLED G9 monitors. These displays gave new life to fan-favorite games including Genshin Impact and showcased upcoming releases such as the World of Warcraft expansion, World of Warcraft: The War Within.

▲ Gamers play Genshin Impact on the Odyssey OLED G8 at Samsung’s booth at Gamescom 2024.

The 32” Odyssey OLED G8 is the ultimate immersive OLED monitor, featuring a 4K UHD 16:9 screen that allows users to step directly into the worlds of the games they play. With a 240Hz refresh rate and 0.03ms response time, this monitor promises smoother, more responsive gameplay. At Gamescom 2024, fans could experience Genshin Impact on the Odyssey OLED G8 with unparalleled visual quality and unmatched gaming performance.

▲ Samsung’s booth offered visitors an early glimpse of World of Warcraft: The War Within on the Odyssey Neo G9.

Ahead of the eagerly awaited release of the World of Warcraft: The War Within, fans got an exclusive preview of the new content on the 49” Odyssey OLED G9 which further heightened anticipation for the game. The monitor’s dual QHD resolution 32:9 ultra-wide screen ratio brought Azeroth’s visual splendor to life, while the 240Hz refresh rate and 0.03ms response time allowed gameplay decisions to materialize almost instantaneously.

Gaming on Gaming Hub on Samsung AI TVs

▲ Visitors to Samsung’s booth at Gamescom 2024 faced off in popular sports games on Samsung’s TVs.

For gamers who enjoy playing on Samsung Gaming Hub or via consoles, Samsung showcased the best gaming TVs on the market at its booth. Visitors went head-to-head in today’s hottest sports games on the  75” Neo QLED 8K and 98” Neo QLED TVs. Motion Xcelerator and AI-optimized picture quality added to the excitement of the matches.

In addition, fans had an up-close look at the 77” OLED TV with a diverse selection of games to play. The TV’s bold contrast, vibrant colors and Game Motion Plus feature created optimal gaming visuals, whereas the 120Hz refresh rate ensured smooth and responsive gameplay.

▲ Samsung’s booth at Gamescom 2024 hosted live gaming events including tournaments.

Throughout Gamescom 2024, visitors to Samsung’s booth enjoyed watching live gaming tournaments and showcases on the stage. Contestants performed at their best with the Odyssey OLED G8 to bring the excitement of live gaming to a whole new level.

▲ Crowds of gamers gather at Gamescom 2024.

Gamescom is the ultimate convergence of gaming technology and culture. This year, Samsung demonstrated leadership in the gaming monitor industry, unveiling new technologies that redefine how people game. Samsung will continue to push the envelope to provide innovative solutions for more immersive gaming.

▲ (Left) Deokhwan Kim, Picture Quality Solution Lab at Samsung Electronics, explains that AI-backed features such as 8K AI Upscaling Pro are powered by a new and powerful NQ8 AI Gen3 Processor on the 2024 Neo QLED 8K.

The Tech Seminar is part of a global series, following successful events in Europe and Southeast Asia earlier this year and coming after the ‘Unbox & Discover’ events held across Latin America. The event will offer a more in-depth exploration of 2024 picture and audio technology, with experts from the Visual Display division explaining the new features to media and industry professionals.

Key highlights will include:

• Neo QLED 8K: Featuring advanced image upscaling powered by the NQ8 AI Gen3 Processor, the Neo QLED 8K uses 512 neural networks to transform content from its original quality to a stunning 8K resolution.¹ This AI-driven technology analyzes and improves image details in real time, providing a premium viewing experience with exceptional clarity and detail.
• Gaming Features: The 2024 Neo QLED comes with advanced game optimization features, including AI Auto Game Mode,² which provides gamers with a seamless and immersive experience tailored to their specific game type.
• Samsung OLED: Offering superior picture quality without light reflection, Samsung’s 2024 OLED lineup ensures vibrant colors and deeper blacks than ever before. Samsung OLED’s Glare Free technology, certified by Underwriters Laboratories Inc. (UL), ensures optimal color accuracy and clarity even in bright conditions.
• Music Frame: This innovative speaker doubles as a decorative frame, providing rich surround sound when connected to a Samsung TV. It integrates seamlessly into any home environment, enhancing both the visual and audio experience.

▲ (Right) Kevin Cha, Picture Quality Solution Lab at Samsung Electronics, describes how the 2024 Neo QLED 8K incorporates the new and powerful NQ8 AI Gen3 Processor to support AI-backed features such as 8K AI Upscaling Pro and AI Motion Enhancer Pro.

“We are thrilled to offer an exclusive deep dive into our AI TV technologies at the LATAM Tech Seminar,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “This event is a unique opportunity for experts and reviewers to experience firsthand our latest products that deliver exceptional picture quality, advanced features and seamless connectivity.”

For more information on Samsung’s 2024 TV and monitor lineup, please visit samsung.com.

▲ (Right) Andy Lee, Head of Picture Quality Solution Lab at Samsung Electronics, shares how the 2024 Samsung OLED features Glare Free technology to deliver a comfortable viewing experience.

¹ 8K AI Upscaling Pro
² Available in models Q80D and above

Since 2012, Samsung’s global Tech Seminar sessions have served as a platform for sharing detailed information and exclusive product experiences. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung plans to present innovations that deliver industry-leading viewing experiences and user-friendly features.

▲ Haylie Jung (right), Picture Quality Solution Lab at Samsung Electronics, explains that the 2024 Neo QLED 8K incorporates the new and powerful NQ8 AI Gen3 Processor to support AI-backed features such as 8K AI Upscaling Pro and AI Motion Enhancer Pro

The 2024 Southeast Asia Tech Seminar in Bangkok follows a successful series kickoff in Frankfurt, Germany this February. At this event and upcoming seminars in regions such as Latin America, Samsung will present new TV and monitor technologies, as well as lifestyle products:

• Samsung’s 2024 Neo QLED 8K includes the latest NQ8 AI Gen3 Processor, which enables a vivid and more precise picture through its 512 neural networks—eight times as many as its predecessor. It supports features like 8K AI Upscaling Pro and AI Motion Enhancer Pro for the best Neo QLED 8K visuals to date.
• The 2024 Samsung OLED TV upscales content to 4K resolution thanks to the NQ4 AI Gen2 Processor, and features OLED Glare Free technology. Certified by Underwriters Laboratories Inc. (UL), the technology reduces light reflection on the screen to provide a more immersive viewing experience with fewer distractions.
• Music Frame is a new lifestyle product that functions as a frame-shaped speaker. It can be used as a frame on the wall by inserting images or photos into its replaceable photo frame.
• Samsung Knox, applied to Samsung TV, achieved a ‘Common Criteria’ certification, recognized by 31 countries this February as strengthening TV security measures in terms of software and hardware.

▲ Kevin Cha (right), Picture Quality Solution Lab at Samsung Electronics, explains that AI-backed features such as 8K AI upscaling pro are powered by a new and powerful NQ8 AI Gen3 processor to the 2024 Neo QLED 8K

“We are extremely excited to share Samsung’s key AI TV technologies at the Tech Seminar,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are not only showcasing the latest technologies that make our TVs stand out, but also our real efforts to better serve customers and our focus on protecting their information.”

For more information on Samsung’s 2024 TV and monitor lineup, visit www.samsung.com/.

▲ Samsung Electronics has received a CC certification for 10 consecutive years since first applying Samsung Knox, the industry’s best security solution, to its TV products in 2015

▲ Andrew Sohn (left), Picture Quality Solution Lab at Samsung Electronics, shows off Samsung’s AI engine that can instantly optimize picture and sound quality based on the game or genre being played

▲ According to Kevin Cha (right), Picture Quality Solution Lab at Samsung Electronics, the 2024 Samsung OLED features Glare free technology to deliver a comfortable viewing experience

▲ Pawel Achtel is a world-renowned professional in underwater cinematography with a career spanning over 35 years and more than 5,000 dives ranging from the equator to Antarctica

Meet Pawel Achtel, a world-renowned professional in underwater cinematography with a career spanning over 35 years and more than 5,000 dives ranging from the equator to Antarctica. The filmmaker’s extensive diving experience informs his cinematographic work — which has captured the attention of industry leaders such as National Geographic, BBC and Discovery — providing a unique perspective on life underwater and highlighting his expertise in designing and producing advanced cinematography equipment. He was also involved in capturing 8K resolution underwater sequences for “Avatar: The Way of Water.”

Samsung Newsroom sat down with Pawel Achtel to dive into the details of underwater cinematography and explore how Samsung’s Neo QLED 8K lineup is reshaping the landscape for filmmakers and viewers at home.

▲ An example of Pavel Achtel’s work that captured a humpback whale up close

How 8K Technology Transforms Underwater Filmmaking

In fields like underwater cinematography, where visuals matter most, Samsung’s Neo QLED 8K is indispensable. Not only does it help viewers feel immersed in the scene, but it is also vital for filmmakers to assess underwater footage.

▲ Underwater cinematographers face a plethora of challenges including ocean currents and light refraction that make optical environments drastically different from on-the-ground filming. But Achtel focuses on the “breathtaking results” that come once the obstacles are overcome (video source: link)

Due to variables like ocean currents and light refraction, filming underwater in true 8K quality can be difficult. “But, when all the circumstances line up, the results are breathtaking,” shared Achtel.

While advanced technologies like submersible lenses assist in capturing these shots, Neo QLED 8K — known for its high resolution and clarity — allows filmmakers like Achtel to closely examine even the smallest details of underwater scenes. This close look helps improve sharpness and other aspects of image quality after filming, overcoming the challenges of underwater optics.

▲ Samsung’s Neo QLED 8K helps cinematographers closely examine details and improve picture quality

“The underwater world is elusive — and filmmakers have a rare opportunity to allow people to see it in great detail, in a way people may not see elsewhere,” said Achtel. “It makes these shots interesting and captivating as they reveal an environment completely foreign to us in stunning detail.”

Samsung made waves at CES 2024 by introducing the latest Neo QLED 8K with the new NQ8 AI Gen3 processor, delivering a cinematic experience at home. Impressed by its features, the filmmaker called the TV “a transformative advancement.”

He specifically praised features like 8K AI Upscaling Pro and AI Motion Enhancer Pro,¹ available on select Neo QLED 8K models, highlighting Samsung’s commitment to outstanding visuals. “Having witnessed the advanced features at CES 2024, I can confidently say they enhance realism and immersion,” added Achtel.

However, for this underwater cinematographer, the true power of 8K lies in the seamless integration of production and viewing technologies — charting a new course in content creation and consumption.

Diving Deep Into 8K Home Cinema

As the development and adoption of 8K filming equipment continues to grow, it’s also driving the creation of content that fully embraces the potential of 8K resolution. The unparalleled realism and captivating qualities of 8K make it an essential tool for storytelling, especially for content that demands a powerful visual impact.

Take underwater footage, for example, which is often played at a slower pace — giving audiences the time to absorb unfamiliar environments and take in details that might otherwise go unnoticed.

▲ Various factors including currents and light refraction present challenges for capturing clear, beautiful shots underwater

On the Neo QLED 8K, viewers can appreciate the “impressive color accuracy” and “nuanced portrayal of detailed scenes” of the ocean’s depths. From the calming blue water to the vivid and bright hues of fish and coral reefs, Achtel attributes the appeal of his 8K underwater imagery to the variety of striking colors and patterns. With Neo QLED 8K, the benefits now extend beyond just the content itself.

“On the viewing side, Neo QLED 8K plays a pivotal role in bringing the 8K ecosystem to life,” he explained. “It not only showcases content with remarkable clarity but also upscales lower-resolution footage to nearly 8K quality, ensuring an immersive viewing experience of the highest caliber.”

Given its advanced picture quality powered by increased neural networks and cutting-edge AI upscaling features, Neo QLED 8K elevates the viewing experience — even with content not initially captured in 8K. Combining advanced image quality with larger screen sizes also opens new possibilities for home viewing to offer an experience that rivals that of traditional big-screen setups.

In the ever-evolving landscape of visual storytelling, enhancing a TV’s ability to process non-8K content offers significant benefits and inspires filmmakers to strive for higher quality content.

“At the end of the day, having a device with an enhanced visual experience and immersive capabilities empowers cinematographers to craft and evaluate captivating content that resonates deeply with viewers,” said Achtel.

▲ AI Motion Enhancer Pro helps make 8K viewing experiences even smoother, not only for underwater scenes but also footages with fast-paced action like artists dancing on stage or sporting events

The role of 8K technology in underwater cinematography and home entertainment underscores its transformative potential to enhance visual storytelling and enrich the viewing experience for audiences around the world.

To learn more about Samsung’s Neo QLED 8K, visit samsung.com.

¹ 8K AI Upscaling Pro and AI Motion Enhancer Pro are exclusive features of the QN900D model.

“Wellness should be central to our routines, so building healthy habits through Samsung Daily+ makes it convenient to incorporate health and wellness into all different aspects of daily life,” said Demian Hyun, Vice President and Head of the Experience Planning Group of Visual Display Business at Samsung Electronics. “This new partnership underscores Samsung’s commitment as the leader in the global display industry to promoting thoughtful, interconnected health experiences aimed at bettering the lives of consumers.”

On the FlexIt app’s online portal, users can find, book and pay for exclusive one-on-one virtual fitness sessions directly on their TVs. With a camera connected — whether it be via a supported webcam³ or a smartphone — virtual health professionals⁴ provide real-time feedback, adjust workouts and offer form modifications to foster a supportive, safe and effective workout environment.

The FlexIt app helps users approach their health in a more holistic way; in addition to workout content, FlexIt offers nutrition training, low-impact wellness activities like meditation and yoga, and physical and occupational therapy. By working virtually with a trainer who understands their personal fitness journey and wellness goals, users craft an attainable routine that suits their needs and lifestyle, all from the comfort of their home or any other location with a connected device.

By housing services such as FlexIt, Samsung Daily+ is paving the way for the future of virtual health and wellness experiences through its convenience and accessibility to build productive and convenient daily routines. Samsung Daily+ serves as a new lifestyle hub for Smart TV users, allowing them to conveniently enjoy a wide range of premium lifestyle services and features — such as home fitness, telehealth services, video calls and more — using one single interface.

“Through the innovative FlexIt app for Samsung, we’re furthering our commitment to making fitness more accessible than ever. By delivering personalized, one-on-one immersive training experiences directly to your living room, we’re extending our reach to a broader audience, empowering individuals to achieve their wellness goals with ease and convenience,” said Austin Cohen, FlexIt’s Founder and CEO.

During CES^® 2024, Samsung gave consumers an early look at Samsung Daily+ and the FlexIt app on its 2024 Neo QLED 8K. Richard Friedman, FlexIt’s Senior Vice President of Technology, joined the Samsung team in Las Vegas to showcase how the FlexIt app integrates with Samsung TVs. Samsung Daily+ is also a 2024 CES Innovation Awards Honoree, having been recognized as a unique smart home service with an open ecosystem that integrates third-party services.

For more information on health offerings on Samsung’s TV lineup, visit Samsung.com.

About FlexIt

FlexIt has revolutionized the fitness and wellness industry through its innovative, cutting-edge technology, offering a comprehensive approach to holistic well-being for consumers and enterprises. Its core solution centers around live, one-on-one, two-way personal health and wellness sessions with fitness and wellness experts, accessible through both web and app platforms. FlexIt’s platform goes beyond just fitness training, embracing holistic well-being through nutrition coaching (led by registered nutritionists with a focus on weight loss), low-impact wellness activities (yoga, meditation, stretching and dance), health coaching, and physical and occupational therapy (covering preventive, pre/post-natal, senior and recovery), offering 28 health modalities on the platform.

Our comprehensive and innovative approach has earned us recognition within the industry. FlexIt has been selected for the Best Budget-Friendly Coaching App of 2023 by Women’s Health, the Best Personal Trainer Apps of 2023 by Forbes, and the Best Fitness Apps in 2023 by Oprah Daily and has been awarded by Men’s Health, Inc. 5000, US News & World Report, among many others.

For media inquiries, please contact:info@flexit.fit

¹ Availability varies by model and region. The FlexIt app will be available through Samsung Daily+ on all 2024 TV models: Neo QLED 8K, 4K, OLED, UHD (above DU7000) and The Frame. OS upgrade is scheduled to be provided for select 2023 TV models during the second half of 2024. 2022 and 2021 TV model users can download the FlexIt app through the app store.
² Starting this year, Samsung Daily+, a hub for lifestyle experiences, provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. With Samsung TVs at the center of the home, users can enjoy the benefits of the latest innovations and seamless connectivity between devices in their day-to-day lives.
³ Logitech Webcam (C930e, C922 PRO STREAM WEBCAM, C925E, C920s Pro HD Webcam, HD Pro Webcam C920, C920-C, C930c, HD Pro Webcam C920, StreamCam), Samsung (SC-FD100B)
⁴ English- and Spanish-speaking FlexIt health professionals and trainers

With more consumers desiring quality appliances to enjoy various forms of entertainment, Samsung has consistently sought to raise the bar for viewing experiences through its innovations. In line with this, the company showcased some of its premium appliances and newest services at the Screen Experience Zone in its CES booth. From the Neo QLED 8K ultra-large, high-definition TVs to Ballie smart home companion, the Screen Experience Zone was a must-see section for attendees.

Samsung Newsroom visited the site to capture the excitement surrounding the company’s latest visual display technologies.

▲ CES 2024 attendees enjoyed a fantastic showcase of Samsung’s leading display technologies in the Screen Experience Zone.

Unparalleled Viewing Experiences on an AI-Powered 8K Display

As a TV market leader for nearly two decades, Samsung’s premium displays have continually set the standard for viewing experiences. Building off this expertise, Samsung integrated AI technology into its TVs to create the 2024 Neo QLED 8K — offering users superior viewing experiences with the latest technical features.

▲ Attendees viewed the Neo QLED 8K display section at the Samsung First Look event on January 7 (local time).

The Neo QLED 8K contains the NQ8 AI Gen3 Processor,­ the company’s most advanced AI-powered processor to date. The processor supports a neural processing unit (NPU) that is twice as fast as previous versions and an AI neural network eight times larger than before. As the processor utilizes deep learning and 8K AI Upscaling Pro technology, it automatically adjusts image and sound quality, delivering picture-perfect 8K content every time.

▲ Attendees tested out the AI Motion Enhancer Pro and Active Voice Amplifier Pro functions of the Neo QLED 8K display, optimizing content for at-home viewing.

Visitors to the zone could also learn about the new AI Motion Enhancer Pro and Active Voice Amplifier Pro functionality of the Neo QLED 8K which help to minimize distractions while viewing. The AI Motion Enhancer Pro utilizes a sophisticated motion detection algorithm to enhance clarity during motion-intense content, such as sports games, helping users enjoy every moment of a match. Similarly, the Active Voice Amplifier Pro feature utilizes AI to analyze and separate aspects of sound to provide optimal sound for different types of content. For instance, users can choose to minimize or enhance the background noise from a conversation — helping them catch every word without distractions.

▲ Enhanced by Samsung’s Tizen OS, the Neo QLED 8K display offers expanded connectivity between the display and a multitude of Samsung devices.

To provide opportunity for further customization, the 2024 Neo QLED 8K comes equipped with Samsung’s open-source operating system Tizen. As part of this, Daily+ enables users to adjust their content viewing experience by connecting their Samsung devices, such as Galaxy smartwatches, Galaxy Buds, Galaxy smartphones and more, to their display. As such, users can view exercise data from their Galaxy Watch while working out and mirror video calls from their smartphone conveniently on their TV.

▲ For a seamless appearance in any interior, the Infinity Air Stand features a minimalistic design that blends into the space.

Samsung also displayed its Infinity Air Design of the 2024 Neo QLED 8K that boasts a slim profile. Mounted on the Infinity Air Stand, the display appeared to be floating above ground. With this seamless and simple design, viewers can stay focused on the content without being distracted by clunky stands or display setups.

A High-Definition MICRO LED Display Built for Every Consumer

Aside from the Neo QLED 8K display, Samsung showcased its line of MICRO LED displays, including the ultra-customizable, modular Transparent MICRO LED.

▲ The new 140-inch MICRO LED screen captivated viewers with its crystal-clear picture quality and high resolution.

Upon entering the space, visitors can experience the overwhelming sense of realism created by the 140-inch ultra-large MICRO LED display. Since the screen is bezel-less and modular, the size, resolution and ratio can be freely scaled and adjusted according to user preferences. Additionally, the new line of 2024 MICRO LED displays come in a new 140-inch size option, giving consumers another option in line with the trend of large screens.

▲ Samsung provided attendees with an in-depth look at the meticulous development process for the MICRO LED technology.

To give visitors a glimpse of the artistry and ingenuity behind MICRO LED technology, the Screen Experience Zone displayed the MICRO LED Craftsmanship Wall — representing the countless hours of work needed to develop the screen.

▲ Attendees learned about the groundbreaking technology used in the Transparent MICRO LED, a display characterized by its eye-catching, glass-like appearance.

▲ Spanning across the back wall of the zone, the Transparent MICRO LED was the main highlight for many guests at the event.

Additionally, Samsung showed off its Transparent MICRO LED screens, which feature a strikingly clear design that mirrors that of glass.

Expanding Home Possibilities With IoT Tech

A curious object that caught the attention of many attendees was Ballie, Samsung’s smart home companion that wandered around a corner of the booth freely. First introduced at CES 2020, Ballie’s functionality has been upgraded to better meet users’ needs. As it can autonomously navigate users’ homes, Ballie acts as a smart personal assistant, monitoring the home and performing a multitude of tasks efficiently.

▲ Attendees eagerly watched the demonstration of the upgraded Ballie, which acts as a personal companion at home.

With its upgraded functionality, Ballie can interact with and control IoT home devices to create the perfect home environment. To help users start their day, Ballie can open the curtains according to a user’s preferred wake-up time. When preparing for the day ahead, Ballie can project a variety of content — such as daily news or weather conditions — on the floor or wall. Additionally, Ballie can monitor pets and family members when a user is away from home, automatically alerting them in the event of an emergency.

▲ Ballie can autonomously navigate around the house and perform a variety of useful tasks, helping make users’ lives more convenient.

Additionally, using the new Daily Board¹ SmartThings Hub function, users can monitor their home on their TV even when they’re not viewing content. If movement is detected, the Daily Board Widget automatically appears on the screen, providing summaries on home energy usage, weather conditions, home information and more. When watching content, users can easily toggle the setting off from the quick menu to not be disturbed.

▲ The SmartThings Hub provides users with a variety of information regarding their home, daily schedule and more. 

Immersion Taken to the Next Level

Samsung displayed a plethora of its other innovative technologies that redefine home entertainment experiences at the Samsung First Look event. This included The Premiere 8K, the world’s first wireless 8K projector that extends up to 150 inches, and the Music Frame, a smart frame-shaped speaker that fits any interior. Attendees also viewed how Samsung is driving innovation within the gaming realm with the Gaming Hub and the line of products created with Performance Designed Products (PDP), helping users enjoy games more and taking gaming experiences to the next level.

▲ The Premiere 8K (on left) and Music Frame were unveiled at the Samsung First Look event before the start of CES.

Displaying its industry-leading expertise through a multitude of products, Samsung ushered in a new era of viewing experiences built on the latest technologies. Learn more in the video below.

¹ Official name of the service was updated at launch in March 2024.

Samsung Electronics today announced that it has become an official partner for Netflix’s upcoming immersive popup experience, “Squid Game: The Trials.” Powered by Samsung’s cutting-edge technology, the immersive pop culture experience brings one of the most engaging, interactive forms of gameplay with Samsung’s latest Smart TVs and Galaxy smartphones.

Fans of the Netflix mega-hit series “Squid Game” and “Squid Game: The Challenge” can now sign up for a one-of-a-kind experience that takes visitors through the iconic sets and lets them compete in games drawn from and inspired by the shows. The new “Squid Game: The Trials” is currently open to visitors to experience in Los Angeles and will run into the new year with plans to expand to various cities around the world.

“We are thrilled to partner with Netflix to offer industry-leading entertainment experiences,” said Cheolgi Kim, EVP & Head of Sales and Marketing of Visual Display Business at Samsung Electronics. “Through Neo QLED 8K’s stunning picture quality, fans and participants will be able to immerse themselves in the environment and create unforgettable memories.”

“Squid Game: The Trials” takes advantage of Samsung’s cutting-edge TVs and Galaxy mobile devices across the individual games to provide the ultimate immersive experience. Participants will navigate the experiential zones surrounded by Samsung’s flagship Neo QLED 8K, 4K and The Frame, which are placed to enhance the intensity and excitement of the games.

At the entrance, Samsung’s flagship Neo QLED 8K welcomes guests by showcasing the “Squid Game: The Challenge” trailer. Thanks to the Neural Quantum Processor 8K, the Neo QLED upscales content into breathtaking 8K resolution in real-time, allowing participants to immediately immerse themselves in the vivid and detailed world of the “Squid Game” universe.

Visitors also can enjoy Samsung’s latest mobile innovation through various experiences with the Galaxy Z Flip5 and Galaxy S23 Ultra. Samsung provides opportunities to experience the most up-to-date technology by incorporating their key features with the most memorable scenes from “Squid Game.”

“Samsung’s longstanding relationship with Netflix is based on a shared purpose, which is to fuel passions and help people discover new worlds,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is through our open and collaborative relationship that we are able to open portals into new and immersive experiences.”

While playing “Squid Game”’s most iconic Red Light, Green Light the Galaxy S23 Ultra will capture key moments of gameplay with Hyperlapse video and high-quality pictures.

With the precision it brings, the S Pen serves as a crucial component in the Digital Dalgona Challenge by helping players throw themselves into the mind-gripping and pressure-sensitive task of cutting delicate shapes out of the Korean candy. Visitors can enjoy the game on the Galaxy S23 Ultra’s immersive ultra-wide screen and challenge themselves with five levels of difficulty. Players can also check where they rank against competitors on the leaderboard. Furthermore, the S Pen can also be used to capture in-game photos for sharing after completion.

Photos from both games can be shared instantly via Quick Share¹ or downloaded through email. There will also be a FlexCam Selfie Kiosk, where the Galaxy Z Flip5’s FlexCam enables visitors to take hands-free photos from different angles and download them to be framed.

Following the games, participants can retreat to the VIP room, where they can observe ongoing challenges on The Frame’s expansive 85-inch screen. The Lifestyle TV — with its latest Matte Display technology — offers a premium viewing experience that replicates the commanding ambiance of the Front Man’s quarters in the series.

Availability

Fans of the Netflix “Squid Game” universe can find more information and buy tickets to the Los Angeles “Squid Game: The Trials” at https://www.netflix.com/tudum/squid-game-the-trials or on Ticketmaster.com. Tickets are now available and running for a limited time through the new year.

¹ Quick Share is available on Galaxy Smartphones, Galaxy Tabs, and Galaxy Books, on Android 10 and One UI2.1 and above. Available devices and features may subject to change. Requires BLE (Bluetooth Low Energy) and Wi-Fi Direct connection to enable Quick Share.

“This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level.”

To better understand demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year. This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program. Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.”

This collaboration with Warner Bros. Pictures, a global leader in the creation, production and distribution of entertainment, represents Samsung’s ongoing efforts to bring high quality entertainment to consumers, making Warner Bros. a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide.

Samsung’s Neo QLED 8K screens continue to revolutionize the TV industry, with their impact reaching content production and retail markets around the globe. Powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market.

For more information on Samsung’s Neo QLED 8K TVs, please visit www.samsung.com. 

About Warner Bros. Motion Picture Group
Warner Bros. Motion Picture Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Motion Picture Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.

▲ WW Kim, President of the Consumer Electronics Division at Samsung Electronics Brazil, welcomes attendees to Unbox & Discover 2023

At the core of Samsung’s partnership with LOUD is the concept of providing screen options that match the preferences of every user — a goal that is also at the heart of the new 2023 TV and display solutions portfolio. There is something for everyone in Samsung’s latest lineup: From the Neo QLED 8K category that features the apex of screen technologies for revolutionary viewing experiences to the Crystal UHD TV that marries ultra-high-resolution screen quality with design elegance.

▲ Samsung Brazil’s collaboration with LOUD will feature two squads of e-Sports athletes as well as influencers representing Samsung in various competitions and events

Bringing Brazilian Fans Closer to the Community They Love

Featuring screen technologies for optimized gaming performance, Samsung’s TV lineup helps game enthusiasts all over the world make the most out of the games they love. As such, it’s a natural choice for Samsung to partner with Brazilian professional e-Sports and entertainment organization LOUD to help gamers access even more of their favorite titles.

The partnership is set to showcase a range of focused campaigns and exciting activations with two squads of local gaming influencers going head-to-head at fan-favorite games made even more compelling with the outstanding performance of Samsung’s latest TVs and monitors.

The Neo QLED Gaming TV squad will consist of pro gaming athletes from LOUD’s VALORANT team while the Odyssey Squad will include local League of Legends influencers.

Unique Functionality for Fluid Display Experiences

Another highlight from Unbox & Discover 2023 was the announcement of the Samsung Neo QLED 4K Gaming TV (QN90C), a new member of the Neo QLED 4K lineup available in 43-, 50-, 55- and 65-inch models. Fitted with an enhanced Neural Quantum Processor 4K that features AI and 20 neural networks exclusive to Samsung and a Super Ultra-Wide screen available in multiple formats, users can enjoy premium gaming experiences even when upscaling content.

With up to 144Hz¹ in the 43- and 50-inch models, the TV’s panel Mini LEDs create the ideal viewing environment to watch and play with maximum fluidity. The Motion Xcelerator Turbo Pro² feature also ensures high performance during matches, with low response time and 4K images on any of the four HDMI 2.1 ports.

▲ An illustrative concept image of the all-new Neo QLED 4K Gaming TV QN90C

The Neo QLED 4K Gaming TV’s processor converts any SDR content to HDR using Deep Learning technology, ensuring all scenes feature accurate luminosity and brightness. In addition, FreeSync Premium Pro² and Quantum Dot technologies deliver 100% color volume,³ while Dolby Atmos⁴ technology paired with Sound in Motion Plus² offers truly immersive sound. Alongside these functionalities, the NeoSlim Design² of the TV ensures cinematic, distraction-free gameplay experiences.

“I got to know about gamers and the products that serve both users looking for high-investment hardware and those who want more affordable options. The highlight of the event was LOUD’s sponsorship announcement with Samsung,” said Raphael Batista of Meu PlayStation. Paulo Barba of Barba Sou Eu added, “There was also a lot of emphasis on the gamers’ part, and I was happy to know that the presence of the Gaming Hub is so relevant today.”

The Next Evolution of Samsung Smart TVs and Display Solutions

▲ Unbox & Discover 2023 in Brazil introduced the latest TV and display products from Samsung, including interactive hands-on experience zones.

Apart from the Neo QLED 4K TV, Samsung’s Unbox & Discover 2023 showcased other products from the latest 2023 Smart TV and Soundbar product line, including the Neo QLED 8K, Samsung OLED and QLED TVs and Crystal UHD 4K models.

A major highlight of the lineup, the Samsung Neo QLED 8K⁵ features cutting edge innovation for large screens with outstanding sound performance from Dolby Atmos. The 85-inch model (QN900C) features groundbreaking Mini LED technology, 64 AI-powered neural networks in its Neural Quantum Processor 8K⁶ and SDR to HDR conversion for upscaling.

The Samsung OLED 4K (S90C) features 20 neural networks for optimal image upscaling and an AI-powered Neural Quantum Processor 4K that scans and improves on-screen brightness and depth for lifelike, 3D viewing experiences.

Among the new models announced as part of the UHD lineup, the Crystal UHD 4K (CU8000) is a stand-out Smart TV featuring Dynamic Crystal Color for new levels of color display in ultra-high resolution.

Samsung also showcased the latest smart features of its Lifestyle line, including the all-new 2023 models of The Frame, The Serif and The Sero TVs as well as The Freestyle and The Premiere projectors.

▲ Unbox & Discover 2023 attendees learn about all the latest innovations and products.

A Step Forward Into the Future of the Samsung Smart TV

Unbox & Discover 2023 attendees expressed excitement around the announcements, with many looking forward to experiencing the latest products and innovations set to bring premium viewing, gaming and entertainment to users of every lifestyle in the coming year.

▲ Unbox & Discover 2023 visitors receive first-hand information about the latest products.

“Samsung continues to bring new premium devices, offering more consumers the opportunity to choose between a Neo QLED or an OLED,” said Dante Baptista of Terra. “Samsung is truly consolidating its complete offering within the Smart TV space,” agreed Jacson Boeing of Mundo Conectado. “My experience with the S90C showed it to be a superior OLED product, further establishing Samsung’s leadership across many industry segments.”

Junior Nannetti of Loop Infinito echoed the excitement for the latest announcements. “This moment is an important one for the OLED segment as we are seeing industry leader Samsung enter,” they noted. “Ultimately what this does in the long run is offer consumers the power of choice.”

Stay tuned to Samsung Newsroom for the latest on Samsung’s all-new 2023 Smart TV and Soundbar lineup.

¹ The refresh rate of the display will adjust based on the type of content or game being viewed.
² Feature names may differ across regions.
³ The maximum brightness may vary depending on the model and size of the TV. Verband Deutscher Elektrotechniker (VDE) has officially recognized Samsung’s QLED TV as the first TV in the world capable of producing 100% of the available color volume. Samsung’s QLED TVs are based on Quantum Dot technology.
⁴ To experience this, users must connect their Soundbar to their TV via HDMI cable, purchased separately. Wireless Dolby Atmos via Wi-Fi works with select Samsung 2022 TVs.
⁵ The Neo QLED 8K portfolio includes the QN900C model, available in a 85-inch version, the QN800C model, available in 65-, 75- and 85-inch versions and the QN700B model, available in a 55-inch version. Playback of 8K materials can vary by 8K streaming, connectivity and other decoding standards.
⁶ Viewing experience may vary by content type and format. Upscaling may not apply to Computer and Game Mode.

However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional.

8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs

While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse.

▲ If the number of pixels does not change, image quality becomes compromised as screens grow larger.

In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing.

▲ The Neo QLED 8K offers four times as many pixels compared to the Neo QLED 4K.

While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs.

Neural Quantum Processor 8K: Enhancing the Resolution, Color and Depth With 64 Neural Networks

While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network.

While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet.

▲ Enjoy optimal picture quality no matter the source with Neural Quantum Processor 8K.

Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots.

High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling.

▲ HDR displays a wider range of colors with brighter highlights compared to SDR.

Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch.

▲ Real Depth Enhancer Pro finds the point the viewer is focusing on and brings the object into the foreground.

Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing

Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control.

The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights.

▲ Precise backlight control with Quantum Matrix Technology Pro.

To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene.

Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects bleeds into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before.

Expanding Consumers’ TV Usage

In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere.

▲ Video describing the 98-inch ultra-large TV design philosophy of Elimination

Pursuing Simplicity With a Purpose 

▲ TV designer Jangho Kim described the 98-inch ultra-large TV design as “a process of focusing solely on the immersive experience and eliminating everything else”

The essence of the TV experience is defined by both what you see and what you hear. Samsung Electronics has long focused on creating a “TV without a bezel” to provide a seamless experience that eliminates unnecessary distractions, and it continues to adhere to the idea of “simple, yet meaningful.” A few years ago, this journey came to the point of minimizing the company logo in the front; this year, the 19.9 mm bezel-less design of the 98-inch Neo QLED pushed the envelope to represent the culmination of Samsung’s design philosophy.

“We focus on the core activities of the TV experience — which is watching and listening to content — and deliver value by leaving only the beauty of simplicity,” said Jangho Kim, who helped design the TV.

‘Design’ Paving the Way for Even-Larger TVs

As screens get larger, users have higher expectations for a new viewing experience. The current embodiment of Samsung’s TV design philosophy can be summarized as “One Plate Design,” to provide a perfectly immersive environment while eliminating potential concerns about the 98-inch size.

“We created the ‘One Plate Design’ by adopting a basic, simple design language so that TVs don’t seem intrusive to space. Being completely flat, you can hang the TV flush against the wall,” said Kim. “The TV is physically slim, but with a purpose: it all adds up to provide a truly immersive experience.”

▲ With a minimalist approach, the “One Plate Design” (QN100B, in this case) gives the impression of a single plate floating in the air (left) with a simple, barely noticeable stand supporting it (right)

The stand also heeds the minimalistic design philosophy, providing a sturdy foundation that does not obstruct the user’s view. Made up of two sheets of metal, the compact stand evokes a clean design while holding the ultra-wide screen steady — it doesn’t need to visually boast its 98-inch-screen-bearing prowess. “We made great efforts to find the optimal structure and ratio that can firmly balance a 98-inch TV without shaking or falling over,” said Kim. “The stand was developed with a simple but sleek and stylish design that can naturally blend in with the TV.”

The creation of this new, innovative product is the result of many talented minds from different departments coming together. Kim expressed how the expertise of various engineers, including those from the circuit, mechanics and materials departments, helped tremendously in realizing the slim, sleek and simple design statement.

Incredible Detail on a Larger Scale

As the design language for TVs — like many other electronic devices — has become simpler, some jokingly say that there’s not much left to design. But Kim smiles and says, “that’s why the details become increasingly important.”

For example, the 2023 98-inch Neo QLED’s Slim One Connect box was newly designed to blend in even more seamlessly to the users’ environment. The One Connect box helps users simplify their viewing field by allowing them to connect power and various input sources (e.g., cable box, gaming console, LAN cable) through a dedicated device. Compared to previous models, which required a separate space to place the device, the new Neo QLED 8K’s Slim One Connect box can be easily latched onto the back of the TV or on the stand. Regardless of where you place the TV — whether on a wall, a dedicated TV stand or another piece of furniture — you can enjoy your viewing experience without being distracted by unsightly cables, wires or external devices.

▲ The new Slim One Connect box seamlessly attaches to the stand of the QN900C; sophisticated speaker holes can also be seen on the side

“We revamped the new Slim One Connect box to help users build a seamless TV environment in their homes,” Kim stated. “Ease of installment and minimal cable arrangements are also part of the TV experience. We took these aspects into consideration and really dug into the details in designing the new Slim One Connect box.”

▲ Speaker units in the back of a QN900C

Details can also be found in the sound system. Speaker holes were strategically placed on the side with woofer units in the back for both performance and aesthetic pleasure. “We are doing our best to maintain the beauty of the product at every angle — that includes the back,” explains Kim. The large units help add visual credibility to the set’s sound performance while making the TV visually pleasing from all angles.

These speaker positions, of course, have practical purposes, too. The various directions and spacing alignments of the units help better enable features such as Object Tracking Sound; the exposed woofers can bounce sound off the back walls and fill the room.

▲ Kim vows to continue the push to eliminate outdated ideas in pursuit of new values in his designs

As it continues to capture the attention of users around the world, the 2023 98-inch Samsung Neo QLED 8K is redefining “immersion” with its sleek design, crisp graphics and superior sound quality. Up front, all but the screen is basically eliminated. Details on the sides and back elegantly fill the rest of the immersive experience. A constant process of eliminating, innovating and refining, Samsung TV designs continue to thrive for an even more immersive viewing (and listening) experience.

With upgraded premium features and innovations that enable unparalleled viewing experiences, Samsung 2023 TVs are already setting a new benchmark for high-end screens. Below are some key highlights of the early reviews.

▼ List of featured articles (in alphabetical order for each segment)

• [Neo QLED 8K] Techaeris, Techradar
• [Neo QLED 4K] Newsweek, T3, Trusted Reviews
• [OLED] HD Guru, Home Cinema Choice, Sound & Vision
• [Q Symphony] Trusted Reviews

Future-Proof Your Home Entertainment With Neo QLED 8K

▲ Samsung Neo QLED 8K

Samsung’s Neo QLED 8K is at the forefront of cutting-edge screen technology, setting industry standards year over year. With the latest in upscaling technology and advanced features, the quality of Neo QLED 8K has been highly regarded for years, and the 2023 lineup now joins the ranks with positive reviews.

At the center of Neo QLED 8K’s immaculate display is the Neural Quantum Processor 8K that manages numerous neural networks and algorithms. The SoC leverages artificial intelligence and machine learning technology to make sure every detail on the screen shines. Together with Quantum Matrix Technology Pro, it enables precise backlight control that illuminates every highlight while showing deep black levels.

Outlets such as Techaeris highlighted the Neo QLED 8K, saying, “The 75″ 8K Samsung QN900C Neo-QLED TV is a fantastic television,” and ranked the device as a “Top Pick 2023” for the outlet. The outlet noted that, “if you want to future-proof your entertainment space, the Samsung QN900C is an excellent choice.” 

TechRadar also praised the Neo QLED 8K (QN900C) for its upscaling technology, noting that “Samsung’s top 8K TV has a gloriously detailed picture,” thanks to its Neural Quantum Processor. “There were many moments while viewing when I silently uttered ‘wow’, and that’s certainly not something I find myself doing with every TV I test,” the review noted. (TechRadar, 02/2023)

Bringing True-To-Life Colors and Striking Contrast With Neo QLED 4K

Drawing from the technological advancements of the Neo QLED 8K lineup, Samsung’s 2023 Neo QLED 4K TVs are already making headlines for producing stunning visuals in pristine 4K resolution.

Recognizing the QN95C for its screen technologies that provide quality viewing experiences for consumers no matter what they watch, Newsweek commended the TV, saying, “The Samsung 65QN95C is an incredibly bright, feature-packed 4K TV with everything that gamers and binge-watchers will love.” The review also stated that, “The Samsung QN95C is one of the best TVs you can buy, delivering near OLED black levels and great performance while gaming or streaming.”

T3 honored the QN95C with its “Platinum Award” and giving the TV five out of five stars in its review. In comparing it to other screens, T3 noted, “The Samsung QN95C delivers outstanding image quality that rivals any OLED on the market.” (T3, 03/2023)

Trusted Reviews compared the QN95’s capabilities to other devices on the market as well, stating that, “There’s simply no other LCD TV out there that uses local dimming that limits backlight blooming as well as the QE65QN95C.” The publication also complimented the device’s Quantum Matrix Technology, noting, “Samsung has taken things a step further with their latest Mini LED TV, which boasts a massive increase in dimming zones — and the results are nothing short of spectacular.”

The Neo QLED 4K’s Neural Quantum Processor 4K and Quantum Matrix Technology come together for brilliant detail and sensational contrast, as Trusted Reviews said, “Together with Samsung’s already well-established prowess when it comes to local dimming and power management, this huge dimming zone increase has the potential to take picture quality to a whole new level.”

Game-Changing OLED Experience Powered by Neural Quantum Processor 4K

▲ Samsung OLED

Samsung’s mission is, in part, to meet the diverse demands of consumers by providing them with a wide variety of screens for their homes. Its latest TV lineup offers a range of premium screens, with something for every scenario and every consumer, including Samsung’s 2023 OLED TVs that offer dynamic picture quality with deep black levels and lively colors.

Samsung OLED features incredible peak brightness that does not sacrifice deep black levels or breathtaking contrast thanks in part to its advanced processing. HD Guru noted in its review that Samsung’s latest S95C enjoys, “a significant brightness boost while maintaining 100% color volume.” Home Cinema Choice also commended the S95C’s impressive color quality, giving the device a “Best Buy” distinction, and stating, “improvements in brightness and color punch have been achieved without seemingly any detriment to the deep black levels we’ve come to expect from OLED-based technologies.”

Samsung OLEDs also retain the core strengths of OLED technology while overcoming the inherent limitations of OLED’s brightness by leveraging its Neural Quantum Processor 4K. “The 77-inch S95C delivers a potent combination of quantum dot OLED vibrance, reference-level color accuracy, and hyperfast gaming,” as noted by Sound & Vision. The reviewer also recognized the Samsung dedication to innovation, noting of the S95C, “It’s been a long journey to arrive at a TV that fully expresses creative intent right out of the box, but this is it.”

Lifelike Soundstage Powered by Q-Symphony and Sound Remastering

▲ Speakers on the rear side of Samsung Neo QLED (QN900C)

A key component to providing cinematic at-home entertainment is rich and immersive sound that complements a lifelike picture, which Samsung delivers in full through its 2023 lineup.

Samsung 2023 TVs feature innovations such as Adaptive Sound+, which uses AI technology to remaster each sound object, ensuring all audio is clear and at just the right volume. It also continues to leverage Q-Symphony, applying AI to enhance the harmonic sound of combined TV speakers and soundbars.

Samsung’s 2023 TV lineup has received numerous recognitions for its immersive soundscape, with outlets such as Trusted Reviews commenting that, “The QE65QN95C also offers an AI-enhanced version of Samsung’s Q Symphony feature this year, too, enabling the speakers in the TV to combine with those in a Samsung soundbar more effectively to create a larger, more detailed soundstage.” The outlet rated the TV as “Highly Recommended,” and gave it five out of five stars.

Samsung continues to revolutionize the industry, reinforcing its legacy as the global leader in the TV market for 17 years. To learn more about Samsung’s 2023 TV lineup, visit https://www.samsung.com.

To discuss the shifting market trends towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs.

▲ People in charge of product planning, sales and design talk about ultra-large 98-inch TVs

Bigger, Better Viewing Experiences With Wider TVs

With its breathtaking size able to display exceptional detail on a grander scale, the 98-inch TV has become the new standard for ultra-large TVs. In line with such trends, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, offering consumers bright colors and extremely vivid details on a brilliantly large screen. As standard TV sizes have grown larger over the years, Samsung adapted to industry trends and consumer demands by developing ultra-large TVs for better viewing experiences.

“About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.”

▲ Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings.

Additionally, with the popularity of streaming services, consumers are increasingly purchasing ultra-large TVs to enhance their at-home viewing experiences. “An astronomical number of people have started using streaming services since the pandemic as they increasingly consumed content like movies and sports,” said Chae. “As a result, the demand for ultra-large TVs has risen, as they give a more immersive viewing experience.”

Younger generations also seem to prefer larger screens, furthering the popularity of ultra-large TVs. While people in their 40s and 50s made up more than half of the consumer base who purchased TVs over 80 inches in 2015, those in their 30s and 40s have led sales in the ultra-large TV market since 2021.

As these factors and preferences become more prevalent among users, the ultra-large TV market will continue to grow. “The ultra-large TV is an inevitable trend, and consumers are ready to enjoy extremely large TVs,” Chae said.

Comfortable Viewing at Further Distances

One of the biggest concerns when buying an ultra-large TV is the viewing distance — how far away the viewer is from the TV and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to previous ultra-large TVs, viewers can comfortably watch from as close as 4 meters away,“ said Kim.

▲ Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience.

“We created a space in the store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added.

While some may have concerns about the large size of the TV, Kim explained that many consumers wish they had bought a larger size after opting for a smaller screen. “I’ve had customers call me after they had their TVs installed, asking if they can return their purchase for a larger one. That really puts me on the spot,” Kim stated. “Some even said they received the wrong TV size, claiming their TV seemed too small.”

When asked about delivery and installation, Kim explained that Samsung has worked diligently to ensure customers can receive their products easily in the comfort of their homes. “98 inches is the largest TV size that a standard Korean apartment elevator can accommodate. And when the elevator is too small, we offer other optimized delivery and installation services based on the customer’s environment,” Kim explained. “In fact, we even once successfully installed a TV after climbing a spiral ladder at a two-story house.”

“We thoroughly communicate with our customers and closely look at various factors in advance, such as whether it is possible to place the ultra-large TV on a table or wall mount it,” Kim added.

From Viewing to Experience: Changing the Living Room Culture

As TVs at home provide diverse content such as games, sports, movies and fitness content, the role TVs play has changed. As immersion is a top priority for many consumers, the popularity of large TVs is likely to continue as many consumers seek TVs that provide breathtaking experiences for all types of content.

▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store

“Hands-on experience is necessary to show people how great a large TV is,” said Kim. “As a TV is usually the main design focal point in a room, I recommend experiencing it in person.”

“When my acquaintances ask for advice about what TV to purchase, I first ask them what kind of activities they would do with their TV,” said Chae. “A larger display gives a more immersive experience. If users continue to utilize TVs for multiple purposes — including video calls, home training, gaming, etc. — ultra-large TVs will continue to be popular.”

“TVs help shape the living room culture, so purchasing a new set is like an investment for the next 10 years. We will continue to focus on these aspects as we plan for future TV products. I believe Samsung TVs will continue to be at the center of home entertainment,” Chae stated.

“It’s rewarding to see Samsung’s sustainability mission recognized by a trusted organization, as we remain committed to creating products with the future of our planet top of mind,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As the world’s largest TV manufacturer, we recognize our responsibility to lead by example and will continue to leverage technology to drive positive change.”

The Carbon Trust is a global climate consultancy founded by the UK government with the mission to respond to climate change and reduce greenhouse gases (GHGs). The organization calculates its carbon footprint certification by evaluating the amount of GHG generated¹ throughout the entire product lifecycle, ranging from production to disposal, based on internationally recognized standards. Notably, the label does not take CO2 offsets into consideration.

The 2023 Neo QLED models obtained the certification in recognition of Samsung’s efforts to reduce the products’ weight and their power consumption during the use phase when compared to their predecessors. The six certified models include three Neo QLED 8K and three Neo QLED 4K screens.² As Samsung aims to expand the scope of these efforts, it expects to earn carbon footprint certification for more than 20 models this year across its latest lineup of QLED, Crystal UHD and OLED TVs, as well as monitors and signage products.

In 2021, Samsung Neo QLED became the first screen to receive the certification among 4K and higher resolution TVs. The following year, 16 models across Samsung’s 2022 lineup, including 11 models from the QLED, Crystal UHD and Lifestyle TV range, as well as five monitors and signage products, also obtained the certification.

As the global TV leader for the 17th consecutive year, Samsung’s Visual Display Business continues to introduce eco-conscious products and practices for its display products.

For more information on Samsung’s 2023 TV lineup, please visit www.samsung.com.

¹ The Carbon Trust launched “Carbon Footprint Label” certificate program since 2007.
² Neo QLED 8K (75QN900C, 75QN800C, 75QN700C), Neo QLED 4K (75QN95C, 75QN90C, 75QN85C)

▲ (from left) Sarah Larsen Tobin, Vice President of Home Entertainment Marketing for Samsung Electronics America, talked about “More Wow Than Ever + Connected Living” with Martha Stewart, well-known American businesswoman and the Queen of Domestic Arts; Carl Nassib, American professional football player; and Rosario Dawson, who played Lara in Men in Black II, at Samsung 837, Samsung’s newly reopened experience store in New York on April 4.

Unbox & Discover 2023: A Closer Look at the Global Launch Event

Samsung’s subsidiaries worldwide have begun Unbox & Discover (U&D) 2023 in April to unveil new models in local markets and take preorders for new products. After a three-year hiatus from hosting the event in-person due to the pandemic, Samsung held its first offline U&D event to showcase its latest innovations.

Major subsidiaries around the globe, including the U.S., Australia and Singapore hosted the event at special venues, bringing key retailers, media and influencers together to demonstrate the innovative experiences of Samsung 2023 TV models, centered on its Neo QLED 8K.

This year’s U&D event theme was “Global One Launch”. All of the participating subsidiaries hosted events simultaneously around the globe, with both in-person and virtual components. Samsung Newsroom is taking a closer look at Unbox & Discover 2023, which provided rich customer experiences at landmarks around the world.

▲ Samsung Electronics America’s U&D held at Samsung 837 was filled with media and influencers. The subsidiary broadcasted the event on its official website for those who weren’t able to attend.

Expanding Partnerships With Creators in America

Samsung Electronics America introduced the Samsung Neo QLED 8K and 4K, highlighting upgraded features and larger screen sizes. The company added an ultra-large 98-inch model to the product lineup and unveiled more sophisticated, groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling. Amongst other media, TechRadar highly praised the QN900C, the top Neo QLED 8K model, for its industry-leading picture quality, saying “There were many moments while viewing when I silently uttered “wow,” and that’s certainly not something I find myself doing with every TV I test.”

Samsung Electronics America plans to actively partner with various creators for a series of digital content to show how Samsung home entertainment products enhance connectivity and personalize experiences that improve our daily lives.

Samsung Electronics America has also launched a limited time offer to celebrate U&D. Customers who buy the QN800C or QN900C from the official Samsung website or at select retail stores by April 16 will be given a free 32-inch Frame.

Modeling the Samsung Lifestyle in Australia

On the other side of the globe, Samsung Electronics Australia hosted the offline U&D event and targeted key retailers, VIPs, media and influencers at WatersEdge in The Rocks, Sydney. To illustrate its “Screens for every Experience” theme, Samsung Electronics Australia demonstrated its lineup throughout different rooms in a model home. Various scenarios were played out to show visitors how Samsung TVs can integrate seamlessly into users’ lifestyles.

▲ Jeremy Senior, Vice President from Consumer Electronics of Samsung Electronics Australia explained Neo QLED 8K technology to visitors

▲ Influencers attended the event to see the new lineup and share content in real time across social platforms. They enjoyed hands-on time with the 2023 Samsung TV lineup and experienced various Calm Tech scenarios via SmartThings.

▲ Samsung Electronics Australia shared interactive content to its social media channels that reflected the demonstrations at the event.

▲ Aaron Mcnamara, Head of Product, AV from Samsung Electronics Australia explained the picture quality and features of Samsung OLED to highly engaged attendees

▲ Briellyn Turton, a renowned interior designer and stylist in Australia, hosted the U&D event, introducing various user scenarios to visitors

Creating Buzz at Marina Bay Sands in Singapore

▲ Samsung Electronics Singapore organized U&D 2023 for retailers, media and customers at Marina Bay Sands from April 4 to 6. Visitors took part in a docent tour of the event set up, which included eight zones. Following the tour, visitors took to social media to share their experiences with new products.

▲ As part of its virtual event, Samsung Electronics Singapore posted a snapshot of the event in real time on its official Instagram account. In the story, Dennis Jang, President of Samsung Electronics Singapore, introduced Neo QLED 8K to attendees (right).

▲ Visitors were welcomed with a docent tour focused on the picture quality and features of Samsung Neo QLED 8K. Twenty-eight media professionals who joined the event said that demo zones helped them better understand TV features. In particular, visitors enjoyed the Home Cinema booth and Sustainability booth, which showcased scenarios of ultra-large TV screens at home along with Samsung’s sustainability efforts.

▲ At Singapore U&D 2023, the CEO of National Gallery Singapore and a Dolby Atmos representative gave a speech on the partnership with Samsung Art Store and their efforts to improve users’ audiovisual experiences.

Intimate Experiences With Screens Across Europe

European subsidiaries, including Germany, the U.K., the Netherlands, Hungary and Serbia, also hosted the U&D event on and offline, catching the attention of local media. The subsidiaries hosted a countdown timer for U&D on their websites starting on April 5 to drive excitement and conversation leading up to the event.

▲ On April 5, Samsung Electronics Hungary brought ten media professionals who focus on tech, lifestyle and interior design to a local restaurant to provide them with first-hand experiences of the 2023 Samsung TV lineup.

▲ Samsung Electronics Hungary provided media with an intimate experience to wow the crowd and give new products’ design the proper space to standout.

▲ Media and product reviewers also experienced Samsung’s soundbar, the Q Series, which was released last year as the company’s top premium model. Samsung is also marking its ninth year in a row topping the global soundbar market by sales.

▲ On April 5, Samsung Electronics Serbia invited local media professionals to showcase 2023 TV lineup and Lifestyle TV lineup.

Telegraf, a renowned local media outlet said, “This is an excellent opportunity to get acquainted with a large number of new devices at once, to see the entire Bespoke ecosystem. New TV devices also look impressive. ‘Home cinema’ is something that is more and more interesting to both us and the readers.”

Unbox & Discover, Samsung’s global launch event, provided insights into this year’s product portfolio to a global audience, with customized experiences for each local market. The event provided a platform for attendees to hear from product experts and see the innovative product lineup for themselves ahead of their global roll out.

As the size of the average screens at home has evolved, so has the technology within them. This provides users with greater detail, color and motion so content looks even more brilliant in this larger format.

Ushering in the Era of Premium Viewing With Neo QLED 4K

At the forefront of premium screens lie Samsung Neo QLEDs — with state-of-the-art Mini LED and Quantum dot technology that offers superb contrast and vivid, accurate color reproduction. The exceptional picture quality of the Neo QLEDs is even more evident when taken to a larger screen.

The QN100B 98” — Samsung’s Neo QLED 4K — offers consumers the pinnacle of ultra-fine light control thanks to Quantum Matrix Technology powered by a massive grid of Quantum Mini LEDs. This allows viewers to see every single detail on the screen, even in the darkest of scenes, with deeper color and contrast. Subtle nuances in light and color are analyzed and shifted scene by scene so that each and every frame is of the highest quality.

Beyond its unrivaled performance as a television for consumers’ favorite movies, shows and games, this screen has been praised by many industry experts and users as well. IMAX recently commended the massive 98” Neo QLED 4K for its performance in their critical reference environment producing a highly accurate precise image.

“After calibrating and reviewing this new model TV, I can tell you that we were excited to see how closely the image quality matches our reference mastering monitor that we use in post-production finishing work,” said Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation. “We see value in using very large, high-quality displays in mastering content for IMAX Enhanced masters. Having a large sized screen with proper image quality creates the best way to apply and utilize our DMR technology during the mastering process.”

▲ Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation

A reference monitor is a specialized display device used for color grading during post-production. Reference monitors must produce a highly accurate image so teams can create the most precise, high-quality output possible.

In order to provide an outstanding cinematic experience, IMAX films are produced with cameras up to 16K resolution, which means the mastering monitor used must be extremely accurate in order to accurately display the creators’ intent.

Elevate the Premium Viewing Experience With Neo QLED 8K

Stepping above and beyond the already high-performing Neo QLED 4K, consumers find Samsung Neo QLED 8K. These screens offer the dazzling picture quality users have come to expect from Samsung in even more brilliant 8K resolution. Powered by Neural Quantum Processor 8K, the state-of-the-art upscaling neural networks ensure that all content is displayed with utmost precision and immaculate picture quality.

As streaming platforms begin to offer content optimized for a larger 1.9:1 screen ratio, perfect for an immersive cinematic experience, having an 8K TV with premium picture quality is a sure-fire way to future-proof a home entertainment set up.

Premium TV Sales Are on the Rise With Neo QLED 4K and 8K

In fact, more content, better features and more things to do on your TV mean the trend of purchasing larger and larger TV screens is not simply expected to continue to even to grow. According to Omdia, the over-80-inch TV market is expected to grow from 2.8 million units in 2022 to 3.5 million units in 2023 — over 24%.

Samsung’s premium TV lineup has also helped solidify its leadership in the TV industry for an impressive 17 years. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing the cumulative sales to 35 million units since its QLED product launch in 2017.

Samsung also dominated the ultra-large TV segment in 2022, reporting 36.1% and 42.9% in terms of market share for TVs over 75-inches and 80-inches respectively.

“Neo QLED offers one of the most premium viewing experience for large screens over 75-inches, and we believe they are the future of home entertainment,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As more content and features become available to consumers, Neo QLED 4K and 8K TVs will help consumers get the most out of these new contents while providing breathtaking visuals packed with lifelike details.”

Samsung Electronics, the world’s leading TV manufacturer for 17 consecutive years, has kicked off its annual Tech Seminar series in Frankfurt, Germany, showcasing its 2023 product lineup and the cutting-edge picture quality and smart features of its latest Neo QLED and OLED TVs and gaming monitors.

Tech Seminar sessions have served as a platform for delivering detailed information and exclusive hands-on experiences with new products for the past 12 years. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung is presenting innovative technologies from its 2023 lineup that provide unparalleled viewing experiences and user-friendly features in all types of viewing environments.

The 2023 European Tech Seminar in Frankfurt marks the start of this year’s event series, with similar sessions scheduled to be held in regions including Australia, Southeast Asia and Latin America in 2023. The events will see Samsung showcase new technologies across its TV, monitor and lifestyle product lineup:

New Neo QLED 4K/8K models are equipped with Samsung’s latest hardware and software advancements, offering breathtaking clarity, dynamic contrast and expressive colors suited for any viewing environment.

Samsung’s new 77-inch OLED S95C comes with dazzling OLED screens with unrivaled bright and colorful picture quality and 49-inch Odyssey OLED G9, featuring a dual QHD 1800R curved display with a 32:9 ratio provides premium gaming experience.

The Frame, along with Samsung Art Store and Matte Display enables users to enjoy beautiful artworks with drastically reduced light reflections.

“We are thrilled to hold Tech Seminars in this year to showcase our latest technological advancements in our 2023 lineup,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “These seminars provide unique opportunities to experience innovations firsthand before the official product launches. We look forward to discussing the latest screen technology with media and experts in the coming months.”

For more information on Samsung’s 2023 TV and monitor lineup, please visit www.samsung.com/.

From today until January 31 of next year, visitors will be able to enjoy a completely immersive experience using the Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen, at Selfridges. The display will feature a racing game simulator using three connected Odyssey Arks. The three curved gaming screens wrap around the user’s field of vision, placing the user in the center of the action as they are fully immersed in the exciting gameplay.

▲ Odyssey Ark and U.K. radical motor sport champion Daryl DeLeon

The Odyssey Ark delivers a cinematic gaming experience thanks to its unique, curved screen, high performance 165Hz refresh rate, 1ms response time (GtG) and crisp 4K (3,840 x 2,160) resolution. Users can further customize their gaming experience using Flex Move Screen, which allows users to adjust screen size between 55- and 27-inches, change the screen position and even switch the screen ratio between 16:9, 21:9 and 32:9 — all with a simple touch of Ark Dial. This freedom is not only horizontal but also vertical position (Cockpit mode), giving users even more control of the viewing experience.

The Odyssey Ark also comes equipped with Samsung’s Quantum Matrix Technology that uses Quantum Mini LEDs to enable ultra-fine and precise control of the densely packed LEDs, along with 14-bit processing, which provides stunning, ultra-realistic graphics.

Visitors will also have the opportunity to experience a retail demo station for cloud gaming and the Samsung Gaming Hub. The retail display will feature three gaming stands, the incredible Odyssey Ark and two of Samsung’s latest ultra-high-definition TVs — the Neo QLED 8K and Neo QLED 4K. The Samsung Gaming Hub gives users the chance to experience popular Xbox Game Pass titles in addition to selecting new games upon their release. With a vast library of games from the biggest names in the industry, including Xbox, NVIDIA GeForce NOW and Utomik, users can jump into a world of unlimited possibilities with the Samsung Gaming Hub.

“We’re thrilled to bring both our Gaming Hub retail display and ground-breaking Odyssey Ark to consumers this winter at one of the U.K.’s most popular shopping destinations, in addition to other promotions around London,” said Tom Morey, Director of Direct-to-Consumer at Samsung Electronics UK&I. “Through these activities, fans in London will now get the chance to experience the gaming screen for themselves and enjoy an adrenaline-fueled experience like never before.”

▲ YouTube sensation Vikkstar123 kicks-off the opening of the Gaming Suite at W London, featuring the Odyssey Ark, with a live stream.

Aside from its collaboration with Selfridges, Samsung also recently announced the launch of the first U.K. Gaming Suite in collaboration with the luxury hotel W London, giving guests an unforgettable overnight experience with a futuristic gaming setup. By booking the W London WOW Suite between now and April 2023, visitors can fully immerse themselves in an unparalleled gaming and lodging experience. Additionally, in celebration of the release of the Odyssey Ark in the U.K., Samsung offered shoppers at Harrods in London the chance to try out the unique gaming screen first-hand this past September.

▲ The gaming set-up at Harrods for consumers to experience Odyssey Ark

For more information on Samsung Odyssey Ark, please visit here.

¹ Samsung Gaming Hub is available in the following countries/regions: U.S., Canada, U.K., Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region.

Antstream and Blacknut Joining Samsung’s Game Streaming Offer

Antstream Arcade is the world’s largest cloud gaming service that provides players access to over 1,500 iconic games and weekly new multiplayer challenges and tournaments. Select Samsung TV owners will soon be able to battle their friends and the global community at the best games from the 80s, 90s and 00s, from Pac-Man to Mortal Kombat and Metal Slug.

“Antstream Arcade believes that combining gaming’s past with gaming’s future will push the industry forward to the next era of video games,” said Steve Cottam, CEO of Antstream Arcade. “What fulfills that promise better than retro arcade games played on Samsung’s most advanced Smart TVs? Game streaming provides gamers with more opportunities to play games they love or classics they missed out on.”

With a growing catalog of 500+ premium PC and console games, Blacknut’s Cloud Gaming subscription based service offers the largest unlimited access to gaming content for TV screens. Blacknut allows a “click and play” experience, allowing up to five players to play simultaneously on any compatible smartphone, PC or Smart TV. Blacknut’s library focuses on core and casual family members, delivering a wealth of titles spanning classic AAA games, indie favorites, story-driven adventures, strategy and also the largest collection of racing and sports games. Blacknut’s members can enjoy acclaimed hits, such as Metro Exodus, Overcooked as well as a vast collection of Disney games.

“Blacknut is now bringing the largest Cloud Gaming catalog included in one subscription to Samsung, the number one game streaming destination,” said Nabil Laredj, VP, Business Development & Licensing at Blacknut. “We designed Blacknut as a family gaming platform including five player profiles that can play simultaneously. Bringing our service to Samsung devices allows more gamers to experience the future of gaming.”

Launching in 2023, both Antstream and Blacknut game streaming will become available to owners of select 2021, 2022 & 2023 Samsung TVs.

Bringing Cloud Games to Millions of 2021 Samsung Smart TV Owners

Rolling out through the end of the year, Samsung is giving more players access to game streaming through select 2021 Samsung Smart TVs. Samsung will make available individual apps from game streaming partners Xbox, NVIDIA GeForce NOW and Utomik, with Blacknut and Antstream Arcade coming in 2023. By expanding the game streaming experience to select 2021 Samsung Smart TVs, existing Samsung customers will now have instant access to the same games available through the Samsung Gaming Hub on 2022 Smart TVs and Monitors.

“When Samsung Gaming Hub rolled out earlier this year on 2022 TV models, the number one question we received was ‘when is game streaming coming to my 2021 TV.’ Today we are happy to share with our eager fans that they will be able to play the games they love before the end of this year,” said Mike Lucero, Head of Product for Gaming at North America Service Business Team, Samsung Electronics. “With any leading Bluetooth-enabled gaming controller and internet connection, millions of players will be able to access an expansive library of games ranging from the best AAAs to the hottest indies and retro games directly through partner apps on select 2021 Smart TVs, making Samsung devices a preferred destination for game streaming.”

Once available, the individual gaming apps can be downloaded from the Samsung App Store via the Media Hub directly on the TV.

4K Games Available on Samsung Smart TVs via NVIDIA’s GeForce NOW

Rolling out in a few weeks, the offer will enable GeForce NOW players to stream PC games at up to 4K resolution at 60 frames per second natively in 2022 and select 2021 Samsung Smart TVs without waiting for downloads, installs, patches or updates. GeForce NOW premium membership is required for an enhanced experience including 4K resolution, faster frame rates, RTX ON, priority access to NVIDIA gaming servers and extended eight-hour session lengths.²

For more details on the Samsung Gaming Hub, please visit https://www.samsung.com/tvs/gaminghub.

To learn more about the latest Samsung Gaming TV’s visit samsung.com/us/gamingtvs.

¹ Eligible 2021 models include: QN800, QN850, QN900, WS1A, QN700, LS03A, AU7000, AU8000, AU9000, Q50, Q60 & Q95-Q70.
² GeForce NOW premium membership subscription requirement may vary by countries.

The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year, continues the double-digit growth. Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Various Factors Evaluated by Interbrand To Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Furthermore, Samsung also launched the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience.

Along with these measures, Samsung has integrated the SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognized Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

Network

• Pioneering network innovation path in virtualization and openness with large-scale commercial experiences
• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realizing the ESG commitment through intelligent network solutions for energy efficiency

Visual Display

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Samsung Gaming Hub and the Odyssey Ark

Home Appliances

• Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among Bespoke fans through participation-focused online and offline campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.

To discuss these changing industry trends and the future of consumer preferences, Samsung Newsroom sat down with Kang-il Chung, Vice President and Head of Future Planning Group at Samsung’s Visual Display Business. Read on to learn more about how Samsung’s continuous TV innovations keep up with rapidly changing consumer lifestyles.

IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products.

At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below.

▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022.

▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer.

▲ The Bespoke Jet features a Digital Inverter Motor, providing strong durability and suction power.

▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency.

▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth.

▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically.

▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,¹ powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions.

▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention.

▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users.

▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more.

¹ 32-inch model offers FHD screen quality.

Opening Up a New Era of Streaming

Samsung launched Samsung TV Plus as a free streaming TV and video service in 2015, and as of August 2022, users from 24 countries can easily access connected TV and enjoy a wide range of content including news, sports, entertainment and more.

Since April 2021, the service has been available on Samsung mobile devices and Smart monitors, as well as on the company’s TV lineup. Now, select Family Hub refrigerators can also be connected to Samsung TV Plus¹ in the U.S. and Korea.

According to internal research, Samsung TV Plus ranks third among the over-the-top (OTT) apps used by owners of Samsung Smart TVs. In the last 12 months, Samsung TV Plus has seen a nearly twofold growth in consumer viewing, including nearly 3 billion hours streamed,² by highly engaged users worldwide.

Amidst this global growth, Samsung is opening up a new era for its free ad-supported streaming TV (FAST) and video-on-demand service, with Samsung TV Plus now reaching 24 countries and 465 million devices globally across the company’s TV, smart monitors, mobile and Family Hub refrigerator lineups.

Enhancing Visibility for Viewing Versatility 

Samsung TV Plus’ new logo reflects the platform’s cross-device capabilities, with a blue and orange logo design on a black background providing improved visibility that signals the versatility of the platform.

Samsung TV Plus’ redesigned logo.

In line with the coloration of its logo’s redesign, Samsung TV Plus’ UI will also be available in a Dark Theme with enhanced visibility. Users can more easily browse what’s on now, recommended programs and channel lists.

The interface of Samsung TV Plus’ Homepage, featuring the Dark Theme UI.

Bringing Users More of the Content They Love

Along with these redesigns, Samsung TV Plus will unveil a host of new programming partnerships. In the U.S., Top Gear, Law & Order Special Victims Unit, NCIS and other popular content will is set to be available, and viewers can also enjoy the exclusive premiere of the trailer for Demi Lovato’s new music video.

Samsung Plus TV will offer Top Gear in the U.S.

In the U.K., Samsung TV Plus is exclusively offering viewers the 2022 season of America’s Got Talent, as well as all previous seasons from 2019 to the present. This will eventually include the season finale, which is set to be aired in September. Furthermore, the first native 8K produced TV series, Das Boot, has launched exclusively in 8K on Samsung TV Plus in Germany. It was produced by Bavaria Fiction for Sky in partnership with Samsung Electronics Germany and has been available to watch on Samsung Neo QLED 8Ks via Samsung TV Plus from 2020 onwards.

The new season of America’s Got Talent is coming to the U.K. exclusively on Samsung TV Plus, while viewers in Germany can look forward to Das Boot, the first native 8K TV show.

For Samsung TV Plus users in Australia and New Zealand, the first exclusive, owned and operated (O&O) channels have been launched. These offer fan-favorite shows from the eighties, nineties and noughties — collected under the umbrella channel Throwback TV — as well as competitions and reality shows from around the globe under its Entertainment Hub channel. In India, Samsung TV Plus viewers can enjoy even more content from some of the top national and regional channel partners as Samsung continues to strengthen its relationship with channel partners including Discovery, Republic TV, Aaj Tak, Mastiii, Q TV, Pitaara and Balle.

Growing relationships with channel partners mean viewers can enjoy the best in local and regional content, both retro and current.

As Samsung TV Plus expands its global scope, Samsung will continue to invest in premium content, exclusive premieres and key partnerships for its users. Not only does the platform see Samsung providing a diverse offering of channels and shows across a wide variety of countries and languages, but it also sees the company continuing to strengthen its global partnerships in order to provide its viewers with the very best content, free of charge.

¹ Samsung TV Plus compatible devices as of August 2022 include:
– TV: Smart TVs released after 2016 (availability may vary by country)
– Mobile: Devices supporting Android 8.0 OS and above
– Smart Monitor: M8, M7 and M5 Smart Monitors
– Family Hub: Products of Model 2.0 or above released after 2017

² From July 1, 2021 to June 30, 2022

Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years, today announced a collaboration with Prime Video that offers fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens.

Before the September 2nd series premiere on Prime Video, Tolkien fans and newcomers alike also will have early access to exclusive content only with Samsung. Today in New York City, Samsung will host an exclusive sneak peek screening event featuring 25 minutes of content from the series’ first two episodes on its three-story LED video wall at Samsung 837 — its flagship experience center. Starting this week, dynamic creative from the series will debut on Samsung’s landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus and Milan’s Piazza del Duomo.

Samsung will be the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. Viewers will have the opportunity to experience the epic journey in unimaginable depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon.

“Collaborations such as this mark a major milestone in bringing 8K — the most premium display technology — to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”

“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Andrew Bennett, Vice President of Global Device Partnerships at Prime Video. “Samsung’s depth, detail and incredible passion for the series has started us on an amazing journey together — one we can’t wait for audiences to experience.”

The leader in the development of 8K display technology, Samsung’s Neo QLED 8K series TV’s deliver the most immersive home entertainment experience available today. Whether it’s the stunning vistas of the Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K while being enveloped in the action thanks to Dolby Atmos and Object Tracking Sound — a Samsung technology that follows the action on the screen.

For more details, please visit www.samsung.com.

​About The Lord of the Rings: The Rings of Power

​Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

​More info on The Rings of Power can be found here: www.amazon.com/lotr.

In this installment, Samsung Newsroom introduces how to enjoy home gaming with the Samsung Gaming Hub. The Samsung Gaming Hub provides fun gaming experiences for all types of gamers, from aspiring gamers who have to buy new gear to play games when starting out to avid gamers who want to play all sorts of games, including console games and downloadable games.

According to a report from the Entertainment Software Association (ESA) in 2021, there are an estimated 214 million gamers in the U.S. alone, with 75 percent of households having at least one person who plays games. As a result, during the pandemic, gaming became a fun group activity, particularly for those looking to connect with others.

As home gaming continues to become a more popular form of home entertainment, Samsung Electronics is providing new gaming experiences to consumers. Samsung Newsroom introduces the way users can enjoy a more realistic, immersive home gaming experience with Samsung Smart TVs.

Take the First Step Towards Unfettered Home Gaming With Samsung Gaming Hub

The biggest hurdle for many who wish to start at-home gaming is the cost and inconvenience of buying and setting up gaming equipment. Many consoles carry console-exclusive game titles that are only available on one platform. In order to play different games, users have to buy multiple different consoles.

PC games come with a set of obstacles as well. Gamers need to have all the necessary accessories and computer parts, such as a CPU, graphics card and monitor, in order to have a smooth gaming experience. Furthermore, gamers who purchase downloadable games need to ensure they have ample storage space available for the new games to be installed, causing them to delete older games to clear up space on their PC.

Now, gamers can have a complete home gaming experience with Samsung Gaming Hub without having to worry about hardware requirements.

No gaming PC, console or additional gaming gear is needed; all you need is a controller to enjoy gaming on a Samsung Smart TV. Moreover, users don’t need to worry about storage space for their games either. Just like watching a TV series or a movie on a streaming platform, all you need to do to start playing is simply select a game title.

On Samsung Gaming Hub, users can access games from various industry-leading partners, including NVIDIA GeForce Now, Google Stadia and Utomik. Additionally, Gaming Hub supports Xbox Game Pass, making it the world’s first Smart TV platform to include the Xbox app. Through this partnership, Samsung Gaming Hub users are now able to stream hundreds of high-quality games including blockbuster titles. Moreover, they can play new games on day one of release from Xbox Games Studios and enjoy iconic franchise games from Bethesda Softworks and more, all without having to buy a console.

Users can also continue playing a game on their tablet or smartphone after they have begun playing it on a Smart TV. By logging in using a cloud service, all saved files from a TV, tablet or smartphone are linked together. This allows users to cross-play games from anywhere in their home regardless of which device they use.¹

From Taking an Online Trip to Learning How To Code: A Customized Home Gaming Experience

While winning games is fun, the act of playing a game itself can also be enjoyable. In addition to its collection of popular games, Samsung Gaming Hub offers educational games that are both entertaining and visually captivating.

For those who want to take a spontaneous trip somewhere, take a trip to anywhere in the world with Flight Simulator. Flight Simulator is a pilot simulation game that has been loved by many since it was launched in 1982. The game presents users with realistic visuals and detailed background scenery, such as sunsets and city lights. The game also gives users an extremely realistic flying experience, similar to actually flying a plane.

For families that enjoy playing games with their kids, keep the fun going with Minecraft. Minecraft is a game in which players freely create their own spaces through mining, farming and hunting in a world made of square blocks. Minecraft: Education Edition is used in classrooms around the world to teach a wide range of subjects including the basics of programming, such as coding and design. With an in-game tutorial, many walkthroughs and online guides available, those who aren’t familiar with playing games can easily learn to play Minecraft. For more family fun, the action-adventure game Minecraft Dungeons enables players to brave the dungeons alone or join up to three other players to battle monsters together and gather treasure in an epic quest.

Your Own Playground Made Complete With Samsung Neo QLED

One of the most important pieces of equipment for home gaming is the display. The display not only affects how immersive a game is but also the outcome of the game as well.

The Samsung Neo QLED presents the world inside a game with the best picture quality. With 100% color volume and improved, detailed black levels, users can appreciate the beautiful high-resolution graphics and find out where enemies are hiding in the dark.

The Neo QLED is equipped with various features that make gaming even more exciting. Specifically, it comes with Motion Xcelerator Turbo Pro technology, which provides crisp gameplay motion in 4K resolution at 144Hz, and FreeSync Premium Pro, which minimizes input latency, lag and stutter on screen. Thanks to these features, gamers can play CPU-intensive games smoothly and enjoy vivid, life-like graphics. From first-person shooter (FPS) games that require fast response times to racing games with fast switches between different screens, the Neo QLED gives gamers an upgraded and immersive gaming experience across all genres.

The Neo QLED also provides enhanced display aspect ratios of 21:9 and 32:9, allowing gamers to play on a larger screen rather than on gaming monitors only. The Neo QLED is the first of its kind in the industry to offer Ultrawide GameView. Ultrawide GameView captures game angles that weren’t available with a display aspect ratio of 16:9, allowing users to play games without any blind spots on screen. The Neo QLED also supports Multi View, a feature that allows users to play two different videos simultaneously. With Multi View, users can play a game while referring to a walkthrough at the same time.

Enjoy an upgraded sound experience with the Neo QLED. The Neo QLED comes with Moving Sound Pro+ (OTS Pro+) technology, technology that matches the direction and movement of an object within a video to the sound. By creating multi-dimensional sound, users feel as if they are inside the game itself.

Home entertainment is loved by many because it is the most convenient way to enjoy fun activities from the comfort of one’s home. The next era of home gaming has begun, an era where anyone can play video games as easily as they can watch TV from their homes. A Samsung Smart TV is all that’s needed to enjoy playing games comfortably. Jump into the immersive world of home gaming with Samsung Smart TVs.

¹ Requires Xbox Game Pass Ultimate subscription. Different for each game.

To kick off the series, Samsung Newsroom met with the developers and strategic planners of Samsung Gaming Hub,¹ which combines the power of streaming and gaming all in one place. From the story of the platform’s development to insights on their favorite games now available on Samsung Smart TVs, the experts behind Samsung Gaming Hub share the inside story of Samsung’s new all-in-one cloud gaming experience.

Power Up Your Gameplay Visuals With the Neo QLED

Samsung continues to lead innovation in Smart TV technology, driven by the goal of providing more and increasingly better entertainment options for consumers. As a result, the company decided to explore new gaming features that could be enjoyed specifically on Samsung Smart TVs.

In 2018, Samsung broke new ground by becoming the first in the industry to implement Auto Game Mode on TVs. Since then, Samsung has led the way in developing Smart TVs focused on leveling up the gaming experience. As a result, for the past four years, Samsung has won the CES Innovation Awards in the gaming category. In addition, Neo QLED proved its technological prowess last year by becoming the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE), a well-regarded electrical engineering certification institute in Germany.

The Gaming TV Performance recognition from the VDE is granted based on the qualities of ‘Low Input Lag’ and ‘HDR with a brightness of higher than 1,000 nits.’

Input lag refers to the time it takes for an input command on a gamepad to appear on the screen. The shorter the input lag, the faster the response speed, allowing players greater control over their gameplay experience. The input lag for Samsung’s Neo QLED was 10ms or below in all game segments, meeting or exceeding the evaluation standards across the board.

The TV was also recognized for its technological advancement in HDR as well. Neo QLED provides the optimal contrast by making brighter screens even brighter and darker screens even darker. This technology earned Neo QLED the VDE certification.

What’s more, since last year, the entire line-up of Neo QLED has been equipped with the AMD FreeSync Premium Pro feature — another industry first. The FreeSync Premium provides a soft yet vivid picture quality by reducing or removing input delay, lagging screens and screen distortion while connecting your game console or PC to the TV display. As such, users can enjoy fluid, tear-free racing games with Neo QLED.

The Best of Gaming, All in One Place

With the hardware in place, powerful software is the next step for leveling up any home gaming rig. Launched on June 30th, the Samsung Gaming Hub will be the ultimate home for gaming, using only your TV.

The Gaming Hub is the Smart Hub’s new section dedicated to the latest games. Acting as a go-to streaming platform, the Samsung Gaming Hub displays popular games, recently played games and recommendations just for you — all in one, convenient place. No console is required. Gamers can simply select any game on the screen and play instantly. They won’t even have to wait for the game to download. It’s all there, right away. The Samsung Gaming Hub also supports multitasking, letting users explore videos or listen to music while playing games.

▲ Heej Chung, GEM PM of Visual Display Business at Samsung Electronics

“The biggest advantage is that the users can enjoy streaming games through Samsung Smart TVs and monitors without having to buy any extra gear,” said Heej Chung. “In other words, it’s a comprehensive game service where users can enjoy gaming content and experiences all at once in Samsung Smart TVs.”

“The way we watch videos has evolved from playing VHS tapes and installing set-top boxes to subscribing to OTT services and streaming videos. Likewise, the way we play games has shifted to gaming on the cloud,” said Chung. “Just as Samsung TVs have evolved with how we watch videos, we want to offer a better gaming experience for users.”

The Future of Games, for All

The Samsung Gaming Hub is gaining attention from users worldwide for giving users instant and seamless access to a wide variety of games. By partnering with NVIDIA GeForce NOW, Google Stadia and Utomik, Samsung is offering a selection of games beloved by gamers available on demand.

However, the benefits don’t stop there — the time, money and hassle involved with buying compatible equipment for different consoles, and the lengthy process of installing and uninstalling games for the sake of storage space, are all resolved with the Samsung Gaming Hub.

▲ JunHo Hwang, Software R&D Lab of Visual Display Business at Samsung Electronics

“In the past, we had to buy a separate gear to play exclusive games,” said Junho Hwang. “What’s more, gamers who bought the DL (downloaded) version of games had to delete previously installed games often to secure enough storage to install new ones.”

“However, with the Samsung Gaming Hub, users can explore and play games offered by our various partner companies without buying a separate console,” said Hwang. “Since games are streamed, users don’t need to worry about storage space or installation time at all.”

▲ Jay Park, GEM PM of Visual Display Business at Samsung Electronics

This makes the gaming industry, as anyone can play and enjoy CPU-intensive games, even without a PC. “The Samsung Gaming Hub provides games on the cloud, so users don’t need to worry about minimum system requirements or recommended configurations,” said Jay Park. “With the low latency mode and AI upscaling, we’ve improved performance and resolution, which are the most important aspects of cloud gaming.”

Stream Xbox Straight to Your TV

The news that surprised gamers the most this year was the collaboration agreement between Samsung Electronics and Microsoft. Through the partnership, Samsung’s Gaming Hub became the world’s first Smart platform to include the Xbox app. This means that 2022 Samsung Smart TV user can enjoy Xbox-exclusive games without having to buy a console.

▲ Juyeon Park, GEM PM of Visual Display Business at Samsung Electronics

“I’ve been a gamer since I was a kid in elementary school, so this has been the most enjoyable and exciting project for me. I hope many gamers will feel free to play these games without worrying about buying gear,” said Juyeon Park.

Top Video Game Picks From Samsung Developers

As more and more at home gamers turn to playing games on large, high-resolution screens, we wanted to know — what are the best games to play on Samsung Smart TVs?

Hwang recommends “It Takes Two,” a game where the main characters, Cody and May, work as a couple and try to escape a fantasy world and return to Rose, their daughter. “The storyline has to do with family, and it’s also not so difficult to play either,” said Hwang. “It’s a fun game to play with family members who are new to video games.”

For solo players, Jay Park recommends “Forza Horizon 5,” a racing game chosen by more than 10 million gamers. “The game takes place in Mexico, so it’s great for enjoying the natural scenery abroad. You can also play with expensive cars without worrying about taking care of them, so it’s quite cathartic,” said Park. “I’ve played this game while testing the Gaming Hub, and the time just flew by. I was so drawn into the experience.”

Fun for the Whole Family

These days, we live in a world where our TV instantly connects us to thrilling action movies, or up-to-date news from all over the world, anytime. While quality gear is important, what matters more to consumers is quality content.

“We came up with the idea of the Samsung Gaming Hub so that anyone, with their friends and family, could start playing games just as people naturally turn on a TV at home,” said Heej Chung. “I hope the Samsung Gaming Hub will be a starting point to deliver the joy of gaming for all users, not just gamers.”

The visionaries behind Samsung Gaming Hub also emphasized their determination to expand content experiences. “We’re going to keep adding more content and updating new features. We are just getting started, so we hope many people will show encouragement and interest so that this service can further develop.”

The Samsung Gaming Hub invites you to a new world of gaming. Stay tuned for more updates from the Samsung Newsroom learn what unfolds next in the Samsung Gaming Hub and tips on building your ideal at-home gaming station.

¹ Gaming Hub is available in the following countries/regions: U.S., Canada, U.K., Germany, France, Spain, Italy, Korea and Brazil.

“The Samsung Gaming Hub combines Samsung’s leadership in streaming technology with our experience in creating the industry’s most cutting-edge hardware, removing the barriers to entry so people can just play,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “With expanding partnerships across leading game streaming services and expert curated recommendations, players will be able to easily browse and discover games from the widest selection available, regardless of platform.”

Where Gaming Comes Together

Powered by Tizen, Samsung Gaming Hub allows players to instantly access the games they love from industry-leading partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik, and coming soon, Amazon Luna in addition to their gaming consoles and PC, all in one convenient place.² Players can use their favorite accessories, such as Bluetooth headsets and controllers with the Samsung Gaming Hub without the need to purchase new hardware — making it easier to access games than ever before. Additionally, users will be able to see expertly curated recommendations based on the latest and most popular games.

The Samsung Gaming Hub also seamlessly integrates music and streaming services to provide access to more entertainment options during gameplay, with easy connection to Twitch, YouTube and Spotify directly on the Gaming Hub experience menu. Players can get the latest gaming news, watch tutorials, play their favorite music and podcasts and view trailers from the most anticipated games all from the new and convenient Gaming Hub.

Streaming Innovation Meets Incredible Processor and Picture Quality

Players can also look forward to an amazing gaming experience thanks to advanced motion enhancements and latency reducing technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series. Samsung’s latest lineups introduce faster decoding and optimized buffer control technology which reduces the input lag by more than an average of 30 percent compared to the previous models.

Additionally, Samsung’s latest AI upscaling technology optimizes game graphics, providing incredible 4K and 8K resolution with high color accuracy and sharpness.

For more details, visit the Samsung Gaming Hub page.

¹ Gaming Hub is available in the following countries/regions: US, Canada, UK, Germany, France, Spain, Italy, Korea and Brazil.
² Service availability for partners may vary by region. 

Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years, today announced that Xbox is joining Samsung Gaming Hub,¹ a new game streaming discovery platform available on 2022 Samsung Smart TVs including Neo QLED 8K, Neo QLED 4K, QLEDs² and 2022 Smart Monitor Series. Samsung Gaming Hub will become the world’s first Smart TV platform to include the Xbox app on Smart TVs. With this partnership, Samsung Gaming Hub users are now able to stream over 100 high quality games, through the Xbox app, including blockbuster titles like Halo Infinite and Forza Horizon 5. Moreover, they can play new games on day one of release from Xbox Game Studios and enjoy iconic franchises from Bethesda Softworks and more.

Powered by Tizen, Samsung Gaming Hub is a new game streaming discovery platform bridging hardware and software for a better player experience on 2022 Samsung Smart TVs, enabling gamers to instantly access the games they love from industry-leading content partners. In addition to the Xbox app offering hundreds of their favorite games via Xbox Game Pass, gamers can also look forward to an amazing gaming experience with minimized latency and amazing visual graphics thanks to advanced motion enhancements and game-play performance technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series.

“Xbox has been an integral partner for Samsung and shares in our vision and dedication to bring the ultimate game streaming experience to everywhere in the home,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “We are excited to deepen our partnership with Xbox by adding the Xbox app to Samsung Gaming Hub, which now gives Samsung Smart TV users access to hundreds of Xbox Game Pass games. With the same ease that our customers watch live sports and stream movies on Samsung Neo QLEDs and QLEDs, they can now play their favorite games.”

“We’re on a quest to bring the joy and community of gaming to everyone on the planet, and bringing the Xbox app to smart TVs is another step in making our vision a reality,” said Phil Spencer, CEO of Microsoft Gaming. “That’s why we’re excited to partner with Samsung, a global leader in TVs, on bringing Xbox to more players. Working with Samsung has helped us provide more access to gaming and enabled us to welcome new players into our thriving community.”

Revealed at CES 2022, Samsung Gaming Hub includes partnerships with leading game streaming services such as NVIDIA GeForce NOW, Google Stadia and Utomik, and with today’s announcement becomes the only Smart TV platform to include the Xbox app. The Samsung Gaming Hub will be available in select regions around the globe on 2022 Samsung Smart TV models beginning June 30^th and beyond.

For more details, visit the Samsung Gaming Hub page.

¹ Availability of Gaming Hub may vary by region.
² 2022 Samsung Smart TV models above BU8000.

In response to the growing climate crisis faced by the entire world, the international community is embarking on initiatives to help preserve the environment. Samsung Electronics considers sustainability to be a key business priority, and accordingly, builds eco-conscious efforts into every aspect of its products’ lifecycles across all the various business areas in which it operates.

This World Environment Day, Samsung Newsroom spoke with Samsung employees across the company to learn more about the efforts they are making towards reducing carbon emissions.

As the first episode of this series, take a look at the card news below for an overview of the sustainability efforts being made as told by Visual Display (VD), Mobile eXperience (MX) and Digital Appliances (DA) Business employees.

Be sure to stay tuned for the second episode in this series introducing the efforts of the DS (Device Solutions) Division.

The recognition, a first for any global TV manufacturer, was awarded to Samsung QLED TVs for their true color expression of over 2,000 Pantone colors, as well as and newly added 110 skin tone shades.

Samsung Newsroom spoke to Ed Hattenberger, Senior Technical Product Manager at Pantone, who has accumulated over 20 years of experience in the color industry and manages the Pantone Validated program.

△ Ed Hattenberger, Senior Technical Product Manager at Pantone

Q. What is your current role and what does it entail?

A. As a senior technical product manager, I use my knowledge of color to help companies realize their creative vision from design and specification through to final production. I also lead the innovation of various digital color products at Pantone, including Pantone Validated, our patent-pending color testing process for displays and printers that ensures products can simulate the full range of Pantone Colors and skin tones and in doing so meet Pantone’s exacting criteria.

Q. Why is accurate color reproduction so important for consumer TVs and how did the Pantone Validated program set out to improve this?

A. Today’s consumers want brands that represent equality, inclusivity and authenticity, and true color fidelity from their viewing experience plays an essential role. Regardless of the medium — physical or digital — consumers seek out and invest in products that reflect this. Pantone Validated provides an added layer of confidence to the consumer that the colors and skin tones seen on a screen are authentically reproduced according to the definitions found in Pantone Color and SkinTone guides and related Pantone Validated processes.

“During our measurement testing, we found that Samsung’s Quantum Dot technology provides the full range of colors even at peak brightness.”

Q. To readers not familiar with Pantone Validated, what does the achievement of this approval signify? Can you tell us in simple terms the standards a display has to meet? Why should consumers look out for the Pantone Validated check mark when purchasing their Samsung product?

A. The Pantone Validated logo signifies that a product, such as a Samsung HDR TV or Display, meets Pantone’s rigorous testing and calibration requirements for reproducing real world Pantone Colors and skin tones with a high level of color fidelity. Our Pantone Validated process was created by color scientists and technicians at Pantone with decades of color experience. It uses a stringent, patent-pending testing process that leverages advanced X‑Rite and Pantone color management technology. Over the past decade, we have tested and qualified hundreds of consumer and professional color devices from leading manufacturers worldwide.

Q. Samsung has received two awards — Pantone Validated and Pantone SkinTone Validated. Can you briefly describe what Pantone SkinTone Validated means to consumers and how it is different from Pantone Validated?

A. Pantone Validated uses the universally recognized Pantone Matching System (PMS) digital library and objectively tests more than 2000+ Pantone colors. For Samsung, we tested the PMS colors in High Dynamic Range (HDR) mode for maximum color rendering capabilities.

Pantone SkinTone Validated is an extension of the Pantone Validated program and tests color reproduction based on 110 unique skin tones, all of which can be found in the Pantone SkinTone Guide. This guide is the first scientifically based guide integrating the physical measurements of thousands of actual skin tones from the full spectrum of ethnicities, geographical zones and ages.

Pantone SkinTone Validated ensures that tested models from leading TV and display companies can accurately represent the world’s palette of skin tones. This helps brands demonstrate to consumers that their products and technology are more inclusive than ever.

Q. In your experience with Samsung TVs, what stands out to you about the Pantone Validated qualifications these models have received? Can you tell us any interesting facts or data points that demonstrate how Samsung TVs received Pantone Validated approval?

A. Samsung is the world’s first HDR TV and Display manufacturer to participate in and receive Pantone Validated and Pantone SkinTone Validated. This is a testament to Samsung’s commitment to being a market leader. Their confidence in adopting Pantone Validated is steadfast proof of their desire to deliver world-class TV and display products.

Q. Samsung’s Quantum Dot technology is all about color. Instead of producing standard blues and reds, it displays highly specific blues and reds, providing an intense level of accuracy in color reproduction. What role do you think this has played in achieving Pantone Validated?

A. During our measurement testing, we found that Samsung’s Quantum Dot technology provides the full range of colors even at peak brightness. Because the Pantone SkinTone Validated testing process is extremely meticulous, it will quickly call out any deviation from its target Pantone SkinTone Colors at a variety of brightness levels. Samsung’s HDR and Quantum Dot technology and related capabilities enable these televisions to achieve and maintain the color fidelity requirements to become Pantone SkinTone Validated.

“Samsung is the world’s first HDR TV and Display manufacturer to participate in and receive Pantone Validated and Pantone SkinTone Validated. This is a testament to Samsung’s commitment to being a market leader.”

 Q. What do you believe is in store for the future of Pantone?

A. Pantone remains committed to color communication and inspiration. We are working on solutions that help brands and creators bridge the digital and physical worlds and ensure a consistent customer experience — in person, on a screen or in the meta. We will continue to develop innovative digital products that support today’s digital content workflows. Together with products and technology from X-Rite, Pantone solutions can help realize the creative intent in the final form of any brand’s product.

▲ (From left to right) Engineers Younghoon Jeong, Younghun Jo at Hardware Platform Lab, Sangmin Lee, David Jung at Picture Quality Solution Lab of Samsung’s Visual Display Business

Quantum Matrix Technology Pro Delivers Ultra-Fine Contrast With Details in Darkest Blacks and Lightest Whites

Samsung has continued to pave the way forward in innovation for picture quality by applying cutting-edge technologies to its latest TVs. The newly released Neo QLED 8K is an upgraded version of its previous QLED TV and comes with a wide range of innovative features. At the center of this advancement is Quantum Matrix Technology Pro, which takes advantage of the enhanced 14-bit gradation for greater control of the miniaturized light source — the Quantum Mini LEDs. This allows the TV to control its lighting across an astounding 16,384 steps, which is four times greater than conventional 12-bit displays at 4,096 steps, providing true-to-life colors previously unseen.

Shape Adaptive Light and Real Depth Enhancer Add Depth for Vivid, Lifelike Images

Newly introduced technologies, namely Shape Adaptive Light and Real Depth Enhancer, have taken the picture quality offered by Samsung TVs to new heights. These new features optimize contrast and produce clean and punchy images, adding a more realistic sense of depth to your screen.

Real Depth Enhancer improves picture quality by separating an object from a background. “Every image has an object and background with different requirements to bring out the optimal picture quality,” said Jo. “Real Depth Enhancer separates the object from the background to enhance the contrast of the object, making it look clear. In doing so, we can clearly distinguish the object from the background, creating a greater sense of depth and making the images pop.”

Shape Adaptive Light analyzes a scene and estimates the difference in the light layer by each section of a scene to control the light source. Shape Adaptive Light creates the effect of synergy with the latest Quantum Mini LED to precisely control and optimize the light source for an accurate contrast. “Simply put, it makes bright areas stay bright and the dark spaces around it stay dark. Additionally, the technology enables optimal contrast levels and allows details in the inkiest blacks, producing life-like picture quality,” said Jo.

Upgraded Neural Quantum Processor Allows Customized AI Upscaling for Any Given Scene

Technological prowess has allowed us to enjoy 8K picture quality from the comfort of one’s home. Although not all shows and movies are made in 8K, users are able to take full advantage of the latest TV tech Samsung has to offer. In fact, the real value of 8K TVs comes from Samsung’s AI upscaling technology, which offers next-level picture quality by analyzing the image in real-time and upgrading it to higher picture quality or even 8K, regardless of the original image quality. Neo QLED 8K raised the number of neural networks from 16 to 20 to strengthen the capability for image analysis and upscaling. Multi-intelligent AI networks from the Neural Quantum Processor improve not only images, but also cloud games in 8K resolution for seamless and natural gameplay.

“As the number of networks has gone up, we were able to upscale a wider range of content to deliver a better viewing experience for users,” said Jeong. “Samsung added neural networks to make the image of cloud games vivid and reduce noise. The neural networks immediately analyze a picture, optimize a network and upscale it to 8K so that users can enjoy a cleaner game image.”

Jeong shared Samsung’s ambition to provide a better viewing experience: “Samsung’s multi-intelligence AI network is set up to continuously expand, delivering optimal picture quality technology according to a viewing environment and the latest content trends.”

Samsung’s 2022 QLED TVs, the World’s First HDR Displays With ‘Pantone Validated’ Approval

Color is an important factor in evaluating a TV’s picture quality. Samsung has achieved 100% color volume since 2017 and displayed accurate and vivid colors. Samsung’s all-new 2022 QLED models, including Neo QLED 8K, became the world’s first HDR displays with ‘Pantone Validated’ certification. Pantone specializes in color and provides a global color standard, PMS (Pantone Matching System). The certification means that Samsung’s ability to accurately express colors is officially recognized. Neo QLED 8K was acknowledged for its accurate expression of 2,161 Pantone colors and 110 skin tone shades.

“Pantone Validated certification suggests that the color expression of Neo QLED 8K is almost on par with the colors we are able to detect with our eyes,” said Lee. “Technological advancements of Neo Quantum Processor, along with Quantum Dot material help our TVs accurately express more than 2,000 colors recognized by Pantone and also 110 skin tones, the most complicated and delicate colors.”

Smart Calibration — Automatically Calibrate and Optimize Picture Quality in an Easy and Convenient way

Samsung has been providing industry-leading picture quality through technical innovation. A classic example is Smart Calibration, which is embedded in the latest TV models in 2022.

Smart Calibration enables anyone with a Samsung Neo QLED to calibrate their screen by simply using their smartphone.² This allows users to calibrate their TVs for superb image quality through a simple step-by-step process with the Smart Calibration feature within the Smart Things app. All users have to do is open the Smart Calibration feature within the SmartThings app and point their smartphone camera towards the TV, the SmartThings app will then simplify the process to optimize picture quality. Users can choose between ‘Basic Mode’ and ‘Professional Mode’ according to how accurately they want to adjust picture quality. Basic Mode offers a quick calibration within 15 seconds, while Professional Mode optimizes more details of the picture and takes only 5-8 minutes to complete.

“Picture calibration normally requires expensive equipments, such as a measuring instrument and pattern generator. Smart Calibration enables users to adjust picture quality easily and conveniently with just their smartphone. Samsung developed this solution to help everyone easily calibrate their screens and enjoy accurate images,” said Jung. “Professionals who work with colors like photographers tend to calibrate their devices quite frequently — once every three months or six months. While this isn’t required for ordinary uses, it will be great for users to calibrate their screens using Smart Calibration when they first purchase the TV or when moving the TV to a different location.”

Samsung Neo QLED 8K, the First TV To Receive ‘Eye Care’ Certificate by Top Global Certification Institutes

There is now more amazing content available via OTT services than ever before, and as a result, more and more people are spending their leisure time watching this content on TVs. Therefore, comfortable viewing experience is becoming an important factor influencing TV purchasing decisions.

The 2021 and 2022 Samsung QLED TVs, including Neo QLED 8K, won the ‘Eye Care’ certification from Verband Deutscher Elektrotechniker (VDE) in Germany, a test & certification association. This makes them among the first TVs to be awarded a certificate specific to eye care. VDE’s ‘Eye Care’ certification includes ‘Safety for Eyes’, ‘Gentle to the eyes’, flicker level,³ uniformity⁴ and color fidelity⁵ assessments. ‘Safety for Eyes’ certification is assigned to products with the emission levels of blue light, ultraviolet rays and infrared rays that fall into the ‘Exempt Group’ according to the classification of emission limits set by the International Electrotechnical Commission (IEC).

‘Gentle to the eyes’ certification proves that the amount of melatonin suppression from a device meets the International Commission on Illumination (CIE) standard.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain. A comfortable viewing experience is quickly becoming a key factor in purchasing decisions, in addition to picture quality and performance. Neo QLED 8K, with its ‘Eye Care’ certification, meets these criteria, offering more comfortable watching experience to users,” said Jung.

Additionally, the Eye Comfort mode on Neo QLED 8K adjusts the screen’s brightness. It limits blue light to provide a more pleasant viewing experience, all done automatically by the TV’s Neural Quantum Processor. “AI technology automatically adjusts a screen’s brightness and color temperature according to a viewing environment so that users can comfortably enjoy their favorite content on their TV,” said Lee. “After sunset, you will see significantly warmer colors and reduced brightness, while during the daytime, the screen will be brighter and more vivid.”

AI technology To Provide Perfect Viewing Experience With Minimal Effort From the Users’ Side

As displays get larger and the technology for enhancing picture quality improves, so too does the standard for good picture quality. “The ultimate goal of advancing our technology in picture quality is to enable our TVs to automatically adjust their own picture quality to its optimal setting, producing a lifelike image. We will continue to develop cutting-edge technology to offer true-to-life picture quality to our consumers,” said Lee.

“Our users’ overall viewing experience is just as important as accurate color and sharpness,” said Jo. This means it is essential to help users conveniently enjoy the best picture quality. “We consistently strive to create a viewing experience where users can simply enjoy content anywhere, in any environment. Samsung is committed to advancing AI technology to provide perfect picture quality with minimal effort from the users’ side.”

¹ According to data released by market research firm Omdia

² Requires Galaxy S, Note, Z Flip or Z Fold series models released after January 2019, or an iPhone that supports Face ID. Supported models may differ depending on the situation. For more information, please check the product manual at samsung.com/support.

³ According to International Electrotechnical Commission(IEC) standard

⁴ According to International Standard Organization(ISO) standard

⁵ According to Information Display Measurement Standard(IDMS) standard

In this second article, we’re exploring how SmartThings has been enhanced to become a built-in feature of your Samsung Smart TV and Smart Monitor,¹ so read on to learn more about how the 2022 lineup lets you take total control of your devices and your smart home — right from your sofa.

SmartThings, Opening Up an Era of the Smart Home Previously Only Dreamed of

As the devices we use at home have become more diverse, so, too, have the methods necessary to connect them. From Cloud to Cloud (C2C) connectivity, wireless (WiFi) connections and the Zigbee method, a variety of different systems available for us to control our homes with have emerged — a diversity that resulted in it taking a while for Internet-of-Things (IoT) to be cohesively applied within the home.

Previously, you would need a separate device, or hub, to act as a connecting bridge for these devices, ultimately impacting accessibility. Therefore, in order to help mitigate this inconvenience, Samsung, for the very first time in 2022, has integrated a built-in SmartThings Hub directly into the 2022 screen lineup, providing reduced latency and total control for more immediate smart home control experiences.

The Samsung Home IoT Hub — your SmartThings hub — is now built directly into your TV or Smart monitor, making it possible to easily connect, monitor and control all the connected devices in your house, all without a separate hub device.² This advancement is the first step towards Samsung’s fully-realized home IoT ecosystem.³

This innovative SmartThings Hub is not only compatible with hundreds of millions of devices, but has also been further expanded thanks to the introduction of an all-new interoperability standard. As the premier technology enabling connected living and driving the future of IoT, SmartThings recently announced the addition of a new smart home interoperability standard named Matter,⁴ which has been developed by Apple, Google, Amazon and others and allows for users to control Matter-enabled devices using their Samsung products.

With these innovative advancements in your SmartThings home control system, you are set to enjoy the utmost convenience with your 2022 screen — like never before.

Anywhere, Anytime and as You Wish With the 2022 SmartThings Hub

Thanks to the fully-integrated SmartThings Hub, your 2022 screen is a central hub from which you can conveniently control the smart devices you have around your home.

To make the smart home experience more enhanced than ever before, Samsung made sure to develop SmartThings Hub to be the most streamlined platform it could be for ultimate user convenience. Along with the greater screen real estate available on your 2022 screen for monitoring, making the process easier on the eyes, SmartThings Hub features an intuitive Map View interface that not only shows all your devices and their current status, but also where they are located in your home.

1. Map View: Locate IoT Devices in Your Home at a Glance

When you launch your TV or smart monitor for the first time, ‘rooms’ can be created automatically for you based on the location of your connected devices through SmartThings, and this will be displayed on-screen for you in Map View. If you want to further customize the layout of your devices, you can use your remote control to change the location of the device within the interface to match your actual room layout, and if you have the SmartThings mobile app, you can easily add rooms or change its location using Touch & Drag. You can even change room shapes to be polygons, if desired.

Say you’re settling down to relax in the living room with a good film after a long day, but suddenly realize you’re not sure if the lights are on or off in the garage, simply pull up SmartThings Hub’s Map View on your smart TV or monitor. Now, you can check and manage the status of your smart devices and then click back into your film for a truly hassle-free end to your night.

2. Voice Control: Manage All Your Devices With a Single Word

As well as streamlining the smart home management experiences that SmartThings brings to users, you can also enjoy smart experiences that may have previously seemed impossible with SmartThings on your 2022 Samsung screen.

For example, the always-on Voice Control capability provides you with next-level connectivity and control over your devices, no matter what you are doing and whether your screen is on or off. Thanks to Bixby, Samsung’s AI voice assistant, you can verbally switch your lights on or off or control a connected device, even while in the middle of a movie, just by saying ‘Hi Bixby’ to your screen.

3. Smart Doorbell: Check Out the Front Doorstep While Watching TV

Furthermore, the Smart Doorbell feature lets your smart home control radius expand as far as your front doorstep. Even if content is playing on your 2022 Samsung screen, a notification will appear on-screen when someone rings your doorbell, allowing you to see right through to who is waiting at the front door and even talk to them directly from your screen.⁵

With such convenience-first capabilities, the future of the truly connected smart home, something that Samsung has been working diligently towards, is getting closer and closer each day.

The Hub of Smart Home Life: Your 2022 Smart Screen

Although smart homes have been around for quite some time, the process of building a smart home ecosystem that allows all kinds of IoT devices to interoperate is still underway. Samsung intends to develop a smart home that is optimized for your in-home activities and that lets anyone easily build their own connected home, making it easy to harness the power of IoT for device control anywhere in the house — using just your screen.

The first step of this next-generation smart home ecosystem has been taken with the 2022 Samsung screen lineup. With your Neo QLED 8K or Smart Monitor M8, you can now enjoy easy and convenient control of all your smart home devices directly on-screen thanks to the all-new SmartThings Hub. Take a look at the video below to learn more.

Be sure to stay tuned for the final article in this series where we will be diving into even more smart features offered by the 2022 screen lineup, including those capabilities that let you manage your aesthetic and even your workouts more intelligently — directly from your screen.

¹ Models that support the SmartThings Hub include: QN900B/QN800B/QN700B/QN95B/S95B/QN90B/QN85B/Q80B/Q70B/Q60B/BU8/The Serif/The Frame/The Sero/Smart Monitor(M50B and above), released in 2022.

² Make sure to log in to the same Samsung account on your TV or monitor and your mobile SmartThings app.

³ To use products with Zigbee protocol, you must purchase a SmartThings Dongle (VG-STDB10A) separately.

⁴ Samsung also joined over 200 global companies in support of MATTER, a new standard for simplifying smart homes.

⁵ Ring Doorbell is currently the only solution supporting the 2-way talk function. It is set to be available on more solutions soon.

In this first article, we’re exploring the enhanced Smart Hub and Gaming Hub¹ interfaces, so read on to learn more about how the 2022 lineup lets you streamline your entertainment experiences in all-new ways.

Enhanced Smart Hub: Everything in One Place

The all-new Smart Hub on the 2022 lineup brings every aspect of the smart TV experience into one, easy-to-navigate screen. Powered by Tizen, the new interface classifies all features and content into three convenient tabs for more intuitive use.

Within the screen’s content section, your content and entertainment are intelligently organized into three, easy-to-comprehend tabs: Media, Gaming Hub and Ambient on Samsung TVs, and Media, Gaming Hub and Workspace on Samsung smart monitors.

Get Smarter With Your Entertainment Options

Inside the Media tab, you’ll instantly see all your entertainment options — from video-on-demand and leading streaming services to Samsung TV Plus² — organized in one place.

What’s more, as you use your TV or Smart Monitor over time, Smart Hub’s intelligent interface learns from your viewing patterns and preferences across your favorite platforms and services. After learning your preferences, it serves you with smart recommendations to make choosing a new show to wind down your evening with easier than ever.³

▲ Smart Monitor M8 Spring Green

Not only can you enjoy all your favorite OTT services when looking to relax with a TV show or a movie, including Disney+, YouTube⁴ and more, you can also take advantage of Samsung’s proprietary smart OTT service, Samsung TV Plus, to view a variety of TV series, sports matches and other exciting content on demand — completely free of charge.

Enjoy Seamless Gaming Experiences

Set to make its debut in 2022 on select models of the latest lineup, Gaming Hub is an all-new game streaming discovery platform where players can jump into the games they love faster, with no downloads or storage requirements, Gaming Hub is an all-in-one destination for easy and intelligent access to your favorite games.

In addition to creating more cohesive gaming experiences, Samsung has also announced partnerships for Gaming Hub with top-of-the-line game streaming partners, including NVIDIA GeForce NOW, Stadia and Utomik, with more to come.

Samsung understands that the ultimate gaming experiences aren’t just about ease-of-use: gamers need screens that offer top-of-the-line specifications for the most immersive experiences possible. This is why the 2022 screen lineup comes with specifications and features designed to take your gaming to the next level. These include HDMI 2.1 ports,⁵ Motion Xcelerator Turbo Pro 4K 144Hz gaming, Super Ultrawide GameView and Game Bar for fast-paced and streamlined gaming featuring the latest in picture quality technology and setting configurability.

With your 2022 Neo QLED 8K or Samsung Smart Monitor, you are able to enjoy your favorite game, no matter how fast-paced or action-packed it may be, with reduced latency and incredible picture quality and resolution.

Be sure to check out the second and third parts to this series where we’ll be diving into more game-changing smart features of the 2022 lineup. In the second installment, we’ll explore how SmartThings is set to make your inter-device experiences smarter than ever, and in the third article, we’ll see how Smart Hub’s third category, Ambient on Samsung TVs has been designed to help you make the most out of your screen, as well as how Samsung screen’s smart features can help bolster your lifestyle.

¹ Availability of Gaming Hub may vary by region.

² Service availability may vary by region.

³ Service availability may vary by region.

⁴ Streaming service availability varies by country. Subscriptions may be required.

⁵ Specification of ports may vary by product.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of differentiation and impact, among others, in a total of nine categories — Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX) and User Interface (UI).

“It is important for a design to connect the changing values with innovative technologies,” said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics. “We are committed to offering a meaningful experience that both meets the various demands of customers and improves the quality of our lives.”

Three Gold Award Winning Products Recognized for Designs That Offer Customized Experiences to Different Lifestyles

The Freestyle is a portable screen that can display as large as 254cm in diagonal length depending on the environment where it is used, be it on the wall, the ceiling or the floor as it rotates 180 degrees.

Thanks to its lightweight and minimal design, The Freestyle is highly portable, allowing the user to hold it in one hand, and can be used with ease both indoors and outside such as on camping sites. Depending on each individual lifestyle, it can also be used as a Bluetooth speaker or as an ambient lamp that can glow light in various colors.

The Galaxy Z Flip3 was honored for its iconic and compact design that comes with premium features and exclusive foldable experiences, providing a truly personalized smartphone experience. With Galaxy Z Flip3’s unique form factor, users are able to enjoy the full smartphone experience when unfolded and pocketable design when folded in half. Not only is the design refined by providing a large Cover Screen, but it also maximizes the usability by allowing users to view notifications and capture a quick photo even when folded.

The vacuum cleaner The Bespoke Slim also won the Gold Award for its simple design that blends well with the surrounding living space. The Bespoke concept, which brings customized products to fit lifestyles and tastes, was applied to the product, improving the experience throughout the entire cleaning process from product storage to dust emptying.

Total of 71 Awards, From Product to UX Design, Including TV, Home appliance and Smartphones

With its designs being recognized in all categories at the iF Design Award 2022 including Product and User Interface (UI), Samsung Electronics won the most number of awards totaling 71.

In addition to the three Gold Awards, the Neo QLED 8K, the Bespoke French Door Refrigerator and the Galaxy Buds2 also won awards in the Product category.

The One UI 4, new interface of Galaxy smartphones that enables users to customize their devices, and the Galaxy Upcycling at Home, which allows users to build a smart home by recycling unused Galaxy phones into Home IoT devices were also recognized for the design excellence.

This year’s Neo QLED 8K lineup includes features that produce the most “real life” images yet, taking its picture quality to another level. Between the updated Neural Quantum Processor 8K, the new AI upscaling feature and the new calibration app, the consumers’ on-screen experience becomes a true reality, allowing them to easily manage their on-screen experience in a much more personal manner.

To fully grasp the technologies and features behind the 2022 Neo QLED 8K, Samsung Newsroom is showcasing them in a dynamic graphic format for easy comprehension.

14-bit Contrast Mapping

The 2022 Neo QLED 8K panels are built to provide extreme details in all types of scenes with the newly added 14-bit contrast mapping, building on top of the existing 12-bit control offered in 2021. The result is a new 8K screen that is capable of showing extraordinary picture quality with more contrast and control over details. The contrast and difference in detail are evident between last year’s model and this year’s Neo QLED 8K. Even with similar specs, such as Mini LEDs and dimming zones, the 2022 Neo QLED 8K allows us to be aware of intricate scenes and details that weren’t recognizable before. As shown above, 14-bit contrast mapping allows us to see the fine details on the surface of the water as well as the granular texture of the rocks under water.

Real Depth Enhancer

When the eye is focused on the object, it directs its attention to the object, focusing on the sharpness, clarity and texture of the object while maintaining the background. The 2022 Samsung Neo QLED 8K’s Neural Quantum Processor 8K acts quite similarly through its new feature, the Real Depth Enhancer, which increases overall contrast and definition of the object — creating a greater sense of depth and making the images pop.

As you can see in this example, the Real Depth Enhancer naturally guides the consumers’ eyes to focus on the object in front of them, creating depth and allowing the rhinoceros to truly stand out from the background.

Smart Calibration

With a new year of image quality improvements, comes a new sense of control for Samsung Neo QLED 8K. Now, viewers can calibrate and optimize their display from the menu bar or through the Smart Calibration app on their smartphone.¹ With Basic Mode, the app offers calibrated images in 30 seconds, while Professional Mode offers thorough image calibration and optimization within 5 to 8 minutes. Both modes require a simple one-step process from the users’ part to optimize the on-screen image. As shown here, the Professional Mode’s enhancement is very apparent, allowing Neo QLED 8K viewers to take advantage of its premium hardware and AI upscaling technology.

¹ Requires Galaxy S, Note, Z Flip or Z Fold series models released after January 2019, or an iPhone that supports Face ID. Supported models may differ depending on the situation. For more information, please check the product manual at samsung.com/support.

The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a significant impact on your viewing experience. Samsung Newsroom has compiled a list of the best simple and practical accessories made by Samsung Electronics to help you make the most out of your screen experience.

Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount & Stand

Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand,¹ you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the perfect viewing experience. Not only can you enjoy various content in comfort, but you can also take advantage of mirroring and casting features in vertical mode.

Tilt Your Screen Any Way You Want to With the Full Motion Slim Wall Mount

The days when a TV is a device permanently fixed to the wall in one orientation are long gone. These days, you can harness the Full Motion Slim Wall Mount accessory to flexibly tilt your screen up, down, left or right to view your favorite content from any posture or angle that you desire.

What’s more, the Full Motion Slim Wall Mount fits neatly against your wall, putting the wall and your screen in close contact for even more comfortable and immersive viewing experiences.

Tidy Up Messy TV Cables With the One Connect Box

If you manage to organize all of your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organize and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.

Turn Your TV Into a Work of Art With Custom Bezels

The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customizable bezel. You can swap between different color options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak and Brown for a clean and contemporary look, or you can go with one of the Beveled Bezels that come in White and Brick Red for a more traditional design.² In addition, the Slim Fit Wall Mount minimizes the space between your TV and your wall to seamlessly blend into any room.

If you don’t want to install your TV on a wall, The Floor Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Floor Stand is the perfect accessory to bring artistic flair into any home.

Entertainment On-the-Go With The Sero Wheels

The one-of-a-kind, rotating The Sero has now become even more flexible with The Sero Wheels. For TV lovers who want to change both the orientation of their content and the location of their TV, The Sero Wheels is just the right choice. By allowing you to move your TV freely from one room to the next, this accessory helps The Sero adapt to any space or interior at any time.

Express Your Personal Style With The Freestyle

A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of color to The Freestyle’s neat, white design with a colorful range of rubber skins which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can conveniently carry the device with you in a sleek, compact case.

Reinvent Your Space With The Serif

With its practical design that looks like the letter “I,” The Serif itself can be a statement centerpiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless.

* The product images shown are for illustration purposes only and may differ from the actual product.

¹ Compatible with Neo QLED 8K, Neo QLED 4K and The Frame models. Size availability varies by product line ups.

² The number and availability of color swatches may vary by country or region.

At its Unbox & Discover event on March 30, Samsung Electronics unveiled all its latest visual display innovations, including the all-new 2022 Neo QLED 8K, and introduced how its vision for new product development is centered on enhancing user experience.

In his opening speech, Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ Device eXperience (DX) Division, emphasized that screens such as TVs are set to transform from something to be watched into something that brings more value to users’ daily lives, redefining the future role of screens under the vision of “Screens Everywhere, Screens for All.”

Vice Chairman Jong-Hee (JH) Han underlines the importance of streamlined technology optimized for users in his opening speech at Unbox & Discover 2022.

For those who weren’t able to tune in, or perhaps are just looking for a recap on all the announcements from the latest Unbox & Discover livestream, Samsung Newsroom is sharing all the highlights from the event, including Samsung’s unwavering efforts to shape a more sustainable future along with its very latest products.

1. Let’s Go Further: Bringing About a Sustainable Future for People and Planet

Chrissie Moncrieffe at Samsung Europe Office shares the company’s efforts to contribute to sustainable everyday lifestyles.

Samsung is making every effort to minimize its environmental impact throughout its products’ life cycles. For example, the company’s eco-packaging keeps print on packaging to a minimum, reducing the use of ink by 90%. Also, the latest SolarCell Remote is now completely battery-free and can now be charged through 2.4GHz radio frequency harvesting — drawing power from spare energy emitted by Wi-Fi routers. It is 88% more efficient than the previous 2020 models.

Furthermore, Samsung’s Neo QLED 8Ks have received carbon footprint certifications from the Carbon Trust in recognition of the company’s efforts to reduce greenhouse gas emissions throughout the product’s entire life cycle.

Since 2014, Samsung has been focusing on accessibility by placing utmost priority on ensuring easier and more seamless accessibility to screens for everyone. To this end, the company introduced an innovative new technology at Unbox & Discover 2022 which automatically analyzes and identifies a better location to display subtitles on-screen to avoid blocking a certain area of the screen. Samsung has also developed a sign language avatar to guide users through all functions of Samsung TVs and help them easily navigate through all manner of different functions.

2. Let’s Do: A Hub for the Smart Home Ecosystem

Ivan Zakharov, Service Biz Team at Samsung Electronics’ Visual Display Business, introduces Samsung’s new Smart Hub.

With TVs at the center of the smart home ecosystem, users can easily control all their devices using their TV, thus putting them to the best use. Samsung also unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one easy-to-navigate home screen. The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub and Ambient.

The Media screen integrates a wide array of entertainment services into one, including Samsung TV Plus,¹ featuring over 190 free channels for a user’s enjoyment. The Ambient screen is designed to display a variety of content, including world-renowned works of art, as wallpapers when users are not watching the TV, contributing to their interior design aesthetic. Furthermore, the Neo QLED 8Ks provide a one-stop NFT platform to enable users to explore and display digital artworks thanks to close cooperation between Samsung and Nifty Gateway.

3. Let’s Play: A Perfect Ecosystem for Gamers

Adam Burgess, Product Design Group at Samsung Electronics’ Visual Display Business, explains how Samsung delivers vivid gaming experiences.

The 2022 Samsung screens are set to help create the perfect ecosystem for gamers with the introduction of cutting-edge streaming technologies and state-of-the-art hardware. The Samsung Gaming Hub provides all the necessary functions users need to enjoy all the latest titles from game search platforms along with streaming services. The new platform will be available later this year on select 2022 Samsung Smart TV models.²

Notably, Samsung’s 2022 lineup features four HDMI 2.1 supporting ports,³ ensuring a simplified connection to even the newest game consoles. The new devices also feature an outstanding refresh rate of 144Hz, an excellent resolution of 4K and a low input lag to ensure quick speed, while the all-new Game Bar enhances visibility. At Unbox & Discover 2022, Samsung stressed that users can be fully immersed in all different types of games thanks to the improved image quality and optimized gaming environment of the 2022 lineup.

4. Let’s Experience: A Culmination of TV Innovations

Lydia Cho at Samsung Electronics America introduces the key elements of 8K picture quality.

At the core of the innovation behind Samsung’s Neo QLED 8K lies its Neural Quantum Processor 8K. Twenty independent neural AI networks analyze each scene and adjust picture quality to deliver the best viewing experiences regardless of content’s original picture quality. Also, Samsung’s 2022 Neo QLED 8K’s Real Depth Enhancer maximizes depth and vividness by improving picture quality and sharpness, making scenes more real.

Nicole Murakami at Samsung Electronics America underscores the excellence of Neo QLED 8K’s design and sound technology.

Samsung’s signature Infinity One Design provides a slimmer and sleeker look, making the TV appear as if it is floating above the ground. The 2022 Samsung Neo QLED 8K is also built with a 90W 6.2.4 channel audio system with Dolby Atmos support featuring Object Tracking Sound Pro (OTS Pro).⁴ The slim screen is the perfect match for its new Ultra Slim Soundbar, which supports a Wireless Dolby Atmos system. Furthermore, the soundbar’s subwoofer with 3.1.2 channels and a passive radiator provides the perfect audio performances.

5. Let’s Make Your own: The Expansion of Experiences Through Cutting-Edge Accessories

At Unbox & Discover 2022, Samsung introduced new accessories to offer optimized screen experiences tailored to each user’s changing lifestyles and trend preferences. The new Slim Fit Wall Mount makes the ultra-thin Neo QLED 8K stand out with a wall-to-wall distance of 7.5mm. Furthermore, the latest Full Motion Slim Wall Mount, almost 50% slimmer than its predecessor, sits just 19.5mm from the wall to complement the sleek style of the screen. It can be also tilted up, down, left and right to create the ideal angle for the best viewing experience regardless of the location of the viewers. In addition, by using Auto Rotating accessory, the screen is able to switch to portrait mode upon using the remote control to enable users to easily enjoy vertical mobile-style content.

When putting the screen in the middle of the room or placing it without the media console, the Studio Stand ensures a sleek, trendy look. Users can display artworks, photos or NFT artworks in a landscape or portrait orientation even when the TV is turned off so that their TV can also serve as a singular piece of art. The latest three-way MultiView also allows users to display various content such as live broadcasts, YouTube or online reviews, all at once.

At Unbox & Discover 2022, Samsung reiterated how the ever-evolving role of the screen is quickly transforming it into a tool to fulfill all kinds of functions, from ‘game console’ and ‘virtual playground’ to ‘the perfect partner to improve efficiency’ and a ‘Smart Hub to control one’s home’. Stay tuned to see what screen product Samsung will next bring to the market to once again take user experiences to the next level.

¹ Service availability may vary by region.

² Availability of Gaming Hub may vary by region.

³ Specification of ports may vary by product.

⁴ available in the QN900B model.

On March 30, Samsung Electronics held its virtual Unbox & Discover 2022, at which the company introduced its very latest Samsung Neo QLED 8K along with the remastered Samsung Smart Hub and other user-first innovations set to redefine the role of the screen and provide users with all-new viewing experiences.

If you weren’t able to catch the event live, take a look at the video below for a replay of the Unbox & Discover event in its entirety, and be sure to stay tuned to Samsung Newsroom for all the latest details on Samsung’s newest products.

Samsung Electronics today showcased its 2022 lineup of Neo QLED 8K, soundbars, accessories and sustainability initiatives at its virtual Unbox & Discover event. With this new lineup, Samsung aims to redefine the role of television by creating beautifully designed, cutting-edge screens that offer more than just entertainment. This year’s products and features take the screen to new heights by providing one central hub to play, connect, work and more.

“We are focused on creating a seamless experience across all of our products, which allows consumers to effortlessly enjoy all their benefits. The 2022 Neo QLED 8K is designed to fulfill the needs and empower the passion of our consumers, and the innovations are sparked by their experiences,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ DX (Device eXperience) Division. “Neo QLED 8K also has the power to unlock new experiences as the most important device at the center of the home.”

Samsung’s 2022 portfolio was developed from the vision of ‘Screens Everywhere, Screens for All,’ with TVs at the center of users’ home and daily lives. In line with this vision, Samsung created devices that seamlessly connect to provide deep personalization and connectivity ensuring there is a screen fit for every occasion and lifestyle. Historically, TVs and screens have been mainly associated with the act of “watching,” but Neo QLED 8K aims to change this by expanding the user experience.

Neo QLED 8K: The Best Gets Better

The 2022 Neo QLED 8K has been upgraded to bring the large screen experience to another level. At the heart is the Neural Quantum Processor 8K. The latest processor has 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source.

The Neural Quantum Processor 8K also powers a new technological innovation — Real Depth Enhancer. This scans the screen, and maximizes contrast with the background by enhancing the object while keeping the background unprocessed. It works similarly to the way human eyes perceive images in real life so the object on screen stands out against the background.

In fact, Samsung’s all new 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on color and creator of the Pantone Matching System (PMS) — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades found in Pantone’s guidelines. Additionally, these brilliant colors are comfortable to watch with the new EyeComfort Mode. The feature uses AI technology to automatically adjust the brightness and color temperature of the screen based on how light or dark the room is combined with the sunset/sunrise information to optimize the most comfortable viewing experience.

Immersive Dolby Atmos Sound With Smart Features

For true immersion, TVs and screens need powerful and nuanced sound to match the rich colors and sharp details. The Neural Quantum Processor 8K’s AI analyzes what is on screen in real-time so that the Adaptive Sound features can track and move between speakers to precisely match the movement on screen.

In QN900B, a flagship Neo QLED 8K model, all the sounds come from a 90W 6.2.4 channel audio system, featuring new top channel speakers and Dolby Atmos with Object Tracking Sound Pro. This technology has also been applied to voice recognition with Voice Tracking Sound, so that sound effects and voices truly follow the movement across the screen.

Samsung is also introducing Wireless Dolby Atmos to its Neo QLED 4K and 8K TVs — this means pristine audio quality without the clutter of HDMI cables. Wireless Dolby Atmos will also be applied to Samsung’s new 2022 Ultra Slim Soundbar, designed for an immersive audio experience from a more aesthetically at a minimal setup.

Experiencing Your Screen

To ensure the experience is as seamless as possible, the 2022 lineup is outfitted with new and smarter features and user interface, allowing Samsung TVs and screens to become the central hub to watch content, control devices, play games, work out and more.

• New Smart Hub: This year, Samsung also unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one easy-to-navigate home screen. The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub and Ambient.
  
  
  • Media: The Media screen organizes users’ entertainment options — including video on demand, streaming and Samsung TV Plus¹ with 190+ free channels — and learns users’ preferences with machine learning to make smart recommendations across all platforms and services.
  • Gaming Hub: Gaming Hub is a new game streaming discovery platform that bridges hardware and software to provide a seamless player experience. No downloads required, no storage needed. Samsung also announced partnerships with leading game streaming services — NVIDIA GeForce NOW, Stadia and Utomik, with more to come — to bring their libraries of games to the Gaming Hub. The new platform will be available later this year on select 2022 Samsung Smart TV models.²
  • Ambient: The Ambient screen enhances the home’s aesthetic, whether that means synchronizing the screen’s display with its surrounding décor or making a bold statement with eye-catching art.
• Gaming Experience: In addition to the all-new Gaming Hub, the 2022 lineup comes with specifications and features that are made for the ultimate gaming experience. They include four HDMI 2.1 supporting ports,³ Motion Xcelerator Turbo Pro 4K 144Hz gaming, Super Ultrawide GameView and Game Bar, making gaming more efficient and accessible for a fast-paced and streamlined experience. With these incredible picture quality and settings improvements, games will be more realistic and thrilling than ever. Samsung is also introducing an exclusive TV lineup for gaming in 43 and 50 inches in the near future.
• Samsung Health: Samsung Health offers not only a wide variety of workout and wellness classes, but also ways to track your progress and routines. Users can easily track their fitness journey and activities on their TV and seamlessly sync with other devices such as Galaxy Watch4 series to track progress in real-time on the screen.

• SmartThings: A critical component of the connected experience is Samsung’s SmartThings. With SmartThings, the screen becomes the central hub to conveniently control other home devices at a single point. This feature, included in Samsung TVs, takes advantage of the large screen to help users discover, view and control devices at-a-glance.
• NFT Platform: Finally, new in 2022 is Samsung’s NFT Platform, partnering with the industry leader, Nifty Gateway. Ambient mode will offer consumers a one-stop NFT platform to explore and display NFT digital arts on 2022 Neo QLED and QLEDs, a new way to collect and present art works.⁴

Sustainability at the Core With ‘Going Green’

Samsung is always thinking about how the manufacturing process and the use of products impact the Earth’s environment, looking for ways to reduce its footprint and build a better future for the planet.

• Eco-Packaging: Samsung is improving its eco-conscious packaging with 90% less ink while also removing the staples during production. Both improvements reduce waste and make it easier for recycling centers to process.
• SolarCell Remote: The SolarCell remote also received an upgrade for 2022. It is 88% more efficient than the previous 2020 models. They are now completely battery-free and can now be charged through 2.4GHz radio frequency harvesting — drawing power from spare energy emitted by Wi-Fi routers.

• Recycled Materials: Samsung’s 2022 TVs, monitors, digital signage and remote controls use recycled resin. Notably, high-resolution monitors use recycled resin from ocean-bound plastic recovered in coastal areas that would otherwise have become marine hazardous waste.
• The Carbon Trust Certification: Samsung’s Neo QLED 8K/4K has achieved the ‘Reducing CO₂’ label from the Carbon Trust, demonstrating that the carbon footprint for the Neo QLED lineup is being reduced year over year.

Making It Personal With Accessories

Each consumer has their unique taste and needs when it comes to TVs, which is why Samsung created new accessories for its 2022 TVs that facilitate entirely new TV experiences.

• Slim Fit Wall Mount: For those who want to wall mount their screen, the Slim Fit Wall Mount allows the TV to lie flush against the wall while offering swivel up, down and sideways for the perfect angle no matter where the viewer is seated.
• Studio Stand: In case the TV stand is preferred, the Studio Stand offers a unique and elegant way to display the Neo QLED 8K in an artistic fashion.
• Auto Rotation: The new accessory extends the rotating capabilities of The Sero to the Neo QLED 8K. Auto Rotation brings mobile experiences to the big screen, portrait art to the full screen, and MultiView experiences to new layouts. It can be used as a stand or wall mount so that whatever is on, the whole screen is filled to optimize the viewing experience.

To pre-order or for more information on Samsung’s TV products, please visit www.samsung.com.

¹ Service availability may vary by region.

² Availability of Gaming Hub may vary by region.

³ Specification of ports may vary by product.

⁴ Detailed features or user interface may vary by model and region.

Be sure to tune in to Samsung’s Unbox & Discover 2022 event on either Samsung Newsroom or Samsung.com on March 30 at 11 p.m. KST to learn more about the future of the screen experience.

Samsung Newsroom sat down with engineer Uihyun Kim and product planner Joonho Jeong to ask them eight questions about Samsung’s latest 8K TV, which pushes the boundaries of what is possible with a television. Read on to learn what they had to say.

On March 30, Samsung is set to unveil how its vision for its latest Neo QLED 8K is set to redefine the role of the screen and bring unrivaled usability to their users’ daily lives by providing utmost convenience and seamless connectivity.

Be sure to tune in to Samsung Newsroom or Samsung.com on March 30 at 11 p.m. KST to hear more about the future of the screen experience in 2022.

In partnership with the Sagrada Familia, Samsung has implemented a project where it filmed the interior, exterior and main architectural structures of the cathedral in 8K using the Galaxy S22 and played the video on the Neo QLED 8K to share it with the visitors.

The company has installed 16 Neo QLED 8Ks and 2 digital signages to play the video so that more visitors can appreciate the ins and outs of the cathedral in 8K UHD starting this month.

As the representative work of world-renowned architect Antoni Gaudí, the Sagrada Familia is a work of art that attracts more than 3 million visitors every year. It is famous for the colorful lights that fill the cathedral and change over time, which is perfectly captured on the Neo QLED 8K.

▲ Visitors at the Sagrada Familia located in Barcelona, Spain, are watching a video showing the beauty of the cathedral on Samsung’s Neo QLED 8K.

▲ Visitors at the Sagrada Familia located in Barcelona, Spain, are watching a video showing the beauty of the cathedral on Samsung’s Neo QLED 8K.

▲ Visitors at the Sagrada Familia located in Barcelona, Spain, are watching a video showing the beauty of the cathedral on Samsung’s Neo QLED 8K.

▲ Visitors at the Sagrada Familia located in Barcelona, Spain, are watching a video showing the beauty of the cathedral on Samsung’s Neo QLED 8K.

But this change in viewing trends doesn’t mean that you should have to miss out on the immersive, cinematic experiences that movie theaters are able to provide. In order to help provide you with the tools to enjoy cinema-esque picture and sound quality when watching a movie at home, Samsung Newsroom has done a deep dive into the Samsung Neo QLED 8K and the latest premium soundbar.

1. Catch All the Fine Texturing and Details On-Screen Thanks to Quantum Mini LEDs

Even for fast-paced action films, your display should be able to keep up without you missing a single moment of the movie. In order to achieve this, the control your TV has over its LED lights is important for delivering details – which is why the 2021 Neo QLED 8K comes equipped with Quantum Mini LED¹ for more precise control of thousands of tightly-packed LEDs.

Samsung Electronics’ proprietary micro-layer technology expresses images more vividly and accurately. Micro layers inside each LED eliminate unnatural noise among thousands of LED elements – the secret behind how these TVs can express all the fine details on-screen, including a character’s skin tone and even their drops of sweat.

2. Never Miss a Moment of the Action, Even in Darkness, With Quantum Matrix Technology

Detailed blacks and high contrast are key to delivering realistic fight scenes that take place in darkness in action movies. Quantum Matrix Technology, Samsung’s proprietary local dimming technology, allows for clear contrast between dark and light areas on-screen.

Quantum Matrix Technology enhances the LED brightness level from 10-bit to 12-bit, which means that the TV can control its lighting up to 4,096 levels – four times² more than conventional displays. The TV’s local brightness booster efficiently distributes power and improves peak brightness by harnessing unused electrical power from darker areas to brighter ones.

3. Enjoy the Classics Upscaled to High Resolution With the Neo Quantum Processor

When watching classic movies, you may often find that the picture quality is poorer compared to the movies produced today, and may also have found yourself wishing that the picture and resolution were better. The Samsung Neo QLED 8K is capable of upscaling the picture quality of a movie, even older ones, to a higher resolution thanks to its Quantum Mini LEDs, Quantum Matrix Technology and its Neo Quantum Processor, which is armed with powerful AI upscaling technologies.

Based on an artificial neural network, the Neo Quantum Processor’s deep learning imitates the learning mechanism of humans to train its AI. The Neo QLED 8K’s Neo Quantum Processor now uses 16 multi-neural networks, whereas conventional technologies only use a single neural network. Each of the 16 networks divides up the content based on the input resolution and picture quality and then accurately analyzes all kinds of factors including edge handling, details and noise level. This then allows the processor to enhance a movie’s picture clarity without stalling, even for movies made in lower resolutions.

4. Immerse Yourself in Ultimate Sound With the World’s First 11.1.4-Channel Dolby Atmos Soundbar

A truly cinematic viewing experience isn’t complete without a sound system capable of creating truly immersive and realistic audio experiences. Given the growing number of users who enjoy watching movies at home, the need for premium sound experiences capable of delivering you that­ realistic rain downpour or airplane departure is also growing.

The immersive sound in a movie theater comes from high-performance speakers that fill both the walls and the ceiling; Dolby Atmos movie theaters use up to 400 speakers to create that audio experience. But now, with the Samsung HW-Q950A soundbar, you, too can enjoy a theater-like three-dimensional experience at home without the need to install any extra speakers thanks to its 11.1.4 channel speakers and Dolby Atmos technology.

5. A TV and a Soundbar That Operate in Perfect Harmony Thanks to Q-Symphony

When connecting your soundbar to the TV to watch movie at home, your TV’s built-in speakers are automatically disabled to allow the soundbar to emit sound due to technological limitations regarding compatibility between different devices and content. Samsung has been working to overcome this issue with its industry-leading TV and audio technology.

With the newly-introduced Q-Symphony, Samsung TVs and soundbars work together to produce the most room-filling surround sound experiences. While the soundbar itself is capable of providing rich and deep audio on its own, Q-Symphony lets you enjoy another level of cinematic experience at home as both the TV and the soundbar work together.

Samsung Audio Lab is behind the success of this technology. Samsung Electronics established the Samsung Audio Lab in California, United States in order to gather top-level sound experts and engineers to continue developing audio technologies and provide the best possible sound experiences to users.

¹ Compared to the LED module height featured in the 2020 Samsung UHD TV, each 2021 Neo QLED 8K’s Quantum Mini LED is 1/40 the size.

² 10-bit: 210 = 1,024 levels of control; 12-bit: 212 = 4,096 levels.

In addition, Samsung is hosting ‘InfoComm 2021 Samsung VX’, a new-concept event that will allow people who cannot attend InfoComm in person this year, including key customers and retailers, to experience its products and solutions virtually.

The cutting-edge commercial display solutions set to be introduced by Samsung, which can be used in a variety of business settings, include:

• ‘The Wall’ – a MICRO LED technology-based commercial display.
• Neo QLED 8K Signage that offers industry-leading picture quality with Quantum Mini LEDs and Quantum Matrix Technology Pro.
• Outdoor signage products that are dustproof and waterproof, producing bright and brilliant messages on displays that are built for the outdoors.

The Wall, a next-generation display that comes equipped with a MICRO AI processor and the latest display technology, features a bezel-free modular screen that can be easily customized to suit the design of any space. It can be implemented across a range of commercial environments and can be installed in various positions including in an L-shape, concave, convex, on a ceiling or hanging to offer customers and partners more convenience.

During the event, Samsung unveils Neo QLED 8K Signage for the first time, which is powered by Quantum Matrix Technology Pro. Neo QLED 8K Signage delivers unrivaled picture quality thanks to Quantum Mini LEDs. The display will also be available in a choice of 65-, 75- and 85-inch models, and will offer the option of either portrait or landscape orientation. Neo QLED 8K Signage also features an Infinity One Design, seamlessly fitting into any business environment with its slim and minimalistic look.

Finally, as sales of EVs (electric vehicles) continue to increase significantly, demand for the installation of charging stations has been rapidly growing too. Samsung’s outdoor signage displays are currently being used at EV charging stations, ensuring that the stations are equipped with the best visual display technology to offer customers an optimal experience. This outdoor signage features enhanced visibility, brightness greater than 3,500nits, and 24/7 performance ensuring crisp content at all times. These advanced displays provide customers with a variety of important information such as maps, traffic updates and digital advertisements – for businesses such as convenience stores, gas stations and quick service restaurants.

Samsung introduces the future of displays at InfoComm 2021, North America’s largest pro-AV industry event, which features more than 40,000 attendees. We look forward to seeing you there, either in person or virtually.

To learn more about InfoComm 2021 Samsung VX, please visit: https://displaysolutions.samsung.com/showcase/virtual-experience/infocomm-2021.

The IDEA 2021 awards for Samsung include creative designs across multiple categories, showcasing Samsung’s excellence in consumer lifestyle design from product design to interactive and advanced concept design.

IDEA, hosted by the Industrial Designers Society of America (IDSA), has been held annually since 1980. Widely viewed as the most influential design awards program in North America, IDEA considers design innovation, benefit to user and benefit to society as part of its criteria for selecting its awardees.

Samsung attained seven Silver awards for its cutting-edge creations including:

• Samsung Neo QLED 8K (QN900A), which deploys the Infinity Screen design that maximizes immersion by minimizing the bezel.

• Bespoke Cube air purifier (AX9500N) with the innovative concept of letting consumers choose the purifier’s front panel design according to their lifestyle.

• Bespoke Slim (VS6800AL),¹ a vacuum cleaner, which offers a slim and customizable design that fits in a small space.

• SmartThings Cooking, enabling one-stop culinary experience powered by Whisk’s Food AI.

The following received Bronze awards:

• The Frame, a lifestyle TV that can be matched to any home décor and features ‘Art Mode’, which allows viewers to enjoy masterpieces from their homes.

• The Premiere, a lifestyle projector designed for those who want to create a theater-like environment in their homes.

• Bespoke 4-Door Flex refrigerator, which helps consumers achieve their desired lifestyles through flexible, personalized offerings.

“The pandemic affected consumers’ lifestyles in many ways, so it is more important than ever to keep an eye on how those change and to offer meaningful experiences to consumers accordingly,” said Dontae Lee, Executive Vice President and the Head of Corporate Design Center at Samsung Electronics. “We will continue to provide optimized experiences for consumers based on a variety of lifestyles with the design that best resonates with them.”

The IDEA 2021 Ceremony was held virtually on September 21. The International Design Conference is also being held virtually for two days from September 22 to 23. Dontae Lee is scheduled to deliver a keynote titled ‘Design for a Better Tomorrow’ at the event.

The list of all 48 award-winning designs can be found here.

¹ The product is currently available in Korean market.