For filmmakers, the link between cameras and display technology is paramount. They want cameras that can capture the full vividness and richness of their scenes, and then they need to be able to replicate those images for the audience. And increasingly, Samsung’s SUHD TVs, which use Quantum Dot (QD) technology to produce unrivalled high dynamic range (HDR), are becoming the choice of cinematographers, directors and other creators.

The capabilities and richness of Samsung’s SUHD TVs were on display at the Korea International Broadcast, Audio, and Lighting Equipment Show 2016 (or KOBA 2016), held May 24-27 in Seoul.

How Samsung’s Displays Became the Choice of ARRI

The ARRI Group is a German manufacturer of motion picture film equipment, globally renowned for its reliable and high-quality products.

Roger Deakins, a famous cinematographer (left), working with an ARRI camera in the making of the James Bond thriller Skyfall. (Photo from the ARRI Group)

Carlos Chu (left), Regional Sales Manager, Northeast Asia, ARRI, said that he expects “with the increasing number of HDR video contents, consumer interest in HDR display will rise as well.”

Although ARRI produces all kinds of lighting and filming equipment, the company is most famous for its cameras. Most of the 2016 Academy Award winning movies were filmed with ARRI cameras. Notably, Emmanuel Lubezki, a famed cinematographer who works with ARRI camera in many of his films, won the Academy Award for Best Cinematography for three consecutive years, for Gravity (2013), Birdman (or The Unexpected Virtue of Ignorance in 2014), and The Revenant, 2015).

HDR-enabled Quantum Dot TVs are able to deliver life-like pictures, clearly displaying even the smallest details, like the wrinkles of a person’s skin.

And at the ARRI booth at KOBA 2016, what was the German company’s choice to best demonstrate the clarity and beauty of its cameras? They chose Samsung’s Quantum Dot Display SUHD TVs.

“The Only TV That Can Perfectly Display Our Content”

“HDR is an influential technology that may have a huge impact on our everyday lives by delivering a greatly advanced visual experience,” emphasized Kim Tae-Jung (right), Business Development Manager, ARRI Asia.

Until now, even the most skillful cinematographers often failed in their attempts to deliver life-like images due to limits in existing display technology.

“It was a chronic problem in the video industry since the available displays often failed to reveal what was filmed through high-end cameras,” said Kim Tae-Jung, Business Development Manager, ARRI Asia.

Now, however, HDR display technology is transforming the industry. With HDR, it is possible for a display to make the bright highlights brighter and the dark areas darker, maximizing visual effects by adjusting the contrasts in brightness.

“Thanks to HDR, you can now enjoy videos that look closer to what the director intended you to see,” said Kim. “The ultimate goal of HDR is to realize the same range of contrast as real life.”

“We expect to see much demand in the Korean market, which has won global recognition for its high-quality TV dramas and movies,” said Paul Ivan, Managing Director of ARRI Asia.

But to get the most out of HDR, a TV needs to have strong capabilities in color and light expression. This is where Samsung’s recently released Quantum dot SUHD TVs shine, as they are able to express a brightness of 1000 nits^[1] or higher using HDR. This is exactly why ARRI choose them.

“Since quality video content is our priority, we choose the Quantum Dot SUHD TV (for our displays at the exhibit),” said Paul Ivan, Managing Director of ARRI Asia. “I am confident that the KOBA 2016 visitors must have felt the unmatched performance of the ARRI cameras through the Quantum Dot SUHD TV.”

Accuracy Makes Quantum Dot SUHD TV a Good Reference Monitor

“Quantum Dot SUHD TV made calibration smooth and fun,” said Um Tae-Sik.

For the exhibition, Um Tae-Sik, a cinematographer and colorist, demonstrated how calibration^[2] works, using a Quantum Dot SUHD TV and a famous Korean TV drama, Descendants of the Sun.

“Regular and even breathing is evidence of good health. And the same applies to any video, since consistency in color and brightness is a prerequisite for high-quality video. In the past, after I finished the first draft of a calibration in a reference monitor, I had to check the results on a typical TV. However, it was different with the Quantum Dot SUHD TV I used for the demonstration: I didn’t have to use a reference monitor separately for calibration, and the result was quite satisfying.”

Um Tae-Sik performed a calibration using a scene from Descendants of the Sun. The left picture shows the “after,” while the right one shows the “before.”

All of the industry experts we talked to at KOBA 2016 agreed that Quantum Dot SUHD TV is a welcomed advancement for the video industry, providing better access to higher quality displays. It has long been a dream for filmmakers to be able to show their content in all the color and detail as real life.

Samsung’s Quantum Dot SUDH TVs are making this dream come true, offering truer to life HDR images than were ever possible before.

^[1] Nit: The nit is a unit of visible-light intensity commonly used to specify brightness. One nit is equivalent to one candela per 1m³.

^[2] Calibration: The task of mastering video content so that it reproduces the same results on all display devices.

Some of the improvements came through upgraded industry standards. For example, the entertainment industry has gradually increased screen resolution to make clearer images; from Standard Definition (SD) to High Definition (HD) and now Ultra High Definition (UHD). Another recent advancement is High Dynamic Range (HDR), which allows production studios, content distributors, and TV manufacturers to offer brighter and more colorful video.

Some of the improvements come from innovations provided by each company. For example, when Samsung first introduced the LED TV, consumers were able to enjoy images several times brighter than conventional LCD TVs.

In 2015, Samsung started to apply quantum dot technology to its flagship SUHD TVs. Now with more and more industry partners gearing towards HDR, the marriage between Quantum Dot technology and HDR offers viewers a whole new era of home entertainment.

HDR1000: Jack It Up to 1,000 Nits

Although there are many devices that can show HDR content, not all HDRs are equal. Colors are perceived by light; and with the wider range of both luminance and colors for HDR, it is important that the TV can cover the brighter side of the spectrum. HDR1000 means the device is capable of showing at least 1,000 nits* at peak brightness. This intensity of luminance is considered an industry-top level.

Dealing with higher brightness levels poses challenges as it normally means the display device consumes more energy. Higher brightness levels can also cause the device to generate more heat and without proper measures, excessive heat could pose a threat on the product’s lifespan.

With SUHD TVs that feature Quantum dot technology, however, Samsung has an answer that allows TV sets to hit those brightness levels of up to 1,000 nits without the pain points. This is in part thanks to the photo-active property of quantum dots, which makes them very energy-efficient. Samsung was actually able to improve the overall energy efficiency of its 2016 SUHD TVs while enabling the set to hit 1,000 nits.

One Billion Colors

Quantum dots also emit a very pure color, which helps quantum dot displays show much more accurate colors. And by using these accurate reds, greens, and blues, it is able to display broader range of colors. On the other hand, light from conventional fluorescents tend to get mixed with adjacent colors, dropping the range of colors conventional TVs can show. In fact, Samsung’s 2016 SUHD TVs with Quantum Dot technology are able to show up to one billion colors – 64 times more color than the average TV.

This broad range of colors, along with the level of brightness quantum dot allows SUHD TVs to show, allows Samsung to offer richer pictures – closer to the real world than ever. These videos show how SUHD TVs with Quantum Dot technology help show more colors in bright and dark situations:

Recent innovations in display technology offer us an exciting new era of home entertainment. Before you go looking for your next TV set, check where the industry is going and make sure your TV is best-suited for the upcoming wave of UHD and HDR content.

For more information about HDR, Quantum Dot technology, and SUHD, visit: www.samsung.com/global/tv/quantum-dot-display.

* A nit is a standard unit of luminance, frequently used in measuring the brightness of display devices. One nit is the luminous intensity of a candle lighting an area of one square meter.

Samsung Electronics America, the leader in home entertainment for over 10 years, announced the availability and pricing for its 2016 line up, including an entirely new Flagship model series – the KS9800, bringing a new meaning to Smart TV.

“Samsung has always been about the ultimate experience in Picture Quality. This year is no different. Our new SUHD models provide the brightest, most realistic color and clarity for every viewing environment,” said Dave Das, Senior Vice President, Samsung Electronics America. “What is new this year is our redefined Smart TV experience. We listened to our customers and made enjoying content the easiest it’s ever been.”

Experience the Excellence

Whether it’s SUHD, UHD or LED, Samsung delivers the brightest, most stunning picture quality, with richer colors and more dynamic audio than ever before.

Samsung’s SUHD TVs feature the world’s only cadmium-free 10 bit Quantum Dot Display, setting the quality standard of 1,000-nit HDR with the best and most vibrant color and contrast available for true-to-life picture and experience. The Ultra Black feature reduces reflections by absorbing light to help provide for deeper, richer blacks. This year’s Samsung SUHD line up meets the UHD-A’s Premium UHD certification program, which ensures consumers are getting the most premium experience from their UHD TV.

2016 SUHD TV – KS9500

Breathtaking Design

From curved and slim to the new boundless design edge, Samsung offers stunning design with optimum viewing. The new KS9500 features an immersive ‘360’ design that is elegant and looks beautiful from every angle.

Smart Just Got a Whole Lot Smarter

Samsung’s 2016 Smart Hub Interface takes simplicity to the next level.  The new Smart Hub Interface eliminates a lengthy setup process by automatically integrating set top boxes from cable providers like Time Warner, Comcast (coming soon), and satellite services such as DIRECTV (coming in June), as well as game consoles. Users can simply plug the STB into any HDMI port, and the TV will recognize the box and provider, as well as automatically set up the remote control to access and control the STB features – not just channel up and down, but DVR controls and other commonly used controls – without the user ever having to program or “teach” the remote. It’s the ultimate in simplicity.

It doesn’t end there. Now users can see and access their favorite content along the Smart Hub menu bar – not just the content provider’s logo, but actual programming. Scrolling across will bring up customized sources including streaming, Blu Ray, gaming, cable, and more, allowing users to “surf content” as though they were channel surfing. In most cases it doesn’t even require a log-in. If a user pauses a streaming program and exits to check the news, when they go back, the program is still right where they left off – no need to log-in and go deep into the app anymore.

It’s smart and seamless.

The purest UHD content with HDR available today

Samsung is the leader in providing customers with access to the most premium content. Whether it’s via streaming services, download services or over the air, it’s content at its best. Now Samsung is uniquely positioned to offer UHD HDR content in its purest form – Ultra HD Blu Ray. Customers can connect the K8500 Ultra HD Blu Ray to any SUHD via HDMI and enjoy the latest UHD HDR content from Hollywood Studios such as Fox and Warner Brothers.

The UBD-K8500 supports backward compatibility, upscaling existing 3D Blu Ray, Blu Ray to near-UHD quality. The player can also handle the next generation of home audio formats, including immersive, object-based sound formats like Dolby Atmos and multi-channel systems.

The 2016 Line

For 2016, Samsung offers breathtaking design and unparalleled excellence with its new line of TVs, including a series of five Curved SUHD TVs and a series of five UHD TVs that vary in display size from 49” to 88”. Ranging from the popular curved form to the traditional flat-panel, Samsung provides consumers with sleek appeal, the most exceptional picture quality and smartest TVs.

Samsung’s KS9800 SUHD TV – Delivers unparalleled and improved picture quality, spectacular color, as well as increased brightness and contrast. With the world’s only cadmium-free, 10-bit Quantum Dot display, the new SUHD TV can serve up to one billion colors in detail, delivering the most incredible color expression for the ultimate viewing experience. The smart experience just got smarter with the KS9800 – featuring Samsung’s new Smart Hub, discovering content has become easier and more intuitive than ever with a new simple and fast interface to quickly access everything from live TV to online video, all in one place. The new 2016 Smart Hub allows users to see their favorite content options at a glance by integrating set-top-box and VOD content experiences directly into the TV user interface. The Samsung KS9800 SUHD TV will be available in early June in a 65” model for $4,499, and an 88” model for $19,999. A 78” model will be available in early May for $9,999.

Samsung’s KS9500 Curved SUHD TV – Featuring a modern 360-degree design that is stunning from every angle, the KS9500 is the world’s first bezel-less curved SUHD TV offering an unparalleled blend of form and function. Its Quantum Dot Color and Supreme UHD Dimming dramatically improve color and contrast, enveloping the viewer as its Supreme Motion Rate 240 captures action. The 4K SUHD unlocks up to a billion colors with Quantum Dot technology, so every image appears stunningly authentic for the ultimate viewing experience. Additionally, its revolutionary HDR1000 High Dynamic Range combines vibrant color, powerful brightness, and wider contrast in both the foreground and background to unveil never-before visible details. The smartest of the Smart TVs makes switching from cable to streaming to any other input as easy as changing the channel. Its universal remote can also control your other devices, and with its built-in IoT Hub connected to the SmartThings platform, consumers can control everything from living room lighting to home security without ever leaving the couch. The Samsung KS9500 Curved SUHD TV is available now in a 55” model for $2,499 and a 65” model for $3,699. A 78” model will be available in early June for $7,999.

Samsung’s KS9000 SUHD Flat TV – Discover a viewing experience as breathtaking as it is exhilarating with Quantum Dot Color offering the most lifelike picture yet. The KS9000 SUHD TV’s Supreme UHD Dimming elevates color and contrast, while its Supreme Motion Rate 240 captures action that will leave your heart pounding. And, it’s more than just the Smartest TV with the most innovative and easy-to-use seamless capabilities – its sleek 360 design looks beautiful from back to front, making it a true work of art. Samsung’s KS9000 4K SUHD TV is available now in a 55” model for $2,299, and a 65” model for $3,499. A 75” model will be available in early June for $6,499.

Samsung’s KS8500 SUHD Curved TV – At the summit of television technology is the KS8500 4K SUHD Curved TV with Quantum Dot Color, creating our best picture yet. Its breakthrough HDR1000 High Dynamic Range reveals details the viewer has never before seen, while its Peak Illuminator Pro makes every scene come alive by making shades of color pop. This 4K SUHD has a curved screen with an ultra-slim, minimum bezel, and sleek 360 design that impresses from back to front. Plus, its enhanced seamless Smart TV capabilities make it easy to use as it is beautiful to admire. Samsung’s KS8500 4K SUHD Curved TV is now available now in a 55” model for $1,999 and 65” model for $2,999. A 49” model will be available in May for $1,699.

Samsung’s KS8000 SUHD Flat TV

Samsung’s KS8000 SUHD Flat TV– Smart never looked so good. The Samsung KS8000 features Quantum Dot Color, HDR1000 High Dynamic Range and Peak Illuminator Pro to provide the best home entertainment viewing experience. Plus, its Motion Rate 240 puts the viewer on the pulse of every action sequence, while its flat, virtually bezel-less 360 design exudes elegance from every angle. Its smart capabilities are enhanced with the latest innovations and auto-sensing universal control, so its insides are as extraordinary as its outsides. The Samsung KS8000 is now available in a 55” model for $1, 799, and in a 65” model for $2,799. Starting in May, it will be available in a 49” model for $1,499, and a 60” model for $2,299.

Samsung Electronics announced that its 2015 SUHD and UHD TVs will be the first on the market capable of supporting the new HDMI 2.0a specification.

Samsung will issue a firmware update that will enable its 2015 SUHD and UHD TVs to display a broader library of High Dynamic Range (HDR) content now from external devices. HDR delivers a much higher level of contrast between light and dark to produce an image that is more realistic and closer to what the content creator imagined. The firmware update is available now at no additional cost to owners of 2015 Samsung SUHD and UHD TV’s.

HDMI 2.0a enables the transmission of HDR metadata from external HDR-compatible sources, such as the Ultra HD Blu-ray players that will soon become available. Combined with Samsung’s Nano-crystal technology and picture quality enhancements, such as Peak Illuminator, this update will further provide owners of SUHD sets with the most lifelike picture quality available today.

“Samsung provides cutting-edge technology that our consumers expect from an industry leader, and our SUHD TV’s are our best ever,” said John Ryu, Vice President of the Visual Display Business at Samsung Electronics. “While our 2015 SUHD and UHD TV lines are already capable of delivering HDR capability from internal sources such as streaming services, this firmware update will enlarge the spectrum of available HDR content for our customers.”

HDMI 2.0a will be supported on all 2015 SUHD and UHD TV models via the firmware update and does not require new HDMI cables.

For more information on Samsung’s SUHD TV lineup or upcoming announcements, visit the official website at www.samsung.com and the blog at global.samsungtomorrow.com.

4K SUHD TV of Samsung Electronics

While 4K UHD TVs have four times more clarity than standard Full HD and is growing quickly in the global TV market, RGBW TVs are also appearing in the market and have a lower picture quality – in both pixel quantity and quality – than 4K UHD TVs . When the products are displayed alongside 4K UHD TVs in stores, consumers should be aware of what makes the 4K UHD TVs a better purchase option: the highest picture quality available.

A Difference in Pixels

UHD TVs, also known as 4K, have approximately 8 million (3,840×2,160) pixels, four times the amount of pixels in Full HD TVs (approx. 2 million pixels, 1,920×1,080). This allows 4K TVs to display the same image with even more detail and clarity. However, what happens when the number of pixels is reduced?

If the number of pixel increases from 2 million to 8 million within the same size TV, the size of the pixels have to be smaller in order to display even more vivid details. On the other hand, if the number of pixels decreases, the display projects lower resolution as a result.

RGBW TVs utilize a pixel structure called RGBW (or WRGB), which differs from the RGB structure that 4K UHD TVs employ. This method converts some of the RGB sub-pixels to white (W) light, reducing the number of the pixels that can actually produce colors by 25 percent. This equates to a lower quality, less detailed picture on the screen.

Looking at the International Standards

According to international standard organizations such as ITU, ICDM (formerly known as VESA) and ISO, one pixel – the smallest unit that produces colors on display – must be square-shaped with a width and height ratio of 1:1, to be capable of expressing the full range of colors.

In the case of RGBW TVs, pixels are square shaped, binding three sub-pixels together to make up a pixel such as BWR and GBW. With this process, however, 75 percent of the total pixels are left with imperfect color structure. For example, BWR pixels cannot express the color green, meaning these TVs do not satisfy the international standard definition of a pixel.

In order to provide consumers with accurate product information, CEA and DE- IT organizations in the US and Europe- have started a 4K UHD logo program. Only TVs that meet the strict UHD definition and requirements are allowed to use a 4K UHD logo from CEA and DE on all marketing materials including packaging. As a result, RGBW TVs cannot qualify for a logo, as they do not satisfy the definitions of 4K UHD. All of the Samsung’s 2015 UHD TVs qualify for CEA and DE’s 4K UHD logo program.

[Definition of standard]

ISO 9241-302

• Pixel – smallest element that is capable of generating the full intended functionality (e.g. color and grey scale) of the display. Note 1 to entry: In a multicolor display, it is the smallest addressable element capable of producing the full color range or the smallest element that is capable of generating the full functionality of the display.

IDMS 1.03 (A picture quality test method developed by ICDM)

• Pixel – Picture element: A pixel is the smallest element of the display surface which can reproduce the full range of luminance and colors of the FPD.
• Addressability – Addressability refers to the number of (complete) pixels that can be separately and adequately controlled.

International Standard · Certification Organizations

Test Agency

Qualification marks of DE and CEA for Samsung 4K UHD TV

Behind the Strict Standards

The reason why international standard organizations are so strict about the definition of a pixel is due to pixels having a large impact on a TV’s picture quality. For 4K UHD TVs, which employ RGB pixel structure, all pixels are aligned in order throughout the horizontal (3,840) and vertical (2,160) dimensions. However, RGBW TVs have lower picture quality since the white lights (in RGBW) cannot produce any colors, leaving the color of pixels unmatched between the lines.

According to a study conducted by the Norwegian test agency Nemko, which investigated how thin stripes of red, green and blue colors are expressed on displays, RGBW TVs produced tile-patterned images while 4K TVs produced clean, sharp lines. To ensure a quality picture standard across the industry, these organizations established strict definitions of pixels.

4K SUHD TV of Samsung Electronics

Picture Quality Determines the Value of the TV

Samsung Electronics commissioned testing agencies such as VDE and Nemko for picture quality comparison tests based on international standards between 4K UHD TVs and RGBW TVs. The results from the testing agencies showed that the resolution of RGBW TVs falls short compared to that of 4K UHD TVs.

Intertek and UL (Underwriters Laboratories) also published test reports on a Samsung TV product, using two TVs. One TV was equipped with an RGB panel and a second, the test model, was equipped with an RGBW panel.

Intertek concluded that “the addressable resolution of RGB type is 3,840 x 2,160 for each red, green blue.” Regarding the RGBW TV, Intertek concluded that “the addressable resolution display is 2,880 X 2,160 for each red, green, blue” (Based on international standard ISO9241-305 6.9.9 and CEA UHD, DE UHD pixel definition.)

In addition, UL’s test validated that “the total number of pixels of RGB stripe type is 8.3 mega pixel, while RGBW type is 6.2 mega pixel.” (Based on international standard ISO9241-305 pixel size and pitch from artwork.)

Despite such reports, RGBW TVs are still being displayed as having the same technology 4K TVs in retail stores. There are also reports by other testing agencies noting that RGBW panels meet international standards. This was determined by selectively choosing particular resolution tests using only the black-and-white pattern. This is problematic for consumers who are planning to purchase a new 4K UHD TV.

Samsung Electronics has led the global TV market for nearly ten years based on the philosophy that the very basics of a TV is the ability to offer the best picture quality possible to viewers. This belief will be held as the highest value for Samsung TVs, even when future technologies evolve – from 4K, 8K and beyond.

The technology behind Samsung’s curved display and glass materials has become one of the key components of the company’s design philosophy. The contoured lines are aesthetically beautiful and create more possibilities in functionality. Since the launch of the industry’s first smartphones with curved displays, Samsung has pushed the limits of technology to lead the way in revolutionizing how the world views information.

Nexus S and Galaxy Nexus: The First Smartphones With Curved Displays
The Nexus S and Galaxy Nexus, the first smartphones with curved displays, were released in 2010 and 2011, respectively. Both feature a gentle curve on the front sides of the phones. The design not only improves appearance of the devices, but it also enhances grip, making talking on the phone more comfortable. The curved screens also make the devices less vulnerable to damage if dropped.

Galaxy Round: Vertical Curve

Released in 2013, the Galaxy Round was curved vertically. Because it resembles giwa (or traditional Korean roof tiles), it earned the nickname “Galaxy Giwa.” The curved glass of the 5.7-inch screen of the Galaxy Round has a soft curve which, with 400R and Sag 2.55mm specifications, improves grip. Additionally, when shaking the device while the screen is locked, an image of water flows across the screen, an impressive and visually appealing feature.

Galaxy Note Edge: Brand New UX
Samsung continued to release more products incorporating the use of curved glass, and as such, its technology consistently advanced. This was evident in October 2014, when the company released the Galaxy Note Edge, which featured the thinnest curved screen yet. It was the first product to introduce “Variable R” curved glass, meaning instead of having a single curve rate like its predecessors, there were multiple curvatures contained in the single 0.55t glass screen. The curved glass of the Galaxy Note Edge was available in 6.3R (minimum value) and Sag 5.56mm, demonstrating the considerable improvement of Samsung’s curved glass technology and would be the foundation for the creation of the dual edge screen of the Galaxy S6 edge.

Galaxy S6 edge: The Pinnacle of 3D Glass Technology
The unprecedented dual edge display of the Galaxy S6 edge is the most advanced 3D glass technology that exists today, and required extensive research and experiments by the device’s development staff. Though thinner with a 0.4t body, this seemingly indestructible device is stronger than any previous curved screen, with a higher curve rate than all other existing smart devices. Designed for both beauty and function, the Galaxy S6 edge pushes the boundaries of curved glass technology.

Gear Fit and Gear S: Curved for Better Fit
Samsung released its Gear Fit in April 2014, the company’s first attempt at introducing its distinctive design in wearable devices. Its contoured face and innovative design with a narrow 1.84 inch screen in 57.45R and Sag 8.0mm distinguished the Gear Fit from other wearables, making it both stylish and comfortable to wear. In November, Samsung released the Gear S, a wider version of the previous model. The wider 2-inch screen in 45.88R and Sag 8.0mmn allowed for greater usability, and impressed users with the preloaded S Health, a mobile application that tracks the progress and health status of the consumer.

Understanding Curved Glass: 2D, 2.5D, 3D

2D glass is flat on both sides. It can be found on the two oldest models of the Galaxy S and in most smartphones. It was followed by 2.5D glass, which was the beginning of curved displays. 2.5D glass has a convex or concave surface on only one side; the other side is flat. Nexus S and Galaxy Nexus are both examples of devices that use 2.5D glass. 3D glass is different because neither side is flat; as such, the technology for bending this glass required sophisticated engineering. To produce 3D glass, advanced thermoforming technology is applied to glass that must be as thin as it is strong. Samsung continues to improve its thermoforming technology by consistently creating new products.

The two measurements of curved glass are R value and Sag value. The R value represents the radius from any point. A single R is a perfect circle with a non-variable radius. A variable R is an ellipse and has a different value dependent on the point of measure. The technology to create a variable R is more advanced and Samsung introduced this technology with the Galaxy Note Edge.

The second value is the Sag rate. This measures the height from the top to bottom of a curve. The deeper the curve of any display, the more advanced the technology behind it.

While consumers all the world over have grown to favor smartphones with curved screens for the glass’ strength and stylish design, curved technology is not only limited to mobile devices. In fact, this very technology has created an entirely unique media viewing experience both at home and at the office.

Curved TVs: Gentle Viewing Immersion
Released last year, the curved TV has become known for its immersive properties. Its beautiful soft curve of 4200R minimizes the viewing distance from the center of the screen to the peripheral areas, reducing the need to repeatedly adjust focus. This feature exclusive to curved televisions results in less eye strain, particularly during action scenes.

Curved Monitors: Easier on the Eyes
Earlier this year, Samsung released a number of computer monitors with curved screens that, like curved TVs, lack display distortion and are much easier on the eyes than traditional monitors. While the monitors smaller than the 29 inch model have a 4000R curve, the 29 inch model and bigger varieties measure in at 3000R. Being the first company to introduce models with these specifications using its own technology is a remarkable achievement on Samsung’s part.

Beauty With Purpose
Curved glass is beautiful and complex. As curved technology evolves, the possibilities of design also grow. Samsung developers continue to think of ways to use these new technologies to make life easier and more aesthetically pleasing for everyone.

For a sports fan, there is nothing quite like being there. But unless you paid for some of the best seats in the house, most sports fans get a better view of the action from the comfort of their own home. Not to mention, the beer and food is cheaper and your living room couch is undoubtedly more comfortable than the outfield bleachers.

In fact, the experience of staying home to watch the big game has never been better. Not only do fans have access to more channels airing live sports than ever before, the production and presentation of broadcasts have made the experience more immersive than ever. The final piece of the equation is Samsung’s modern televisions, which are bigger and more technologically advanced than ever.

The broadcast rights for the world’s top sports leagues and events are seen as more lucrative than ever, and are hotly pursued by an increasing number of sports networks. This in turn has spurned advancements in broadcast technology as networks make efforts to improve the viewing experience and bring fans closer to the action with more camera angles, better sound and more viewing options.

Samsung’s latest 4K SUHD televisions are bigger, more powerful and more sophisticated than ever before, and the exceptional colors and sharper resolution are perhaps best illustrated with sports content. The exceptional refresh rate and contrast allow the viewer to see the spin on a soccer ball, the individual seams on a baseball as it leaves the pitcher’s hand, and the look of elation on the face of the running back as he plunges into the end zone. And for a sport like ice hockey, in which a 3-inch, black disk whizzes across the playing surface at up to 140km per hour, advancements in TV technology have made a profound impact on the viewer’s ability to follow the play.

Sports Mode

Samsung has also added features to its Smart TVs that further improves the viewing experience for sports fans. Sports Mode optimizes the picture by enhancing the vividness and sharpness of the playing field. Stadium Sound makes it feel like you are sitting in the crowd and watching the game. Samsung has created specialized sport-specific modes such as Soccer Mode, Hockey Mode and Cricket Mode, which are available in countries where those sports are popular.

In a world where users increasingly want their content on-demand, what really sets sports apart from other types of content, is that people must watch it live. Any sports fan would attest that watching the game when you already know the result takes a lot of enjoyment and suspense out of the experience, and trying to avoid spoilers can be very stressful. This is one of the major reasons why sports broadcasting rights have become so lucrative in recent years – they are DVR-proof, and thus, viewers are more likely to watch the ads. However, that does not mean that viewers don’t benefit from a variety of DVR features offered by Samsung’s Smart TVs.

With Soccer Mode, the user can record game highlights manually or use the auto-highlighting feature, which analyzes the picture and sounds, including the game commentators and the scoreboard, to automatically save the game’s big moments. Smart TV will allow you to split the screen, so you can watch live action on the left and go back to check out highlights on the right.

Sports on the Go

Major sports leagues are providing services for users who want to watch live content on their mobile devices. The NBA League Pass allows subscribers to watch every NBA game live or on-demand in HD on any device. Samsung’s Galaxy S6 and Note 4 both have powerful Quad HD Super AMOLED displays that make the experience of watching live sports on a mobile device better than ever.

As major European and North American sports leagues expand their reach around the globe, many sports fans now have access to the mobile devices, content services and the super-fast mobile networks that will allow them to watch live events while on the go, especially when time zones are an issue.

In addition, Samsung Smart TVs make it easy to share content from your smartphone to the TV, or from your TV to your smartphone. So if the game is on but you need to move to another room in the house, you can easily switch to your phone with one click.

In this new era of sports content, fans are well served by the Smart TVs and mobile devices offered by Samsung Electronics.

“Combining breathtaking design with technology that provides dazzling color, stark contrasts and superb brightness, our radically new line of SUHD and UHD televisions set a new industry standard for the best picture quality available today,” said Dave Das, Senior Vice President, Samsung Electronics America. “In addition to featuring breakthrough display technology, our 2015 line is powered by our new Smart TV platform that not only brings consumers an intuitive user interface, but also makes it easy to share content between your Samsung mobile devices and 2015 Samsung televisions.”

The Next Step In Picture Quality Worthy of the Human Eye

Whether it’s LCD, LED or most recently UHD, Samsung has pushed the boundaries of TV innovation to new levels.  In 2015, Samsung continues to demonstrate its heritage of innovation by introducing the world to masterpieces in display engineering with its line of premium Curved SUHD TVs. With more than five years of research and development behind its proprietary Cadmium free nano-crystal technology, Samsung’s SUHD TVs produce a crystal clear color representation that results in a magnificent display of life-like picture quality. Combined with Samsung’s Peak Illuminator, these breakthroughs in screen technology produce a wider color range, delivering more detailed color expression, enhanced contrast that enables the deepest blacks seen on an LED screen, and unmatched brightness creating an entirely new category of TV.

With improved panel efficiency, superior color accuracy, and enhanced brightness precision, SUHD TVs provide unrivaled picture quality. Along with these exceptional improvements in color and brightness, Samsung incorporates local dimming technologies to minimize black loss, improve contrast, and deliver the deepest blacks currently available without loss of detail. The first line of SUHD TVs are no exception to Samsung’s strong tradition of design. From curved to flat, Samsung’s SUHD TVs capture the design aesthetic of contemporary art and architecture that are both captivating and functional.

A Smarter and More Integrated Smart TV

To further enhance its award winning Smart TV platform, all 2015 Samsung Smart TVs will now feature the Tizen Operating System. This revolutionary Smart TV platform incorporates an intuitive user interface to access the most popular streaming content and includes the Quick Connect feature that enables easy connection with select mobile devices for an enjoyable second screen experience. Powered by an Octa-Core processor, Samsung Smart TVs deliver enhanced performance, enhanced graphics and a bevy of brilliant new features.

Samsung Smart TVs bridge the gap between mobile and the living room by acting as a complete home entertainment hub that can be controlled by Samsung select Galaxy smartphones, offering wireless access to movies, and later this year photos, and music stored on other devices.  With one press of a button users can share any content from their select Samsung smartphone or tablet with their TV, while still browsing or chatting on their mobile device. This revolutionary mobile-to-TV convergence allows consumers easy and unparalleled access to an ever expanding content ecosystem.

UHD Content and Beyond

Samsung’s commitment to deliver the ultimate home entertainment experience does not stop at the product level. Samsung is working towards a more robust UHD ecosystem, including more and wider access to UHD optimized content. By participating in the newly formed UHD Alliance, Samsung joins Hollywood studios, content distributors, other consumer electronics brands, post-production and video technology companies to help define, and set a certification standard to ensure consumers will have access to the very best premium UHD content through the very best playback device.

The 2015 Line

For 2015, Samsung brings the very best in picture quality and elegant design to its new line of TVs, unveiling four new series of Curved SUHD TVs and four new series of UHD TVs that will vary in display size from 40-inches to 88-inches. Ranging from the popular Curved form to the traditional flat-panel, Samsung provides consumers the best offering of TVs that deliver a stunning and immersive home entertainment experience.

Samsung’s JS9500 Curved SUHD TV – Samsung’s JS9500 delivers new levels of color richness and picture quality thanks to Samsung’s proprietary 10-bit nano-crystal panel technology and full array local-dimming LED backlight, drawing viewers into a sensational picture that is crisp, vivid and true to life on a cutting-edge curved screen. The immersive feeling that the TV induces is amplified by Samsung’s exclusive Auto Depth Enhancer, an algorithm that analyzes images across the display and automatically adjusts contrast for a greater sense of depth. Heightened levels of color are reached with Samsung’s PurColor technology, which replicates natural color as film-makers and content creators originally envisioned, expressing more detailed shades that produces a picture quality that is unmatched in the industry. The new series of Samsung curved screens also come with the One Connect Box, which houses the “brains” of the TV and enables consumers to easily switch out the box in order to stay up to date on the most current UHD standards, making this line the industry’s only future-ready TVs.

Samsung’s JS9100 Curved SUHD TV – Offering vibrant color detail and enhanced picture crispness, the Samsung JS9100 delivers an unbelievably life-like home entertainment experience. Peak Illuminator Pro technology makes any content pop with increased LED illumination behind the brightest regions of the display, and with UHD upscaling users are able to enjoy full HD images in UHD level picture quality, providing a breathtakingly true-to-life viewing experience not dependent on source material.

Samsung’s JS9000 Curved SUHD TV – Featuring an edge-lit LED panel, the JS9000 Curved SUHD TV introduces a lifelike picture that boasts 64 times the color expression of conventional TVs and thanks to Samsung’s proprietary nano-crystal color technology a wider color range. Picture contrast and dimness is expertly managed with Samsung’s Precision Black feature that expands darkness levels, and with the Peak Illuminator Pro feature luminosity is boosted creating an overall experience that is both enchanting and immersive. Incorporating Samsung’s new Smart TV platform, the JS9000 offers effortless access to content and seamless sharing thanks to how easily the TV syncs with other devices. Now, anyone can share content from their select mobile device to a TV and vice-versa with simply one touch of a button, allowing the ability to enjoy a multi-screen experience with any compatible devices. With its Shirring design, the JS9000 looks like a piece of moving art, and whether mounted on a wall or placed on a stand, this metal bezel creates a harmonious effect that will add to the visual appeal of any home.  

Samsung’s JS8500 SUHD TV (flat) – Samsung’s JS8500 SUHD TV delivers astonishing realism and an immersive SUHD entertainment experience all in an elegantly designed display that changes the conventional notion of what a TV should look like. Featuring Samsung’s Precision Black, which minimizes black loss and expands darkness levels, a greater sense of depth is achieved delivering an incredibly lifelike picture. Incorporating Samsung’s new Smart TV platform , the JS8500 delivers an incredibly integrated entertainment experience with an easy user interface that allows for seamless switching between your favorite applications, live broadcasts, and streaming video.

Samsung’s JU7500 Curved UHD TV – Introducing Samsung’s JU7500 Curved UHD TV, an exceptionally engineered and beautifully designed TV that delivers an unbelievably true-to-life UHD quality picture thanks to proprietary technology. The JU7500 features Samsung’s UHD upscaling technology, capable of converting any input source, to crystal clear 4K UHD quality.

Samsung’s JU7100 UHD TVs (flat) – Samsung’s JU7100 UHD TV delivers amazing life-life UHD picture quality and is packed with incredible Smart TV features. With Samsung’s exclusive Peak Illuminator and UHD Dimming, the Samsung JU7100 delivers the deepest blacks and brightest whites by automatically adjusting brightness producing a vivid picture experience.

Samsung’s JU6700 Curved UHD TV – The Samsung JU6700 Curved UHD TV will draw viewers into the on-screen action like never before with 4K UHD resolution that features up to 4 times the crispness of Full HD. With PurColor technology audiences are treated to a visually stunning display of accurate color and spectacular picture performance.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.